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JANUARY 3, 1920 



Reg. U. 6. Patent Office 



Feature Number 


^ New Year Greetings to the motion picture in- 
dustry from tke nation's leaders — conveyed ex- 
clusively tLrougL Motion Picture News. 

And— 

^ Page after page of corking feature articles — all 
exclusive. Among tke contributors are Carl 
Laemmle. Sydney Colien, Louis Mayer, Ttomas 
Seriero, J. P.Gruwell, bf Grand Rapids, Wis., Etc. 

q And— 

The News ^ "Witt tke First Runs" — full information by 
Cover wire on tbis week's bills in all sectioDS of tke 

country, illustrated witk tkis week's advertising. 

The Field Red kot stuff! 


)L. XXI No. 2 


Entered at Second Clots Matter. October IS, ms, at the Poet Office at New York N Y 
under the Act of March S, 18T9 ' " 


Published IVeekly — $3.oo a year 


PRICE 15 CENTS 


E.WHAMMONS Present^ 

(TheKey 

to Power 

A DRAMA ofdte COALFlEIJ>S 

Here's a thriller — a timely drama, based on 
the present coal situation. It has real punch 
and heart interest. 

Claire Adams and Hugh Thompson are the 
leading players; the direction is by William 
Parke, and the story by E. Lloyd Sheldoir and 
Caroline Gentry. 

Five reels of entertainment — splendidly pro- 
duced. 

For Opportunity ^Address 

Educational Films Corporation 

of America - 719 ^th Ave. NewYoi-k 


ADOLPH ZUkOR. 

pcesents a. 



PRODUCTION" 

*0 N WITH , 
THE DANCE 

MAE MU^RRAY 
DAVID POWELL 

pKobopIay by OUIDA BERGERE 

founded on the play of tfie same 
name bij M IC ^ i\EL MORTON. 
ji&arainouni^rtcraftQicture 

i^B^: UMOU^ i LAiA^tTLcY CORPORATION 

— ^WSc i--Jm^ 




— the gold endures, 

the dross is hurned away. 

Into tKe great ManKattan cal- 
dron are poured tKe destinies of 
four lives, tKere to brex^' as tKeir 
wills and tKe fates decree. 
Tork — rutKless, sinful, profligate, 
base, accursed ? Tes for tKe weak, 
tKe ^)icious and tKe uncourageous. 

But Klex^^ Tork — magnificent, 
jlasKing, awakening, prodigal, inspir- 
ing — for tKe brave, itKe pure in 
Keart and tKe strong. 

WKicK sKall it be ? And x\?Kere 
tKe end? 

Let tKe pla^) proceed ! On witK 
tKe dance! 

TKe very spirit of tumultuous, 
seetKing, wonderful, tKrilling 
Mex^'Tork is in tKis sumptuous, 
entKralling picture drama. 


A 


FAMOUS PLAVERS-LASKY CORPORATION F' ' 



Q>aramount:0rtcraft Q>iciure&^ 

"A William S. Hart Production!" 

You never yet have seen that flashed upon the screen. You will soon. 

William S. Hart is now preparing his first individual William S. Hart release. 
A story as Hart wanted it. Produced and directed by William S. Hart himself. 
The first one of his individual productions. "Sand "—to be released January 11. 


Adapted for the screen by Lambert Hilly er 


From the story '^Dan 

Currie's Inning" 
by Russell A. Boggs 



FAMOUS PLAYERS -LASKY CORPORATION 

ADOLPM ZUKOR Pre^ JESSE L. LASKY v,c*? CECIL B DE MILLE D-rec(or Central 

'>1EW YORK., 



Directed by Lambert Hilly er 
Photographed by 
Joe August, A. S. C. 


314 


Motion Picture News 


\ olimii- 
Nuinhcr 9 



McCLURE'S 


FREDERICK L. COLLINS, Editor 


CHARLES HANSON TOVt NK. Mwuijiing Editor 



JLLY 
1918 


' OviT I'lii isli's 
shotildcr I suic 
it. loo. h looked 
l,l;,>. . . . I 
Aiitt lird Tdi ish 



Iilu>trati(iii> 

VS . H. I). 

k«H'i-ni'r 


Behind the Door 


I 


(•<)rr,!)\T <!<■(•[. U,v a cent. I «as 
i-ili)i-r awiiki' ami wvircyiii;? aliout 

lltiiiil^ thai wi'i-cirt of I 111- >ntrlitc-.l iiii- 
irlaiKT. or A-n.- 1 «.is ridilcii liy 
injii.i'.s. 'J'lii- was iiatmul fiioii«!), Idil iiiijility iiii()loas- 
aiil. 'I axis!), tlic mate, was luixiinr a ha<l iiiu'hi. 1ih>. 
Soiiicliiiscs, ivlicii wf wt.TO liolli aual«' al tlie miiiu- 
tiiii-', we lalki'ii. 

■■ Daimialioi),"' sai'I Tavisli imcc. "you niiglit 
know llial soon oi' late the (Icnnaii slix-ak tt'oiiKI 
(■io|> o'.il ill liim; iifver sliowi-d a sisin o 

thollL'l)."' 

"JilowJ's a tiiick tiiiii!;,'" I aiisHWil 


'f it tx'fort", 
' I'ersonalh', 


hy Gouverneur Morris 

l"<l slarlfd to liini away when the skipper jiiiiipivl — 
'low liiiili is the liridve above sea level.'" 
" A f;(KHl fhirtv-five ieel."' 

"Ill or out ol the movies." I .said, "I never .saw a 
(iiuT rescue." 

"Oil, tli\i part was all rinlit. M hat i-els iii\ jioat 
is the way the skipper e.«l<]|e(i the lirute when he ifot 
liiiii ahoai'fl: puts Iiiiii in his onmi Ihh!, has Maiikefs and 
grog heated special. That torpedo diihrt miirli iiion- 
than net hv." 


UioU{;h, I didu'l waiil to .see the niaii drown. And 

Cojiijrlijht, I'JIS, III/ Till MiCliirr I'lihliciitioii.i, J 


Tavi.sh slin"crc<l ,i.s if lie wore cold . T fniiilil 
hear him. "I supixise." I slid. "Ilial when 
XDiTve saved a iiian'-s life you can't help 
kind of softeiiini: toward Ilial iium — liiit 
what a poiu li of a shot Ryan, made' First crack rit-hl 
out of the l)ox! I supiKjse lliey felt .<o sure the torixNl.. 
would set home that they came up. Idii^ts!" 

"How does Captain Knu: know." s;iid Tavi.sh. 
"that the Gerinaii commander — what is he. a lieu- 
tenant?' — hasn't iiiuriiered «<>men .iiid ehihlivn? By 
(iawd. I thhik if.s sickeninjr, and I II tell him so." 

"1 won't ir» fa"" l'>at," I -^aid. "hut it sickens 
me. ttKi." 

'I'av ish got up, stepped into his sea lnH)t-s, and went 


.1// ri'jl'lf rixrrv.J. 


January s , 1920 


315 



THOMAS H,INCE ptesenis 

HOBART BOSWORTl 


BY 

Goxiverneur 
Morris 

PICTURIZED BY 
LUTHER REED 



1 


DIRECTED. . . BY 
IRVIN VILLAT 


TROMAS H.mCE 
production 


// 


m 


Behind the Door ' 


ONE exhibitor writes in: 
" Powerful in its perfec- 
tion and production 
quality. Situations that thrill to 
the marrow. Star wonderfully adapted 
to the leading role. A story that rivets 
the audience's attention." 

Another exhibitor ^vrites in : The 
Arcade Theater opened a week's engage- 
ment of ' Behind the Door ' yesterday to 
turn away attendance both afternoon 
and evening. The consensus of opinion 
was that the picture is really something 


j2/ Cf>aramount^rtcraftQicture 


unusual in the line of photoplay offer- 
ings. The subject is handled in a mas- 
terly manner and there is no question 
but that it gets the audiences all the 
way through and sends them away talk- 
ing. \^ e were pleasantly surprised at 
the opening of the picture, which is all 
the more remarkable as it is just 
before Christmas when business 


usually starts to sliunp." 

As a matter of fact, " Behind 
the Door " is an unusual picture 
— there never has been one like 
it before. And it is destined to make un- 
usual money for the wise showman that 
plays it right. It will cause more talk (the 
kind of talk that fills theatres) than any 
picture you have ever shown. 


FAMOUS PLAYERS-LAS KY CORPORATION 

AOOtPM ZUKOR /y». JESSE L LASKV >«cf ^ CECIL B DE MILLE O-tc^CWW 


CAMAOMN cxsmiecrrons famovs-la&kv e 


>(RVICE iro MCAOQUAATEftS TONONTO 


316 


Jesse L.Lasky jDrasents 


M 0 I i 0 jt r t c t u r e News 



jdQ>aramount:^rlcrqftQ>ichm^ w 

A Vital Drama of Love and Life from the Noted Novel by Rupert Hughes 


"What's fair for the man is fair for the woman," 
she said. And marriage to her was a matter of 
*'fifty-fiftyr 

Do you think a wife should tamely accept a salary 
from her husband for being faithful and pretty? 


The married, the single, the betrothed, the jilted, 
the young, the old, the rich, the poor are going 
to flock to see "The Thirteenth Commandment" 
for it is one of the best pictures of this year or 
any other year. See for yourself! 


Directed by Robert Vignola 


il SKKIIfi^ . FAMOUS PLAYERS -LASKY CORPORATION 

♦^!^^^^ * A^OLJ-ll ZUKOR I^-s JESSK L LASKY . Vv/'n-i C ECU. B DE MULE i)"i%»r^(«Taf 


Scenario by Alice Eyton 


This is the 4-column ad-cut you can get at your exchange 



iiiiiii((;;iiif;;i 


A HE AL MOVELT/' The F irs[- of 


Through swamp and virgin forest; over moun- 
tain trails; into the craters of volcanoes; floating 
do%vn tropical streams; digging into half-biuried 
ruins thousands of years old; into the heart of 
the real Indian country we traveled, ever seeking 
the unusual, the primitive and the beautiful. 

To those who love life and nature, to the 
student and to the stay-at-home with the love of 
adventure, " TALES OF THE TROPICS " will 
make an immediate appeal through their fidelity 
to detail, wealth of tropical color, and primitive 
picturesqueness. 



PnxtacedB/ 



(osnfoiian RIids 

428Cam»SIL 

New Orteams. 


Some territories are still open for live-wire 
independent exchtingemen. 


318 


Motion picture News 


J. Wa r r 

and his o>wn company in 

THE 

LORD LOVES 


Robert Brunton 

presents 



RICAN 


MONTE M. 
KATTEPJOHN 

Directed by 
ERNEST C.WARDE 


IRISH 


I 


VARIETY says: For once at any 
rate we agree with the producer 
and distributor claims for a 
picture. "The Lord Loves the 
Irish" is the best of all the J. 
Warren Kerrigan pictures. It 
has a smashing finale that will 
tempt any exhibitor to tear the 
necessary amount of rental from 
his bank-roll. And also: ably 
directed and photographed. 


MOTION PICTURE NEWS says: 
A clever Monte Katterjohn 
comedy-drama is "The Lord 
Loves the Irish." It touches all 
the elements of dramatic fare 
with flashes of melodrama and 
notes of pathos and sentiment. 
Kerrigan looks his old self again 
in this picture. 

W. HODKINSON CORPORATION 

527 Filth Avenue . New York Qty 
DistnbuUng through PMHE [xchungejncorpamted 


January j, i g J o 


319 



J.PARKER READ JR. 

Jyresents 

LOUISE 
GLAUM 


m 


THE 

lONE WOLF'S 
DAUGHTER 

By 

Louis Joseph Vance 

G:)TrU:yinmg the famous characters of 

'm lowE voifVmlse paces" 



SAYS: 


"'The Lone Wolf's Daughter' is without doubt a big 
picture. It has all the evidence of a special and 
surely must have cost auite a bit to produce. 
Throughout there is considerable display of wealth 
and it contains some of the best performances on the 
part of the players seen in some time. 

"You can book this and feel safe from a box-office 
angle for it is that kind of an attraction. It should 
make money and will probably stand a long run, 
profiting by word-of-mouth advertising. Use tbe 
name of the star liberally in connection with your 
announcements. There are numerous possibilities 
for financial return in this production and you 
should get your share. 

"Louis Joseph Vance has written a real mystery 
story with plenty of secret passages, sliding doors 
and other intricate things. T^rom a production 
standpoint 'The Lone Wolfs Daughter has been 
picturized in a big way — lavish sets, a magnificent 
display of wealth in furnishings and enough of the 
spectacular to create a dramatic climax. There is 
enough interest and action alone in the short -pro- 
logue for a complete picture in itself. 

"There is swift action here and the spectacular 
finale, a fire, works up a dramatic climax preceding 
the happy ending. You can safely make promises 
for this production." 

W.HODKINSON CORPORATION 

527 Fifth Avenue, New York Qty 
Distributing- through PATH^ Change, Incorporated 
Foreign Distributor : Apollo li-adin^ Corp. 


320 


Motion Picture News 




PEGGY O'NEILL 
One of the big 
reasons that this 
picture will make you 
much money. 



is a name you are going to hear repeated 
many times during the coming months, 
because it is the name of one of the big- 
gest, most unusual pictures that has 
reached the screen this season. 

" The Penny Philanthropist " is the pic- 
ture extraordinary of the year. No pic- 
ture ever screened is even nearly like it. 
Never before has such a combination of 
story, star and keen presentation been 
ofifered on the basis upon which we ofifer 
this picture. 

Ralph Morgan and Peggy O'Neill are 
the stars, two names that mean much to 
those interested in the progress of the 
silent art. 

Clara Laughlin is the author. Who 
doesn't know her? 

THE WORLD RIGHTS AND FOR- 
EIGN RIGHTS ARE CON- 
TROLLED BY US, AND ARE 
SELLING FAST. THERE IS NO 
TIME LIKE THE PRESENT. BE 
SUDDEN. 


AimiiiRs.imiAiiiniiiiai(iiK 

CONSUMERS BUILDING- CH ICAGO. 
FILM BUILDING - DETROIT,MIGH. 

W.G.M'C0Y,I1GR. CHICAGO -C.aBROKAW,MCR. DETROIT 

TELEPHONE, HAPDI50N 2740 TELEPHONE. CMERPY 866 





HEREVEK motion pictures are 
shown, there the name of R. A. Walsh 
is known! " Regeneration " was his. And 
"Carmen," "Blue Blood and Red," "The Silent 
Lie," "The Serpent," "Evangeline" and 
"The Honor System," tool Milestone after 
milestone of achievement marks the long trail of 
successes this pioneer director has blazed I 

He was a member of the old Biograph family. 
He trekked across the Continent with the first 
Griffith caravan. He sought locations in the 
Rockies, on the great Western plains, through 
New England, in the Seminoies, writing, direct^ 
ing and editing romances that have entertained 
millions throughout the world. 

And now — at thirty^three, a veteran when most 
men begin work — he comes into his own — 
severs all other ties and joins Mayflower Photo- 
play Corporation to make R. A. Walsh 
Productions ! 

A Mayflower achievement! 
A Realart triumph! 

REALART PICTURES CORPORATION 
469 Fifth Avenue New York City 



R. A. Walsh is to make super-features exclu' 
sivcly. And when Realart says super-features it 
means just this. Mr. Walsh is to be provided 
with the biggest stories available, and will be 
unhampered by financial or time restrictions or 
the whims of film editors. He will choose his 
own stories, do the casting, direct his productions 
to meet his own ideas, and personally cut, edit 
and title all of his film. 

This is Realart production p)olicy — to make pictures 
in the studio, rather than in the counting room. It is 
Mayflower policy. It is the policy that has made 
possible Mayflower's partnership with some of the 
world's greatest directors. It is a successful policy — as 
witness "Soldiers of Fortune" and "The Miracle Man." 

In the past, R. A. Walsh pictures frequently have 
bulged the lid of the box oflice cash box. Mr. Walsh 
now promises to rip it ofl^ altogether. He will be 
backed to the limit in production by Mayflower faith 
and Mayflower cash. Realart expects from him one 
of the greatest series of productions ever ofl^ered to 
exhibitors. 

REALART PICTURES CORPORATION 
469 Fifth Avenue New York City 



ALL NEW YORK TERRITORY STILL OPEN-ACT QUICK 


artd 

LEADN TO LIVE 
rODEVED! 

"TMir MAN WOLOr TMETECRCT 
TO ETERNAL /OUTM!" 

— Ttie S^reamrn^ Shadow 


CPiyODE ONE - 

WUO I^ILLED JAf PER VMITNEy' 
IN TUE LOCKED POOM ? 


(DILrON 




"XVO CAMOUr AUTUOCr 

J.CPUDD ALEXANDED 

UADVCy CATCr 


COLLAQODATED IN THE WDITING OP 
TUir DEMADI^ABLC rTODY 


EPirODE TWO- 

"TME VIRGIN OF DEATM 

CAPPyiNG ON WCR QODY A PORTION OF 
TUE LOn KCy TO ETERNAL YOUTN!" 


POUNDED UPON TWErCIENTIPIC 
DirCOVERX TWAT TWErUBfTITUTION OF 

MONI^Ey CLANOr 

PPOLONGmUMAN LIPE 



BEN VlirONT GCEATEfT J~EPIAL 


NEVA CEI^BEP 


IN THE NOrr rENrATlONAL DOLE EVEQ 
PORTPAYED ON TTAGE OR J"CPEEN 



1^ UALLMAP^ PICTUDC9 W 

^Um coppoPATiON Heg/ 

^^^^ ^wT, t^t^ti^ i_lAll DDEnOCNT- 


FBAMK G. WALL . PREriDENT- 



AN ELABOPATE TCDEEN VEP^ION 
OF TME CPEAT NOV&L 

CHAQLES" MILLEQ 



CLAD// UULETTE 


CLINTON MTTACCr 

PAMour PACING rropy 


U ALLMAP^ . . , . . 

COPPOPATION 


DICTUDC9 1^ 


A UALLMADl/ PICTUDE 

"STAMPED WITW THE HALL-MAPK OF qUA UTy^ " 


DALLAS" M.nTZGEPALDr 


CUAINP OP, 
EVIDENCE." 

W/l an. all star car t 

EDMUND BPCEfE 
MAPIE rUOTV/CLL 
a"*^ ANNA LtUD_^ 


^ U ALLMAP^ PICTUPC9 |il 


PRAMK. G WALU PPeSlDEMT-- 



7oifhJ> 

ANNA LEWC 

a neb 

PALPU I^ELLAPD 


A WALLMADk: PICTUDE- 

•^•TAMPED WITH THE MALL-MADK OP QU ALIT/ ^^ ^^^^^J^ 

I^EANAN DUEL'r 

EXCEPTIONAL OEPECiNC 


1^ UALLMADl/ DICTUDC9 Uf 






AN 

&LADOPATC 
PPODUCTION OF < 
J.LEfUE BUeiCEr , 
POV/EPFUL fTOPy ^ 
or LIFE IN NEW XORIC'jr 
TMAPTXET 




IP LovE-r you — be-vap^!' 


*AriDOUDCiD0 lor 
imcMc bookiDQr 



presenting 

ANNA BOS 

THE MOfT BEAUTIPUL 
TMt MOn PA^CINATING 
THE MOrT VIVACIOUS 
THE MOrTALLUPING 

CAPM&N 

EVEP PORTDAYED ON fTAGt OPfCDEEN 

EXTRAODDINADY DPAMA 
OF UNUrUAL POVEP 


" ' UALLMAD^ DICTUDC9 Wl 

COPPOPATION iSil 


RIGHTS CONTROLLED BY 




332 


Motion Picture New 


s 


OVER! 

AND OVER AGAIN! 

After an overwhelming triumph at Symphony Hall, 
Boston, and a record-breaking week at Gordon's 
Olympia in the same city, 



CONFESSION 


HAL REID'S WONDER-PLAY 

has been booked for another week at the Olympia be- 
cause Nathan H. Gordon had to do it to keep faith vv'ith 
his patrons. 

Here is a wire from Tom Spry, 
Manager of First National Exhib- 
itor's Exchange of New England: 

JOE BRANDT, Sherman House, Chicago, 111. 

" Confession going over beyond my expectations. Opened in Olympia here in Boston 
last week to capacity business. Compelled to hold over for second week. Best wishes. 

Tom Spry 

THERE IS STILL SOME GOOD TERRITORY LEFT 


FIRST NATIONAL EXHIBITORS 
Minneapolis, Minn., for Minnesota, North and South 
Dakota. 

E. C. MURPHY, 
604 Film Exchange Bldg., Detroit. Mich., for 
Michigan. 

FIRST NATIONAL EXHIBITORS 
of New England, Boston, Mass., for New England. 

• For all information regarding " The Confession " 
Communicate with 

GEORGE H. DAVIS or 
NATIONAL FILM CORPORATION 

1600 Broadway, New York City 

Harry M. Rubey, Pres. Joe Brandt, Gen'l Rep. I. Bernstein. Prod. Mgr. 


EQUITY FILM EXCHANGE 
San Francisco, Calif., for California, Arizona, Nevada. 

GRAND CENTRAL FILM EXCHANGE 
St. Louis, Mo., for Eastern Missouri. 

FIRST NATIONAL EXHIBITORS' EXCHANGE 
of New Jersey, 729 Seventh Ave., New York City, 
for New Jersey. 


The following has been sold: 

FIRST NATIONAL EXHIBITORS' EXCHANGE 
of Pittsburgh, Pittsburgh, Pa., for Western Penn- 
sylvania and West Virginia. 

INTERSTATE FILM CO. 
Philadelphia, Pa., for Eastern Pennsylvania 

MID WEST DISTRIBUTING CO., 
Milwaukee, Wise, for Wisconsin 




ELAINE HAMMERSTEIN 

in S. Jay Kauiman's 


Direction -Alon Oosland 


DISTPIDUTED 
BY SELECT 





THE opposite page shows a two-color reproduc- 
tion of the full page color advertisement 
appearing in current issues of nationally-circu- 
lated magazines. 

Publishers say that each copy of a publication is read 
by from three to five individuals. 

That means that Selznick advertisements will be seen 
by:from 30,000,000 to 40,000,000 men, women and 
children. In the publications listed below, all of 
which are carrying Selznick advertisements regularly, 
virtually every family in the United States is reached 
— -and the list below does not include other advertising 
media used — such as theatre programs, electric signs, 
ainted signs and billboards. 


Circulation 


Saturday Evening Post 2,000,000 

Ladies Home Journal 2,000,000 

Pictorial Review 2,000,000 

Country Gentleman 500,000 

Red Book 500,000 

Photoplay Magazine 300,000 

Motion Picture Magazine 300,000 

Blue Book 250,000 

Picture-Play 200,000 

Green Book 150,000 


Making a total circulation of 8,200,000 


Backed by this tremendous 
National advertising campaign, 
Selznick Pictures cannot fail to 
make more money for you. 







EATRES WI1EBE QUALITY 



I NATIONAL PICTURE THEATRES ^. 

t Lewis J. Selznick 

I President 

Nade bu National Distributed bu Seleci 


January 1^20 


337 


1919 


DECEMBER and JANUARY 
REPUBLIC RELEASES 


1920 


MARIE DORO 

in 

"TWELVE —TEN" 

Directed by 

HERBERT BI^ENON 



PICTURES) 


"THE AMAZING WOMAN" 

a Lloyd Carleton Production 

Starring RUTH CLIFFORD 


"THE BLUE PEARL" 

De Luxe Cast 
EDITH HALLOR-FAIR BINNEY 
FLORENCE BlLLlNGS-JACK HOLLIDAY 


FIRST OF EIGHT (2 REEl) 
Incidents in the Career of 

WILLIAM J. FLYNN 

Starring HERBERT RAWLINSON 


REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J.SELZNICK,Advi5ory Director - BRITON N.BUSCH. President 

130 West 46ih Street New York City 


"Oh don't miss it- 



don't miss it ! " 


So wrote Miss Harriet Underhill, in the New York Tribune, 
after she had seen "BROKEN BLOSSOMS." And so have 
countless thousands said after her. 

The appreciation of things beautiful varies; no great work 
has ever found universal praise; even the Bible has its 
defamers — but the whole world of art recognizes that the 
greatest screen achievement, the supreme contribution to 
cinema progress, is "BROKEN BLOSSOMS." 

And every theatre that seeks to foster the best traditions of 
the motion picture, every house that is growing with the art 
of the film, must number among its presentations 


UNITED ARTISTS CORPORATION 


MARY PICKFOUD 
CHARLIE CHAPLIN 
DOUGLAS FAIRBANKS 
D.W. GRIFFITH 




WATCH TUi CROWDS 
AMD JUDGE FOR YOURSELF 



340 


Motion Picture News 


All the Ceirds 

To the self-styled Executive Committee 

of the so-called Motion Picture Theatre Owners of America: 


0 


Let us have facts. 

It is about time that certain facts be brought to the at- 
tention of the Exhibitors of the United States, so that they 
may determine how best to conserve their present and fu- 
ture interests in securing a just revenue from the use of 
their screens for industrial and advertising purposes. 

That Exhibitors are entitled to this revenue is now uni- 
versally recognized. 

It is clearly apparent now, for reasons that have since 
developed, and which will be alluded to hereafter, that 
the delegation from the New York State Exhibitors League 
to the St. Louis Exhibitors Convention, attended for one 
of two reasons : Either to gain control of the Motion Pic- 
ture Exhibitors League of America, so that it could be run 
by a handful of men — or, to do everything possible to break 
up the League. Both purposes were intended to serve the 
purely personal ends of the delegation. 

The ensuing controversy has been well aired in the 
trade papers, and needs no further comment here. 

Early in the fall the writer, feeling that it was for the 
best interests of the Exhibitors of the United States, held 
several conferences with Messrs. Cohen, Reilly and Ber- 
man, in the hope that all differences could be settled and 
that one united exhibitors' organization could be perfected. 

He realized that in the many changes now taking place 
in this big industry that such an organization was abso- 
lutely necessary if exhibitors' interests were to be safe- 
guarded. 

For a time it seemed as though harmony would pre- 
vail. The reason it did not being the insistence of Messrs. 
Cohen, Reilly and Berman that the chairman of our Tax 
Committee, against whom these gentlemen apparently had 
a personal grievance, resign. This request was positively 
refused. A compromise was made to allow Mr. Berman 
or another man designated by said gentlemen to act as 
Secretary of the Tax Committee and such an agreement 
was very nearly entered into. In support of this settle- 
ment several conferences were held by them in connection 
with our taxation committee prior to going to Washing- 
ton. 

During these conferences the question of the use of the 
screen for national advertising came up. This was impor- 
tant because we had already attempted in behalf of the 
Motion Picture Exhibitors of America to organize a " Mo- 
tion Picture Lovers " contest, whereby our treasury would 
be greatly assisted, and we had also discussed other forms 
of national advertising that might tend to serve the inter- 
ests of all exhibitors and bring a very necessary revenue 
into the treasury of our national organization. 

Can these gentlemen deny that they were very much in- 
terested in national advertising as affecting motion pic- 
ture exhibitors of the United States or that they were even 


more interested as to just where they would personally 
participate in the revenue from same? 

Can they deny that a suggestion was made to perfect an 
arrangement whereby a favored few could add to their 
personal gain by getting certain exclusive contracts for 
national advertising? 

Can they deny that the writer stated that in endeavoring 
to perform the duties of his office as president of the Mo- 
tion Picture Exhibitors of America, he could not use such 
office for personal gain, and that whatever could be ar- 
ranged must be for the absolute benefit of the Motion 
Picture Exhibitors individually and for the treasury of the 
national organization? 

Can they deny that from that time on there seemed to 
be a very lukewarm attitude on their part in the matter 
of one big harmonious exhibitors' movement, or that one 
or two further attempts at conference to perfect such har- 
mony were side-stepped? 

Can they deny that they are in the national motion 
picture advertising development for personal gain and that 
the best interests, so called, of the motion picture exhibitors 
of America is secondary to them in this unseemly squab- 
ble? 

Can they deny that the opening up of screens of Amer- 
ica whereby the picture theatre owners will receive a fair 
revenue for the use of their screens from the Universal 
Film Manufacturing Company and later as they make simi- 
lar agreements, from other companies that are in a posi- 
tion to offer such services, which will also finance the 
national organization, is a big progressive step forward? 

Can they deny that the theatre owner is better off 
in having competition for his screen advertising than he 
is to have the same controlled by a handful of men, who 
may or may not work to his (the theatre owner) best in- 
terest, or who may or may not work entirely for their own 
personal gain? 

The cards are face up. We are clean on this proposition. 
We are not looking for personal gain but we do want the 
screens of America to receive the remuneration to which 
they are justly entitled. 

What has this handful of men done to attempt to tie up 
such screen advertising? This is the age of competition. 
Most of us face it every day in our picture business. 

What have you self-elected saviors of the exhibitor got 
to offer the national advertisers, who are given credit for 
being the brightest men in the business world? 

What have you to offer the exhibitor? 

What reputation have you for making motion pictures 
of the kind and character that the public will pay money 
to see? 

Are you incorporated — and who are your stockholders? 


January j, i p ^ o 


341 


on the Table 


Why do you propose personal censorship when you, 
along with the entire industry are fighting every kind of 
censorship? 

Don't you know it would take you many months before 
you could give the exhibitors of this country any kind of 
revenue, even though you were organized to producs pic- 
tures today? 

Are you prepared to lay all your cards on the table by 
stating whether you propose to produce these industrial 
and advertising films, and if so, by what kind of contract, 
and who will finance said company or companies, and who 
would get the profit? 

Who is paying for the pages of advertising that you are 
running in the trade papers, and the postage for sending 
circular matter to the national advertisers? 

Who is paying for the traveling expenses of your repre- 
sentatives who you say you are sending all over the coun- 
try? 

Who is paying for your ads in Printers' Ink, which are 
written for the purposes of telling the national advertisers 
that you can deliver to them the screens of the country, 
when on the other hand in the trade papers you tell the 
exhibitors it is bad business to allow advertising on the 
jcreen? 

How does it come that in Printers' Ink, a trade paper 
which the advertising man is in the habit of reading, you 
call your organization the Motion Picture Theatre Owners 
of America, and in the Motion Picture World you call your 
organization The Committee organized for the Protection 
of the Screen? 

Can you deny that to make good your bluff you have 
called on the leading industrial producers for films to dis- 
tribute — and that you have been turned down in every in- 
stance ? 

Had you first consulted the exhibitors of the country 
and had their permission to do so, as you claim industrial 
motion picture companies should have done in the past? 

What did you have in mind when you started your trade 
paper campaign asking the exhibitors of the country not to 
sign a contract with any film company until they had first 
seen you? 


Do you mean to tell me or the members of the Motion 
Picture Exhibitors of America, Inc., that after you have 
censored an industrial or educational picture for which you 
have guaranteed distribution to the advertiser, that you 
will be pledged not only tr> run that picture on my screen 
but on every other screen ot the country? 

Are you not " putting a mortgage on a piece of property 
to which you have no title? " 

What prompted you to reproduce in Printers' Ink news- 
paper clippings which misquoted Mr. Tim Thrift regard- 
ing the value of screen advertising, and which Mr. Thrift 
had already asked the newspapers to retract? 

If you did not know that as Chairman of the Film Com- 
mittee of the Association of National Advertisers, Mr. 
Thrift has heartily endorsed the screen medium ; if you are 
no closer than this indicates to the development and prog- 
ress of industrial picture production, how can you safe- 
guard the interests of the exhibitors of America? 

What picture have you or your backers ever produced 
or distributed that qualifies you to speak on the subject, 
either to advertise in Printers' Ink, or to the exhibitors in 
the trade press? 

Knowing as you must that the arrangement made 
between the Motion Picture Exhibitors of America, Inc., 
and the Universal has never been advertised as exclusive, 
why do you distort the facts and what is your object in 
your holier-than-thou pose? 

Why do you not come clean, and disclose your real pur- 
pose, your backers and their object? 

Who or What is the Motion Picture 
Theatre Owners Films, Inc.? 

Industrial pictures are here to stay. The Motion Pic- 
ture Exhibitors of America, Inc., has officially recognized 
the fact. Having made the first great forward step toward 
an open screen and the protection of theatre owners ; hav- 
ing made public the details of this step, including, the name 
of the first producer to recognize the exhibitors rights, as 
president of the Motion Picture Exhibitors of America, 
Inc., I demand that you too lay your cards on the table, 
and let the exhibitors and the advertisers pass judgment. 



Alfred S. Black, Preside 


ent 


Motion Picture Exhibitors of America, Inc. 

64 Broadway Boston, Mass. 

Frank Rembusch of Indiana, Secretary 
Ernest Horstman of Massachusetts, Treasurer 


VICE-PRESIDENTS 


Marcus Loew of New York 
Harry Nolan of Colorado 


P. J. Schaefer of Illinois 
Jake Wells of Virginia 


342 


Motion Picture News 



TJevJ yoi^K. £Jj^TEf?tl peppes^emtatiVe 


343 


January 3 . i Q ^ o 



\0ho -rode into 
life on the -pure 
\\)incjs of morning ^ 


Tim -ttiQ 
oraclo of 
the 


Quaint and lovable char- 
acters that have endeared 
themselves to the millions 
of three generations. 

Wherever the printed or 
written word exists, there 
you will find genuine en- 
thuisastic, volunteer boos- 
ters for 

"The Kentucky Colonel" 

Opie Read's most widely 
read romance of the South. 



Vision— 


-aering 
Volcano - 



CL fended, 
r-emnarvti 
of cu 

blossonv 


344 


Motion picture News 


LDA GRAY ^^'^ 



^^^^^^^ 


nmm mum ^. 


SOPHIE TUCKER 


SEE 50PUIE TUCKER JAZZ - GILDA GRAY SHIMMY AND 
MARTHA MAN5PIELD-THE FAMOUS ZIEGFELD BEAUTY TOGETMER WITH 
ZIE6FELD F0LUE5 BEAUTV BRIGADE. THE/ ALL APPEAR WITH JOHNMy DOOLEV 
SCREEN 0PPERIN6"A SOCIAL SLEUTH" RELEASED JAMUARY 151^ 


FOR STATE RIGHT DISTRIBUTORS 


ANNOUNCING 

THE WORLD'S RIGHTS R3RTUE SERIES OP 

jonnny doolex cohemes 

MAVE BEEN PURCMA5ED BV 

TTRAD PICTURES INC. 

ATWO REEL FEATURE COMEDy RELEASED EACH 
MOMTHrEVERy IIINUTE FUU-OFBEAUTV PEP AMD CLAS5 

JOHNNY DOOLEY 

15 WITHOUT A PARALLEL IN THE FIELD OF FUN 

STATE RIGHTS BUYERS 

ARE REQUESTED TO TELEGRAPH OR WRIT&- 

DIRECT TO 

TYRAD PICTURES INC. 

729 71!^ AVE. NEW YORK CITY 


A 2-REEL COMEDY 
EVERY MONTH 


PRODUCED By 

JOHMMY DOOLEY FILM COMEDIES iNt 

LONGACRE BLDG. NEW YORK GTY 


A 2-REEL COMEDy 
EVERY MONTH 







3n f fie Sifzs of ih World 


ji knife flashed in the qloont 
of an opura hoxandVUonbfPal' 
iser cnimpkd up in a lifeless 
heap. 

IDhofeilledhim? li^asilHic 
woman hcwronqcd i ITasiidK 
man he belraqed ? Was it the 
crippled faiher of \hz woman ? 

U/ho killed moftti/^hliser? 



GOLDWYN PICTVRES CORPORATION 


SAMVEL OOLDVVYN PresiJtnl 


L. 


Sha Was Quiliij ! 


ji hrcalh-iakinq myshry , a 
hautiiinq taU of revenge, an in- 
sf)iring romance - - * 

jind to tofy ii all,ihe innten- 
doiis emotional acUnq of 
Valine Frederick, sweeping 
from climax to climax with a 
fyower unrivalled in the annals of 
great screen performances. 


THE PALISER CASE 


BT EDGAR SAIL.TU.S 

DIRECTED BY Wl L, L,l AM PARKE 


GOLDWYN PICTVRES CORPORATION 


SAMVEL OOLDVVYN Prritatnl 


OAe PAULINE FREDERICK 

PICTURES 

Bare.bluftt box-office logic tells 
qouthal a ^ulim'^redcrick^ic' 
lure is a super-aifraction. 

Tier amai^inq record of consist 
enl success has built up a loqal, 
unswzninq followiftqthaisimf}li/ 
stampedes fosee her u^henevcr she 
is billed . 

%ul I fie "Frederick plaijs Cassi^ 
llie woman infhc^liser Case, irilh 
a smoulderinq repniss- 
ion that blades into pas- 
sionak flame in thcmo^f 
dramatic chmax ever 
Siin on fhe scran 



Book this qreatesf of 
5^uline")rcclericfe pid 


urisl 



GOLDWYN PICTVRES CORPORATION 

SAMVEL OOLDVsnrN PrniJi/it 



This 


WAS 


A 



j^May, 1919 

Eminent A uthors 
A lly Themselves 
With Goldwyn. 



OLD WYN PICTURES secure the exclusive screen 
rights to the best known works of Rex Beach, Rupert 
Hughes, Gertrude Atherton, Mary Roberts Rine- 
hart, Basil King, Leroy Scott and Gouverneur 
Morris. Each production to be produced with the 
cooperation of the author. 


1919"^ 


August, 1919 
Goldwyn Pictures 
Secure Jack. 
"Pickford. 



OLD WYN adds a glittering pendant to its chain of 
world-famous stars — Jack Pickford, screendom's 
favorite delineator of youthful roles. Goldwyn Stars 
are: Geraldine Farrar, Pauline Frederick, Mabel 
Normand, Tom Moore, Madge Kennedy and Will 
Rogers. 


August, 1919 "1 

A. H. Woods, 
The Shuherts and 
The Selwyns Join 
Goldwyn. 



MERICA'S foremost theatrical producers join forces 
with Goldwyn Pictures, placing at their disposal 
the greatest successes of the modern stage. With a 
capitalization of $20,000,000, Goldwyn Pictures Cor- 
poration leaps to the front rank of the industry. 


This 


Is 


A 


GOLDWYN PICTVRES CORPORATION 


SAMVEL OOLDWYN Prri'i 


Goldwyn Year! 


November, 1919 
Booth Tarkinston 
Signs Up With 
Goldwyn. 



OOTH TARKINGTON, creator of the irrepressible 
"Penrod" and author of the best-selling novels and 
short stories of the last decade, contracts to write 
an original juvenile series for Goldwyn Pictures, 
to be known as the "Edgar Comedies." 


December, 1919 
The DuPont 
Interests Enter 
Goldwyn Pictures. 



EADED BY H. F. DU PONT, Vice-president of 
the great Du Pont Powder Company, a combination 
of the greatest financial and industrial interests in 
America merges with Goldwyn Pictures, forming 
the strongest producing and distributing organi- 
zation in the world. 



//>; , 


HE COMMAND was Forward — and Forward 
Goldwyn went with giant strides, beyond limits 
undreamed of one year ago. And now, with this 
unprecedented record of achievements behind us, 
we approach 1920 with a feeling of triumph, and 
say to you with all the strength and sincerity of 
J) our convictions, that — 


Goldwyn 


Year! 


GOLDWYN PICTVRES CORPORATION 

SAMVEL GOLDWYN RreiiJfitt 



SAMUEL GOLDWriV AND REX BEACH PRESENT 


REX BEACH 



FAMOUS STORV 


THE SILVER HORDE 

DIRECTED BY FRANK JLLOYD 


GOLDWYN PICTVRES CORPORATION 


SAMVEL OOLDWYN Arj-rfff 


a 


nuar'y 5, i g 2 0 


353 


Read These I 


N. Y. Sun, Dec. 8th. 


• ' one of th 

''^y-^rheJrt'l^'^^s out Picture 
^f^tnngs." "States i,o/d 


"With 'Jubilo' Goldwvn 

»ost distinctive, huSlnT'' °ne of th 
f,^ve been producedTn^",^ °"^naj ^on^edi^ thJt 

'''-ealanic,eintbefeatet.:^']|°f^- 


,e blue ribbon for^the w^^^^^ 


or the weciv. 

f^,Y.Tckiraph, Dec. 8th. 


" 'Jubilo' a triumph for Will 

audiences at the s/r/.Y ^^^e 

generous applause." '"''''""^^^ ^^^h 

^^ki6it„'s Trade Rcorew, Dec. 20th. 


SAMUEL GOLDWTN 


PRE SE NTS 


WILL ROGERS 

J U B'l L O 


BT BEN AMES WILLIAMS 

SCENARIO BV ROBERT F.HIlblL, 

DIRECTED Br CLARENCE BADG: 


GOLDWYN PICTVRES CORPORATION 


SAMVEL OOLDWYN f^iuian 



m BY J.FPm HATCH -729 7-AVEM 

For 

NEW YORK NEW JERSEY 

PENNSYLVANIA WASHINGTON D.C. 

MARYLAND DELAWARE 
WEST VIRGINIA 


NEW ENGLAND STATES 
ARROW FILM CORP. 
BOSTON MASS. 

OHIO - MICHIGAN -KENTUCKY 
STANDARD FILM SERVICE CO. 
CLEVELAND OHIO 

H. CHARNAS MGR. 

GEORGIA ALABAMA 
FLORIDA VIRGINIA 
NORTH CAROLINA SOUTH CAROLINA 

TENNESSEE 
FIRST NATIONAL EXHIBITORS CIRCUIT 

ATLANTA GA. 

TERRITORY aO/A/Q FAST 

WHY HESITATE 

WARNER BROS. 

220 WEST AZ^ STREET, NEW YORK. 


' Joseph M. Schenck Presents 

I NORMA 
TALMADGE 

I 

!n Miss Talmadge's entire career no picture has afforded her with 
such an opportunity for her powerful emotional acting and her 
dramatic ability to interpret every human thought and feeling, as 
this gripping story of Jennie, the little slum girl, whose passage 
from the Bowery to New York's exclusive society, is fraught with 
frightful dangers and amazing adventures. 


IN 


/^i4 Daughter 
of Two Worlds^ ^ 

BY LEROY SCOTT, AUTHOR OF "MARY REGAN" 

Her initial picture for First National, the first of her new series 
of better and greater plays which Joseph M. Schenck is preparing. 


Adapted by James Young and Edmund Goulding. 
Directed by James Young. 



Photographed by David Abel. 
Tech. Director, Willard Reineck. 


A First National Special Attraction 



AND TH5 WORLD INTO WH/CH t>Ht WA^ APur/cJj 



1920 


ALMADGE 


iri 


Two Week s 


Here's 

CONSTANCE TALMADGE 

in a new and saucy picture, just naughty 
enough to be nice, with her filmy costume 
made of moonbeams and midnight witcheries 

The M^orld If ill Fall In Love With Her 

in the spicy, piquant play 

"TWO WEEKS" 

Adapted from Anthony Wharton's play "At the Barn." 

All the world is raving over this born comedienne in 
'A Temperamental Wife," and 'A Virtuous Vamp," 
but wait till you see "Two Weeks," her third picture 
for First National. It sparkles with fun and scintillates 
with genuine humor. 

Produced^byJJoseph M. Schenck 

Directed by Sydney A. Franklin 
Photographed by Oliver Marsh Tech. Director Willard Reineck 


360 


Motion Picture News 


Now Perfecting details of 

FIRST NATIONAL'S 
NEW THEATRE FRANCHISE PLAN 


The fairest and most sensible plan 
of distribution ever conceived 


WRITE TODAY TO 


Exhibitors^ Defense Committee 

Composed of Members of 

THE FIRST NATIONAL EXHIBITORS CIRCUIT, Inc. 


Owing to the vast number of inquiries, correspondence 
will be replied to in the order received. It may be one 
or two weeks, or a month, before your application can 
receive careful consideration, but your letter will receive 
careful attention in due time. 


Address inquiries to 

Exhibitors' Defense Committee 

The First National Exhibitors Circuit, Inc. 

6 West 48th St., New York, N. Y. 




PRODUCTION 


mmmmis other we 

VITH SYLVIA BEEAMEP. AMD I^OBEPT GOKDON 

ThiS jcAd axicuje "nocLCtuj in l^asi^e and az^piOrdt in 
6ztsun2 " cjouM dq> poracLuzd "to (divxxoe in Kasie and 
cepizni in ^s2Ajswcsz.'' Hizruz is a punchxj sbocij of a 
\xoTia/i who divocoEcl in haste bjexxuxsc shi^ "thought she 
b\A2danolJi£r rl^cu^,butii^ pcovcd •yuit hizr first hiistxind 
stif£ hefid hor hoojok. A good tiife and a qood picbuog -fora 
cpodbusm^sst Diri8di2d by J. Stuait Bfadt^ 










us(as though she stepped^ 
out of the ' " 




Jesse D.HampforN. piGSGntt 

BLANCH 

FIGHTING 

CRE S Sl^j 

Adapted from Bret Hai te's famous sfory, Cres^i 
Bret Harte wrote such ^ood stories tha] 
they have been translated into practicaM; 
every civilized lan^ua^e. They are human, 
appealing anddramaticbri^tened by many 
subtle touches of humor. Cress^is 
such a story. All the subtle charm ^nd 
vigorous and vivacious youth that Bret 
Harte put into the story have been trans- 
lated into the photoplay A fine story, 
extx'emely well acted and produced. 
The technique is faultless. Blanche 
Sweef ^ives an excjuisife portrayal." 

Distributors 



Quality producHon and real box office stars, backed by wide 
national advertising have made Pathe Serials aliousehold word 

RUTH ROIMD 

IN HER NEW SERIAL — 




is backed by an advertising campaign so 
wide in its scope that it reaches the vast 
majority of motion picture fans. 
207 of the country's greatest newspapers, 
located in every section of the country; 
backed by the "Saturday Evening Post" 
and the leading fan magazines; and supple- 
mented by a billboard showing reaching 
between six and seven million persons, are 
creating the desire to see * 'The Adventures 
of Ruth." 

Are You Prepared To Meet 
The Demand? 

Produced by Ruth Roland Serials Inc. 
Scenarios by Gilson Willets. 



y Distributors 


r 





guimnuiimmummiiiiiimnuiiiiiiimnni 


OLOPES 

inTHE 


POSTAL TELEGRAPH - COMMERCIAL CABLES 


reTceivcd at 
25 south thyon street 
CHftRLOTTE, N. C. 

TELCPHONCa AND 3147 

OH CALt "POSTAL TELEORAPH 


TELEIGRAM 


D 


The Postal Telegraph-Cable Company! lncotpor3te())tfdnsmiis anil delivers ttiis message sutjeci to ine lerms and conditions printto OB tm ui in - tii 



iii ii iii imi ii i iii i iiii i i i iiiiii ii iiii im iiiiii i iiiiii i iiiii i iiiii i ii i iiiii 


rm 


c JOT zm /kx>sq, /neacm rcu, 



rC4SSINilII 



IT TO HE 



Rpodiuztioris Inc., Qicecbed by Edw 
Cbrcxve fom JomlTlLirfim 5 



Oh what a tangled web we weavG, 
When first we practise to deceive ! ' 

Edwin Carewe Productions'-^^ 

OLORES 

GASSINELLI 


in 


Web Q^Deceif 


"AVhen she sought todcprivG the girl 
who had been a sister to her of that- 
which was rightfully hcrS; when she 
sought to adorn a social life for which 
she was not mGntally or morally fitted,, 
what a "tangled web she wove ! • • • 

Personally ciirected by Story by 

EDWIN CAREWE FINIS FOX 

Pafhe' 

Distributors 




R06Eiir/bN-CoLE 


ANNOUNCES 




U'WITH A NOTABLE: BRENTWOOD CAST 


Dlrecfed by HENRY KOLKER ^ 

' • : ^ - ^ _ ^ _ f ■ 


f HAWiVSKER 




From ^heCGlcbl•a^ecl Novel 
by MEREDITH NICHOLSON 
THE HOUSE OF A 
THOUSAND CANDLES" 

BOBBS-MERRILL CO- publishers 


ROBERT/ON-COLE 
PRODUCTIONS 

"A/K THE EXHIBITOR WHO PLAY/ THEM' 


Here Is a Ripping Mystery 
With Warner at His Best 

' J^'HE public always has confidence in a Warner picture. 

It makes no difference whether the scene is laid in 
Asia, Africa, Europe oi America — whether the role car- 
ries him from the gutter to the drawing-room the 
public knows it will see something unusually good. 



Available at all ROBERTSON - COLE EXCHANGES 



GASNIER 

/ presents 



ROBERTSON-COLE SPECIAI 


FIRST run houses booked this unusual 
picture solid It's making good. This ex- 
ceptional picture will be listed on the books 
of the exhibitor as one of the biggest money- 
makers_ofU920. 



Single Rggl Features 




Directed by 
WILLIAM WORTHINGTON 


ROBERT/ON-COLE 
PRODUCTION-T 

"A/K THE EXHIBITOR WHO PLAY/ THEM 


Available at all ROBERTSON -COLE EXCHANGES 


mum 



Barriscale, combined witK this 
great story by Jeanne Judson, 
marks tKe beginning of a new 
era for exhibitors v?Ko are try- 
ing to give their patrons the 
highest qualit}? of entertain- 
ment a'Oailable. 



Produced hy ^ 

B. B. FEATURES 

Directed by 

HOWARD HICKMAIM 



Available at all ROBERTSON -COLE EXCHANGES 


One of the first exhibitors in the United States to thoroughly appreciate the possibilities 
of motion pictures and to realize the necessity of a proper and dignified presentation, with 
proper music, was Samuel L. Rothapfel, formerly director of the Rialto and Rivoli Theatres, 
New York City, and now director of the new million dollar theatre. The Cahfornia, Los Angeles, 
California. 

Every succeeding year since Mr. Rothapfel entered the business, he ha^ shown constant 
improvement in his methods, and a deeper conception of the possibilities, until today, exhibitors 
all over the world, consider him without a superior in his line of work, and agree he is a past 
master in judging the quality of a motion picture from the standpoint of the theatre patron. 

In a letter dated December 4th. to Mr. H. H. Hicks, Manager of the Los Angeles Branch 

ofVitagraph. MR. ROTHAPFEL SAID:— 

"The Larry Semon comedy, THE HEAD WAITER, 
which I played at the California Theatre, week of 
November 30th, I consider as good as any comedy 
that I have seen during the past year. 

"Nothing but favorable comments have been heard 
and the people laughed continuously, and from their 
tummies. 

"No exhibitor can make a mistake in booking this 
comedy and featuring it in a bi^ way. 

"It will make a great many friends for Larry and I 
am looking forward anxiously for the Larry Semon 
comedies that are to follow." 


)cliomer Do^l? 
Prod.uciibn9 

Pre^enf 




A MAGNIFICENT human interest story of love and life as we live it. A gripping 
and intensely interesting photo drama of people that we know — every day, human 
folks. A drama, so p3rfectly directed and so splendidly invested as to be truthfully termed, 
"one of the best of the 1919-1920 seasons." Played by an all Star cast headed by the 
brilliant American stage Star, EMILY STEVENS, supported by Muriel Ostriche and 
other well known players. 

Written and Directed by 

ABRAHAM S. SCHOMEK 

whose wonderful conception of human interest stories has placed him high among the 
foremost directors of the screen and stage and whose past successes include such box office 
winners as "Ruling Passions" — "Today" — "The Yellow Passport" — "The Inner Man" 
and others, a guarantee for the success of "THE SACRED FLAME" 

Northern New Jersey and New York State rights for " THE SACRED 
FLAME " purchased by Sain Zierler of the Commonwealth Pictures, 
Inc., 1600 Broadzvay, New York. Watch for further announcements. 

Schomer-Ross Productions, Inc, 

E. S. Manheimer, General Manager 

126 West 46th Street New York City 


378 


Motion Picture News 


SOLD 



EXPLOITS of GERMAN SUBMARINE 

U 35 

to 

C. B. PRICE & CO., Incorporated 

TIMES BUILDING :. :. :. NEW YORK CITY 


January i g 2 o 


SOLD 


Having disposed of our negative and all rights 
of distribution on the 

EXPLOITS OF GERMAN SUBMARINE 
U 35 

We respectfully refer you to 

C. B. PRICE & CO., Inc., TIMES BLDG. 
N. Y. CITY 

for all information regarding 

territories, prices, etc. 

on this excellent production 


W. H. PRODUCTIONS CO. 

71 W. 23rd Street New York City 




PECIALIZATION kas 

come in motion picture dis- 
tritution. 

Sound mercKandising and 
good sKowmansKip kave 
become a necessity. 

Tkey guarantee tke future 
success and stability of tke 
independent producer. 

Fewer and tetter pictures 
are kere to stay. Tkey 
kave created a condition 
wkick requires more con- 
centrated salesmanskip and 
more thorougk exploitation. 

Tke ''guess kas gone out of 
successful picture distribu- 
tion. Hapkazard metkods 
belong to tke old order. 

Clark-Cornelius Corpora- 
tion offers tke services of 
a staff of experts in motion 
picture distribution to tke 
independent producer. 


CLARK - CORNELIUS 
CORPORATION 

1600 Broadway. New York City 




Eleven Two Reel 


LASSIC pictures of a master actor 
— a star of tremendous tox office 
value — an artist of rare and 
winning personality. 

Offering tke pick of kis early 
successes, two-reel dramas pro- 
duced from splendid stories 
under the direction of famous 
producers. 

Supporting casts include 
Marguerite Courtot and otker 
screen celekrities. 

Availakle m a new edition de- 
luxe on a territorial rigkts basis 
at intervals of one a week. 

Complete line of new posters, 
lokky pkotos, window cards, 
cuts and otker accessories. 


^or Te r r itoria,! <!ELi^h.t& ^ire- 

Clarlc-Corneliixs Corporation 

1600 Bro£LdwAy~ "New York City 



ENWINMEU 

Dramas de Liix.e 




Read These 
Titles 

''The Prodigal" 

"The Black Sheep" 

"The Secret Room 

"For High Stakes" 

"The Adventure" 
at Briarcliff" 

"The Cabaret 
Singer" 

"The Girl and the 
Bachelor" 

"The Black Ring" 

"His Inspiration" 

"In Double 
Harness " 

"The Girl and the 
Explorer" 



I 



'^oreiiix ^i^hts 6 ontroUeci "by 

C. T>. Price Company 

Times TBuilciin^, ^ew YorK ©ity 


ine ntco ritft NEW ra>K 


TESTED AT 


^^^^^^^^^^^^^^^^^ 



William JlusseB 

"liP ROMANCE ROAD" 



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IMPOSsTbLE SUSAN 
A SQUARE DEAL' 




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oieGHosTsT ROSY Taylor: 

SOCIAL BRIARS" 





cpiVE PRODUCTIONS ^STARKlKGr 
PLAYERS OF BIQ BOX OFFICE VALUE 

^Ivaibbk at Sjochanges of Hallmark Pictures G)r))oratioiL 


7-^ICTURED 
REMINISCENCES 

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January j, 1920 


387 



Starring 

MADGE TITHERADGE 
PEGGY HYLAND 
ISOBEL ELSOM 
MAUDIE DUNHAM 
DAISY BURRELL 


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C. M. HALLARD 
CAMPBELL GULLAN 
TOM REYNOLDS 
JAMES LINDSAY 

and 

OWEN NARES 


G. B. SAMUELSON 

UNIVERSAL CITY 
CALIFORNIA 


THE 

SAMUELSON FILM MFG. CO., LTD. 

WORTON HALL 

ISLEWORTH 

ENGLAND 


^Jcible of (Jotiienifs 


ion Picture flews 


William A. Johnston, Pzes.&Sdihr. rj 27 c ri ,^ TT. 

mevt 6. Welsh m^tn^ 6dii.r. neiiri/ J: dewall, VwePves. 


6. Xendall Gillett, Secy. 

Pred J- Beecvo/i, Adv.Mgr . 


Vol.21 No, 2. 


January 3, 1920 


The Week in the Film World at a Glance 


FEATURES 

A PRODUCER'S YEAR (WM. A. JOHNSTON) 391 

SPEAKING EDITORIALLY 392 

DEALING IN PERSONALITIES 393 

GREETINGS FROM THE COUNTRY'S LEADERS 394 

DYNAMITE FROM CARL LAEMMLE 39S 

PERCENTAGE 396-97 

CAN COMMISSION PRICES VARY? 398 

DON'T BE STAMPEDED 3^9 

EXHIBITORS' SERVICE BUREAU 406 

BEST EXPLOITATION STUNT OF WEEK 409 

MAKING YOUR PROGRAM WORK FOR YOU 411 

EXPLOITATION MEN'S MINUTE BOOK 415 

WITH FIRST RUN THEATRES 418 

PROFESSIONAL SECTION 463 

EQUIPMENT SERVICE 467 

ADVANCE REVIEWS 481 

RELEASES 487 

NEWS OF THE WEEK 

Wire Briefs from the Coast 392 

Does It Pay to Give Credit? 399 

Does It Pay to Give Credit? 399 

Tendency to Longer Runs Grows 401 

Full Newspaper Cooperation 401 

Rowland Urges Foreign Concessions 402 

Big Body Backs Up Selznick Plan 403 

Lie Given to Pickford Statement 404 


.405 


Chicago News 

Live News of the Producers 

Fiction Mart 

Professional Section 

In and Out the West Coast Studios ♦61 

Complete Plan Book 

OF SERVICE TO EXHIBITORS 

Exhibitors' Service Bureau 

Equipment Service Bureau ♦S' 


.476 


Music Department 

Advance Reviews ♦S^ 

Releases, Current and Coming • ♦S^ 

COMPLETE PLAN BOOK 

Short Subjects, Comedies and Other Features 481 

"The Capitol" (Artco-Hodkinson) ♦SZ 

"The Miracle of Love" (Paramount-Artcraft) 482 

" Flames of the Flesh " (Fox) +83 

"Should a Woman Tell" (Metro Screen Classic) 483 

"In Old Kentucky" (First National) 484 

"Beckoning Roads" (Robertson-Cole) 484 

"The Broken Melody" (Selznick) 485 

"Out Yonder" (Selznick) 485 

"The Corsican Brothers" (United Picture Theatres) 486 

" Twelve-Ten " (Republic) 486 


Newsy Announcements of the Week Found in the Ad-Pages 


" Everywoman " Beguiles You From Two Bright Pages Inserted by 

Famous Players-Lasky. A Paramount-Artcraft Special 311-312 

William S. Hart Has Something to Say About "Sand" 313 

" Behind the Door " Is Gouverneur Morris, Thos. H. Ince and Hobart 

Bosworth 314-315 

Ethel Clayton Finds "The Thirteenth Commandment" 316 

Williamson Co. "On the Trail of the Conquistadores " 317 

W. W. Hodkinson Corporation Has a Word Anent Louise Glaum and 

Also J. Warren Kerrigan's Latest Picture 318-319 

ASH Means Arthur S. Hyman, Who Has " The Penny Philanthropist ". .320 
Realart Inserts Are Always Works of Art and Are Declared to Be in 

Keeping with the Artistic Merits of Their Pictures 321 to 324 

Vitagraph Offers for Your Approval 375 

Introducing the Latest Hallmark Pictures, " High Speed," " Chains of 
Evidence," " The Veiled Marriage," etc., etc 326 to 331 

" Confession " Is Good for the Soul and Also for the Box Office 332 

Selznick Stars in Selznick Pictures Distributed by Select. Current 
Productions and Forthcoming Pictures 333 to 336 

The "Republic" Is Making the World Safe for Exhibitors 337 

United Artists, " Broken Blossoms " and " When the Clouds Roll By " 
and Three Names to Conjure with 338-339 

Alfred S. Black, President Motion Picture Exhibitors of America, Has 
Some Terse Remarks About Industrial and Educational Pictures. .340-341 

Opie Reid's, " The Kentucky Colonel," Is Pictorially Presented to Your 
View by National Film Corporation of America 342-43 

Johnny Dooley's Comedies Ready for the Exhibitors 344 

Eight Pages of a Striking Insert Are Required to Tell the World About 
the Many New Productions Offered by Goldwyn with Its Galaxy of 
Stars and Authors 345 to 352 

The Reviewers Eulogize Will Rogers in " Jubilo " 353 

Warner Brothers Have Found " The Lost City " and Present Its 
Qualifications to the Exhibitors 354-355 


First National Describes the "Daughter of Two Worlds" 356-357 

" Two Weeks " Is a Good Run for This First National Picture 358-359 

Perfecting Details of First National's New Theatre Franchise Plan 360 

Eight Page Inserts of Rare and Striking Beauty Are Weekly Contribu- 
tions of Pathe Exchange, Inc., and the Readers Will Fmd This 
Week's Insert as Instructive as It Is Interesting 361 to 368 

Robertson-Cole Mentions Several Matters of Keen Interest to Theatre 

Owners in Regards to Box Ofifice Attractions 369 to 372 

Sessue Hayakawa and Bessie Barriscale Receive Special Attention. . .373-374 

Screen Follies Has a Few Territories StUl Open 325 

Schomer-Ross Ls Represented in a Double Page Spread 376-377 

The Rights of " Submarine U-Boat 35 " Is Announced by Swedish 
Bioscope Co 378-379 

United Picture Theatres of America Much in the Public Eye 380 

Clark-Cornelius Company Uses a Four-Page Insert to Tell Every Exhib- 
itor About Some Money Makers 381 to 384 

Pictured Reminiscences, a Record of Cherished Memories 385 

Continued Prosperity for Exhibitors During 1920 Is the Wish of 
Thomas H. Ince 386 

Samuelson Brothers of London Have a Few Important Words 387 

Holiday Greetings from Arvid Gillstrom 389 

" The Day She Paid " Is Worth a Four-Page Universal Insert, and Then 

Some 427 to 430 

•• Blind Husbands " and " The Great Air Robbery " Are Two Great 
UUUniversal Specials Brought to Your Attention 432 to 435 

Six More Pages of Universal Material Offered in Serials and Specials 
Warranted to Gladden the Heart of Every Exhibitor 436-41 

Metro Has a Beautiful Four-Page Insert 447 to 450 

Grossman Fibns Announces Forthcoming Events in Its Insert 479-80 


PuiliBhed on Friday every week by MOTION PICTURE NEWS, Inc., 729 Seventh Avenue, New York, N. Y. Phone 9560 Bryant 

Chicago Representative, W. M. Hight, 220 So. State St.; 'Phone Harrison 7G67. Los Angeles Representative, J. C. Jessen, Baker-Detwiller BuUding; 
'Phone Pico 780. Subscription $2 a year, postpaid, in United States, Mexico, Hawaii, Porto Rico and Philippine Islands.^ 
is authorized to take subscriptions for Motion Picture News at less than these rates. ' " " ' " " " 

and coupon book. Western Union registered cable address is " Picknews," New York. 


„„ Canada, $3. N. B. — No agent 

Have the agent who takes your subscription show his credentials 


Copyright, 1919, by Motion Picture Setct, Inc. 


January 1920 


389 


I wish 1 could shake you all by the 
hand and give you all the happiness 
and prosperity in the world for the 
New Year. It is my wish in spirit. 

Arvid Gillstrom 

Directing 

JACK GAKDNEKand ETHEL BUKTON 

Famous Players- Lasky 


Yes, back at the "Astor" 


^.maiillliiillilllillllillllllllllllllllllllllljllllllllllllll^^ 


390 Motion Picture News 

790 


Growing — Always growing! The 
"News" in 1919 carried 657 
more pages of paid advertising 
than any other trade paper in the 
field. 

Add the "News" Studio Directory 
(professional advertising) and the 
total is 790. 

In 1918 the "News" was 352 
pages in the lead. 

Growing! — and now so far in the 
lead that no one doubts but that — 


The News Covers The Field 


Motion Picture 


VOLUME XXI 
NUMBER 2 


News 

A Producer's If ear 


JANUARY 3 


I 


0 


^TT This will be a year of remarkable production. 

\Vi Or, to express the situation more clearly, we might say: This will be a remarkable year in production. 
JU In the brief history of production, in fact, we are in the midst of its most significant era. 
Let's review briefly. 

The star was the all desirable picture element last year and in several previous years. 

This era began when we ceased to say : " It's a Biograph " and said, " It's a Mary Pickford." 

The era reached its culmination, we believe, over a year ago, when a veritable picture pit took place on the 
famous " million dollar rug " in a Los Angeles hotel ; and when the excitement had cleared away one producer 
and three stars decided to break oflf with the producer- distributor and go it alone. 

That, by the way, was not the chief result of this, the most dramatic event in this industry's history. 

So alluring were the prizes sought that defiances were hurled back and forth which today lie at the root of 
this industry's most serious economie struggle- — namely, the invasion of each other's field back and forth by the 
producer and the exhibitor. 

At any rate, however, the star was the prize, because the picture was the prize, and the star, it was thought, 
made the picture. 

Today the picture is just as much, even more, the prize ; but there has come a change. 

We have previously looked to stars for pictures ; today we are also looking for directors for stars. 

We say this without the least intention of overlooking the very important box-office part a star plays in a 
picture — and always will. The big stars are still big stars. Nevertheless we say it emphatically, because we believe 
a most important development in present and future picture making has come about. 

We read our own history piecemeal. We know that something is moving on, but we don't grasp its full 
significance till we lump it all together. 

Consider the following list of names. 

Men of producing ability have moved forward in mass this year. Some names are new — they have found 
their place in the picture sun this year. Others have been known for some time ; but will any say that they did 
better work in any previous year. 

Here's a roster, and it only partially includes all the present and coming factors : 

David Griffith, Thomas H. Ince. Cecil De Mille, Mack Srnnett, Raoul Walsh, Sydney Franklin, Edgar Lewis, Allan 
Dwan, Victor Shertzinger, the Whartons, J. Gordon Edwards, Donald Crisp, Thomas Heffron, Entile Chauiard, John 
Adolfi, Clarence Badger, Harry Lchrman, Al Christie, J. Stuart Blackton, the Blaches, Charles Brabin, Rupert Julian, 
George Foster Piatt. William D. Taylor, Edward Jose, T. Hayes Hunter, Jesse Hampton, Wilfrid Lucas, Harry 
Beaumont, Ernest Warde, Henry King, King Vidor, Henrv Otto, George Loane Tucker, Ed. J. Le Saint, Rollin Stur- 
geon, Tod Broivning, Lloyd Ingraham, Hobart Henley, Reginald Barker, Eric Von Stroheim, Tom Terris, Burton 
King, Chester Withey, Marshall Neilan, Jack Conway, George D. Bak^r, William C. Cabanne, Albert Capellani, 
Edwin Carewe, William P. S. Earle, John Emerson, George Fitzmaurice, Charles Giblyn, Allen Holubar, George 
Irving, Harley Knoles, Frank Lloyd, George Melford, Charles Milkr, William Nigh, Sidney Olcott, Maurice Tour- 
neur, Lois Weber, James Young. 

The important fact is that where producing ability a few years ago was limited to a handful of directors, 
today a formidable phalanx has it well in hand. 

These men, these many men, will each make a few pictures each this year ; but in the aggregate there will 
be more good pictures by far than any previous year has seen, and they will come from many sources to the 
exhibitor. 

We have said right along to the exhibitors of the country : You are going to get plenty of good pictures, 
no matter what happens within the industry. 

The above list of names is in itself the argument for and guarantee of this most important fact. 

These men will make pictures — good pictures. They will receive the necessary backing, the necessary distri- 
bution, the necessary exhibition — for these pictures. 

No force can stop this, because no force can stop either demand or supply — in this or any other business. 

There is an identity of interest between the man who makes good pictures and the man who wants good 
pictures which no force can separate — for long. 

That's what we meant when we said : Good pictures will always get good theatres and good theatres will 
always get good pictures. 

These are the two interests in this business which natural law itself will always hold supreme — despite any 
temporary confusion — the maker of good pictures and the man who gives them good exhibition. 


0>7 


k 


392 


Motion Picture News 



Key Cities — A Startling Charge 

MORE than passing attention will be aroused by the exclusive 
article in this week's News which we have appropriately 
headed. " Dynamite from Carl Laemmle." 
The Universal executive delivers a startling indictment against 
one of the most important factors in the business when he declares 
that key city bookings " are not all that they appear to be." 

That his charge will be answered goes without saying. But 
one probable " answer that does not answer " Mr. Laemmle dis- 
arms to some extent with his closing statement: "Sour grapes? 
Hell, No! Just a few uncomfortable facts." 

This leaves it to the critics to confine themselves to the merits 
of the case. 

Frankly,* as part of our own comment on the letter, we must 
state the truth that Mr. Laemmle is not the only film man who has 
expressed similar views on the matter within the past month. If 
their declarations are borne out by the evidence then a cancerous 
condition is revealed, certain to spread its evil influence further 
and further, certain to wreak harm beyond calculation. 

Our investigations into the matter have been hampered by an 
unwillingness on the part of film men to be quoted on so touchy a 
matter. No individual cares to be " the goat." 

Perhaps Mr. Laemmle's explosion will toss the cover off the 
boiling kettle. 

Our pages are open. 

What have you to say — " key city " exhibitors and village 
exhibitors ; producers, big and little. 

Aim both the brickbats and the bouquets towards Mr. Laemmle ; 
our role is that of the Innocent Bystander. 

Who speaks up first? 


Signs of Progress 

LAST week's issue of Motion Picture News saw the estab- 
lishment of a new department in the Service Bureau devoted 
to a recognition of the work being done by exploitation men 
in the various exchanges. 

Which is, indirectly^ a sign of progress in the industry. 
For it must be admitted that only a little over a year ago the 
mention of " Exploitation Experts " brought something of a smile. 
Many were the quips and anecdotes told concerning some of the 
alleged " experts." 

But this factor in the industry has progressed steadily. Incom- 
petents didn't last long; better men were attracted to the work from 
month to month ; the good men developed after jumping the hurdles 
of " a new game." 

The director of our Exhibitors' Service Bureau gives us elo- 
quent testimony of the good work that is now being done by these 
exchange exploitation men in every section of the country. It is 
to give louder voice to this testimony that the new department has 
been established. Watch it. 


Make Way — National Advertisers 

ARE the old line " national advertisers " to feel a taste of 
motion picture competition along the lines of our trade 
paper campaigns ? 
The thought is prompted by the spectacle of five pages in the 
current .Saturday Evening Post bearing the signature of Lewis 
Selznick. 

We can picture to ourselves the stir created in the office of 
Printer's Ink and Advertising and Selling. We can imagine the 
gasps in the advertising departments that devote their energies to 
tires, soaps and chewing gums. 

Five pages. Shades of thirty-two page trade paper inserts! 
Make way all you pikers with your trifling half million dollar adver- 
tising appropriations. 


When — and Then! 

A MAN who is now an exhibitor, and who has been a film 
salesman, exchange manager and a producer, says that noth- 
ing will ever come of percentage until it is based upon 
confidence between the exhibitor and exchange. 

It's about as sensible and solid a letter as this office has ever had 
from the trade. 

He says that confidence does not now exist — by a long shot. And, 
he says, that the film salesman and the exchange . are largely at 
fault because the home office is at fault, and the home office is at 
fault because of lack of contact with, and understanding of, the 
exhibitor throughout the field. 

In other words, there is no real distributor — exhibitor coopera- 
tion — despite the fact that this is the main plank in the advertised 
policy of practically every concern in the industry. 

The sad part of it is that he's right. 

And he's equally right when he says that neither percentage nor 
any other better method of film rentals will ever come about until 
both sides quit " strafing " and act like allies in a common cause. 

But we'll let him say it: 

" When this dog-eat-dog, devil-take-the-hindmost policy of chasing 
the immediate dollar, without any thought of tomorrow, is aban- 
doned for a regular business policy of making a sincere and 
consistent efifort to give a real service to the customer for money 
received ; 

" When the conscientious and constructive exchange manager 
rather than the skillful thrower of bull will be encouraged and 
upheld by his home office in his efifort to establish and maintain a 
sympathetic relation with his customers ; when scrupulous care is 
taken to account properly for every cent received, and when, as must 
inevitably happen in every exchange, an error is made and an over- 
payment received, the exhibitor is given the privilege of his money 
back if he wants it ; 

" When exchange managers, bookers and salesmen will learn a 
little about their stock in trade and intelligently tn,- to select subjects 
suited to localities and occasions, and are permitted to use common 
sense in establishing the rental prices for the various communities 
in their territory. 

" Then in my humble opinion, it will not be necessary to quarrel 
about whether the companies are to be paid by a flat rental system 
or on a percentage basis, because having an eye for the future, it will 
be the effort of the exchange man to work with and not against his 
customer and nurse him along until he will be able and willing to 
pay all the traffic will bear for the worthy pictures handled by the 
exchange. 

" And until such time, there is no method on earth which will 
work automatically to cure the abuses which the trade is heir to by 
reason of the practices which have cursed it from its verv incep- 
tion." 


COAST WIRE BRIEFS 


/ / A TELEGRAM received from Los Angeles states that Mar- 
• • /\ garet de La Motte was internally injured cind sustained 
/ V cuts on her shoulder, face and head when the automobile 
in which she was traveling was struck by a trolley car at 
Cahuenga street and Santa Monica boulevard, and carried for a 
distance of a hundred yards. Miss de La Motte's parents, who 
were accompanying her at the time, are also reported to have 
been hurt badly. The actress was on her way to the Metro studio, 
where she had the lead in " The Hope," when the accident 
occurred. 

The same telegram advises of the marriage of Gloria Swanson 
to H. K. Sombom, president of the Equity Pictures, on Decem- 
ber 20th, at the Hotel Alexandria. The actress will continue her 
work with C. B. DeMille, it is said. 

Adolph Zukor is reported to have closed with Claud Jensen 
and J. Von Herberg for the controlling interest in their theatres 
in Portland, Seattle, Butte and other Northwestern locations. 


Motion Picture News 


393 



WE thank you — boys, one and all. For 
those kind words you said about the 
Christmas issue. For the encouragement 
you have given us to strive for better issues 
with each week of the new year. 

People often say that there are more 
knockers to the square foot in the film game 
than in any other on record. But we are 
here to say that there are more regular fel- 
lows anxious to go out of their way to say 
" Good luck !" than we ever thought existed. 
Again we thank you, boys. 
And we add that it was considerably 
cheering to get out of the slough of strike 
conditions with such a bang-up issue as last 
week's with its two hundred and two adver- 
tising pages. 

There's a mark for all to shoot at. 
A little less time devoted to childish knock 
might help some of them in getting better 
aim. 

Our advice is free. 
You're welcome. 

Met J. D. Williams this tceeh. Back from his 
cross-country jaunt. Smiling broadly- — like the cat 
that ate tlve canary. All in all, there's an air of con- 
fidence and faith about that First National Head- 
quarters that you can't help feeling. Alivays those 
First National boys give you the impression that they 
have something up their sleeves — and the feeling 
that they know it will be the right thing at the right 
moment when they pull it. 

* * * 

AFTER getting away from the subject of 
last week's issue we are here to re- 
mark that this week's News is nothing to 
sneeze at. 

We feel a little proud for example over 
those holiday greetings we present from 
such notables as Secretary of War Baker, 
General March, and Cardinal Gibbons. 

Proud for one thing because we are mo- 
tion picture workers, and that the motion 
picture has reached the stage where leaders 
of the nation's thought so whole-heartedly 
express their feelings of good cheer to the 
industry. 

And just a wee bit proud also that Mo- 
tion Picture News has been the medium 
to secure these expressions and convey them 
to the industry. 

Wouldn't news weekly trailers made from 
these messages be a good idea? To help sell 
the motion picture to any who may still in- 
cline to scofifing? Here's the suggestion — 
go to it, Pathe, Kinograms, International. 

We know that any exhibitor will thank 
you when he sees the trailer on his screen. 
For he will be quick to make use of the holi- 
day greetings in his ads and through slides. 

Go to it. But — 

Give us credit, boys ! 

* * * 

Paul Brunet, vice-president and general manager 
of Pathe Exchanges, Inc., is off for the coast. It's 
his first trip there — shoiving that in one respect at 
least Yours Truly classes with Mr. Brunet as a film 
man. Rumor has it that the trip is connected with 
important plans for Associated Theatres. We un- 
derstand that twenty franchises in Associated have 


790 

790 

790 

790 
790 

iiiiiiiiiiiiiiiiiiiiiiiiiiimniinnuiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiniiii 

See Page 390 


already been disposed of with the prospect that the 
rest will be cleared in a short time. 

* * * 

THOSE hoUday messages aren't the only 
good thing in this week's issue. If you 
don't read that letter from Carl Laemmle on 
" key cities " you are missing the communi- 
cation about which they are all going to be 
talking for the next few weeks. 

It's a case of TNT floating in nitro-glyce- 
rine. And heading towards a burning oil 
tank. 

It's all of that and then some. 

Red hot isn't the word. 

For example, Mr. Laemmle says, " The 
campaign for ' key city ' bookings has 
reached the point where it amounts to little 
less than bribery." 

Won't that start something? 

We expect to have our columns sizzling 
with excitement for the next few weeks as 
a result of Mr. Laemmle's defy. Unless the 
subject is such a touchy one that no one is 
willing to speak on it. 

There might be something in that latter 
statement. Because, from conversations we 
have had in many quarters, we know that 
Carl isn't alone in his ■ thoughts. 

But Carl is always ready to say what he 
thinks. 

You have to hand it to him. 

* * * 

Seems that all our news this week concerns cross- 
country trips. Victor Kremer strolled into the 
sanctum with reports of a successful jaunt around 
the state rights centers on behalf of his Chaplin 
subjects. Reports the market in satisfactory condi- 
tion and gives a hint that he may soon announce 
some new purchases. 


BEFORE you make up your mind that you 
have read all the features in this issue 
after concluding that Laemmle sizzerino, 
keep right on movinsi; until you come to that 
discussion of Percentage Booking. 

It's a two-page spread ; a two-sided debate. 
A producer and an exhibitor do the talking, 
but both speakers have been through the pic- 
ture mill from start to finish. 

They have much the same experience be- 
hind them — but, nevertheless, they reach 
diametrically opposite conclusions. 

Another feature you want to read is the 
Sydney Cohen article — " Don't Be Stam- 
peded." 

And then turn to " With First Run 
Theaters "■ — the livest trade paper feature 
now appearing. Red hot of¥ the griddle this 
department tells each week just what pro- 
grams are being played the current week in 
all the leading first run theaters. 

It's all telegraph stuff — last minute infor- 
mation, not stale weeks old copy drifting in 
through the mails. 

Just to do it up in " ace high " shape, we 
also give you in this department reproduc- 
tions of the advertising used by those first 
run houses on these self-same bills. 

That's tying the prize package up with all 

the trimmings, isn't it? 

* * * 

Our Star Reporter set out last week to track down 
a rumor that C. L. Yearsely had become "Director 
of Advertising and Publicity" for Goldwyn. Mr, 
Yearsley denied the truth of the rumor. Mr. Block 
asserted that it was news to him. Finally the S. R. 
found a proofreader and compositor at Williams 
Printing Company who confessed to having started 
the merry tale. The juggling of a few lines of type 
in last week's News made us swap a few jobs 
around. Our apologies to all concerned. 

* ^ * 

THLS was house organ week in our mail. 
First came the initial issue of Select's 
Motion Picture Times, a bang-up publication 
that shows the expenditure of considerable 
money and quite a work of printing art. 

Next the holiday issue of the Pathe Sun. 
Oh, boy ! That almost took our breath away. 
Almost as thick as the holiday number of 
The News; and overflowing with color ef- 
fects. Every part of the organization is rep- 
resented in the issue, right through the home 
office and clear around the exchange circle. 
It's an issue to be proud of. 

And finally " Contact " — the inter-organi- 
zation First National publication. Here's 
our ideal of a house organ. No hokum ; but 
page after page of really valuable trade dis- 
cussions and exchanges of ideas. If each 
issue of " Contact " doesn't increase the effi- 
ciency of every member of First National's 
organization then we miss our guess by a 
mile. * * * 

A few days ago we read " A Thought for the Weak. 
Interviews with prominent film men are not secured 
from the publicity department." 

You said it, Les, and sometimes they're not se- 
cured from the " prominent film men." As, frin- 
stance 

Which should be inspiration enough to prompt an 
addition to the " Thoughts of the Weak." 


394 Motion Picture News 

GREETINGS! 


from some of the Country s Leaders to the Entire Motion 
Picture Industry contained in Letters written 
to Motion Picture News 

iiiiiiiiiiiiiininHiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiinuiiiuiiiiiiiiinuiuiiuiiiiiiw^^ ni!| 

I From Secretary of War Baker | 

%iiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiniiiiiiiuiiiiiNiiiiiimiiiiiNiiiiiiiiiiiiiiiiiiiiiii 


With church and school and printing press, the 
screen has taken its place as one of the major educa- 
tional agencies. It lies within the power of the leaders 
of the industry to make it more and more the uni- 
versity of the average citizen. 


giiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiin iiiiiniiiiiiiiiiiiiHiin^ 

I From Cardinal Gibbons \ 

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Following is the message the venerable prelate de- 
sires the motion picture screen to convey to the nation : 

" The best guarantee for the stability of our beloved 
country is obedience to all lawfully constituted 
authority." 


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I From General Peyton C. March \ 

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The work of the motion picture industry in shomng 
on the screen the danger of Red agitation and the neces- 
sity for the complete support of American institutions 
is of the greatest value to the country. Holiday greet- 
ings to all the industry" and congratulations on its 
valuable work for Americanization. 


395 


January l g J o 


Dynamite fromCarl Laemmle 

'^The Campahn for 'Key Citf Bookings Has Reached the Point IVhere it 
Amounlsto LMe Less Than Plain Bribery"- J Sizzhng Exclusive Arttcle 


My Dear Mr. Johnston: 

WILL you stand for some plain talk 
with regard to the importance, or 
lack of importance, of theatres in key 

cities? 

I have been reading your editorials on this 
subject. In theory you are absolutely right 
when you say " Good pictures will always 
get good theatres ; and good theatres will al- 
ways get good pictures," but in practice it 
doesn't work out that way. 

When the producers discovered that the 
best way to " make " a picture was to run it 
in a big theatre in each key city, they almost 
immediately began to exercise all their in- 
genuity to get their pictures into those key 
houses. This campaign has now reached the 
point zL'here it amounts to little less than 
plain bribery. 

It is the commonest thing in the world for 
a producer not only to charge these big 
houses little or no rental, but in addition, 
actually to spend large sums of money to 
" put the picture over " in such houses. The 
owner of the big theatre quickly discovered 
that he could use his house as a club to get 
pictures for almost no rental at all. He also 
discovered that he could make the producer 
do his local advertising for him by pitting 
one producer against another. 


ly JOIV then, I would like to agree with 
j\ you that " good pictures will always get 
^ ' good theatres," but the cold hard fact 
is {at the present time) that many a good 
picture cannot get into many a good house, 
simply because of the conditions which I 
have outlined above. 

I can show you by the Universal's books 
that whenever we get one of our pictures into 
enough of the key houses, our business on 
that picture is enormous, proving that at the 
present time the smaller exhibitors are doing 
their booking according to the key houses 
and nothing else. This is absolutely regard- 
less of the real quality of the picture itself. 
In other words, it is possible under the pres- 
ent crazv svstem to do a bigger business on 
a mediocre picture than can be done on a fine 
picture, provided the poorer one gets into the 
kev houses. 

Another thing too, the exhibitor, where he 
controls three or four houses in a town, or in 
fact, all of the houses in a town, forgets the 
quality of pictures. You walk in with your 
picture— he knows that it's absolutely great, 
that it will get him money, yet at the same 
time because he has the town tied up, he for- 
gets quality — forgets w^hat the picture will 
bring him, and offers a ridiculously low price. 
No matter how big the picture might be— no 
matter what the drawing power might be, he 
simply offers what he feels like paying. 

I believe from the bottom of my heart, and 
hundreds of people (including screen critics) 
agree with me, that the Universal is making, 
and during the past year has made, by far 
the best pictures and the biggest pictures on 
the market. But you would be amazed to 


790 

Is SOME Lead 


It Proves WKo 
Covers tlie Field 


know how hard it is to make any real profit 
on them unless we first get into the exploita- 
tion theatres. And the only sure way of get- 
ting into some of these houses is by giving 
the picture away or worse. 


MANY of the fittest theatres in the 
country are showing the worst pic- 
tures, because they are controlled by 
the distributor or producer. This can lead 
to nothing but disaster in the end, but the 
end has not come yet. And until it does 
come, until the " good theatre gets good pic- 
tures " it is hard sledding for the man with 
the good pictures. 

Your theory, as I said before, is fine. But 
you are far ahead of the actual facts and 
conditions. The day will come when the 
merit of the picture will be the only factor 
of importance in booking. But at present, 
the merit of the picture cuts the least ice. 

Look about you. Go through the country. 
Visit some of the fine theatres right here in 
New York and you will see some of the rot- 
tenest pictures on earth being exploited and 
shown in the most gorgeous environment and 
with the best possible music and settings. AH 
this is being done to force poor pictures into 


success, and meanwhile it is killing general 
interest in pictures and putting new life into 
the stage and into vaudeville. 


TIIK producer who makes pictures and 
also owns a theatre is going to use his 
own pictures in his own house, and you 
can't change that fact if you theorize till 
you're red, white and blue in the face. He 
may kill his theatre but he will " make " his 
picture! 

Some of America's very fittest theatres arc 
on the down grade right this minute because 
it is almost impossible to get a good picture 
into them without something more than 
quality and salesmanship. 

And the point of it is simply this : How 
long will it take you to arouse the exhibitors 
to the fact that the key house is no longer a 
key because it doesn't unlock anything? The 
question for the exhibitor, great and small, 
to stare in the face right now is the old 
darky's question, " Is you goin' to be quality 
or is you ain't?" 

Is the small exhibitor going to fall for a 
poor picture just because the big theatre in 
his territory GOT PAID FOR RUNNING 
IT, or is he going to do his own thinking? 

Is the big theatre owner going to run his 
house to please his patrons or is he going to 
run it to exploit punk pictures and fool his 
patrons and fool himself? 

I don't know the answer. Neither do you. 
But I'll thank heaven when the day comes 
that quality, and nothing else, is all that can 
get a picture into a theatre ! When that day 
comes I'll be doing a bigger gross than I'm 
doing today and I w^on't have any close 
seconds. 

Sour grapes f Hell no! Simply some un- 
comfortable facts! 

Sincerely yours, 

Carl Laemmle, 
President Universal Film Mfg. Co. 


"Key Cities" from the Exhibitor Angle 

DEAR Mr. Johnston: " I have read your articles about first runs, many times 
in your paper, also that the producer is getting only ten per cent of the 
money the^exhibitor takes in. Here is my experience: I have just played 
"Heart <?The HiUs." This picture only opened in Philadelphia at about the 
same ^ii^e I placed it. Harrisburg and the other " Key Towns ' had not yet 
pryedT The result is that I did about two hundred dollars less with it than 
I dfd w^th "Daddy Long Legs." The latter picture had played all around me 
n t^Targer tow^s audits fame had spread so that when I played .t, it was a 
cTean!up. If "Daddy Long Legs" is a 100% picture, 'Heart o the H.lls is a 
120% ^^cture in the way of pleasing the masses. I simply made a mistake in 
ilytg the pi "u^e too new. "^I gained nothing as the print I had «ho-ed three 
b g'^de scra^tches right down through the centre of the picture, caused no doubt 
bv beine shown to these Key theatres or circuit managers, on a bum machine. 
Let them coiZue to operale the Key theatres, they are the greatest thmg I 
k^ow of forThe smaller ^own theatres. If they play a P-ture that has no men 
we generaUy find it out, if they play a real picture, we find it out and our 

natrons in some way find it out at the same time. ^, , . d 

patrons in some^ y ^^^^^^ Orpheum and Star Theatres, Chambersburg, Pa. 


1 


396 


'iOne man has been a " legit " 
theatre manager, a picture thea- 
tre owner, an exchange man, and 
is now a producer. 

^This is Louis B. Mayer. 

^He says " Percentage is the So- 
lution." 

\And offers evidence to support 
his case in the following exclusive 
article. 


By Louis B. Mayer 

I READ with considerable interest Wil- 
liam A. Johnston's splendid editorial, 
" Percentage is Coming " and I have 
followed with increased interest the general 
discussion which it has aroused in the mo- 
tion picture industry. 

May I express some of the views gained 
by my own experience as a legitimate theatre 
manager, a motion picture exhibitor, an ex- 
change man, a distributor, and now as a 
producer ? 

I firmly believe that even the exhibitor 
has come to realize that the motion picture 
manufacturer is not receiving rentals com- 
mensurate with the value of his bigger pro- 
ductions. On the other hand, I myself will 
admit that the manufacturer is fairly well 
compensated for what may be termed 
" average " or " program " pictures. This 
being the case, it would seem that the manu- 
facturer has little choice except to continue 
the making of average or program pictures 
to the exclusion of big specials, and as the 
exhibitor is clamoring for the specials with- 
out being willing to pay a fair price for 
them, one of the great evils of the industry 
has crept in — namely, the camouflaging of 
many average pictures under the name of 
specials. 

Practically every picture advertised in the 
trade papers today is called by the manufac- 
turer " a special " and I certainly don't 
blame first-run exhibitors for objecting 
strongly to paying increased rentals for such 
productions. 

There is, however, a way out and that way 
is through the policy of percentage — the 
policy of presenting pictures absolutely on 
their merits. This policy would enable the 
exhibitor to secure the average or program 
picture at the low price he is accustomed ro 
paying, and compel him to pay the increased 
price that the special deserves. It would en- 
courage the manufacturer to get away from 
his routine program production and devote 
his best energy, regardless of time and ex- 
pense, to the making of really big pictures. 

Going back to the time when I was a legit- 
imate theatre manager playing dramatic pro- 
ductions, I would have been astounded to be 
asked by a producer to pay a flat rental for 
the use of a production. To any such propo- 
sition I would have answered that I had no 
way of knowing the value of any attraction 
in my city until I had played it. And until 
the public had passed judgment and my box 
office had spoken, no producer had the right 


Perce 


to tell me what that production was worth. 

The logical result, of course, was that I, as 
well as every other legitimate theatre man- 
ager, played productions only on a sharing 
basis. 

Then I became a motion picture exhibitor. 
Like all exhibitors, I fought for the lowest 
possible rental. I did not try to beat down 
the price on a picture because I wanted to 
crowd out the producer. I simply did not 
know how much money that picture would 
bring into my box office and for my own self- 
protection I had to " play safe " and get the 
rental down to the minimum. 

Later on, as an exchange man, I found 
myself on the other side of the fence. My 
business was to convince the theatre owner 
that he should pay a high price for pictures 
I had to sell him, but the exhibitor would 
always answer with the same arguments that 
I had used myself — that he could never be 
sure of how much a picture would draw. 

Now, as a producer, I have realized how 
inequitable the present basis is. It is un- 
fair to the producer because he is not sure 
to be rewarded for his best efforts and big 
capital invested. It is unfair to the exhibitor 
because it robs him of the co-operation 
which the producer could give him. 

If the big pictures are played on a per- 
centage basis, the manufacturer has no 
trouble in getting his full quota of profits, 
because the public quickly discovers a really 
big production and the box office receipts 
amply pay for it. 

Under the rental plan, if Mr. Manufac- 
turer tells Mr. Exhibitor that he has a great 
picture — worth five times the usual price — 
• Mr. Exhibitor may think " well — I can't 
take a chance on it at such a high figure." 

Thereupon come reductions in rental fig- 
ures to a point where Mr. Exhibitor knows 
he takes the minimum risk. He plays the 
big picture — gets in the tremendous returns 
and is highly elated when he finds his box 
office records have been broken. Does he 
sit down and write out a check to Mr. Man- 
ufacturer and send it to him with the com- 
ment — " Your picture did so much better 
than I expected that I am sending you a 
check for the difiference between what you 
asked in rental and what I paid you." 

I have never known of such an instance. 
Mr. Exhibitor merely chuckles with glee, 
puts the extra money in the bank and figures 
out what a good bargain he has made. 

Of course from the exhibitor's standpoint, 
he has benefited on the deal. Looking at 
it from a short-sighted standpoint, he has. 
But in this temporary benefit he has injured 
the whole indutry — because he has taught 
the manufacturer a lesson — that it does not 
pay to make really big and expensive pic- 
tures for straight rental distribution. 

Let us consider the other angle. If pic- 
tures are booked from a percentage basis 
several results would be manifested. First 
of all, the picture which would pay best to 
make would be the really big picture which 
could stand extended runs. The manufac- 
turer would make each production conform 
to the highest standard of perfection — be- 
cause it would pay him in the end. Ad- 


Motion Picture News 


NTAGI 


ditionally, he would put behind the picture 
a selling carhpaign which would have as its 
basis real showmanship. 

I want to draw a comparison between the 
motion picture industry and the theatrical 
industry. In the latter, the manufacturer 
of plays for the legitimate stage does not 
expend his energy in " selling " his produc- 
tion to the managers of theatres which are 
going to play them. Instead, all his ener- 
gies are directed in selling his plays to the 
public by direct exploitation. The manufac- 
turer of motion pictures, on the other hand, 
devotes much of his effort to convincing 
theatres that they should book his pictures — 
and then leaves them flat to handle their own 
problem of bringing the picture he sells them 
favorably before the public. 

I believe that the big" future of the motion 
picture industry will develop from the man- 
ufacturer's campaign of direct selling to the 
public. 

By a direct selling campaign I do not mean 
that every motion picture that comes out 
must be backed up by a national advertis- 
ing campaign. That would be entirely ruin- 
ous. Let us merely apply the principles of 
showmanship — the principles that have made 
the great theatrical concerns of today keep 
to the time-tried policy of putting personal- 
ity behind publicity. To me " personality 
behind publicity " means handling the pic- 
ture in every important centre with an ad- 
vance agent. Every theatrical show that 
goes on the road has its advance agent. No 
touring company is content to leave the pub- 
licity for its local showing up to the local 
theatre owner. They feel that personality 
must be put behind the selling campaign in 
each city which the show visits. In the mo- 
tion picture industry this time-proved policy 
of theatredom has been abandoned. A pro- 
ducer makes a picture costing many times 
what the average stage attraction costs. 
Once he has made it he devotes his energy 
to telling the theatres how good it is. Then 
he is willing to simply sell the picture to 
them at a rental and let them do their own 
local exploitation. Under existing condi- 
tions there is no reason why he should send 
an advance agent to a city to back up his 
picture — it would simply mean a loss out of 
his own pocket. But under the percentage 
plan, where out of every dollar that comes 
into the box office the manufacturer would 
have his percentage, he is not going to leave 
exploitation to the discretion of the local 
theatre manager. He is going to send the 
best kind of an advance agent to the town 
and get every penny that can be drawn in 
by that attraction. 

I do not wish to infer that I consider the 
local managements incapable of handling 
their pictures, but I will say that I do not 
consider the motion picture owner as a de- 
cidedly greater genius than the manager of 
the average legitimate attraction house. At 
the legitimate houses if a show were to an- 
nounce that it was coming without a press 
agent, the manager would probably prornptly 
cancel the contract. He knows that it is 
the outside energ}' of a new man in town 
{Continued on page 400) 


January j, l g 2 o 

-Two 


By J. P. Gruwell 

IN view of what 1 have to say, niy com- 
munication may be as welcome as a 
mourner at a marriage feast, but the 
pohcy of The News is unciuestionably con- 
structive and as m\ opinions are representa- 
tive of a considerable portion of the trade, 
I feel they will be welcomeil no matter how 
.divergent from your own, because the ex- 
pression of all sincere views helps the en- 
tire industry of which you are one of the 
principal spokesmen. 1 don't believe per- 
centage booking will cure the ills which af- 
flict the motion picture business. 

My credentials? I have been an exhibitor 
in both large and small cities, although 
never in a village of less than 5,000 inhab- 
itants. I've "peddled fillums " in 34 states; 
held a couple of exchange managerships and 
been connected in one way and another with 
several producing companies. My varied ex- 
periences have all taught me the same les- 
son. So I don't believe I am simply a sore- 
head blowing off. steam. 
■ Percentage sounds good and although 
your figures, based no doubt, on big city en- 
gagements, are decidedly off when it comes 
to the country at large, it can be success- 
fully worked with exceptionally big produc- 
tions and between exchange managers and 
exhibitors who mutually know, like and trust 
each other. But in a general way the cost 
of safeguarding the interests of the exchange 
is bound to add too much to the overhead of 
exhibition. And apart from that, it would 
merely shift the controversy from how much 
flat rental to how much percentage is fair. 
The exhibitor would be willing to give 25 
per cent and the distributor would ask 75 
per cent and the dickering would go mer- 
rily on, just as it does now as to rental 
price. 

Consider if you please the case of the ex- 
hibitors in the smaller cities and towns who 
in the aggregate, furnish the larger half of 
the business to the exchanges. They are not 
and cannot be in personal touch with the ex- 
changes. All they know is a kaleidescopic 
procession of salesmen, most of whom call 
but once at least for any one company. It 
is up to them to sell their wares, honestly if 
possible, but to sell them anyway, or lose 
their jobs within a very few weeks. Conse- 
quently they are prone to promise overmuch 
and inasmuch as there is no provision to 
leave a copy of any contract with an ex- 
hibitor for future comparison with the con- 
tract as returned with the approval of the 
home office there is a great deal of tempta- 
tion to change the provisions so that they 
will more nearlv meet the requirements of 
" the boss." 

Taught to distrust all film exchanges and 
their ways, by the pernicious methods first 
introduced by the General Film Company 
and carefully perpetuated by a majority of 
its competitors, these exhibitors ofttimes be- 
lieve they are being swindled when they 
aren't and they are so many times 
victims of misrepresentation that they 
have come to believe that it is no 
crime to rob a film exchange in any 


Sides 


way possible if they can get away with 
it. Called " hicks " and " rubes " by astute 
(_ ?j willy-boys from Gotham's slop-over, 
who are wished onto branch offices by home- 
oftice desk warmers, these " small time " ex- 
hibitors are usually in a state of bitter re- 
volt, ready to take every possible advantage ; 
justifying themselves with the belief that the 
exchanges are always ready to take every 
possible advantage of them. Percentage 
bookings will not cure this spirit of revolt 
and it must be removed if we are to ad- 
vance. 

Let me challenge anyone successfully to 
dispute the statement that the average ex- 
change manager is a mere office boy under 
the absolute thumb of the home office ; so 
hedged about by red tape and so harassed by 
continual nagging from salesmanagers who 
know little or nothing about selling condi- 
tions in the various territories, that in order 
to hold his job he must sacrifice all hope of 
bettering the relations between his office and 
his customers by mapping out and patiently 
maintaining a policy of square toed fairness 
until such time as a profitable business based 
on mutual confidence can be built up ; but 
must make a breathless effort each week to 
squeeze by hook or crook every possible 
])enny, honest or otherwise, out of his ter- 
ritory, so that his Saturday report may not 
bring a scathing rebuke from New York or 
a smiling, successor about the following 
Wednesday to take his place. 

We are solemnly told by the wise ones 
that it is not fair to compare the distribu- 
tion of films with an ordinary wholesale 
business because we are renting instead of 
buying films. True, but what the exchanges 
were intended to do and what they should 
do, if the industry is to advance, is to pro- 
vide and sell service to the exhibitor. Then 
instead of a constant clash of interest be- 
tween exchange and customer, there would 
come about a spirit of mutual friendliness 
and co-operation such as now exists between 
almost any first class wholesale house and 
its trusted customers. Then the exchange 
manager, having been employed because of 
his fitness instead of because he was a rela- 
tive or special friend of the boss or of the 
boss's friends or immediate retainers ; and 
bonded as is any other holder of a resjjon- 
sible position, would be given a broad gen- 
eral sales policy and told to go to it. The 
measure of his success or failure would be 
in years rather than in weeks and the ef- 
forts of his salesmanager would be confined 
to matters of policy rather than the rela- 
tions of the branch with its individual cus- 
tomers. Then it would be possible for an 
exchange manager to return real money to 
an exhibitor who had made an overpa\nient 
and to give credit for errors made by mem- 
bers of his office force if in his judgment, 
such credits were justified. 

Office bookkeeping, by the way, is a fer- 
tile source of controversy. Some of the ac- 
counting systems inflicted on branch offices 
by General Auditors are devised for the con- 
venience of the Home Office rather than the 
business of the branch and frequently just 
as the poor bookkeeper has mastered the 


397 


' The otlii-y man has been a film 
salesman, an exhanr/e manager, 
an exhibitor in small town: and 
big cities. 

* This is J. P. Grtiivell, of Grand 
Rapit/s, JJ'isconsin. 

*He says "Percentage won't 
work; we need a house-cleaning , 
not new or old schemes." 

' He talks " Cold Turkey." Read 
this article. 

system, there is a shake-up in New York 
and another equally as intricate but entirely 
diflierent system is substituted; or a new 
branch manager brings with him a new 
l)ookkeeper to mix things up. Not long ago, 
in a film exchange managed by a friend, I 
tried my utmost to prove or disprove the 
contention of a customer concerning an 
overpayment and after I had worked faith- 
fully for a day and a half I was not at all 
sure then that I knew anything about the 
mess. Deposits, for example, usually go 
immediately to the Home Office and no mat- 
ter what the merits of the case may be, it is 
easier for a rich man to enter the Kingdom 
of Heaven than it is to recover any of these 
deposits. That the producing companies are 
doing business on these deposits is a charge 
never disproven and recently admitted in 
very high quarters. No matter how anxious 
the individual branch manager may be to 
adjust a difference with an exhibitor any 
adjustment he may make beyond an oc- 
casional " gratis " picture makes him a deal 
of trouble answering home office questions 
and too many such adjustments are bound 
to cost him his position. 

I well remember when the president of 
the first organization I sold serials for, is- 
sued instructions to exchange book-keepers 
to charge a little extra to all customers' ac- 
counts each week so that the overpayments 
from careless exhibitors would hel]) to make 
up for the losses incurred from carelessness 
in serving dishonest ones. It was in that 
office that a splendid customer paid twice 
for one episode of the serial we were 
handling at the time. Our bookkeeper came 
to me and asked me what to do. It hap- 
pened that the double payment was not dis- 
covered until after the final chapter had 
been used. I instructed him to return the 
money. However, as he was working for 
the exchange manager, he went to him and 
told him of my instructions. " Return the 
money ? " shouted the exchange manager 
in horror. " Give real money back ? " he 
gasped. " I should say not. Charge it 
to advertising and balance the account." 
Now this was not a fly-by-night states 
rights concern, but one of the big service 
companies. General Film Co. went broke 
leaving many exhibitors in the lurch so far 
as depositors are concerned, I being one of 
them. So it has been all through the history 
of the business. 

When this dog cat dog, devil take the 
hindmost policy (ft chasing the immediate 
{Continued on page 402) 


398 


Motion Picture News 


Can Gomission Prices Vary? 

Or is a Standard Scale the Best Exhibitor Policy? — An Interesting Discussion of 

This and Other Exhibitor Problems 


IT is my belief that the answer to the ques- 
tion of " What is Wrong with Films To- 
da)"?" rests in a large measure with the 
manufacturer. Whatever is weak or cheap 
in the pictures can be laid directly to the 
maker. Yet I agree with recent charges 
made by the General Manager of one of the 
large exclusive producing companies, that 
methods of exhibiting films are becoming 
slipshod. I have noticed this particularly 
since a tour of some of the larger moving 
picture theatres of the country. 

With such a multiplicity of films — poor, 
mediocre and good — an exhibitor is con- 
fronted with the serious problem of admis- 
sion charges. Does it pay to maintain a 
vacillating and gymnastic price list, com- 
puted by the so-called advertising and pub- 
licity stunts of the house vi^hich offers one 
of the many features now parading before 
the exhibitors? In other words, some of 
these feature pictures are feature pictures 
in ink only, which means that their claim to 
genuine entertainment above all other pic- 
tures is restricted solely to the publicity en- 
ergy of the men who make and sponsor 
them. Yet on the other hand we have many 
so-called mediocre pictures which by their 
charm and direct appeal to the public (and 
truly they do possess many good quali- 
ties oftentimes), gain instant approval and 
prove greater box office attractions than the 
so-called well-advertised feature costing a 
high rental and withal giving less service 
than the mediocre picture. 

I have the greatest respect for the pro- 
ducer. I think he is striving with all his 
power to achieve better pictures, cleaner 
pictures, and hopes to place the art of the 
films on a par with the stage. There can be 
no doubt of his sincerity, as proved by many 
of his efYorts, particularly in the past year.. 
Yet in spite of this, can we not trace this 
policy of counter-balancing realh' good pic- 
tures with heavy and sometimes exaggerated 
advertising to many of the producers? Of 
course, as a business proposition it is dif- 
ficult to blame them for trying to save as 
much money as possible on mediocre pic- 
tures, particularly where a wide publicity 
has been given the establishment of a 
standard and high-grade brand of film. 

* * * 

ADMISSION charges are of course the 
mainspring of any theatre. Upon 
them depends the success or failure 
of the playhouse. The policy of admission 
prices must be carefully watched. As Gen- 
eral Manager of a theatre corporation which 
has nearly a dozen moving picture theatres 
in New England, I know this to be true. It 
has been proved to me time and time again, 
to my bitter experience sometimes, that the 
instant a house manager changes his admis- 
sion charge and advances his prices with the 
introduction of a new and perhaps widely 
advertised picture, he loses at once the ap- 
proval of his patrons and in a majority of 


By Thomas D. Soriero 

instances their patronage. This does not 
appl}' only in New England. I have talked 
with managers in many parts of the United 
States, visited their playhouses, and they 
have told me that the same conditions apply 
in their districts, whether it is north or 
south, east or west. 

Mr. Hiram Abrams, General Manager of 
the United Artists Corporation and without 
a doubt one of the most able film men in the 
United States today, striving as he is to es- 
tablish the motion picture art on a new 
plane, says in a recent issue of the Motion 
Picture News: 

". . . A mistake is made in showing 
all three kinds of film (cheap, medium, 
good) on a flat basis of admission prices to 
the public, irrespective of the quality of the 
film that we are showing. In other words, 
this week a theatre shows a picture that 
costs hundreds of thousands of dollars to 
produce and say $i,ooo to rent, and the 
audiences are satisfied. Next week the same 
theatre shows a film that cost perhaps $25,- 
000 or $30,000 to produce and maybe $200 
to rent, yet the admission prices for the 
cheaper film are just the same as the ad- 
mission prices for the big film." 

The ill-will which the public feel towards 
the theatre because the house manager raised 
his prices when a so-called feature picture 
was exhibited is not counter-balanced by 
their resentment (which does not often oc- 
cur in this, instance) at the same price for 
the well advertised picture as for the pic- 
ture that is not so well advertised but often- 
times better liked. Sometimes the com- 
mercial success of a film rests upon the 
amount of advertising it has been given. This 
does not make it a good film. To proceed 
on the theory that a star however clever he 
may be in one picture and adapted to that 
particular picture and however large the 
price paid for the use of the rights of the 
play as a vehicle for the star, is not con- 
sistent with the public's appreciation of mov- 
ing pictures today, as I observe and under- 
stand my public. In Mr. Abrams' article he 
sets forth some very able suggestions and 
possible remedies ; but if he knew how hard 
it is (and I speak for New England in par- 
ticular) for me to raise my price and then 
drop it again, just because I have to pay 
less money for a picture, he might qualify 
his plan. 

* * * 

AT my Lowell. Mass., theatre I am now 
giving my patrons the best possible 
pictures obtainable, many from Mr. 
Abrams' own corporation. And while not 
denying their worth as box office attractions, 
it would prove disastrous to my house to re- 
duce the price of admission the week sub- 
sequent to a projection of his pictures, even 
though my other features did not cost me 
as much money, because the public will not 
reconcile itself to paying one price one week 
and a higher or a lower price the next week. 


The New England mind resents most 
forcibly any such panicky policy. They hate 
to be diverted from an established course 
of conduct, and when they come to their 
favorite playhouse and see the price of ad- 
mission raised, merely because a widely ad- 
vertised picture is being shown, they stamp 
ofif in disgust and perhaps another patron is 
lost to the theatre. I know this condition 
exists here, because I have tried to follow 
out, several years ago, this plan but it proved 
a failure. 

Again I submit that it is easier to raise 
the price of admission and keep it there than 
to jockey it back and forth, creating unrest 
among your theatre public and ending in 
dissatisfaction all around. This fact I know 
to be true, having tried it in Lowell. I was 
determined to get the best pictures possible, 
and I paid the biggest prices also. In view 
of this it necessitated an increase in my 
theatre admission. It is true that often I 
was unable to find for the next week a pic- 
ture that proved as great an attraction as the 
one the previous week, yet I dared not lower 
the price of admission despite the fact, as 
Mr. Abrams suggests, that the cost of rental 
was about one-half. I would gladly have 
done so if I thought the policy was feasible 
and that it would create good feeling among 
my public and cause me no loss of patronage. 
Results in the past have proved this policy 
a failure, therefore I rejected it. I did not 
lower my price, yet the public is good na- 
tured and without trying to impose on them 
I am sure they appreciated the fact that it 
is difficult to get pictures of uniform quality 
every week. 

Here another element enters into this con- 
troversy of what is wrong with the pictures 
today. Even in different sections of New 
England, I find that what constitutes an ap- 
preciation of pictures is different in each 
locality. In other words, what Maine may 
applaud Connecticut may reject. 

Therefore it presents a perpetual problem 
to the house manager in studying the wants 
of his patrons. What may prove a sensa- 
tion in the south may grow frigid under the 
cold New England eye. It is not the cost of 
a picture; it isn't the star's name; it isn't 
the careful technical achievements involved 
in the structure of the picture that pleases 
New England — it is that mysterious some- 
thing bound up in the conditions and envir- 
onment under which each locale exists, the 
psychology of its education, that results 
either temperamentally or bluntly in an ap- 
preciation of the ultimate amusement value 
in a film. 


January ^ , i p 2 o 


399 


44 


Don't Be Stampeded!" 


j4 Scorching Approval of JVilliam A, Johnston'* s Editorial "Don^t Be Buffaloed 

A JVord to Exhibitors 


Dear Mr. Johnston : 

1HAVE just read your excellent article 
" Don't be Buffaloed." Let me congratu- 
late you on the terse but forceful way in 
which you have summed up a much needed 
admonition to the exhibitors of the country. 

Certain interests are responsible for the 
spreading of subtle propaganda which seeks 
to discourage the exhibitor by instilling in 
him a fear of " monopolistic control." There 
is such a propaganda and it has its own or- 
gan. In my opinion this is the time for the 
motion picture exhibitors of the United 
States to keep both feet solidly on the 
ground and not to permit themselves to be 
stampeded. 

Now as never before the opportunity is 
presented to the exhibitor of asserting his 
showmanship and independence. There are 
many facts and considerations which should 
encourage us to hold on. Take for instance 
the millions of new converts to the motion 
picture screen made during the recent war 
by the patriotic agitation which was con- 
ducted in the motion picture theatres on be- 
half of the Liberty Loan, Red Cross and all 
other Allied war activities, and I venture to 
say that twenty million new people were 
brought to the motion picture theatres be- 
cause these theatres were the centres of this 
patriotic work and a very large percentage 
of them have become permanent patrons. 


By Sydney S. Cohen 

AXUTHER very encouraging sign is the 
attitude of the great directors of mo- 
tion pictures who have recently issued 
a splendid declaration of independence. 
There is not a single lOO per cent exhibitor 
in the country who does not applaud these 
directors for having refused to sell them- 
selves to " Monopoly." Indeed it has al- 
ways seemed to me that there is a very 
strong community of interest between the di- 
rector and the exhibitor. Both their inter- 
ests and investments are either visible or 
tangible. The director is the man who 
creates entertainment values without which 
the screen could not exist for a week. It is 
the genius of the director that brings the 
crowd to the theatre. On the other hand 
the exhibitor is the owner of the theatre in 
which the director's creations are shown to 
tlie public. So far both of us have paid ex- 
travagant tribute to the middleman. 

When you say that we have not sounded 
the possibilities of the motion picture you 
restate a fact of which we are apt to lose 
sight. While a few scores of exhibitors are 
devoting themselves to exploiting the pic- 
ture and extracting from it every possible 
value, the art of presentation has not as 
many followers and students as it ought to 
have. With the proper aids in presentation 
and advertising, the life of even the average 
picture and its usefulness to the exhibitor 
as a box office attraction can be materially 
prolonged. 


THE immediate need of the hour is a 
more compact and cfhcient exhibitors' 
organization. Upon that foundation 
it will be safe to build. United action will 
enable us to carry out many reforms which 
at this hour are urgently needed not only 
for the benefit of the exhibitor but for the 
benefit of the screen as a means of popular 
entertainment. The exhibitors have it 
within their power to nip in the bud any 
movement for monopolistic control in any 
branch of the Industry. You are quite right 
in saying that all previous attempts to im- 
])ose the control of an individual or a clique 
upon this Industry have ended disastrously. 
The last attempt of this nature was made 
some years ago at a time when the motion 
picture was little more than a novelty and 
when the fear of patent litigation proved a 
l)owerful weapon in the hands of the monop- 
oly. In spite of these extraordinary ad- 
vantages, their control was short-lived and 
has ended in a bankruptcy court. 

I earnestly hope that we shall always have 
such fearless and independent exponents of 
journalism as you have proven yourself to 
be in sounding such a powerful note of 
warning to the men who form the backbone 
of this Industry. 

Sincerely yours, 
Sydney S. Cohen, President. 


"Does it Pay to Give Credit?" 


Dear Mr. Johnston: 

A director, a very able artist and pro- 
ducer, who has just released a picture that 
has produced a sensation, favors me with a 
letter in which, after reciting at length some 
of the difficulties he encountered in making 
this film, he asks me whether I do not think 
that he should be given entire credit for the 
film. 

It gave me pleasure to reply to that man 
that I think he is entitled to all the credic 
it is possible for him to get, not only as a 
matter of downright justice, but as an in- 
centive for him to produce more pictures 
that will be as worthy as his recent one. 

He further asks whether or not his name 
should not appear in as large type as the 
title of the picture. On consideration, and 
although we did not make it thus, we would 
say " yes," because there is no question that 
it was the director that made the picture and 
gave it the drawing power it possessed, not 
the title. But this brings up another ques- 
tion. Is it advisable for a manager to play 
up an individual's name to any great extent? 
Is he working to his own interest to do so? 
Is he stabilizing his business? Is he build- 
ing on rock or on sand? 


COVERING THE FIELD 

FROM H. Raczynski, Quo 
Vadis theatre, Detroit: 
" Your big size News 
is the best thing in the 
film industry. Yet some peo- 
ple say that there's nothing 
new under the ^sun. Wishing 
you success with MOTION 
PICTURE NEWS." 

And L. H. Chandler, New 
Elite theatre, Bethany, Mo.: 

" I have previously been a 
salesman for Pathe out of 
Kansas City, and I know the 
value of the MOTION PIC- 
TURE NEWS to an exhibitor. 
It is THE trade paper of the 
trade papers." 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iii;iiiiiiii!iiiiiiiiiiiii;iiiiiiiii!iiii:u^ 

LAST year we played up the name of a 
certain director. He made several big 
pictures. We played his name up so 
big in connection with them that the pic- 
tures ceased to draw because of their title, 


or cast, but because of him. We could have 
played each individual picture on its own 
merits and its particular cast and had a 
profitable business. But, instead, we pyra- 
mided this man's popularity, picture by pic- 
ture, by sacrificing all else to advertise him. 
We are not alone in this respect, but it was 
done all over the United States. Last year 
the exhibitors of the United States helped 
make this man. His name before was big, 
but not a box office asset. Now it is. 

The result has been that his pictures this 
year are 500 per cent higher, and no better 
than they were last year. The exhibitors 
helped make him and are paying the bills. 
In billing one individual are you creating a 
Erankenstein that will eventually devour 
you? 

There is no doubt that this man should 
get more money for his pictures, just the 
same as any conscientious worker should get 
more for his labor as he improves his skill 
and ability, but is there any excuse for such 
a tremendous hike? 

Very sincerely yours, 

Stanley Chambers. 


400 


Motion Picture News 


cNews of the Week. 


THIS AND THAT 

The recently elected directors of the 
United Picture Theatres of America 
have pledged themselves to sell $600,- 
000 worth of the preferred stock of 
the United Picture Productions Cor- 
poration. This was one of the most 
gratifying results of the meetings re- 
cently held in New York City. 


William Fox, president of Fox Film 
Corporation, is soon to build what 
will, it is claimed, be the largest 
theatre in Brooklyn, representing an 
expenditure of more than $1,000,000. 
This announcement was made Dec. 22 
by Mr. Fox through A. S. Kempner, 
real estate representative of the Fox 
Theatrical Enterprises. 

Mr. Fox has just purchased a plot 
of ground on the East Side of Flat- 
bush avenue between Tilden avenue 
and Beverly Road, at the corner of 
Durjea Place. This is in one of the 
finest residential parts of the Flatbush 
District. On the site he will erect a 
handsome playhouse with a seating 
•capacity of 3,500. 


S. J. Rollo director of sales and ex- 
changes for Exhibitors Mutual Dis- 
tributing Corporation prior to the sale 
of the company's exchanges, has been 
elected a director and secretary of the 
Clark Cornelius Corporation. 


It has been announced in Detroit 
that John H. Kunsky, head of the 
John H. Kunsky Enterprises, Inc., and 
owner of the First National franchise 
in Michigan, has subscribed nearly 
half a million dollars in the newly or- 
ganized .Associated First National 
Theatres, Inc. 



Exhibitors ba. quet at G eybuM, Wyo.. E. P. Briggs, "Flying A" Salesman, standing at right 

Simplex Machine in Big Sale 

Mundusfilm Company of Paris Buys 
Million Dollars Worth of Machines 


Work will be begun this week on 
the new theatre that B. S. Moss is 
building to cover the entire block 
bounded by Webster, Tremont and 
Carter avenues and 174th street. The 
playhouse will have a seating capacity 
of 3,500 and will be the largest in the 
Bronx. The cost is estimated at 
$1,000,000. 

With the announcement that motion 
picture exhibitors will receive a fixed 
sum for the exhibition of each Uni- 
versal industrial and educational pic- 
ture, formerly issued to them free of 
charge, comes word from the Uni- 
versal studios at Fort Lee, New 
Jersey, and Universal City, California, 
that only actors and actresses of the 
first rank known the country over for 
their screen drawing powers will have 
the lead parts in such Universal pic- 
tures. 

Arrangements have been completed 
by A. A. Spitz the Providence, R. I., 
theatre man, and Henry McMahon of 
Arctic, for the erection of a modern 
theatre in the latter place for the 
showing of moving pictures. A Mol- 
Icr organ will be installed. 


IT is reported that a contract has been 
negotiated between Mme. Schuep- 
bach of the Mundusfilm Company and 
E. M. Porter, general manager of the 
Precision Machine Company, involv- 
ing the purchase of a million dollars 
worth of Simplex projectors which are 
made by the Precision Machine Com- 
pany. 

The sole distributors of the Simplex 
Projector in Continental Europe for 
the past several years have been the 
Mundusfilm Company of Paris. J. 
Frank Brockliss, Ltd., have handled 
Simplex in Great Britain; and in the 
Scandinavian countries J. L. Nerlien, 
Akt., have handled this popular pro- 
jector exclusively. 

Immediately following the signing 
of the Armistice, representatives of 
various enterprises in the many Euro- 
pean countries endeavored to obtain 
Simplex franchises for their respective 
countries, but in each instance they 


were asked to await the termination 
of the Mundusfilm Company's con- 
tract. 

Several weeks ago, Mme. Schuep- 
bach arrived in New York and made 
her official headquarters in the God- 
frey Building. It is also stated that 
Madame Scluupbach acquired the con- 
tinental European rights to a large 
number of film productions, including 
the Nazimova Screen Classics, Louis 
Joseph Vance features, Jack London 
pictures and Metro productions. 

Mme. Schuepbach was banqueted by 
leading film executives during her stay 
in New York, and on Thursday night 
before sailing for Europe a dinner was 
given in her honor by Richard Row- 
land of the Metro Company at which 
it is stated many leaders in the film 
industry were present. Mme. Schuep- 
bach sailed for Europe on Saturday 
noon on the French liner " Rocham- 
beau." 


Censor-Board Plan Hits Snag 

It is Likely that Grand Rapids' Or- 
dinance Will be Greatly Modified 


IT is reported that the city commis- 
sion of Grand Rapids, Mich., is con- 
sidering an ordinance drafted by the 
city attorney at the instance of minis- 
ters and others, but the section pro- 
viding for a board of censors will prob- 
ably go by the board before the ordi- 
nance is adopted. 

It is said that the ordinance, censor 
board and all, was apparently headed 
for passage when it struck a snag. This 
snag, it is stated, proved to be the 
statement of the mayor of New York 
City, given when he vetoed a similar 
ordinance for that city; and it was 


suggested by City Attorney Ganson 
Taggart that the commission would 
better go slow, as there was a likeli- 
hood that if the ordinance were passed, 
it would be in conflict with that sec- 
tion of the federal constitution regard- 
ing the freedom of the press, especially 
as the ordinance contained a section to 
restrict the publication of certain pic- 
tures and forms of advertising. 

The statement of the New York ex- 
ecutive was quoted to the city com- 
mission, being in effect that an ordi- 
nance as proposed could not hold good, 
in that it restricted the freedom of the 


Elaborate Steps Taken 
to Reduce Fire Risk 

It is said that the culmination of a 
comprehensive plan on the part of the 
National Association of the Motion 
Picture Industry for lowering fire 
hazards through erection of specially 
built film exchange buildings in impor- 
tant exchange centers throughout the 
country has about been reached. Ac- 
cording to reports during the past 
week, negotiations have been prac- 
tically closed by representatives of the 
National Association for buildings ap- 
proximately- $3,000,000 in value. It 
has been only a few days since the roof 
was placed on the first film structure 
to be finally completed under the pro- 
visions of the Association's plan — the 
$500,000 structure erected in Kansas 
Citv. 


As Louis B. Mayer Sees 
Percentage 

^Continued from page 396) 

that can put over publicity which is beyond 
the power of any local man. If pictures 
were played in the same way it would mean 
that the local publicity in the larger citie; 
would have the stimulus of a new press 
agent coming into town with each attr^ctic:; 
— it would take away from the "staleness" 
observable in the handhng of many picture 
theatres, and it would give the really live 
picture theatre owner — and there are lots of 
them — a chance to co-operate with an equal- 
Iv live man, who is thoroughly familiar with 
his attraction, representing the manufacturer. 

In my present release, " In Old Ken- 
tucky," I am trying out the percentage book- 
ing method for myself. I put so much 
money, time and energy into the making of 
this picture that I could not possibly be 
compensated for it by rentals, however high. 
I want to feel that out of every admission 
ticket for " In Old Kentucky " I am getting 
a part — I want to share with the exhibitor 
in the increased profits which this picture 
will bring. Therefore, I have laid out a 
definite policy — " Percentage only, Indefinite 
Runs." To support this policy I am send- 
ing the highest type advance man to cover 
each large city in exploiting the picture. I 
am sending new blood into each territory — 
men enthused with their product, whose one 
idea is to let the public know what a big pic- 
ture we have. In a few weeks I will be ready 
to tell your readers how much more money 
I received from the picture than would have 
been possible under a straight rental basis ; 
and at the same time I will show how much 
more profit the exhibitor made out of the 
same picture under the percentage plan and 
aided in his e.xploitation, than he would have 
made if " In Old Kentucky " had been 
handled in a routine, straight rental manner. 


press and that a censorship before the 
production of a picture or other the- 
atrical production, previous to its pro- 
duction, as proposed in the ordinance, 
would not hold. 

" There probably will be an ordi- 
nance," Commissioner Daniel Kelly is 
reported to have said, " but I believe 
the police should have the power to 
enforce the ordinance, rather than that 
the matter should be left to a board 
of censors. I am of the opinion that 
there should be a penalty for the ex- 
ploitation of indecency, either on the 
screen or on the stage, and I think a 
good ordinance will be just as much 
of a preventative of immoral exhibi- 
tions as a board of censors." 


January j , i p 3 o 


401 


Tendency to Longer Runs Is Growing 


Exchange Managers of First National Exhibitors' 
Circuit Have Compiled Instructive Data from 
Widely Scattered Points in U. S. and Canada 

ONE HUi\DRED AJSD FIFTY more theatres are playing 
productions for week-slanils this year than in 1918; 
this year five hundred and tliirty more tlieatros are 
changing programs twice a week than the niunher last year 
and nearly seventy per cent of the daily-change theatres have 
adopted the two-day engagement plan within the last twelve 
months, according to a smnmary just completed hy First Na- 
tional Exhihitors' Circuits Exchange managers in all parts of 
the United States and Canada. 

Probably the most significant fact arising from the comple- 
tion of this index to exliibitor tendency is the fact that there 
is a general inclination on the part of showmen for longer 
runs. Those who last year showed feature productions for a 
week are now lengthening the runs into ten days and more; 
exhibitors who last year booked attractions for three and four 
days are extending the runs to w^eek-stand engagements. 


One-Day Stands on Wane 

Perhaps the most startHng and radi- 
ical departure from exhibitor attitude 
of the last year is — the nation-wide 
tendency to eschew the daily change. 
On an average, seventy per cent, of 
the exhibitors handling First National 
attractions, and who advocated single- 
day runs last year, have increased 
their engagements to two days and 
sometimes as much as three daj's. 

The situation is not confined to one 
prosperous locality nor attendant upon 
the work of several industrious ex- 
change managers. It is as plainly evi- 
dent in Toronto, Canada, as in Forne\', 
Texas; as true in California, as in the 
New England states, according to the 
reports. 

A concensus of opinion from ex- 
planations given by the various ex- 
change managers indicates that exhib- 
itors have learned by costly experi- 
ence that a little added exploitation 
will result in bringing crowds for a 
two days' showing, and that the print 
which would in the event of a one-day 
stand spend the following day in trans- 
portation can in many cases be ob- 
tained at a smaller proportionate price 
for the two days. 

An illustration of the remarkable in- 
crease in the length of runs that has 
been brought about during the past 
year is shown by figures compiled by 
Sam Edwards, manager of the First 
National Exhibitors' Exchange in San 
Francisco. Last year there were twen- 
ty-five fewer theatres in Mr. Edwards' 
territory that played attractions for a 
full week than at the present time. 
There were forty more theatres play- 
ing attractions at the two-a-week rate, 
the majority 'playing three and four 
different pictures each week. And sixty 
per cent, of the theatres which last 
year were practising the daily-change 
system have this year dropped the 
system in favor of the longer runs. 

In the territory served by the First 
National Exchange of Milwaukee, H. 
J. Fitzgerald, manager, has authorized 
the statement that in his territory there 
are approximately seven theatres run- 
ning special productions seven days. 


Marshall Neilan 

"that their theatres are not big enough 
whereas a year ago there were but 
two ; there are five theatres running 
special productions five days against a 
maximum limit of three days a year 
ago; there are fifty theatres running 
attractions three days against a two- 
day maximum of a year ago and about 
one hundred th'eatres using attractions 
for two days, whereas the limit last 
year was a one-day engagement. 

Like reports which compare favor- 
ably to the results quoted in the fore- 
going are announced by the various 
First National Exchanges at Boston, 
Mass.: Buffalo, N. Y. ; Chicago; Dal- 
las, Tex. ; Denver ; Detroit ; Indian- 
apolis ; Los Angeles ; Louisville, Ky. ; 
New Orleans ; Omaha, Neb. ; Ottawa, 
Canada; Philadelphia; Pittsburg; 
Richmond, Va. ; St. Louis; Salt Lake 
City ; Toronto, Canada, and Minneap- 
olis. 

Of interest to exhibitors is the con- 
clusion drawn by C. E. Holah, man- 
ager of the First National Exchange 
at Omaha, Neb. According to Mr. 
Holah, the exhibitor in many instances 
does not lengthen his runs merely to 
take a chance on winning a larger 
crowd by exploitation. "Exhibitors 
are finding out," Mr. Holah states, 
(Continued on page 405) 


A MESSAGE TO EXHIBITORS 

THE following telegraphic message to the exhibitors through the 
medium of the trade press of the country, which, besides carrying a 
warning gives a hint of the plans of the newly formed Producers' 
Association, is presented in full as received: 
" We are informed that there are many exhibitors throughout the 
United States who are considering the sale of their theatres on account of 
jeing intimidated with the information that they will not be able to get 
sufficient products in the future in order to make their investment in their 
theatres safe. 

" For your information we wish to say that as soon as our present con- 
tract has expired, which will be this coming summer, our entire combined 
products of personal productions and stars will be available to every exhib- 
itor on an independent basis and on terms that will be fair and equitable 
to both producer and exhibitor alike. 

" Therefore we feel that this information would be an assurance to 
you and all your brother exhibitors that you need not make any hasty move 
that will be detrimental to your future welfare as well as to the entire 
industry. The spirit of independent exhibitors and ourselves is common 
ground and against the domination of all usurping influences. 

" We are sincerely giving you this information straight from the shoul- 
der, so we ask you to weigh the above carefully and take no stock in any 
propaganda to the contrary, and we will appreciate your conveying this 
information to all your brother exhibitors." 

THOS. H. INGE. 
MACK SENNETT. 
MARSHALL NEILAN. 
MAURICE TOURNEUR. 
ALLAN DWAN. 


Full Newspaper Co-operation 

Chicago American Goes to Far Limits 
to Aid Advertisers in " Movie- Week " 


NEWSPAPER co-operation that 
goes the limit in behalf of its the- 
atre advertisers — and then goes just a 
little further is exemplified in the Chi- 
cago-American's Fourth Annual "Go- 
to-Movie-Week Campaign. 

Frederick W. McQuigg, manager of 
the Amusement Department of the 
Chicago Evening American, and whose 
comments and criticisms of pictures 
and picture plajers are written under 
the name of "Bob Reel," has in the 
following article outlined the effort 
expended and the purpose behind his 
paper's campaign. 

A story a day to more than a mil- 
lion and a half readers. That's the 
big punch behind Chicago's Fourth 
Annual Go-To-Movie-Week, Christ- 
mas to New Year. The slogan of the 
campaign is "Just for Fun." 

Film companies and exhibitors alike 
strive for the high point of entertain- 
ment during the holidays. At this time 
the fans are assured even more for 
their money than at any other season. 
The public is so busy with Christmas 
plans that it stands in need of a little 
direction pointing the way to utilize the 
fifth largest industry to advantage. 
This, of course, has to be done in a 
way that is unusual. That is where 
the big newspaper functions. 

The newspaper which shows readers 
how to have fun is remembered in a 
pleasant way. That means boosters 
for the newspaper and larger circula- 
tion. 

The policy behind the Motion Pic- 
ture Department of the Chicago Even- 
ing American, as stated several years 
ago, includes the declaration that Film 
Companies, Exhibitors, the Big News- 
paper and the public form the chain 
which means continued greater success 
of the industry. 

Backed by this belief the Evening 


.'Vmerican suggested a Go-To-Movie- 
Week to its readers. The idea "caught 
on" and has been repeated with in- 
creasing success each holiday season. 

Every day since December 5, the 
Evening American has printed a Go- 
To-Movie-Week story. Slides and 
stickers have ben distributed to the 
leading theatres of the city. Wagon 
posters announce the event. Arrange- 
ments are made with the theatres so 
that every orphan in the city is in- 
vited to be a guest at a motion pic- 
ture show between Christmas and 
New Year. 

It is a well known fact that there 
is a slump in theatre business during 
the days preceding Christmas. The 
Go-To-Movie-Week campaign has a 
tendency to check this. At the same 
time it serves the readers a good turn 
by having them maintain their average 
supply of fun. 

There is built up a high point of in- 
terest in motion pictures which is of 
larger value, than usual for the film 
companies and theatres to announce 
new plans. 

This year every big newspaper is 
facing the problem of white paper. 
After the readers are taken care of 
with space devoted to the news of the 
day, there is a limited amount of space 
for the advertisers. For that reason 
the film companies and theatres have 
not been approched with the fact that 
Go-To-Movie-Week offers an espe- 
cially good buy in the newspaper fos- 
tering the feature. 

Believing, however, that Go-To- 
Movie-Week, Just For Fun, is now 
established as a feature which the 
more than a million and a half read- 
ers of the Evening American enjoy, 
the Motion Picture Department has 
"carried on'' with the campaign for 
the fourth time. 


402 


M o t i o II picture \ e w s 


Rowland Urges Foreign Concessions 


American Producer Must Meet Foreign Distrib- 
utor Half Way While Exchange Rate Is Un- 
equal He Says, or Else He Will Eliminate 
All Chances of Future Business 

THAT American producers must make concessions to 
foreign distributors because of the present disparity 
in money exchange, and that the entry of so-called 
" big business " into the motion picture industry is an inevita- 
ble step which need cause no alarm, especially to the inde- 
pendent exhibitor, is the gist of a statement by Richard A. 
Rowland, president of Metro Pictures Corporation. 

Mr. Rowland is in a position to speak with authority on the 
foreign situation and the opportunities for American picture 
producers that are open in the foreign field. Several weeks 
ago he returned from a survey of two months in Europe, where 
he interviewed prominent English, French and Italian manu- 
facturers and distributors of pictures in great number. 
Splendid Chance — — 


" There is a splendid chance abroad 
for the American producer," says the 
Mfetro president's statement, "provid- 
ing that he adopt the wise pohcy of 
' Hve and let live.' In the first place, 
the foreign manufacturer cannot sup- 
ply the present demand for cinema 
entertainment. European makers of 
pictures are hopelessly behind in their 
output because of the disturbed indus- 
trial conditions following upon the 
termination of the war. 

"The American manufacturer will 
nave to be fair. He will have to give 
the European distributor certain con- 
cessions in order to interest him in 
the American product. Obviously he 
will not handle it if the terms imposed 
by American manufacturers are too 
harsh. That is where the disparity in 
exchange figures. 

" The American producer who in- 
sists on the American dollar valuation 
in his dealings with the foreign dis- 
tributor is going to eliminate himself, 
because the Englishman or the French- 
man or the Italian will ' chuck the 
whole business ' ; he will refuse to pur- 
chase American films, and will do his 
best to eke out the scanty home 
product. This policy, it seems to 
Metro, is short-sighted on the part of 
the American manufacturer. 

" Our producers should strive to 
strike a mean between the extremes of 
loss and exorbitant' profit. They 
should arrive at a figure that would 
take into account the present deflation 
of European currency; a figure mu- 
tually agreed upon." 

As to the inevitable entrance into the 
motion pictiire industry of " big busi- 
ness," variously characterized a"^ 
■' Wall Street " and " large financial 
interests," the Metro president states 
that Metro had foreseen this eventu- 
ally at least two years ago and has 
been shaping its policies to meet the 
conditions that would arise. 

'■ Instead of any feeling of pes- 
simism, however," Mr. Rowland de- 
clares, " Metro is highly optimistic and 
sees nothing to fear, either on the part 
of the independent producer or the in- 
dependent exhibitor. 


D 


DOROTHY DALTON 
WITH F. P.-LASKY 

OROTHY DALTON, for 
a long time one of the 
leading Thomas H. Ince 
stars, has severed her con- 
nections with that producer and 
has signed a long-time contract 
with the Famous Players-Lasky 
Corporation, to be starred ex- 
clusively in Paramount-Artcraft 
pictures. 

This annoimcement was made 
yesterday by Jesse L. Lasky, 
vice-president of Famous Play- 
ers-Lasky Corporation, in charge 
of production. Under Miss 
Dalton's contract with Mr. Ince 
she still had a number of pic- 
tures to make; but the remainder 
of her Ince contract also has 
been taken over by Famous 
Players-Lasky, so that Miss 
Dalton went under Paramount- 
Artcraft management yesterday. 
In fact she began drawing 
salary from Famous Players- 
Lasky as soon as her signature 
was affixed to the contract. 

It also was announced that 
Miss Dalton's first starring 
vehicle for Paramount-Artcraft 
will be Sir James M. Barrie's 
" Half An Hour." 


Lowell Cash Leaves "U" 
for Selznick 

M. Lowell Cash, a genuine Hoosier, 
who invaded the Metropolis from In- 
dianapolis some months past, as a 
member of the Universal publicity 
staff, has resigned his position to ac- 
cept a similar berth with Selznick Pic- 
tures. 

Before coming to New York Mr. 
Cash was photoplay editor of the In- 
dianapolis News. While with Univer- 
sal he handled exploitation, specializ- 
ing in copy for the trade papers. In 
his new position he will work under 
Lee Kugel and assist in launching 
some new exploitation plans which art 
being prepared, designed especially to 
aid newspapers and exhibitors who 
handle pictures distributed through the 
Select, Selznick and Republic ex- 
changes. 



Group of Denver film men at dinner-party given to Harry McDonald, of the Fox 
theatre staff, seated centre of first row 

Irwin Out of Famous-Lasky 

Vice President Resigns for Second 
Time in Year — Has Had Notable Career 


VV/ ALTER W. IRWIX announced 
» ^ this week that he had resigned as 
vice-president of the Famous Players- 
Lasky Corporation. In a statement 
December 23rd to the trade press, Mr. 
Irwin said, "This is the second time I 
have resigned as vice-president of the 
Famous Players-Lasky Corporation. 
The first occasion was last July, but 
by insistence and urging I was per- 
suaded to withdraw it. This time, 
however, my resignation stands." 

When questioned regarding his fu- 
ture activities, he said that he had just 
returned from a three weeks' visit to 
the Coast and expected at an early 
date to make a definite and interesting 
announcement to the trade. 

Mr. Irwin's career in the Motion 
Picture Industry has been most pro- 
gressive and active. It was in May of 
1915 that he stepped out of the active 
practice of the law and incorporated 
the Vitagraph - Lubin - Selig - Essanay 
Inc., to handle the feature product of 
the four manufacturers, of which com- 
pany he was the general manager and 
treasurer. At once he introduced into 
the industry the open booking policy, 
so extensively employed today, under 
which were sold the pictures of each 
producer strictly according to their 
drawing power or box office value. 
However, in September of 1917, when 
the Vitagraph Company purchased the 
interests in the sales organization of 
the Lubin, Selig and Essanay Com- 
panies, Mr. Irwin, with but one brand 
of product to handle, introduced what 
was known as the Rotary Star Sys- 
tem and which was thereafter followed 
by other companies under the designa- 
tion of the star series system. 

Likewise he introduced into the in- 
dustry what was said to have been the 
first profit sharing and bonus systems 
by which the employes shared in a 
definite percentage of the profits, and 
each branch organization also received 


a percentage of the gross proceeds over 
and above a given quota assigned t6 it. 

^Ir. Irwin is credited with founding 
the Motion Picture Board of Trade in 
1915, and the present National Asso- 
ciation of the Motion Picture Industry, 
of which he is and has been the chair- 
man of the executive committee since 
its formation. 


Two Sides 

(Continued from page 397) 

dollar without any thought of tomorrow is 
abandoned for a regular business policy of 
making a sincere and consistent effort to 
give a real service to the customer for money 
received. 

When the conscientious and constructive 
exchange manager rather than the skillful 
thrower of bull will be encouraged and up- 
held by his home office in his effort to es- 
tablish and maintain a sympathetic relation 
with his customers ; when scrupulous care is 
taken to account properly for everj- cent 
received and when, as must inevitably hap- 
pen in every exchange, an error is maSe and 
an overpayment received, the exhibitor is 
given the privilege of his money back if he 
wants it. 

When exchange managers, bookers and 
salesmen will learn a little about their stock 
in trade and intelligently try to select sub- 
jects suited to localities and occasions and 
are permitted to use common sense in es- 
tablishing the rental prices for the var-jus 
communities in their territory. 

Then in my humble opinion, it will not be 
necessary to quarrel about whether the com- 
panies are to be paid on a flat rental system 
or on a percentage basis, because having an 
eye for the future, it will be the effort of 
the exchange man to work with and not 
against his customer and nurse him alone 
until he will be able and willing to pay all 
the traffic will bear for the worthy pictures 
handled by the exchange. 

And until sucli time, there is no method 
on earth which will work automatically to 
cure the abuses which the trade is heir to 
by reason of the practices which have cur.ed 
It from its very inception. 


Maxson F. Judell of Chicago has 
resigned from Lord and Thomas, ad- 
vertising agency, and has joined the 
Home Office force of the Goldwjii 
Pictures Corporation. 


W. W. Von Metre, of Redmond. 
Oregon, has sold the Victory theatre 
in that city to C. H. Kelley. 


January j , i p J o 


405 


Big Body Backs Up Selznick's Plan 


Miami Valley Exhibitors' League Whole Heart- 
edly Casts Lot vvith National Picture Theatres. 
Inc.; Oandall a Vice-President; What 
Is Coming 

EXPRESSIISG their confidence in the precepts hehind the 
National Picture Theatres, Inc., proposition, fathered 
by Louis Selznick, the Miami \ alley Exhil)itors' 
League, known as one of the largest and most influential or- 
ganizations of its kind in the country, has cast its lot with 
National Picture Theatres. 

Important as the support and affiliation of the League is, 
which fact Louis J. Selznick verified, it was learned on good 
authority that within the next few weeks an announcement 
would be made which would, through its importance and 
scope of the line-up in back of National Theatres, prove a sur- 
prise to even the most optimistic supporters of the proposition. 

At the same time Mr. Selznick announced that Harrv M. 
Crandall, tlie big Washington exhibitor, had been named one 
of the vice-presidents of National Picture Theatres. Inc. 


Heavy Guns in Support 

" The Miami Valley organization 
saw the value of our proposition. 
Many others, whom I cannot, at the 
moment name, have seen it.- Why? 
Because it is a proposition that is by, 
for and of the exhibitor. Whoever 
says to himself the exhibitor is blind 
and cannot see what is best for him, 
does not known what he is talking 
about." 

Such was Mr. Selznick's comment 
on the Miami Valley Exhibitors' 
League coming into line. From other 
sources which are " in the know " it 
was learned that within a short time 
a number of names will be announced 
as vice-presidents of National Thea- 
tres and as members of the Exhibitor 
Board, the prominence of which will 
create something of a furore in the 
industry, and that organizations will 
be lined up which will assure National 
Theatres of support throughout the 
country second to none. 

A committee from the Miami Valley 
League composed of John Seifert, 
president ; A. F. Kinsler, secretary, 
and Peter Zender, one of the most 
active members of the League, came 
to New York for the purpose of dis- 
covering flaws, irregularities or im- 
perfections in the proposition as out- 
lined by Selznick. 

They spent four days investigating 
this proposition from all angles, and 
were in close consultation with the 
officials of the New York State Ex- 
hibitors' League at all times. The offi- 
cials of the New York League were a 
unit with the Miami Valley Exhib- 
itors in approving the proposition as 
the one way to protect the independent 
exhibitor. 

Returning to Dayton the commit- 
tee called a special meeting of their 
body, and in their report unanimously 
indorsed and recommended the Na- 
tional Picture Theatres, Inc. 

Mr. John Seifert, president of the 
Miami Valley Exhibitors' League, said 
when interviewed: "I am for the Na- 
tional Picture Theatres, Inc., tooth and 



John Siefert, President of Miami Valley 
Exhibitors' League 


nail. To me it represents the best 
possible means of combatting the oc- 
tupus that is threatening to strangle 
the exhibitor and put out of business 
the thousands of hard-working men 
who have made it possible for the pro- 
ducer to prosper and grow fat. 

" I don't give a whoop what the 
other fellow makes out of the propo- 
sition if it insures me adequate profit 
and continued existence, and this is 
exactly what National Picture Thea- 
tres, Inc., does do. 

" With its Exhibitor Board of 
twenty-six members chosen from the 
field of exhibitors and its freedom 
from the enormous wasteful expenses 
usually associated, with the producing 
game, the exhibitor at last has a chance 
to really decide what kind of a picture 
he will show and when." 


r 




nil jiillllllin'' 


I. 


Removal 


Takes Over Theatre 

Charles Lamb has taken over the 
Royal Theatre, Rockford, Illinois and 
will run it in connection with the 
Palm Theatre. 


Showing the new William Fox building in New York as it appeared Detc i e 
to the new plant will soon be made, it is announced 

Film Board Shows Its Value 

Kansas City Body by Publicity Cam- 
paign Forces Re-opening of Theatres 

public opinion. Waller F. Laiiikin, aiii 
attorney and formerly fuel adminis- 
trator of Kansas City, was employed 
to present the side of the motion pic- 
lure exhibitors. 

Advertisements in each Kansas Citj^ 
daily, headed, "Why Should the Mo- 
tion Picture Theatres Carry the Lar- 
gest Burden?" set forth the advantage- 
of keeping the motion picture theatre^, 
in operation. Among the reasons wh\- 
thc theatres should run, according to 
the advertisement, were the facts that 
a conservation of fuel brought about 
l)y the gathering of thousands of per- 
sons in a few places instead of divid- 
ing them in family groups where indi- 
vidual fires would be burned, would 
naturally be effected and the fact that 
other non-essental commercial indus- 
tries were allowed to operate and that 
the discrimination was unfair. 

The persistent efTorts of the board 
of trade led to the granting of a re- 
opening privilege during Sunday. 

Alfred Black Reiterates 
Purpose of His Assn. 

Alfred S. Black, president of the 
Motion Picture Exhibitors of America, 
Inc., in an advertisement appearing in 
this week's issue of the News, re-states 
the purpose and policies of the Motion 
Picture Exhibitors of America to pro- 
tect the exhibitor and secure for him 
a just revenue for the use of his screer> 
in showing industrial and educational 
pictures. At the same time, Mr. Black 
issues a call for a show of " all the 
cards on the table " by opposition 
forces that have arisen since the asso- 
ciation of which he is president first 
proclaimed its plans to get for the ex- 
hibitor a share in the profits accruing^ 
to production companies from indus- 
trial and educational films. 


ATI.MELV demonstration of the 
value of local Film Boards of 
'J'rade and Motion Picture Exhibitors' 
organizations has just been given in 
Kansas City, where the co-operati\c 
work of the showmen resulted in open- 
ing local amusement houses and the 
revoking of an opinion by the Kansas 
Cily Fuel Administration. 

In the face of the serious coal-short- 
age which was especially pronounced 
in Kansas City, the fuel administra- 
tion ordered the closing of all schools 
and theatres. For several days the 
theatres remained closed, while peti- 
tions of the motion picture exhibitors 
beseeching a rc-opening were refused 
point blank. 

The film men carried their point 
when, under the leadership of L. D. 
Balsly, manager of the First National 
Exhibitors' Circuit Exchange of Kan- 
sas Citi', the Kansas City Film Board 
of Trade, commenced a plan of news- 
paper advertising intended to arouse 


Philadelphia Exchange 
Men Form Body 

Following a conference of the m.-n- 
agers of Philadelphia exchanges on 
December 21, announcement was made 
that the Exchange Managers Associa- 
tion of the Philadelphia Chamber of 
Commerce had been organized. Harry 
M. White, Goldvvyn, was named chair- 
man ; George Denbow of Fox, vice- 
chairman, and John Clark, Paramount, 
secretary and treasurer. 

Plans for this organization had been 
underway since last April but nothing 
definite heretofore accomplished. 

It is understood the first act of the 
Association will be to work in conjunc- 
tion with the National Committee on 
Tensorship toward the modification of 
the Pennsylvania censorship laws. 


404 


Motion Pi c 1 11 r e N e u 


Lie Given to Pickford "Statement 


Adolph Zukor Flatly Denies Words Credited to 
Him by the Exhibitor's Trade Review In- 
sinuating Possibility of Negotiations by 
Famous-Lasky with Miss Pickford 

STATEMENTS put into the mouth of Adolph Zukor in 
the course of what was announced to be an " exclusive 
interview " printed in the Exhibitor's Trade Review in 
its issue of December 27 under a scare head across the page, 
were branded as absolutely false and misleading by Mr. Zukor 
in the course of a telephonic conversation with a Motion Pic- 
ture iSews representative on December 23, 

The statement which aroused the ire of the Famous Play- 
ers-Lasky official, and which had brought forth previously a 
heated protest from United Artists, had to do with Mary Pick- 
ford. The Exhibitor's Trade Review quoted Mr. Zukor as 
follows in summarizing points gathered in the alleged inter- 
view : 

That while he (Mr. Zukor) personally has no plans in 
ivhich Mary Pickford is interested he would not say definitely 
that the officials in the production department have not in 
mind some sort of a plan to star her. 

Made Up From Whole Cloth 


iiiiiiiiiiiiiiiiiiii.iiiiiiii 


In emphatic denial that he had said 
or hinted anything to this effect, Mr. 
Zukor said to the News representa- 
tive : 

"The interview I had with the Ex- 
hibitor's Trade Review was merely a 
telephone conversation such as I am 
holding with you. I never made such a 
statement as that credited to me about 
Mary Pickford. On the contrary I 
particularly tried to stay clear of con- 
^yersation involving her in order that 
nothing I might say could be miscon- 
strued as it has been. All that I did 
say was that I had no plans, nor in fact 
anything whatever to do with Miss 
Pickford." 

Mr. Zukor' s attention was called to 
the statement issuing from the United 
Artists Corporation in which 'Dennis 
F. O'Brien, attorney for Miss Pick- 
ford said : "I can only assume that 
Mr. Zukor has been misquoted." In 
this connection Mr. Zukor said: 

"I would have been more pleased had 
United Artists come directly to me for 
{I denial rather than send out a lengthy 
statement denying the facts in the 
{lUeged interview attributed to me. 
The matter would have been thus more 
fluickly settled." 

In conclusion he stated, "I want to 
emphasize that this statement credited 
as coming from me is false. If things 
I do say are falsely quoted — well, then 
I will start making statements." 

This statement sent from the United 
Artists Corporation to the trade press 
on the appearance of the article in the 
Exhibitors Trade Review follows: 

The Exhibitor's Trade Review, dated 


790 

Should Make 

You Think 


Dennis F. O'Brien, attorney for Miss 
Pickford, when asked for a comment 
on Mr. Zukor's statement, said : "I 
can only assume that Mr. Zukor has 
been misquoted. 

"Miss Pickford has absolutely no 
plans beyond her present arrangement 
for the release of her productions 
through United Artists Corporation. 
Her arrangement with United Artists 
Corporation is for a period of three 
years, and during that period Miss 
Pickford's time and attention will be 
given to the making of productions 
for release solely and exclusively 
through United Artists Corporation, 
for exhibition in motion picture 
theatres. 

"I can say for her, that she is hap- 
pier than she ever has been before, 
so far as her business arrangements 
are concerned, and her whole thought 
is to make the kind of pictures the 
public wants to see her in. She be- 
lieves that she has now completed, as 
her first release for United Artists 
Corporation, the finest picture of her 
career and she is ready to leave the 
judgment of this to her admirers. 

"She is making pictures absolutely 
independently and all pictures that she 
makes during the next three years will 
released through United Artists 


December 27th, carried what purported Corporation. No other producing or 
to be an exclusive interview with distributing organization enters into 
Adolph Zukor of the Famous Players- Miss Pickford's plans in even the re- 
Lasky Company. 

Among other things, Mr. Zukor was 
credited with saying "That while he 
personally has no plans in which Miss 
Pickford is interested, he would not 


motest say. 

Hiram Abrams was likewise asked 
for a comment on Mr. Zukor's state- 
ment and he merely said, "Any attempt 
by Mr. Zukor or anybody else, to give 



A " scene behind the scenes " during the filming of " The Return of Tarzan," a Nuraa 
Pictures Corporation production. Gene PoUar and Estelle Taylor play the principal roles 


illlllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllim 


" Rotary " Portable Pro- 
jector Sent Abroad 

Vice-President E. W. Hammons, of 
the Educational Films Corporation of 
America, has paved the way for the 
international distribution of the " Ro- 
tary " Portable Projector on a large 
scale, since his announcement of the 
control of the world's rights, a few 
weeks ago. 

One of the first machines to leave 
the factory was shipped to the Edu- 
cational Films Company, Ltd., of Lon- 
don, and Mr. Hammons is now in Eng- 
land, building up the sales organiza- 
tion which is to operate the new de- 
partment in the United Kingdom. An- 
other sample machine has been shipped 
to an Educational agency in India, and 
the Kelwin Film Company, of 729 
Seventh Avenue, New York, have been 
made authorized dealers for export 
trade. Other contracts, with Educa- 
tional connections abroad, will become 
operative when the factory can deliver 
machines in larger quantities. 


say definitely that the officials in the an impression that Miss Pickford has 
production department have not in plans beyond United Artists Corpora- 
mind some sort of a plan to star her." tion, is fourteen karat bunk." 


State Rights for "The 
Blindness of Youth " 

It is reported that many inquiries 
from territorial buyers in all parts of 
the country are being received daily by 
Murray W. Garson, general manager 
of the Foundation Film Corporation, 
who soon will place at the disposal of 
state right buyers the first of a series 
of productions, " The Blindness of 
Youth." 

The picture is virtually complete, it 
is stated, and announcement of the ini- 
tial trade showing will be made within 
the next few days. The publicity and 
advertising work, which is being con- 
ducted for the purpose of paving the 
way for both the state right buyers 
and the exhibitor, will be continued 
throughout the time the various inde- 
pendent buyers are carrying on their 
sales campaign, thus aiding in every 
way possible the success of the pro- 
duction, it is stated. 


Chicago F. I. L. M. 
Ass'n Holds Annual 
Session 

The annual meeting of the F. I. L. 
M. Association of Chicago was held at 
the Morrisson Hotel on Friday, 
December 19, and officers elected and 
plans discussed for the ensuing year. 
The new officers are : President, J. L. 
Friedman of Celebrated ; vice-president, 
Fred Aiken of Vitagraph, and secre- 
tary-treasurer, R. C. Seery of the First 
National. 

Board of Directors : Clyde Eckert, 
D. N. Vandarwalker, R. C. Seery, F. J. 
Flaherty and Carl Harthill. 

The following committees have been 
appointed b\' the new president : 

Grievance Committee : Messrs. 
Aiken, Vandarwalker, Greswell, Grau- 
man, Flaherty and Seery (Sec). 

Legislative Committee : Messrs. 
Schindler, Weiss and Creswell. 

Advertising Publicity Committee : 
Messrs. E. A. Eshman, Brockell and 
Herz. 

Business Efficiency Committee: 
Messrs. Eshman, Brockell, Grauman, 
Cropper and Zambrino. 

Committee on Credits : Messrs. 
Beadell, Burhorn, Spanuth and Herz. 


New Head of Lasky 
N. Y. Exchange 

Announcement is made by Al Licht- 
inan. General Manager. Department of 
Distribution, Famous Players-Lasky 
Corporation, of the appointment of 
Harry H. Buxbaum as Manager of the 
N'ew York Exchange, succeeding Ar- 
thur G. Whyte, who has resigned. 

Mr. Buxbaum, who is one of the 
most efficient as well as popular ex- 
change men in the industn,% for the 
past year has been serving Famous 
Players-Laskj' as Special Representa- 
tive, \vith supervision of the Pitts- 
burgh, Cincinnati and Cleveland of- 
fices. 

The appointment was effective Mon- 
day, December ISth. 


January j , i p J 0 


405 


Looping the Loop in the Windy City 


Walter H. Hill, recently exploitation 
manager for Famous Players-Lasky 
Corporation, out of the Chicago office, 
has resigned. Mr. Hill has not an- 
nounced his future plans to date, but 
it is rumored he is about to accept an 
important position. 


Sprague Green, one of the veteran 
salesmen of the Chicago district, has 
returned from Indiana, after a trip 
through that state for Beehive. He 
reports business is fine in the Hoosier 
state and that many exhibitors are 
eagerly awaiting for their "Red Viper " 
dates. 


stage favorite in Chicago. Mr. Gcffen 
expects the run of ' 39 East " featur- 
ing Miss Binney at the Princess to 
continue for months, so that ample 
time will be given to complete the new 
Realart picture which is being filmed 
with Miss Binncy as the star, at the 
Essanay Studios. 

P. K. Anton of New Castle, Indiana, 
will run an " American Week " of 
" Flying A Specials " at the Royal 
theatre, starting Jan. 16th. " Eve in 
Exile," " The Hellion," and " Six Feet 
Four " make up the series. 


Frank Heller, manager of a chain of 
Indiana theatres, announces that he ex- 
pects to open a new picture theatre at 
Kokomo on Christmas day. 


C. R. Lindau, for three years head 
booker, has been promoted to assist- 
ant branch manager of Vitagraph at 
Chicago, succeeding Tom E. Delaney, 
who has been transferred to branch 
manager at Omaha. 


Work is being rushed on the $600,- 
000 Blackstone Theatre at South 
Bend, Indiana, and the structure is now 
completed up to the first story. It will 
be the biggest moving picture house in 
the state when finished. 


J. D. Williams and Harry Schwalbe 
of the First National home office were 
Chicago visitors last week. 


Fred Creswell of Paramount, after 
January 1st, is planning to spend part 
of his time among the country ex- 
hibitors. 

Chicago employes of First National 
are happy over their Christmas pres- 
ents of two weeks" extra salarv. 


J. A. Humphrey, sales manager for 
Vitagraph in Indiana, fell on the ice 
in East Chicago last week and suffered 
a severe injury to his right knee, but 
is now able to hobble about and is back 
on the job. 


Dale Loomis, owner of the Isis and 
Victoria Theatres at Peru, Indiana, 
will erect a new 1500-seat house and 
construction will start about March 1st. 
He recently has purchased the Colonial 
Theatre, formerlj- owned by Carl 
Kruetzer, which gives Mr. Loomis 
control of all Peru moving picture 
houses. 


Joe Brandt was in Chicago for a 
couple of days last week, after a one- 
week trip which took him as far south 
as Dallas. During the week he sold 
state rights on " Confession " to the 
First National, Minneapolis, for Min- 
nesota; North and South Dakota to 
Siebers of St. Louis for eastern Mis- 
souri ; to Richens Flynn of Kansas City 
for their territorj'. Options are also 
closed on Texas, Oklahoma and Kan- 


Lewis S. Geffen, Realart publicity 
representative with Constance Binney, 
is busy promoting the interests of the 
pretty " debutante " movie star and 


The Chicago otfice of Metro reports 
" Stronger Than Death," the new 
Xazimova feature, is being booked 
rapidly and that already such key cities 
as Milwaukee and Indianapolis have 
i)iiokcd this big production for two 
weeks and smaller cities, such as Fort 
Wa>ne and Terre Haute, for a week's 
run, opening about January 18th, on 
which date it will be shown in eighteen 
cities simultaneously. " Stronger Than 
Death " is just completing a five weeks' 
showing in the Chicago loop. 


Joseph Rodderick, Middle West 
sales manager for Universal, has re- 
turned from Kansas City and reports 
" The Right to Happiness " is making 
a record two weeks' run at the Libertj" 
theatre there. He also attended a 
sales convention in Kansas City, at 
which sales plans for 1920 to exploit 
the Universal's " Money-Making 
Twelve " were taken up. Universal 
men at the convention were Harry 
Berman, general sales manager; Bar- 
ney Rosenthal, of St. Louis; J. H. Cal- 
vert (alias Curley), of Omaha; Smil- 
ing Sam Benjamin, of Oklahoma City ; 
M. J. Frisch, of Des Moines ; William 
J. Wilkerson, Kansas City and Julius 
Bernheim. 


Jack Ford, aged twenty-one years, 
the youngest director in the moving 
picture business, went through Chi- 
cago last week on his way to the West 
Coast after a visit to his home in 
Alaine. Before leaving California he 
completed " The Prince of Avenue 
A," featuring Jim Corbett and on his 
return will start work on " Out Done," 
with the same star. 


Beatrice Barrett has resigned from 
the Interstate Review to handle pub- 
licity and advertising for Fitzpatrick 
& McElroy, who own twenty Michigan 
theatres and are exploiting the Ford 
Educational Weekly. 


Milton Schoenberger, who organ- 
ized the Industrial and Educational De- 
partment of Universal at Cleveland, 
has arrived to take the place of Al 
Brandt, whose -resignation from Uni- 
versal was reported two weeks ago, 
and who has left for New York. 


Manager Fred Aiken, of Vitagraph, 
has accomplished the unusual feat of 
booking a feature picture to play two 
pre-release loop houses at the same 
time and the Earl Williams produc- 
tion, " When A Man Loves," will open 
at the Ziegfeld and the State-Congress 
for a week's run on December 28th. 


Eddie Lyons and Lee Moran, the two 
famous comedy stars, who have just 
signed a long-term contract with Uni- 
versal, were in Chicago last week for 
a few days, on their way across the 
continent to the Pacific Coast. They 
were accompanied by Mr. Caulfield, 
owner of two Los Angeles theatres and 
widely known as state right buyer, who 
acted as the personal representative in 
closing the contract with Universal. 


Chicago, who seems to be making 
frequent trips there himself. (The 
town is wide open since the court 
handed down a decision in the favor 
of the wets.) 


One of the big, new Indiana thea- 
tres opening in January is the Grand 
at Lincoln, Illinois, and Manager 
Matthew Reinhardt is at present mak- 
ing bookings for the new house. 


O. F. Spahr, of the Enterprise Opti- 
cal Company, has returned to Chicago 
after a trip covering the Mississippi 
\'^alley cities as far south as New 
Orleans and going as far west as 
Denver. Mr. Spahr says that through- 
out this big territory exhibitors are do- 
ing a wonderful business and are pur- 
chasing the finest of equipment to im- 
prove their projection. 


Carl Harthill, of the Beehive Ex-, 
change, was highly honored last week 
p.nd presented with a number of beau- 
tiful gifts, when he retired as master 
of W'elfare Lodge, F. & A. M. A 
large number of film men were present 
to take part in the presentation cere- 
monies which marked the passing of 
Mr. Harthill, who had made a wonder- 
ful record as cliief of this lodge. 


Mrs. Ella Rogers of Chicago, said to 
be the only living relative of William 
Stowell, the Universal star who was 
killed on December 9 in a Belgian 
Congo railroad accident, is to make a 
claim for the $17,000 estate left by Mr. 
Stowell. 


Among the big improvements being 
made by the Bijou Dream theatre is 
the installation of a Hope Jones organ, 
which, it is said, will cost in the neigh- 
borhood of $35,000. 


George West is on his way back to 
Chicago from California where he has 
liecn establishing coast connections for 
the Cropper Distributing Corporation. 


William C. Cook, city salesman for 
the First National, Chicago office, is 
spending a week in New York, com- 
bining business and pleasure. 


Joseph Erber, owner of theatres in 
East St. Louis and Belleville, Illinois, 
has taken over a theatre in Collins- 
ville, Illinois. 


Mrs. Harvey B. Gould, owner of a 
string of theatres in Southern Illinois, 
was a visitor to the Chicago Stock 
Show last week. One of Mrs. Gould's 
hobbies is prize horses, which she has 
displayed at various shows and exhibi- 
tions throughout the country. 

Longer Runs 

(Continued from page 401) 
to take care of the results of a big 
picture by only playing it two days 
and I find they have turned away peo- 
ple on a two-day booking and have 
enough of a crowd left over to play 
a third day. From many reports I un- 
derstand that often the crowds and 
box office receipts are as large on the 
third day as on the first day, sometimes 
lioth are larger." 

Into Texas the spirit of longer runs for 
attractions has spread, and the First Na- 
tional- officials at Dallas announce that every 
ci'.y ol /S,000 population or over is running 
attractions for a minimum of one week. Un- 
doubtedly, the investigation shows, the 
eiicOuraeement given exhibitors by the ex- 
change to exploit the attractions heavily is 
in a considerable measure responsible for 
this record .■\n instance is cited where 
Forney, a town of 1,500 population, ran 
"Daddy Longlegs" four days in succession 
with the result that the last day's receipts 
were larger than the first. 

The records of the First National Ex- 
change of Indiana contain much encourage- 
ment lor those who are striving for bigger 
pictures, higher admissions and longer runs. 
According to Floyd Brown, manager, the 
special attractions are playing week runs in 
eight towns outside of Indianapolis, whereas 
last year four days was the limit in each of 
these centers. 

Indianapolis records further show that 
there are approximately forty theatres which 
formerly changed three or four times a week 
that are now running attractions three and 
four days. 

" I think the daily change will soon be a 
thing of the past," said Mr. Brown. " Of 
course, there will be a few exceptions. Even 
some of the very smallest towns in the 
State, towns of less than 1,000 population, 
buy occassional pictures for a two days' run. 
More people go to the motion picture 
theatre now than ever before and as the ad- 
mission prices are soaring, the average 
working man's family can't afford to go to 
the theatre every night. Longer runs are 
therefore advisable for this reason. It is 
unquestioned that longer runs increase pa- 
tronage and constantly add new customers. 

Aside from this, the exhibitor is realizing 
that he has been losing some business 
through over-feeding his patrons. And the 
surest way of maintaining continued patron- 
age is to give just enough instead of too 
much, and of the quality that will give them 
a thirst for more instead of disgusting them." 

The value of a more thorough standardi- 
zation of the motion picture is making itself 
clear to exhibitors, according to a number 
of Exchange managers who declare that the 
showman is now thoroughly aware that the 
public respect evidenced toward his theatre 
and the manner in which it is conducted will 
guide in a great measure the ultimate suc- 
cess or failure of the highest intent of the 
industry. 


Exhibitors in Southern Illinois have 
a lot of business to attend to in St. 
Louis, Missouri, lately, according to 
Harrv Weiss, of the First National, 


Ralph W^ Crocker entertained a host 
of friends at the Elks Club in Elgin, 
Illinois, recently. Among Chicago vis- 
itors were Harry Weiss, of the First 
National, and J. W. Calloway, of the 
Greater Stars Company. 


Ass't General Manager 
of Crandall Circuit 

Harry^ M. Crandall, owner of the 
chain of Crandall* theatres in Wash- 
ington, D. C, to which the eighth 
house, the York, was added November 
26th, last week announced the appoint- 
ment of John J. Payette to the posi- 
tion of assistant general manager of 
the entire Crandall circuit. Mr. Pay- 
ette was formerly manager of Cran- 
dall's Metropolitan theatre in Wash- 
ington. 


406 


Motion Picture News 



Something in Service You Will Welcome 


COMING in contact constantly as we do with both exhibitors and newspapers has confirmed a long 
standing suspicion that these two professions are not for the most part co-operating as they should. 
They are working at cross purposes. Neither the theatre manager of the newspaper editor speaking 
in a broad sense is realiizng that in each other they have a medium which will bring about a greater 
degree of prosperity for both theatre and publication. 

The newspaper sometimes views the exhibitor as a purchaser of his wares, entitled to only such space 
as he pays for, such assistance a he purchases and that the motion picture business is not to be considered 
any differently than the dry goods. The exhibitor is looking on the newspaper as an arbitrary institution 
which holds him up for publicity either in the shape of display or text matter. He doesn't appreciate that 
the space in a newspaper is the goods which the paper has for sale. Because he, the exhibitor, can't take 
what he buys of the newspaper away under his arm, he fails to see any thing but 1000 per cent profit for 
the man to whom he pays his money. 

Neither is he looking beyond the immediate profit for himself. 

Believing what has been stated to be true the Exhibitor's Service Bureau is attempting to do some- 
thing which it hopes will remedy the situation to some extent in a series of articles written by the photo- 
play editors of such newspapers which have inaugerated photoplay departments to the mutual benefit of 
both publication and the exhibitors of the cities in which the newspaper is located. 

We have asked the movie editors to tell our readers if it pays to run a motion picture section and 
why and how it pays. We will publish these stories so that the exhibitors who are not getting co-operation 
from his newspaper may take the NEWS up to the sanctum sanctorium of his paper and prove to the short 
visioned gentleman what he is missing is not giving proper attention to the Fifth industry. 

When all this is done we have another idea which we think will be of benefit in this all important 
problem of getting the exhibitor and the newspaper man together. The details will keep. 

Our first article on the above mentioned subject is by Karl Kessler, Features Editor of the Toledo 
Blade. 


The Blade sees a big future for the industry. 
That's why The Blade is behind it with daily sup- 
port. And it's paying — paying big dividends! 

But, let the exhibitor bear this in mind: Don't 
interfere too frequently with those who conduct the 
movie departments. Remember that it is your ad- 
vice and aid that they seek, not grumbling and 
needless disheartening criticisms. The editors are 
human; they are trying to do their best. Help 
lliem. Don't fuss about little things— they are try- 
ing to make a movie department and should be 
more interested in that than in pleasing the 
managers. 


Why the Toledo Blade Conducts 
a Motion Picture Section 

NEWSPAPERS seek to print what will interest 
the majority of their readers. Only when 
they print what their readers want are they suc- 
cessful. When a newspaper puts on a feature, the 
circulation manager is a pretty good judge of the 
pulling power of that feature. So he ordinarily 
is asked for his opinion. 

The Toledo Blade has been conducting a daily 
motion picture department for some time now, 
and all are convinced that it is making circulation. 
We have tried to get away from the old scissors 
method; we are putting into our department 
snappy, up-to-the-minute movie news and photo- 
graphs. We are reaching out and picking up our 
material everywhere. We aren't content to let the 
publicity departments of producers be our only 
source of news ; we are watching the magazines, 
getting news letters, using the telegraph — and writ- 
ing our own stuff. We look on movie news in the 
same way that we look on police or any other kind 
of news. We have torn down the movie page to 
get in a piece of late copy — something that seemed 
too good to hold over till the next day. 

The department is in the hands of two writers, 
one watching the local theatres and news, the other 
handling art and general movie news, features, etc. 

It is estimated 250,000 Toledoans attend the 
movies every week. The Toledo Blade has de- 
cided these fans want movie news and plenty of 
it. We figure that they are "wise ones" and know 
the difference bctweei) warmed over news and the 
stuff right off the fire. So we don't try to fool 
tliem. We give them their movie news while it is 
hot and appetizing.* We satisfy 'em! 

What's the result? The fans swear by The 
Blade. They believe in our movie department. 
Our Monday editions carry complete reviews of 
every first-run picture in the eight first-run down- 
town theatres. Regular reporters cover these 
theatres on Sunday and they don't kiss anybody's 
foot in their criticisms. They tell the truth — if 
a picture is bad, they say so. If it's good they 
praise it. The manasers are with us. It makes 


our department really valuable to them. We keep 
in touch with these managers. We call on them, 
get the news, and we keep their activities before 
their patrons. 

It's all so simple ! Everybody is interested in 
the movies. Kids and grown-ups — EVERYBODY ! 
That's why a newspaper can't afford to pass up the 
movies. And the quicker the newspaper editor 
realizes this, the quicker he is going to start the 
circulation of his paper uphill. 


Newspaper and Exhibitor Co- 
operate to Mutual Profit 

WITH the co-operation of the Jackson News, 
the management of the Washington theatre, 
Jackson, Mich., conducted a business-pulling con- 
test for Madge Kennedy in " Strictly Confidential." 
Under the caption, " How Many Pictures of 
Madge Kennedy Are There Here? It's Strictly 
Confidential, But Count Them and Win a Prize," 
ihere appeared a combination picture of Miss Ken- 
nedj' in something over one hundred different 
poses. The heads of the Goldwyn star were so 
arranged that it was almost impossible to count 
them twice and arrive at the same total. Theatre 
tickets were given as prizes to the winning con- 
testants. 


Local Movies Have 
Thanksgiving 
to Please Eveo bodv 



BLADE. 

^- ^""^^ " Local Movie Mana^rere 
Offer Real Proffrarni 


»1AKV PICK) OKI) ui\s ' i ~~ 



One of the Toledo Blade's ''Movie" pages, a regul 
that the people of Toledo want motion picture news, 
page and according to the Blade's circulation mana 
paper's subscription list. If you zt'ill properly prese 
done in co-operating with the exhibitors to your 


ar feature of eiery issue because the Blade has found 
This section is given all the attention of a news 
ger has been the means of greatly increasing the 
nt the facts in the history of what the Blade has 
editors, they should see the light. Try it. 


January 1^20 


(Exhibitor Service) 407 


The Value of the Special Show for Children 


Sending a Couple of Hundred Children 
Out to Talk "Jinx" is Worth While 


T F you will take a peep at the accompanying cuts 
*■ you will see two illustrations that should teach 
you something about publicity, for they are both 
exploitation stunts. Having dilated on the virtue 
of lobby displays so often, we will pass this sub- 
pect in telling you of the Liberty theatre of Col- 
orado Springs, Col., experience in playing "Jinx" 
and to discuss at some length the advertising value 
there is in a "children's party" such as the Liberty 
staged. 

Getting children together in a theatre to see a 
picture, especially a children's picture is the livelicsi 
kind of exploitation. You can gamble that every 
one of the little shavers who crowded in the lobby 
for the photograph from which our cut was taken, 
went home that night and that their little tongues 
wagged for days about "Jinx," and if that isn't 
the best kind of advertising then we don't know 
anything about exploitation. 

Every child shown in this picture was a sales- 
man for the feature and the best kind of a sales- 
man, since they believed in the goods they were 
extolling. 

It was wise showmanship which led the Liberty 
to stage a special children's performance, and it 
was also sound judgment which led the Liberty's 
enterprising manager to carry out the circus idea 
to the fullest extent in the decoration of his lobby, 
in the center of which stood the box office made 
to represent a qircus wagon. Striped canvas on 
the walls and ceiling suggested a circus tent, and 
the colored pennants strung across the lobby added 
to the festive appearance. 

The management of the Liberty began prepara- 
tions for "Jinx" several weeks in advance of the 
showing, and through an exploitation campaign 
that thoroughly covered the town, succeeded in 
arousing keen interest in the coming of the latest 
Mabel Normand picture. The theatre was not 
large enough to accommodate all of the children 
that wanted to see the "Biggest Show on Earth." 



riicsc "kids" had the time of their lives seeinq "Jinx" at the Liberty theatre, Colorado Springs, Colo., 
and then went home to tell all their bip and little friends and relatives how good it was. Isn't that 

good advertising? 

^ Handsome Profit at the 

Other Fellow's Expense 


JOHN DESTEFANO, manager of the Queen 
theatre, Dallas, Texas, has just made a hand- 
some profit from the advertising paid for by the 
Dallas Hippodrome. \\q analyzed the effect of the 



Lobby display for "Jinx" at the Liberty theatre. Colorado Springs 


heavy exploitation which the Hippodrome had 
done in connection with the star of a picture and 
immediately booked another picture by the same 
star to begin just as the other run ended. 

The Hippodrome used the widespread exploita- 
tion in connection with Mary Pickford in " The 
Hoodlum." Every stunt of which the picture is 
capable was employed by Hal Norfleet, manager of 
the Hippodrome, from a gaily decorated " hood- 
lum " wagon driven about the streets to cutouts of 
" Our Mary " sliding down a coal chute. By the 
time " The Hoodlum " opened there was no one in 
town but what knew that Mary Pickford was going 
to be at the Hippodrome, for the star had been ex- 
ploited as heavily as had the picture. 

When the picture went into its second week, still 
doing a turn-away business, DeStefano noticed that 
practically everyone in town with whom he came in 
contact was talking about Mary Pickford. He got 
his idea then and succeeded in getting " Daddy 
Long Legs " for the last four days of the week 
after "The Hoodlum" closed. It was a repeat 
date for Dallas on " Daddy Long Legs," for the 
Hippodrome had used this production for a two 
weeks' run last April. 

DeStefano relied almost entirely upon the Pick- 
ford vogue which had been established by " The 
Hoodlum." He used but one advertisement in each 
of the five Dallas newspapers to announce the dates 
and let the picture take care of itself. From the 
first performance the house was packed and he ran 
an extra show on Saturday night to accommodate 
those who wanted to see it. 

" The reptitation made by Mary Pickford in 
' The Hoodlum ' with the Dallas motion picture 
fans, without a doubt in the world put over ' Daddy 
Long Legs' on its second trip," said Mr. De 
Stefano. 


408 (Exhibitor Service) 


Motion Picture Sews 



Stage setting for Thangsgimng Week at the Theatre De Luxe. Detroit, ivliich ran 

nov-elty 


be called a real 


The " Teaser " Method Has 
Another Inning 

THAT good exploitation, no matter where it 
originates, is sure to be appreciated by the ex- 
hibitor is evidenced by the number of showmen 
who have adopted the producer's suggestion of 
" subpoenaing " the audience and of adopting 
" teaser " methods for display advertising, in their 
exploitation of " The Right to Lie." 

An instance of the truth of this assertion is to 
be found in scanning the exploitation employed by 
the manager of the Albany theatre, Albany, N. Y., 
for his " The Right to Lie " engagement. 

Teaser advertising he has always found effective, 
so he opened his newspaper campaign a full week 
before he was due to play the feature with a query. 
A double column advertisement, one inch deep, 
bearing only the words, " Did she have the right to 
lie?" was inserted the opening day of the campaisrn, 
in the Times-Union. It appeared on three different 
pajxes. The following day, seven advertisements, 
with the same query, were inserted in the Journal, 
siinther evening paper. The subsequent day the at- 
tack was switched to the morning paper, the 
Kiiickerbocker Press, three advertisements appear- 
ing. 

On the evening of that day, the copy was confined 
tfi die Times-Union, seven ads being inserted. On 
Thursday the query was repeated twice in the Jour- 
nal and four times in the Knickerbocker. 

Convinced he had aroused the readers to a state 
of ■.•nriosity sufficient to serve his purpose, the Al- 
ban\- manager gave away his secret on Friday, and 
for the remainder of the week dwelt on the force 
of the motion picture. Then on Sunday, he pulled 
a half-page advertisement in the Knickerbocker 
Press, and once more the campaign book came to 
his rescue, for he used the idea of subpoenaing his 
audience. 

The results achieved certify to the merit of the 
promotion work of the Albany arrangement. The 
picture went over big, for its box office value was 
enhanced many per cent, by the common sense ad- 
vertising efforts. 


Liberty of Spokane Adopts the 
Prologue Presentation Id.ea 

THE Liberty theatre of Spokane, Wash, is 
another house to join the ranks of those 
which have adopted the prologue and stage set- 
ting as a part of proper presentation of motion 
pictures. Ray Grombacher, secretary and man- 
ager of the Liberty, chose "Broken Blossoms" for 
his initial effort in prologues. 

He secured the services of Marie Scammel 
Smith Lewis, an operatic soprano of considerable 
fame on the West Coast and presented his pro- 
logue with the first curtain. 


Moeller Monopolizes a Whole News- 
paper for His Birthday Showing 

A J. MOELLER, managing director of the 
•Theatre Dc Luxe of Detroit, recently cele- 
brated the house's first anniversary by monopolizing 
ing a couple of pages of the " Thanksgiving Edi- 
tion De Luxe" of the News-Retailer, a weekly 
newspaper of Detroit which makes a specialty 
of catering to the neighborhood sections of the 
city and of staging an elaborate prologue for his 
Thanksgiving week program. 

The newspaper and Mr. Moeller got together on 
the "De Luxe Edition '' and the results for both 
once more prove that exhibitor and newspaper 
are kindred enterprises, each able to lend assistance 
to the other. Mr. ]\IoeIler's prologue brought him 
all kinds of publicity and compliments. 

A big practical " pumpkin " was built on the 
stage with a door opening toward the audience. 
.\ five j'ear old girl made her entrance through 
this door and rendered a pretty butterfly dance 
costumed as a fairj'. 

Mr. Moeller lighted his stage effectively, his 
"little fairy" was clever and all in all it was an 
event that De Luxe fans will not soon forget. 
The Dc Luxe is the first neighborhood house in 
Detroit to adopt a tri-weekly change of bill and 
is first run for its section. Only the best of bills 
are used and the house enjoys a large patronage. 

Reclining on a cot with a stage setting similar 
to that shown in the "Chinks" room in the picture 
Mrs. Lewis sang her number and in the middle 
of the picture and at the right time, the song was 
ag^in used effectivelj-, sung from behind the 
scenes. At the end of the picture, she sang the 
entire verse. The foyer of the theatre, the stage, 
and the street entrance were beautifully deco- 
rated in keeping with the Chinese atmosphere 
of the play, and the 12 ushers were gowned in 
elaborate Chinese costumes. 

Mr. Grombacher recently opened "The Music 
Shop," aesthetic in all its appointments, adjoin- 
ing the Liberty theatre, where the latest song 
hits are handled exclusively. Slides arc used in 
the theatre of the latest hits, and the audience 
joins in singing. The chorus is run twice and 
sometimes three times. 



Novel stage settings and attractive decorations were 

IVash.) engagement of 


the keynote of the Liberty theatre's (Spokane, 
" Broken Blossoms " 


January j, i g 2 o 


(Exhibitor Service) 409 


The Best Exploitation Stunt of the Week 

Frank Lacey Turns His Lobby Into a Garden of Litho- 
graphs and Ciit-Oiits for His " Desert Gold " Showinq: 


' I ' HE Western picture seems to be a favorite 
*• subject for a lobby display, according to thr 
opinion of the exhibitors, especially in the West 
itself. The accompanying cuts illustrate how 
manager Frank Lacey of the Majestic theatre, 
Portland, Ore., decorated his lobby for the show- 
ing of "Desert Gold" and how he costumed his 
house employes and otherwise advertised the Zanc 
Grey attraction. 

On one side of the lobby proper, a huge card- 
board figure of E. K. Lincoln in western attire, was 
placed perhaps a foot in front of a landscape 
desert scene. A spot light put just back of the figure 
gave it sufficient light to be easily distinguishable 
and at the same time to give the effect of distance 
to the desert scene background. A similar means 
was used in a huge scene placed facade over the 
lobby. 

Girl usherettes, who play no small part in 
Lacey's exploitation plans were attired in typical 
Western costumes and looked as if they might have 
stepped out of the picture itself. The three young 
men shown in the lower cut are also house em- 
ployes. They too are attired in tj pical " Bill Hart " 
clothes. 

The Majestic lobby is spacious permitting of ex- 
tensive decoration and Mr. Lacey followed out his 
usual custom in billing " Desert Gold." 

A very ef?cctive cu:-out from a 24 sheet, mounted 
on board, was placed over the side-street entrance. 
This cut-out fully identified the sort of picture 
"Desert Gold" is, a melodramatic romance of the 
plains as they were in the prospecting days. 

Not a small part of the Majestic theatre success 
is due to the clever costumes and lobbies designed 
for it by Manager Frank Lacey. 

"Desert Gold" enjoyed a week's run at the 
Majestic, showing to capacity crowds, and Manager 
Lacey is of the opinion that his attractive lobby 
decorations were a big factor in the interest 
displayed on the part of the public in the feature. 

The ushers wore the same costumes during the 
showing of " The Shepherd of the Hills," which 
also showed at the Majestic some weeks preced- 
ing. The photographs from which the accompany- 
ing cuts were made were taken after a night show 
and arc a splendid example of night photography. 



\n uixusnullx attraciWi 


lobby display in an unusually uttractii 
Portland, Ore. 


lohbv entrance to the Majestic theatre. 


Johnstowrij Pa.y Gives 

''Checkers'' Extensive Billing 


JOHNSTOWN, PA., again is in the limelight of 
exploitation with the Nemo theatre's engage- 
ment on "Checkers." 

Advertising Manager L. W. Barclay is too good 
a showman not to fully appreciate the opportunity 
presented for "cleaning up" and gave the feature 



Manager Frank Lacey of the Majestic theatre, Portland. Ore., gave "Desert Gold" an ,i:i,,i^;ive lobby 

display and costumed his ushers appropriately 


such billing as few photoplays receive in a city the 
size of Johnstown. 

He began well in advance of the opening date, 
l)y putting out 200 window cards with "Wafch for 
Checkers" printed thereon, and started his news- 
paper displays with '.'Watch for Checkers" ads. in 
small sizes. These displays were later increased 
to double tens and in the mean time a large num- 
ber of 24 sheet posters and more cards were 
gotten ifp. 

Barclay was not satisfied with just doing the 
ordinary things to get the picture attention of 
Johnstown fans and built a special lobby, with a 
large banner painted against a checkered back- 
ground across the front. Special one-sheets were 
used in the brass lobby frames, and these were sur- 
rounded by five-foot horse-shoes cut from beaver- 
hoard, silvered and lie-ribboned. On Tuesday 
night, after midnight, the concrete sidewalk was 
•l)locked off and painted in a checkered design. On 
the three days preceding the showing a singer sang 
the song "Checkers." In the house program and in 
newspaper advertising the picture was given the 
personal guarantee of the theatre. 

On the opening night the Kiwanis Club, of which 
Mr. Barclay is a member, was present as a guest 
of the theatre. This event brought the Nemo some 
front page publicity and of course also much word 
of mouth advertising by the members who at- 
tended. 

The financial result of the run of the racing 
drama was the same as that reported in nearly 
every instance as yet recorded in this section, 

capacity business. 


410 (Exhibitor Service) 


Motion Picture News 



1 his is tl:c lobby display zvhicli overcome even the handicap of exhibiting in Kansas City during the 

coal shortage period 

A Real Novelty Which 

Should Bind Universal Favor 


THE most unusual audience that ever witnessed 
a motion picture performance served as the 
basic exploitation ingredient of a promotion cam- 
paign launched in behalf of a special feature 
attraction by R. H. Haines, manager of the First 
National Exhibitors' Circuit Exchange of Cin- 
cinnati. 

As a novelty that may be used by exhibitors 
with every promise of success Mr. Haines' stunt 
is declared to be unsurpassed for creating local 
interest. However, in the previous incident where 
it was used in Cincinnati, its main accomplishment 
was to' show exhibitors throughout Ohio, what a 
little novelty preferment can mean. 

The central idea around which the plan was 
formed was to give a motion picture show for 
those who had never seen a motion picture be- 
fore in their lives. People who would answer 
this specification wece found through newspaper 
stories that offered free passes to anyone who 
would call at the theatre and say they had never 
seen a motion picture entertainment. In the an- 
swers, all of which came by mail, it was discov- 
ered that all were invalids, many of whom would 
never be able to leave wheel chairs. 

Arrangements for this entertainment were com- 
pleted just previous to the release date on Mar\ 
Pickford's "Heart O' The Hills." The novelty 
of the idea was such that the various Cincinnati 
newspapers carried big front page stories abou 
the affair which news agencies broadcasted 
throughout the state. 

The Cincinnati Post, sensing the acute human 
interest in the event, devoted space for a three 
column illustration of the invalid audience and a 
story of interesting dimensions. The item was 
replete with pathetic touches that gracefully 
blended with the trouble into which Mary Pick- 
ford finds herself in " Heart O' The Hills." 

One of the audience was blind. However, he 
experienced as many laugh sensations as any 
other member, for a considerate friend read sub- 
titles, described the settings and related the plot 
of the story. Another person suffering from a 
toothache, disclaimed interest in life temporarily 
but when he saw how the blind youth was enjoy- 
ing the show he became happy also. 

So successful was Mr. Haines' promotion stunt 
that exhibitors throughout Ohio are reported to 


be showing an interest in providing special en- 
tertainments for people who have never seen mo- 
tion pictures before. It is declared to be a method 
second to none for securing wide publicity. 

Lynch Prize Winning Display 
Merits Praise 

M/\NAGER MURRAY of the Strand theatre, 
an S. A. Lynch house in Memphis, Tenn., ar- 
ranged a prize-winning lobby display for the show- 


Bucking the Coal Famine in Kansas 
City 


MOVING picture theatre managers in the west 
had to face a peculiar problem due to their 
enforced closing several hours a day on account 
of the recent coal shortage. George Christian, 
owner of the Gayoso Theatre, in downtown Kansas 
City, realized that if any money was to be made 
during the few hours he was allowed to operate 
each day, the theatre would have to be packed. 

As his patronage is decidedly transient he de- 
cided that he must do something to "pull 'em in," 
so he took unusual pains with his lobby, since the 
picture he had booked, "The Brute Breaker," was 
a good subject for this sort of exploitation. 

With the aid of a sign painter, an ornamental 
banner, two 3-sheet and one 1-sheet posters and 
some photographs carefully arranged, a striking 
lobby display was prepared. The display evidently 
drew the crowds for Mr. Christian reports that 
business was satisfactory all through the engage- 
ment. 


ing of the Rex Beach picture, " The Girl from Out 
side." To encourage ingenuity among the mana- 
gers of the theatres on the Lynch string, monthly 
prizes are given for the most effective lobbies, con- 
sidered from a commercial as well as an artistic 
standpoint. 

Because of its unusual exploitation possibilities, 
Manager Murray selected " The Girl from Out- 
side " as the subject for one of the most elaborate 
displays ever seen at the Strand. As indicated by 
the accompanying cut, he was particularly fortunate 
in reproducing the atmosphere of the picture and 
in giving his lobby an inviting appearance. The 
log cabin effect arranged for the box office, capped 
by snow, was cleverly conceived. To further 
heighten the atmosphere, branches, flecked with 
snow were placed around the lobby walls above 
cut-outs of scenes from the production. Altogether 
the entrance-way to the Strand was well dressed 
without being overcrowded. 

Manager Murray's method of advising the pub- 
lic of the exact time for the beginning of perform- 
ances by placing a schedule in a conspicuous place 
at either side of the lobby, is worthy of imitation 
by other exhibitors, who have not yet realized the 
value of giving this information to their patrons. 


''EX BEACHS 

GIRL FROM OUTSIDE 




Lobby of the Strand theatre, Memphis. Tenn., during the run of " The Girl From Outside.'' The display 
was designed by Manager Murray, and is entirely original 


January j, i p 2 o 


(Exhibitor Service) 411 


Making Your House Program JVork for You 

H. B. Franklin of Shea's Hippodrome Makes 
His Front Page Advertise Coming Attractions 


FO(?Ari EhTIRE WEEIC 



SOLOIST 
CoKCQri; Oickestra o/ J)5 


ONE of the important piirts of the publicity at 
Shea's Hippodrome, Buffalo, is its weekly pio- 
gram. Harold B. Franklin has spent much time 
on this link in his advertising chain in an effort 
to work out something different, unusual and novel. 
However, the most of this time has gone into the 
cover page of the little booklet, with the result 
that Hippodrome programs each week for several 
months have been "fronted" with a series of the 
most attractive pages ever seen on a theatre 
program. 

In discussing this front page proposition. Man- 
aging Director Franklin told the Motion Picture 
News representative that any program cover, no 
matter how attractive in design, is likely to be- 
come monotonous if continued week in and week 
out during the year. Something new catches the 
eye, he argued, and magazines have recognized the 
value of an attractive front page on every edition. 

At Shea's Hippodrome the program covers are 
changed each week and not only are the covers 
attractive, but they sers-e the purpose of adver- 
tising the coming features. They really have the 
same value as the herald, serving the same pur- 
pose, however, with more dignity and naturally 
attract more attention on the part of patrons. 
There is no question but that every one who picks 
up a program at the Hippodrome knows what the 
next attraction will be, for the front page announce- 
ment registers on the mind at once. 

These cover pages are prepared by the Hippo- 
drome art department after consultation with Mr. 
Franklin. The cost, according to the managing 
director is considerably lower than any leaflet or 
herald that could be published. Frequently the 
most effective scene in the play is used as a basis 
for the illustration and like most Hippodrome ad- 



/\T1ITA' 3TE\X//\ftT 

yyz LEI>kOY SCOTTS REST SEl_LEI^ 

jr 

Another example of what Franklin means by say- 
ing "Make your house program work for you" 


vertising has a text that is short and to the point. 
Half tones are generally used which come om 
much clearer. 

While these cover pages are small things, they 
are one of the many little stunts that go into a 
Hippodrome presentation and as a tieup with the 
newspaper campaign ads, lobby displays, trailers, 
etc., form the connecting link in the chain that 
pulls patrons to the box office. 

W ashington Exhibitors Curtail 
Lights During Coal Crisis 

THE alertness of Washington's theatre mana- 
gers and their spirit of quick co-operation with 
the federal and District governments in times of 
emergency was repeatedly demonstrated during the 
war and was again exemplified when the crisis 
seemed to have been reached in the recent coal 
situation. Resolving themselves into one compact 
organization, the managers resident in the Na- 
tional Capital — representing the legitimate, vaude- 
ville and burlesque stages as well as the screen — 
took voluntary action which rendered the issuance 
of even so much as an official suggestion to them 
unnecessary when the conservation of coal was 
paramount. 

At a meeting called by Harry M. Crandall, owner 
of the chain of Crandall theatres in Washington, 
D. C, and held in his office in the Metropolitan 
theatre building on the afternoon of Thursday, De- 
cember 4th, Washington theatre managers on their 
own initiative took definite action with a view to 
meeting the threatened coal shortage and conserv- 
ing the visible supply of bituminous coal available 
for the country's industrial needs. Upon motion 
of Roland Robbins, manager of B. F. Keith's Wash- 
ington theatre, it was unanimously decided to cur- 
tail the use of electric current for theatrical dis- 
play to a point representative of the actual busi- 
ness requirements of the Capital's principal thea- 
tres. 

The plan adopted was put in operation the same 
night upon the further unanimous determination 
of the managers to make their saving effective at 
the earliest possible time. This resulted in the 
immediate disuse of the large display and flash 
signs customarily employed to emblazon the names 
of the downtown theatres or the attractions play- 
ing. The legitimate theatres extinguished all out- 
side illumination at 8 :30 P. M., upon the seating 
of the audience. The moton pcture houses aban- 
doned all electrical display except entrance lights 
necessary to the conduct of the business and public 
-afety. 

The curtailment of power and consequent reduc- 
tion in the consumption of coal was voluntarily 
continued until the ban was lifted by official order 
from Mr. Hines, director of rails, on Friday, De- 
cember 12th. In the meantime orders restricting 
the Washington shops to open hours from 12 M. 
to 6 P. M. only, had been issued, as well as orders 
requiring street cars in the District of Columbia 
to cut off all heat. In none of these orders was 
it deemed necessary to direct the theatre managers 
to take action the necessity of which they had 
anticipated by a full week and promptly taken of 
their own accord. 

The managers whose quick action provided a 
splendid example in co-operation for all of Wash- 
ington's business organizations, were : Harry M. 
Crandall, who acted as chairman ; L. Stoddard Tay- 
lor, Shubert-Belasco theatre; W. H. Fowler, Na- 
tional theatre; Clarence Harris, Poll's theatre; 
Roland Robbins, B. F. Keith's theatre; A. Bry- 


This program cover advertised Nasimova for 
Harold B. Franklin of Shea's Hippodrome, Bitffalo 

lawski, Cosmos theatre; Lawrence Beattus, Loew's 
Palace theatre; Robert E. Long, Moore's Rialto 
theatre ; Harry Jarboe, Gayety theatre ; E. J. Stutz, 
Loew's Columbia theatre. Mr. Crandall's partici- 
pation in the discussion was on behalf of his en- 
tire chain of eight theatres and Mr. Long repre- 
sented all of Tom Moore's three houses in the 
Capital. 

" Music Soothes the Savage 
Beast " 

<<TIMMIE" BOYD, a wide-awake GoldviO'n 
J exhibitor who manages the Gem theatre at 
BIytheville, Ark., has evolved a new version of the 
" town crier." Boyd's town has a population of 
about 3,000, and he depends largely on his rural 
trade to pull him through with a profit. So " Jim- 
mie " purchased a euphonium, mounted it on his 
auto, and instead of parading the city streets to 
announce current attractions, betakes himself to 
the country and serenaded every farmhouse with- 
in a five-mile radius of the town. 

At the conclusion of the concert, Boyd hands 
out a program or dodger announcing the week's 
attractions. 

The farmers now look for Jimmie's concert 
every week, and patronize the Gem in large num- 
bers, the theatre prospering accordingly. 

Boyd overlooks no bets. Besides doubling the 
drawing population by enlarging the boundaries 
of his local concert tour, he also prints his own 
weekly paper and makes it pay for itself by run- 
ning merchants' advertisements in the publication. 


412 (Exhibitor Service) 


Motion Picture News 



Exhibitors in Ohio Hire a Famous 

''Ace'' for Exploitation Purposes 


"T^ HE use of the aeroplane for exploiting con- 
tinues to be a favorite stunt. Following is 
the story of how a famous "ace" is now soaring 
through space in peaceful pursuits instead of chas- 
ing German bombing planes as was his vocation 
some year or so ago. 

Theatre owners in Mansfield, Newark, Lima, 
T)aj^on and other towns commissioned Lieut. Bob 
Bartley, a Canadian Ace, to fly above their towns 
in his Canadian Curtiss plane with the wings car- 
rying banners announcing the exhibition of 
"Checkers." 

Bartley does death-defying tricks with his aero- 
plane, walks along the wings, rides on the tail, and 
is one of two men in the United States who have 
succeeded in leaping from one aeroplane to another 
while in mid-air. In advertising "Checkers," Bart- 
ley drove his machine close to the ground, doing 
nose dives and loops, and when only a few hundred 
feet above the heads of the onlookers he threw 
out thousands of various colored cards with this 
message : 

A Tip From Heaven 
Don't Miss "Checkers" 
Hi Flyer 

These cards made a beautiful sight fluttering to 
earth in a mass of color glittering in the sunlight. 
The message that "Checkers" was in town was 
carried to virtually every resident, as well as to 
the suburbs and the theatre owners were rewarded 
fnr their far-sightedess by packed houses at every 
showing. 

Bartley is a Los Angeles boy, ai\d was in a 
musical show in Minneapolis when Germany started 
the big war. He immediately went to Winnipeg 
and enlisted in the first Canadian contingent that 
went to France. He was assigned to aviation and 
soon proved himself a star flier. During the war 
he brought down a large number of German aero- 
planes, and was himself shot down seven times, 
being severely wounded on each occasion. Once 
he brought down a dirigible at Huy, but he too 
crashed to the ground and suffered fractures of 
both arms and legs and a wound in the abdomen 
that required ninety-eight stitches. 

The aviator wears the decoration of the Gold 


Legion of Belgium, the Croix de Guerre and the 
Mons and Belgian ribbons. 

The fact that Bartley had such a record as an 
"ace" was of course duly exploited in the Ohio 
newspapers and made his engagement in the ex- 
ploitation interests of "Checkers" doubly eflEective. 

The accompanying cut shows Bartley in flying 
costume still as youthful looking as when he left 
the stage to take up the profession of war. 


A Real Idea Admirably Carried 
Out 

A BABY SHOW, held in a motion picture thea- 
tre during weather that would tend to keep 
the hardiest fan indoors proved a big success at the 
Garrick theatre, St. Paul, Minn. The fact that 



Lieut. Bob Bartley a Canadian "Ace" who is 
now flying for Ohio exhibitors to advertise 
pictures 


" Valley of the Giants " Popular 
Feature for Lobby Display 

So far as we have been able to judge by photo- 
graphs and stories secured, "The Valley of the 
Giants" has been a release which has inspired ex- 
hibitors to build more lobby displays than any 
picture now showing, perhaps because of the fact 
that "slab wood" can be used as the decorative 
material and thereby no great expense is involved 
in the undertaking. 

One of the number who have given the Wallace 
Reid feature a lobby display of the "wood pile" 
type is Manager William Koch of the New Aster 
theatre, Minneapolis. Mr. Koch constructed his 
"Valley of the Giants" lobby display during the 
week of visiting American Legionaires to Minne- 
apolis and made a distinct hit with the order by 
his display of flags on Hennepin avenue and about 
the lobby of the theatre, but it was his lobby dis- 
play, especially decorated with artificial tree trunks 
and foliage to create proper atmosphere for his 
film offering which pleased. ,With its combination 
of flags and special constructed lobby frames, pil- 
lars and box ofiice walls the New Aster exterior 
stood out like a full moon on a dark night. It is 
also interesting to add that because of his artistry 
and small increase in newspaper space, Mr. Koch 
was able to establish a new high mark for Reid 
pictures in Minneapolis with "The Valley of the 
Giants." 


it was such a baby show as can only be staged 
by a motion picture house has made the result 
of it extremely interesting to the exhibitors in 
the Northwest and it is expected that there will 
be an epidemic of them in that section. 

The extreme weather which persisted cut down 
the attendance at all places of amusement, and 
Theodore Hays, manager of the Garrick, was 
racking his brain for a sure fire exploitation 
that would make his patrons forget the cold. 
He got the germ of the idea in reading the story 
told by the production of Anita Stewart in 
"Human Desire," which deals with mother love 
and has the universal appeal of little tots, and 
after a discussion of ways and means with his 
publicity expert the plan was formed. 

Mr. Hays knew that the weather which had 
cut the patronage, would also keep mothers from 
bringing their little tots to the theatre so he did 
not plan on having the youngsters interested in 
the flesh, but merely photographs of them to be 
flashed on the screen. The Camera Art Store 
agreed to take photographs and make a slide of 
all entries after Mr. Hayes had pointed out that 
there were very few parents who would not 
order pictures of their babies if the proofs were 
good. Then Mr. Hays went gunning for prizes 
and persuaded the advertising manager of Ban- 
non Brothers' Department store that the value 
of ten really good prizes was cheap for the 
advertising which would result from a display 
of them and the announcement of the store's 
share in the contest at each performance. 

The novelt>' of the stunt appealed to the news- 
paper writers and the show received a great deal 
of free publicit}^ Mr. Hays also used consider- 
able advertising space for the picture and each 
of the ads contained cuts of the internationally 
famous "kewpie dolls." From the first show the 
attendance taxed the capacity of the Garrick and 
before the week ended more than 400 entries 
had been received. 

Mr. Hays evolved a plan whereby the whole 
interest would not be centered about the last night 
of the run at which the prizes would be awarded. 
At each performance he ran the slides of the 
babies entered that day and had the audience 
select five of them by applause. These five were 
entered in the final class. On the last night the 
entries for that day were run for the choosing 
of five and then the pictures of the favorite 
thirty-five were flashed on the screen and the ten 
prize winners selected by the audience. 


January 


19 


(Exhibitor Service) 413 



Vku' of the famous Tivoli theatre, San Francisco, Cal., during the "Anne of Green Cables" engagevtent. 

Miss Minter and her mother Mrs. Shelby on Miss Minter's arrival in the 

Demonstrating the Value of the 

Teaser'' Idea fVhen Properly Lsed 


'T'-IE extent to which a teaser campaign can 
attract the attention of the pubhc if it is 
continued for a long enough time to really arouse 
curiositj' has just been demonstrated by T. L. 
Tally, owner of the Minema and Broadway thea- 
tres, Los Angeles. Mr. Tally's campaign con- 
tinued for ten days and brought turnaway busi- 
ness to his two houses for two consecutive weeks. 

Billboards, most of them for twenty-four sheet 
stands, were utilized for the bigger part of the 
teaser campaign although the newspaper space 
taken was also extensive. On the first day of 
the campaign the billboards were covered com- 
pletely with white paper, and in the upper left 
hand corner were four animal tracks leading to- 
ward the lower right hand corner. The follow- 
ing day four more tracks were added, the next 
day four more and so forth each day lengthen- 
ing the line of tracks running diagonally across 
the white space. Four days before the conclusion 
of the campaign the first printed word appeared 
on the billboards. It was " Back." The next day 
'■ to " was added, then the following day " God's " 
and on the final day when " Country " was added, 
completing the title of the picture, a poster bear- 
ing the words " A First National Attraction, All 
Week at Tally's Kinema " was pasted in the 
lower left hand corner, and a very eflfective bill- 
board display was completed. 

In conjunction with this newspaper space of 
the same general shape as the billboards was taken, 
and the copy was a duplicate of the appearance of 
the billboard on the day it appeared. Simul- 
taneously, with the climax of the teaser campaign 
the theatre and a local sporting goods store both 
opened displays featuring far northern clothing 
and scenes and pictures of Xell Shipman who is 
featured in the production. 

The attraction played to capacity business al 
the Kinema for the opening week and the crowds 
followed it to the Broadway where it was run 
the week following, the only advertising used be- 
ing an announcement of the transfer. It was an 
inevitable result of the interest aroused by the 
teaser campaign, for during the three or four 
days preceding the climax the local posting serv- 
ice and the newspaper offices were flooded with 
inquiries, both by telephone and letter, as to " what 
the tracks were all about." 

"A picture offering the substance for a good 
teaser campaign is as valuable a one as an ex- 


hibitor can book," said Mr. Tally, "but the trou- 
ble is that most teaser campaigns are made too 
brief. Before curiosity is really aroused the dis- 
closure has been made and the results fall far 
short of what this type of campaign can be made. 
I would have my campaign on " Back to God's 
Country' even longer, but I felt that the word 
of mouth advertising it would receive after its 
first showing would bring more business than I 
could care for and the attendance proved this as- 
sumption to be correct." 


Fire Department Aids In Exploit- 
ing " The Still A larm " 

When " The Still Alarm " played Denver the 
fire department was induced to come out and 
demonstrate its fire fighting apparatus during the 
run of the picture at the American theatre. One 
of the big exploitation stunts was a contest of 
ladder climbing in which a number of Denver 
young women displayed remarkable nerve in climb- 
ing the fire ladders and being " rescued " by the 
Denver firemen. Below is a photograph of the 
demonstration. 



, lis 'B^, > r*^ 


Mary herself in the center and a f^arly ivhieh met 
Golden Gate City 


A " Smash" Which " Busted " All 
Precedence 


WHEN you can monopolize the front pages of 
every newspaper in a city the size of Sai'. 
i rancisco, you have the right to " stick out your 
chest and step high." This is what the publicity 
department of the Tivoli theatre, San Francisco, 
is doing these days after putting over the story of 
.Mary Miles Minter's recent visit to both the Tivoli 
and the Golden Gate City. 

Some idea of the publicity both the Tivoli and 
the Realart star received may be gained from the 
following brief description of the pages of the San 
Francisco newspapers. 

The Call of December 2 gave Miss Minter a big 
headline three columns wide, printed her photo- 
graph and a story which killed about a column, 
same being written by a staff woman, Alma Reed. 
This was on the front page. 

The Call and Post, an evening paper, devoted 
better than two columns of the issue of December 1 
to Miss Minter and also carried a two-column cut. 

The Bulletin came across with close to three col- 
umns on the front page with a cut and headlines. 
This was written by a feature reporter, Joseph 
Bartlett. In addition the Bulletin gave Miss Minter 
another story in the same issue. This one was 
written in an humorous vein, being the lament of 
one of the reporters who hadn't been assigned to 
an interview with the " movie queen." 

The Daily News, not to be outdone in doing 
honor to San Francisco's visitor sent one of its 
feature writers, Cynthia Grey, on the assignment 
when Miss Minter was a guest of honor at a lunch- 
eon given by the Ad Club, a prominent San Fran- 
cisco organization. Miss Grey wrote about three- 
quarters of a column of her impressions of Miss 
Minter and was very complimentary. 

The Chronicle wasn't quite so liberal in free ad- 
\ ertising, but it gave the luncheon mentioned quite 
a story and mentioned that Miss Minter and her 
mother were there. 

The Oakland Inquirer, not to be left out, com- 
pletely gave the Tivoli and Miss Minter a nice story 
on its photoplay page with a headline which read 
" Mary Miles Minter Here." 

Likewise the Examiner gave due publicity to the 
visit of Miss Minter, the luncheon mentioned and 
the personal appearance of the star at the Tivoli 
theatre, although page six was used for the story. 

Just what all this publicity would have cost with- 
out the co-operation of the San Francisco news- 
papers is something that can not be estimated. 

Anyway, it was- a "big publicity smash " to use 
the expression of the chap who brought us the 
newspapers to prove what we have just writteix 
concerning the drive. 


414 (Exhibitor Service) 


Motion Picture News 



Played a Kid Game But It Went 

Over for Real Exploitation 


VISITORS to the annual Interstate Fair at 
Sioux City, Iowa, were treated to two rare 
examples of motion picture exploitation by J. C. 



Duncan, manager of the Plaza Theatre. On the 
second m.orning of the fair, which attracts tens of 
thousands of visitors from all over the state, the 
first arrivals noted a huge placard high in the 
clouds. In heav>- letters it announced "Auction of 
Souls All Next Week at the Plaza Theatre." 

The sign created a great deal of puzzled inquiry 
as to what held it up. An aeroplane was the most 
frequent guess, although that theory was discarded 
as soon as the sign was observed long enough to 
note that it was nearly stationary. The secret was 
due to a gigantic kite which Mr. Duncan had flown 
up during the night, to a height which made it 
haielx- discernible even after its approximate loca- 
tion had been determined. 

The second stunt was the dressing of a man in 
full Arab costume, and supplying him with a horse 
with the proper Bedouin regalia. The man rode 
the streets from twelve to two and from five to 
seven every day announcing the running of the 
picture at the Plaza. 

At the theatre Mr. Duncan directed his girl 
ushers to adopt Harem costumes, and a local singer 
1 endered, at each performance, the song "Armenian 
Maid." written especially for the picture by A. E. 
.Sliallcross of Omaha. Special music was provided 
for the orchestra and for the organ with which 
the theatre is equipped. 


Music and the Prologue Add Pres- 
tige to the California Programs 

"X" HE California Theatre of San Francisco was 
■»■ one of the first theatres to adopt a policy of 
presenting prologue and stage settings as a part 
of the regular prograin and has evolved some won- 
derfully artistic and appropriate numbers. 

None, however, in our minds have eclipsed that 
presented by Mr. Roth and his able assistants for 
"Please Get Married." 

The California took the "getting married" idea 
of the film for its prologue theme and had the 
"bride," the wedding bell, cupids and appropriate 
wedding decorations all nicely arranged and ready 
for the inspection of the audience. There is 
always a sort of a spell cast by the word "wedding" 
when women are concerned, and for this reason if 
for no other the prologue for the picture men- 
tioned is considered one of the best the theatre has 
ever used when actual box office value of such 
exploitation is considered. 

Another feature of the California publicity 
methods which has proven very successful is the 
tie-mg in with music houses for window displays. 
The California makes a specialty of its music and 
Its programs always have all the dignity of grand 
opera in this respect. 

These tie-ups are arranged each week with the 
various music dealers and at least ten to twelve 
window displays featuring the orchestra. 



Another of Eugene V. Roth's Calif ornia theatre's 
window tie-ups with loeal music stores which have 
proven themselz'cs to nic the best of publicity 
mediums 


liilllillillilCllil 


Thomas D. Soriero, Strand theatres, Lowell. 
Chas. H. Williams, Strand theatre. Providence, R. I. 
Harold B, Franklin, Shea's Hippodrome, Buffalo. 
Jack Knlin, Loew's Stlllman theatre, Cleveland. 
Georgre J. Scbade, Schade theatre, Sandusky. 
H. C. Horater, Alhambra theatre, Toledo. 
Uark Gates, Dayton theatre, Dayton, O. 
8. Barret McCormick, Circle theatre, Indianapolis. 
Edward L.. Hyman, Strand tlieatre, Brooklyn. 
Theo. L. Hays, New Garrick theatre, St. Paul. 
A. J. Moeller, Theatre de Luxe, Detroit. 
Sid Laurence, Alhambra theatre, Detroit. 
Leo A. Landau, Butterfly theatre, Milwaukee. 
George Fischer, Alhambra theatre, Milwaukee, Wis. 
Jnllos L. Johnson, New Garrick theatre, Minn- 
eapolis. 

Paul Gusdanovic, Strand, Cleveland, O. 

C. Edgar Momand, Garden theatre, Flint, Mich. 

Charles C. Perry, Strand theatre, Minneapolis. 


Advisory Board 

Exhibitors Service Bureau 


W. S. McLaren, Majestic and Colonial theatres, 

Jackson, Mich. 
Willard C. Patterson, Criterion theatre, Atlanta. 
Chas. G. Branham, S. A. Lynch Ent., Birmingham. 

B. B. WUby, Strand theatre, Montgomery, Ala. 

E. V. Richards, Jr., Gen. Mgr., Saenger Amuse- 
ment Co., New Orleans. 

F. L. Newman, Newman, Royal and Regent 
theatres, Kansas City, Mo. 

C. A. Lick, New theatre. Fort Smith, Ark. 
Herbert J. Tbacher, Strand theatre, Salina, Kan. 
Arthur G. Stolte, Des Moines theatre, Des 

Moines, Iowa. 


H. M. Thomas, Strand theatre, Omaha. 
A. H. Hilton, Paramount theatre, Lewiston, Idaho. 
George E. Carpenter, Paramount-Empress theatre. 
Salt Lake. 

Sam W. B. Cohn, Sunset Theatre, Portland. 

E. J. Myrick, Rialto theatre, Butte. 

.\. S. Kolstad, Liberty theatre. Hood River, Ore. 

P. E. Noble, Liberty theatres, Portland. 

Eugene H. Roth, California theatre, San Francisco. 

J. A. Partington, Imperial theatre, San Francisco. 

Ralph Ruffner, Rialtx> theatre, San Francisco. 

Sidney Grauman, Grauman's theatre, Los Angeles, 
r. H. Chamberlln. Opera House. Madera. Cal. 

R. E. Pritchard, Director of Publicity and Advertis- 
ing, Allen Theatrical Enteri>rises, Toronto, Can. 

Louis K. Sidney, Kings, Pershings theatre, St. Louis, 
Mo. 

Phil. Gersdorf, Manager, Arcade theatre, Jacjcson- 
ville, Florida. 


January i g 2 o 


'(•Exhibitor' Service) 415 


Exploitation Men's Minute Book 


Buffalo Exploitation Idea Attracts 
Attention 

THE Strand theatre, Buffalo, introduced Elaine 
Hammersicin in " The Country Cousin,"' 
through a series of unusual exploitation 
stunts, which forcibly drew attention to the 
showing and greatly aided in boosting the box 
otfice receipts. First on the list of stunts was the 
arrangement made with the Truth Publishing 
company whereby the weekly magazine issued b\- 
this firm carried a striking photograph of Miss 
Hammerstein on its cover page the week the pic- 
uire was shown at the Strand. Included in this 
;.lunt was the distribution of 200 half sheet cards 
virith the picture of the star and the caption 
•TRUTH— Get Your Copy Now— Special Art 
Cover — Elaine Hammerstein — Strand theatre, De- 



Some good J>ublicit\ for "A Country Cousin." 
which this picture received at the Buffalo Strand 
' theatre 

cemter 14-17 " to all the news stands in the city 
several of which in the downtown section were 
prevailed upon to make special displays. These 
cards were also placed at other advantageous 
points throughout the city. TRUTH also had 
several thousand dodgers printed stating that the 
picture of one of the prettiest screen stars would 
appear on the cover of the current week's issue 
and circulated through the department stores. 

Another excellent stunt was the arrangement 
with the McXutt Riding Academy, whereby a 
beautiful girl drove a " \\'ebster Driver," around 
the city durnig the showing of the picture. The 
girl was dressed as the country cousin and drove 
a horse said to be worth $1,500. The rig used was 
similar to the one used in the screen play. The 
cart was newly painted and presented a splendid 
appearance. A blanket covering the horse an- 
nounced " ' The Country Cousin ' playing Now 
at the Strand theatre." A large card also cov- 
ered the back of the cart with the reader " ' The 
Girl of Your Dreams,' Elaine Hammerstein, in a 
worthwhile picture at the Strand today." This 
outfit was also driven through the residential sec- 
tions of the city and attracted no end of atten- 
tion, principally because at the time the weather 
in Euf¥alo was extremely cold and the spectacle 
of a young lady driving a horse and carriage 
about town at such a time never failed to catch 
the eye and cause comment. 

Still another stunt was the flj ing of a large kite 
from which streamed a fifteen foot banner with 
the reader " LOOK UP ' The Country Cousin ' 
at the Strand theatre today." This was used to 


^EXPLOITATION MEN'S 
MINuTE BOOK " 

GIVING Credit Where Credit Is Due. 
The text of the pages under this 
heading is devoted exclusively to 
the achievements of the Exchange 
Exploiting Men. 

It places at the disposal of the exhib- 
itor all the exploitation ideas these experts 
originate, renders their services practically 
universal and gives credit where credit is 
due. 


good advantage until a sliifl in tlic wind threw 
the ad into an undesirable position when it was 
t.iken down and strung up in front of the theatre, 
slanted so as to face Shelton square, the busiest 
s:reet corner in Buffalo. 

A " Country Cousin," sleigh ride party was also 
arranged for the children at the Remington mis- 
sion and this little stunt also brought forth much 
free publicity in the press. The Strand sign man 
iilso made up a special display for the three large 
windows of the local Select exchange, giving a 
good showing on Franklin street, the Men's ho- 
•icl and the Central branch of the Y. M. C. A. 
Then there was special publicity in the news- 
papers, the specially attractive things being cuts 
of Miss Hammerstein on the Women's pages. The 
lobby at the Strand was also strikingly dressed, 
including an immense cut-out from a 24 sheet, 
which was made into a stand. 

Lending valuable assistance in all this excellent 
exploitation was "Andy" Sharick, exploitation 
manager of the local Select exchange and a for- 
mer Buffalo newspaper man. Manager E. O. 
\\'einberg was delighted with the results ob- 
tained. During the showing of the picture ca- 
uacity audiences were the rule. 


Two Good Men Put Over a Good 
Picture 

BOOKING a good picture is only the least of the 
troubles of W. C. Meloy, manager of the Strand 
theatre, Shelbyville, Ind. 

Mr. Meloy has a habit of selecting good pictures 
but during the months of November and December 


bu ii.i-. to be a good electrical engineer as well as a 
good exhibitor. The fuel shortage has resulted in 
the theatres of Shelbyville being deprived of elec- 
trical current. But a little thing like that didn't 
feazc W. C. Meloy and his helpful son, Paul. With- 
in a few hours after the fuel order went into effect, 
Mr. Meloy had secured a farm tractor; a generator; 
had strung temporary wires and was supplying his 
own "juice" for his 800 seat picture house. And 
just to show what kind of a fellow Meloy is, le* 
us tell you that he is sharing his precious electric 
current with his competitor of the .Mhambra thea- 
tre down the street! 

After being sure that his electric plant in the 
alley was going O. K., Mr. Meloy set out to give 
proper exploitation to his big feature, Cecil B. De- 
Mille's "Male and Female." Meloy had rim "The 
Miracle Man" and put it over in the right style. 
He planned to do bigger with " Male and Female." 
He secured a booking date that almost coincided 
with the Indiana premier showing at the Circle, 
Indianapolis. He played up that point big in his 
publicity— the big honor that he was doing Shelby- 
ville by giving such an early showing in that town ; 
while "Male and Female" was still at the Circle, 
Shelbyville folk could see it at the Strand ! 

Mr. Aleloy, with the assistance of Oscar A. Doob 
of the Famous Players-Lasky explouation forces, 
got the News of Shelbyville to get up a page of 
"Male and Female" mercantile advertising— half 
the page devoted to apparel for the male and the 
other half for women's wear advertising. This 
made a smashing page of publicity. 

In the Republican, Mr. Meloy started an essay 
contest on the question : " Should a wealthy girl 
ever marry her father's butler or chauffeur?" 
This being a theme in " Male and Female " the 
contest proved good publicity. Many interesting 
essays were submitted in competition for the ticket- 
prizes offered. 

Another newspaper stunt Mr. Meloy put on was a 
search for every Shelbyville person who had never 
seen a photoplay. Cecil B. DeMille, through Mr 
Meloy, offered to give a party to all who would 
send in their names, and the reason why they had 
never seen a photoplay. Only a few "confessed 
to not having seen a picture— but the stunt made 
good advertising and drew much attention to 
" Male and Female." 



416 (Exhibitor Service) 


Motion Picture News 


What the Exchange Experts Are Doing 


Atlanta Has a Taste of Real 
Exploitation 


AXEW record for motion picture publicity in 
Atlanta, Georgia, and incidentally one which 
the largest city may view with envy has recently 
engaged the energies of the Selznick exploitation 
experts and \\ . C. Patterson, manager of the 
Criterian theatre of Atlanta. 

The feature which the combined forces of pro- 
ducer and theatre made the objective of their 
attack was "A Regular Girl"' starring Elsie Janis. 
Xot a stone was left unturned, so to speak, in 
the campaign. 

Atlanta newspapers, famous around the South- 
ern circuit as nuts too hard to crack with or- 
diiiarj publicity hammers, yielded column after 
column to a new contest on " How can a 
girl earn $10,000 in thirt>' days if thrown on 
her own resources." This feature was placed 
with the " Daily Georgian and Sunday American " 
and netted the paper excellent publicity through 
the highly entertaining stories submitted by some 
two hundred contestants. The suggestions ranged 
all the way from the invention of " ripless silk 
hosierj- " to posing as a missing FVench countess 
and collecting a large dowry from a marriageable 
milHonaire. 

With the newspaper advertising all planned and 
under way, the publicity '' sharps " turned their 
attention to other methods of getting the theatre- 
goers' attention. 

A base hospital for wounded soldiers is located 
at Fort McPherson not so far from Atlanta. Sol- 
diers, sick or well, like entertainment and espe- 
cially so when the show would give them another 
view of their overseas friend, Elsie Janis." 

A special performance was given at the open- 
ing for wounded soldiers from the Base Hospital. 
The Commanding Officer gave leave to three hun- 
dred veterans from the several fighting divisions 
who now are recovering from their wounds, and 
transported them to the theatre in a fleet of 
thirty motor trucks and ambulances. 

Ladies of the Federated Woman's Clubs and a 
delegation of uniformed workers from the Overseas 
Club passed out cigarettes and candy. The party was 
a huge success, the soldiers cheering " A Regular 
Girl " and especially the celluloid appearance of the 



Here is a picture of the ivoimdcd " doughboys " who attended the special performance of "A Regu- 
lar Girl " at the Criterian theatre, Atlanta 


star whom man\- of them had seen during her ap- 
pearance in the engagements she played in the 
" army theatres " of France. 

.\ unique teaser campaign was conducted 
through a mailing list of 2,000 names by means of 
postcards, each bearing a different hand-drawn ad. 
These ads were reproduced each day in news- 
papers for six days linking up the mailing list 
with the daily press matter. It so happened that 
Ringling Brothers' circus played Atlanta on one 
of the days of the " A Regular Girl "' engagement 
at the Criterian and it was then that one of the big 
ideas was put into deeds. 

When the daily circus parade started for its trip 
abou' the main streets, men carrying big '" A Regu- 
lar Girl" banners "'horned in" and obtained all 
the benefits of the biggest event of a circus day. 
Of course the entire populace of Atlanta was lined 
up along the streets to view the circus paraue ana 
of course every person saw the " A Regular Girl " 
banners. A link up was effected with music stores 
on the music " A Regular Girl." A calliope in 
the parade also played this popular number. Be- 
sides this unusual publicity, the ordinary use of 



li.hographs and billboards was not overlooked. 
The Criterian has space for every size papei 


;L8IE 



These ladies handed out candy and cigarettes to the 
soldier boys who visited the Criterian special 
shozv 

up to 24 sheets and all frames were utilized with 
either photographs or some other form of adver- 
tising display. No lobby display was used but a 
large banner specially printed was hung over the 
lobby entrance and other novelties originated. 

The campaign expenses were financed by the 
producers and theatre and the result justified the 
theory that intensive and extensive exploitation 
pays. 


Wounded soldiers attended a special show of " A Regular Girl," given by the Criterian theatre of 

Atlanta 


Pulpit Accords " The Miracle 
Man " Unusual Favors 

IX Hamilton, Ohio, the Rev. Dr. Charles Matthew- 
Browne recently authorized publication of a 
statement in which he explained that he would 
gladly show "The Miracle Man " in his church Sun- 
day in place of the regular service. In Louis- 
ville, Ky., the Rev. Dr. Lowell, a leading clergy- 
man, sent an unsolicited testimonial claiming " The 
Miracle Man " as the best sermon preached in 
his city that Sunday. The Rev. Dr. David Mc- 
Kinncy, chairman of the Law Enforcement Com- 
mittee of the Cincinnati Federation of Churches, 
also issued a public statement on the picture. 


January j , i q 2 o 


(Exhibitor Service) 417 


Live Trade News of Value to Every Exhibitor 


Exploitation to and in the Skies 

«T"HE RIGHT TO HAPPINESS" was ex- 

A ploitcd '■ to the skies " before and during 
the run of the feature at Charlotte, N. C. 

Exchange Manager E. F. Dardine of Universal 
and the Strand theatre of Charlotte made good 
use of a chance visit of two privately owned aero- 
planes which " blew " into the city about the time 
the " Right to Happiness " campaign was begun. 
At the same time formed by combining two inter- 
nationally known circuses, arrived. The result 
was everjbody for miles around came to town 
for circus day, and thousands were jammed along 
the streets as the parade passed. 

Overhead an airplane buzzed and circled 
around. Then from out the sky came thousands 
of heralds on " The Right to Happiness," to sev- 
eral hundred of which were attached compli- 
mentary admissions to the Strand. A scramble 
followed as each box of heralds came glittering 
downward — and ample precaution had been taken 
to insure no one would be ignorant of what was 
happening. Each person who jumped for a her- 
ald was intent upon securing one of those " mes- 
sages from Dorothy Phillips, brilliant emotional 
star of ' The Heart of Humanity,' regarding her 
newest and greatest 'Universal-Jewel photodrama, 
' The Right to Happiness.' " 

Immediately after arrangements had been com- 
pleted for the airplane demonstration liberal ad- 
vertising space was taken in both morning and 
afternoon newspapers, telling the readers to 
■' Watch the Sky." Also, liberal free space was 
allowed by the papers. This advertising was con- 
sidered as having a double value — that of direct- 
ing attention to an exploitation stunt and that of 
straight display advertising for the production. 
About 75 per cent of the complimentary tickets 
were brought to the box office. 

The accompanying photograph shows Mr. Dar- 
dine (at the left) and the pilot of the airplane 
standing by the machine, which was loaded with 
the heralds and ready for the flight. Pinned on 
the radiator is one of the heralds, unfolded. 


Giving the Original Poster Expert 
Attention 


JUDGMENT in the preparation of lobby displays, 
rather than a blind following of a program of 
basing the main poster on the big feature shown in- 
side is a policy which Harold B. Franklin, managing 
director of Shea's Hippodrome, Buffalo, is follow 
ing with marked success. He insists upon simplicity 
in the composition of the posters he uses and 
as a result has upset many traditions in the science 
of lobby displays, but as a result has attained a 
reputation in this respect for the Hippodrome. 

Recently Mr. Franklin was dissatisfied with the 
first result of his artist's attempt to prepare the 
lobby display on a program running Charlie Chaplin 
in " A Day's Pleasure," and William Farnum in 
" The Last of the Duanes." The attempt to feature 
the longer picture without overlooking the Chaplin 
comedy, resulted in a poster that was too crowded 
to suit Mr. Franklin's taste. 

He designed one himself, devoted almost entirely 
to the two-reel corned}*. His product contained the 
well known face of Chaplin with a large announce- 
ment of the Farnum feature. 

" Such a poster is far preferable to one which 
would have given equal space to both productions," 
said Mr. Franklin. " Chaplin's face is enough to at- 
tract attention anywhere, and the fact that it is a 
new comedy of his, will make people read the en- 
tire poster even if they had to use microscopes. The 
business I did during the week is sufficient proof to 
me that I am right." 



Advertising " The Right to Happiness " at the Strand theatre. Charlotte, N. C. 

heralds from the sky 


This plane distributed 


The Evolution of a Chance Remark 

Into a New Exploitation Idea 


fJOW the three great factors in modern picture 
presentation, manager, exchange man and 
newspaper may co-operate to mutual advantage is 
demonstrated in a recital of the sort of team work 
which has recently been the means of obtaining for 
the Lisbon theatres of Cincinnati the attention of 
the entire city- 

The advertising stunt of which we speak has the 
merit of being adaptable to any theatre or com- 



A lobby panel which advertised both feature and 
comedy effectively, designed by H. B. Franklin, 
manager of Shea's Hippodrome 


munity with a guarantee of front-page newspaper 
publicity for exhibitors who use it. It was based 
upon an idea for a method that would discover the 
names and addresses of every person in Cincinnati 
who had never seen a motion picture. The atten- 
tion it attracted from the general public can be 
judged from the fact that seven people who had 
never been to a motion picture exhibition were re- 
ported at the box offices of the theatres. 

The " stunt " was the outgrowth of a casual dis- 
cussion of the general appeal of the screen to the 
masses. It was suggested that while there might be 
some people who had never seen a motion picture 
there was no way of discovering them. It was this 
remark that gave the idea to the motion picture edi- 
tor of an afternoon paper and the Lisbon publicity 
man. 

The " stunt " was started with a story in the 
photoplay column of the afternoon paper by a men- 
lion of the discussion and an invitation to readers 
to send in the names and addresses of any persons 
who had never attended a motion picture theatre. 
A few days later the Lisbon theatres inserted ad- 
vertisements asking for the same information to be 
left at the box offices. Nearly three hundred names 
and addresses were turned in, but a little investiga- 
tion cut the list down to seven — two men and five 
women. 

The two men declared themselves to be absolutely 
indifferent to motion pictures. One of the women 
declared that as soon as she could find time she 
was going to a show, but at the present she was 
working hard all day, every day, and that nothing 
could appeal to her like her bed when evening 
came. Circumstances had prohibited the other four 
women from appeasing a desire to see an exhibi- 
tion. All four are inmates of an old people's home. 
Their combined ages total 310 years, and all are in 
feeble health. 


418 


Motion picture News 


Mi 


Mun Uhea^res \ 


Strand Theatre — 

Overture — " Around the Christmas 
Tree." 

Presented with an elaborate stage 
setting showing a winter scene in 
semi-dusk with snow falUng effect. 
Special hghtings varying in colors 
adds to the beauty of the setting. 
Current Events — Strand Topical Re- 
view. 

Winter Sports, Hinsdale, 111., 
Pathe ; Harvard Hockey Club 
Practises, Kinograms ; The Simple 
Art of Winning, Pathe, novagraph 
strip; Topics of the Day, Pathe; 


NOW PLAYING 

AT THE 
REX THEATRE 


LOVE 

OF FIHE 
CLOTHES 
FORCES 

LOVE 
DILEMMA 



II 

ii 


"THE 
LOVES 
OF 

LETTY' 



II 


Christie C6medy 

and ini 
Mutt and Jeff , Too! "''^ 


Cartoon — " Jerry on the Job " — Bray- 
Goldwyn. 

Special — " A Wedding in Gooseland '' 
— A Yuletide novelty written by 
Mollie Teschner and staged by A. 
Newberger and acted by a cast of 
about twenty youngsters who are 
perfectly adapted for existing in 
the " Never Never Land." The 
fairy story number is in two scenes 
and tells the story of "Lucy 
Brown " and her experiences in 
" Gooseland." 

Organ Solo — " Offertoire on Noels." 

Next Week — " The Greatest Question " 
—Griffith. 

Rialto Theatre — 

Overture — " The Merry Wives of 
Windsor." 

Current Events— Rialto Magazine. 

Some Speed' Demons on Fastest 
Board Track, Gaumont; Winter 
Sp6rts, Hinsdale, Mich, Int.; Auto 
Drivers Beware, Bakersfield, Cal., 
International ; Motor Cycle Races, 
Tottenham, Eng., International ; 
Jack Dempsey Makes Up, Los 
Angeles, Cal., International; Rail- 
way Perils, Pekin, China, Inter- 
national ; Floods Devastate the 
South, Montgomery, Ala., Kino- 
grams; U. S. Navy Second to 
None, In.ternational. 

Instrumental — " Bolero." 

Cello solo by Paolo Gruppe. 

Feature — " The Miracle of Love " — 
Lucy Cotton and Wyndham Stand- 
ing. 

Comedy — "A Roman Scandal " — 
Christie. 

Organ Solo — " Hallelujah Chorus." 
Next Week — 

Academy of Music — 

Overture — Selections from " The Girl 
of My Dreams." 

Current Events — Fox News. 

Cartoon — " Cuttin Out His Nonsense " 
—Mutt and Jeff. 

Features — " The Fued " — Tom Mix. 
" The Band Box " — Doris Kenyon. 

Comedies — " Tough Luck " — Pathe. 
" Switches and Sweeties " — Vita- 
graph. 

Next Week — " Eyes of Youth " and 
" A Man's Love." 


This is the first exhibitor display we have 
seen on " The Loves of Letty." It is the 
work of the Rex theatre of Seattle 

On the Maine Coast, Pathe; We 
Saved This One for a Chilly Day, 
Kinograms ; Prince of Wales Wel- 
comed Home, Kinograms ; Cali- 
fornia Fetes R. R. Opening, Kino- 
grams; U. S. Navy Has Baby 
Fleet, Kinograms; Floods Devas- 
tate Southern States, Kinograms. 

Vocal— Bass solo appropriate to the 
Christmas week spirit. Rendered 
by Malcolm McEachern. 

Feature — " In Old Kentucky " — Anita 
Stewart. 

Vocal — " Love's Endearing Young 
Charms." Soprano solo by Eldora 
Stanford. 


MOW- 
TUES- 
WED- 


DAYS 
ONLY 



BEHINDthe DOOR^ 

A PAEAMOUNT ABTCEAPT SITPEE PEODUCnOH 

"That Man Belongs to Me!" 


I flub 1 


THE voice wu their captain-s — st ran^e— Wmble and i 
fflob of muldened seamen remembered. 
, "Hia wl/el" they whispered '■Atlaatheha»touiidthe»«Bdthat . 
ud. bushed u if in awe. ihey sule away 

Then CapUin Otlo Krug, once called "ctiwajd." even ■■trutor " hi 
his hoar— 

••Behind the Door** 

VENGEANCE- Deep as the ocean thai bore hun w hj« foe 
LOVX— Crentle a£ his he«n before it bjoke fierce u the ctomu he battle 
ADVENTUBE — Lunng fcin into a hundred penis ot wu- od the sea 
PUESDIT— Of Ihecad whohad stolen and diflhomired im wife 
MYSTERY— There behind the dooi -with two soiUa' 
strong meD trembUng 
Socb u only psjn of the great pietuni&uoD oi O^nveraeui Blome' 


gripping I 


red of a he 


3 (ight agauut fate 



Grauman's theatre, Los Angeles, gave 
"A Ladies' Tailor" the best end of 
the billing for its second week show- 
ing on "Male and Female" in this 
double cohtmn four inch space used 
in a mid-week issue of the Los Angeles 
papers 


a» Mack Sennett Comedy j 

XiP IN ALr S PLACE" 

and T3ureTON HOLMES TRAVELOCU E/ 

The Forsyth promises melodrama in 
its advertising of the latest Thos H. 
hue picture, " Behind the Door " m 
this three colujnn by twelve display, 
as zvell it may, according to all zve hai'c 
heard of the picture which has not as 
yet played New York 

Capitol Theatre — 

Concert ■ — " Forza del Destino "— 
Finale to "Slavonic Rhapsodie" — 
Plaved by Pryor's Band. 

Special — " Romeo's Dad " — Third of 
the Stage Women's War Relief 
Series released by Universal. 

\'ocal — "A Romany Yuletide." — Intro- 
ducing the Russian Cathedral 
Quartette and Capitol Ensemble. 

Scenic — " Flaming Ice " — Robertson- 
Cole. 

Special — A Christmas Fantasy. 

A Yuletide dancing number with a 
r"usical setting from the " Peer 
G\nt suite" with Lucille Chalfant 
and Grace Nugent as principals 
and dances by Pearl Regay and a 
corps de ballet arranged by Ivan 
Tarrasoflf of the Ballet Russe. 
Special stage settings and eflfects 
conceived by John Wenger. 

Current Events — Capitol News. 

Dog hospital and kennels in Xew 
York City, Int.; famous artist 
paints gateway' of New York, 
Kinograms ; members of the 
cabinet resigned or about to re- 
sign, Franklin P. Lane, W. J. 
Bryan, L. M.' Garrison, Wm Mc- 
.\doo, Redfield and Secretary 
Lansing, Int. ; devastating floods, 
Kinograms ; super-dreadnaughts ; 
broadside from the \\'yoming. Int. ; 
Ditmar's, winter at the Bronx 
Zoo, showing bear, reindeer, etc., 
Educational ; Laplanders, the 
gypsies of the Arctic, Colored ; 
As in Roman Davs, showing races; 


Mexican scenes, Kinograms; King 
Winter strikes Xew York City; 
British Columbia, over the top on 
skiis; buffalo near Denver, also 
deer, Int. ; Harvard boys hockey 
game at Cambridge; girl swim- 
mers at San Francisco, Cal., Kino- 
grams; cavalry maneuvering at 
El Paso ; hurdling astride horses, 
Int.; vocational training; models 
of U. S. battleships at headquarters 
in Washington,' D. C, Kinograms. 

\^ocal— "Ring Out Wild Bells" (a). 
"Danny Dever " (b). 
Solos by David Bisham, the emi- 
nent American baritone. 

Feature — " Twelve Ten " — Marie 
Doro. 

Vocal — Lucille Chalfont in appropri- 
ate Christmas songs. 

Special — Capitol Colorland Revue. 

Comedy—" Weak Hearts and Wild 
Lions " — Lfniversal. 

Rivoli Theatre — 

Overture — Raymond. 

Current Events — Riyoli Pictorial — ■ 
Cavalry Patrols Mexican border, 
El Paso ; International World's 
First Live Fox Show, Boston, 
Gaumont ; Our Animal Friends, 
International ; Buffalo Seek Food, 
Denver, International ; L^. S. Sub 



The Alhambra is located at India- 
napolis, Ind.. and does some advertising 
which rivals the famous S. Barrett's. 
This display on "Hawthorne of the 
{'. 5". A." •cC'o.f three colmns by nine 
inches 

Chasers Keep Fit, International; 
On the Maine Coast, Pathe ; The 
Famous Chimes of California, 
Campanile, Cal, International ; 
Winter Sports at Hinsdale. 111., 
Pathe; Mutt and Jeff cartoon, 
'• Nooze Weekly," Fox; China's 
Imposing Xew Army in Review, 
International; U. S. Xa^'y Has 
Baby Fleet, Konograms. 
Special— English Christmas Carols. 
Christmfis week specialty arranged 
h>- Edward Falck and written by 
R. A. Barnet. Special setting and 
artistically lighted number sung 
by a company of children. 


January j, i g 2 o 


(Exhibitor Service) 419 


Complete Programs Shown Here at a Glance 


Comedy — " The Roaming Bathtub " — 
Fox-Sunshine. 

Organ Solo — " Gesu Bambino." 

Brooklyn-Strand Theatre — 

Overture — " Christmas Morning." 

Given with a special setting show- 
ing a winter e.xterior with snow 
effects. 

Current Events — Strand Topical Re- 
view compiled from Kinograms, 
Pathe Review and International 
weeklies. 

In>trumental— " The Lost Chord." 
Cornet solo by A. Keretsky of the 
Strand orchestra. A special drop 
representing a church exterior 
with lighted windows is used for 
the number. 

Feature — " Jubilo " — Will Rogers. 

V'ocal — " Hail to the New Born King." 
"The Little Red Drum" 
Rendered by the Criterian Quar- 
tette, which filled a week's en- 
gagement at the Rialto, Xcw 
York, last week. 

Comed> — " A Daj''s Pleasure "—Char- 
lie Chaplin — First Nat. 

Organ solo — " March Militaire." 

Xext week—" In Old Kentucky." 

Note— On Friday morning the Brook- 
lyn Eagle was host to 2500 chil- 
dren at a special show. The fea- 
ture picture was Mary Pickford 
in '■ The Poor Little Rich Girl," 
with Chaplin in " A Day's Pleas- 
ure " added. The Christmas spe- 
cialty, " Wedding in Gooseland," 
on the bill at the Strand, New 
York, this week, was also on the 
program for this performance. 


L LOEWS ' 
yCEUM 
/ t^eSN "-'SIXTH 5 T. 
CONTirsJUOUS NOON to 1 1 PM 


CHIIITIIlt WECI tniiMTrai Illiailll tohoiiiow 


JESSE L. 

LASKY 
PRESENTS 


ROBERT 


THE 
POPULAR 
STAR 


WARWICK 

In (he Polse-QoicKenin^ Photoplay 

"An Adventure 
in Hearts" 

(FIRST TIME HERE) 
Adaptf'd From "Captain Dieppe," the Celebrated 
Novel by Anthony Hope. \ Romance 
of a SoMler of Fortune 

Three Pawns of Fate! 

VII Were TUsIng Thtlr Own Little Games: 
I ovp, S^eandftl, Intrigue and a Woman's Wiles. 
Hoiindc^d bT .Secret Agents.' Captain Dieppe Heard 
something Move Behind His Door. He Pulled the 
IJar — Hl^ BInod Eonped In His Veins. 

"WHAT DID HE SEE?'* 

BIG VAUDEVILLE SHOW 

AFTERNOONS. 15c. 20c. 25c EVENINGS, 15e. 20c. 30e. 3Sc 


A sample of Pittsburgh picture adver- 
tising, largely type display. Notice 
that Locw's Lyceum of featuring the 
photoplay number "An Adventure in 
Hearts " above the vaudeville bill 

LOS ANGELES 

Tally's Kinema Theatre — 

Overture — Selections from Carmen. 

Vocal — Twenty-five minute program 
by Jean Wormser, Alpine Yodler. 

Comedy — A Tvvylight Baby — Lehrman. 

Kotc — Harr>- McCoy of the Lehrman 
studio is appearing nightly in a 
musical burlesque number. 



>r\c ot tKe Greatest Pictures o( t 

VICTORY 


• it IS or\c ot tKe Greatest Pictures o( tKe Year 
i>(aunce 
Tourneurs 

\ OliOOUCTlON 


JO se. 


AMD 

tea n« i^nMC5 


NOT A MCTURl ABOITT WAR - BUT A tt'ONDCRFVL 
JPtCTACULAR ROMANCt THAT WIU. CHARM DILICHT 


JOE MARTIN 

O. fOUR-FOOTED CHAPUM 
"A J».|l. Ro...c. 


EMANUEL LIST S.l;« 

TWO ORCHBSTRAS 
HIPP JA22 BAND SVMPHOVV 
ORCHtSTRA 



Harold B. Franklin's Christmas week ad for " Victory." This is in the 
usual Shea's Hippodrome (Buffalo), style, hand draivn and small in size, 
being five coliumns by three inches 

Xext Week— "Red Hot Dollars"— Ray. 
California Theatre — 

Current Events — California Weekly, 
International, Visit to Toyland ; 
Savannah, On Tour with Persh- 
ing; Pathe Review, Stopping a 
Punch ; Ihternalional, Iniperator 
sails; International, Modern Italy; 
Fox News, Algiers Arabs hold an- 
nual Sheep and Cattle show ; Pathe 
Review, African Air Hounds, Col- 
ored; Fox, Bears infest Organ; 
Big guns at San Pedro; Pathe, 
Uncle Sam's Air Service, Cali- 
fornia Harbor; Fox, San Fran- 
cisco Cameramen take scenes dur- 
ing Loop the Loop and Nose 
Dives. 

Overture — Selections from "William 
Tell." 

Feature — " Blind Husbands " — Eric 
Stroheim. 

Preceding the screening of the- 
feature a special prologue is given. 
Atmospheric settings in three sec- 
tions are shown, depicting moun- 
tain peaks, a mountain resort and 
a valley in the Swiss Alps. All 


Feature — "Mind the Paint Girl" — 

Anita Stewart. 
Tally's Broadway Theatre — 

Comedy — "A Day's Pleasure" (Second 
week) — Chaplin F. Nat. 

Scertic — "Outing Chester." 

Feature — "The Double Up." 
(Two reel Western). 

Musical — Lerdo's Royal Mexican Or- 
chestra in a thirty minute concert. 
T. L. Tally is offering a hundred 
dollars in prizes for the best com- 
parati\e criticisms of Chaplin and 
Lehrman comedies which are used 
at his theatres. 

Grauman's Theatre — 

Overture — "Kamennoi Ostrow." 

Scenic — Paramount — Post Number. 

Musical — C. Charp Minor at the organ 
rendering "Love Me." 

Special — A quartette garbed in Catho- 
lic vestments sing "All Ye Faith- 
ful" in front of a black velvet 
drop. At the end of the number 
the curtains are parted showing 
the Child Christ. 

Current Events — Pathe, Boston Bar- 
bers race ; New York, Imperator 
departs on maiden voyage ; Gau- 
mont, Detroit Dog Show ; Inter- 
national, Scenes of Lady Astor's 
triumph ; Gaumont, Marie Prevost 
and Sennett Studio, Aqua Plane 
at Balboa Beach ; Pathe, Cutting 
Christmas trees at Manistique, 
Michigan; Gaumont, Ajo Arizona 
has automobile converted into Saw 
Mill; Pathe, Uncle Sam Air Ser- 
vice ; International, Sandy Hook, 
Testing Big Coast Defensive 
Guns ; Ford, A Story of Zinc, 
Mined and Moulded, Topics of the 
Day. 

Scenic — Plantation Studio — Paramount 
Magazine. 

.S;)ecial — A holiday novelty number in 
three scenes is being given this 
week. The number opens with 
two ragged tots standing in front 
of a toy shop. They then fall 
asleep in a doorway. The scene 
dissolves into an interior where 
the tots see a toy-maker operate 
his automatons. Next, children 
dressed as dolls give six different 
dances with the scene ending with 
one of the "dolls" dressed to rep- 
resent Sousa leading the orchestra. 
The scenes then cuts back to the 
exterior where the children have 
failed asleep in front of the toy 
shop. A policeman appears on the 
stage and notices the children, giv- 
ing them toys he was taking home. 
The number is wonderfully artis- 
tic and every one of the six dances 
is being riotously applauded. 
Feature — "A Girl Named Mary" — 
Marguerite Clark. 


o»!0 r* 



ing terminates with lecture sen- 
tences to the ambitious and ne- 
glectful husband under the title of 
"Can't You See?" 

Special — "The Illiterate Digest" — Will 
Rogers Sayings. 

Cartoon — Jerry on the Job — Bray- 
Goldwyn. High ir Clover — Bray- 
Goldvvyn. 

Next Week- "Jubilo." 

Grauman's Rialto — 

Fourth week of "Male and Fe- 
male," and original program com- 
plete. 

Miller's Theatre — 

Current Events — Miller's Theatre 
weekly compiled from Pathe, Fox 
News. 

Comedy — "Go West Young Woman" — 
Christie. 


STANDARD 

I EXTRAORDINARr SHOWtNC 

SUNDAY MOM0Af*T0ESD*Y ?V»eOhl*OAT 



Edith Roberts Frank Mayo 

and AN ALL-STAR CAST 


A Picture without an equal. A utory as 
, sweet a£ it is uDTUual. 

Tl.i.r... Fnd.r MADLAINE TRAVERSE In 
•nd silorday "LOSi MonCy" 


The Ohio of Indianapolis had a cork- 
ing good idea for a display in " The 
Gay Old Dog" but the artist sort of 
fell down on the drawings and then 
the engraving plant didn't help matters 
so this cut won't be of much use to you 
except as an " idea." This was a 
quarter page 

these are lighted to conform to the 
music of the overture. Miniature 
views of the Swiss Alps are pro- 
jected following the overture con- 
cluding -with a reading of the text 
of Ella Wheeler Wilcox's writings 
by Ruth Helen Davis. The read- 


Tlic Standard theatre of Cleveland, 0., 
made it known that the picture " Lasca" 
in adapted from tlie famous poem that hat 
been a plionopraph favorite so many years. 
This display was six inches double column 

Feature — "The Illustrious Prince" — 
Hayakawa. 

Clune's Broadway Theatre — 

Scenic — "In Siam" — Burton Holmes — • 
Paramount. 

Comedy — "Good Night Judge" — Chris- 
tic. 

Feature — " More Deadly Than the 

Male" — Ethel Clayton. 
Superha Theatre — 

Current Events — International Week- 

ly. 

Comedy — "A Lucky Dog's Day" — Uni- 
versal. 

V'ocal — Tenor solos by Jimmie Ham- 
mock, late of Dockstader's Min- 
strels. 

Feature — "A Gun Fightin' Gentleman" 
— Harry Carey. 

SAN FRANCISCO 

California Theatre — 

Overture — " Kammcnoi Ostrow." 
Current Events — Pathe News No. 100. 
Scenic — •" The Crumbling Chains of 

California Missions." 
Comedy^Bray Cartoon — Goldwyn. 
Organ — Handel's " Largo." 
Educational — "Topics of the Day" — 

Pathe. 

Feature — " Hawthorne of the U. 

S. A." 
Next week — " Victory." 


420 (Exhibitor Service) 


Motion Picture News 


Display Advertising By the Experts 


Special — The Tivoli quartette is ren- 
dering appropriate Christmas 
songs before a special Yuletide 
stage setting and introduced by 
a prologue arranged by Manager 
Costello. 

Feature — " Heart o' the Hills " — Mary 
Pickford. 

Next week—" The Virtuous Vamp." 



NEW SHOW TODAY 

FOR THREE DAVS ONLY 



OUTING 
CHESTER 
SCENIC ^ 


_onstancff 

TM NNEY 

^ot^ ^^^^^^'t African BmuO' 

ERSmULE 

iSUSAN' 



This display on " Erstwhile Susan " 
framed by the Liberty of Portland 
loses much of its beauty in reduction 
to our columns but still retains enough 
of its quality handiwork to recommend 
it as a display which strikes us as the 
best yet seen on this picture. In size 
this was three columns by ten inches 

SEATTLE 

Clemmer Theatre — 

Overture — " Two Birds." 

Feature — "Through the Wrong Door" 
— Madge Kennedy. 

Comedy — " Captain Kid's Kids " — 
Lloyd-Pathe. 

Current Events — Gaumont Weekly — 
Topics of the Day. 

Coliseum Theatre — 

Current Events — International News. 

Scenic — " A Night in June " — Post- 
Nature. 

Manager Frank Steflfy is receiving 
much praise for his staging of this 
scenic. With the entire house in 
darkness, the picture is screened 
on the folds of a velvet curiam. 
Spot lights and colored floods are 
then used to tint the image with 
wonderful artistic effects. The 
projection is accompanied by 
Henry A. Keats on the Coliseum 
Wurlitzer. 

Overture — " Barriacoli " — Rossini 
— " Neapolitan Nights." 
On the first composition the house 
is flooded in scarlet and blue is 
used for the second number. 

Feature — " It Pays to Advertise " — 
Bryant Washburn. 

BUFFALO 

Shea's Hippodrome — 
Overture — " Babes in Toyland " — Her- 
bert. 

Special — Stage setting consisting of 
mammoth Christmas tree, strik- 
ingly decorated and lighted and 
life size figure of old Santa Claus 
emptying his bag before the tree. 

Vocal — Aria from " II Pagliacca " — 


Solo by Emanuel List of the 
Rialto theatre, New York. 
Feature — " Victory " — Maurice Tour- 
neur's production with all-star 
cast. 

Comedy — " A Jungle Romance," with 
Joe Martin, billed as the " four- 
footed Chaplin." Accompanied by 
Hippodrome Jazz Band. 

Current Events — Hippodrome Review, 
composed of Universal and Fox 
News. 

Scenic — Pathe hand-colored subject. 
Next week — " Mind the Paint Girl " — 

Anita Stewart. 
Strand — 

Overture — " Crown Diamonds " — 
Auber. 

Current Events — Latest Pathe News. 
Vocal — " The Hoodlum " — Sung by 

Leo Considine. 
Feature — " The Hoodlum " — Mary 

Pickford. 

This production was shown all week, 

departing from the usual policy 

of two features a week. 
Comedy — " Watch Your Stepmother " 

— Bobby Vernon and Vera Sted- 

man — Christie. 
Special — " The Stars as They Are." 
Next week — Eric von Stroheim in 

" Blind Husbands," and Charlie 

Chaplin in " A Day's Pleasure." 

" Blind Husbands " will also be 

shown all week. 


Chef d'Orchestre. Mr. Paul Stern- 
berg. 

"More Deadly Than The Male." — 
Ethel Clayton. 

Intermission — Popular orchestrations. 

Central Park — 

Overture— Lustspiel. 

Current Events — Loose Brothers, two 
of Chicago's foremost entertain- 
ers. 

Feature — "Scarlet Days." — D. W. Grif- 
fith— Por— 

Harold Lloyd Comedy,"From Hand to 
Mouth." 

Coming Next— Mary Miles Minter in 
"Anne of Green Gables." 


CHICAGO 


Woodlawn Theatre — 

Organ offertory. 

Burton Holmes Travelogue. 

Harold Lloyd comedy, "From Hand to 

Mouth." 
Woodlawn News and Views. 
"Creme de la Creme," a Musical table 

d'hote, served by the "Woodlawn" 


«3- & ^ <3- \^ er 



PHILADELPHIA 


Stanley Theatre — 

Overture — "Babes in Toyland" — Vic- 
tor Herbert. 

Vocal Selections— "Holy Night"— Ad- 
ams; "Just a Wearyin' For You." 

Feature — "Mind the Paint Girl" — 
Anita Stewart. 

Comedy — "A Day's Pleasure" — Charlie 
ChapUn. 

Current Events — Special compilation 
from Pathe News, No. 103; Fox 
News, No. 21 ; Current Events, 
Gaumont Graphic, Literary- Digest. 

Scenic — "Monte Carlo" — Prizma. 

Arcadia Theatre — 

Feature — "A Virtuous Vamp" — Con- 
stance Talmadge. 

Comedy — "A Day's Pleasure" — Chap- 
lin. 

Current Events — Pathe News, No. 103. 

Kinograms, No. 93. 
Scenic — Burton Holmes' Travelogue, 

No. 199. 

V ictoria Theatre — 

Overture — "Calvary." 

Feature — "A Misfit Earl" — Louis Ben- 
nison — Goldwyn. 

Comedy— "A Day's Pleasure" — Chap- 
lin. 

Current Events — Pathe News, No. 103. 
Educational — "Slipping and Sliding in 
Switzerland", Educational films. 



rbREnCHIN' BlU. S«ys - - 

1^ *Mjt'J ei <ldd-burDr<l pxn roil of et 
A ovsn what ajit got no iri^nds. 

An' wwU notice th^t* his 
kind, too - 


\p/CTU/?£D Qxacny as mparEO w sToi?y 


" The Shepherd of the Hills" is getting 
good billing whereever shown. This 
one by the Ideal of Columbia, S. C, 
is characteristic in size, three cohimns 
by twelve and in style, featuring the 
title and fame of the novel from which 
the picture was adapted 


The Sun of Omaha featured the star 
and title of the picture in its billing of 
" The Illustrious Prince " with little 
selling talk or other type matter to kill 
the headlines and the likeness of 
" Hayakawa," in this four column by 
eleven display. It is distinctive, how- 
ever, and perhaps sufficient to attract 

this starts followers 
Randolph — 
Organ Selections. 
Feature No. 1 — "Everywoman." 
Feature No. 2 — Charlie Chaplin in "A 

Day's Pleasure." 
Coming Next — Douglas Fairbanks 

"When the Clouds Roll By." 

MINNEAPOLIS 

New Garrick Theatre — 

Current Events — Pathe News. 

Educational— Tapping the Radio Plan- 
tation — Paramount Magazine. 

Vocal — "Unknown Shores Beyond (a) 
Selections from Robinhood (b) 
Solos by Charles S. Laird, basso. 

Scenic — A Night In June — Post — 
Paramount. 

Instrumental — Julius K. Johnson at the 
organ with scenic prelude. 

Comedy — A Flirt There Was — Christie 

Feature — Counterfeit — Elsie Ferguson. 

sr. PAUL ~ 

New Garrick Theatre — 

Current Events — New Garrick Digest. 

Scenic — Sunshine and Shadows — Post- 
Paramount. 

Special — Christmas Fantasy. 

A Christmas specialty staged by L. 
V. Calvert, showing a mythical 
workshop with Santa Claus on 
Christmas eve. Helen Mastenelli 
is the danseuse. 

Feature — The Beauty Market — Kath- 
erine McDonald. 



Did You Ever Think Of 
Fashionable Society Liki Thial— 


-TO WOMEN'. futrioniiiU lociMT b • 

fcMlon in ivbieh success means 
XDMsr^e*. her hean'E D«sire. 


. — TO M£N'. faahianaMc'sodetr Is ■ rei&xa- 

^n. where men bhnf wealth, for the great 
Exchange, woman's beauT>'' 

But why blame the womait for using ber nattrai 
weapons— Beauty-aad Chain — to wngt froB 

the world t-hat which sh.e most Icnfs for 


KATHERINE DONALD 
m BEAUTY MARKET 


Arthur Stolte's display for the Des 
Moines theatre's engagement on " The 
Beauty Market" loses much in repro- 
duction. You may, however, get the 
billing idea that most first run ex- 
hibitors are adopting for exploiting 
this feature 


January j , i g 2 o 


(Exhibitor Service) 421 


Bills Throughout Country 


Palace Theatre — 

Overture — Special organ selections. 
Feature — "Heart of the Hills"— Mary 
Pickford. 

Comedy — "A Day's Pleasure" — Chap- 
lin. 

Current Events— Pathe News, No. 103. 

Regent Theatre — 
Feature — "A Girl Named Mary" — Mar- 
guerite Clark. 
Comedy— "Why Wild Men Go Wild. ' 
Educational — Ford Weekly. 

Fairmoiint Theatre — 

Overture — II Trovatore. 

Current Events— Fox Weekly, Pathe 

Review, Outing Chester and 

Topics of the Day. 
Comedy — "Bumping into Broadway" — 

Harold Lloyd. 
Fcattire- "The Tong Man"— Sessue 

Haj^awa. 


— ^ <«> ~Jilltam Fox <•> 

IDAsmnQTon 


HOONTOIlP. M. lOOay WEEK I3c-Z5c 
Am Stwl M 7JD ami 9ilS 


The Daredevii of the H^orld 

TOM MIX 


a el aAd A^vMIMr*. D«rin( m4 Suip 


llough > 
Riding r-A 
Romance 



KANSAS CITY 


Newman Theatre — 

Overture — "Stradella." 
Current Events — Newman News and 
Views. 

Vocal Selection — Willard Andelin, 

basso profundo. 
Comedy — "Moving Day." 
Feature — "Behind the Door" — Thos H. 

Ince. 

Royal Theatre — 
Current Events — Pathe Review. 
Educational — Topics of the Day. 
Feature — "A Girl Named Mary." 

Liberty Theatre — 
Same as last week. 
Doric Theatre — 

Current Events — International; News 

Reel, No. 50. 
Comedy — "Apartment 23." 
Feature — "The Illustrious Prince." 
Next Week — "Checkers" . 



Tlic Isis of Indianapolis succeeded in 
getting the atmosphere of " It Pays to 
Advertise " into its display space. 
Although small in sice, tzvo colnnnts by 
fife inches, this display stuck out on 
the page 


PITTSBURGH 

Olympic Theatre — 

'.\ Regular Girl". — Elsie Janis. Mr. 
and Mrs. Carter De Haven in 
"Moving Day." Prizma Trav- 
elogue " Alaskan Revelations." 

Grand — 

•Hawthorne of the U. S. A."— Wallace 
Rcid. Mack Sennett Farce "The 
Lady's Tailor." Pathe Review. 
Grand News Weekly. Topics of 
the Day. 

Blackstone — 

"A Girl Named Mary." — Marguerite 
Clark. Snub Pollard Comedy. 
Pathe News. Burton Holmes 
Travelogue. 


MUPPOLITAN'STRAND 


BALTIMORE 


New Theatre — 

Current Events — Pathe No. 103. 

Vocal — Caesar Nesi, " Pagliacci " aiu 
"On the Road to Mandalay." 

Feature — "Flame Of The Desert," 
Farrar and Tellegen. 

Parkway Theatre — 

Current Events — Pathe No. 103 and 
Topics of the Day. 

Comedy — The Ladies' Tailor. 

Feature — "A Girl Named Mary," Mar- 
guerite Clark. 

Wizard Theatre — 

Current Events — Fox Weekly. 

Educational — Paramount Magazine. 

Scenic — Bray Pictograph. 

Feature — "Soldiers of Fortune" enters 
upon its second big week. 


~ MOBTM ilVE- 4T CH/iRLES ST. 




FOR THIS lvt£K 


Marguerite 
CLARK 


"A GIRL 
NAMED 
MARY" 

/arom.ou/)» A/lctiift Picture 


A Romance of Youth 
and • Mother's Love 

'« tllhaAg t«I oar tlltjf ^1 I Osk 


■ *„ Ih, JalnUal Urn, 





The first display for " A Girl Named 
Mary " to be recorded in these pages 
is by the Parkivay of Baltimore. The 
cut of Miss Clark is not good, being 
smudgy, showing the star in an un- 
favorable pose but it serves to give our 
readers the proper line of dopa to pur- 
sue in billing this latest Marguerite 
Clark feature. In size this was three 
tens 


The Metropolitan-Strand \ised this dis- 
play in a quarter page size for " The 
Gay Lord Quex." It is one of the few 
displays we have seen on this week's 
bills at first run theatres zvhich doesn't 
say something about Christmas. How- 
ever that may not be an advertising 
sin although it is customary 

Columhia — 

"Lasca" — Frank Mayo. New Century 
Comedy "Jail Breakers." Gazette 
Times News Weekly. 

Loew's Lyceum — 

"An Adventure in Hearts." — Robert 
Warwick. Vaudeville. 

East End Cameraphone — 

"Loves of Letty." — Pauline Frederick. 
Harold Lloyd Comedy. 

Savoy — 

"Wings of the Morning." — William 
Farnum. 

Regent — 

D. W. Griffith's "Broken Blossoms." 
Ford Sterling in "A Ladies' 
Tailor." Tele Weekly. Regent 
Topical Tips. 


WASHINGTON 

Metropolitan — 

Overture — Around the Christmas Tree 
(Tobani). 



Current Events — International News 
No. 51— Current Events No. 53. 

Scenic — Eventide — Ford. 

Comedy — A School House Scandal — 
Fox. 

Feature — The Girl from the Outside. — 

Rex Beach. 
Next Week's Feature — The Flame of 

the Desert. 

Palace- 
Overture — Toy Symphony (Haydn). 

Current Events — Pathe News Nos. 103- 
104 — Topics of the Day. 

Cartoon — Mutt and Jeff. 

Scenic — A Night in June — Paramount 
Post Nature. 

Comedy — A Floating Bathtub — Fox. 

Feature — A Girl Named Mary — Mar- 
guerite Clark. 

Next Week's Feature — Hawthorne of 
the U. S. A. 

Rialto — 

Overture — Fantasia Napolitana. 

Current Events — Rialto Local News 
No. 5— Pathe News 103-104. 

Scenic — The Forbidden River — Rob- 
ertson-Cole. 

Comedy — Tough Luck. 

Feature — The Thunderbolt. — Katherine 
McDonald. 

Next Week — The Fearwoman. 


t^Ji'lLLIAM POX 


Omp laidiaJ K»ey>eiutatioir!ij^ 

Beginnings /Trtonday-Labop Day 9cpt,l 


5>) /iPSt j'Kowind ir\ "the- 
Wflns p STA TES 

JUE GBEATE^r oAewe dbama in the nomo 
f^vou-Synphony Oivhe>stra of' 40 SoloWtr 

FARNUM 

in 

"WOLVES o/^^ne 
_i?l61JT;_._---^ 

STCA>fD 

SESSUE HAYAKAWA 

G/fAV HOa/ZON •' 

1 (\Qf ul Ihe cnllrr, rtnifU uf lli.-r il,r„,^r, 
lli /O vrek of .'^rT.I. 1 to C. imiusi..-. l.p 
,l.,iulcd \Ty MH. \V|I-IJ.\.\I K0.\ li. llif .,on.biiu;.l 
TiiliiT(ulti>i'> llom^^.'uf Ceij'cr l)i^p(.N)lioti u' 
luti.ls Uiidor iliic'-liin of 

HON. DIWEY C BAILEY 


I 


422 


Motion Picture News 



Ina Claire Becomes Metro Star 


INA CLAIRE has affixed her sig- 
nature to a contract whereby she 
will be starred by Metro Pictures 
Corporation in a screen version of her 
stage success, "Polly With A Past." 

In acquiring the Belasco stage star 
for the screen, and in securing at the 
same time the picture rights to " Polly 
With A Past," Metro officials feel that 
"they have scored another coup as 
sensational and important as Metro's 
recent purchase of Vincente Blasco 
Ibanez's ' The Four Horsemen of the 
Apocalypse' for the silver sheet." 

Metro's statement just issued points 
out that " Fine Feathers," " Old Lady 
31," " Parlor, Bedroom and Bath," and 
other dramatic successes are among the 
vehicles recently bought by Metro for 
its " fewer and better " productions. 

The signing up of Ina Claire as a 
Metro star is made the subject of a 
detailed report from the Metro Pic- 
tures Corporation. This statement 
reads in part as follows : 

" Miss Claire's prestige in the dra- 
matic world, her youth, beauty and 
captivating personality, have combined 
to make her a star much sought after 
by motion picture producers ; but she 
had turned a deaf ear to all offers until 
Metro came to her with the announce- 
ment that it had purchased the screen 
rights to ' Polly With A Past.' 

" Competition that amounted almost 
to hectic bidding was also encountered 
by Metro in its purchase of ' Polly 
With A Past.' Several rival producing 
companies were in the field for this 


To Reproduce Her Stage 
Success, " Polly with 
a Past," on Screen 



Ina Claire, Balasco star who has signed 
with Metro to be featured in her stage 
success " Polly With a Past " 

sprightly comedy by Guy Bolton and 
George Middleton. It was done into 
a stage production by David Belasco, 
with Miss Claire in the leading femi- 
nine role. 

" Metro, however, met the figure 
finally asked for the rights to present 


' Polly With A Past ' on the screen, 
and then launched its drive to obtain 
the signature of Miss Claire as a 
Metro star. The beautiful young 
actress was persuaded to her decision 
by her confidence that Metro is 
thoroughly equipped to put the play on 
the screen in a manner to satisfy the 
highest artistic standards. She was 
also enthusiastic over the prospect of 
portraying for the camera a role that 
she so greatly delighted in portraying 
on the stage." 

Negotiations for Miss Claire's serv- 
ices were concluded by Metro officials 
with Arthur Butler Graham, a well- 
known attorney, acting in behalf of the 
young star. After the contracts had 
been signed Richard A. Rowland, 
president of Metro Pictures Corpora- 
lion and Screen Classics, Inc., said : 

" The acquisition by Metro of this 
gifted young actress as a star, and of 
' Polly With A Past ' as the vehicle 
for displaying her inimitable talents, is, 
we believe, another evidence of the de- 
sire on Metro's part to give the ex- 
hibitor only the best." 

As recently stated, Aletro will re- 
sume Eastern production in the early 
spring at its studios in West 61st street, 
off Columbus Circle, maintaining pro- 
duction on both coasts simultaneously, 
with Director General Karger dividing 
his time between New York and Los 
Angeles. " Polly With A Past," with 
Miss Claire as the star, will be one of 
the first productions to be made in 
New York. 


Metro Looks Back Over the Year 


A REVIEW of the activities of 
the year by Metro Pictures 
Corporation shows as an out- 
standing feature the abandonment of 
the program picture and the in- 
auguration of the " fewer and better" 
pictures policy with what is described 
as " the most auspicious success." 
With this marked departure in pol- 
icy, other important developments 
came which included the acquisition 
of stage and book successes, the sign- 
ing of new stars, the final touches 
to the facilities of the Hollywood 
studios and the arrangement to re- 
sume production in the East. 

In a lengthy statement, just issued, 
the following announcement is made : 
" The prospect for the New Year 
shows Metro with its new policy in 
full and prosperous swing. Its or- 
ganization has been so increased and 
perfected as to promise even greater 
things. The year will witness at its 
start the release of no less than six 
big special productions and the prom- 
ise of more with greater regularity 
than characterized the first months of 
1919 when the abrupt and notable 
change of policy was first ^made. 


Announces Policies for 
New Year and Some 
of Earlier Releases 


" Thirty-three program pictures 
were produced by Metro during the 
first half of 1919 until August. In 
addition, five Screen Classics, Inc., 
special productions were presented. 
These included ' Why Germany Must 
Pay,' with an all-star cast, ' The 
Great Romance,' with Harold Lock- 
wood and directed by Henry Otto, 
' Shadows of Suspicion,' wjth Harold 
Lockwood, ' The Man Who Stayed 
At Home,' with an all star cast and 
the last Lockwood picture, ' A Man 
of Honor.' 

" In the list of stars of the thirty- 
three Metro program-pictures during 
the first part of 1919 are: Bert Lytell, 
Viola Dana and May Allison, who 
are still the stars of the present 
Screen Classics, Inc., productions. In 
addition the stars during this period 
included Ethel Barrymore, Edith 
Storey. Hale Hamilton, Anna Q. Nil- 


sson and Emmy Wehlen. The late 
John H. Collins, Charles Swickard, 
E. Mason Hopper, Harry Franklin. 
George D. Baker and Edwin Carewe 
were on the staff of directors at that 
time in addition to those now with 
Screen Classics, Inc. ; namely, John 
Ince, Herbert Blache, Rex Ingram, 
Henry Otto, Ray C. Smallwood, A. D. 
Ripley and Jack Dillon. 

" Since the inauguration of the 
' fewer and better ' policy three pro- 
ductions have been made by Screen 
Classics, Inc., and released through 
Metro. These were ' Lombardi. Ltd..' 
starring Bert Lyrell, ' Please Get 
Married,' starring Viola Dana and 
' Fair and Warmer.' starring May 
Allison. Six other big specials were 
under way at the Hollywood studios 
and barely missed becoming Decem- 
ber releases. They usher in Metro's 
program for the year 1920. Among 
these are: 'Should A Woman Tell?' 
an original melodrama by Finis Fox, 
with Alice Lake as the featured 
player and an all-star cast; 'The Best 
of Luck,' a picturization of the Drury 
Lane melodrama with an all-star cast 
including Kathryn Adams. Jack Holt, 


Campaign Book Out on 
Hyman Attraction 

The firm of Willis, Eckels & Mack, 
Chicago, have just prepared for Arthur 
S. Hyman Attractions an unusually ef- 
fective campaign book on " The Penny 
Philanthropist," starring Ralph Mor- 
gan and Peggy O'Xeil, which will be 
released the first of the year. 

This campaign book contains news- 
paper advertisements of real pulling 
power worked out by experts who 
know from practical experience what 
the busy exhibitor needs. 

Knowing that the half-tone ads sel- 
dom print satisfactorily, the producers 
of this campaign book have made all 
their ads line drawings to guarantee 
perfect printing. 

The newspaper stories in this book 
have also been written with the pur- 
pose of having them printed, as there 
are no " fluffy " stories. 


Lyons and Moran Offer 
First Five Reeler 

The first of the five-reel comedy- 
dramas in which Eddie Lyons and Lee 
Moran, Universal's team of fun- 
flingers, will be featured will be 
" Everything But the Truth," Edgar 
Franklyn's humorous storj-, the screen 
rights of which have just been pur- 
chased from the Frank A. Munsey 
Co. by Universal. 

For years this team confined its ef- 
forts to one-reel comedies. ■ The 
clamor for their pictures became so 
great, however, that they began turn- 
ing out two-reel films, and now comes 
the five-reeler. 


Quintet-Cast in Five- 
Reel Goldwyn Feature 

The first photoplay from the pen of 
Octavus Roj- Cohen, " Two Cents 
Worth of Humaneness," now nearing 
completion at the Goldw\Ti studios in 
Culver City, Cal., will present one of 
the smallest casts ever assembled for 
a five-reel picture, according to an an- 
nouncement from the Goldwj-n offices. 

Madge Kennedy has the stellar role. 
Her leading man is John Dowers. 
Besides the leading players, Florence 
Deshon has an important role. Wil- 
lard Louis and Richard Tucker are 
the other players who complete the 
quintet in " Two Cents \\'orth of 
Humaneness." 

Lilie Leslie and Fred Malatesta. 

" About the middle of Januarj- the 
following productions will be re- 
leased : ' The Willow Tree ' from the 
stage fantasy of Japan by J. H. Ben- 
rimo and Harrison Rhodes, starring 
Mola Dana ; ' The Right of Way,' an 
adaptation by June Mathis of Sir 
Gilbert Parker's tale of the Canadian 
Northwest, starring Bert Lytell, and 
' The \\'alk Offs,' from the Morosco 
stage comedy by the Hatton"5, star- 
ring Alav Allison." 


nu ar y j, i q 3 o 


423 



Pearl White in Fox Feature 


A tense moment from " Greater Than Fame," a Selznick feature starring Elaine 

Hammerstein 


Star's Initial Fox 
Completion; Set for 

P EARL WHITE has almost coin- 
*■ plotcd work on her first Fox pro- 
(hiction, E. Lloyd Sheldon's screen 
version of Frank L. Packard's story 
of the underworld, " The White Moll." 
I'hc actress is being directed in hev 
first Fox picture by Harry Millarde, 
who has as his assistant Anthony 
Merlo. 

" The White Moll " is not a serial. 
li is a Fox special production. Mr. 
Packard is the author of " The Mir- 
acle Man," " From Now On," and 
other screen successes. E. Lloyd Shel- 
don adapted it for the screen. 

Richard Travers will play opposite 
Miss White. Walter Lewis, Blanche 
Davenport, William Harvey, George 
Puancefort, John Woodford and John 
P. Wade are other well-known play- 
ers who will help the star make Frank 
L. Packard's story one of the best 


Production N e a r s 
Release in February 

screen productions of the new year. 

Work has been progressing at the 
Fox Eastern studio for some time- 
Harry Millarde, the director, his as- 
sistant, and Edward Wcinert, the cam- 
eraman, arc reported to have devel- 
oped some attractive sets with unusual 
lighting effects. Fox Film Corpora- 
tion announces that this first Pearl 
White production will be released in 
February. 

According to the Fox announcement, 
Pearl White's resolution not to ap- 
pear in serials in 1920 is a wise one, 
say those who have seen on the screen 
as much of " The White Moll " as has 
been completed. And to their opinion 
Miss White adds that never has she 
been as happy in her work as she is 
in the visualizing of Frank L. Pack- 
ard's famous heroine. 


Drive for Pathe " Topics " Burston Talks on New Serial 


An Extensive Newspaper Campaign Is 
Launched for " Topics of the Day " 


A COMPREHENSIVE advertising 
campaign has just been launched 
by Pathe on " Topics of the Day," 
comprised of the most pointed and 
humorous quotations assembled by 
the Literary Digest from newspapers 
and magazines. This is the campaign, 
planned for the early fall, but delayed 
by the printers' strike, which made it 
inadvisable to attempt the exploita- 
tion of the Timely Films, Inc., pro- 
duced at that time, it is said. 

The newspaper advertising was in- 
augurated during the holiday week, 
and virtually eighty-five per cent, of 
the urban population of the United 
States was reached, it is said, through 
the 297 newspapers in which " Topics 
of the Day" copy appeared. In ad- 
dition to the broad advertising cam- 
paign, the Literary Digest used its 


Calls " The Hawk's Trail " a " Serial 
De Luxe " ; Tells Why He Names It So 


influence in the promotion work, in- 
tended for public as well as exhibitor 
consumption, by asking more than SOO 
newspapers allied with it to print 
publicity stories about " Topics of the 
Day." 

In addition, two-thirds of a page of 
the Literary Digest of the issue of 
December 20 was devoted to the 
screen quotations. According to 
Pathe, " At present there is hardly 
a high class motion picture theatre in 
the United States that does not in- 
clude 'Topics of the Day' in its 
weekly program. But it is the inten- 
tion of Pathe to more than double 
the number of users of the unusually 
clever short subject, and this aim 
seems certain of realization within 
the next few weeks." 


Heavy Sales on Selig Serial 

Report Is Issued That 24 States Have 
Been Sold to Big Distributing Units 


In the advertising campaign already 
launched Louis Burston, president of 
Burston Films, Inc., presenting the 
fifteen episode serial " The Hawk's 
Trail," lays special stress on the line 
" The first serial de luxe." In explana- 
tion of this Mr. Burston is quoted as 
saying: "I hope that the line will be 
taken for its face value. It is more 
than an advertising slogan. It is a 
statement of fact that have cost me 
many thousands of dollars, months of 
the hardest sort of effort, frequently 
eighteen and twenty hours a day on a 
stretch, and I believe from what has 
been said about this King Baggot pic- 
ture by all who have seen it, including 
the professional reviewers, that I am 
entitled to have that line accepted as I 
have stated. 

" The most startling innovation of 
my ' serial de luxe ' is the avoidance of 
punch endings in the sense that they 
leave the hero or the heroine suspended 
in mid air or bound to a railroad 
track, or such old stuff. Having a par- 


ticularly high class company with a 
plot that promised plenty of chance for 
swift action I determined to give the 
serial fans a real surprise and in the 
meantime so far as the production of 
serials was concerned, I would as Mr. 
Dooley says, ' illivate it a story or two.' 
This I did by securing my episode sus- 
pense through the plot action rather 
than by means of interpolated stunts. 

" In my advance notices to the trade 
press I promised that I would do this 
and I know that the statement was 
skeptically received. I would like, if 
it is not unethical, to call your atten- 
tion to the trade press reviews of ' The 
Hawk's Trail,' because all the re- 
viewers remarked about the difference 
in this respect from the usual serial 
construction. As you may imagine this 
is most gratifying, because I don't 
mind telling you that I believe this 
quality in my most ambitious produc- 
tion is going to open theatres to it that 
never before have booked a serial." 


A DEAL, involving a large amount 
of territory, was closed this week 
between the Warner Brothers, who 
have the American and Canadian dis- 
tribution rights of Seng's wild animal 
serial, "The Lost City," with Frank J. 
Hatch, representing the Hatch Enter- 
prises. The states involved are New 
York, New Jersey, Pennsylvania, 
Washington, D. C, Maryland, Dela- 
ware and West Virginia. 

Mr. Hatch is said to be enthusiastic 
over the prospects of the ultimate suc- 
cess of the picture, and during a recent 
interview exhibited a letter which he 
received from his representative in 
Philadelphia, stating, it is said, that 
after a trade showing to the exhibi- 
tors of that city, he signed up seventy 
theatres, which includes the Stanley 
Circuit, out of a possible ninety-three 
in the city. 

It is reported that twenty-four states 
have been sold. In addition to those 
acquired by the Hatch Enterprises, 


the First National Exhibitor's Circuit 
of Atlanta, Ga., have the rights for 
Georgia, Alabama, Florida, Tennessee, 
North and South Carolina; the Arrow 
Film Corporation of Boston, Mass., 
has the New England rights ; the 
Standard Film Service Company of 
Cleveland, Ohio, has the Ohio, IMichi- 
gan and Kentucky rights. 

Inquiries and letters are said to be 
coming into the Warner office from all 
over the country, not only are these 
from state right buyers but from first- 
run theatres as well, seeking informa- 
tion regarding this serial. The re- 
sponse from the trade press advertis- 
ing is said to be unusual, and the in- 
dications are that the entire American 
and Canadian rights will be disposed 
of soon. 


To further aufment itt strong exploita- 
tion campaign on " My Husband's Othe\ 
Wife," third J. Stuart Blackton's feature 
productions for Pathe, a special one sheet 
is being issued by Pathe. 



George Le Guere, Frank O'Connor and Lucy Cotton, principals in the Gcraiu x . Bacon 
production " Blind Love," a state right fiUn distributed by Aywon Film Corp. 


424 


Motion Picture N ews 



Says "The Triflers" Amuses 

Universal Asserts This Picture Has 
Interesting Story and a Good Cast 


Gladys Leslie in " The Midnight Bride ' 
a new Vitagraph release 


New State Right Firm 
Incorporates 

F. L. Smith and Harry Owens ha\e 
formed a partnership to handle state 
and world rights and shorti}' will in- 
corporate. Offices already have been 
opened in Chicago and Los Angeles, 
the former in charge of Mr. Smith, 
who has been connected with the in- 
dustry for fourteen years and is one 
of the most popular moving picture 
men in the east. The Los Angeles 
office is in charge of Mr. Owens who 
is equally well-known in West Coast 
film circles. A New York office will 
also be opened at once. 

Messrs. Smith and Owens already 
have obtained the world rights to the 
Double Day Production Company's 
pictures, including a series of 24 two- 
reel western dramas, 15 of which are 
ready. The first releases will be late 
in Februarv. 


UNIVERSAL announces that its 
new picture entitled " The Tri- 
flers," has the two-fold advantage of 
an amusing story and good cast. Uni- 
versal in its report on this production 
singles out little Benny Alexander, the 
child actor, probably best known for 
his part in " Hearts of the World," 
and declares that the large salty tears 
that Benny sheds in his new role as 
the neglected child of wealthy parents 
" are sufficient to melt the heart of the 
most hardened film patron." 

" The Triflers " is from the pen of 
Joseph Franklin Poland, and the pic- 
ture is being produced under the di- 
rection of Christy Cabanne. It is a 
thoroughly modern story, showing the 
contrast in the lives of the middle class 
and the butterfly existence of the ultra- 
smart folks of any large American 


Big Drug Store Tie-up 
with " Every woman " 

Through an arrangement with A. S. 
Hinds, manufacturer of Hinds' Honey 
and Almond Cream, a country-wide 
tie-up of the Paramount-Artcraft Su- 
per-Special, " Everywoman," and the 
Hinds toilet preparations has been ef- 
fected. 

It is stated that the Famous Players- 
Lasky Exchanges have sent to each of 
ten thousand leading druggists in the 
United States a poster and circular. 
The poster is in five colors and is em- 
bellished with three stills, showing 
Viola Heming as she appears in her 
boudoir in the photoplay, together with 
a photograph of the various Hinds 
preparations grouped at the bottom. 


family. Miss Edith Roberts takes the 
part of Janet Randall, a pretty shop 
girl who is quite happy with her mo- 
tor-cycle sweetheart, Dan Cassidy, un- 
til she becomes mixed up with some 
society doings, and one Monte Nore- 
ville, society lion, in particular. 

In her role of the shop girl, yearning 
for a social career. Miss Roberts is 
said to meet with many humorous ad- 
ventures. She is aided by Davis But- 
ler in the role of the cop, and a good 
cast, including Forrest Stanley, Nell 
Craig and other well known players. 
This Universal picture is said to be 
flooded with clean and clever situa- 
tions. Its laugh-provoldng qualities do 
not depend on " slap-stick " comedy 
for their power, but- to subtly comical 
presentation of the two-facedness of 
up-to-date society. 


Changes in Plans Delay 
Company's Trip South 

As work progresses on the first 
Catherine Calvert production of Films 
Incorporated at the Oliver Studios on 
East Forty-Eighth street, ManhatUn, 
it is apparent that the elaboration of 
the scenes already planned and the ad- 
dition of a number of new scenes and 
the extension of the cast to include a 
number of actors, not originally in- 
cluded, will make it impractical for 
the company to start South so soon as 
expected. 

Among the actors recently added to 
the cast of the production are William 
Black, who will take the role of the 
leading man's father; Jack Newton, 
who plays the part of a Western mil- 
lionaire; and Gilbert Rooney, who is 
one of a group of Harvard boys figur- 
ing prominently in the action of the 
photoplay. 


Neilan Gives Feature Title 

" The River's End " Selected for Film 
Being Produced for First National 

IT is definitely announced that the 
initial independent production by 
Marshall Neilan to be released 
through First National Exhibitors' 
Circuit will be "The River's End," 
an adaptation from James Oliver Cur- 
wood's latest novel of the same name. 
" The release of the film will come 
at the time when the story has reached 
the peak of the national popularity 
it is now enjoying," according to the 
announcement. 

It first appeared in Good House- 
keeping, and has just been placed on 
the stands in book form. Critics are 
said to have given the book excep- 
tional reviews. " The River's End " 
is a story of the Royal Mounted 
Police, a tale of adventure and ro- 
mance in the great Northwest. Ma- 


rion Fairfax, who recently signed a 
long-term contract with Mr. Neilan, 
adapted Mr. Curwood's story to the 
screen. 

While Mr. Neilan is in the north. 
Director Victor Heerman will super- 
vise the making of inserts and titles 
at the Los Angeles studio so that 
there will be no delay in giving the 
film its final preparations. It is 
stated that the interiors for " The 
River's End " are finished, and the 
entire company is now at Bear Valley, 
California, staging various exteriors. 
In another week the players will jour- 
ney to the Saskatchewan River in 
Canada, which gave Mr. Curwood the 
material for his story, and there the 
final scenes of the picture will be 
completed, according to reports. 


Chicago" U" Man Goes 
to Robertson-Cole 

George E. De Kruif has resigned as 
Chicago Publicity Manager for Uni- 
versal to go with Robertson-Cole and 
began his publicity work for the latter 
on December 22nd. Mr. De Kruif has 
done some splendid exploitation for 
Universal, particularly in putting over 
" The Right to Happiness." He has, 
for nine years past, been engaged in 
newspaper and publicity work in 
Chicago. Banks Winter, who has been 
publicity man for Universal at Mil- 
waukee, for sometime past, has been 
called to Chicago to take up Mr. De 
Kruif's work. 


Wm. Flynn's Exploits Filmed 

Thrilling Events in Career of Former 
Secret Service Head Basis of Series 

ANOTHER milestone in the prog- 
ress of the Republic Distributing 
Corporation, of which Lewis J. Selz- 
nick is advisory director and Briton 
M. Busch president, is marked by the 
announcement that Republic has ac- 
quired a series of eight two-reel fea- 
tures which relate the weird, peculiar 
and fascinating experiences of Wil- 
liam J. Flynn, former chief of the 
United States Secret Service and now 
Director of Investigation of the De- 
partment of Justice. 

Every one knows William J. FljTin, 
or has heard about him. His exploits 
in running down criminals have ex- 
tended over a long period of years, 
and brought him in contact with the 
cleverest of criminal minds plotting 
against the government and the peace 
of the country. In fact, his life has 
been one incident after another, all 
more stirring than the wildest tales of 
novelists. 


From this interesting career Carl 
Harbaugh and J. Godron Cooper, 
whose records as directors include a 
long list of successes, have taken the 
most noted cases and put them into 
screen form. 

When it was planned to picturize 
Chief Flynn's life story, the problem 
arose as to who should play the lead- 
ing role. After several names were 
considered, the producers finally de- 
cided upon Herbert Rawlinson. 

Each picture is a complete story and 
the titles all have a box-office drawing 
power. They include " Chang and the 
Law," " The Five-Dollar Plate," " The 
Silkless Banknote," " Outlaws of the 
Deep," "The Faker," "The Poppy 
Trail," " The Kalda Ruby " and " The 
Phantom Butler." 


New Series of Comedies 
Nears Completion 

The filming of the new series of 
comedies by the Transatlantic Film 
Company of America, Inc., which will 
run under the name of " The Trans- 
atlantic Boarding School Girls " is 
nearing completion at the Epic 
Studios, Mount Vernon, N. Y. 

In this series Alice Mann plays the 
feminine lead. Playing opposite 
Miss Mann is Freddie Howard. 
Working in conjunction with these 
two artists are a bevy of some 30 
beautiful girls who are largely re- 
sponsible for the " kick " in these 
pictures. 

The series is being directed by Dale 
Hanshaw under the supervision of 
Allyn B. Carrick, and will be released 
on the independent market shortly. 


Third Blackton Feature 
Set for January 4th 

Pathe will inaugurate the new year 
with a J. Stuart Blackton feature, 
" My Husband's Other Wife," which 
will be the headliner among the re- 
leases for Januarj- 4th. Sylvia Bream- 
er and Robert Gordon are co-starred, 
but receive good support from War- 
ren Chandler and May McAvoy. Stan- 
ley Olmsted is author of the latest 
Blackton attraction. Pathe announces 
that an impressive campaign book ac- 
companies " My Husband's Other 
Wife." 


Announcement is made by Fox Film Cor- 
poration that William Farnum will be seen 
in E. Lloyd Sheldon's original story, " The 
Challenge of the Law," which has just been 
purchased for the star. 



Charles T. Dazey, author of the famous 
play " In Old Kentucky," released by First 
National Exhibitor's Circuit 



425 


National Plans Soon Working 


William Russell is presented in " Sacred 
Silence," Fox film 

National to Film Six 
Magazine Stories 

After four months' survey of the 
popular magazine field, the National 
Film Corporation of America has an- 
nounced its intention of putting into 
picture form six of the best known 
magazine stories that appeared in 
periodicals of wide circulation during 
the past year. This announcement was 
made recently by I. Bernstein, produc- 
tion manager of the National, who vir- 
tually controls the purchase of the film 
rights for his firm. 

In line with the above announcement 
Mr. Bernstein stated that the first of 
the National's magazine series of 
photoplays would be " Mary Minds 
Her Business," by George Weston, now 
running in serial form in the Ladies' 
Home Journal. 


Prohibition Is Target of 
Sennett Comedy 

Mack Sennett's latest comedy pro- 
duction, scheduled for release Decem- 
ber 21st, deals with a timely subject 
and gives the exhibitors an opportunity 
for special exploitation. 

The picture deals with prohibition, 
which is one of the leading topics of 
discussion at the present time. The 
subject is two thousand feet in length 
and is declared a scream from start 
to finish. 

For those who are not familiar with 
the term " Speak-easy," we can best 
explain same by calling it a " Blind- 
pig." Charlie Murray, the proprietor 
of a hotel and a blind-pig at the same 
time, plays the lead. The supporting 
cast is Marie Prevost, Fanny Kelly, 
Carry Odell, Kalla Pasha, and Eddie 
Gribbon. 


COMPLETING the nationaliza- 
tion of the new plan for ex- 
hibitor defense and cooperation 
-ponsored by members of First Na- 
tional Exhibitors' Circuit, J. D. Wil- 
liams, manager, and H. O. Schwalbe, 
--ccretary-treasurer of the company, 
w ith N. H. Gordon, chairman of the 
Exhibitors' Defense Committee, re- 
turned to New York on Monday and 
announced that Associated First Na- 
tional Pictures, Inc., and Associated 
First National Theatres, Inc., will 
commence their active existence on 
January 19. 

That is the date when the policies 
involved in the new plan of expansion 
will become operative. These include 
the standardization of film rentals 
through sub-franchises which will de- 
termine service costs by established 
percentages of the valuation of each 
negative purchased by the releasing 
company, exclusive exhibition rights 
to theatres owning sub-franchises, 
protection from price opposition, and 
the support of the entire cooperative 
membership whenever unfair competi- 
tion threatens. 

Organization of the new plan by 
territories has been started by the in- 
dividual members, and this, it is said, 
will lead to an announcement early in 
the New Year of the identities of the 
great numbers of exhibitors who are 
now affiliating with it. The enlarged 
membership will, it is declared, in- 
clude practically every representative 
independent theatre in the country. 
The recent association of Harry Cran- 
dall, of Washington, and Charles E. 
Whitehurst, of Baltimore, with Tom 
Moore, original franchise owner for 
that territory, is pointed to as an indi- 
cation of the calibre of the affiliations 
that are being made in other sections. 

Additional details of the plan of 
the Associated First National Pictures 
reveals that the franchise method will 


Associated Organiza- 
tions Start Work 
January 19th 

effect a great saving in distributing 
and sales costs. This, it is explained, 
will react to the mutual benefit of the 
producers and the exhibitor members 
by making available for the financial 
encouragement of bigger pictures 
money that now is absorbed by non- 
productive factors. 

This reduction in the cost of distri- 
bution will result from the fact that 
the market for the releases of the As- 
sociated First National Pictures will 
be permanently established through 
sub-franchises, so that the functions 
of the exchanges will be largely ad- 
ministrative in carrying out the me- 
chanical work of clearing houses for 
film. 

An almost unanimous sentiment ex- 
ists among exhibitors for an organ- 
ized efTort to maintain theatre inde- 
pendence, according to First National 
officials. This, they say, is equally 
true of owners of large and small 
houses, and seeks, for its answer, the 
practical possibilities of cooperative 
buying and cooperative exhibiting. 

" Theatre owners have become 
weary in their efforts to determine 
what the future has in store for 
them," declares Mr. Williams. " We 
talked to great numbers of them on 
our trip, and I did not meet one ex- 
hibitor who failed to ask : ' Is this new 
proposition one that will mean some- 
thing more than a promise to-day, and 
a regret to-morrow?' They want a 
semblance of stability in a national 
way. They are keenly aware of the 
almost hopeless position they hold as 
separate units, without the strength 
that is possible in a unity of purpose 
and action. 

" No exhibitor who deserves the 


name is not fully aware that the one 
certain road to success in the future 
must be toward a condition or a plan 
that will provide tlje same measure of 
all-round encouragement to stars and 
producers that it does to the theatre 
owners." 

General impressions formed by the 
three officials during their joint trip 
are that the small town exhibitors 
particularly are experimenting to a 
greater degree than ever before with 
the problem of longer runs for special 
feature attractions ; that the bigger of 
the productions are gradually chang- 
ing the public's attitude toward ordi- 
nary releases that do not measure up 
to the entertainment standards of the 
genuine specials, and that as a result 
of these altering conditions, stars and 
producers will have their abilities 
tested far beyond the present screen 
attainments in keeping ahead of public 
demand. 

" It is going to result in a real test 
of producing and showmanship ability 
to keep up the present astounding vol- 
ume of interest in motion pictures," 
says Mr. Williams. " Exhibitors are 
turning more and more to exploitation 
as the one big, feasible solution to the 
question of longer runs. This form 
of activity has brought thousands of 
new patrons to the theatre, and now 
it is the responsibility of the exhibit- 
ors and the producers to hold this new 
business, and convert it into a source 
of added regular income. 

" In every territory we visited there 
were ample evidences that the motion 
picture is taking on a new dignity. 
The big specials of the last year, the 
new theatres, with their superior 
equipment, the closer attention ex- 
hibitors are giving to music and to 
their entire programs, all are accom- 
plishing wonders for the industry, and 
of which New York as the so-called 
center of the motion picture business, 
has little understanding." 


Double Premier To Glaum Film 


Sheep Country Setting 
for Mayer Picture 

The sheep country of Southern Cali- 
fornia will afford most of the back- 
ground for Anita Stewart's new pic- 
ture, "The Fighting Shepherdess," a 
Louis B. Mayer-First National attrac- 
tion which has just gone into produc- 
tion. The story deals with the embar- 
rassments and problems which con- 
front a girl who has been thrown by 
circumstances upon the mercy of a 
small, narrow-minded town in the 
West. 

Wallace MacDonald is leading man 
and Noah Berry has a prominent role. 


J PARKER READ, JR.'S second 
• Louise Glaum special production, 
'■ The Lone Wolf's Daughter," began 
its career last week in Chicago by a 
full week day and date engagement 
in the Boston and Rose theatres, two 
of the Harry Moir chain under the 
general management of W. C. Dineen. 
Mr. Dineen had booked this produc- 
tion on sight for a two weeks' en- 
gagement at the Alcazar theatre; but 
so strong was his belief in the power 
of the production that he cancelled 
out of one of his other houses one of 
the biggest of the recognized feminine 
stars, thereby making two houses 
available for simultaneous presenta- 
tion of the picture. 

W. W. Hodkinson Corporation, the 
distributor, announces the immediate 
success of this Louis Joseph Vance 
story which has been produced by Mr. 
Read with all of the distinction and 
richness that characterized his im- 
mensely popular " Sahara." 

In the Chicago territory, where the 
Hodkinson sales organization first had 
a look at the New York home office 
sample print first run bookings have 
been contracted for by the Palm thea- 
tre, Rockf ord ; Star, Elgin ; the Mir- 


J. Parker Read Produc- 
tion Scores; "Desert 
Gold" Has Many 
Bookings 

ror, Moline; the Majestic, Blooming- 
ton; the Orpheum, Galesburg; the 
Fox, Aurora; the Majestic, La Salle, 
and the following Chicago theatres, 
the Gold, the 20th Century, Vista, 
Pickford, Vendome, La Salle, Pine 
Grove, Bryn Mawr, Karlov, Crown, 
Paramount, Lakeside, Douglas, Madi- 
son Square, The Hub, Hamlin, New 
Apollo and Avon. 

William Sievers closed an imme- 
diate contract for early presentation 
of " The Lone Wolf's Daughter " at 
his new Grand Central, St. Louis, and 
the Missouri first run bookings are 
now in full swing in the adjacent 
cities. The new Louise Glaum produc- 
tion has also been booked for early 
first run showing at the Opera House, 
Jamestown, N. Y. ; the Jefferson, 
Auburn, N. Y., and the Signal Amuse- 
ment Co.'s big house at Chattanooga, 
Tenn. 

" Desert Gold " is also reported by 


the Hodkinson offices as still getting 
many bookings, and fulfilling all 
promises. 

One exhibitor, for example, says: 
" Everybody told me I was crazy when 
I paid $500 for this picture in my lit- 
tle town and I ran it and made a 
clean $1,000 profit. If that is a sign of 
craziness I want to remain in the same 
condition and wish to ask you to let 
me know well in advance when your 
next Zane Grey picture is coming." 

Among the important bookings of 
" Desert Gold " announced by the W. 
W. Hodkinson Corporation in the last 
few days are: C. W. Midgeley's 
American theatre, Oakland, Calif. ; 
the Unique, El Paso. Tex. ; the Grubel 
Brothers' Electric theatres in Jo';)lin, 
i^Io. ; St. Joseph, Mo. ; Kansas City, 
Kan., and Springfield, Mo. ; the Re- 
gent, Muskegon, Mich. ; the Liberty, 
I>avenport, la. ; the Union Avenue, 
Portland, Ore. ; the Regent. Toledo, 
O.; the White Way, Mansfield, O- ; 
the Wysor Grand, Muncie, Ind. ; the 
Isis, Glendive, Mont. ; the Lona, Se- 
dalia. Mo. ; the Iris, Miles City, Mont. ; 
the Federal, Salem, Mass, ; the Royal, 
Waco, Texas. 


I 


426 


Motion Picture News 


Utica, N.Y. Lifts Sunday Ban 

Robertson-Cole Takes Advantage and 
Books Downtown Houses on First Day 


THE Robertson-Cole Company an- 
nounces that the main downtown 
section of Utica, N. Y., was a iinit in 
the exhibition of Robertson-Cole's pic- 
tures on a recent Sunday, when the 
ban on Sunday pictures was lifted. 
This achievement, according to the 
Robertson-Cole report, was due to the 
foresight of C. A. Saunders, a. sales- 
man with headquarters in the Robert- 
son-Cole, Albany, N. Y. exchange. 

How Mr. Saunders accomplished 
the reported picture "clean-up" for his 
. organization is made the subject of a 
recent report received from the offices 
of the Robertson-Cole Company. The 
report follows iti part : 

" Saunders made it his business 
to be 'on the job' for a particular rea- 
son. He knew all the theatre man- 
agers were to be there, waiting for the 
verdict. His 'dope' went over as he 
had planned. A moment after the de- 
cision Saunders button-holed one after 


another of the local managers and 
signed them up for Robertson-Cole 
pictures for the opening day. As the 
time was short and the offerings very 
alluring, each of the managers of the 
four main houses in Utica signed up 
for a picture. 

"So the picture fans who turned out 
in large numbers on that first Sunday 
found the whole town — so far as its 
leading houses were concerned — to be 
a unit . for Robertson-Cole. The 
Colonial Theatre played Sessue Haya- 
kawa in 'The Gray Horizon;' the Ma- 
jestic Theatre played 'Poor Relations;' 
the De Luxe Theatre, 'Better Times;' 
and the Alhambra Theatre, 'The Other 
Half.' All these last three pictures 
star ZaSu Pitts, the little serio-comic 
star, who is being managed by Robert- 
son-Cole, and who shortly is to be seen 
in 'Seeing It Through,' the new 
Brentwood picture." 


"TheWhirlwind"GetsNotice 

Alperstein of Allgood Corp. Asserts 
Many State Righters Make Inquiries 

<<\TEVER in the history of serials 

i-^ has there ever been such a coun- 
try-wide demand as exists today," says 
Mr. A. A. Alperstein, general manager 
of Allgood Pictures Corporation, 
"for installment stories, especially of 
the genuinely good kind." Mr. Alper- 
stein further states that the offices of 
the corporation have received a large 
number of inquiries from state rights 
buyers for territory, terms, prices, etc., 
on ' The Whirlwind,' featuring Charles 
Hutchinson. 

"It seems that the country has gone 
serial crazy for among the inquiries 
received are letters telling of certain 
houses now running a different serial 
as often as four and five nights a 
week, some running a chapter of a dif- 


ferent serial every night," continues the 
Alperstein statement. 

" That ' The Whirlwind ' will surpass 
in thrills and stunts our former offer- 
ing, 'The Great Gamble,' released by 
Pathe is proven on the screen by the 
unbelievable stunts performed by 
Charles Hutchinson. Either Hutch- 
ison doesn't care two whoops for his 
life or else the man is utterly without 
nerves is the only way one can de- 
scribe the risks this star takes in 'The 
Whirlwind,' says Mr. Alperstein. 

"The Whirlwind" was written and 
produced by Joseph A. Golden, pro- 
ducer of "The Great Gamble." Mr. E. 
S. Manheimer is the foreign sales rep- 
resentative. The main offices of the 
Allgood Pictures Corporation are in 
the Longacre Bldg., New York. 



Viola Dana is star of " The Willow Tree " a Screen Classics production released through 

Metro 


i6 


Oir' Has Capable Direction 

Guy Empey Gathers Well-Known Work- 
ers in Every Department for Production 


UY EMPEY, whose next photo- 
play "Oil" has been in work at 
the Paragon Studio, Fort Lee, since 
December 15, has gathered around 
him a group of film folk notable in 
all departments. 

The direction of the picture is in 
the hands of Wilfrid North who be- 
came well known to the industry 
through his many years with Vita- 
graph, for which company he was 
supervising director at the time he left 
to join the Guy Empey Pictures Cor- 
poration. It was Mr. North who di- 
rected "The Undercurrent," the present 
Empey Special Attraction which is 
now being distributed by Select Pic- 
tures Corporation. Associated with 
Mr. North in the filming of " Oil " 
are Phil Quinn, Assistant Director ; 
Harry Lee, Studio Manager, and 
Herbert Messmore, Technical Direc- 
tor. The camera work is in charge of 
Thomas F. Malley, another recruit 


from Vitagraph. James Fleming is 
Molloy's assistant, and Eugene Morin 
is in charge of still photography. 

Florence Evelyn Martin is again 
playing the leading female role and is 
practically co-starring with Guy Em- 
pey. Portraying some of the more im- 
portant roles in " Oil " are a trio of 
actors well known to both stage and 
screen in the persons of Templar 
Saxe, William Eville, and Harry 
Burkhardt. Saxe and Eville play the 
roles of a couple of crooks, partners, 
who contribute very substantially to 
both the comedy and drama of " Oil." 
Mr. Burkhardt's role is that of a 
mining engineer and it likewise runs 
all through the picture. 

In " Oil " Guy Empey declares he 
will present a photoplay distinctly dif- 
ferent from anj-thing he has done be- 
fore. Although the piece is a true 
drama, it is interlarded with comedy. 


Plays Up Cast of "Sky-Eye" gjg Serial Feature Screened 


Sol Lesser Points Out Names of Avi 
ators in Cast Well-Known to Public 


A STATEMENT recently issued by 
the Sol Lesser Exchange calls 
attention to the fact that names, well- 
known to those that follow the ex- 
ploits of the air-men, are hsted in the 
cast of the "Sky-Eye," the six-reel 
aerial feature being distributed on the 
state-right basis by the Sol Lesser or- 
ganization. 

One of the most prominent members 
is Harold J. Peterson, one of the real 
dare-devils of the sky, who was re- 
cently captured and held for ransom 
by Villa and his Mexican bandits. It 
i.s asserted that Peterson is seen in this 
picture to good advantage, not as an 
actor, but in the performance of some 
highly thrilling stunts. 

Lieutenant Russel J. Hunt in the 
part of " Sky-Eye," however, is said 
to lead the field in his performance 
of hazardous escapades. Hunt took 


his life in his hands every second dur- 
ing the production, it is claimed, and 
enacted some "Hair-raising" stunts. 
Some of his other feats include a fist- 
fight in mid-air, the leap from plane to 
plane, the jump from a plane to a 
swiftly moving train and others equally 
hazardous, it is said. Lieutenant C. C. 
Nutt, as Lieutenant Fordyce, was also 
prominent in the accomplishment of 
some dangerous feats. 

Many inquiries are reported to have 
been received from state-right buyers 
in reference to " Sky-Eye." The Sol 
Lesser Exchange of New York has 
plans under way for distribution in 
that city and expects to announce an 
opening at one of the Broadway houses 
very shortly. In addition to the many 
exploitation tie-ups announced, several 
more of importance are said to be 
now under way. 


" The Great Air Robbery," Universal 
Film, Opens in Los Angeles Dec. 28 


(i'TTHE GREAT AIR ROBBERY," 
Universal's big aerial feature 
picture, starring Ormer Locklear of 
the United States Army Air Service, 
will have its premier opening at the 
Superba theatre, Los Angeles, com- 
mencing the week of December 28th. 

It is reported that a committee of 
representative flying men from New 
York recently viewed a special show- 
ing of this picture at the Universal 
Broadway office. The party is said to 
have included Mr. Lawrence Driggs, 
president of the American Flying Club, 
the leading aviation organization of 
this country; Mr. Cole Younger of 
the contest committee of the recent 
trans-continental flight, and Mr. Rich- 
ardson, publicity director for the Cur- 
tiss Airplane Company. In the gather- 
ing were seen, it is stated, " Ted " 


Parsons, French ace with thirty-seven 
planes to his credit ; " Scottj- " Camp- 
bell, with a string of boches, and Dean 
Lamb, British ace. 

The flyers are reported to have pro- 
nounced the " Great Air Robbery " the 
finest aerial moving picture production 
they had ever witnessed. It is said 
that they praised it for being free from 
the technical flying errors found in 
other air pictures. 

" The Great Air Robbery " has a 
gripping story running throughout, the 
hold-up of the midnight aerial mail, 
leading to many sensational air ex- 
ploits, to which Francelia Billington 
and an admirable cast lend excellent 
support. Ormer Locklear performs 
one of the most hazardous feats known 
to present-day aviation by jumping 
from one speeding airplane to another. 





n 0 II 

mm 


FAK from being doubtful in theme, 
here is a real heart-appeal picture 
— the same honesty of sentiment that 
moved many, many thousands of 
people when they read "Oats and the 
Woman, "that remarkable Fanny Hurst 
story from which this picture was made. 

FOK such a story it was necessary to 
find an actress whose talents and per- 
sonality would flawlessly picture the an- 
guish of soul thru which our heroine has 
to pass by reason of youth's great mistake. 


IN FRANCELIA BILLINGTON 

this actress was found and Univer' 
sal offers you "THE DAY SHE 
PAID" with the conviction that your 
every audience w>li completely sym- 
pathize with our heroine's spirit of 
sacrifice and will thoroughly enjoy 
the picture. 


Staging 
Direction 

and Photography — 
all are the very best. 




TORY 


OC MODELffond MOI2AL? 
AND THE QXkJ^T OC 
A MODEL WIPE / 



DAY 
PAID I 


UNIVEQy>AL 
SPECIAL^ 
ATTRACTION 



in ^ 


A thoroughly delightful 
comedy'drama in which 
two young people cast aside 
suspicions of criminality to 
fall helplessly in love. Rich 
with humor and character 
bits which round it out into 
a charming evening's enter' 
tainment. 



0 m of iwir 


Directed by that Master-director 
of Western comedy drama. Jack 
Ford, this newest Carey contains 
a little bit of everything that has 
made human Harry Carey a 
nationally popular screen figure. 
Locations and photography are, 
as always, beyond comparison. 




"A poem in pictures is the 
only term for this highly 
romantic, wondrously bcau' 
tiful drama of the "splendid 
die Forties" along the Rio 
Grande. And that marvelous 
stampede is worth going miles 
to see. Show this picture — 
you can't do any better. 


As good as "The Weaker Vessel" — as 
good as "Bonnie, Bonnie Lassie "— need 
we say more? No — we needn't. It's 
simply another MacLaren hk. See it at 
your Universal Exchange without fail. 


UN IVERSML 



January 1920 


431 



Fathe Cites Progress for 1919 

T" 


Leah 


Hairi star in "The Capitol," 
W. W. Hodkinson feature 


HK growth of the Pathe feature 
btisiness during 1919 is reviewed 
by Mr. Paul Brunei, Vice- 
President and General Manager of 
Pathe Exchange, Inc., in a statement 
just issued. From the beginning of 
January of 1919, the Pathe feature 
department has grown rapidly, and, 
with the New^ Year about to be 
ushered in, Mr. Brunet asserts the 
hist twelfth month has been the 
greatest in the annals of Pathe's feat- 
ure business. 

In outlining Pathe's feature progress 
from last January, Mr. Brunei calls 
attention to the fact that during that 
month only one feature picture was 
released by the distributing organiza- 
tion. " ' The Midnight Stage ', star- 
LaSt Equity Franchise Is ""g Frank Keenan was Pathe's first 
• J release of the year, said Mr. Brunet. 

JDlSpOSed KJl " In February we followed this up 

The last territorial franchise for the with another Keenan production, 
productions of Equity Pictures Cor- ' Todd of the Times ' and Baby Marie 
poration was disposed of last week Osborne in ' The Old Maid's Baby.' 
when T. E. Larson secured the rights " Since February we have issued 
for Texas, Oklahoma, Arkansas and such big box-office winners as ' Com- 
Missouri and left New York for the mon Clay' and 'The Cry of the 
middle west to establish offices. Weak ' with Fannie Ward ; ' Oh Boy ' 

" Eyes of Youth " will be the first with June Caprice and Creighton 
release. Offices are being opened now Hale, a Capellani special ; ' The Profi- 
at Dallas, Kansas City and St. Louis, teers ' with Fannie Ward; 'The World, 
with branches in other localities. Aflame ', Frank Keenan's great 

Mr. Larson has incorporated a new special ; ' The Thirteenth Chair ' a 
organization for the distribution of visualization of Bayard Veiller's mas- 
Equity productions which has been ter stage drama; 'The Virtuous 
titled Peacock Productions Company, 
of which Mr. Larson will be general 
manager. 

Mr. Larson's headquarters will be 
in the Majestic Theatre Building, 
Tulsa, Okla., but he will act in the 
capacity of general traveling manager. 


Has Increased Monthly 
Releases, and Made 
Big Acquisitions 

Model ', with Dolores Cassinelli ; ' A 
Damsel in Distress ', a screen version 
of P. G. Wodchouse's Saturday Even- 
ing Post serial story; 'The Gay Old 
Dog ', Hobart Henley's first produc- 
tion for Pathe ; ' A Woman of Pleas- 
ure ', Jesse D. Hampton's inaugural 
Pathe special; 'Dawn', one of J. 
Stuart Blackton's most artistic oflfer- 
ings ; and ' The Prince and Betty ', 
with William Desmond as star, which 
is also a Hampton attraction. 

" During the last year there became 
allied with .Pathe some of the fore- 
most producers of feature motion 
pictures in the industry, — Edgar 
Lewis, J. Stuart Blackton, Jesse D. 
Hampton, Hobart Henley and Edwin 
Carewe. Added to this aggregation, 
there are Albert Capellani, whose 
work is known to every exhibitor in 
the United States ; Leonce Perret, 
creator of ' The Thirteenth Chair ' and 
other big Pathe features; Hal E. 
Roach, who is producing the Harold 
Lloyd series of $100,000 two-reel 
comedies, and the one-reel Holin 
comedies, in which ' Snub ' Pollard 
has the leading role. Mrs. Sidney 
Drew has been signed to produce a 


series of comedies based on Julian 
Street's stories ' .'Kfter Thirty' in 
whicli John Cumberland, star of ' The 
Gay Old Dog' will be featured. 

" Edgar Lewis and Edwin Carewe 
will not be introduced to Pathe pa- 
trons until 1920. Mr. Lewis has com- 
pleted ' Other Men's Shoes ', a film 
version of Andrew Soutar's celebrated 
novel, which will be released February 
1st. Edwin Carewe wmII make his 
debut on the Pathe schedule, witii 
' The Web of Deceit ', starring Do- 
lores Cassinelli which is booked for 
release on January 18. 

" Pathe enters the new year with 
some of the brightest stars of the 
screen, including June Caprice, Do- 
lores Cassinelli, Marjorie Rambeau, 
Blanche Sweet, John Cumberland, 
Robert Gordon, Sylvia Breamer, 
' Snub ' Pollard, and Frank Keenan. 
Then there will be the inimitable 
Harold Lloyd, whose two-reel com- 
edies are being extremely cordially 
received through the country. 

" Large plans have been triade for 
each of these stars. What Pathe has 
done in 1919 is a matter of record. 
Its feature business has many times 
exceeded that of other years, due to 
the high class product, the expert 
salesmanship employed in its distri- 
bution and the unusually competent 
exploitation material furnished with 
each feature." 


Al. Christie 
T 


■and the Public Taste 


HE findings resulting from nine 
years' observation will be put 
into efTect by Al Christie in his 
1920 comedy output. 

In gauging public demand, the 
comedy producer has found that many 
things must be taken into considera- 
tion. He recently said in an inter- 
view : 

. ... , , "Does the public want to be enter- 
of Satan," and it will be directed by ^^-^^^^ ^j^j^ ^ diverting little story 
Hugh Ford. This dual announcement ^^^^.^ ^^^^^ p^^pl^^ ^^^5 ^^^^ 
was made^Monday at^ the o*_ce_of .tn^ bugh hilariously at a lot of hokum 

and gags. That's the question which 


F. P.-Lasky British Unit 
Chooses First Subject 

The first production of Famous 
Players-Lasky British Producers, Ltd., 
will be Marie Corelli's " The Sorrow 


Famous Players-Lasky Corporation 
where it was also stated that Mr. Ford 
would leave for London some time 
next month, starting work about the 
first of February. 

The production will be filmed at the 
new London studio of the British com- 
pany with the exception of certain 
scenes which will be made in the South 


directors of moving picture comedies 
have asked themselves a thousand 
times. That's what I have asked my- 
self for the entire three years that 
we have been making Christie Com- 
edies and I am frank to admit that I 
do not know yet. 

" Nine years ago when I began 


of France. No announcement of the directing pictures, I started out mak 
players who will be seen in the produc 
tion is made further than that the en 
tire cast will be English. 


ing the type of comedy which we are 
still producing, light stories of young 
people, leaving out the so-called funny 
disguises, the rougher forms of alleged 
humor, the ' hokum ' and the ' gags.' 

" When we started Christie Com- 
edies as an independent brand, we 
Harry Grossman's production, still followed this ideal. We gave 
"$1,000,000 Reward," is reported to them stories first and laughs second, 
possess interiors replete with lavishly When the comedies were first shown 
rich decorations. E. Douglas Bing- by exhibitors, most exhibitors were 
ham, studio manager, is represented skeptical. They sat back in their thea- 
as the one responsible for the unus- tres and failed to hear any bursts of 


" $1,000,000 Reward " Is 
Spectacular Film 


ual character of the settings used in 
this serial. Costly antiques, or their 
clever reproductions, adorn the vast 
spaces of magnificent halls and cham- 


hilarity. There were no ' stomach 
laughs ' and the exhibitor failed to be 
impressed. I always maintained that 
'the loud laugh betokens the empty 


bers, it is reported, while reproduc- head.' 

tions of paintings and portraits of the " It was different with the public, 

masters are seen on the walls. Ac- They appreciated being given diverting 

cording to announcements, both dec- little stories which left them with 

orations and furnishings bear a stamp something in addition to the remem- 

of magnificence that is unusual. brance of laughs. Once the exhibitor 


Comedy Producer Tells 
Something of Plans 
and Observations 


was sold on the proposition, it was 
much easier to please the public. All 
of which leads me to believe that 
what the exhibitor likes is not always 
a criterion of public taste. 

" Another comedy director asked me 
the other day, ' Are you going to make 
the same kind of comedies this year? ' 
and I said I really didn't know, be- 
cause we continually hear the same 
thing ringing in our ears : ' The public 
wants to laugh,' ' The public wants to 
laugh.' So as an experiment we have 
given them laughs. We have just 
finished a two-reel comedy which is 
a bubble of laughs all the way through. 
It is true it lacks in plot what some 
of the previous comedies had. If 
you start out by telling a story you 
can't stop to inject a lot of hokum. 
But we tried it and now we'll see 
whether they really want it or not. 

" Then the other director said, 
' Well, this must be the answer to 
your scheme of comedy making. You 
established your own type of comedy 
alone and now you've got five other 
directors working under you, all mak- 
ing comedies in your own school of 
methods.' 

" Perhaps so. We'll see in 1920. 
Unconsciously, while building com- 
edies around plots we have found our- 
selves making a star system for 
comedy, something which was entirely 
unlooked for and unsought. For ex- 
ample take the people we presented in 
comedies in 1919. People whose faces 
are known to hundreds of thousands 


of regular picture theatre fans. Fay 
Tincher, Alice Lake, Edith Roberts, 
Colleen Moore, Eddie Barry, Earl 
Rodney, Neal Burns, Molly Malone 
and others in two-reel comedies; 
Bobby Vernon, Dorothy Devore, Ethel 
Lynne, Jimmie Harrison, Jay Belasco, 
Patricia Palmer, Helen Darling, Vera 
Steadman, and others in one-reel re- 
leases. Next year will see some of the 
old standljys and other new faces. 
They will all be young people in little 
stories of real life." 


Larry Trimble to Direct 
Zeena Keefe 

Myron Selznick announces that 
Larry Trimble will direct Zeena 
Keefe in Sophie Irene Loeb's drama, 
" The Woman God Sent." Mr. 
Trimble made the screen adaptation 
of the story also. 



Madge Kennedy, clever Goldwyn star viho 
is long on good looks and screen 
personality 


432 


Motion Picture News 


The cucce99 of Plmd 
tlu^bdnd^', cdyc the Mont 
inqTeleqvdph m fd^ lead- 
ing editorial of Decufl 
'te due to tke ;^ct that \t 
fe dlmo^f peifectf ufeualiza- 
ffon.Tke 9uWfle9 u;erejeu;. 
In the vcdllij fmporfant^ scenes 
^fcjj did not JTgure at all In 
Blind Hu<?bdnd9 ai fheQpffol 
la9^ u;eek audiences ^awa 
picture Adi iold in f lie 
be^i^ 9cveen stijle! 




fa nuar y j, i g 2 o 


433 



Carl Laemmlo 

odors' 

7A<} Seasons Greatest 
Artistic ana Popular 
Success 



superior to mo^t of the i^ear^ pro- 

ducifion?. It? pfctbrfdl Qualftu mdicdfe? thaf 

Mr. 'ifvoheim — unlfke mani^ ai rector? 

qrd?p? the fact that the <?creen (•? the 
pldce for movinq picture?— and that 
whdtei^er (9 to be done on it u;fth artf<?ffc 
finish mu?t be done pfcforidlij. In a number 
of hf"? 9cene<? there are no word? at all -only 
elOQuent picture?, more cloQuenf fhan lyords could be* 


434 


Motion Picture News 



The most astounding drama that the mind of man 

ever conceived — or tlie bravery of the bravest ever carried to success- 
ful conclusion. 

A romance of today which will be the actuality 

of tomorrow — piracy in the air lanes! A terrorizing certainty which 
crowds the mind with pictures of the vivid drama soon to take place in 
the vast ocean of the skies. 

A picture in which you are lifted from your seat 

to rush, to roar, to whirl, to dive through the immensity of space — to 
hang at a rope's end a mile above the earth while the woman you love 
sweeps on above you, helpless in the clutches of a bandit of the air. 

Mayhap you will see many years from now one 

other human being with the ice-cold nerve of Ormer Locklear in this 
amazing, overwhelming, stupefying Universal-Jewel Production, but 
until that far-of]f day " THE GREAT AIR ROBBERY " will ht Number One 
of all the pictures ever made above the surface of the earth. A thriller in which 
the sky's the limit. 



January ^ , 1920 


435 



436 


Motion Picture News 


Carl Laeminle 

ha^ the honoi' 

Number Five, 
of the 

SliWlEWOMEN'g 
WAR RELIEF 
SERIES 

oJP two-i'eel 
pi'o duction^ 
.. deluxe 




BYRACHEJL CriOTHEjR$ 

Withthi^ notable Cafit 

MABEL TALIAFERRO 
ROBERT EDESON 
MARGARET LESLIE 
FORREST ROBINSON 
MRS RUSS WHYTAL 
LUCIA MOORE 
RALPH MORGAN 


dirUctud by 
C^£OndC TUnWlLUCJilR 



HALF HOUR MASTERPIECES' 

UNIVERSAL-JEWEL 



438 


Motion Picture Sews 




Coming on theTlun! 

tine slranqesl di^j^ijQ^ 

eVer seen 


ani) screen 

ION. 

MM 


UNlVERSAl'S NEWEST 
CYCLONIC SERIAL SUCCESS 
Played toi| tMs 

AIL STAR CASr 

Katkleeiv O'Connoir* 



OotcK PeTr»T>ii(v 
Geirtruide Astov 
HeirtTTTj Bciirrows 
iJ.Bcirivei| SHemj 
Leonard Clapfvaiu 


SEE IT 
BOOK IT 
TODAY 




January^, i <) 2 o 


439 




has 8>veri^l:hing that the 
Best ^ Ser'ia/s ever had 

*THE GREAT , 
RADIUM MYSTERY 

Sec^i^li/hl Eileen Segwick 

C/eoyi(adisoii,Bob Reeves 

Cast 

%oM.'K>iill 
ct S^t^i£^l^ i^lcti^ this" j/ioi/of 



isht necessai^^ to qi^e the luane 
of* the nu^n voho S'^irtiecf the Sei^iai Worlc^ iiJiffi^ 



IS 


EM 



T'here is only one Setrial Star in 
the i/vhole wot^ld itamedt £lmo c^nd 
the whole world wants to see him 
in this ahsolutely proven Sericil l/Oinnev* 



JAMES JCORBETT 

j/ke most popukar Actc^r Athlete mMovmg Picti^ivs 


m 













he Ses't Di^ssecl Serbia/ eveirpwit on the Sawn 


Motion Picture Newsy 




lllrs 


c martin so^ 


iiOOME folks think that acting is plain monkey 
^ business, but I say it's no business being a per- 
fectly decent monkey if you gotta be an actor. A 
chorus girl — that's different. If they'd only gimme a 
part suited to me sex I'd have a limousine and a 
diamond neglectless. But — what are they doing to 
me? They put me, an innocent small-town girl, into 
the most degrading competition with a low down, 
questionable character by the name of Joseph Martin 
and they stipulate that my monkey business is to get 
more and louder and quicker laughs per foot of film 
than any other comedy workman in the business — 
male, female, human, inhuman or slapsticker. Work- 
ing hours? All hours — just as quick as I climb down 
From my tree. Pay? Notadamcent! Wot a life I 
Wot a life!" 

Yours for Africa 
Mrs. Joe. 


JuNQLE Gentleman' 


JCtEiLrE:A6:eD THRU 

UNIVER/Ak - JEWCl. 




January 1 Q 2 o 


441 



LYONS-MORAN 


— WHO WILL snow YOU 
THAT TH[ WALKING STICK 
CAN BL PUNNIK ThAN 
TH[ SLAPSTICK IN ThPR 
NPW STARCOMKY 


Met patootie' 


'BPOWNIE 

VONDCP DOG 


Here is a real four-footed 
comedian — the cutest, 
smartest thing that ever 
ran through a farce from 
top to bottom as hright as 
a wink. And he's just 
hungry to pull something 
funny every minute. Hog 
the spotlight? Say! 
Brownie is having a new 
contract drawn up right 
now that stipulates he's to 
be centered in every scene! 
Two pictures so far and 
two hits that have set 
every audience wild with 
amusement. Book them 
both. 

BROWNIE'S DOGGONE 
TRICKS " 

A LUCKY DOG'S DAY " 


EVfRY UNIVERSAL EXCHANGE 





r 


The biggest picture theatre in the whole 
world is playing these Century-made 
Lion Comedies as a regular part of its 
weekly program. Need we say more? 
No, except that the latest of the ten you 
can see any time is 

"NAUGHTY LIONS AND WILD MEN" 




Lion Comcdios^^ 

DIRECTED By FRED C. FISHBACK^-;:^^ 

LIONS TRAINED 8V CMAS OAY 



r 


BOOK THEN THRU UNIVERSAL 


UNIVERSAL ALWAYS DID MAKE THE BEST SHORT STUFF" 


442 


Motion Picture A e 


Fox Issues Resume of Past Work 


IN a lengthy statement just issued by 
William Fox, president of the Fox 
Film Corporation, a brief summary of 
the beginnings of the picture industry 
is included and mention is made of 
those productions which are regarded 
by the president of the Fox Film as 
the supreme achievements of that or- 
ganization throughout the year just 
drawing to a close. The most perti- 
nent of the material has been selected 
from the report and is submitted in 
the following: 

" Looking backward, we find that 
this marvelous industry had as the 
germ of its inception a toy — the zoe- 
trope. Imagine this toy, a circular 
contrivance with many slits, through 
which the beholder gazes and sees fig- 
ures in motion. 

" Next there is a series of cameras 
photographing racehorses and follow- 
ing that comes the single camera with 
the strip of film. During this time 
motion pictures are looked upon as 
was the zoetrope. Comes then the 
producer, who sees possibilities for 
artistic development and financial in- 
come in the motion picture. He sur- 
rounds himself with experts, who make 
many improvements. 

" As the result of this work single 
reel productions are made and offered 
to the public, which shows little inter- 
est in them because there is lack of 
continuity — lack of story. The pro- 
ducer loses money, is ridiculed ; but 
he has faith in the industry. He con- 
tinues to put his money into motion 
pictures. He produces comedies. The 
public smiles and patronizingly refers 


Cites Industry's Begin- 
nings and Fox Stars 
and Productions 

to these showings as ' the movies.' 

" On the heels of these single reel 
comedies come playlets with a thread 
of a story in them. The public shows 
interest. The single-reel feature be- 
comes a two-reeler, and from that is 
gradually extended until there appears 
the five-reeler, which contains a melo- 
dramatic story. And in that melo- 
dramatic story we have the beginning 
of the success of motion pictures. 

" From the beginning Fox Film Cor- 
poration followed the policy of giving 
the public what it wanted. 'Abraham 
Lincoln said : ' You can fool some of 
the people all the time and all of the 
people some of the time; but you can- 
not fool all of the people all the time.' 
The showman above all other business 
people, knows this is true. The public 
cannot be fooled on amusements. It 
cannot be led astray morally. If a 
play lacks the right moral tone the 
public will show its disapproval by not 
patronizing it. 

" One pf its grea'test achievements 
has been the remarkable screening of 
Henry W. Longfellow's immortal 
poem, ' Evangeline.' This I consider a 
milestone in the path of progress for 
motion pictures. It faithfully follows 
the poem. Its photography is perfect. 
It is splendidly told. The National 
Board of Review gave a showing of 
' Evangeline ' for noted educators and 


distributed questionnaires asking for 
their unbiased opinion of the produc- 
tion. They were unanimous in pro- 
nouncing it one of the most beautiful 
picture plays ever shown. 

" One of our best successes has been 
' Checkers,' adapted from the famous 
story of Henry M. Blossom, and ably 
directed by Richard Stanton, with an 
all-star cast. 

" To my mind, a star who has done 
tremendous good to motion pictures 
is William Farnum. Those who have 
seen him in such productions as ' The 
Lone Star Ranger,' ' Wolves of the 
Night,' ' The Last of the Duanes,' and 
' Wings of the Morning,' have seen 
the cleanest, the best and the strongest 
that can be shown in motion pictures. 

" Pearl White is another star in 
whom Fox Film Corporation takes 
great pride. Her first production as 
a Fox star is ' The White Moll,' an 
adaptation of the story by Frank L. 
Packard, author of ' The Miracle 
Man.' Heretofore Miss White has 
been seen as a star in serials. Now 
she will come into her own as a dra- 
matic star of power and charm. 

" During the coming year there will 
be a great elaboration of the Sunshine 
Comedies. The Singer Midgets have 
been engaged to appear in these fea- 
tures, and we also have Clyde Cook, 
the famous Hippodrome comedian. 

" Captain Bud Fisher has some splen- 
did ideas in view for the Mutt and Jeff 
cartoons, which, during 1920, will give 
motion picture patrons more surprise 
and merriment than ever before.'' 



Realart Reviews Work To Date 


Maurice Toumer producer of " Treasun 
Island " presenting a real skeleton to Clarki 
Irvine, editor of the Goldwyn Studio Skeletor 

Realart Film Plays 
Return Broadway Date 

"When Broadway asks to see a 
picture the second time, that picture 
is the goods ! " 

So says John S. Woody, General 
Manager of Realart Pictures Cor- 
poration in commenting on the sec- 
ond Broadway showing of " Soldiers 
of Fortune," the Allan Dwan pro- 
duction which was the feature pic- 
ture at the big Capitol Theatre sev- 
eral weeks ago. This adventure story 
also was shown last week at B. S. 
Moss's Broadway Theatre. 

At the same time Mary Miles 
M inter in "Anne of Green Gables" 
was the feature photoplay at the 
Rivoli Theatre. The simultaneous 
occupation by Realart films of two 
['■roadway houses sets a significant 
record for a new producing company, 
declare Realart officials. 


IN a length},- statement recently is- 
sued the Realart Pictures Corpora- 
tion reviews the work of the or- 
ganization up to the present, and 
announces that the success of the pro- 
ductions already released has vindicated 
the claims originally made to turn out 
products that would bring big returns 
to the box-offices of Realart exhibitors. 
Excerpts from the statement are 
given, in part, in the following para- 
graphs : 

" Three weeks after Realart Pictures 
Corporation had appeared on the ho- 
rizon the organization had signed up 
three famous stars, had bought a long 
list of famous plays and stories and 
had begun arrangements for the con- 
tracting of two of the best known di- 
rectors in the country. Exhibitors 
throughout the nation who heard the 
promise of the corporation responded 
with a million and a half dollars of 
contracts before the first picture was 
completed. 

" Proving that their program was 
more than a theory, Realart gave the 
industry as its first release ' Soldiers 
of Fortune,' a picturization of the 
famous novel of Richard Harding 
Davis. This photoplay in its world 
premiere at Washington, D. C, broke 
all existing records at Tom Moore's 
Garden theatre; Thus in its first stroke 
Realart vindicated its belief that the 
rpost famous stories bring the greatest 
crowds. Mr. Moore extended his show- 
ing of Realart pictures from one week 
to five. ' Soldiers of Fortune ' con- 


Says Releases Have Met 
Substantial Success 
at All Locations 

tinues to break records in many other 
cities, and has been acclaimed by manj' 
reviewers and exhibitors." 

The second special production re- 
leased by Realart is also a well known 
story, of a type especially adapted to 
the peculiar psychology of the restless 
times. " The Mystery of the Yellow 
Room," an Emile Chautard production, 
adapted from the French novel by Gas- 
ton Leroux, has proved to be a product 
that is diverting and perplexing at the 
same time, and in this respect is par- 
ticularly satisfying to the average 
taste. The Realart report continues : 
" ' The Mystery of the Yellow Room ' 
followed the success of ' Soldiers of 
Fortune' by shattering the box-office 
record of Moore's Rialto theatre upon 
its first Washington presentation." 

In " Anne of Green Gables " the 
producing company has filmed a story 
particularly appealing to girls and 
young women. " ' Anne of Green Ga- 
bles ' has proved a winner, and in many 
instances it has shattered box-office 
records of long standing," declares the 
Realart announcement. 

" ' Erstwhile Susan ' is based upon 
the novel ' Barnabetta,' by Helen R. 
Martin. It has followed upon the 
wake of the successful and widely ad- 
vertised stage run of the play with 


Mrs. Fiske in the leading role. .\t the 
Rialto theatre. New York, ' Erstwhile 
Susan ' played a solid week to capac- 
ity liouses and drew uniformly favor- 
able ciriticism from newspaper re- 
viewers." 

Another production to be released by 
Realart is " The Fear Market," adapt- 
ed from the stage play of the same 
name by Princess Troubetzkey. This 
play had a run on Broadway four 
years ago. Realart is expecting the 
same substantial response for this 
story as has come to its photoplays 
previously released. 


"Bunk Serial" Period 
Has Come to Close 

George Wiley, producer of " The 
Woman in Grey," a new fifteen-epi- 
sode serial starring Arline Pretty with 
Henry G. Sell, has issued a statement 
in which he declares that the day of 
the " bunk serial " is over. 

" The serials of the past," said Mr. 
Wiley, " were on the whole a con- 
glomeration of would-be thrills and 
dare-devil stunts (of the camera) held 
together, or rather not held together, 
by a weak and illogical story. Acting 
and worthy direction were never con- 
sidered essential, and the type of se- 
rials we have been seeing were a nat- 
ural result. ' A Woman in Grey,' our 
new serial, was produced with the same 
care and on the same elaborate plan 
as a five-reel feature." The serial is 
now being sold to State right buyers. 


Dooley Comedies to be 
Released by Tyrad 

The Johnny Dooley Film Comedies 
announce the signing this week of con- 
tracts whereby the entire world's rights 
on the Johnny Dooley comedies have 
been acquired by Tyrad Pictures, Inc. 
The Johnny Dooley comedies will be 
sold on the State Rights basis, and the 
first comedy is to be released January 
I5th. Four pictures are already com- 
pleted and the present schedule calls 
for a two-reel comedy release every 
month. 

Such noted players as Sophie 
Tucker, the queen of jazz, Martha 
Mansfield, the Ziegfeld Folly Beauty, 
and Gilda Gray, the shimmy champion, 
will be seen with Johnny Dooley in his 
first screen offering "Some Mind 
Reader," which will be released Jan- 
uary 15th. 


Deitrich-Beck Sign Up 
Marie Shotwell 

Marie Shotwell. who recently com- 
pleted an important role in Frank G. 
Hall's production, " Chains of Evi- 
dence " under the direction of Dallas 
M. Fitzgerald, was signed last week 
by Deitrich-Beck, Inc.. for a role in 
Doris Kenyon's next starring vehicle, 
• "The Har\-est Moon" under the di- 
rection of J. Searle Dawley, former 
director of Marguerite Clark. Work 
starts this week at the Leah Baird 
Studio, Fort Lee. 


anil a r y j , i Q 3 o 


443 



Warner Shifts His Type of Roles 


uglas McLean and Doris May in the 
ramount-Artcraft production " What's 
Your Husband Doing?" 


.'evv Select Elxchange Is 
Opened 

Persons prominent in motion pic- 
re production and exhibitors from 
?w York and nearby cities were 
-■sent last Saturday afternoon, De- 
nber 20, at the opening of the new 
w '^'ork Exchange of Select Pic- 
es at 130 West Forty-sixth street, 
im two until five o'clock. 
With the branching out of the Selz- 
k Enterprises. Select moved its 
ice from 729 Seventh avenue to the 
avitt Building on the first flooi, 
rmerly occupied by the World Pic- 
• Corporation, where it occupies 
ntire floor of about 4.000 square 


H. B. Warner has experienced a de- 
cided revolution in the manner of roles 
that he has been called upon to enact, 
says a recent report from the offices 
of Robertson-Cole. From high society 
roles, such as he assumed in "A Fug- 
itive From Matrimony," Mr. Warner 
has swung around to the part of an 
adventurer in his current Robertson- 
Cole production, "Haunting Shadows," 
directed by Henry King and produced 
by Jesse D. Hampton. 

".\ Fugitive From Matrimony" was 
a society drama, the kind that Warner 
is said to register unusually well in. 
Hampton, to prove that Warner is a 
most versatile screen-actor, cast him as 
an adventurer in the forthcoming Rob- 
ertson-Cole production, "Haimting 
Shadows." 

An unbroken mystery which is sus- 
tained until the last scene of the pic- 
ture, is said to make "Haunting Shad- 
ows" "'one of the best melodramatic 
screen stories of the day in which ac- 
tion is the by-word." This screen of- 
fering is based upon "The House of a 
Thousand Candles," written by Mere- 
dith Nicholson. 

The locale is Indiana, where, years 
before the story opens, an elderly man 
named Glenarm built a castle of the 
Tudor period, which he was not able to 
finish fully before his death. He leaves 


From a Society-Man to 
Adventurer to Prove 
His Versatilitv 


a will to the effect that his grandson, 
John Glenarm, must live for one year 
in the castle if he expects to share in 
the estate. Glenarm, a yoimg man of 
brave and adventurous mind, likes 
nothing better and moves in. 

The very first night he is in the 
house, as he is dining, a wine glass is 
splintered in his hand by a bullet from 
an unseen foe. This is only the be- 
ginning of many strange happenings. 
•Mysterious enemies search the place by 
day and by night. Even a young 
woman whom Glenarm falls in love 
with is a mysterious personage. She 
attends a girl's school which is nearby, 
and only after many weeks does Glen- 
arm learn that she also is regarded as 
another heir to the estate. 

There is a striking climax, to the 
picture in the hour when Glenarm, 
assisted by two faithful friends, is giv- 
ing battle to his foes in the great hall 
of the castle, just as some English lord 
might have done centuries ago, in just 
such a building. A happy and accept- 
able ending does not appear until the 
verv conclusion of this melodramatic 


picture it is said. 

Producer Hampton and Director 
King have surrounded Mr. Warner 
with a good cast, including Charles 
Mailcs, Edward Peil, Frank Lanning, 
Florence Oberle, Harry Kendall, Mar- 
guerite Livingston, Martin Dcvereux, 
Patrica Fox and Charles French. 

I am willing to stake the reputation 
of my studios on "Haunting Shadows," 
declared Mr. Hampton in his report 
to officials of Robertson-Cole. It is 
an ideal Warner story and he sure 
makes good in his new line of work. 
In making this picture we had one eye 
on the box office and the other on 
(|uality of production and we have ac- 
complished both. 

"There are all kinds of exploitation 
and advertising possibilities in this 
next Warner picture. This will make 
it a money-getter and a rapid seller. 
It has the real punch in the story and 
with the cast that supports Warner, a 
new epoch in motion picture beauty is 
born to the world." 

A. S. Kirkpatrick, vice-president and 
general manager of the Robertson-Cole 
Distributing Corporation, says that the 
avalanche of requests for the next 
Warner releases have been more than 
twenty-five per cent, over his last pro- 
duction, "A Fugitive From Matri- 
mony." 


Goldwyn Defines New Policies 


Vitagraph Comedies 
Listed for January 

\'iiagraph's January comedy releases 
include three Big " V " special 
nedies — Montgomery and Rock in 
"hrobs and Thrills," James Aubrey 
" Dames and Dentists," and Harry 
,nn in " Pipe Dreams and Prizes." 
ere will also be five single reel Big 
comedies — " Flatheads and Fliv- 
s," " Hazards and Home Runs," 
iuff and Gun Play," " Rips and 
shcs," and " Cops and Cussedness." 
ere will be no Larry Semon comedy 
ease during January, his next big 
cial comedy, under his new $3,- 
.000 contract, being held over until 
following month. 


heodore Kosloff Joins 
the De Mille Staff 

Theodore Koslofif, t h e Russian 
icer, has affixed his name to a long- 
m agreement by the terms of which 
will appear in and assist in the 
iduction work of future Para- 
unt-Artcraft pictures, according to 
announcement just made by Cecil 
De Mille, Director-General of the 
mous Players-Lasky Corporation, 
n addition to his work before the 
tiera, Theodore Kosloff will assist 
De Mille in a technical capacity, 
an authority upon the art of the 
ice and of Oriental stage settings, 
will be of great assistance to the 
cctor. 


pecial importance is attached to the an- 
ncement by Myron Selznick that " A 
il and His Money," by George Barr 
Cutcheon, will be Eugene O'Brien's next 
ure and that Robert Ellis will be his 
ctor. 


IX a Statement just issued for publi- 
cation, Goldwyn Pictures defines 
its policies for the coming j-ear as 
regards its production, exploitation and 
sales methods and devotes special at- 
tention to the standards that arc to be 
followed in the actual producing of 
its 1920 features. The statement fol- 
lows in full : 

" Recognizing that every picture 
must stand on its own merits, no mat- 
ter what the prestige of the company 
distributing it, Goldwyn Pictures Cor- 
poration has determined to make each 
release of the coming year a genuine 
special. This means, according to the 
statement received from the Goldwyn 
offices this week, that everyone con- 
nected with the Goldwyn producing 
force, from the director to the player 
in the least conspicuous role, will be 
impressed with the necessity of turn- 
ing out pictures of the highest quality 
and not the product of a machine-like 
system. 

" The lesson of the past year, as 
interpreted by Goldwyn officials, is 
that the greatest photoplays have been 
the result of individual effort un- 
checked by time restrictions and the 
limitations necessarily imposed on a 
director who is working to keep pace 
with a rigid release schedule. Step 
by step, the organization built by Gold- 
wyn, has been developed in a way to 
make possible the dream of a pro- 
ducer who has perfect motion pictures 
as his aim and knows that they can- 
not result from factory methods. 

"Goldwyn's great spectacles of re- 
cent months, Geraldine Farrar in 
'The World and Its Woman' and 
' Flame of the Desert,' were placed 
unreservedly in the hands of Reginald 
Barker, who worked in his own man- 
ner, with the unexcelled resources of 


Discusses Production, 
Exploitation and 
Sales Methods 



" The ' Special ' idea also will be 
carried through in the distribution and 
exploitation of the picture, which in 
every instance will be backed by a 
campaign prepared by Goldwyn to 
meet the demands of the particular 
photoplay. In offering the productions 
to buyers, Goldwyn follows the system 
whereby an exhibitor is expected to 
I hoose whatever attraction appeals to 
him." " Quality not quantity " is an- 
nounced by Goldwyn as its motto for 
the coming year. 


Geoffrey Nye, who has been appointed far 
eastern representative for Goldwyn Dis- 
tributing Corp, 


the Culver City Studios at his dis- 
posal. 

" With the added facilities conse- 
quent upon the establishment of a pro- 
ducing force in the East, it has become 
possible for Goldwyn to handle more 
pictures than ever, without the studio 
space being crowded, but the produc- 
tion schedule will not be increased. 
The producing policy is to treat each 
picture as though it were the only 
photoplay being made by the organi- 
zation. If more than the customary 
time is required to get the desired re- 
sults, the stages are at the disposal of 
the director as long as he needs them. 


Role of Tarkington's 
" Edgar " Is Filled 

Goldwyn announces that E. Mason 
Hopper has found the ideal boy to 
interpret Edgar in the Booth Tark- 
mgton series of twelve two-reel come- 
dies to be produced by Goldwyn Pic- 
tures Corporation. Work on the first 
of the pictures was started at the 
Culver City Studios last week. 

The choice of the director is Johnny 
Jones, who is said to fulfill the de- 
tailed description of Edgar supplied 
by Mr. Tarkington. His experience 
as an interpreter of youthful charac- 
ters, it is asserted, assures his ability 
to handle this important role success- 
fullv. 


San Francisco to Be Set- 
ting for Comics 

Three Flanagan and Edwards come- 
dies, which are filmed by the National 
for state rights release, will be made 
in San Francisco during January, 1920, 
according to I. Bernstein, production 
manager. 


444 


Motion Picture N e 


I 


Name of Locklear Will 
Exploit Aerial Film 

Carl Laemmle, in presenting Lieut. 
Locklear in the big aerial feature, 
" The Great Air Robbery," believes 
that the exhibitors will have the ben- 
efit of capitalizing on Locklear's popu- 
larity on account of the great draw- 
ing power of his name. Universal of- 
ficials feel that this Universal produc- 
tion should prove a big money maker 
for all houses booking it. " It is cer- 
tain," says the Universal announce^ 
ment, " it will bring home to the pub- 
lic thrills which it has never experi- 
enced before." This picture is the 
one in which Locklear performs the 
hazardous feat of changing planes in 
mid-air. 


Olive Tell to Star for 
Jans Pictures, Inc. 

Jans Pictures, Incorporated, this 
week announced the name of the first 
star to be featured in the photodramas 
they will begin producing at once. 
Miss Olive Tell, who is playing on the 
speaking stage in Morosco's " Civilian 
Clothes," is the young lady they have 
signed. 

Miss Tell is probably best known 
to film fans for her work in such fea- 
tures as "To Hell with the Kaiser!" 
and " Secret Strings-" She began her 
screen career as a member of the 
Empire Mutual All Star Company. 
B. A. Rolfe will direct Miss Tell. 


Gives Trade Showing of 
" Erstwhile Susan " 

W. H. Willard, of Realart's Chicago 
office, held a private showing of " Erst- 
while Susan," featuring Constance 
Binney, on December 12th, to a large 
gathering of showmen. 

" ' Erstwhile Susan ' was already an- 
nounced for its first Chicago presenta- 
tion at the Playhouse on December 
14th, but such was the result of coun- 
try-wide reports on this new motion 
picture drawing card that the Chicago 
office deemed it inadvisable to wait 
even the two days that intervened," 
says the Realart report. 

" The bookings on ' Erstwhile Su- 
san ' are reported to be gratifying as 
the result of the screening." 



Here they are, actors, directors, workirig-staff, etc., all ready for work at the new 
^ Christie studio in Hollywood 

Equity Feature Progressing 

H. Somborn Says " The Forbidden Woman " 
Possesses Some Very Striking Settings 

HERBERT K. SOMBORN, presi- 
dent of Equity Pictures Corpora- 
tion is said to be in Los Angeles at the 
Garson Studios, Inc., watching the 
progress of Clara Kimball Young's sec- 
ond Equity production " The Forbid- 
den Woman," by Lenore J. Coffee, a 
former Los Angeles newspaper woman. 

Mr. Somborn is enthusiastic in his 
expressed opinion of results obtained 
by producer Harry Garson, and his 
technical staff. In a letter received at 
the Equity offices, Aeolian Hall, Mr. 
Somborn states, " I consider that in 
scenic equipment, costuming, cast, and 
in all that goes to make a great screen 
production, as well as its wonderful 
storj', ' The Forbidden Woman ' will 


be the banner attraction of the new 
year." 

In " The Forbidden Woman," one of 
the most striking features are the sets. 
One of these sets shows an apartment, 
half library and half living room, 
decorated with the trophies of a big 
game hunter and the mementos of 
many athletic successes. 

Clara Kimball Young, with her man- 
ager and director, Harry Garson, are 
reported to be in San Francisco at 
work on exterior scenes for " The 
Forbidden Woman." This production 
will be given to the public through 
Equity Pictures Corporation as Miss 
Young's first offering for the j'ear 
1920. 


Another D. W. Griffith girl has come to 
the front as a leading lady in the selection 

of Mary Vittitoe, who will be known pro- rule's nr'ivp ^-nntpst fnr thf hpct Invp 
fessionally hereafter as Mary Texas, lor the ^ P"^'^^ contest lOr tne DeSt lOVe 

leading feminine role in ex-bandit Emraett letter sent to Lew Cody, Star of the 
Dalton's production, " When a Man's a Pal." January Robertson-Cole picture, " The 

Beloved Cheater," more than 3,500 
missives from all sections of the coun- 
try have already been received at the 
New York office. So that the judges 
will be absolutely fair in picking the 
winners of the $500 prizes, officials of 
Robertson-Cole are having these let- 
ters typewritten and numbered; offi- 
cials of the company will retain the 
originals, and no means of identifica- 
tion will be given those who are to 
pass upon the merit of the contest- 
ants, it is said. Judges for the con- 
test will be announced shortly, and 
awards will be made as soon as all 
of the letters are read. 

Mr. Cody, in speaking of the plan, 
said : " The picture, ' The Beloved 
Cheater,' I am sure will be greatly 
benefitted by the additional publicity 
these letters will add and I am of the 
Norma Talmadge opinion that Robertson-Cole has made 


Many in Love-Letter Contest 

Robertson-Cole Publicity Stunt for 
" The Beloved Cheater " Is a Success 

D OBERTSON-COLE CO. reports 
^ that as an answer to Robertson- 


Kaufman Returns froi 
Abroad 

A LBERT A. KAUFMAN, who h; 
been in charge of the constru 
tion and equipment of the Londt 
studio of Famous Players-Lasl 
British Producers, Ltd., has returnc 
to America, his work having been con 
pleted and the management of tl 
studio having been turned over 
Milton E. Hoffman, who will be 
permanent charge of production woi 
there. 

Mr. Kaufman confessed to beir 
glad to get back where he can re 
awhile from his strenuous labors o 
the other side. "The six months 
spent in England," he said, " passe 
like so many weeks, so jammed fu 
were they of activity and detail n 
quiring constant attention. We su( 
ceeded in finding just the right builc 
ing to adapt to our use, but the wor 
of rebuilding and equipping it prove 
tremendous. Film producing condi 
lions were almost chaotic, and if ; 
were not for the fact that I had mo« 
capable assistants I might be over ther 
yet. 

" Perseverance, patience and 
liberal appropriation, however, com 
bined to overcome the obstacles, ant 
the British organization now- has, prac 
tically complete and ready for produc 
lion operations, not only one of tb 
largest but one of the best equippet 
studios in Europe. 

" I gave comparatively little atten 
tion to the matter of building up ; 
producing organization, but before 
left, Mr. Hoffman had made rapu 
progress in that direction and I cat. 
say with confidence that Famote 
Players-Lasky British Producers, Ltd 
will soon start production, under a com- I 
bination of the most approved Britisl 
and American methods, with an or- 
ganization that will make us on thi; ( 
side ' go some ' if w-e are to maintair 
our prestige. Their plans are laid or 
a huge scale and I predict that theii i 
productions will surprise us when w* 
see them." 

Mr. Kaufman leaves this week foi 
California where he will confer will 
Adolph Zukor and Jesse L. Laslo- on 
new production activities of Famnj? 
Players-Lasky. 


good its boast to make it the best ex- Filming of " The Hope," the second oi 

ploited production of the new season." ^ane melodramas to be produced 

u Tl T-. 1 1 ^, II • . ^ by Screen Classics, Inc., will start at the 

Ihe Beloved Cheater "• ■ • " 



is the first 
of the Robertson-Cole productions 
made by Gasnier. The story was 
chosen and William Christy Cabanne, 
who directed the picture, was given 
the script and told to make the best 
picture possible. Lew Cody is sup- 
ported by a good cast led by Eileen 
Percv. 


Metro studios in Hollywood this week. 


Rothacker to Make Film 
for Shoe Concern 

The Rothacker Film Mfg. Co. an- 
nounces that it has been selected by 
the International Shoe Co. to make a 
six-reel motion picture of the world's 
largest shoe industr}-. The six-reeler 
is to be shown at the Januan,- conven- 
tion of the retail shoe dealers in Bos- 
ton, and later exhibitions will be given 
to smaller dealers all over the coun- 
try. It is planned to make an educa- 
tional one-reeler from the 6,000 feet 
at a subsequent date. 



" The Heart of a Gypsy " is a 
mark feature 


Hall- 


)I1 


January i p2o 


445 


F. P.-Lasky's January List Neilan's Exploitation Plans 


Six Dramas and Fou 
Ince's " Dangerous 

sl'T'HE subjects embodied in the list 
m A of Paratnount-Artcraft feature rc- 
• leases for January, just announced by 
' Lichtman, General Manager of 
-tribution, Famous Players-Lasky 
rporation are said to be widely di- 
rsified in character and treatment. 
I Of the ten features, six are essentially 
'dramatic and four are comedies. Of 
' ■ dramatic subjects, two are listed 
- specials, and one, Thomas H. Ince's 
J. /'Dangerous Hours," is classed as a 
Jsuper- special. 

The three features scheduled for 
ij[January 4 are Enid Bennett in "The 
,^(Woman in the Suitcase,"' an Ince pro- 
fluction ; Bryant Washburn in "Too 
uh Johnson" and Ethel Clayton in 
he Thirteenth Commandment." The 
id Bennett picture was directed by 
. icd Niblo from a story and scenario 
by C. Gardner Sullivan. Miss Bennett 
supported by William Conklin, 
IClaire McOowell, Dorcas Mathews, 
Koland Lee, Donald MacDonald and 
' idys George. George Barnes was 
e cameraman. 

William Gillette's stage farce, "Too 
^'uch Johnson." is said to prove a 
od vehicle for Bryant Washburn. 
Ir. Washburn's leading woman is 
■ '•|Lois Wilson and the supporting cast 
includes among others Adele Farring- 
: pn, Monte Blue, Clarence Geldart and 
"Gloria Hope. The scenario was writ- 
1 by Tom J. Geraghty and Donald 
isp directed. 

It is stated that "The Thirteenth 
unmandment" presents Ethel Clay- 
nore in a highly dramatic role. Miss 


r Comedies Appear — 
Hours " Is Featured 

Clayton's leading man is Charles Mere- 
dith; and included in the supporting 
cast are Monte Blue, Anna Q. Nilsson, 
Irving Cummings and Winter Hall. 

January 11 is the release date of 
the William S. Hart production, 
"Sand!" This is a picturization of 
Russell A. Bogg's story, "Dan Kur- 
rie's Inning," the scenario being by 
Lambert Hillyer, who also directed the 
prodxiction. Mary Thurman is Hart's 
leading woman. 

The 11th also brings to the screen 
the first George Fitzmaurice Produc- 
tion. This is "On With the Dance," a 
special in which Mae Murray and 
David Powell are featured. 

On January 18, "Mary Ellen Comes 
to Town", starring Dorothy Gish ; a 
Mark Twain Paramount- Artcraft pic- 
ture, "Huckleberry Finn", in which 
Lewis Sargent plays "Huck" ; and "The 
Tree of Knoklcdge" with Robert War- 
wick as the star, are scheduled for 
release. 

The releases for January 25 are 
"What's Your Husband Doing?", in 
which Douglas MacClean and Doris 
May are co-starred, and "Dangerous 
Hours". "Dangerous Hours," the 
Ince super-special, was adapted by C. 
Gardner Sullivan from Donn Byrne's 
Saturday Evening Post story, "A 
Prodigal in Utopia." Lloyd Hughes 
plays the leading role. Barbara Cas- 
tleton has the feminine lead, and char- 
acter roles are skillfully interpreted by 
Claire DuBrey, Jack Richardson, Walt 
Whitman, Lew Morrison and Gordon 
Mullen. 


Vitagraph Has New Stars 

Joe Ryan and Jean Paige Elevated to 
Stardom; to Make Debut in Big Serial 

IP wo new stars are about to glitter 


in the film constellation. 
Albert E. Smith, president of Vita- 
iriikraph, has returned from a visit to the 
•( Vest Coast Studio at Hollywood, Cal., 
•n with the interesting announcement that 
oe Ryan and Jean Paige will be co- 
Ittarred in the next Vitagraph serial, 
Ifollowing Antonio Moreno's serial, 
'The Invisible Hand," which is near- 
ng release date. Joe Ryan, a " bad 
nan " on the screen, has appeared in 
number of Vitagraph serials, and 
iliss Paige has been leading lady in 
ig feature productions at Vitagraph's 
Brooklyn studio. 

The new serial, with the Joe Ryan- 
ean Paige combination starring, will 
e made under the tentative title of 
Moods of Evil." It was written by 
Vlbert E. Smith and Cyrus Townsend 
irady. The scenario was made by 
rraham Baker, who has scores of suc- 
essful scenarios to his credit. 
Like " The Invisible Hand," with its 
ecret Service theme, the forthcoming 
Krial is said to be a departure from 
he stereotyped sort of episode play in 
rhich " thrills " are dragged in by the 
eels on the least provocation. Mr. 
smith and his collaborator have had 
long and varied experience in writ- 
ig this form of motion picture enter- 
i^nment, and are adepts in working in 
T he necessary thrills in a logical man- 
,Jier. 


The launching of a new serial with 
new stars and a complete new organ- 
ization including directors, camera men 
and supporting company is further 
evidence of Mr. Smith's faith in the 
popular liking for this particular form 
of entertainment. He has always been 
a firm believer in the serial, and has 
been co-author as well as producer of 
the serials. " The Fighting Trail," 
" Vengeance — and the Woman," " A 
Fight for Millions," " The Iron Test," 
" The Man of Might " and " Smashing 
Barriers;" also of "The Invisible 
Hand," which is nearing release date. 


Author Present at Mak- 
ing of Nazimova Film 

I. A. R. Wylie, whose novel of 
Anglo-Indian life is the basis of 
" Stronger Than Death," Nazimova's 
forthcoming screen production, was 
present during the major part of the 
work on the picture at Nazimova's 
studios in California. Miss Wylie, it 
is said, visited the studios at Nazi- 
mova's personal invitation, and gave 
many valuable suggestions which the 
star utilized for the improvement of 
her screen work. It is stated that Miss 
Wylie spent about two months in al- 
most daily visits to the studios. 


Direct Co-operation Hetween Pro- 
ducer and Exhibitor Is the Objective 


MARSHALL XElLAiV is reported 
to be preparing extensive i)lans 
for direct exploitation service with ex- 
hibitors on his productions. This ser- 
vice will augment the publicity and ad- 
\ertising serivce of the distributors of 
Marshall Neilan Productions. Special 
advertising and publicity stunts, to- 
gether with a large variety of photo- 
graphs, stills and special material arc- 
said to be now in course of preparation. 

The initial Marshall Neilan Pro- 
duction, the title of which has not as 
yet been announced by Mr. Neilan, is 
said to be particularly well adapted 
for exploitation. The story itself is 
said to be well known to the public, 
and the novel is at present receiving 
a large national advertising campaign, 
according to reports. 

Special advertising and publicity 
material planned especially for the 
exhibitor's use and tie-ups of great 
drawing power, are now being ar- 
ranged, it is stated. A trained news- 


assisted 
and a 


paper and advertising man, 
by an expert photographer 
magazine writer, are now working at 
the studio, it is said, and are prepar- 
ing matter of a novel nature, which, 
it is expected, will be particularly wel- 
come to exhibitors. 

In discussing his views on publicity 
co-operation between pr.oducer and 
exhibitor, Mr. Neilan said: "There is 
room for special co-operation between 
producer and exhibitor. It is true 
that the exhibitor to-day is getting 
the best exploitation service that has 
ever been evident in the business. At 
the same time, I feel there is much 
work to do in this connection on the 
part of the producer. It is the per- 
sonal contact that counts, and it is our 
aim to give the exhibitor, not a set 
of form letters or a printed sheet of 
instructions, but a direct and indi- 
vidual service that will prove of real 
help to him in his own locality." 


Hallmark Handles Re-Issues 

Will Distribute Earlier Productions 
Starring Minter, Russell and Fisher 

ill " Impossible Susan." 

" The Ghost of Rosy Taylor " is 
adapted from Josephine Daskam 
Bacon's story. It was directed by 
Edward Sloman, and in the supporting 
cast appear George Periolat, Helen 
Howard and Emma Kluge. 

Elizabeth Mahoney wrote "A 
Square Deal " for Margarita Fisher, 
and Lloyd Ingraham directed the play. 
Jack Mower, Val Paul, Constance 
Johnson, Louis Wells and Nanine 
Wright appear in the cast. 

" Social Briars " was one of Miss 
Minter's best plays, according to re- 
ports. Alan Forrest, Anne Schaeffer, 
George Periolat and Claire duBrey ap- 
pear in the cast. The director was 
Edward Sloman. 


FIVE feature productions selected 
from the earlier releases of Mary 
Miles Minter, William Russell and 
Margarita Fisher have been revived 
and will be released as a separate series 
through exchanges of the Hallmark 
Pictures Corporation, it is reported. 

The productions were made by the 
American Film Company, Inc., and are 
controlled by Exhibitors Mutual. 
Prints are now in the Hallmark 
branches with a supply of new paper 
and other advertising material. The 
scries includes : Mary Miles Minter 
in " The Ghost of Rosy Taylor ; " 
Margarita Fisher in " A Square 
Deal;" William Russell in "Up 
Romance Road;" Mary Miles Minter 
in " Social Briars ; " Margarita Fisher 


i6 


Flying A'' Announcements 

R. R. Nehls Tells of Progress on the 
New Sylva Film; Outlines 1920 Policy 


RR. NEHLS, General Manager of 
•the American Film Company, in 
a recent communication, conveys New 
Year's greetings to the trade and an- 
nounces that work on the " Flying 
A's " forthcoming production, starring 
Marguerita Sylva, is progressing rap- 
idly. 

This feature, which is based on 
Samuel Merwin's book, " The Honey 
Bee," is now under production at the 
American's studios in Santa Barbara, 
Cal. The director is Rupert Julian, 
probably best known for his directorial 
work in turning out " The Beast of 
Berlin." Madam Marguerita Sylva, 
who takes the leading feminine role 
in the new picture, is said to bring 
into play a deal of " sparkle, intellect 
and emotional power." Mr. Nehls 
further announces that a good cast 


has been selected to support the 
Belgian actress in the feature. 

The announcement also outlines the 
plans of the American Film for the 
year of 1920 and promises a high- 
standard of production for the com- 
ing year. "Nineteen^Twenty," says the 
communication, " is booked to go down 
in American Film Company history as 
a year of unparrallcled growth and 
achievement. The ' expectancy sheet ' 
has been written up on that basis, and 
every expectancy is going to be met." 


Edgar Lewis, following a change ot plans, 
has postponed the picturization of " La- 
homa " for several months and is now in 
California working on " Sherry," the novel 
of George Barr McCutcheon. 


Anita Stewart and her entire supporting 
cast in Louis B. Mayer's " The Fighting 
Shepherdess," have gone into the sheep 
country of California to film a number of 
exterior scenes. 


446 


Motion Picture New 


Geoffrey Nye, Goldwyn's 
Agent for Far East 

Geoffrey Nye, long associated with 
motion picture enterprises in Aus- 
tralia and New Zealand, has been ap- 
pointed Goldwyn representative in the 
Far East. Mr. Nye left New York 
for San Francisco last week and on 
December 27 sailed for Shanghai, 
where he will begin a campaign of 
promotion and exploitation to cover 
at least nine months, during which, it 
is said, he will visit China, the Philip- 
pines, the Straits Settlements, the 
Dutch East Indies, India and Aus- 
tralia. 


Special News Dept. Be- 
gun by First National 

A special newspaper service depart- 
ment, which will provide publicity 
matter direct to newspapers in all 
parts of the United States and 
Canada, has been added to the De- 
partment of Advertising of First Na- 
tional Exhibitors' Circuit, under the 
direction of C. L. Yearsley. Its pur- 
pose is to supply newspapers with pre- 
release news of the studio activities 
of the various producing units affili- 
ated with the Circuit by releasing 
contracts. 


Good Cast Arranged for 
"$1,000,000 Reward" 

Several well-known artists make up 
the large cast of "$1,000,000 Reward," 
one of the latest serial productions, 
presented by Harry Grossman as the 
first release of Grossman Pictures, 
Inc., and prepared for the screen by 
Arthur B. Reeve and John W. Grey. 
The star part of Betty Thorndyke is 
filled by Lillian Walker, with Coit Al- 
bertson and William Pike playing 
strong supporting roles. 

Joseph Marba and Leora Spellman 
are also seen in important parts. 


Universal Tie-Up Successful 

Film Company in Arrangement with the 
Xmas Fund Drive Derives Big Business 


A CCORDING to a statement of 
the Universal Film Universal's 
New York Exchange did the biggest 
business of its existence this week. 
"Every picture was booked to the 
limit. Not a reel was on the shelf 
during the week, and there was not a 
single open day," says the report. 

The week had been heavily adver- 
tised as "the banner week of the Uni- 
versal Holiday Season." Several 
weeks ago an arrangement was ef- 
fected with the managers o^ the New 
York American and Journal Christ- 
mas Fund whereby Universal would 
cooperate with the managers of the 
Fund. In return, the Christmas Fund 
managers agreed to boost Universal 
pictures, the arrangement being a 
percentage one, it is stated in the Uni- 
versal report. 

Carl Laemmle, president of Univer- 
sal, agreed, it is reported, to turn 
over a portion of the gross receipts 
taken in during the last week before 
Christmas. The American and Jour- 
nal set about to make those receipts 
as large as possible, so that the Fund 
would benefit to the limit. How well 
they succeeded is apparent by the 
record, "not an open day left to 
book," announces Universal. 

Exhibitors are said to have re- 
sponded remarkably. Scores of them 
booked Universal pictures for all the 
open days they had ; many others, 
who were booked solidly, arranged to 
transfer dates so that they could play 
Universal features instead it is as- 
serted. 

Very many of them are giving 
benefit matinees toward the Christmas 
Fund in answer to a request from the 
Big U managers. These include ex- 
hibitors in every part of New York 
and Brooklyn, in many towns of New 


Jersey; and also in upstate New 
York. 

The International Film helped 
along the campaign as well as the 
newspapers did. The News Reels 
carried a flash advising the people of 
what was being done, telling them 
that a worthy cause was being helped 
through Universal pictures and invit- 
ing them to assist. According to re- 
ports, the News Reel won applause in 
every theatre where it was shown. 


Controls Market Abroa« 
on Olive Tell Films 

The Jans Pictures, Inc., have jui 
concluded arrangements with the E> 
port & Import Film Company when 
by the latter will control the foreig 
market on photoplays, featuring Oliv 
Tell, in a series of productions unde 
the direction of Mr. B. A. Rolfe. 

It is stated that active operations b€ 
gin on the first of January, as Mi 
Rolfe has already engaged the Peer 
less Studios and is reported to be pre 
paring for the first picture, which wil 
be ready for showing on or abou 
February 1, it is said. 


National's Scenario De- 
partment Reorganized 

The scenario department of the Na- 
tional Film Corporation has been com- 
pletely reorganized, L. V. Jefferson, a 
specialist in adapting books for the 
screen, is the new editor. Harry 
Wulze, who wrote Mack Sennett 
comedies ten years ago has charge of 
comedy continuit}', while Mrs. Alma L. 
Jackson is reader. Mr. Jefferson 
adapted Zane Grey's " Desert of 
Wheat" and Opie P. Reads' "The 
Kentucky Colonel " for the screen. 


Victor Kremer Adds to 
His Sales Force 

Due to the volume of business which 
Victor Kremer Film Features, Inc., 
is now handling, Mr. Kremer this 
week announced that he had to en- 
large his sales staff by the addition of 
two well known film salesmen. He 
has engaged Phil Goldstone and Bert 
Lubin, well known to distributors and 
exhibitors in the West, to handle for 
him the five Chaplin productions which 
he now controls. 


Stunt Exploitation on 
" Crimson Shoals " 

Among the several exploitatiot 
stunts furnished by Monopol PicturcJ 
Company for their feature, " Crimsor 
Shoals," are books of matches carry- 
ing a scene from the photoplay on the 
covers. The title of the film is printed 
across the face of the book as well as 
across the matches, with a space on the 
cover large enough to carry the name 
of the theatre showing the picture. 
There has been a healthy demand for 
the novelty from theatres playing the 
attraction. 


Grace Darling to Star in 
R. W. Chambers' Story 

'■ Even as Eve," starring Grace Dar- 
ling, will be released by First National 
Exhibitors' Circuit about the middle 
of January. The story is an adapta- 
tion by Charles A. Logue of Robert W. 
Chambers' novel, •' The Shining Band." 
It was produced by the A. H. Fischer 
Feature, Inc., and directed by B. A. 
Rolfe and Chester DeVonde. 

Among those in the cast are Grace 
Darling, Ramsaye Wallace, E. J. Rat- 
cliffe, Sally Crute, Marc :McDermott, 
G. V. Seyffertitz, John Goldsworthy, 
John L. Shine and Robert Gibbs. 


HECTOR CLOVERIO 

presents 

BILLIE BINGHAM JOSEPH GRANT KELLEY RUBY BENNING 

Dixie Stratton, Curtiss Hansen, Madaline Mathews, " Little Bemice Smith," Georgie Downs, Matt Boyle, Florence Snow and 
the Cloverio Girls 

in " CLOVERIO COMEDIES " now being produced 


IT REQUIRES ORGANIZATION TO MANUFACTURE GOOD ENGRAVINGS 
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THE STANDARD ENGRAVING CO. 

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htj aiTV^ BOI>TO:Nr andi GEOUGE MTDDLETO^W. 


Featuring ALICE LAKE/ and a distinguished ca 




a including JACK MIILHALL TRANK CUBHIER 



4 

if 



^Jhe pictoriaJ. effects cure 
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J^aturing AT JCE li-AICE 


directed hy 

cJOHN E. IITCE 


January i g 3 o 


451 


C. B. Price Control Ex- 
clusive U-Boat Film 

C. B. Price Co., Inc. has taken over 
the rights to the "U-35" picture, ex- 
ploits of a German sub-marine bj' per- 
mis.'iioa of the British Admiralty. It 
is the photographic records taken 
aboard the '■U-35" for the exclusive 
use and entertainment of the Kaiser 
and shows the means he employed to 
keep himself posted on his pet methods 
of warfare, intended for ihc personal 
pleasure. 

The W. H. Productions had adver- 
tised the distribution of "U-3S," but 
will not do so, as explained in the ad- 
vertisements of C. B. Price Co., Inc., 
appearing in this week's trade press. 

Mr. C. A. Meade, C. B. Price Co.'s 
representative, has just returned from 
W ashington, D. C, where he showed 
the picture to Commander Foote, Aide 
to the Sec'y of the Navy, and other 
Navy officials from whom he received 
hearty endorsements. Commander 
Foote also made a request that the 
Xavy Department have a print of this 
subject for their official records. 


State Right Sales 


VICTOR KREMER reports the sale of four of the Chaplin 
productions he is handling, " The Champion," " Jitney 
Elopement," " Work " and " By the Sea," to Sidney B. 
Lust of Super Film Attractions, Washington, D C, for 
District of Columbia, Delaware, Maryland, Virginia and North 
Carolina. 

Sam Zierler, manager of Commonwealth Pictures, Inc., has 
purchased the rights for New York and Northern New Jersey to 
"The Sacred Flame," written and produced by Abraham S 
Schomer and starring Emily Stevens. 


" Lost Battalion " Given 
Special Showing 

A special big showing is being ar- 
ranged for the W. H. Productions Co. 
feature, now being realesed on the 
State Rights market, "The Lost Bat- 
talion," at Pittsficld, Mass., the home 
town of Lt. -Colonel Chas. W. Whittle- 
sey, the commander of the famous bat- 
talion, who has re-enacted in this pro- 
duction, together with the other sur- 
vivors of that famous episode, the ac- 
tual story of the momentous fight. 

It is being arranged that Major Gen- 
eral Robert .Alexander, commander of 
the 77th Division, also Lt. Col. Whit- 
tlesey's command, who are all featured 
in the photoplay be present during the 
showing. 


Robert W. Priest, president of The Film Market, Inc., reports 
the following sales: "The Spoilers" for Northern New Jersey, 
Iowa and Nebraska, Delaware, Maryland, District of Columbia, 
Virginia; "Beware of Strangers" for Washington and Oregon; 
" The City of Purple Dreams," " Who Shall Take My Life " and 
"Beware of Strangers" for Eastern Pennsylvania and Southern 
New Jersey, and " Why the Bolsheviki " for Louisiana and Mis- 
sissippi. ' 

Tower Film has disposed of the following territories on " Some 
Nerve," the Chaplin release: New York City, Western Pennsyl- 
vania and West Virginia, Ohio, Kentucky, Maryland, Delaware, 
District of Columbia, Virginia, Michigan, Wisconsin, Indiana, 
Northern Illinois, Texas, California, Arizona, Nevada, Hawaii, 
Minnesota, North and South Dakota, and Dominion of Canada. 

W. H. has sold "The Superman" to: Northwest Exhibitors 
Circuit, Seattle, Wash., Washington, Oregon, Idaho and Mon- 
tana; Special Features Co , Knoxville, Tenn., Georgia, Florida, 
Alabama, Termessee; Phil Goldstone, Omaha, Neb., Kansas, Mis- 
souri, Iowa and Nebraska; Hygrade Feature Film Co., Char- 
lotte, N. C, North and South Carolina. 


Indiana Man Back of 
Comedy Company 

Indiana, noted for its literary 
geniuses, is about to make a bid for 
further fame, by being the home of 
motion picture comedy. Kenneth 
Hackley, widely known in Hoosierdom 
where he has been in the motion pic- 
ture game as an exhibitor since he 
was 16 years of age, and who now 
controls the Hackley Amusement Com- 
pany, has formed a new film corpora- 
tion which will produce comedies 
under the title of Frolic Comedies. 

It was while Mr. Hackley was at 
the Boonville, Indiana house, that he 
discovered the new star that is to be 
featured in Frolic Comedies. The 
star is Jimmy "Fatty" Williams, who 
has had vaudeville experience and done 
some work before the camera and is 
heralded as a second " Fatty " Ar- 
l)uckle, resembling this favorite not 
only in size but appearance. Williams 
has signed up with the Hackley Film 
Corporation for 5 years. 

Other Frolic Comedies features will 
be Little Rastus Green, a diminutive 
colored boy and several o.hcr players 
of ability. Beside Keimeth Hackley, 
E. Hackley and John L. Bond arc the 
incorporators of the new company, 
which already has several stories on 
hand. 


Jack Dempsey In New Serial 

Champion Now at Work on Pathe Serial, 
" Dead or Alive," at Brunton Lot 


Burston Now on Third 
Francis Ford Serial 


ACK DEMPSEY, 


Word comes from the coast that 
Louis Burston, president of Burston 
heavyweight has never before been done in a serial Films, Inc., has several episodes com- 


and producers agree that it will serve pjeted of his third Francis Ford serial 
to blaze the trail towards a new 
standard for continued pictures. 

Pioneer Of¥erings Go 
Well in the South 


Fox Leases Studio at 
College Point, L. L 

Fox Film Corporation has leased the 
studio at College Point, L. I., making 
the fourth studio in Greater New 
York that the concern has under lease. 
Within the last fortnight Fox leased 
the old Biograph studio on East 175th 
street in the Bronx. In addition to 
these two studios Fox is using the big 
studio on West 61st street and two 
studios at Fort Lee, N. J. 


in which Ella Hall is playing the 
feminine lead. It was stated in a 
recent communication from the Bur- 
s.on Films, Inc., that Mr. Burston had 
in contemplation an Oriental serial 
which would take an entire company 
across the Pacific for six or seven 
months. 


Triangle Reissues Two 
Ince Productions 

Triangle's forthcoming release, "A 



Mary Miles Minter, as " Anne " in " Anne 
of Green Gables " going to her new 
home in the country. This Realart fea- 
ture is playing at the Rivoli theatre, 
this week 


J champion, is now working in the 
fifteen - episode Pathe production, 
" Dead or Alive," which marks his 
first appearance in films. 

On Dempsey's arrival on the Coast 
he was given a warm welcome, it is 
said. He was met at the station by a 
crowd headed by the Mayor of Los 

Angeles and including the film colony Word has been received at the New 
in a body. The Pathe report states York Headquarters of the Pioneer 
that " among those who personally ex- from M. A. Lightman of the Cri- 
tended the glad hand to the champion terion Film Exchange of Atlanta, and 
wxre Ruth Roland, Mary Pickford, the First National Film Exchange in 
Mildred Davis, Charlie Chaplin, Doug- Dallas, of which E. D. Hulsey is head, 
las Fairbanks, Tom Mix Harold that "The Boomerang," with Henry B. 
Lloyd, Hal E. Roach, Gilson Willets, Walthall is proving to be one of the Gamble in Souls," a Thos. H. Ince pro- 
Warner Oland, Eileen Percy, James J. big successes of the season. duction, featuring Dorothy Dalton and 
Corbett and a score of others. Fair- The Facts and Follies are also prov- William Desmond, will be available to 
banks, Tom Mix and " Gentleman ing themselves to be winners in the exhibitors on January 25th. This re- 
Jim ' Corbett are particular cronies of South. Special prints have been or- lease follows close upon another Thos. 
the champion and the four spend much dcred by the Atlanta office which is H. Ince production, "The Clodhopper," 
time with each other." signing up for fifty-two weeks with with Charles Ray, which was released 

The Brunton studio, where "Dead '^le najorily of the big honsr^s, on January 4th, 

or Alive " is being produced under the 
personal supervision of Robert Brun- 
ton, is reported to be the scene of con- 
siderable activity. Work on "Dead or 
.-Mive " is progressing rapidly. Under 
the direction of James Van Dyke and 
the personal supervision of Robert 
Brunton, the early episodes are shap- 
ing up, and the scenario is well along 
towards completion. Jack Cunning- 
ham is writing the scenario from the 
story by Frederic Chapin, Pathe pro- 
duction manager, and Harry O. Hoyt. 

The Pathe report announces : "Word 
from the Coast gives every intimation 
that 'Dead or Alive' will be the most 
elaborate and costly serial ever filmed. 
To this end, cast, settings, and lighting 
effects will be unusual. Pathe has 
given Mr. Brunton an unlimited ex- 
pense account and he is proceeding on 
the same scale a producer would fol- 
low in making a special feature." This 


WARNING 

INASMUCH as the undersigned is the sole 
owner of the picture rights of the play entitled 


The Girl in Waiting' 


motion picture producers are hereby warned that 
any arrangements for such picture rights must be 
made through me. 

J. HARTLEY MANNERS 


452 



A line-up of Ince stars, ranging as follows from left to right: Douglas MacLean, Dons May, Dorothy Dalton, Charles Ray and Enid Bennett 


General Manager of 
Pioneer Off on Tour 

M. H. Hoffman, executive head of 
the Pioneer, is now on the first leg of 
his tour of Canada, where he is mak- 
ing preliminary observations with a 
view of securing the best distribution 
outlets for the product of his concern 
in the Dominion. 

Mr. Hoffman's first stop will be in 
Toronto, where he will meet the repre- 
sentatives of the affiliated group of in- 
dependent exhibitors of that section. 
From Toronto he will strike West and 
probably visit all the Canadian ex- 
change centers tuitil he reaches Van- 
couver. 

Nearly eighty-five per cent of the 
United States is covered by the 
Pioneer Co-operative Exchanges, and 
with the projected distribution or- 
ganizations in Canada in operation, the 
Pioneer will be in a position to offer 
the independent producer an outlet 
second to none. 


Robertson-Cole Plans 
Bigger Press Books 

Robertson-Cole Company reports 
that the twenty-page, illustrated, 
press-advertising and campaign book 
which was distributed by Robertson- 
Cole with the release of " The Tong 
Man," the latest Sessue Hayakawa 
production " met with such a decided 
success that hereafter Robertson-Cole 
will publish a similar booklet on all 
superior pictures and a book of even 
more detail and elaborateness for all 
special productions." 


Second National Theatre 
Picture Started 

The scenario of " Blind Yoiuh," the 
second production of National The- 
atres, Inc., which will be released 
through Select, was completed last 
week by Katherine Reed and turned 
over to the West Coast Studios, where 
work on production was started Mon- 
day by Al Green, who is directing it. 

Mr. Green has just completed Monte 
Katterjohn's " Silks and Petticoats." 


Florence Reed's Next Is 
" The Alibi " 

Florence Reed's feature release to 
follow " The Eternal Mother " will be 
" The Alibi," scenes for which the 
emotional star of the United Picture 
Theatres of America is now making. 



Thomas H. Ince and the stars of his productions for Paramount-Artcraft release. 
Center — Lloyd Hughes — Right — Hobart Bosworth 

Realart Upholds Advertising 

Vindicates Practical Value of Adver- 
tising in Drawing Public to New Unit 


The value of advertising in bringing 
the product of a young organization 
before the eyes of the public and of 
the trade is made the subject of a de- 
tailed report recently issued by the 
Realart Pictures Corporation. Parts 
of the Realart report are reproduced 
ii the following: 

" Advertising has been the direct 
line of communication between Realart 
Pictures Corporation, exhibitor and 
public since the first day of the pro- 
ducing company's existence. Whether 
by printed page or electric display, 
R-alart has placed itself and its prom- 
ise before the country through the 
medium of advertising. 

" Like all modern industries. Real- 
art has depended upon publicity to put 
across its new message, and by con- 
sistent advertising in the trade jour- 
nals it has become a familiar name in 
the motion picture business. Realizing 
that the trade magazines are the true 
spokesmen of the industry, and that 
ihc exhibitors who subscribe to them 
are the' wideawake and progressive 
members of a business that develops 
overnight, Realart has never failed to 
work hand in hand with these jour- 
nals, not alone through the advertis- 
ing columns but through the news 
pages and the splendid sections de- 
voted to special service for the exhib- 
itor." 

The Realart electric sign at the cor- 
ner of Forty-second street and Broad- 
way is cited by Realart as a definite 


example of this corporation's belief in 
the value of large scale advertising. 
'■ The ' Girl in the Swing ' electric dis- 
play cost $108,000 and is said to be 
visible to more than 1,000,000 people 
every twenty-four hours," says Real- 
art. 

Under the direction of John Pond 
Fritts, Realart has organized an effi- 
cient publicity department whose aim 
is to give real service to the exhibitor 
and at the same time to avoid the 
waste and errors that have been nat- 
ural in the development of this field. 
Through the aid of branch managers 
and exploitation men. Realart is en- 
deavoring to keep in direct touch with 
experienced exhibitors who are in- 
formed as to the practical benefits of 
exploitation and publicity work. 


F. P.-Lasky Has Trio of 
Releases for Dec. 28 

George H. ^lelfords production, 
"Everywoman ;" Billie Burke in 
"Wanted — a Husband;" and Charles 
Ray in "Red Hot Dollars," . form the 
trio of releases on the Paramount- 
Artcraft schedule for December 28. 

Walter Browne's modern morality 
play, "Everywoman," was transferred 
uj the screen under the direction of 
-Mr. Melford. It is said to have 
elicited considerable praise from news- 
paper critics not onlj- in New York, 
where it was shown at the Rivoli 
theatre, but in Boston. Columbus, 
Chicago and other cities. 

Miss Burke's leading man in 
"Wanted — a Husband" is James L. 
Crane. The remainder of the support- 
ing cast includes Margaret Linden, 
Charles Lane, Edward Lester, Brad- 
Icy Barker, Helen Greene, Gypsy 
O'Brien, Mrs. Priestly Morrison, 
Frank Goldsmith and Kid Broad. 

In "Red Hot Dollars," Gladys 
George is Ray's leading woman and 
Charles Hill Mailes, William Conklin 
and Mollie McConnell are in the cast. 


Former Capital Film 
Men with Doubleday 

Harr\- Owens, former production 
and western sales manager, and F. L. 
Smith, general sales manager of the 
Capital Film Company, have become 
associated with the Doubleday Produc- 
tion Company as sales and publicit>- 
managers. Smith will make his head- 
quarters at Chicago, while Owens will 
remain on the Coast. 

The Doubleday Production Com- 
pany, who have taken a long lease on 
the Bronx Studio at Eadendale. will 
first release a series of two-reel west- 
ern pictures, featuring \'era Mack. 


" Superman " Making 
Hit Through Country 

Tower Film Corporation announce 
that their six reel feature, " The 
Superman," which is now being r 
leased on the State Rights market i> 
being received with great success in 
the territories where it is shown. 

Special exploitation is being arranged 
locally in everj- territory and the re- 
ports from exchangemen and ex- 
hibitors show big box office profits. 

'' The Superman " is now being : 
leased in the following territoric- 
Washington. Oregon. Idaho, Monta; 
Georgia. Florida, Alabama. Tennesst^, 
Kansas, Missouri. Iowa. Nebraska, 
North Carolina. South Carolina. 


Two Continuities by 
Dazey Being Produced 

\\'ithin four weeks after his arrival 
in Los Angeles, Frank M. Dazey had 
two continuities in course of produc- 
tion at the Louis B. Mayer studios. 
One picture is Caroline Lockhart's 
" The Fighting Shepherdess " in which 
Anita Stewart is starred, and the 
other is Grace Miller White's " Polly 
of the Storm Countn,- " with Mildred 
Harris Chaplin as the star. Both are 
for release through the First National 
Exhibitors' Circuit. 


/ fl M K fl y .? , 7 p o 


453 



Selznick Offerings for January 


Shirley Uason appearing in the costume she 
wears in her first Wm. Fox production 
•• The Elephant Man " 

Variety of Gowns in 
" Beckoning Roads " 

" Beckoning Roads," the Rohcrison- 
Cole picture, which is a hoHday re- 
lease, " will please especially woman 
patrons," it is said, " as it gives Bessie 
Barriscale opportunity to run the 
whole gamut of the modiste's art 
from the sort of gown which is worn 
by the girl on a farm in the Canadian 
Northwest, to the most filmy and 
delicate creation seen in a New York 
ballroom." According to reports. 
Miss Barriscale wears five evening 
gowns, four afternoon frocks, three 
street dresses, three suits and four 
evening wraps. 

■■ Beckoning Roads " will also please 
the men, it is claimed, in that it tells 
the story of two contrasting types of 
men, the man who made his money 
by hard farm labor in the great 
Northwest, and the man who took it 
away from him so mercilessly in the 
Wall Street distract. 


FOl'R prochictions arc listed on the 
Selznick schedule for release 
during the first month of the new 
\car. The productions star four of 
.America's best known screen ac- 
tresses and each production was made 
with tiic utmost care to be released as 
i-.xamples of the quality of pictures 
the Selznick organization has on its 
1920 program, it is announced. 

The titles and stars of the four 
January productions are: " Greater 
Than Fame " starring Elaine Ham- 
merstein ; "She Loves and Lies " a 
Norma Talmadge Special ; " The 
IniJ) " featuring Elsie Janis, and 
■■ Footlights and Shadows " starring 
Olive Thomas. 

"Greater Than Fame" was written 
by S. Jay Kaufman, well-known au- 
thor and New York newspaper writer. 
The screen version is said to abound 
with heart throlls, bits of melodrama, 
and deft touches of humor. The 
drawing power of the production is 
I he portrayal of the leading role by 
I'-laine Hammcrstein. As a country 
girl in " Greater Than Fame " she 
goes to New York to attain success as 
a singer. She meets with many ad- 
ventures and all classes of people. 
Her ideals are of the highest and 
when she is told she " must live to the 
fullest " in order to attain success 
her soul rebels and she chooses her 
own methods which finally bring her 
lo her goal. Although largely an ad- 
venture storj- a love theme runs 
throughout. " Greater Than Fame " 
was directed by Alan Crosland, and 
the supporting cast includes Walter 
McGrail, W. H. Tooke, Julia Swayne 
Gordon, Albert Roccardi, Cora Will- 
iams, John Walker, .\rthur Donald- 


Four Productions Star 
Female Players in 
Big Stories 


son, Flora Kingsley, Eugene Wood- 
ward, and J. Furey. 

Admirers of Norma Talmadge are 
due for a surprise in .her new Special 
production. She is said to prove her- 
self even more versatile and charming 
in the hantlling of three separate roles 
ranging from a young girl lo an old 
woman. 

The production is titled " She Loves 
and Lies " and is a screen version of 
the famous novel by Wilkie Collins. 
Conway Tearle, who plays opposite 
Miss Talmadge, does some excellent 
work in this picture as tloes the entire 
supporting cast. Miss Talmadge has 
the part of a young girl who is left a 
fortune provided she marries the man 
she desires. The man she desires is 
in need of money but refuses to ac- 
cept it from her. She disguises her- 
self as an old lady and he finally 
agrees to marry her in order that she 
may obtain a fortune. He doesn't 
know how young she is and the de- 
lightful surprise comes when she re- 
veals herself as a healthy young wife. 
"She Loves and Lies" is full of in- 
teresting moments and should do much 
to further the excellent reputation of 
Norma Talmadge. 

Elsie Janis is co-author of " The 
Imp," her newest Selznick drama. As 
" Jane " a wealthy young girl who has 
had for a hobby the study of crimi- 
nals, she portrays the life of a female 
crook. Jane, due to an accident which 


causes a coma, thinks herself the 
famous .\nnie .Vdams, known as '' The 
Imp." Her parents put her under the 
care of a famous young specialist. 
How she is made to love the specialist 
who poses as another crook and how 
he cures her, then wins her lo\e for 
the second time, make this drama not 
only one of interest but of entertain- 
ing value from a humorous standpoint. 

Joe King heads the supporting cast 
which is composed of such well-known 
screen folk as: Ethel slewart, I'.. J. 
Ratcliffc, Duncan Penwarden. John 
Southerland, William F'redericks, Ar- 
thur Mart(jn, Jack Ridgeway, and 
Joseph Granby. Edmund (ioulding, 
who wrote the scenario for the pro- 
duction was the co-author with Miss 
Janis. Robert Ellis directed the pro- 
duction. 

Olive Thomas has the leading role 
in another of the January releases of 
Selznick. It is titled " I'ootlights and 
Shadows " and was written by Brad- 
ley King. The story is such that Miss 
Thomas has a chance to display all of 
her personality and versatility. Selz- 
nick officials arc of the belief it will 
score an even greater success than 
any of her past pictures. 

She has the role of a Follies chorus 
girl, and naturally this alone allows 
for many unusual scenes. The care- 
free life of the chorus girl and its 
serious side are sincerely portrayed. 
That chorus girls have ideals and 
yearn for them as others of the femi- 
nine sex do, is shown in the climax of 
the drama of New York life. The ex- 
cellent supporting cast includes Alex- 
ander Cuslow, Ivo Dawson, Van 
Bauser, May Hicks, and Miss M. 
Grav. 


Montague Love Added 
to Pioneer Cast 

Montague Love, who finished up 
with the latest Grace Davison picture 
last week, was immediately engaged to 
appear in the leading role of '"The 
Place of Honeymoons," the new pro- 
duction in which' Emily Stevens is be- 
ing starred by the Pioneer-Atlas in- 
terests. 

The part which Mr. Love will have 
in the picture is that of a young globe 
trotting American millionaire, who be- 
comes the central figure in a romance 
involving two rival grand opera prima 
donnas, an English Earl and high offi- 
cials of the diplomatic service in 
France and America. 

Production on "The Place of 
Honeymoons" is already under way at 
the Atlas Studio in Newton, Mass. 


Ince Reviews the Past Year 


C. W. Brown Going 
West for Clark 
Cornelius 

Colvin W. B rown of the Clark 
Cornelius Corporation will leave New 
York before the first of the year for 
the Pacific coast to spend several 
weeks in the interests of the company. 
He will spend most of his time in 
Los Angeles, but before his return to 
New York will visit exchange centers 
on the Pacific coast and in other sec- 
tions of the west. 


A REPORT from the offices of 
the P'amous Players-Lasky Cor- 
poration contains a sta:enient 
issued by Thomas H. Ince of that or- 
ganization, in which the producer 
speaks of the motion-picture industry 
situation throughout the country and 
discusses, in greater detail, the effects 
of those productions which he has 
turned out during the year of 1919. 
Mr. Ince's statement is submitted in 
greater part below : 

" The outstanding fact of the clos- 
ing year is that it has been one of 
unexampled prosperity in the motion- 
picture industry. Alore mone\' has 
been taken in throughout the country, 
production has been vastly increased, 
and the demand for pictures has been 
unprecedented. There are many fac- 
tors that explain this condition of af- 
fairs ; relief from the strain of the war, 
high wages and the partial reopening 
of the foreign markets. 

" To deal particularly with the pro- 
ductions in which I was personally in- 
terested, I think I may claim that the 
pictures made at my new studios, 
opened in the first month of the year, 
maintained the established reputation 
of Dorothy Dalton, Enid Bennett and 
Charles Ray. 

" One event of the year has afforded 
me the greatest satisfaction, the in- 
stantaneous success of my two new 
stars — Douglas MacLean and Doris 
Alay in their first starring vehicle — 


Speaks of Achievements 
Realized and Also of 
Some Future Plans 


■ Twenty-three and a Half Hours' 
Leave.' The satisfaction was greater 
as, in a measure, I had staked my 
reputation for gauging the popular 
feeling in this new offering. I have 
planned a series of pictures for these 
clever young ar.ists, keeping the light, 
unstrained comedy motive predomin- 
ant. I have already completed three 
pictures on these lines and have never 
felt the slightest doubt as to their com- 
ulative success. 

"'What's Your Husband Doing?' 
and ' Mary's Ankle ' are ready for re- 
lease, and I am busily at work on an 
original comedy which will carry a 
ripple of laughter through the film 
world. 

" In strong contrast to these com- 
edies, I have launched Hobart Bos- 
worth in a tense drama sounding a 
deep, tragic note in a specially prepared 
version of Gouverneur Morris' ' Be- 
hind the Door.' In this production I 
have used the sea and submarines in 
a series of startling pictures, which, I 
believe, will prove one of the screen 
sensations of the year. 

" Outside these contributions I have 
offered an elaborate special production 
dealing with the labor upheaval pre- 


valent in all parts of the civilized 
world. This is entitled ' Dangerous 
Hours ' and is a visualization of 
modern conditions by that master of 
screen technique, C. Gardner Sullivan. 
Apart from any significance it gains 
as a transcript of unusual conditions 
i: is a stirring drama of vivid actua'ity. 
Incidentally it serves to introduce Lloyd 
Hughes, a young artist of such re- 
ni.irkable drama. ic insight that I have 
added his name to the list of my 
screen celebrities in the firm belief that, 
in future productions, he will win a 
firm position in the esteem of my 
patrons. 

"If I again appear as a prophet it 
is to foretell a year that will be mem- 
orable in the annals of picture history 
as one high endeavor on our part in 
an effort to retain the good will fif 
our multitudinous audiences. 


" Wolves of the Night " 
for Holiday Shows 

" Wolves of the Night." Fox screen 
production of E, Lloyd Sheldon's orig- 
inal story, has come back with Christ- 
mas and the holidays. The reason for 
this selection lies in the fact that the 
picture closes its final scenes on Christ- 
mas Eve — a point which lends itself 
most potently to the spirit of audiences 
at this time. .\\\ prints of " Wolves of 
the Night " have been renovated and 
prepared for redistribution, it is said. 


454 


Motion Picture X e vj 



Interesting scenes from three current Pathe productions. Left — .'Fighting Cressy" — Center — "My Husband's Other Wife" — Right — "The Web of Deceit" 


New Film Treats Eternal Youth 


WHEN Ben Wilson's second 
Hallmark serial, "The Scream- 
ing Shadow," to be presented 
by Frank G. Hall, president of Hall- 
mark Pictures Corporation, opens fol- 
lowing Christmas holidays, the public, 
it is said, will be given their first 
glimpse of the result of the new theory 
which is now being propounded to the 
effect that human life can be prolonged 
and eternal youth inculcated by the 
means of grafting onto the human body 
what are known to the medical profes- 
sion as monkey glands. Mr. Wilson's 
late serial now under production is 
founded upon this theory and during 
the course of the story written by J. 
Grubb Alexander and Harvey Gates, 
the theory of this monkey gland pro- 
cess and its effect is brought out in a 
series of strongly dramatic episodes. 

According to a recent press report, 
an experiment of this nature was per- 
formed on a prisoner in the San Quen- 
tin prison, Cal. The interstitial glands 
of a convict who had been hanged 
some time before were transferred, it 
is said, to the subject of the operation. 
The prisoner, who had previous to the 
operation been dull, morose, and lack- 
ing in forcible individuality, showed 
evidences of renewed vigor, according 


Second Wilson-Hall- 
mark Serial to Be 
Issued After Holi- 
days 

to state patrol officer,- Edward H. 
Whytc, and twice escaped from the 
custody of the prison officials. The 
second time his get-away was success- 
ful, and according to present reports, 
the prisoner is still at large. This in- 
stance is presented as a piece of evi- 
dence rendering some support to the 
theory. 

It is upon this theory that the au- 
thors of Ben Wilson's second Hall- 
mark serial "The Screaming Shadow" 
have based the plot of their serial 
story. According to the authors and 
Mr. Wilson who is now completing the 
6th episode, the story offers dramatic 
possibilities never before presented on 
the screen or stage. 

Surrounding Mr. Wilson and Neva 
Gerber, who is co-starred with him in 
this serial, Mr. Wilson has coupled 
practically the same cast of players 
that appeared with him in his serial. 


" The Trail of the Octopus" ;— William 
Deycr, Howard Crampton and William 
Carroll. In addition to these will be 
seen Fred Gamble and Joseph Girard, 
Frances Terry, Pancy Porter, Claire 
Mills and Joseph Manning. 

Ben Wilson is seen in "The Scream- 
ing Shadow" in the role of John Rand, 
noted scientist and archaeologist. Mis? 
Gerber is playing in the role of a 
newspaper woman who is heiress to 
millions but prefers the work on ac- 
count of its adventure and romance. 
Mr. Crampton plays the role of the 
millionaire head of the Eternal-Life 
Syndicate. Joseph Girard, character 
man, has the part of Baron Velska, 
Prime Minister of Burgonia. Frances 
Terry has the part of Nadia, high 
priestess of the virgins of eternal 
youth. 

Frank G. Hall, president of Hall- 
mark Pictures Corporation, announces 
that the first episode of "The Scream- 
ing Shadow," will be released follow- 
ing the Christmas holidays, when the 
final episode of the present Ben Wil- 
son serial, booking through Hallmark 
Exchanges, "The Trail of the Octo- 
pus" will have had its final booking 
for first runs. 


Production of Kaufman 
Editorials Begun 

Announcement made last week that 
Lewis J. Selznick, President of Selz 
nick Enterprises, had secured another 
screen beat in obtaining the rights to 
the leading editorials from the pen of 
Herbert Kaufman, whose writings of 
dynamic power are known wherever 
the English language is read, is recog- 
nized in the trade as of far-reaching 
importance, not only to the exhibitors 
of America, but to the entire world 

A new producing company under 
the personal supervision of Myron 
Selznick is now at work at Fort Lee 
whereby Selznick will produce and re- 
lease through Select Pictures a series 
of one-reel features adapted from the 
editorials written by Mr. Kaufman. 


Super-Special Is Here to Stay 


IN a lengthy statement just issued, 
Al Lichtman, General Manager, 
Department of Distribution, Famous 
Players-Lasky Corporation, expresses 
the opinion that the "Super-Special" is 
here to stay as the dominating factor 
of the film field for 1920- The state- 
ment follows : 

"The 'big' picture has come into its 
own. Make no mistake about it — the 
type of feature exemplified by the 
Paramount-Artcraft Super-Special will 
be the dominating factor in the field of 
motion picture distribution in 1920. 

"Now don't' misunderstand my first 
sentence," said Mr. Lichtman. "You 
see I qualified it in my second. We 
have seen in the past pictures that have 
been called 'big" by their producers and 
promoters. Some of them — a few of 
them — have deserved the term and 
they have brought just reward to those 
who gave them to the public. 

"But the season of 1919-20 has 
brought the first thoughtfully planned, 
determined and successful effort of 


Al Lichtman Speaks of 

Paramount-Artcraft 
Productions 

any distributing organization to fur- 
nish to its clients a series of really 
'big' pictures, and I am happy to say 
that that organization is the Famous 
Playcrs-Lasky Corporation. We have 
given to exhibitors and the public 
George Loane Tucker's ' The Miracle 
Man,' Cecil B. DeMille's 'Male and 
Female' and George H. Melford's 
'Everywoman,' all advertised in ad- 
vance as Super-Specials. We promised 
that they would be 'big pictures, and 
they have made good in the only way 
a so-called 'big' picture can make good 
— through the exhibitor's box-ofiice. 

"The expenditure of big money can't 
possibly, by itself, make a 'big' picture. 
Crowds of people, expensive settings, 
illustrious names can't either. There 


must be not only good acting and good 
photography; but a strong theme, a 
logical story, intellegent direction, if a 
picture is to succeed at the box-office. 
And unless it is a box-office winner, 
week in and week out, in theatres of 
all classes and sizes, in all sections of 
the country, it is not a 'big' picture. 

"That's the kind of picture that 'The 
Miracle Man,' and 'Male and Female' 
and 'Everj-woman' are. And we are 
going to have more of them, at regular 
intervals, right straight through the 
year. 

"What has made this possible? The 
fact that from the first the Famous 
Players-Lasky Corporation has fol- 
lowed a consistent, forward course — 
has maintained a reputation for de- 
pendability of product. Quality and 
service have been the first considera- 
tions and the super-specials are the 
natural outcome of the following of 
that policy. 

"Our product is being nationally ad- 
vertised to no less than 40,000,000 mag- 


" Fighting Cressy " 
Prints at Pathe Ex- 
changes 

With the arrival of the prints on 
" Fighting Cressy " in the thirty-two 
Pathe Exchanges throughout the coun- 
try, there has been a great demand for 
the Blanche Sweet special produced by 
Jesse D. Hampton from the story by 
Bret Harte. 


azine readers. We are advertising di- 
rectly in over six hundred newspapers. 
That's some of the service we are giv- 
ing to exhibitors, and it's a service that 
the 'big* picture makes possible. In 
addition, we have established a depart- 
ment of exploitation, with expert ex- 
ploitation men, connected with our ex- 
changes, giving to exhibitors the bene- 
fit of their ideas and experience as 
successful showmen and assisting them 
in reaping the full benefits of the ex- 
ploitation possibilities of the Super- 
Specials. 

"The Super-Special is playing two, 
three, six weeks where one week for- 
merly was the invariable rule. It is 
making week-run houses out of those 
that formerly changed twice a week, 
and I wouldn't be surprised if the 
single-day run would disappear be- 
fore very long except in the very 
smallest towns. 

"But there is another thing that the 
Super-Special has already accom- 
plished. It has served to estabhsh 
percentage booking and to prove the 
justice of it both to the exhibitor and 
to the distributor." 


January 5, 19^0 


455 


" The Play's the Thing," 
American Slogan 

Samuel S. Hutchinson, President of 
the American Film Company, Inc , 
made his way back from Santa Bar- 
bara to Chicago for the Christmas 
holidays. En route he spent some time 
at the American's dis;ri'buting branches 
at San Francisco, Los Angeles, Salt 
Lake City, Denver, Oklahoma City. 
Omaha, Kansas City, Des Moines and 
Minneapolis. 

" The most gratifying success of our 
big super-attractions beginning with 
Six Feet Four,' followed by ' The 
Hellion ' and ' Eve in Exile,' mark 
our new policy a winner," Mr. Hutch- 
inson found. 

" ' The play's the thing ' — the new 
slogan of the American — is most as- 
suredly in line with the best trend of 
thought today. The meat of the high- 
est priced and most popular novels, 
stars chosen who are best fitted for 
the parts, the best acting obtainable, 
with no restrictions and no precedents 
— the line of least resistance to the 
phenomenal success — this is the 1920 
campaign mapped for the " Flying 
A's." Each film treated as a single 
unit, each aiming to be better than the 
last, with the thumb of the manage- 
ment constantly on the public pulse. 

" With no cast-iron release dates, 
the American films are completed when 
they arc perfect ; new when and where 
they are new ; an assured success be- 
fore they appear." 


Dolores Cassinelli in 
" The Web of Deceit " 

Dolores Cassinelli will make her 
next appearance in " The Web of 
Deceit," Edwin Carewc's initial pro- 
duction for Pathe dis.ribution. The 
story was written by Finis Fox. The 
newest Cassinelli attraction is in six 
parts, and has been set for release by 
Pathe on January 18th. The support- 
ing cast is composed of Lctty Ford, 
Hugh Cameron, Franklyn Hanna. and 
Mitchell Harris. 


With Selznick Forces 

Hortense Saunders, for several 
j'ears special feature writer for the 
Cleveland Press, has resigned from 
that position and has become asso- 
ciated with the Selznick Publicity De- 
partment in New York City, under Lee 
Kugel, Director of Publicity. 




Particular Stress to Be Put on In- 
dustrials; Efficient Executives Chosen 


Watterson R. Rothacker, S. J. Stoughton, Edward O. Blackburn and Douglas D. Rothacker 

Rothacker Plans Year Ahead >J"iv"rsa''s Screen Mag- 

azine in Big Cities 

According to a report from Uni- 
versal, practically every large city in 
the United States now has a picture 
theatre at which Universal's New 
Screen Magazine is a weekly feature. 
Hal Hodes, editor of the magazine, 
who has been visiting the principal 
cities of the Middle West and the 
West, writes from San Francisco that 
first runs have been landed in Denver, 
Chicago, Salt Lake, Butte, Seattle, 
and San Francisco, in the past several 
weeks. Two new features of the 
magazine which are reported to have 
elicited a favorable comment from 
exhibitors, are Letter-Laughs, and 
the Elton cartoons. 


Gene PoIIar and Franklin B. Coates in a 

strong scene from " The Return of 

Tarzan," a Numa Pictures Corporation 
feature 


ENTERING upon its tenth year, 
the Rothacker Film Manufactur- 
ing Company of Chicago has big 
plans for 1920 in the way of educa- 
tional, industrial and advertising pic- 
tures. 

The first thing on the program will 
be to continue maintaining standards 
in the productions of industrial and 
advertising films — that branch of mo- 
tion pictures in which Watterson R. 
Rothacker, president of the concern, 
became a pioneer nine years ago. 

A year ago an optimist would not 
have hoped for so great a develop- 
ment in advertising educational and 
industrial pictures as has come about 
in the last twelve months. Concerns 
that had been using pictures found 
new uses for them and other concerns, 
which had been holding back, were 
forced, by the pressure of competition, 
to acknowledge themselves converts to 
the commercial value of the silver- 
sheet. 

In order to take care of that amount 
of business which would keep the 
Rothacker concern in the industrial- 
advertising film lead it was necessary 
to build up the organization. 

President Rothacker's first move 
toward strengthening his organization 
was to rob Travelers Insurance Com- 
pany of Hartford of the services of 
Douglas D. Rothacker, his brother. 

From now on he will direct his sell- 
ing energy toward prospective film 
clients. Rothacker salesmen are now 
systematically covering all parts of the 
country. In 1920 sales offices will he 
maintained in Buffalo, New York, Los 
Angeles and St. Louis in addition to 
Chicago. Copy ammunition is now 
being prepared for a national adver- 
tising campaign during the coming 
\ear. Rothacker advertisements will 
feel at home in the principal maga- 
zines throughout the twelve months. 

The next addition to the Rothacker 
organization was S. J. Stoughton, who 
will specialize in film circulation. 
Stoughton spent nine years in the 
advertising and sales department of 
the H. J. Heinz concern. 

Later he became Paramount district 
sales manager for the Middle West, 
in charge of exchanges at Chicago, 
Pittsburgh, Detroit, Minneapolis and 


Cincinnati. Just before joining the 
Rothacker organization he was iden- 
tified with the operation of a large 
string of picture theatres. 

Watterson R. Rothacker's third 
lieutenant is Edward O. Blackburn, 
who is now Studio manager. 

President Rothacker is laying his 
plans to be absent from the Chicago 
home office for six months early in 
1920. This will be to get construc- 
tion started on the new laboratory- 
studio in Los Angeles, for which a 
site was purchased several months 
ago. When the workmen get down 
to business on this job, he will jump 
tory-studio there. Nor will he stop 
to New York to start another labora- 
with New York. London will be the 
next place where he'll put up a plant. 


MacManus Picture Now 
Given Release 

The release is expected this week 
of the photodrama "The Gray 
Brother" produced by Edward A. 
MacManus. There is a great deal of 
interest manifested in this production, 
the story of which was written by 
Thomas Mott Osborne and in which 
he brings out of prison life a thrilling 
romance and tragedy. 


Completes Titling of 
" The Empty Triumph " 

Lloyd Lonergan has just completed 
writing the titles for the production 
by the Transatlantic Film Company 
of America, Inc., called " The Empty 
Triumph." Burton King directed this 
seven reel picture in which Edmund 
Breese and Claire Whitney co-star. 

From the offices of the Transatlan- 
tic Film Company of America, Inc., 
it is learned that this picture is to be 
released exclusively on the independ- 
ent market. The cuttijig of the pic- 
ture is at present under way, and the 
picture will be completed within a 
very few weeks. 



Opie Read Story Being 
Made By National 

opie P. Read's masterpiece, " The 
Kentucky Colonel," is now in produc- 
tion at the Hollywood studios of the 
National Film Corporation, with an 
all-star cast that includes "Joseph J. 
Dowling," " The Miracle Man," 
Elinor Field and Francis McDonald. 
William Seiter is the director. 


Charlie Chaplin in a scene from his 
famous burlesque of " Carmen " now 
handled by Victor Kraemer 


Series by Ralph Ince for 
Selznick 

A series of Ralph Ince special pro- 
ductions for 1920 is announced from 
I he office of the Selznick Enterprises 
Ijy Myron Selznick, who at the same 
time stated that it was intended to 
make these specials the big feature 
productions of the year. 


456 


Motion Picture X e 


IV. 


Fox to Film Clemenceau's Book 


THE Fox Film Corporation an- 
nounces that William Fox has 
secured from Georges Clemen- 
ccau, Premier of France, the screen 
rights to the onl\- novel Ithat the 
noted statesman and journalist has 
written. It has been published in both 
French and English under the title, 
'■ The Strongest." According to the 
Fox announcement " M. Clemenceau 
himself prepared the cinema version 
of his famous and fascinating story." 
His adaptaaon has been finished, and 
now " The Strongest " is ready to be 
filmed. R. A. Walsh will direct the 
production. 

" This announcement marks a new 
epoch in the history of the screen. It 
is an epoch in wdiich leaders of world 
affairs turn toward the motion picture 
as the bes: medium of presenting to 
the public a mighty contribution to lit- 
erature," declares the Fox report which 
continues as follows : " Premier Cle- 
menceau for many years has been a 
devoted patron of the silent drama. In 
fact, it is one of his lobbies. Long 
ago the great statesman declared that 
the cinema was the one and only log- 
ical method by which to make the 
whole world one in thought, aim and 
accomplishment for the betterment of 


Buys Screen Rights to 
Premier's One Novel, 
" The Strongest " 

humanity. He has pointed out that, 
wi.h the aid of the cinema, language 
was not necessary — that a story told in 
pictures would appeal to all classes. 

" The man whom the French people 
affectionately term ' The Tiger ' be- 
cause of the merciless manner in which 
he has always fought the enemies of 
his country, truly sums up the situa ion 
thus: 'The cinema is the simplest 
method of appealing direct to the 
hearts of the masses. The cinema 
carries its message without words. It 
appeals directly to the imagination, 
and it is from the imagination that 
great thoughts, great hopes, great 
deeds are born.' " 

" The Strongest " is a story that 
deals with a question which confronts 
the people of every civilized country. 
In it is related a young woman's strug- 
gles between powerful forces of right 
and wrong. It derives its power not 
only from its simplicity, hut from the 
depth of its human appeal. 

I: is stated that following the pub- 


lication of " The Strongest," the Pre- 
mier received offers from many sources 
to picturize his story, but none was 
accepted. " Then came William Fox's 
offer," says the Fox report. " The 
shrewd and clever Frenchman listened 
with great interest. He understood 
that by accepting the offer made him 
by the president of Fox Film Cor- 
poration, his adaptation of his only 
novel would go to the world through 
the greatest distribution system of 
silent drama that the world has known 
— an organization that reaches the far 
corners of the earth. Georges Cle- 
menceau accepted the offer made by 
William Fox in preference to all 
others, and in spite of his manifold 
duties began work on the screen ver- 
sion of his novel. 

" That version, now finished, wi'.l be 
a remarkable contribution tp the 
screen, not only because of its tre- 
mendous power, but because of the 
momentous events that surrounded its 
preparation, also because it gives a new 
insight into the character of the man 
who, having passed his allotted three- 
score years and ten, still pursues the 
enemies of humanity with the same 
merciless skill and strength that made 
him ■ The Tisjer.' " 



Ruth Roland whose latest serial pre 
tion is "The Adventures of K- 
released by Pathe 


Adolph PhiHpp's First 
Three Pictures Ready 


I 


Saenger Chain Gets Big Realart 


THIRTY-ONE southern picture 
houses will show " Soldiers of 
Fortune," the Allan Dwan pro- 
duction, following the contract signed 
this week with the Saenger Amuse- 
ment Company by General Sales Man- 
ager J. C. Ragland of Realart Pic- 
tures corporation. The Saenger cir- 
cuit has also contracted for " Erst- 
while Susan " and " The Fear Mar- 
ket." 

This is the biggest tie-up announced 
in several weeks hy Realart and fol- 
lows a long series of box-office suc- 
cesses which " Soldiers of Fortune " 
has achieved in many sections of the 
country. 

The Saenger contract comes close 
upon the announcement that this May- 
flower photoplay will have n second 
showing on Broadway at B. S. Moss's 
theatre following its run at the mas- 
sive Capitol theatre. As its very first 
contribution to the motion pictures 
industry " Soldiers of Fortune " is at- 
tracting much praise to its Realart 
sponsors as a production which com- 
bines unusual drawing power and 
rare artistic merit. 

The picturization of Richard Hard- 
ing Davis's novel will begin an in- 
definite engagement at the Strand 
theatre in New Orleans on Januarv 
24. 

" Erstwhile Susan," which has been 
making a reputation for its star and 
producers throughout the Middle 
West, is scheduled for showing on 
the Saenger circuit in earlj- February. 
At the same time " The Fear Mar- 
ket," which is rapidly nearing com- 
pletion will be shown over the same 
territory. 

The deal was closed this week by 
Sales Manager J. C. Ragland with 
Mr. Richards of Saenger Amusement 
Company, New Orleans, through W. 
H. Guerringer, New York booking 
representative of the theatre chain. 


" Soldiers of Fortune " 
to Be Shown in 31 
Southern Houses 


Negotiations just completed will in- 
sure showing of " Soldiers of For- 
tune " in several of the largest photo- 
play houses in the South. 

Following an indefinite engage- 
ment at the New Orleans Strand, the 
big special will be shown in the fol- 
lowing houses in Louisiana: Majes- 
tic theatre at Shreveport; Lyceum at 
Monroe; Saenger at Alexandria; Ar- 
cade at Lake Charles; Louisiana-Co- 
lumbia at Baton Rouge ; Wilbert at 
Plaquenime; Elks at New Iberia; 
Grand at Donaldsonville ; Amuse- 
ment at Natchitoches ; Jefferson at 
Lafayette; Grand at Thibadeaux; 
Evangeline at Morgan City; Princess 
at Jennings and in houses at Ruston. 
Franklin and New Roads. 

"Soldiers' of Fortune" will be 
shown also in Mississippi at the fol- 
lowing theatres: Alamo at Vicksburg; 
Strand at Hattiesburg; Baker-Grand 
at Natchez; Marion at Clarksdale ; 
Majestic at Jackson; Princess at Co- 
lumbus ; Strand at Meridian ; Green- 
wood at Greenwood ; Jacobs at 
McComb; Dixie at Gulfport and the 
Grand at Greenville. The other Saen- 
ger houses where it will be shown 
are the Isis at Pensacola, Florida, 
and the Saenger at Texarkana, Texas. 

" Erstwhile Susan," and " The Fear 
Market " will be shown at all the 
above houses of the Saenger Circuit 
in the order of their importance. 

Mr. Ragland reports that in addi- 
tion to the big Realart coup below the 
Mason-Dixon line, the past week has 
been unusually profitable for " Sol- 
diers of Fortune" contracts. Accord- 
ing to Realart's General Sales Man- 


ager, the reputation of this photoplay 
not only as a box-office winner, but 
as the outstanding picture of the year 
has accumulated with each showing. 
The picture has brought money to ex- 
hibitors, and in addition has had unan- 
imous praise from reviewers and 
patronage in every city where it has 
run. 

Piomincnt among the contracts an- 
nounced this week for " Soldiers of 
Fortune " are the Victoria Theatre, 
Harrisburg, Pa., C. Hopkins, Man- 
;'.ger ; the Olympic Theatre, Pitts- 
burgh, Peter Antonoplot, Manager ; 
the Sun at Omaha, Neb., H. L. Gold- 
berg, General Manager ; the JBroad- 
way Theatre, at Richmond, Va., Ken 
Finley, exhibitor; the Imperial at San 
Francisco, Eugene Rolb, Manager; 
and the Liberty at Terre Haute, Ind., 
-A.. Brentlinger, Manager. 


Adolph Philipp, who recently ei 
tered the film field as an actor am 
producer, after a long and succcssf 
career on the stage, has completed 
three comedies at the studios of the 
Adolph Philipp Film Corporation, lo- 
cated at 11 East 14th street, accord- 
ing to an announcement just rece ved. 

Philipp has resorted to his own 
stage successes for screen material in 
his forthcoming film productions of 
'■ Oh Louise," " My Girl Suzanne " and 
■' The Midnight Girl." Following out 
this policy for the future, Mr. Philipp 
is said to have up his sleeve " a treas- 
ure trove of material," including such 
subjects as "Poor Girls," "The Cor- 
ner Grocer." " A New York Brewer " 
" My New York," " Adele," "The Gir. 
Who Smiles," and " Two Is Com- 
pany." Adolph Philipp plays a promi- 
nent part in each picture. He ha> 
surrounded himself with a large and 
attractive cast, including Patsj' De 
Forrest, Marie Pagano, Gladys Kin 
MacClure, Louise Buckley, Emil 
Marceau, Pauline DePalla, George 
Henry. Phil Sanford, Edward Elku 
Joseph P. Marquis and Will H. Sloai 


I 


Gale Henry to Appear in 
Five-Reel Comic 

Gale Henry, Bull's Eye star, will 
start production on a five-reel comed>- 
the first of the ensuing year, accord- 
ing to announcement made by General 
Manager Bruno J. Becker, of her com- 
pany. 

When questioned concerning plans 
for the five-recler. General Manager 
Becker emphatically declared that the 
company will not discontinue produc- 
tion of its two-reel comedies. The 
special, he says, is to be put on sim- 
ply as a test picture. If the first one 
is a success, of course, others may fol- 
low, and it is possible the comedienne 
may cven:ually leave the two-reel 
class altoueiher. 


"Fattv" Arbuckle Cast 
for "The Round-Up" ||i 

Coincident w'ith the arrival of "Fat- 
ty" Arbuckle from California come- 
the announcement from Famous Pla\ 
ers-Lask\- that the corpulent comedia: 
has been chosen to play the part c 
Slim Hoover, the sheriff, in "Th. 
Round-Up," which is to be produced a. 
a special under the direction of Georgv 
H. Melford, producer of "Ever\- 
woman." Mr. Alelford is now engaged 
in cutting and assembling his special 
production of Jack London's "'The Sea 
Wolf," and it is probable that "The 
Round-Up" will be started about the 
first of the new year, according to re- 
ports. 


Clara Kimball Young, who announced 
several weeks ago that she was seeking a 
successor to replace her two years hence, 
when she expects to retire, has receired 
more than forty thousand answers. 


To Produce " Madame 
X" 

The picture rights of the play 
■' Madame X " have been secured by 
Harry Field who has made arrange- 
ments for its production by one of 
the foremost producers in the country, 
i'ssuring in advance a photo drama of 
h gh class enacted by a capable cast 
of players. 


January j , i <^ ? u 


457 



At the left is a moment in " A Girl of the Sea." distributed by Republic. In the centre is a shot from ■ The Blue Pearl," Lawrence Weber production, starring Edith Hallor, 

and at the right is Herbert Rawlinson, in a new series distributed by Republic 


George Melford Signs 
Long-Term Contract 

"The somcAvhat limited number of 
motion picture directors who can be 
said to have really arrived at the fore- 
front of their profession has been 
augmented by the accession of George 
H. Melford to this enviable position," 
according to the announcament just 
made by Jesse L. Lasky, First Vice- 
President of Famous Players-Lasky 
Corporation. 

"Mr. Melford," said Mr. Lasky, to- 
day, "has just signed a long term con- 
tract with our organization to produce 
George H. Melford Special Pictures 
for Paramount Artcraft. The first of 
these is "The Sea Wolf," adapted by 
Will M. Rilchey from Jack London's 
notable novel, and which I believe will 
fittingly signalize Mr. Melford's entry 
into the highest class of directorial 
activity." 


Mary Minter's Director 
Averts an Accident 

A report from Rcalart Pictures Cor- 
poration states that through the quick 
work of Willinm Desmond Taylor, the 
director of Mary Miles Minter, her 
mother and party were saved from 
what might have been a serious acci- 
dent, when their chauffeur, fatigued 
by a twenty-four hour grind, lost con- 
trol of the steering wheel of Miss ]\Iin- 
ter's automobile, which at the time was 
traveling along a narrow road, skirting 
a precipice. 


Old Time Music Hall 
Recreated for Film 

A London Music Hall of 1850, 
quaintly interesting in every detail, 
was built at the Amsterdam Opera 
House by Famous Players-Lasky Cor- 
poration for the screen version of 
" Dr. Jekyll and Mr. Hyde. " starring 
John Barrymore. Director John S. 
Robertson obtained the ideas for the 
details of this set from talking with 
a number of old actors and from the 
New York Public Library, and he 
claims that the result is accurate in 
every way. 


Gill, Hugh Huntley, Eugene Wood- 
ward, P^lorida Kingslcy and Pauline 
Dempsey. 

Mr. Selznick states that no produc- 
tion shall go out of the Selznick ex- 
changes, but the ones which are thor- 
oughly rounded out with competent 
players in support of competent stars. 
In doing this he believes he gives the 
exhibitor the best there is, and the ex- 
hibitor in turn gives the same to the 
greatest critic — the public. 


Selznick Casts Are Balanced 

Every Effort Is Made to Secure Well 
Known and Capable Players in Support 

ABRIDGE might have a beautiful 
roadbed, but without good sup- 
porting trusses the bridge would be 
unsafe and useless. The same prin- 
ciple may be applied to a screen play 
— it may have a good star, but without 
a good supporting cast it is bound to 
fail, or be so weak that it will fail to 
please the public. At least that is the 
opinion of Lewis J. Selznick, who be- 
lieves the exhibitor's success assures 
his own success. 

With this idea in mind Mr. Selznick 
within the last j'ear or so has gathered 
around the Selznick stars a competent 
aggregation of supporting players. It 
is through this system of having every 
part good that the Selznick produc- 
tions have been applauded by the 
public. No expense is spared in ob- 
taining the right plajer for a part, but 
the reward of this plan is success, and 
wide distribution. 

Examples of the strength of sup- 
porting casts in Selznick productions 
are shown in the roster of the follow- 
ing productions. In stipport of Elaine 
Hammerstein in "The Woman Game " 
are two of the screen's best-known 
leading women and stars, Florence 
Billings and Ida Darling. Miss Bill- 
ings has been starred in productions 
and Miss Darling has appeared in sup- 
port on the stage of Robert Edeson, 
Billie Burke and many other stage 
stars. Others in " The Woman Game " 
are Jere Austin, Lewis Broughton, 
Charles Eldridge, Lawrence Johnson, 
James Morrison, George Dupree, Betty 
Plum, Hugh W'ynne and Phillips 
Tead, all of whom have had prominent 
parts in stage and screen productions. 

Seena Owen, Katherine Perry, Clif- 
ford Gray, Amy Dennison, Edward 
Brennan and Jane Carlton, well-known 
screen personages, support Owen 
Moore in " Who's Who," a new Selz- 
nick production. 

Supporting Olive Thomas in " Glo- 
rious Youth," her new vehicle, are 
such well-known players as Crauford 
Kent, who scored a personal success 
in "Adele"; Charles Craig, Helen 


Typhoon Fan Co. Opens 
Office in Chicago 

The Typhoon Fan Co. announces 
the opening of its Chicago office at 64 
W. Randolph street, which will be in 
charge of Thomas R. Wilson, former 
chief ventilation engineer of the Chi- 
cago Health Department, and John P. 
Glcason, engineer, director of sales. 
The organization states that it stands 
ready to solve any problems that may- 
lie sul)mitted regarding cooling, heat- 
ing or ventilation facilities. 



Third of Pathe Aerial 
Series Seen Shortly 

According to a recent Pathe an- 
nouncement, an aero scjuadron was 
placed by General Menoher, comman- 
der of the U. S. Air Service, at the 
disposal of the Pathe News for the 
photographing of what Pathe calls 
" some of the most remarkable scenes 
ever taken in the air." The Pathe 
News has already issued two of the 
series of pictures taken at Boiling 
Field in the course of five days of air 
exploits there. 

\\ ithin the next couple of weeks, the 
third of the series will appear in the 
Pathe News. " It is promised," says 
Pathe, " that it will be tlie sensation 
of the collection, surpassing even the 
photographing of Sergeant Moon's 
parachute from an aeroplane traveling 
110 mi]c> an hour over Washington." 


Pauline Serial, a Film of 
Timely Interest 

John W. Grey, president of Supreme 
Pictures, Inc., announces that his new 
"Master Mind" serial will take ad- 
vantage of the craze for the occult 
that is engaging the attention of many 
at the present time. 

"We naturally secured the services 
of J. Robert Pauline, well known as a 
demonstrator of hypnotic power," says 
Mr. Grey. "The rage for the psychic 
is universal today. Dr. Pauline was 
himself a pioneer both on the vaude- 
ville stage and the lecture platform. 
Now he is a pioneer on the screen." 


Wallace Ray who plays the leading juvenile 
role in " Chains of Evidence," a Hallmark 
production 


Exploitation Possibilities 
in Realart Film 

Realart Pictures announces that 
" The Fear Market," featuring Alice 
Brady, will give exhibitors an oppor- 
tunity for exploiting the picture be- 
cause of the unusual assortment of 
gowns, hats and other costly feminine 
apparel to be worn by the star in the 
picture. An extensive campaign with 
suggestions for exhibitors as to how 
to exploit this special phase of the pro- 
duction is said to be now under prep- 
aration. 


458 


Motion Picture News 



A thoughtful moment portrayed by Bessie 
Barriscale in " Beckoning Roads," a 
Robertson-Cole feature 


Clark-Cornelius Rent 
New Headquarters 

The Clark - Cornelius Corporation 
has rented the entire third floor of the 
new Hooven building at 117 West 
Forty-sixth street and will be located 
in their new quarters shortly after the 
first of the year, according to report. 

The Clark - Cornelius Corporation 
announces that in addition to the nega- 
tive rights to the twelve Chaplin 
Classics, which were originally re- 
leased through Exhibitors' Mutual ex- 
changes and switched to Hallmark 
Pictures Corporation with the sale of 
the Exhibitors' Mutual exchanges to 
Hallmark, Clarke-Cornelius have ac- 
quired world rights to several produc- 
tions which will shortly be announced 
for release. 


Lasky Makes Announcements 

Production Plans Include Staging of 
"Fighting Chance"; Warwick's Director 


A NUMBER of interesting an- 
nouncements in the line of pro- 
duction were made lately at Holly- 
wood by Jesse L. Lasky, First Vice- 
President of the Famous Players- 
Lasky Corporation. Among them is 
the statement that Thomas Heffron, 
who directed Marguerite Clark and 
other Famous Players' stars in the 
early days of the organization, has 
lieen specially engaged to handle the 
negaphone in Robert Warwick's next 
I'aramount-Artcraft picture, " Thou 
Art the Man," adapted from the book, 
" Miles Calthorpe." The most recent 
work of Mr. Heffron has been the di- 
rection of Dustin Farnum. He is 
known as one of the most talented of 
film directors, with a wide experience 
and many successes to his credit. It is 
believed that the new Warwick picture 
will be one of the strongest that he 
has ever had. 

It is also announced that Charles 
Maigne, who arrived December 10 to 
direct the Paramount- Artcraft special, 
" The Fighting Chance," brought with 
him as his leading man Conrad Nagel, 
the well-known stage and screen actor 
who has been recently appearing in the 
East with Alice Brady in her success- 
ful legitimate production, "Forever 
After." Anna Q. Nilsson will play the 


feminine lead in this picture and the 
combination of these two capable 
players insures the equality of the pro- 
duction from the start. 

Upon the completion of the Para-' 
mount-Artcraft picture, " The Bear 
Trap," which he is now doing under 
the direction of Sam Wood, Wallace 
Reid, it is announced, will begin work 
under the same director on a Saturday 
Evening Post story. 

George H. Melford has about com- 
pleted "The Sea Wolf," the Para- 
mount-Artcraft special, with a selected 
cast and is about to embark upon a 
new production of unusual magnitude, 
full details of which will be forthcom- 
ing shortly. 

Bryant Washburn has completed 
" The Six Best Cellars " for Para- 
mount-Artcraft, under Donald Crisp's 
direction and will start almost imme- 
diately with James Cruze as director, 
on " Where Julia Rules." 

James Cruze has arrived from his 
island location with Houdini and com- 
pany and is finishing the Paramount- 
Artcraft picture, " Terror Island," at 
the Lasky studio. As soon as he is 
through work Houdini will start for 
New York. 

William D. Taylor has finished the 
cutting of " Huckleberry Finn." 


Exploiting Fields in 
Michigan Peninsula 

First reports from A. G. Decker 
who is opening up a pioneer winter 
motion picture field in the upper pen- 
insular region of Michigan, is said to 
indicate that the new territory in which 
he is working offers excellent pros- 
pects for business. These reports are 
particularly interesting in view of the 
fact that this field has .never been re- 
garded as much of a territory for mo- 
tion pictures, it is said, owing to the 
prevalence of snow and ice from early 
in October until late in April and the 
consequent difficulties of transporta- 
tion. 

This last summer, however, a free 
lance gave a showing of " The Auction 
of Souls " in one of the larger towns, 
and, according to reports, within two 
or three weeks after, Harry Scott, 
manager of the First National Ex- 
change in Detroit, had received more 
than thirty requests for a shipment of 
the print to various other places on 
the peninsula. Mr. Scott, according- 
ly, decided to send Decker into the ter- 
ritory with two prints, with instruc- 
tions to fill as many dates as possible. 


National Film Confident 
It Can Hold Its Own 

On the last day of December of this 
year the National Film Corporation 
of America began its fifth year as a 
motion picture producing organization. 
The present concern was organized on 
December 30, 1915. 

According to Mr. Bernstein, 1920 
will see the National more than hold- 
ing its own, despite the many changes 
in the industry which will tend to 
absorb the " independents." The Na- 
tional will begin its 1920 production 
season with Opie P. Read's " The 
Kentucky Colonel," starring J. J. 
Dowling, Elinor Field, Francis Mc- 
Donald and others, and " Mary 
Minds Her Business." 


Reports ^^Jubilo'^ as Success 

Goldwyn Cites Favorable Criticisms of 
Press — Rogers Never Overdoes His Part 


'Yjr/ILL ROGERS has more than du- 
plicated his first success. " Ju- 
bilo " is regarded by Goldwyn officials 
as a box-office attraction of the first 
magnitude. " The second production 
of the erstwhile cowboy played to 
crowded houses at the Strand theatre 
on Broadway and received the rare 
econium of being praised by every 
trade paper and newspaper critic view- 
ing the picture," says the Goldwyn re- 
port. 

" Will Rogers, who has caught the 
approval of motion-picture fans with 
amazing rapidity, wins renewed popu- 
larity in ' Jubilo, ' " reported the Even- 
ing Telegram. " ' Jubilo,' a Goldwyn 
production, with Will Rogers as the 


JANS PICTURES, Inc. 

H. F. JANS, President 


announces that they have now in 
the course of production a photo 
drama which will be entitled 


"LOVE WITHOUT QUESTION 


star, is a gem," declared the Evening 
Sun. " Mr. Rogers' talent in panto- 
mime becomes more forceful with 
each succeeding picture," said the 
Evening Mail. 

Many of the captions in the picture 
drew applause as well as laughter 
from the Strand audiences, says the 
Goldwyn announcement. One which 
won particular favor was when Rog- 
ers, after trying for an entire night 
to fix a Ford, finally remarks, " No 
wonder he wasn't elected to the Sen- 
ate with everyone owning one of 
these." 

Goldwyn officials believe that they 
have in Will Rogers the real mid- 
Western type, " which," according to 
the announcement, " has succeeded 
the nasal New England type in the 
popular mind as a manifestation of 
genuine Americanism." Rogers' spe- 
cial asset to screen fame, according 
to Goldwyn, rests in the fact that he 
never overstrains his characteriza- 
tions and " does not descend either 
into maudlinity or burlesque." 


Former Editor Becomes 
Metro Scenarioist 

H. Thompson Rich, former editor of 
The Forum, is the newest addition to 
the Screen Classics, Inc., scenario staff, 
which is now composed of seven con- 
tinuity writers. Mr. Rich has arrived 
at the Metro studios in Holl>'wood 
from New York and was immediately 
assigned by Director-General Max- 
well Karger to do the 'script for a 
forthcoming production. 


to 


Movical Comedy 
Open Holidays 

The new " Wizard of Oz " and 
Movie Girls' Review, Hopp Hadley's 
new-idea Combination of pretty girls, 
music and pictures which he calls 
" movical " comedy, has completed re- 
hearsals and will open at Keith's Lin- 
coln theatre, New York, during the 
holidays. 

On the screen, Frank Moore and 
Pierre Couderc share the comedy 
honors, while Violet MacMillan, Mae 
Wells and Vivian Reed are supported 
by a large company playing the well- 
known characters from L. Frank 
Baum's book. 


" High Speed " the First 
Hallmark 1920 Issue 

The first New Year release of Hall- 
mark Pictures Corporation on the Fa- 
mous Directors' Series is " High 
Speed," according to an announce- 
ment made this week by Frank G. 
Hall, president of Hallmark. " High 
Speed" was produced by Hallmark 
under the direction of Charles Miller. 
The picture co-stars Gladys Hulette 
and Edward Earle, with Roger Lyt- 
ton, Charles Husted, Fay EvcKti. 
Aida Horto, Jack Edwards and Mat- 
thew L. Betts in support. " High 
Speed " is scheduled for release the 
first week of January-. 


Del Ruth Is Making a 
Big Comedy Feature 

Hampton Del Ruth, supervising di- 
rector of William Fox Sunshine Com- 
edies, is reported to be busily engaged 
with the personal direction of a five- 
reel comedy. Mr. Del Ruth has con- 
tracted for the services of the famous 
Singer Midgets for the production. 
Possibly four months will be required 
to produce the comedy, which will in- 
clude the services of all the principal 
comedians on the Sunshine lot, as well 
as a chorus of two hundred girls. 


a ti u ar y j, i g 2 o 


459 


iilllliilllll 


The Fiction Mart 

A Service Department for Producers and Studio Executives 


Whitaker's Dukedom 
By Edgar Jepson 

haracter of Story : Comedy drama. 

heme: Personal resemblance. 

haracters: James Whitaker; Robert L'n- 
win, his uncle; Dr. Arbuthnot ; Tomkins; 
Wyse, a farmer ; Brinkman, the Duke's 
steward ; Miss Carton ; Rev. Carton, 
her father ; Lord Edward Beddard, the 
Duke brother ; Lady Cubbingrton, Lady 
Middlemore, Millicent Whitaker, Whit- 
aker's wife; the Duke of Lanchester and 
others. 

he Plot: James Whitaker, dealer in an- 
tiques and second-hand furniture, vainly 
appeals to his uncle for funds to support 
his business. He is walking part way 
home to save car fare when he is over- 
taken by a storm and takes refuge in a 
field where he encounters another man 
who is his exact double. As they are 
staring at one another a bolt of lightning 
strikes them and when Whitaker comes 
to himself the other man is dead and so 
disfigured that nobody could identify 
him. Examining the contents of the 
dead man's pockets Whitaker learns that 
it is the Duke of Lanchester. He de- 
cides to play Duke for a few days. 
Changing clothes with the dead man he 
goes to the Duke's residence and suc- 
cessfully imposes on his servants and 
physician with the tale that the shock has 
robbed him of his memory. He finds the 
Duke has many intimate friends, especi- 
ally among the ladies. Two, in particu- 
lar, like to be kissed. As Whitaker is 
married this does not strike him as 
proper, but as he and his wife are not 
nappy together, he does not mind it so 
much as he might. Elizabeth Carton, 
daughter of the rector, sends for Whit- 
aker and tells him that she was present 
when he changed clothes with the Duke. 
As the price of her silence she demands 
that he make her the Duchess. He de- 
clares that he could not consent to a 
loveless marriage and she finally agrees 
that they shall give one another a 
chance to fall in love. Eventually she is 
not sure but that he is the Duke, but she 
hopes he is not because of the women. 
Whitaker proceeds to astonish everyone 
by improving conditions for his tenants 
and generally doing more good than any 
other Duke of the line has ever done. He 
stays on because he is interested in 
Elizabeth. "The Duke's brother comes, 
realizes that Whitaker is not the Duke, 
and accuses him of being an impostor. 
This is overheard by the steward. Just 
then Lord Beddard, the brother, is 
stricken with apoplexy and dies. The 
steward attempts blackmail and is so 
soundly beaten for his pains that he is 
convinced that Whitaker is the duke after 
all. Carton forbids the marriage with his 
daughter. Whitaker decides to provide 
his wife with a competence and escape 
to America. While he is in London his 
wife dies of an overdose of chloral. All 
obstacles to his remaining Duke are now 
removed and only the father's ban pre- 
vents the marriage, so Whitaker and 
Elizabeth elope. Whitaker decides that 
fate thrust him into the Dukedom and he 
will stay with it. 
<ocale: London and Enligh country. 
Hcture High Lights: Lots of good situa- 
tions ; splendid opportunity for comedy. 


A Modern Madonna 

■I 

Character of Story: Society drama. 
Theme: Suspicion. 

Characters: Margaret, Judge Kirtley'i ward; 
Judge Kirtley ; Victor de Jarnette, Mar- 
iraret's husband; Richard de Jarnette, his 
brother ; the other woman. 

The Plot: Margaret is married to Victor de 
Jarnette and they have a happy honey- 
moon, but shortly after they have settled 
down to humdrum married life Margaret 
discovers that Victor has become en- 
tangled in an affair with another woman. 
The discovery is made when her suspicion 
is aroused by seeing Victor riding in the 
Park with another woman. Later she in- 
tercepts a telegram sent to his office and 
all doubts are set at rest. There is a 
short and bitter quarrel between the two 
and Victor deserts his wife and child, go- 
ing to Europe. Richard, the elder brother, 
deploring Victor's behavior, takes it on 
himself to do all that he can for the de- 
serted wife and child. He supplies a ser- 
vant of his own and leaves nothing un- 
done to atone for the neglect of his 
brother. After an absence of three years 
Victor returns from Europe and there is 
an attempt at reconciliation but this is a 
failure. It develops that before going to 


Europe Victor had changed his wi'l. A 
week after his return he is shot and kil'ed 
at his ofHce and Richard de Jarnette linds 
Margaret leaning over Victor's body with 
a revolver in her hand. The husband, just 
before he dies, declares that he was clean- 
ing a gun and that it was discharged by 
accident. This satisfies the coroner but 
the older brother is suspicious — he be- 
levcs that Margaret did the shooting. 
Richard is now Margaret's enemy. The 
will is read and it is found that the child 
is left in Richard's care — a provision 
which is legal under the laws of Wash- 
ington, D. C. Fmally the mother decides 
to steal her child and take it away. She 
takes her son and dresses him as a little 
girl. Then come months of wandering 
and the constant fear of detectives. Mar- 
garet is at last overtaken by Richard's 
agent and the two are brought back to 
Washington where the child is put in the 
custody of the uncle according to the will. 
Margaret, however, is allowed to see the 
boy from time to time. The boy becomes 
attached to the uncle but misses his 
mother. Margaret has taken up charity 
work and in the course of this she finds 
a litle boy who very strongly resembles 
her own son. She is so much struck with 
the resemblance that she decides to adopt 
this child and does so. She then con- 
cludes to take the boy's mother to live 
with her as well. Eventually she dis- 
covers that this boy is Victor's son also 
and that the boy's mother is the one who 
really did the shooting. The legitimate 
son is now taken with scarlet fever and 
after many hours of fearful watching the 
boy is out of danger and Margaret and 
Richard are brought together in a love 
which has been tested and tried. 

Locale: Washington, D. C. 

Picture High Lights: Strong emotional 
scenes ; pathos, suspense and action. 


Mrs. Bobble's Trained 
Nurse 
By Geo. Fox Tucker 

Character of story: Comedy. 
Theme: System. 

Characters: Mr. Bobbles; Mrs. Bobbles; 
Baby Bobbles; Mrs. Bobbles' father; 
Mrs. Bobbles' mother; Audrey Eleanor 
De Villiers, the trained nurse. 
The Plot: When the story opens Mr. Bob- 
bles is expecting an addition to the fam- 
ily and after some conferences between 
. the various members of the family it is 
decided that instead of the old family 
nurse an up-to-date trained nurse shall 
have charge of the house. As soon as she 
arrives she proceeds to put into effect the 
discipline which she has been taught in 
the hospital and Mr. Bobbles soon finds 
that he has no place in his home which 
he can call his own. The cook is in much 
the same fix and nothing but extra money 
will induce her to stay under the new 
regime. Mr. Bobbles finds that he is not 
permitted to smoke. He inquires whether 
this disturbs his wife and the nurse re- 
plies that whether it does or not is im- 
material — scientifically it ought to disturb 
her and therefore it mustn't be done. Mr. 
Bobbles must not whistle, he must not 
sing — he must not even snore. In his gen- 
erally excited condition he writes his 
father-in-law a dunning letter about an- 
other man's wash bill and insults so many 
of his clients that he begins to doubt 
whether he will ever again be able to 
build up his practice. After the event he 
finds that he must have a pass to enter 
the sick room and since the doctor has 
not provided him with this it is not pos- 
sible for him to see his wife. The baby 
can be seen but must not be handled ; 
and most especially it must not be kissed. 
The baby is tagged with an identification 
disk because, as the nurse explains, other 
babies might be brought in and in that 
case there would be some danger of con- 
fusion of identities. Mr. Bobbles suggests 
that it might be a good idea to tag the 
mother too in case any other young 
mothers should be brought in. The nurse 
admits that this might be a good idea, 
but as it had not yet been introduced into 
the hospital when she left, she cannot 
give it her unqualified endorsement. 
"Throughout the story presents in a whim- 
sical way the well known peculiarities of 
the trained nurse — especially the sort of 
nurse who takes complete charge of every 
household she enters and rules it with a 
rod of iron. 
Locale: Any city. 

Picture High Lights: With the introduction 
of a little more action would make a good 
two-reel comedy. 


Red Pepper's Patients 
By Grace S. Richmond 

Character of story: Comedy dramas. 

Theme: .\ dcictor's humanity. 

Cha-acters: Red Pepper IJurns, M. D. ; 
Kllen Hums, his wife; Miss Matthewson, 
a nurse; dardner Coolidge ; an old pa- 
tient ; the old patient's wife. 

The Plot: This is a series of short stories 
woven around the character of Red Pep- 
per Burns, a red-haired irascible but 
kindly and big-hearted surgeon who has 
a name for gruflfness, but is full of the 
milk of human kindness. These stories 
aim to be little lessons in human nature 
and humanitarianism. The first story is 
entitled, " An Intelligent Prescription " 
and deals with the conference between 
Dr. Burns and an old friend, Gardner 
Coolidge, who comes to Burns seeking a 
prescription for insomnia. Coolidge nas 
waite<l in the waiting room and listened 
to various patients talking with the nurse, 
lie is finally ushered in and Burns imme- 
diately inquires as to the cause of his 
insomnia. He learns that Coolidge has 
separated from his wife. He finds that 
there is no real reason for this beyond a 
quarrel and the pride of each one making 
it impossible for either to acknowledge a 
mistake. He excuses himself and leaves 
Coolidge with Ellen Burns, his wife. 
Coolidge is impressed with the love and 
trust there is between Burns and his wife. 
Burns then takes him to call upon an old 
patient who is slowly dying, his aged 
wife at his side making the most of the 
few days that are left to them after a 
life time of devotion. Burns then points 
out to him the folly of allowing false 
pride to alienate him from the woman he 
has chosen to be his mate. Coolidge ad- 
mits that he has been in the wrong and 
agrees that he will go to California to see 
his wife and endeavor to persuade her 
to come home, but he insists that he has 
need of a prescription to cure his insomnia 
in the meantime. Dr. Burns writes out 
the prescription and when Coolidge opens 
it he reads : " Walk five miles every eve- 
ning. Drink no sort of stimulant except 
one cup of coffee at breakfast. Begin to 
make plans for the cottage — don't let it 
turn out a palace. Ask the good Lord 
every night to keep you from being a 
proud fool." 
Locale: Any small town. 

Picture High Lights: The wife should be in- 
troduced into the film story ; the quarrel 
and the cure. 


seized with the idea of helping her father 
put the store on its feet, but she sees 
that this can be done only by not letting 
him know what she has in mind. Having 
a natural genius for selecting clothing for 
any given type she lays in a stock of 
dresses, collars, etc., with certain mill 
girls in mind. Each article is chosen with 
the idea of selling it to a particular girl. 
This plan works very well and the stock 
is promptly sold out. Her father's inter- 
est is reawakened and he soon takes act- 
ive charge of the new business and gives 
up the drug trade altogether. Isabel now 
finds that she is happiest when she is 
starting something new and putting it on 
its feet. She leaves the factory and 
founds a co-operative laundry. She learns 
that Braithwaite has " planted " a new 
secretary with Berwick, Sr., as a sort of 
business spy. She warns the old man and 
his gratitude for her action— although he 
already knew of the deception — is such 
that he agrees to John's marriage with 
Isabel and he himself decides to marry 
Ellen. 

Locale: A milltown in Pennsylvania. 

Picture High Lights: A little weak in dra- 
matic situations, but capable of develop- 
ment. 


The Rain Coat Girl 
By Jennette Lee 

Character of story: Comedy drama. 
"Theme: Optimism. Co-operation. 
Characters: Isabel Merton ; John Berwick, 

Sr. ; John Berwick, Jr. ; Eben Braith- 
• waite ; Aaron Merton, Isabel's father: 

Ellen Braithwaite; Gilbert Carter; mill 

hands, etc. 

The Plot: Isabel Merton is stenographer in 
the Berwick mills. John Berwick, the 
junior partner, is a poet of the newer 
school, having taught himself how to 
write poetry much as he might teach him- 
self how to run an automobile, by study- 
ing a book about it. John is in love 
with Isabel, but does not know it. His 
father tears that this may be the case and 
lets John write poetry so long as he does 
not dictate it to Isabel. Merton, Sr., has 
a serious business rival in Eben Braith- 
waite who is always endeavoring to learn 
the secrets of the Berwick business. 
Isabel is aware of this and on her guard 
at the office, but is won over to friend- 
ship with Ellen Braithwaite. Ellen Braith- 
waite is in the habit of working socially 
to forward her father's business interests. 
In spite of his dislike for Braithwaite as 
a business rival, Berwick, Sr., thinks 
that Ellen would make a good match (or 
John and encourages John to see much 
of her; John knows so little of the busi 
ness that there is small danger that he 
will give away any of the secrets. Isabel's 
father, Aaron Merton, runs a small drug 
store which has long since lost most of 
the custom it once had. He has fallen 
into the habit of spending his time sitting 
in the back room with two or three 
chronic idlers, drinking just enough to 
keep him from being awake to opportuni- 
ties. He does not renew his stock of 
goods and makes no effort to get new trade. 
The family lives upon the money which 
Isabel earns in the factory. Isabel is 


Don't Ever Marry 
By Edgar Franklin 

Character of Story: Farce comedy. 
Theme: Matrimony. 

Characters: Joseph Benson, electrical con- 
tractor; Dorothy Whynn, his wife; John 
Whynn, her father; Mrs. Whynn; Barbara 
Dow; Mr. Dow, her father; Mrs. Dow; 
Judge Kettle; Bill Fielding, in love with 
Barbara; Myra Cray; Cray, her husband; 
Sitterley, New 'Vork financier ; hotel clerks 
and others. 

The Plot: Joseph Benson has just sold out 
his electrical contracting business in Elm- 
field — a little Western town near the city 
of Ponsbury. He intends going East to 
accept a position. Myra Cray who runs 
the art shop adjoining his shop calls on 
him and solemnly warns him that what- 
ever else he does, he should never marry. 
Benson calls upon John Whynn and tells 
him he desires to marry Dorothy. Whynn 
refuses his consent and declares mat tt 
Benson marries her he will kill Benson. 
Nevertheless Benson persuades Dorothy 
to be married by Judge Kettle. They plan 
to have Dorothy stay with a friend after 
a dance in Ponsbury and that she will 
come to the hotel where Benson has en- 
gaged the bridal suite after the dance. 
They will take an early train for the East. 
Benson gets a letter from Bill Fielding, 
his pal. Bill is in love with Barbara Dow. 
Her mother objects and has forced Bar- 
bara to become engaged to another man. 
The wedding is set for Saturday of the 
same week. Bill cannot get home from 
the East in time to prevent the wedding. 
Benson has a telephone message from 
Barbara asking him to meet her. She 
says she intends announcing at the dance 
that she and Benson have been married by 
Judge Kettle that day. Kettle has gone 
away for a month's hunting that after- 



Ivo Dawson who plays one of the principal 
roles in " The Miracle of Love," a Para- 
mount-Artcraft release 


460 


Motion Picture S e wt 


Good Fiction Suitable for Motion Pictures 


it 


noon. Benson protests and Barbara 
threatens to expose his marriage to 
Dorothy. At the dance Barbara makes 
the announcement. Barbara is to go 
home but Whynn and Dow both insist that 
she must stay at the hotel with Benson. 
Dorothy is much upset but shortly after 
Barbara and Benson reach the hotel, she 
learns the tacts and comes to the hotel 
herself. Then Myra Cray arrives and 
says that her divorced husband is in the 
lobby below and that she has told him 
she is married to Benson. Benson now 
has three women all claiming to be the 
bride and all in the bridal suite at the 
hotel. This situation leads to many far- 
cical incidents. Whynn finally learns of 
his daughter's marriage and while he nas 
modified his intention of killing Benson, 
decides to beat him up. At this point 
Mrs. Whynn arrives and as Whynn is a 
terror to everyone else, she is a terror to 
Whynn. She has learned the true facts 
and declares herself in favor of Benson. 
Benson, meanwhile, has learned that Sit- 
terley, his prospective boss in New York 
IS in the hotel and fears that the scandals 
momentarily threatening to break will ruin 
his prospects. In the end everything is 
cleared up and even Bill arrives in time 'o 
clami Barbara so that all four start East 
happily married. 

l.ocale: A Western town. 

Picture High Lights: Great opportunities lor 
comedy throughout. Male lead. 


The Bells of San Juan 
By Jackson Gregory 

Character of Story: Western romance. 

Theme: Adventure. Love. 

Characters: Dr. Virginia Page; Roddy 
-Norton, Sheriff; Jim Gal'owav, bad man • 
Dr. Patten, faker; The Kid, a gunman; 
Lngle. the banker; Florence, his daugh- 
ter; Ig nacio, the bell ringer. 

The Plot: The action takes place in 
San Juan, a village near the Mexican 
border. Dr. Page has just arrived in 
town when the sound of shots is heard 
and the bell ringer of the mission church 
sounds the alarm — he has certain bells to 
ring for certain occasions. It develops 
that a sheepman has been murdered. Dr. 
Page is walking near the edge of town at 
dusk when she encounters the Sheriff who 
warns her to stay in the heart of town and 
preferably inside at night. She tells him 
of the shooting which he has missed, 
being out of town on business. He pro- 
ceeds to the Casa Blanca saloon, run bv 
Galloway, a bad man who was respon- 
sible for the death of Norton's father. 
Evidence is lacking, however, to convict 
Galloway or his men of the murder of the 
sheepman. Norton knows that Ga'Iowav 
is planning a tremendous raid on the sur- 
rounding country with the aid of rene- 
gades and Mexicans and plans to catch 
him when the time is ripe. A second 
murder occurs and it is evident that this 
IS done by The Kid, one of Gallowav's 
henchmen. Galloway taunts Norton be- 
cause_ he makes no arrest and tells him 
the Kid will be in the ("asa Blanca th.il 
night. Norton goes there with two depu 
ties and in a shooting aflray is struck on 
the head by a bullet but not seriously 
Tiurt. Dr. Patten attends him. Dr. Page 
believes that he has sustained an injury 
to his brain. Certain mysterious one man 
robberies are reported which are evidently 
not the work of Galloway and Virginia 
Page suspects Norton of these. One 
night she shows him $100 in gold she has 
received as a fee from a patient. That 
night he attempts to steal it and she 
catches him. He confesses to the other 
robberies. She tells him his head has been 
injured and urges him to consent to an 
operation. He refuses. They go to- 
gether to the country to attend an in- 
jured man. Dr. Page threatens that if Nor- 
ton does not have an operation she will 
expose him. He decides to lock her up 
until he shall have rounded up his enemy. 
She dopes him. Dr. Patten discovers the 
two together spending the night in the 
hills and threatens blackmail. Dr. Page 
holds him up and at the point of a gun 
forces him to assist her in operating on 
Norton. The operation restores Norton's 
moral sense. Galloway meanwhile has 
kidnapped Florence Engle and called out 
his outlaws. Norton rescues Florence and 
in the fight which follows Galloway and 
most of his men are killed. Norton and 
Dr. Page are married and he resigns his 
office to retire to his ranch with Dr. Page 
as his partner. 

Locale: Small town in the Southwest. 

Picture High Lights: Good Western 
scenes; novel scene of operation in hills 
by woman surgeon ; novel situation with 
hero as robber and sheriff. 


David Vallory 
By Francis Lynde 

Character of story: Western railway. 
Theme: Honest business. 

Characters: David Vallory, engineer; Vir- 
ginia Grillage; Eben Grillage, her father, 
a railway contractor; Judith Fallon; Lu- 
cille Vallory ; Herbert Oswald, attorney ; 
Vallory, David's father; Judson; Dargin ; 
Lushing. 

The Plot : David Vallory is engaged in gov- 
ernment work in Florida when he is 
called home by a telegram from his 
father whose bank is in trouble. David 
returns and finds affairs in a bad state, 
but owing to the timely arrival ot Eben 
Grillage, an old friend of his father's, a 
large draft is put through the bank and 
the situation is saved. The business is 
wound up. David finds that the village 
expects him to marry Judith Fallon be- 
cause he has written her while away. Be- 
fore he leaves his home town she tells 
him that she can never marry any other 
man. This makes him think that he 
should not tell Virginia Grillage that he 
loves her. He is given a job by Grillage 
and finds that the contractor's men are 
in the habit of cutting down expenditures 
so as to make an extra profit. He is 
finally sent West on a big job for Grillage. 
Grillage has been building a tunnel for 
a railway company and one of Grillage's 
men. Lushing, has become an inspector 
for the railroad company and declares that 
there is a weak spot in the tunnel which 
makes it unsafe. Grillage does not want 
to spend the money necessary to make the 
repairs since this would cut his profit to 
nothing, Vallory comes to the town 
where the tunnel is and he is inclined to 
believe that while Lushing is a renegade 
and has sold out to the railroad company, 
his contention regarding the tunnel is cor- 
rect, David finds Judith in this town in 
a dance hall. She has been brought West 
by a man named Judson, who has de- 
serted her and has since been taken care' 
of by a man named Dargin. David looks 
Judith up, but she will have nothing to 
do with him. David declares that he will 
put the dance hall out of business and, 
attempting to do this, is wounded. Judith 
rescues him, but leaves him as soon as he 
is able to move. David's blind sister, 
Lucille, has been wanting to marry Her- 
bert Oswald at home, but David will not 
consent because ot hej infirmity. Lush- 
ing makes up his mind to ruin the con- 
tracting firm and also to kill David. Im- 
patient of the cave.in, he decides to blow 
up the tunnel. Judith brings word to Vir- 
ginia that a time-clock bomb has been 
placed in the shaft and that it will ex- 
plode just as the shifts change in the tun- 
nel. Virginia presses a light engine and 
the engineer into service and goes at top 
speed to the tunnel where she finds the 
night shift waiting to go in. She learns 
that David is inside and runs into the 
tunnel on foot. There is an explosion 
and when she comes to she finds that she 
has been imprisoned in the tunnel with 
David and others. They remain for two 
days shut in. When death seems immi- 
nent she tells David she loves him. When 
rescued they learn that her father has 
been paralyzed and his sister has been 
married. David is now in charge of the 
construction and effects a compromise 
with the railway company whereby the 
tunnel is to be made safe. David and 
Virginia are married. 

Locale: Eastern village and Western moun- 
tain town. 

Picture High Lights: The fight in the dance 
hall; Virginia's ride in the engine; the 
cave-in. 

The Man on Horseback 
By Achmed Abdullah 

Character of Story: Love and adventure. 

Theme: A fight for a mine. 

Characters: Tom (iraves, miner; John 
Truex, his partner; Martin Wedekind, an 
American-German; Bertha, his daughter; 
Heinrich Wedekind of Berlin, Martin's 
brother ; Baron Von Gotz-Wreed ; Lord 
Vyvyan, English agent ; Krauss, a valet. 

The Plot: Tom Graves and John Truex are 
partners in working the Yankee Doodle 
G'ory mine near Spokane, Washington, 
This mine is apparently played out and 
Truex finally gives it up in disgust, turn- 
ing over his share to Tom, Tom secures 
financial aid from Martin Wedekind, Ger- 
man born but American in every fibre, 
and proceeds to work it. Tom is in love 
with Bertha Wedekind, who likes him, but 
who has been visiting her uncle in Berlin 
and becomes enamored of German unif- 
orms. All this takes place before t'.ie war. 
A peculiar ringing sound is discovered in 
the mine which causes the men to think it 
haunted and a new metal is found in the 
assay. This meta' has the peculiar at- 
tribute of transmitting sound at great dis- 
tances. When the ore is sent to New 
York for assay (Jerman bankers get wind 


of it and desire to secure it for use in 
submar nes. An ofler comes to Tom for 
$500,000 for his mine but Wedekind urges 
him not to sell to Germans of whom he is 
suspicious. Baron Von Gots-Wreed comes 
to Spokane to visit and makes many 
friends. He makes a friend of Tom and 
urges him to come to Berlin, Tom has 
just been refused by Bertha and makes up 
his mind to go. On the ship he meets 
Bertha, who thinks that he has followed 
her. IJertha has received a false cable- 
gram stating that her grandmother in Ger- 
many is very ill. It is the desire of the 
Germans to get Tom in Berlin and to have 
Bert'aa to hold him there. They arrive 
in Berlin and Tom is made much of. The 
Baron has him put up at clubs and in- 
troduces him to society. Tom is finally 
induced to become an officer in a Uhlan 
regiment and receives his lieutenant's com- 
mission, swearing allegiance to the Ger- 
man Empire. Bertha's grandmother 
warns Tom as openly as she dares to leave 
Berlin but he makes light of her fears for 
his safety. In accepting his pos.tion as 
an officer in the Uhlans Tom is required 
to make up a schedule of '.lis properties 
and sign it. The paper referring to the 
Yankee Doodle Glory mine has a transfer 
on the back of it and his signature trans- 
fers the title to the German government. 
The Germans, having secured title to the 
mine, determine to get rid of Tom and a 
fight is started in which the Baron chal- 
lenges Tom to a duel. The Baron fires 
before the signal is given but Tom fires 
quickly, wounding the Baron in bot'.i 
wrists, Tom is arrested and charged with 
the murder of the Baron, who is supposed 
to have died though this is not true. Tom 
is confined to his quarters. He has mean- 
while made the acquaintance of Lord 
Vyvyan, an English agent who is attached 
to the Embassy. Bertha desires to leave. 
Tom leaves his quarters to assist her and 
is sent to prison where he remains six 
months. War breaks out with France. 
Upon agreeing to lend his name for the 
registering of a shipping line from Hong 
Kong to San Francisco, the Germans per- 
mit Tom to rejoin his regiment. With 
Vyvyan Tom and Bertha make a dash for 
the border and are intercepted by the 
Baron and Heinrich Wedekind. After a 
fight the Germans are killed and the three 
reach France where Tom becomes an of- 
ficer in the French army. 

Locale: Spokane, Wash., and Ber'in. 

Picture High .Lights: Spirited action 
throughout. 


A Woman Named Smith 
By Marie Conway Oenxler 

Character of Story: Comedy drama. 
Theme : Family pride. 

Characters: Sophy Smith; Nicholas Jel- 
nick ; Alicia Gaines; Doctor Geddes ; 'The 
Author; The Suffragist; Judge Gatchell ; 
Luis Morenus, an artist ; Emiline Phelps- 
Parsons; Mr. and Mrs. George Westma- 
cote ; Mrs. Cheshire Scarboro ; Achmet, 
Jclnick's servant; Daoud, another ser- 
vant. 

The Plot: Sophy Smith, a stenographer 
who has risen from a position as office 
girl to be secretary to the head of the 
firm which employs her, inherits a 
Southern mansion and estate from an 
eccentric great-aunt. Sophy is de- 
scended from Cockney English but is 
thoroughly American herself, educated 
and cultured. She has, however, none of 
the family pride which is common in 
Hyndesville, South Carolina, where her 
inheritance lies, Sophy's great aunt, So- 
phronisba Scarlett, has fought with every- 
one in the place and left the estate to 
Sophy with an idea of spiting her rela- 
tives and neighbors by leaving the hand- 
somest place in the state to " a woman 
named Smith." Sophy goes South, taking 
with her a pretty file clerk. Alicia Gaines, 
whom she invites to come and live with 
her. They find the house a tremendous 
affair thoiigh only two stories and an 
attic in height. The walls are immensely 
thick; the gardens are very extensive 
and in a very ne.glected state. They find 
that on each side of the house dwell de- 
scendants of two antagonistic branches 
of the family ; on the one side Dr. Rich- 
ard Geddes, descended from Freeman 
Hynds, and on the other side Nicholas 
Jelnick. Austrian on his father's side, de- 
scended from Richard Hynds, These 
two had been brothers — Richard, the 
elder a spendthrift and wastrel ; Freeman 
a sober and God-fearing man. Jessamine, 
a poor cousin, had disappeared immedi- 
ately after Richard's marriage to another 
woman and immediately after this mar- 
riage there had been discovered the theft 
of the family jewels. Richard was sus- 
pected and turned out of the house. He 
died soon after and his father died of 
grief. The property descended to the 
house of Freeman Hynds and finally 
came into the hands of Sophy Scarlett 
who left it to the, woman named Smith. 
The two girls set about fixing up the 
house and sooh get it into shape. It is 


filled with historical treasures and pri^ 
less antique furnishings. To keep it i|i 
they decide to invite a very few distia 
guished paying guests — charging a rouai 
price for the privilege of living in Hind* 
house. This they try with great sue 
cess. A great author, a great cartoonist 
a well-known Suffragist, and other di» 
tinguished people arrive and the atmo* 
phere of the place is so intellectual ail^i 
overpowering that the neighbors and nan 
tives generally overcome the prejudie* 
they feel against the interloping North- 
erners and make friends. Geddes lov« 
A icia and Jelnick loves Sophy, thou^ 
they do not discover, until well toward 
the end of the story that this love is re- 
turned. Jelnick and Sophy solve the 
secret of the missing jewels and haw 
some exciting adventures. All comi 
well in the end. 
Locale: A sma'l town in the South 
Picture High Lights: This could be mi 
into a very effective picture; p.easai 
humorous and with plenty of dramai 
action. The story is much stronger 
material tl.an appears in this sho 
synopsis. 

Sinister Island 
By Wadsworth Camp 

Character of Story: Mystery. 
'Iheme: Fear. 

Characters: James Miller; Tony, his 
vant ; Andrew Anderson ; Molly, his wifi 
Morgan; Jake, Anderson's man; Ml 
Morgan ; the fisherman ; the coroner. 

The Plot: James Miller, a practical 
with no beliei in the supernatura. has be< 
told by his docior that he must go Soi 
for a rest and for this purpose has chai 
tered a small yacht for a cruise in Soul 
ern waters. Just as he is starting he 
ceives a letter from Anderson, a friei 
urging him to come to Captain's Is'and 
the Snake River where Anderson and 
wife have been staying. There is a toi 
of terror in the letter wh-ch rouses Ml 
ler's curiosity and while Anderson doesn] 
say anvthing very definite about the plar 
it is evident that both he and his wife at 
verv anxious to have some company. Arri' 
ing in the neighborhood of the island, Milli 
is warned by an express agent that tl 
place has a bad reputation and is reputi 
to have been haunted ever since the earl 
days when a slave trader lived there 
plied his trade of importing slaves, eyi 
after the importation of slaves was again! 
the law. Arrived at Captain's Islan( 
popularly known as Sinister Island, MilU 
is met by Anderson who comes aboard tl 
yacht and unburdens his mind of 
fears which have been harrassing himsi 
and his wife for some weeks. Andersi 
declares that not only is the house tl 
scene of many weird and inexplicabi 
manifestations but that there is no doul 
that the island is full of snakes and thi 
he and his wife are convinced that it wil 
be a matter of days only before these 
snakes will make some sort of attack upon 
them. Morgan, another resident on the 
island, has noted the same sinister atmos- 
phere of the place although his home is 
more cheerful. Strange noises are heard 
in Anderson's house, doors open and close 
without adequate reason ; whisperings are 
heard and the whole place has an atmos- 
phere of ill-omen. Mil'er endeavors 
laugh at the fears of his friend. The nex( 
morning early Miller surprises Miss Mor- 
gan on the beach and desiring to speaf 
to her approaches her, whereupon s"je rual 
and he chases her, catching her after 
hard run. She does not explain why sh< 
ran, further than to say that she 
frightened. Miller learns that this yount 
woman is an enigma. The second da; 
Jake, the handy man of the Andersoni 
goes for a walk in the wood to ca'l 
Morgan's cook. Anderson's cat has beeaj 
killed by a snake and Jake is anxious 
leave the place. A sudden outcry bring*' 
Miller to the woods where he and Morgaa* 
find Jake dead, bitten on the leg by * 
«nake and with peculiar bruises on his 
wrists. The next day Tony is attacked 
in the woods and received the same marks 
on his wrist but escapes being bitten. He 
cannot explain how it happened. Miller 
agrees to stay in Anderson's house and at 
rattle is heard in the night but nothing 
can be found. Then strange blue lights 
appear. Miller starts to investigate, Miss^ 
Morgan aonears and begs him not to goj 
The same strange marks are on her wrist-i 
The ultimate explanation of the story 
that Morgan is a smuggler and does noM 
desire other people on the island. Hfl 
does not stop short of murder to be ri^ 
of them. The girl is his niece, not ni^ 
daughter. Morgan and his lieutenants are^ 
captured but Morgan escapes into tl 
burning jungle where certain death await 
him. 

Locale: The South. 
Picture High Lights: Many thrills 


are 
'1 


January ^ , 1^20 




Every Vitagraph Company is at 
work on a new production. William 
Duncan is well along with the first 
episode of the new serial " Love and 
Honor," in which Edith Johnson is 
playing opposite him; and Director 
William Bowman is making the tenth 
episode of "The Invisible Hand" feat- 
uring Antonio Moreno with Pauline 
Cur ley. 

Montgomery and Rock have a new 
leading woman in the person of Patsy 
DeForrest. and this pair of comedians 
are now making the last scenes for the 
first comedy in which she appears. 

With the return of Lucille Carlisle 
from New York, work was begun on 
a new two-reel special Vitagraph re- 
lease under the direction of Larry 
Semon, who also plays the featured 
part. Bill Haubcr and Frank Alexan- 
der are playing in support of the di- 
rector-star. 

Helen Lynch is playing opposite 
Jimmy Aubrey in a two-reel comedy, 
and Babe Hardy is taking the principal 
supporting role. Noel Smith is di- 
recting. 

Director Dave Smith is making the 
final scenes for an O. Henry story, 
"An Afternoon Miracle," in which Jay 
Morely and Virginia Nightengale arc 
featured. 


Drury Lane melodrama, "The Hope," 
being filmed under the direction of 
Herbert Blache. have been selected, 
and are Jack Mulhall, Ruth Stone- 
house, Marguerite de la Mottc and 
Frank Elliott. Elliott is an English 
actor who played the leading man role 
in this city during its original presen- 
tation at the Theatre Royal. 

Viola Dana's Screen Classic, "Eliz;i 
Comes To Stay,'' has been started, 
and W. A. Howell, who directed tin- 
Flagstaff Comedies, has been engaged 
to film this subject. The supporting 
cast has not been selected, but the 
compan)' is now working at Pleasanton 
where a number of children are being 
used. Twenty-six members of the 
Metro staf? are at this Northern Cali- 
fornia town, making the necessary 
New England scenes. 

Henry Otto has been assigned to the 
direction of May .-Allison in "Judah," 
after one day's vacation following the 
completion of "The Willow Tree," in 
which he virtually made three produc- 
tions as a new process of filming was 
tried out which will not be used. 

The other two companies at work 
at the Metro studio are those making 
"Shore Acres" being produced by Rex 
Ingram, and the forthcoming Nazi- 
mova production. 



K change has been made respecting 
the next film starring Bryant Wash- 


Selection has been made of a portion 
of the cast for Bert Ljtell's next 
Screen Classic, "Jimmy Valentine," 
and Vola Vale will play the lead. Eu- 
gene Pallette is to appear in the part 
of "Red." This company has started 
work under the direction of Arthur 
D. Ripley, who has been film editor 
at the Metro since its producing or- 
ganizations came to the coast. 

Principals for the cast of the second 



" Stronger Than Death " is the latest 
Nazimova feature released through Metro 


burn, it having been arranged to film 
"Mrs. Temple's Telegram," adapted 
from the stage play by the same name, 
instead of filming "Where Julia Rules." 
This latter play will be produced at 
a later date. James Cruze is to be 
director of the next Washburn sub- 
ject. 

Lois Wilson has been selected as 
leading woman for the Robert War- 
wick play "Thou Art the Man," which 
is now being filmed under the direc- 
tion of T. N. Heffron. The company 
is working this week at the Cawstbn 
Ostrich Farm in Los Angeles, where 
a number of the South African scenes 
are being filmed. 

Another change has been made with 
respect to Ethel Clayton's next story. 
It had been planned that this star 
would next appear in "All in a Night," 
imder the direction of Walter Ed- 
wards, but now it is planned that the 
next film will be "A Lady in Love.'' 
Director Edwards will make this film. 

.Arrangements have been completed 
for filming of "The Prince Chap," un- 
der the direction of William C. De 
Mille, and a cast that will include Lila 
Lee and Kathlyn Williams as principal 
supports to Thomas Meighan, has been 
selected. Mr. DeMille plans to make 
the first scenes for this film Decem- 
ber 24th. 

Charles ^laigne, who is to direct the 
Robert W. Chambers' novel play "The 
Fighting Chance" with Conrad Nigel 


Julia Faye. appearing in Paramount-Art- 
craft pictures 

and Anna Q. Nilsson, has arrived in 
Los Angeles and will begin work on 
this picture next week. 

Bel)e Daniels has been selected as 
leading woman for Wallace Reid in 
"The Dancin' Fool," which is now be- 
ing produced under the direction of 
Sam Woods. 

December the twenty-second will 
mark the beginning of production of 
the first George H. Melford Para- 
mouiU-Artcrafl special, "The Round- 
up" ; and it is now announced that the 
making of "Held by the Enemy," the 
well known William Gillette plaj-, will 
not be started until shortly after the 
first of the year. 

William Russell and a big company 
of Fox players, especially selected to 
appear in support of this star in "Bruce 
of Circle A," left this week for 
Phoenix, Arizona, where they will 
make the exterior for this play, 
adapted from the novel by Hal Titus. 
Helen Ferguson is to be Mr. Russell's 
leading woman, and the supporting 
cast includes Duflfy Shade, Robert 
Cain, George Stewart, Nelson Mc- 
Dowell and John Donnelly. The Rus- 
sell Company will be in Arizona about 
ten days. 

.All the scenes have been made for 
the H. H. Van Loan story, "The Three 
Gold Coins," under the direction of 
Cliflf Smith, and Tom Mix is having 
a brief vacation before the new pro- 
duction is started. Margaret Loomis 
is the leading woman for Mix in thi-; 
production. 

A number of new players have beci 
engaged by the Fox organization to 
appear in a forthcoming production 
Harry Todd will do a character pan 
and Henry J. Hebert appears as th> 
heavy in the initial release starring 
Shirley .\fason, entitled "Her Elephant 
Man." Vivian Rich, who has been on 
the screen for a year, is leading woman 
for Buck Jones in "The Last Straw. " 


which is now nearing completion, un- 
der the direction of Charles Pritchard. 
Hen Xeely is taking the heavy role in 
the Madlaine Traverse subject "The 
Penalty," and Corinne Kirkham is 
I>la\ing an ingeiuie part in the same, 
which is l)eing directed b\ Howard M. 
Miicheli. 

.A title "White Lies" has been given 
lo the subject now being directed by 
lulward J. Le Saint, which stars 
(iladys Brockwcll. 

Supervising Director Hampton Del 
Ruth of the Sunshine Comedies now 
has five units working on coming pro- 
ductions. No titles have been selected 
for any of these comedies, which will 
not be completed for the next two or 
three weeks. 


Several changes are announced to 
take effect immediately at Universal 
City. Perhaps the most importaitt is 
that E. M. Bipitz, formerly of the New 
York executive organization of the 
company, is on his way to Los Angeles 
to assume the duties of controller, suc- 
ceeding George Morris, who resigned. 

M. M. Montgomery has been named 
as production manager by General 
Manager Tarkington Baker, and as- 
sumes this post immediately. Other 
changes announced by Mr. Baker pro- 
vide that Frank Lawrence, film editor, 
shall have general supervision of the 
photographic laboratories, succeeding 
L. L. Lancaster, who has been labora- 
tory chief for several years, who has 
taken up camera work with the Wil- 
liam C. Dowlan Company. Monroe 
Bennett will be superintendent of the 
laboratory, assisted by Jack Guerin. 

A distinct novelty in titles was filmed 
this week for "The Breath of the 
Gods," which stars Tsuri Aoki. For 
this, the proscenium arch of the Uni- 
versal City Theatre, which is 38 x 42 
feet, was used. Japanese players drew 
the curtains of the stage aside reveal- 
ing the title of the play. 

Sever;d permanent titles have been 



Harry Carey is star in " Marked Men,' 
Universal production 


462 


Motion Picture News 


decided upon for the forthcoming Uni- 
versal productions. The subject made 
under the working title of "The Three 
God-Fathers," will be known as 
"Marked Men"; "The Woman in the 
Plot," has been changed to "The 
Devil's Pass Key," and "Ambition" will 
be known as "The Gorgeous Canary." 

The casting department of Universal 
has engaged Lola Gonzales to play an 
artist model role in "The Primrose 
Path," now being made by Wm. 
Christy Cabanne. Miss Gonzales is a 
professional model, and has been pic- 
tured on more than one hundred can- 
vases. Most oi her professional work 
was done at the Chicago Art Institute. 

The week has seen the finishing of 
"The Devil's Pass. Key," under the di- 
rection of Eric von Stroheim. Several 
other subjects will be completed with- 
in the next week. 

"Blind Chance," with Robert Burns, 
Charles Dorian and Peggy O'Dare, 
under the direction of Edward Kull ; 
and "Roarin' Dan," with Hoot Gibson 
and Ethel Shannon, directed by Phil 
Rosen, are two two-reel western plays 
started this week. 

With the recovery of Art Acord, 
who has been ill for a number of 
weeks, work has b"en resumed on 
"The Moon Rider," Universal serial. 



Mary Texas, leading lady for Emmet*- 
Dalton in " When a Man's a Pal " 



A tense moment in " The Third Generation," a Robertson-Cole feature 


Goldwyn 


After two months' preparation, work 
has been started on the filming of the 
first of the "Edgar" series at GoldW^yn 
studios by E. Mason Hopper. This 
series of pictures is adapted from the 
Booth Tarkington stories of the same 
name, and it is very probable that the 
children engaged for the first release 
will play in all of the series. A lad 
named Johnny Jones will take the lead, 
and the other principal children are 
Buddie Messinger and Lucile Rickson. 
players engaged for the -first number 
are Nick Cogley, Arthur H. Lithe, John 
Cossar, Virginia Madison, Marie Dunn 
and Fred Moore. 

The first of the series will be titled 
"Edgar" and present plans provide 
that each release will have an indi- 
vidual name. 

Madge Kennedy this week began 
work under the direction of Harry 
Beaumont in "Two Cents Worth of 
Humanness," which is adapted from 
the Octavius Roy Cohen novel of the 
same name by Gerald Duffy. John 
Bowers will be the leading man and 


is now being given its final editing by 
other principals of the Kennedy-Beau- 
mont cast are Willard Louis, Florence 
DcShon and Richard Tucker. 

Wyndham Standing has come to the 
coast to play the leading role in 
"Earth Bound," an adaptation from the 
Basil King story which is being pro- 
duced by T. Hayes Hunter. Other leads 
in this subject are Mahlon Hamilton, 
Flora Levelles and Alec B. Francis. 

"o^rf? and V^ere^ 

George Beban, who has now been 
at work a month on his coming pro- 
duction, "One Man In A Million," will 
need fully that much more time to 
complete this subject which is to be 
distributed and exploited by Sol Les- 
ser. This week, more than 200 dogs, 
eighteen boys and six babies were used 
in a number of scenes. Irene Rich, 
Helen Eddy, and Lloyd Whitlock are 
principals in support of Beban in this 
play. 

IVIorris R. Schlank reports comple- 
tion of filming of the Hank Mann com- 
edy "Paper. Paste and Poultry," which 



Our Motto: AH the News, 


If it's News, When it's News 


Christmas is coming. 

Mabel Xormand's coming home. 

Carter de Haven has his dreis- 
ing room in baby blue. 

Pauline Frederick is going to 
have a Christmas tree. 

E. H. Allen was seen doing 
some Christmas shopping. 

The age of brown tasting cigars 
is almost upon us. 

Victor Schertzinger is not going 
to direct in New York. 

Louise Glaum has bought her 
purp a silver trimmed collar — 
Christmas gift. 

Ora Carew helped the Ad Club 
to digest their lunch by singing 
for them this week. 

\y. A. Howell has registered as 
a director on the west coast. He's 
now with Metro. 

Eddie Polo is going to South 
America with a "Vanishing Dag- 
ger" Universal Company. 

Marc Robbins is the proud 


owner of a Ford. This does not 
mean that he just bought it. 

Gibson Gowland claims his for- 
tune in his hair, and knows of 
five engagements he was pulled 
into on account of his curly locks. 

Josephine Hill finds after eating 
crusts for SIXTEEN years to re- 
tain her curly hair, that she has 
curly hair without eating crusts. 

Isador Bernstein picked an all 
Kentucky organization to make 
" The Kentucky Colonel," and 
gave specific instructions regard- 
ing moonshine. 

Louis Sherwin pulled the old 
New York joke of having some 
one called away from the table, 
this week, after inviting a friend 
to lunch, we learn from Stewart 
Woohouse. 

Douglas Gerrard recently in- 
structed his orchestra to play 
National airs when famous visi- 
tors came on the set, but he has 
countermanded the order since the 


I boys struck up on "Rule Brit- 
tannia," when an Irishman showed 
up. 

Arthur Kane tells the story of 
a salesman who visited a Missouri 
town and introduced himself as 
being with " Famous Players. ' 
" I'm sorry," the exhibitor re- 
plied, " we can't do business with 
you because we have an American 
Foto Player." 

Pleasanton, California, is the 
only New England town, 'tis said, 
in the Golden State, and the only 
place where there are no palm, 
eucalyptus or pepper trees, and 
not even any climate. We mention 
this so our readers may know 
why some of the film companies 
go to this northern place. 

Bert Lytell went up the coast 
to spend the night and make a 
scene, and it rained, and Bert 
stayed five days, and he didn't 
have a change of linen, so he 


washed it out every night, and 
had the maid iron it in the morn- 
ing, and so kept up his usual 
Beau Brummel appearance, at 
least so it is said. 

INTERVIEWS POSTPONED. 

HOKl'M'S intention of learn- 
ing the person who brought put- 
tees into the industry as a neces- 
sary part of a director's uniform, 
has caused considerable trouble to 
the copy boy. He has been 
forced to run hither and yon in 
an effort to get the accurate in- 
formation, and in all instances 
has discovered he is treading in 
dangerous waters. Several have 
intimated that C. B. de Mille 
brought this great aid to the in- 
dustry, while others claim that the 
introducer was Henry McRae, 
who is now in Japan. Uellnlte 
dates will be secured, and then 
the problem will be solved. 


Director H. C. Raymaker. In the 
mean time, Mann has begun work in 
a new picture which is at present 
known as "Barbers and Blacksmiths," 
which is being directed by Fred Win- 
demer. 

Helen Holmes, who arrived in Los 
Angeles from New York the latter 
part of last week, was taken ill the 
day following her arrival and on Sat- 
urday, Dec. 13th was operated on for 
appendicitis. Miss Holmes is convales- 
cent and her doctors assure Manager 
Sam Warner that Miss Holmes will be 
able to resume producing activities in 
four or five weeks. 

Manager Sam Warner arrived in 
Los Angeles a few days in advance of 
Aliss Holmes with his producing staff, 
which includes Gilbert P. Hamilton as 
director, and was in readiness to be- 
gin producing a new serial when Miss 
Holmes arrived. 

General Manager Sam Rork, this 
week took the Katherine MacDonald 
Company to Monterey, where the first 
scenes for the Monte Carlo story-, "The 
Guests of Hercules," by C. M. and 
A. M. Williamson are being filmed by 
Director J. A. Barry. The making of 
these scenes will require at least two 
weeks, thus keeping the company away 
from home over Christmas. During 
the absence of the production unit, the 
technical staff will complete the build- 
ing of the big Casino set at the studio 
in which much of the action of the 
photo-play will take place. Norman 
Kelly will be the leading man opposite 
Katherine MacDonald, and the sup- 
porting cast includes Nell Craig, Ed- 
win Stevens, Howard Gaye, Rudolph 
Valentino, Virginia Ainsworth, Sybil 
Gocelyn, Fannie Ferrari, Walt Whit- 
man and others. This subject will be 
the fourth release for Miss MacDonald 
on the First National program. 

It is now expected that tw'o weeks 
will be required for completion of the 
first Lois Weber production for Para- 
mount-Artcraft. This film w^as at first 
known as '.'A Modern Pilgrim's Pro- 
gress," but this title will only sen-e a? 
one to be used during the making of 
the production. An exceptionally big 
cast of well known players are appear- 
ing in this initial subject produced by 
Miss W^eber. The entire cast includes 
Frank Glendon, Clara Windsor, George 
Hackathorn, Hal Cooley, Una Trev- 
alyn, Edith Kessler. Helen Kelley, J. P. 
Lockney, Evelyn Selb\-, Martha Mattox 
and Carl Miller. Dal Clawson, who 
was in charge of photography in the 
making of a number of Lois Weber 
productions for other programs, is 
with Miss Weber in the making of her 
present release, having been placed 
under contract for the coming year. A 
number of innovations have been 
worked out for this film and have now 
been photographed successfullj-. 

"Roads of Destiny" will be the next 
play for Pauline Frederick, which will 
probably be directed by Frank Lloyd, 
W"ho has just finished the filming of 
"The Woman In Room 13." 

Changes in production plans are 
bringing the Mabel Normand Com- 
pany back to Los Angeles. It was the 
original intention to film "Maggie" in 
New York, but now production of this 
has been delayed until a later date. 
The scenario staff at the Culver City 
Studios is now preparing another script 
which will be used for this star. 


January j , i p 3 o 


463 


J^Fofessional Section 



Elsie 

Ferguson 


/ 


Photo 
by 

While 


464 


Motion Picture Sews 



Harold Titus who is writing for Fox 
productions 

Titus Sells Two Stories 
to Fox 

Harold Titus has just sold the pic- 
ture-play rights for two of his stories 
to William Fox. One of them is "The 
Last Straw," in which a certain hero, 
Buck Jones, will appear as star, and 
the other is "Shod with Fire," with 
William Russell as star. 

Mr. Titus admits that his job, of 
course, is manufacturing fiction, but 
he has various other duties that occupy 
as great a part of his attention as 
writing does. From May till Septem- 
ber, he has to fish for trout, from Sep- 
tember till freeze-up, his mind runs 
most of the time on ducks, and then 
there are iceboats and fishing shanties. 
That is why he maintains that the 
Great Lakes country is the one place 
for people who love toTive richly, and 
also why Mr. Titus is one of the best 
writers of Western stories living today. 


Tom Santschi — Veteran 

THOMAS SANTSCHI'S interpre- 
tation of the brutal " John Sheen " 
in the American Film Co.'s latest 
super-feature, " Eve in Exile." founded 
on the novel by Cosmo Hamilton, is 
surprising even those who have fol- 
lowed his work consistently since his 
appearance in " The Spoilers." 

In the role of " MacNamara " in this 
Rex Beach production Santschi staged 
a fight with William Farnum which is 
still conceded the greatest tussle ever 
caught by the movie camera. Immedi- 
ately he became a prime favorite with 
the fans. He and Kathlyn Williams 
were co-starred in " The Adventures 
of Kathleen," and Mr. Santschi after- 
(Conlinued on page 466) 


ersona 


Henry Mortimer was the most im- 
pressive " nobody " we have ever seen, 
while he read the prologue in " Every- 
woman " at the Rivoli last week. At 
least, he called himself " nobody," and 
the subtitles frequently referred to 
" nobody," but it seemed to us, in 
view of that fact, a tremendously im- 
portant part. All joking aside, Mr. 
Mortimer's reading was really excel- 
lent. 


1 and Otk 


erwise 


M. La Liberte; Mrs. Ariadne Holmes 
Edwards, composer of " God Bless 
You, My Dear"; Mrs. Adelaide Cot- 
ton, Mrs. Aaron Marx, James Watts, 
the impersonator, Clara Tice, the art- 
ist, and others. The reception was in 
the nature of a celebration in honor 
of the contract which Miss Cotton 
recently signed with the International 
Film Company, to appear in Cosmo- 
politan Productions. 


May McAvoy is looking forward to 
her trip to New Orleans with Alice 
Joyce in the near future. Miss Mc- 
Avoy is playing the ingenue lead in 
the Vitagraph production of " The 
Sporting Duchess," and will be duly 
chaperoned by her mother. 


Edmund Goulding is back in town, 
after a short visit to England. He is 
even more enthusiastic about the films 
than ever, but this time is directing all 
his energy toward the producing end; 
and it is rumored that he is about to 
begin work at the Talmadge studio. 


One of the striking features in 
"The Miracle of Love" at the Rialto 
this week, besides Lucy Cotton's per- 
formance, which is sure to be ex- 
quisitely dainty, is said to be Ida 
Darling's wardrobe. Miss Darling is 
widely known for her finished por- 
trayal of grandes dames, and among 
the gowns worn in this latest picture 
are a silver tissue tea gown on mediae- 
val lines, a black velvet dinner dress 
with a chemisette of jet, and a biege 
taffeta on bouffant lines. We are 
looking forward to seeing them. 


Jack Warner, president of th:* 
Paramount Al St. John Comedy com- 
pany, is one of the youngest producers 
in the game. His P. A. affirms, in 
proof of this statement, that he has 
been voting but seven years. Perhaps 
he wasn't interested in politics before 
that. 


R. William Neill, who recently 
finished his direction of E. K. Lincoln 
in " The Inner Voice," has been en- 
gaged to direct Norma Talmadge's 
next production, " The Woman 
Gives." 


Betty Ross Clarke, leading lady 
for William Farnum in "If I Were 
King," has been signed for the part 
of the "Eugenic Mother" in "The 
Very Idea" with Taylor Holmes, 
writes that she is eating two desserts 
with each meal, trying to plump up 
and look truly eugenic. Miss Clarke 
has decided that the exigencies of the 
films are varied beyond belief, and 
we don't blame her in the least. 


George Hackathorn is now at work 
with Lois Weber, playing the most 
difficult role of his career. In this 
latest Weber production he plays three 
distinct ages, covering a period of 
seven years. 


Sasha Votichenko and Mrs. Voti- 
chenko gave an informal reception in 
their studio at the Hotel des Artistes 
last week in honor of Lucy Cotton. 
We are glad nobody like that thought 
of giving us a reception, because, under 
such circumstances, we might have 
been expected to pronounce their 
names; but we are sure Miss Cotton 
was equal to the task. Among the 
guests prominent in musical, literary 
and art circles were Baroness Alexan- 
dra de Markoff; Roshanarza, the 
Oriental dancer ; Emiliano Renaud ; 


HECTOR V. SARNO 

FELTPPE LOPEZ— The Heavy— in "RIO GRANDE" 
The Augustus Thomas story directed by Edwin Carewe 

The"SIRGIUS" in "THE RIGHT TO HAPPINESS" 
With DOROTHY PHILLIPS 




Sylvia Breamer 


No Temperament for 
Norma Talmadge 


Margaret Linden 


THERE is no artistic "Tempera- 
ment '■ about Norma Talmadge- 
Miss Talmadge is one of the most 
sane and reasonable little women in 
the world. She has learned by long 
and hard experience that it pays to 
control one's temper. About her work 
she is always kindly and friendly. 
When things go wrong, she simply 
gets busy and tries to straighten them 
out. 

" Temperament," says Miss Tal- 
madge, " is too often an excuse for not 
' playing the game.' Temperament 
strikes me as being the anarchistic ten- 
dency in life. It is purely a condition 
of non-co-operation. 

" If one is grouchy and wants to es- 
cape the consequence of acting in 
accordance with that grouch, one lays 
it all to ' temperament.' A real artist 
cannot afford to be temperamental. 
She has an important mission to ful- 
fil, and temperament, or shall I call it 
temper, hinders rather than helps her 
to obtain true success. 

" I have often heard it charged that 
women of the stage or screen were 
more temperamental than men. I have 
heard it said female players 'blew up ' 
and ' raised cain ' about the place of- 
tener than those of the opposite sex. 
There is nothing more unture. I 
don't believe there is a bit of diflPer- 
ence between the cosmic make-up of 
men and women. Given the same 
circumstances of hving and the same 
training, I believe one will find that 
women will develop the same mental' 
and spiritual attitude that is found in 
men, or vice versa." 

Miss Talmadge is an alert, thorough- 
ly modern American girl. She has 
risen to the very highest position 
among dramatic actresses of the 

(Continued on page 466'* 


ROY DEL RUTH 


Directing 


Fox Sunshine Comedies 


Under the Super-vision 
of Hampton Del Rulli 


tt u a r y j , i p 2 o 


465 


A 


Snapshots 






SNAPSHOTS 

Above, to the right, is Catherine Calvert, popular 
player, whose screen beauty is of the most attractive 

type. 

To the left is Tom Terris, director of exceptional 
ability. 

Below, to the left, is Anita Loos scenarioist, next 
her is Baby Ivy Ward, and Armand Cortez occupies 
the right hand side. 





466 


Motion Picture S e 'o 


Tom Santschi — VetCTan 

{Continued from page 464) 

ward directed and played the leads in 
a number of feature productions. 

Earlj- in 1918, after eleven years in 
pictures, Mr. Santschi began a free 
lance career as ' character heavy or 
lead, appearing in several of the Mad- 
laine Travers and Gladys BrockwcU 
pictures, with Anita Stewart in " Her 
Kingdom of Dreams," and with Ger- 
aldine Farrar in "The Hell Cat," 
"Shadows," and "The Stronger 
Vow." 

As the " Sheen " of " Eve in Exile," 
he has a role that is greatly to his lik- 
ing — " the best thing I've done this 
year," saj-s he. It is a part that calls 
tor a portrayal of strong conflict that 
is both mental and physical. Charlotte 
Walker is " Eve " of the title, and the 
cast boasts such other screen players 
as Wheeler Oakman, Melbourne Mac- 
Dowell, Harvey Clark, Violet Palmer, 
George Periolat, Martha Mattox, L. 
C. Shumway and Perry Banks. 

Tom Santschi cares not a rap for 
dolled-up hero roles. He vastly pre- 
fers h;avy parts, believing that such 
characters offer not only greater op- 
portunities for acting, but a whole- 
some variety which keeps the actor 
out of ruts and protects the fan from 
the weariness of seeing the same 
player time after time in roles of a 
similar nature. 


May McAvoy is looking forward to 
her trip to New Orleans with Alice 
Joyce in the near future. Miss Mc- 
Avoy is playing the ingenue lead in the 
Vitagraph production "The Sporting 
Duchess." 



Tom Santschi veteran film actor who 
plays the role of " Sheen " in American 
Film Company's current release " Eve 
in Exile" 

" Gowns by De Racon " is a line to 
be used on the screen in all the Bes- 
sie Barriscale productions. Miss Bar- 
riscale is probably the only screen star 
who supports a dress-making establish- 
ment, presided over by a designer pos- 
sessing a New York and Paris ad- 
dress. Everything designed by " De 
Racon " is exclusively for Miss Bar- 
riscale in her screen productions. 
* * * 

Here's the Latest Yet! 

Eliot Howe, now directing Frank 
Keenan, was to meet his star, part of 
the actors and his technical force 
out on a location in the Mojave Des- 
ert, Cahfornia. But the director 
and his camera man missed the only 
train out of Los Angeles for the iso- 


lated desert town. Autos could not 
reach it, and the next train was twen- 
t)-four hours late. That twenty-four 
hour delay would have cost the com- 
pany something like two thousand dol- 
lars. 

" But why have modern inventions 
if }ou can't use them?" demands Mr. 
Howe. 

So he hired Miles Wescott, a Los 
Angeles aviator, to take him to the 
desert location. They flew over the 
Sierra Madre mountain range and 
landed safely at the railroad station 
that was to have Mr. Howe's destina- 
tion an hour before the train he had 
missed pulled in ! The air-line dis- 
tance was but seventy miles, and Mr. 
Wescott's biplane, a military tractor 
pattern, made the flight in fifty-five 
minutes. 



Edmund Goulding 


No Temperament 

(Continued from paye 464) 

screen through her splendid ability, h 
beauty, and her judgment as to wh 
the public wants. She has never p 
out a photoplay that has failed. 

There is no actress on the screen t 
day who takes deeper personal intere 
in her work. Every thought and a 
most every moment of the day 
devoted to planning and studying U 
her future eflforts. 

One of Miss Talmadge's most recei 
releases is " The New Moon," a stoi 
of Russia of to-day, in which all 
turmoil and dark outlook. It is a stor 
of the romance and adventure th: 
may be found beneath the turmoi 
Other recent pictures are "The Wa 
of a Woman," from Eugene Walter; 
play, " Nancy Lee," and " The Isle o | 
Conquest," from Arthur Hornblow' 
novel, " By Right of Conquest." Th 
next and last of Miss Talmadge' 
Select releases, will be a Wilkie Col 
lins story, " She Loves and Lies," it 
which the star has a part which gives 
her a spendid chance to prove her ver- 
satility in the roles of a successfu 
young actress, a gray-haired woman 
sixty odd summers and winters, an. 
a gay Bohemian of the Greenwich 
Village type. This is scheduled f • 
January, and after that all Talma 
Pictures will be released through the 
First National Exhibitors' Circuit. 


Why Delay? 

For release printing of "Supreme Quality" you will 

eventually come to us. 

Watch for "The Sagebrusher". 

REPUBLIC LABORATORIES, Inc. 

Phone Bryant 7190 729 Seventh Avenue, N. Y. C 


■ 


News Notes 


Happy New Year! 
Thanks, and a thousand like 'em 
J you ! 

Max Mayer has a new car. Studios 
re about the only things that can get 
t up these days — and the more they 
adulge the more cars Max can buy. 
Hector Streychmans was a welcome 
isitor in our office a few days ago. 
3usiness at the Palisades Laboratorj* 
keeping the man busj' — and it re- 
luires a considerable stack of work to 
eep an active man scratching gravel. 
E. F. Murphy of Universal Labora- 
ory is finding it a difficult task to get 
men for his plant. He showed us 
Some new devices that will cause a stir 
in the laboratory field when he brings 
them out. 

" Doc " Hall of the Universal Slide 
Dept., will also have something to say 
soon. 

President Edwards and Vice-Presi- 
dent Hallberg of U. T. E. sort of wish 
that things would let up a bit while at 
the same time they sort of hope that 
the coming year will be as good to 
them as 1919 has been. 

Joe Hornstein, known to all equip- 
ment buyers east of the Mississippi as 
the head of the N. Y. Branch of U. 
T. E. has left and taken a position 
with W. H. Howells, Export Agent. 
With his large following Joe is bound 
to set things afire in his new position. 

His position with U. T. E. has been 
filled by C. H. Atwater, well-known to 
the trade. 

Here comes an announcement to our 
desk saving that Bob Burrows is Gen- 
eral Manager of the Cleveland En- 
gineering Co., specialists on all phases 
of theatre construction. Wherever 
Bob goes there goes Good Luck. 

Did someone have the audacity to 
say that business is good. Swanson 
Nolan, the western supply house will 
saj' so. They have just opened an- 
other branch in Omaha at 316 Locust 
street. 

" You know, I really cannot be- 
lieve that your country is to remain 
dry, It seems rather impossible," said 
Major Grierson. W'hich has nothing 
much to do with the motion picture in- 
dustry except that Major Grierson 
is connected with the Provincial The- 
atres Ltd., of England and has been 


J I JA/^ J/f/' I T r~t I ^^'^ country on an extended tour 

LiQSt yV CCf? IVICt C. V. KuC^er investigating our technical equipment. 

^ The Major reports that practically all 

_ theatres on the " Little Isle " are 

I equipped with their own motor gener- 

I ator sets, a condition which might be 

I copied in this country with good ef- 

I feet. 

I Joe Shipman of Los Angeles has 

I been in New York for some days ex- 

I hibiting his new automatic printing , 

I machine which reels off prints ol 

I " stills " by the thousands. 

I McNary, New York studio expert 

I of the Westinghouse Company, found 

I it necessary to spend several days at 

I the Pittsburgh works during the last 

I week. 

I What did you think of the size of 

I the News last week? We're not say- 

I ing much but you ought to see us 

1 smile. 


could take lessons from her in the 
science of merchandizing. As has 
been said previously she has patented 
her slide in every country where its 
sales possibilities are worth the out- 
lay, and in many of these countries 
she has established agencies or else 
has sold the " rights." But this has 
not been done blindly. Before she 
enters a country she analyzes condi- 
tions until she is absolutely certain 
there is a demand for her slide al- 
ready existing or waiting to be worked 
up, then she goes ahead with a merch- 
andizing scheme. 

Her firm is probably the only one of 
its kind in this country selling ex- 
clusively through agencies. Although 
Mrs. Rucker advertises extensively, 
you will notice that the home address 
of the firm is never given. Instead 
the buyer is referred to " agents every- 
where." Mrs. Rucker has found that 
this method of sales is profitable in- 
asmuch as it enlists the dealer in 
wholehearted cooperation because he 
knows that whatever business is done 
in his district will be done through 
him and will not be side-tracked to 
the home office. 

Mrs. Rucker is a credit to the mo- 
tion picture industry. Starting with 
only an idea — but a good one to be 
sure — she has increased the scope un- 
til every part of the globe or wherever 
motion pictures are found, are finding 
innumerable uses for her product 



NO, FRIEND READER, the illus- 
tration does not belong with an- 
other heading but with this particular 
one just as you see it. The name of 
" C. V. Rucker " has been identified 
for- so long awhile with the Radio 
Slide Company that it is doubtful if 
one supply dealer out of a hundred 
knows that the person signing the 
firm's correspondence is a woman. 
But such is the case. 

Mrs. Rucker came from the South 
about so many years ago (it is left to 
your imagination after viewing the 
excellent likeness of the subject to 
decide on this delicate question) as 
soon as she arrived in New York she 
entered the photographic business. 
Even then she was interested in slide 
making. 

She looked about her and discovered 
that the lantern slide was to become a 
large factor in the exhibition of mo- 
tion pictures, to announce coming at- 
tractions, to make special announce- 
ments, etc. As a result of this hunch 
she set at Work on a slide of a 


special nature, which developed mto 
the Radio Slide of today. 

When the Radio Slide was perfected, 
she had it patented in the United 
States and in practically every foreign 
country. Today as president and ac- 
tive head of the business she stands 
out as one of the most successful 
women in the motion picture industry, 
or in any industry for that matter. 

Mrs. Rucker has ideas on the 
Woman in Business which are some- 
what different from those which others 
of her sex have formulatefl. 

" I do not believe," she said, " that 
a woman should become mannish as 
soon as she enters the business world. 
There is no need for her ro put her 
smile in storage and solemnly swear 
to emulate the stern facial expres- 
sions of so many business men. The 
business profession isn't as bad as all 
that." 

Without further comment we will 
allow the reader to judge from Mrs. 
Rucker's likeness whether or not she 
lives up to her creed. 

No doubt there are many men who 


468 


Motion Picture N e ws H 


M iiiii t i Bwii i' WM iii i i Mi iii ii iiiii in iiii i ii nnw i—iiiMiiHiiriii wi ri-n '[r MJ ~ 


Qixes ti'orts 
Artswered/ 



The Transverter — What it is, How it Works 
How it Differs from Others, and What it Does 

A Complete Article on This Device with 
Dependable Data from a Personal Test 


MANY requests have been received from readers 
to prepare an article on the Transverter that 
would show by means of diagrams and drawings 
how the machine works and what happens at dif- 
ferent points in its operation. On the occasion 
of a recent visit to Cleveland, the home of the 
Transverter, the Editor discussed with Mr. D. C. 
Cookingham of the Hertner Electric Co., the de- 
sirability of publishing some real facts on the 
operation and behavior of his Transverter. Up 
to that time, so far as we know, the electrical 
characteristics of the device had never been com- 
mented upon, although demonstrations had been 
freely given to all who had desired them. 

Mr. Cookingham agreed heartily with the 
scheme of the News and offered the services of 
his assistants and the facilities of the shop to be 
used as we wished. We were told that we could 
run any sort of test we had in mind and could 
publish the figures as we obtained them. 

Standing in the shipping room were fifteen 
Transverters waiting for the expressman. We 
were allowed to select any one of these machines 
for our test. A 50 amp. double arc machine was 
taken and placed on the stand where all tests are 
made in the Transverter factory. 

The test of the Transverter will be made under 
conditions as specified by the standardized rules 
of the American Institute of Electrical Engineers. 
One of these conditions is that the test be made at 
the normal operating temperature of the machine. 
In order that this temperature be attained it will 
be necessary that the machine operate under nor- 
mal load for several hours before the electrical 
measurements for the computation of the efficiency 
are made. 

Therefore, the Transverter was connected up 
to the supply lines and run with normal load for 
several hours. As writers of fiction would say, 
while the temperature is being brought to normal 
we will spend our time looking over the machine 
to see how it is made. 

The Transverter is a motor generator set of the 
vertical type. The floor space taken up by the 
machine varies from 18 in. square to 21 in. square 
depending on its capacity. This small space re- 
quirement is a big advantage of the vertical type 
motor generator over the horizontal type. 

The height and weight of the Transverter also 
vary with its capacity, the limits for height being 
33 in. to 45 in. and in weight 500 to 1500. 

Transverters have now been developed in the 
following sizes : 

Single Arc Machines (35 

(50 Amps. D. C. 
(75 

Double Arc Machines (35 

(50 Amps. D. C. 

(75 

(100 

Although being manufacturer, the single arc ma- 
chine is not recommended for motion picture work. 
Where two projection machines are used, the single 
arc allows a steal over from the first arc to the 
second, but as the second arc is cold, the change- 
over is accomplished by some sputtering and un- 
steadiness in the arc. With a double arc machine 
the arcs of the two projection machines are con- 


nected in series, the one not in use being shorf 
circuited by means of the switch on the projection 
machine. The second arc maj' be warmed up 
withou: disturbing the first arc and the change- 
over accomplished without any sputtering and un- 
steadiness and the operator is assured that the 


rurreni through the first is exactly the same as the 
current through the second, hence the light from 
the two arcs will be the same. 

The Transverter is a motor generator set consist- 
ing of an alternating current, squirrel cage induc- 
tion motor and a specially designed direct current 
generator which supplies the current to the arc, 
each mounted on a separate shaft and couples 
together with a flange coupling. The design of 
this coupling is such as to allow easy removal 
of the armature in case it is necessary to turn the 
commutator. In the case of the Transverter the 
motor is operated from an alternating current sup- 
ply line. By means of the energy developed in the 
rotor the motor drives a generator which delivers 
direct current to the carbon arc. 


o 







Exploded View of Transverter Showing all the Elements that Make up the Machine. 


anuar y j , i p 2 o 


(Equipment Service) 469 


Motors can be supplied with the Transverter 
or single phase, two phase or three phase opera- 
ion and for any commercial frequency and volt- 
gc. The change in frequency for any given capa- 
;ity does, however, often make a ditference in 
»«^he dimensions of the finished machine. As for 
nstance where the supply is 25 cucles the 75 amp. 
B^ouble arc machine would have to be made con- 
;iderably larger :han the same capacity machine for 
ise on 60 cucles, the weight and price increasing 
"orrespondingly. 

The Motor 

The motor is the squirrel cage induction type 
vith unusually low resistance rotor. On account 
5f this low resistance to. or the speed of the motor 
s kept practically constant even under the sud- 
len changes in load that occur when the second 
irc is struck and also when it is short circuited, 
f the speed varied considerably at :hese change- 
jvcrs the arc would show unsteadiness and be 
jarticularly hard to handle. 

For the benefit of the few who are unacquainted 
(vith the term "squirrel cage type of rotor" it will 
jc described briefly. In a rotor of this description 
here are no "coils" in the commonly used sense 
)f the word. The conductors which take the place 
af the coils consist of rods of solid copper, one 
rod being placed in each slot of the rotor. All 
of the rod ends on each side of the rotor are 
usually connected together by means of a circular 
ropper band or end-ring. In the Transver:er a 
arge number of slots are used which reduces the 
•esistance of the rotor. 

In the Transverter all connections between the 
:onductor and end rings are acet3'lene welded 
with copper, a feature which serves two purposes. 
First: that of further reducing the resistance of 
the rotor and second: assuring ruggedness and 
freedom from loose rotor bars. The rotor has a 
'large number of bars, these being screwed across 
Ithc surface. Both these latter factors tend to 
eliminate the noise usually encountered wi:h alter- 
nating current motors. 

The Gener.xtor 
Here lies the heart of the Transverter success. 


While any motor of several types might be used 
with fairly good results to drive a generator, on 
the design and operating characteristics of the 
generator depend the action and behavior of a 
motion picture arc. 

What will happen when the second arc i.s 
struck ? 

What will happen when one arc is short 
circuited ? 

What will happen if both arcs are short 
circuited ? 

What will happen when the arc lengthens and 
the voltage increases across the arc? 

These and similar queries must be satisfacloril> 
answered by the behavior of the generator before- 
its use can be considered in projection work. 

In the case of the Transverter, the s.yle of the 
generator is explained by the phrase "Ri-polar 
shunt wound commutating pole type." 

{Concluded next week) 


Milwaukee. Through this office, which is located 

at 204 Manhattan Building, soutluTii and eastern 


Exhibitor's Svpply Company 

MR. H. A. R. UUTTOX, founder of ihc Ex- 
hibitors' Supply Company, is the president of 
this rapidly growing enterprise, while Mr. K. R. 
Douglas is vice-president and secretary and .Mr. 
G. A. Lincoln treasurer. 

Two years ago, when the present sales plan of 
the Simplex Company was evolved by Mr. E. M. 
Porter, the Exhibitors' Supply Company was 
chosen to represent the Simplex product in Chi- 
cago and the greater portion of the state of Illi- 
nois. So rapidly did the enterprise flourish thai 
in a very short time Mr. Dutton found it necessary 
to open a branch office in Indianapolis, Ind. This 
office, which is located at 157 North Illinois street, 
is operated under the personal supervision of Mr. 
R. E. Gunn, w-ho is a conspicuous figure in the 
theatre equipment world and whose administration 
of business affairs has made the Indianapolis 
branch one of the most efficient in the chain. 

The Exhibitors' Supply Company, in order to 
thoroughly cover the territory included in the Sim- 
plex franchise, opened up also a branch office in 



Chicago Office Rxhihitors' Supply Co. 

Milwaukee is taken care of, as well as Clinton, 
Des Moines, Henry, Jackson, Lee, Louisa, Musca- 
tine and Scott comities in Iowa. 

This latter office is in charge of Mr. C. E. Buiice 
and is also fitted up in the same general manner 
as are the other branches of the Exhibitors Supply 
Company. 

Mr. Bunce speaks very encouragingly of the 
future outlook of his branch for 1920, and ex- 
presses the opinion that the number of theatre in- 
stallations that will materialize from the untiring 
efforts of his office will more than dou1)le the past 
vear's business. 


Breck Photoplay Supply 
Company 

HE Breck Photoplay Supply Company, Inc., 
which is located at 98 Golden Gate avenue, 
San Francisco, Cal., claims the distinction of being 


T 



Frame No. 10 holds six tlx 14 photos 
and date strip. Background of velour. 
Made in all finishes. 


YOUR LOBBY DISPLAY 
SELLS YOUR SHOW 

How many people would enter your showhouse if there were no 
pictures out in front? How many people would notice these pictures 
if they were not properly displayed? 

Correct lobby display equipment is one of the vital elements in the 
theatre game. No manager can be too exact with his lobby furnish- 
ings. Nowadays, display equipment must be of the same high stand- 
ard as the modern paper. THAT IS WHY BILT-RITE DIS- 
PLAY FRAMES HAVE RECEIVED THE ENDORSEMENT 
OF THE COUNTRY'S FOREMOST PRODUCERS AND 
SHOWMEN. 

BILT-RITE display frames are made in many standard styles or 
built to order from blue prints or rough sketches. Inquire of your 
local dealer for the BILT-RITE line or write us direct for complete 
information. Our co-operative service is free. Send diagram of your 
lobby and we will gladly design appropriate display for your 
approval. 

ASK FOR BOOKLET 3-2 

CONSOLIDATED PORTRAIT & FRAME CO. 


1029-35 W. ADAMS STREET 


CHICAGO, ILL. 


470 (Equipment Service) 


Motion Picture News 


one of the oldest supply houses in the nation, having 
been founded in 1893 by Mr. George Breck. 

■This supply house, which distributes Simplex 
projectors in northern California, western Nevada 
and Oregon, can indeed be considered a pioneer, 
and the activities of the company in question are 
well known to all engaged in the motion picture 
industry on the Pacific Coast. 

A finely furnished and equipped headquarters 
is one of the features of the Breck Photoplay Sup- 
ply Company, which establishment is under the 
personal supervision of Mr. Thomas Maguire, 
general manager. Mr. Maguire, too, is an old- 
timer in the Pacific Northwest, having operated 
one of the very first motion picture theatres in 
Portland, Ore., and his exhibition experiences, to- 
gether with a knowledge gained during his service 
in the supply business, qualifies him especially for 
the distribution of the popular Simplex. 

At the Breck headquarters can be found every- 
thing that is needed in the way of equipment for 
the up-to-date theatre, and it is at its headquarters 
at 98 Golden Gate avenue that there is daily visual- 
ized scenes of extreme activity. 


Analyzes Condenser 
Breakage 

SOME weeks ago when he was employed as pro- 
jectionist in a theatre at Midland, Michigan, 
the writer of the letter printed below had a great 
deal of trouble with cracked condensers. His 
quer}- to the department was seen by H. F. O'Brien, 
representative of the Westinghouse Company on 
the West Coast, who immediately sent in his idea 
of the trouble, together with a way to correct it. 
Mr. Templin says : 

Thanks to Mr. O'Brien — also the News. 

I have just finished reading both your sugges- 
tions in the November 15th issue of the News, 
and will tell you of my method which I tried and 
is in use in the theatre at present. 


First, I have not been connected with the men- 
tioned concern for the past three weeks, having 
resigned my position. I am now open for any good 
thing that may turn up, my former place being filled 
upon my leaving. 

Now, back to " Condenser Breakage." 

Before I left the theatre, I put in a set of 6^ 
X 7j/2 P. Convex and Bi-Convex condensers. Put- 
ting the 7j/4 P. Cx. next to the arc. Now, by doing 
this it threw my arc far enough back to prevent 
the flame from reaching the condenser, but did 
not overcome the breakage on one machine, as the 
condenser cracked after it had been in about four 
hours. The other one is still in good shape, on 
the other machine, as it hasn't even cracked. 

Now I laid this to one of two things : 

The continued extreme heat from the carbon^ 
being yet too close, or. 

The booth ventilation. 

But, both machines are equipped the same, with 
the exception that one has a Powers Inductor and 
the other a Fort Wayne Compensarc. 

There is plenty of room for expansion in the 
condenser holders. 

I am going to try and get the manager's per- 
mission to try out Mr. O'Brien's suggestion and 
will be glad to let you know the results. 

During my almost two years stay on this one job, 
I talked Motor Generator until I think I would 
make a full-fledged salesman, all to no advantage. 

This house is one that a town of this size can 
respect without a hazy conscience. That's why I 
could never understand myself why I never got 
the " outfit " which both the house and patrons 
deserve. 
Reply : 

Although the placing of your 7j4-inch condenser 
lens next to the arc made it possible for 3-ou to 
draw back your arc, yet you should consider that 
b3' so doing you increased the wastage of the 
light source. With a given size condenser lens, 
say, 45/1-inches in diameter, the cone of light which 


it will pick up will be mainly proportional to its 
distance from the arc. In other words, the nearer 
you can get your arc to the glass the greater the 
cone of light which will be rendered useful. 

The mere fact that with similar operating con- 
ditions on the two machines your trouble was with 
but one arc would seem to show that there is some 
local trouble to be fixed up. Try out Mr. O'Brien's 
suggestion and let us know the result. If the 
theatre is in the class you infer that it is there 
is not a single reason why a. c. should be con- 
tinued. Here's an opportunity for some M. G. 
salesman. 

As They Pay *em in England 

FROM the columns of our English contemporary, 
the Kine. and Lantern Weekly, we cull a short 
item that may be of some interest to projectionists 
on this side of the water. Bear in mind that nor- 
mally the English pound (f) is worth approxi- 
mately $4.87 in U. S. money and that the shilling 
corresponds to our quarter. With this as a basis 
you can figure the suggested scale for yourself : 

" The following is the scale of salaries — modest 
enough — which it is intended to put before the 
Cinematograph Exhibitors' Association on behalf 
of kinema workers, based on a 44-hour week : 

£ s d 

Chief operator 5 5 0 

Assistant operator 4 0 0 

Learners (starting) 1 0 0 

Learners (after 18 months) 2 0 0 

Recent Patent Issues 

No. 1,323,579 — Graphophone attachment for mo- 
tion pictures, by Mr. A. Drawer. 

No. 1,323,762 — Shutter support for cinema cam- 
. era, by V. M. Harris. 

No. 1,323,767 — Machine for printing film for 
colored motion pictures, by J. R. Hunt. 

No. 1,323,863 — Motion picture reel alarm, by E. 



Lewis M. Swaab 

DISTRIBUTOR 

SIMPLEX PROJECTORS 
SUPERLITE SCREENS 

SPEER CARBONS 
MOTOR GENERATORS 
BOYLAN EVEN TENSION REEL 

1327 Vine St., Philadelphia, Pa. 


AND ALL 
SUPPLIES 


GOERZ Vignetting Devices 



We are continually adding new mo- 
tion-picture devices to our well- 
known equipments. Our latest is 
the ROUND CLOSING DISSOLV- 
ING AND VIGNETTING DEVICE 
with AMBER CELLULOID 
BLADES for spotlight effects. 
Up-to-the-minute cameramen are 
using this new device. Take the 
time to investigate. At your dealer's 
or write to us before you forget it. 


G. P. 


GOERZ AMERICAN 
OPTICAL CO. 


317J East 34th St. 


New York City 


jniniiii iiiiimi|i||iiii|iiiii»iiiiiiiirniiiiiiii iiini irmiiiiiiirimn iunmniiiniiiiiiiiiiiiiiiiiiiiiiBUiiiiiiimimimnimimmmiluiimii nill i nM n r 

MOTION PICTURE CAMERAS 

IjS^f,^ NKW AND USED 

200 ft. capacity U. S. Compact M. P. Camera. 
The Ideal camera for News Weeklies. Com- 
vsa is^^ plete with Tessar F:3.5 lens. flSQO cn 

il® Slightly used ^Q^.DV 

The latest Universal with Internal Shutter 
/" i ! dissolve. Complete as listed 

at $512.00 for immediate de- ^467 00 

400 ft. De Franne Studio or Field Camera. All 
movements. Complete with 3]_65 00 

Tessar F < 3.5 lens >■■•■ 

Ever>-thing for Motion Picture Making. Any 
1 camera shipped C. O. D. for examination. 

rpTf TT'-T' Bass Motion Picture Catmlog. Expert advice. Eastman negatire film 
I r nrill J37.S0 per 1000 ft. 

I BASS CMIERA COMPANY 

I Motion Picture Division 

I 111 N. Dearborn Street, Chicago, 111. 

iiiiiiiiiiMniiniiiiiiiininiiiniPiiniiiiimiiiiiinminmimmnmmmnmiimnraiiimimnim^^ 



J 


anuar y 3 , 1920 


(Equipment Service) 471 


EAGLE ROCK 
FILM 

"The Quality Kaw Stock 


9 9 


Right photographically. Will 
not go to pieces in the 
projector. 


Made by 

THE EAGLE ROCK 
MANUFACTURING CO. 

VERONA, NEW JERSEY 



Mr. Projectionist 

If you are aiming to make your work 
in the booth pleasant and at the same 
time satisfy your audience by showing 
them a clear, flickerless picture, then 
you should use 

SPEER 

DIRECTO, HOLD-ARK or 
ALTERNO CARBONS 

There is a " SPEER " CARBON for 
every operating condition, and all car- 
bons are guaranteed. 

Give SPEER CARBONS a trial 
and decide for yourself their superior 
quality. 

SPEER CARBON COMPANY 

St. Marj's, Pa. 


li^e Mechdnicdl 

hcKET Celling Efficiency 



Selling tickets by 
hand means care- 
less handling of 
tickets and cash, 
causing errors and losses. 


The Perfected Automaticket Register 

is mechanically perfect, registers every ticket sold and 
gives an exact accounting of the day's cash receipts. 

You cannot be sure that you are cashing in on every 
ticket sold unless you have an AUTOMATICKET 
REGISTER to safeguard your tickets and cash. 

Used by progressive exhibitors throughout the country. 

In your own interest write for further facts at once. 


AND 


173^ Broadway 



REGISTER^. 

New York City 


GENUINE 

IMPORTED 

DEBRIE CAMERAS 

NOW IN STOCK 


New model 

Precision 
ball bearing 
tripod 

$165.00 



Universal 
Cameras, 
200 ft. model 
list $430.00 
our price, 

$349.00 

400 ft. model 
list $645.00 
our price, 

$525.00 


Everything for the production of 
pictures at the RIGHT PRICES at 

MOTION PICTURE APPARATUS CO. Inc. 


110 W. 32nd STREET 


NEW YORK CITY 


472 (Equipment Service) 


Motion Picture New 


How to Set Motiograph 
Shutter 

E. K., Chestnut, 111., asks: 

Please explain how to set a shutter on the old 
type Motiograph which used the inside shutter? 
Also where can the music be obtained that >ou 
review for the piano? 

Answer : 

The principle of setting the shutters for the 
Motiograph is the same as for any other Motion 
Picture machine, that is, the larger wings of the 
shutters should cover the light opening at aper- 
ture as nearly as possible during the time that the 
intermittent sprocket and film are in motion and 
the smaller wings should pass during the exposure 
while the film is at rest. It is not necessary to pay 
any attention to the small wings when setting the 
shutters, as they take care of themselves and are 
only intended as interrupters of the light, which re- 
duces the flicker in the picture to a minimum. 

To set the shutters remove the front plate which 
carries the lens after which remove the outer shut- 
ter wing (the one nearest you), loosen the screws on 
the inner shutter, leaving the shutter just loose 
enough on the shaft to be turned easily by hand, 
and tight enough so they will not move of their 
own accord. Remove the gear cover, after which 
take hold of the balance wheel and turn the me- 
chanism in the same direction as during the oper- 
ation of the machine, turn very slowly until the 
intermittent sprocket wheel starts to move, after 
which set the lower edge of the large wing of 
the inner shutter about yi inch above the center of 
the aperture opening (indicated by a dotted line in 
illustration Figure No. 1) when looking on a line 
parallel through the center of the light aperture. 
"Now revolve the mechanism slowly in the same 
direction, observing when the intermittent sprocket 
wheel stops, that the top edge of the large wing of 
the inner shutter is about 1-8 inch below the cen- 
ter of the aperture opening (indicated by a dotted 
line in illustration Figure No. 2). 

Figure No. 4 represents both shutters in the 
position they should occupy when the intermittent 
sprocket wheel stops. 


Tighten the screws firmly after which revolve 
the mechanism until the inner shutter is at the 
original position, that is, the lower edge of the 
large wing should be about 1-8 inch above the cen- 



(but not started) as it is just as the intermitten 
sprocket has come to rest after turning, and sai*| 
space should be exactly in the center of the aper 
ture opening when looking on a line paralle 
through aperture opening. 

After the setting of the shutters has been ona 
done it will be found very simple and easy to re- 
peat. 


Fig. 1. 


Fig. 2. 


ter of the aperture opening. Replace the outer 
shutter on the shaft, tighten the screws partially 
in the same manner as was done with the inner 
shutter, set the top of the large wing about 1-8 
inch below the center of the aperture opening (in- 



FiG. 3. 


Fig. 4. 


dicated in Fig. No. 4) after which tighten the 
screws firmly. 

The space between the two large wings of the 
shutters should be exactly the same width when 
the intermittent sprocket is just ready to start 


George C. Dohbs Manufac-\ 
turing Titles 

ONE of the best known figures in the technic 
end of the motion picture industry during th<J 
last twelve years or more has been George C.| 
Dobhs, who was laboratory superintendent for the^ 
biggest producing organizations, including sue 
firms as the old Triangle, Universal, etc. His ex4 
perience led him to realize that in too many case 
the lack of perfection in the titles has made ther 
interruptions rather than acquisitions to the films 
He has, therefore, spent several j'ears perfecting 
process which has now culminated in a patent 
and which he is now employing in his own organ-< 
ization, Moving Picture Titles, Inc., which is lo-j 
cated at 260 West 42nd street. The fundamenta 
part of this process is a dead-black backgrounc 
which is really dead-black, and which Dobbs 
claims permits all illustrations and reading matter 
— hand lettered or type, and of any size — to stand 
out to a greater degree than possible heretofore 
Moving Picture Titles, Inc., has acquired the 
entire top floor of Loew's American theatre build- 
ing, where a large force is installed to handle the 
accounts of producers and exporters of films. Inl 
addition, there is a group of translators on the 
premises, who are competent to turn Enghsh titlesj 
into correct foreign idioms for European, Southl 
American and Oriental trade. Upon the installa-' 
tion of his new plant, Mr. Dobbs was the recipient 
of good wishes from his friends and co-workers 
in the industry, including the laboratory superin- 
tendents of practically every important producing 
and export firm. 


FILM DEVELOPING CORPORATION 


16-222 WEEHAWKEN ST. 


H*.RR i H'JV l>INI, Pr«a. 


Phone: Union 4S00, 4S01 , 4802 

LABORATORIES 


ALFRED DAVIDSO.N, S«c. & Tre.i.. 


WEST HOBOKEN, N. J 


THEO. W. HARDEEN, Viee-Pres. 



TRANSFORMER AND ADAPTERS 

Guaranteed to Give Satisfactory Service and adapted to either 
Alternating or Direct Current service. 

WE GUARANTEE all our products to be free from mechanical 
or electrical defects. 

Manufactured by 

Rutledge & Company 


35 S. Dearborn St. 


CHICAGO 


Phone Bryant 6808 

BAY STATE FILM SALES CO., INC. 

220 West 42nd Street New York City 

A. G. STEEN, Special Representative 

MADE IN AMERICA 
FILM RAW STOCK 

EQUAL TO THE BEST 

Uped Successfully by the Foremost Producers and 
Laboratories 


FOR BETTER MUSIC 

The Fotoplayer 

62 West 45th Street AMERICAN PHOTO PLAYER CO. New York City 


a n u 


ar y j , i p p o 


(Equipment Service) ,473 


The advantages of 


EASTMAN 


footage numbered negative film 
will immediately assert them- 
selves in the final cutting and 
assembling of successive scenes. 

Identifiable by the u'orcb "Eastman" and 
Kodak" in the film margin 

EASTxMAN KODAK COMPANY 

ROCHESTER, N. Y. 



For Artistic Lobby Display 
and Stage Decorations 

Install our line of Artificial FLOWERS, 
TREES, VINES, LEAVES,] GARLANDS, 
WREATHS and PALMS. 

Estimates cheerfully given. 

Our catalogue No. 8 illustrating in colors 
the latest artificial flowers for Theatre 
decoration FREE. 

FRANK NETSCHERT 

61 Barclay Street New York City, N. Y. 


I IisiEa$y a$ 



Just look liow easy it is to 
use Stine Screw Holes I 
And there is no end of places 
where you need them. They 
readily go into any material 
where an ordinary screw will 
go, but think of the places you 
can use them where it would 
be impossible to drive a screw. 
Stine Screw Holes can be 
moulded into rubber, fastened 
into metal, fibre, concrete, 
marble or glass without 
plugs. They hold with an 
everlasting grip — cannot pull 
out and will not wear out. 
Made in all standard screw 
sizes. Will hold permanently 
against vibration and other 
severe strains. Successfully 
tested by the Bureau of 
Standards. Used in vari- 
ous departments of the 
U. S. Government. 

Write for sogKestlong and gamplee. 
DEATERS! Get oar proposition! 

THE STINE SCREW 
IHOLES CO. 

119 Main St., Waterbury, Coaa. 



National Cash Register Co. 

equips salesmen with 

THE NEW PREMIER 

PATHESCOPE 

Flickerless "Safety Standard" Motion 
Picture Projector 


After years of practical experience with commercial motion 
pictures and recent exhaustive tests and comparisons of all 
projectors in their own fully equipped Projection Department, 
the National Cash Register Co. has selected the NEW 
PREMIER PATHESCOPE, and placed 
an initial order for a large number of 
machines and sets of Pathescope safety 
prints of their own film. 

Other manufacturers using Industrial FUms can 
safely accept the seal of approval set by National 
Cash Register Co. 


Schools can follow the example of the Jfexc 
York Board of Education in selecting the NEW 
PREMIER PATHESCOPE after careful techni- 
cal investigation of all other Projectors and 
Educational Film Service. 


Send for 32- page convincing catalog 

THE PATHESCOPE COMPANY OF AMERICA, Inc. 

Dept. N, Aeolian Hall, New York 
Agencies and Service Stations in Principal Cities 


474 


Motion Picture N e 


L-aboi 



Camera! An Article on the "How" and "Why" 
of Practical Cinematography 

Explaining Many of the Technical 
Problems of the Assistant Cameraman 

By William Barbarin Laub 


IT is our idea to make this little talk on motion 
picture photography of interest to the vast army 
of theatre-goers who have in the past d 
manded information on every other phase of mo- 
tion picture production. Many have taken up 
cinematography with inexpensive amateur outfits 
available today and many others probably would 
drop Kodakery for this art if they were more cer- 
tain of getting fair results. 

Film players, scenario writers, directors and 
assistant directors, too, should also know something 
of this all-important step in the building of the 
galloping daguerreotypes. 

The amateur photographer, the professional as- 
sistant cameraman working for better things and 
the cameraman who has not attained top-notch 
perfection and refinement in his work, may find 
the contents of some value. But it is not for the 
expert that it has been offered for we are going 
to touch on very few subjects that he is not 
familiar with, or should be, at least, though if he 
finds any food for thought, may he chew to his 
heart's content. A great many men who have 
gone through the " mill " and become proficient in 
this art seem reluctant to encourage others who 
seek to follow them and often refuse the most 
elemental instruction. It seems that they feel that 
newcomers are a menace to them ; that the field 
is already overcrowded and that a safe motto 
must be " the fewer the better." Nothing could 
be further from the truth nor more selfish and 
narrow for the field of real motion picture photog- 
raphers will never be crowded. Too few of them 
are artists or ever will be artists, and every year 
that goes by progress in production of picture- 
drama demands more and more that photographers 
be more than merely expert in their line; they 
must be expert in other lines closely associated 
with their work and moreover possess an intui- 
tive, artistic and dramatic sense. 

I am going to devote little space to the most 
elemental things in photography. Neither will I 
go very far into any subject upon which others 
have ably written, for the nearest library will pro- 
duce their work. Film manufacturing concerns 
have also put on the market handbooks dealing 
with lenses, laboratory work, color photography 
and ordinary " still " photography. This offering 
is essentially "from the inside" of the motion 
picture studio and is intended as a foundation of 
cinematography. 

THINGS IN GENERAL 

One of the leaders in motion picture camera 
work was giving a few words of advice to his 
assistant who had been intrusted with the taking 
of a few minor scenes. Listen in with me: "Be 
sure kid. 'Never say to a director after shooting a 
scene, 'Yes... I think it's alright.' You must be 
sure that it is alright or he will not be sure of 
you." Words of wisdom ! 

If there is any doubt in the mind of a tactful 
cameraman when working with a tempermental 
star or director it is far better to find some 
imaginary fault with something you have just 
photographed and ask for a retake, it is possi- 
ble, than to remain doubtful and cause others to 
distrust your work. 


When working with reasonable people, simply be 
honest and ask for the retake. 

Remember at the very start, that it is very im- 
portant to be sure of your work ; the success or 
failure of the picture is largely on your shoulders, 
directors and writers to the contrary notwith- 
standing, and your responsibility is as great if 
not greater than that of any other member of the 
company. There are times when a cameraman is 
out on location with a high priced star for weeks 
when it may not be possible to receive frequent 
reports on the negative he has shipped to the 
laboratories. H 

His responsibility assumes still greater propor- 
tions and he must be sure of everything. 

The real cameraman doesn't spend sleepless 
nights until his stuff returns from the laboratory. 
He is pretty certain when he stops grinding on 
his last scene and the exposed film has been taken 
away that it is every bit alright and the best work 
he and his camera can do, because he knows what 
is happening in his camera every time he turns 
his crank handle. 



Courtesy Bass Camera Co. 

THE "COMPACT" 

Kodak of Cinema Catneras With a Weight of 
Ten and One-half Pounds. 

To reach this necessary degree of skill in 
cinematography a man must understand the ele- 
mentary science of photography. He must also 
be mechanically perfect, or in other words, must 
become a part of his camera to such an extent 
that he goes through the mechanical business of 
preparing to take pictures without a slip. 

I have seen the most experienced men occasion- 
ally forget to readjust their film after removing 
it in certain types of cameras for the insertion of 
a focusing ground glass. I have seen them forget 
to open an outside vignetting iris. Frequently the 
machine is not leveled properly and once in a 


f fill 

i 

wfl 


:tte 


while they'll grind away without an inch of fii | 
in the magazine. 

Then some much abused laboratory force] 
accused of losing a valuable piece of film, 
director knows positively that it was shot, 
has happened really is this : a budding youa 
cameraman, ashamed to confess that he has rq 
out of film in the middle of a scene, has kept o 
grinding with a wonderful poker face. Often, ta 
he escapes blame. But he cannot always gi 
away with it. Besides, the most foolish cheatt 
is the man who cheats himself. 

WHAT HAPPENS INSIDE 

You may be able to load a camera, expose fairf 
accurately and secure passable results unde 
average conditions, but do you really know wha 
you are doing? Or, perhaps, it would be bette 
to say: Do you know what is going on inside 
the camera? 

Yes, you are exposing film, at a varying 
pense per foot and someone else is paying for 
It might only be fair to the fellow who is footii 
the bills to know what you are doing. 

You know that a certain amount of light 
necessary to produce a negative of the pro; 
density. In that simple fact lies the thought ol 
century and an appaling amount of scientific i 
vestigation. The result of years of experimeni 
tion has been no rule that can be applied to ev« 
case and when we get into motion picture wo; 
rules simply give up without a struggle. 

Your exposure must be approximately corrt 
though of course there is quite an amount of U 
tude possible either way from an absolutely lU 
mal exposure and skillful laboratory workers c 
secure good prints from slightly " under " 
slightly over-exposed negatives. An over-expos 
negative, however, is easier to handle so long 
it has not been " burned." 

A negative is produced by the action of the ra, 
of light passing through the lens and coming to 
focus on the sensitive surface of the film whi 
is composed of an emulsion of silver salts. It 
well to remember that these rays of light are the 
which are reflected by the object or objects yi 
are photographing. Thus, light colored obj 
reflect the strongest rays and have the great 
effect on the sensitive surface of the film. It is 
though the subject you are photographing is p 
ducing these rays in various colors of i 
spectrum. 

It is the oxidization of the silver salts by tl 
light rays which produce various degrees of oxi 
dization and thus, accurate reproduction (in neg! 
live) of various colors. The whole is a negati 
impression of the subject photographed. 

Rays from a bright, clear sky will render the sk 
in the negative opaque, or nearly so, and shoul 
usually be avoided unless a filter is used. The ra; 
reflected from a white surface will be almost ; 

Slow motion and still subjects should usuaB 
be photographed with a 170° shutter, while fai 
motion, especially on water or in the air, wil 
good light, should be photographed with less 
posure (see exposure tables). The proferf 
sional will explain that this "snaps up the action f 
and that is just what it does, for this reasoiL 
The action of the film in threading through the 
camera is a stop-and-start action, each square of 
film stopping in front of the lens at the instant 
the aperture of the revolving shutter passes the 
lens and admits the light or exposure. 

Thus it may be easily seen that the size of the 
shutter opening controls the time of exposure. ' 

As has been already pointed out, your lens dia- 
phragm opening is controlled somewhat by the 
length of your exposures, though we were then 


January j, 1920 

aotisidering var>ang speeds in turning the camera, 
which also affects the duration of each exposure. 
For an example, you may be taking a scene at a 
race track' under light conditions that call for a 
stop of about f-16 and your shutter is set at 120*. 
The next scene you photograph is a view of rac- 
ing automobiles coming at a speed of 100 miles 
an hour around the track. You should change 
your shutter to about a 90° opening and open 
your diaphragm to about f-ll-f-16; "splitting/' 
stops, such an opening is called. But always re- 
member that the shutter opening has no effect 
on the depth of focus of your lens. The lens 



The nearest point showing satisfactory definition 
will vary according to the focal length and the 
stop used, and it should be remembered that the 
shorter the length of focus the greater the depth 
of focus, ». e., you will have more latitude either 
way from the object focused upon with a two- 
inch lens than with a six-inch lens. The length 
of focus is the distance in inches or millimeters t 
from the center of focus to the focusing screen 
when the lens is focused upon infinity.* Photo- 
graphically, infinity is a distance beyond which 
no readjustment of focus is necessary to secure 
a sharp image of more distant objects, and it in- 
creases in proportion to the focal length of lens 
used. 


• Lenses are often marked in millimeters, 25.4 mm being 
equivalent to one linear inch. 

t Infinity is expressed on focusing scales by oo inf. and 
occasionally "d" (distance). 

{The second installment will appear next week) 


Negative and Positive Films Showing Correct Con- 
trast for Interior Work. 

stop alone controls that, and you must not sacri- 
fice too much definition for speed of exposure 
unless you can change your focus while taking 
a picture, or unless you are working with your 
lens at infinity.* Changing focus can be done 
on any camera, but more easily on some than 
others. Depth of focus, or definition of a lens, 
is its power to sharply define at the same time 
objects nearer the camera and objects further 
from the camera than the object focused upon. 


New Camera Technic 
Reported 

UNUSUAL interest has been aroused by a new 
process of motion picture phrotography 
which gives to the screen the appearance of a 
paintmg. 

Pastelography, as the process has been named 
because of its pastel-like quality, has been per- 
fected by Erich Von Stroheim, a Universal di- 
rector, who has recently gained fame with his 
" Blind Husbands " production. 

At first sight a photodramatic scene made by 
Pastelography appears to be slightly out of focus. 
The impression, however, is set aside after the 
lirst few feet of the film have been screened. 

The effect is that of soft diffusion, without the 
murky fuzziness that makes some of the ultra- 
futurist photodramas so difficult for the eyes to 
follow. 

Erich Von Stroheim worked out his system of 
Pastelography in collaboration with Ben Reynolds, 
the cameraman who filmed " The Devil's Pass- 
key," which Stroheim has just completed at Uni- 


( Equipment Service) 475 

versal City. In speaking of the new-found art : 

■' Mr. Reynolds and I consider Pastelography 
the greatest stride toward more artistic photo- 
dramas that has been taken by the industry in 
\ears. We believe that it has the artistic quality 
that playgoers so much appreciate without the 
vagueness of other methods of diffusion." 

Just how Pastelography is done was not di- 
vulged by Von Stroheim ; and Reynolds, when 
ciuestioned at Universal City, was inclined to be- 
little his part in the perfecting of the process and 
attribute it to the director's suggestions. 

At a recent meeting of a Los .\ngelcs photo- 
graphic society the subject of Pastelography was 
brought up in debate. The following suggestions 
as to its character were offered : 

" Pastelography is attained by using a soft focus 
lens." 

" Pastelography is accomplished by the use of a 
lens slightly clouded by the makers; a lens un- 
doubtedly made to order." 

The three suggestions outlined in the foregoing 
were swept aside by statements from Von Stro- 
heim and Reynolds. 

" A soft focus lens," said the director, " will 
show a greater diffusion toward the edges of the 
picture. Pastelography is uniform in diffusion." 

With a technical analysis of the second theory, 
that Pastelography is out-of-focus photography, 
Reynolds said that any part of a long room 
screened by Pastelography will be equally in focus 
with any other part of the room. He added: 
'■ If the view were out of focus there would be 
some part of a long room that would be clearer 
than others ; depending upon whether the correct 
focus was too far from the lens or too near. Pas- 
telography gives an absolutely even focus to near 
and far objects." 

The third suggestion was not considered seri- 
ously by either Von Stroheim or his cameraman. 
They agreed that a clouded lens would so greatly 
cut down light that its use on a motion picture 
camera would be impossible and that its effect 
would be a foggy film rather than the sparkling 
effect of Pastelography. 


What is the S. P. C. P.? 

It is the Society for the Prevention of Cruelty 
to Projectors. 

Members of that Society don't mistreat Pro- 
jectors with oil that makes them sick and 
shortens their lives — 

— but they treat the Machines to IMSCO OIL, 
the perfect lubricant which means favdtless op- 
eration and long life. (That pays better too.) 
Quart, 50c. Half Gallon, 90c. Gallon, $1.80. 
All IMSCO products are QUALITY products, 
and IMSCO's motto is " Courtesy with Service." 

INDEPENDENT MOVIE SUPPY CO. ""eT vt£" 


MOTION PICTURES 

Developed — P rinted 

You can nov^^ avail yourself of the tremendous facilities of 
The American Film Company, Inc. — can have your negative 
developed and printed by the same experts that develop and 
print the entertainment films released by The American Film 
Company. Prices are reasonable. Positive prints returned 
quickly. Highest quality developing, printing, tinting, ton- 
ing, and sub-titling guaranteed. Write for further infor- 
mation. 

AMERICAN FILM COMPANY, INC. 

6227 Broadway Dept. E Chicago. 111. 


ATTRACTIVE THEATRES 

ARE MONEY MAKERS 
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Ultra Presentatiop 

IT has again been proven that the only success 
ful method of exhibiting pictures is to place 
the musical destinies of a theatre into the hands 
of a capable musician who has not only had suf- 
ficient experience, but is also a man of aggressive- 
ness and constructive wits. By the above state- 
ment, I don't wish to create an impression that a 
capable musician is all that is necessary to assure 
financial and artistical success of a theatre. The 
real man behind the gun is the man who has full 
charge of a house, but an able musician repre- 
sents one of the most important links in the chain 
of theatrical management. 

Mr. Tom Grierson has been engaged to supply 
the artistic environment in the houses controlled 
by the Regorson Corporation of Rochester, N. Y., 
which will undoubtedly place these theatres in a 
class by themselves and will establish them as in- 
stitutions of national importance. I dare repeat 
" national importance " because surroundings arc 
one of the greatest factors in the life of a man, 
woman, and child. The above Corporation has 
for its president, Mr. George Simpson, a man in 
the business since its infancy and a man who 
has gone through the stages of seeing admissions 
paid from a nickel to a dollar, the price being 
paid today, to witness a motion picture show in 
Regorson houses, the Regent, the Piccadilly, and 
the Gordon, all under the management of Mr. Will 
Callahan. The above mentioned gentlemen have 
been successful exhibitors, but, nevertheless, are 
advanced and progressive enough to realize that 
modern exhibition needs not only good manage- 
ment, but also must have artistic environment. 

" Show me the people you associate with and 
I will tell you who you are." The very same ap- 
plies to music. According to reports which I have 
recently received from the Regorson Corp., they 
intend to develop the art of music in their thea- 
tres to the utmost perfection. They are increas- 
ing their orchestras; they are spending a tre- 
mendous amount for music and are engaging the 
best musicians ; in fact, expenses are not taken 
into consideration. There is only one thing in 
mind, and that is "perfect exhibition of pictures." 

After reviewing the intentions of the above 
Corporation as well as the fact that they have 
with them Mr. Tom Grierson, one among the most 
competent musicians in the country, I wish to 
put the following questions to some exhibitors. 

" Why is Mr. Simpson spending all this money 
in spite of the fact that he has already attained 
enviable success?'' "Why does Mr. Simpson sur- 
round himself with all these capable men in spite 
of the fact that he has proved himself to be able 
to take care of all the phases of the game?" " Why 
is he attempting to create a more artistic at- 
mosphere in his theatres in spite of the fact that 
none of his patrons have ever objected to the 
existing entertainment." "Why don't their patrons 
object to a raise in the price of admission?" Be- 
cause he is giving a little better than the best. 

In the main principles of showing pictures, as 
far as the picture itself is concerned, Mr. Simp- 
son's shows are exactly the same as any show 
in any Nickelodian but he gets a high priced ad- 
mission for the atmosphere and methods of pre- 
sentation. 

I firmly believe that Mr. Grierson will fully live 
up to the traditions of modern and dignified pic- 
ture exhibition, and will unquestionably create an 
atmosphere in the above three theatres, which 
will be une*;ualled anywhere. 

I predict that in a very short time the theatres, 
controlled by the Regorson Corp. under the musi- 


cal guidance of Mr. Tom Grierson, will be the 
drawing power of vast audiences and it will be 
the theatre itself and the atmosphere, if once es- 
tablished cannot be obliterated. In brief, you 
can see a picture " anywhere," but you can't sur- 
round yourself with an environment of refinement 
and art — " anywhere." As music editor of these 
columns, and as a man who has been in this in- 
dustry for years, I congratulate the Regorson Cor- 
poration on their excellent choice and wisdom in 
engaging Mr. Tom Grierson for the purpose out- 
lined in the above paragraphs. The Editor. 


Music Is the Master 

IT is an indisputable and established fact that 
" music" is of great importance and an absolute 
necessity for modern motion picture presentation. 
" Silence " is the predominating factor- of the mo- 
tion picture ; and music is the only means possess- 
ing sufficient power to bring about the metamor- 
phose from silence to realism. 

To some of our exhibitors the above may read 
like a vainglorious tribute to our fellow musicians, 
but it really isn't, although some of them may be 
able to prove in plain figures that music cannot 
add to their box office receipts. Far be it from 
me to call such exhibitors narrow-minded, or any- 
thing of the kind. In theatres located in very 
small towns or secluded sections of large cities, 
any music or no music will do. It is evident that 
a theatre located as mentioned above is exclusive 
in itself and there is no necessity of adding extra 
attractions such as music, to give it exclusive- 
ness. But where competition reigns additional 
features are essential. Builders, and architects in 
alliance with business ingenuity and capital have 
created an abundance of effects, for the purpose 
of establishing " exclusiveness." But, in no in- 
stance were they able to accomplish this without 
music. Some of the lighting effects and stage 
settings in our modern theatres are marvelous, 
but they are mute; all for the eye, and nothing 
for the ear. They are all additional fictions to 
pantomime, nothing but decorations to a dumb 
show. 

The motion picture screen of today is in the 
strictest sense of the word, a world's mecca. We 
see Russians, Hindoos, Chinese, Arabians, Span- 
iards and every nationality of the world, por- 
trayed in characteristic episodes. Who knows 
all these languages? No other interpreter but 
" Music " can accomplish the feat of telling us 
pf their vivid lives. No other language but 
" !\Iusic '' can be called international. So, why 
not give music the honor of being the sole and only 
element able to elevate Motion Picture presenta- 
tion into the realms of " exclusiveness." 

The acme of perfection in motion picture presen- 
tation can only be attained if allied with an 
appropriate musical accompaniment and any ex- 
hibitor deviating from the above, will soon be- 
come convinced through actual experience that 
his theory is false. Innumerable instances war- 
rant the truthfulness of the above statements. 

The Capitol Theatre of New York City is but 
one example. In building this tremendous house 
all parties concerned had but one thing in mind — 
" exclusiveness." Its seating capacity, lighting ef- 
fects, in fact everythirig installed in this modern 
giant, represents the latest that inventive genius 
was able to create. The Capitol theatre is un- 
questionably the 20th century marvel, of interior 
decoration, and offers the greatest comforts to its 
patrons. In brief, it is the last word in modern 
theatrical construction. The Capitol theatre is 
in a class by itself, but its exclusiveness in con- 


struction were by no means sufficient to give it 
that exclusiveness in motion picture exhibition^ 
" Music " gave this up to date theatre colossus it* 
final touch. The famous band of 70 men un- 
der the able leadership of Arthur Pryor, together 
with the great organ, these were the factors that 
gave the Capitol theatre " exclusiveness," in the 
strictest sense of the word, and placed it among 
the greatest institutions in the world for the pur- 
pose of Motion Picture presentation. 

Mr. Exhibitor, bear in mind that " Music is 
the Master." 

The Editor. 


t 

fir 

i - 
Y- 
r. 

B5! 


Tempo 

THIS word is used in both English and German 
to express the rate of speed at which a 
musical composition is executed. The relative 
length of the notes depends upon their species, as 
shown in the notation, and the arrangement of 
longer and shorter notes in bars must be in accord- 
ance with the laws of Time, but the actual length of 
any given species of note depends upon whether 
the Tempo of the whole movement be rapid or the 
reverse. The question of Tempo is a ver>- im- 
portant one, since no composition could suffer 
more than a very slight alteration of speed without 
injury while any considerable change would entirely 
destroy its character and render it unrecognizable. 
The power of rightly judging the tempo required 
by a piece of music, and of preserving an accurate 
recollection of it under the excitement caused by 
a public performance, is therefore not the least 
among the qualifications of a conductor or soloist. 

Until about the middle of the 17th Century, 
composers left the tempi of their compositions en- 
tirely to the judgment of performers, a correct 
rendering being no doubt in most cases assured by 
the fact that the performers were the composer's 
own pupils ; as soon, however, as the number of 
executants increased, and tradition became weak- 
ened, some definite indication of the speed desired 
by the composer was felt to be necessar\', and 
accordingly we find all music from the time of 
Bach and Handel marked with explicit directions 
as to speed, either in words or by reference to the 
Metronome, the latter being, of course, by far the 
most accurate method. 

Verbal directions as to tempo are generally 
written in Italian, the great advantage of this 
practice being that performers of other nation- 
alities understanding that this is the custom and 
having learnt the meaning of the terms in general 
use, are able to understand the directions given, 
without any further knowledge of the language. 
Nevertheless, some composers other than Italians 
have preferred to use their own native language for 
the purpose, at least in part. Thus Schumann em- 
ployed German terms in by far the greater number 
of his compositions, not alone as tempo-indications, 
but also for directions as to expression and 
Beethoven took a fancy at one time for using Ger- 
man, though he afterwards returned to Italian. 

The expressions used to denote degrees of speed 
may be divided into two classes, those which refer 
directly to the rate of movement, as Lento — slow ; 
Adagio — gently, slowly ; ^Moderate — moderately ; 
Presto — quick, etc; and those (the more numerous) 
which rather indicate a certain character or quality 
by which the rate of speed is influenced such a? 
Allegro — gay, cheerful; Vivace — lively; Animato — 
animated; Maestoso — majestically; Grave — with 
gravity; Largo — broad, etc. To these last may be 
added expressions which allude to some well-known 
form of composition, the general character of 
which governs the speed, such as Tempo di Minu- 


a n u ar y j , i g 2 o 


(Equipment Service) 477 


tto — in the time of a Minuet; Alia Marcia, Alia 
Polacca — in the style of a march polonaise, and so 
Most of these words may be qualified by the 
ddition of the terminations etto and ino which 
iminish or issimo, which increases, the effect of a 
ord. Thus Allegretto, derived from Allegro, 
ignifies moderately, lively, Prestissimo — extremely 
luick, and so on. The same varieties may also be 
roduced by the use of the words Molto — much ; 
^ssai — very ; Pin — more ; Meno — less ; Un Poco — a 
ttle; Non Troppo — not too much, etc. 
The employment, as indications of speed, of 
.vords which in their strict sense refer merely to 
tyle and character (and therefore only indirectly 
o tempo) has caused a certain conventional mean- 
ng to attach to them, especially when used by other 
ban Italian composers. Thus in most vocabularies 
musical terms we find Allegro rendered as 
quick," Largo as " slow," etc. Although these are 
lot the literal translations of the words. In the 
rase of at least one word this general acceptance 
)f a conventional meaning has brought about a 
nisunderstanding which is of considerable im- 
Dortance. The word is Andante, the literal meaning 
f which is " going," but as compositions to which 
t is applied are usually of a quiet and tranquil 
zharacter, it has gradually come to be understood 
is synonymous with " rather slow." In conse- 
quence of this, the direction, Piu Andante, which 
really means " going more," i. e. faster, has fre- 
quently been erroneously understood to mean 
slower, while the diminution of Andante, Andan- 
ino, literally " going a little," together with Meno 
\ndante — " going less " — both of which would in- 
dicate a slower tempo than Andante — have been 
aeld to denote the reverse. This view, though 
certainly incorrect, is found to be maintained by 
various authorities, including even Koch's Musi- 
kalisches Lexicon, where Piu Andante is distinctly 
stated to be slower and Andantino quicker, than 
Andante. 

.A gradual increase of speed is indicated by the 
word Accelerando or Stringendo, a gradual slack- 
ening by Rallentando or Ritardanto, all such eflfects 


being proportional, for every bar and indeed every 
note should as a rule take its share of the general 
increase or diminution except in cases where an 
Accelerando extends over many bars, or even 
through a whole composition. In such cases the 
increase of speed is obtained by means of frequent 
slight but definite changes of tempo (the exact 
points at which they take place being left to the 
judgment of performer or conductor) much as 
though the words Piu Mosso were repeated at 
intervals throughout. On returning to the original 
tempo after either a gradual or a precise change 
the words Tempo Primo are usually employed or 
sometimes Tempo del Tema. 

The actual speed of a movement in which the 
composer has given merely one of the usual tempo 
indications, without any reference to the Met- 
ronome, depends of course upon the judgment of 
the executant, assisted in many cases by tradition. 

In brief, an orchestra conductor or musician must 
use, in every case, good judgment and discretion in 
deciding on the tempo of a musical composition, 
and in every instance, he must observe one im- 
portant fact : To render a number in such a way 
that it doesn't become monotonous and tiresome. 

The Editor. 


Review of Latest Musical 
Compositions 

1 _"Why?" (Because I Love You Dear), a 
I beautiful ballad fox trot, of originality and 
charm, by the famous Sol. P. Levy, writer of 
" That Naughty Waltz," the international hit. 
(Belwin Inc.) 

— " Bo-La-Bo," an Egyptian fox trot, by 
George Fairman, with a special arrange- 
ment for orchestra by George Trinkause. (Wit- 
mark Sons.) 

3—" When the Cherry Blossoms Fall," the big 
hit of the biggest hit in the history of musi- 
cal comedy, " The Royal Vagabond," now play- 


Eimm aim coveb^ 


INEXPENSIVE 




, , The DwYER Bros CCer. 


ing at the Cohan & Harris Theatre, New York 
City. (Carl Fischer-Witmark.) 

— " The Royal Vagabond," a fox trot, intro- 
ducing " When the Cherry Blossoms Pall," 
" Love is Love," and " Here Come The Sol- 
diers," by Geo. M Cohan and A. Goetzcl, all 
from the comedy " The Royal Vagabond." 
(Carl Fischer-Witmark.) 

5— "Let the Rest of the World Go By," by 
Ernest R. Ball. A most delightful waltz 
melody. (Carl Fischer-Witmark.) 

— " Dreamy Alabama," by Mary Earl, writer 
of " Beautiful Ohio," " Dreamy Alabama " 
is a melodious waltz, proving to become the 
sensation of the two continents. (Shapiro and 
Bernstein.) 

— " Wonderful Pal," a one-step, by the writers 
of " Mammy O' Mine." (Shapiro & Bern- 
stein.) 

8— "That Naughty Waltz," by Sol. P Levy. 
A waltz that's wonderful, different and beau- 
tiful. (Forster Music Pub. Co.) 

— " Karavan," a fox trot by Rudy Wiedoeft. 
This fox trot is thought to be the logic£il 
successor to " Hindustan." (Forster Pub. Co.) 

1f\ — " Sweet and Low," the wonder-waltz by 
U Chas. L. Johnson. It is expected that this 
waltz will become as popular as the famous 
" Missouri Waltz," a " Forster clean-up." 
(Forster Pub. Co.) 


1 1 — " Madriola," by Sol. P. Levy and Jos. 
I I Samuels. A Spanish song one-step dif- 
ferent from the others. (Belwin Inc.) 


1'^ — " Lovelette," a novelty by Sol. P. Levy. 
L, A beautiful conception of charm and 
rhythm, especially adaptable for scenes of light 
character. (Belwin Inc.) 

10 — " My Isle of Golden Dreams," by Blau- 
D fuss, a dreamy haunting waltz theme, the 
style of melody characteristic of " Hawaii." 
(Jerome H. Remick.) 

1A" — " I Am Climbing Mountains," a beautiful 
ballad one-step. This number is said to 
be even better than " I'm Forever Blowing 
Bubbles." (Jerome H. Remick.) 

1C — " You Ain't Heard Nothing Yet," a fox 
J trot, sung by Al Jolson in " Sinbad," suc- 
cessor to his famous song " I'll Say She Does." 
(Jerome H. Remick.) 


j ^ — " Dardanella," 


by Felix Bernard and 
Johnny Black. " Dardanella," is an echo 
from the east, in the form of a Characteristic 
Intermezzo, or fox trot. (McCarthy and 
Fischer.) 

I"! — " When Two Hearts Discover They're 
/ One," a song brimming over with beauti- 
ful strains, from the musical comedy " See-Saw." 
(T. B. Harms.) 

1 Q — " When You Were Sweet Sixteen," a fox 
I O trot featured with success, in Ziegfeld's 
Production "Follies of 1919." (T. B. Harms.) 



You ncifid Bartola music in your theatre. Easy monthly payments. Send for catalogue. 
BARTOLA MUSICAL INSTRUMENT CO., Room 314 Mailers BIdg., Chicago, 111 Factory, Oshkosh Wis. 




478 (Equipment Service) 


Motion Picture News 



usiness 


NEWS CAMERAMEN WANTED — 
We pay the highest price per foot 
and use a greater number of feet 
than all other producers of news 
reels combined. We want crisp, live 
subjects of anything and everything 
that Is unusual or Interesting either 
local, national or international. If 
you have a motion picture camera 
or can use one, shoot us your unde- 
veloped negative (using standard 
frame lines between the holes) by 
first parcel post (special delivery) 
or express with captions or all data 
obtainable. We can use up to 100 
feet of one subject; for some extra 
special stufE will pay as high as 
$5.00 per foot. Write for more par- 
ticulars and a field working card; 
become our permanent camera- 
spondent In your section. Address 
World Motion Picture Advertising 
Co., 500 Fifth Avenue, New York 
City, Laboratory Dept. " Our news 
reel encircles the globe." 

WANTED — to manage or lease first-class 
picture show or combination house. Pre- 
fer combination house. 10 years' experi- 
ence. Have owned and operated some of 
the best houses in the country. Have 
been up against hot competition and al- 
ways made the other sweat. Write 
" Manager," care Motion Picture News. 

FOR SALE, CAMERA — Sterling, profes- 
sional, automatic shutter dissolve. Heller 
lense, four magazines, 400 feet trypod 
complete carrying case, etc. MAURELLO, 
1547 Broadway, Room 202. 

FOR SALE — A bargain. 100 reels, abso- 
lutely good condition. None better on th« 
market. Some with paper, $6.00 per reel. 
Tour pick. Write or call. Wm. A. Lelth, 
Comedy Theatre, 46 East 14th St., N. T. C. 

FOR SALE — " Trans-verter " a.c. to d.c, 
d.c. to a.c, 75 amp. to 60 cycle, 220 v. 
good as new. Reasonable. Box 315, Mo- 
tion Picture News. 


For Sale or Long Lease 
MOVING PICTURE STUDIO 
In course of construction; best section of 
the Bronx. Address CASH, Motion Pic- 
ture News. 


FOR SALE CHEAP— 1, 2, 3, 4 and 
5 rack Corcoran tanks, Hausman 
printing machines, 8 tube overhead 
and floor Cooper-Hewitt studio 
banks. Box 300, Motion Picture 
News, New York. 


Automatically supplies only such voltage as arc 
requires. No waste of current in ballast. 

HERTNER ELECTRIC MFG. CO. 

W. 114th St., Cleveland, Ohio, U.S.A. 


Theatre and Exchange 
Mailing List Service 

We rent lists of or address con- 
templated or existing theatres, 
exchanges, state rights owners, 
publicity mediums and producers, 
selected as to territory, class, etc. 
Twenty thousand changes were re- 
corded In our list last year. Its 
use means a saving of from 20 to 
50% In postage, etc. 

Motion Picture Directory Co. 

244 W. 48nd St., New York 
Phone. Bryant 8138 
Addretsing Multigraphing 
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"A REGULAR GIRL" 

(Elsie Janis-Selznick) 
Specially selected and compiled by M. Winkler 
Theme: "Flirty Flirts" (Intermezzo rubato), Levy 
The timing is based on a speed limit of 14 minutes per reel (1,000 ft.) 

1 — " That Naughty Waltz," by Levy (Valse unique), (2 minutes and 45 seconds), 
until — S : At Screenmg. 

2 — " Runkatin," by Levy (A half tone one step), (1 minute and 30 seconds), 
until — T: Robert King the only man. 

3 — Theme ff (55 seconds), until — T: I am from Missouri. 

4 — " How Ya' Coin' Keep Them Dovra on the Farm," (popular song), (1 minute 
and 45 seconds), until — T: 1917-but something had. 

5 — Continue pp (30 seconds), until — T: Excuse me boys this is. 

6 — "Valse Lente," by Schuette (2 minutes and 25 seconds), until — T: 1919 back 
in her own. 

7 — " In the Army, In the Army, In the Democratic Army," (popular song), (50 
seconds), until — T; Things seemed rather. 

8 — "There's a Long, Long Trail a Winding," (popular song), (1 minute and 
10 seconds), until — S: Second close up of aeroplanes. 

9 — Theme (2 minutes and 40 seconds), until — T: The last lingering guest. 

10 — Tacet (20 seconds), until — T: Within the midst of her. 
Note: Just produce effect of Bugle Call "Charge" 

11 — " Melody," by Friml (Mod.), (3 minutes and 15 seconds), until — T: Gee that 
was the best war. 

12 — " Reve D'Amour," by Zamecnik (Allegretto), (2 minutes), until — T: That 
night at the Chateau. 

13 — " Where Do We Go From Here Boys," (popular song), (1 minute and 25 
seconds), until — T: Come on boys. 

14 — " Hail, Hail, the Gang's AH Here," (popular song), (2 minutes and 50 sec- 
onds), until — T: Gentlemen if you was. 

15 — "A Trip Through Coney Island," by Tobani (Char. Fantasia), (3 minutes 
and 25 seconds), until — T: And so even. 

16 — " Heloise," by Langey (Mod. Int.), (2 minutes), until — T: At 12 o'clock and 
all is. 

17 — " Lovelette," by Levy (Allegretto), (2 minutes and 45 seconds), until — T: 
At the Sanitarium. 

18 — "Western Rodeo," by Minot (1 minute and 5 seconds), until — T; Be 

assured of. 

19 — Theme (2 minutes and 45 seconds), until — T: And so Jasmine was. 

20 — " Sweet Jasmine," by Bendix (1 minute and 40 seconds), until — T: Jasmine! 

21 — " Chicken Reel," by Daily (50 seconds), until — S: Close up of chandelier. 

22 — " Capricious Annette," by Borch (Caprice Intermezzo), (3 minutes and SO 
seconds), until — S: Close up of boxer. 

23 — " Sleeping Rose," by Borch (Valse Lente), (1 minute and SO seconds), until 
— T: Two weeks later at. 

24 — "Where Do We Go From Here Boys?" (popular song), (40 seconds), until 
— T: You put it over because. 

25 — Theme (2 minutes and 40 seconds), until — T: It is true, I am. 

26 — " I've Got My Captain Working For Me Now," (popular song), (25 sec- 
onds), until — T: Don't worry boys. 

27 — " Dolorosa," by Tobani (Poems D'Amour), (1 minute and 25 seconds), 
until — T: While at home Elizabeth. 

28 — "A Hot Time in the Old Town," (old popular song), (3 minutes and 25 sec- 
onds), until — T: I'll say she did. 

29 — "Aces High," Roberts," (lively march), (1 minute and 50 seconds), until — 
T : Elizabeth we've taken in. 

30 — Theme (4 minutes and 5 seconds), until — T: That returned soldier. 

THE END 


"THE GUNFIGHTING GENTLEMAN" 

(Harry Carey-Universal) 
Specially selected and compiled by M. Winkler 
Theme: "Love's Enchammeat" (Moderate Intermezzo D'Amour) 
The timing is based on a speed limit of 14 minutes per reel (1,000 ft.) 

1 "Western Moderato," by Bach (2 minutes and 10 seconds), until — S: At 

Screening. 

2 — Theme (1 minute and 20 seconds), until — T: Cheyenne Harry-Buford. 

3 — "Allegro Agitato," by Kiefert (for general use), (1 minute and SO seconds), 
until — "T: A leaden invitation. 

Note: Watch shots. 

4 "Adieu," by Farvarger (12/8 Moderato), (2 minutes and 30 seconds), until 

— "T: Seymour, Star Attorney. 

5 "Comedienne,' by Hommer (Characteristic), (3 minutes and 30 seconds), 

until — S : Clean up of Ford car. 

6 "A La BoUerina," by Braham (Valse Lente), (5 mmutes and IS seconds), 

until — T: Pardon me, but I have. 

Note: Watch effect of cuckoo clock. 

7 — Theme (2 minutes and 50 seconds), until — T: Haw, Haw, I'll lay. 
Note: Watch effect of cuckoo clock. 

g "After Sunset," by Pryor (Dram. Mod.), (1 minute and 5 seconds), until — 

T : Two specimens of humanity. 

9 — " Calop," by Minot (Characteristic), (2 minutes and 5 seconds), until — T: 
The Merritt payroll. . ^ , . 

10 — "Andante Appassionato," by Castill (Depicting dramatic emotion), (1 minute 
and 40 seconds), until — S: Cheyenne Harry looking at money bag. 

H "Comedy Allegro," by Berg (2 minutes and 30 seconds), until — T: The 

Merritt party. ., ~ 

12 " Hurry," by Levy (For general use), (1 minute and 40 seconds), until — T: 

According to specifications. , „ . , 

13 — Theme (2 minutes and S seconds), until — T: Another meal together. 

14 " Intermezzo Pittoresque," by Kozia (Mod.), (4 minutes and 30 seconds), 

until — T: Meanwhile a search party. 

IS " In Lovers Lane," by Pryor (Char. Int.), (1 minute and 55 seconds), 

until — T: I am going out. . „ „ , ^ • 

16 — Theme (1 minute and 25 seconds), until — T: For the first time. 

17 " Illusion," by Bustonoby (Mod. Int.), (2 minutes and IS seconds), until — 

^ 'iS^'" Withered Flowers," by Kiefert (Char. Int. Pathetic), (1 minute and 30 
seconds), until — T: A detail that Cheyenne. 

19_" Gavotte and Musette," by Raff (Allegro), (2 minutes and 10 seconds), 
until — T: Merritt lost no time. ., „ „ 

20 "Half Reel Hurry," by Levy (2 minutes and 40 seconds), until — S: Mer- 

ritt's gang begins to shoot. ., „ . , , , 

21 Theme (3 minutes and 10 seconds), until — S: After the fight. 

THE END 


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Pictures Reviewed in Advance on This Page Each Weeli 


" A Roman Scandal " 

(Christie Comedy — Two Reel Special) 

ACK SENNETT is not the only comedy pro- 


ducer who can burlesque antique plays. Here 
ik Al Christie coming forward as the. sponsor of 
fn ancient pattern and so successful!}' has he ridi- 
iled it that there is no doubt of its reception 
iiong the lovers of film comedies. Whether "The 
lurning of Rome" vyas ever a play may be left 
o the statistical experts of the theatre. It reminds 
- of something which Lincoln J. Carter produced 
hen Columbus was a boy. We do know that the 
itle adorned the page of a piece of music written 
y E. T. Paull. But regardless of its source il 
urns up as an offering worth booking. 
Here is a company of theatrical folk putting on 
-atire of the "Burning of Rome." Nero is fiddling 
r dear life in his balcony, and his cohorts are 
isy applying the torch to the scenery. The bull 
:ters the arena disguised as a cow. But who will 
row it? "I will!" shouts a gladiator. With this 
\er the imperial and musical Nero shouts for a 
iuel. When the victim is down, he asks for a 
iemonstration of the sword. And you can guess 
he outcome with the mad ruler pointing his 
humbs down. There is an audience looking on at 
his play, two of its most interested spectators 
)eing Earl Rodney and Colleen Moore. They de- 
ride to go on the stage and show their histrionic 
ibility. And the chance is presented them when 
he real actors strike. With no troupe, the stage 
lanager is forced to have the principals double, 
IS it were. This is the funniest part of the comedy. 
For their object is to act as amateurish as possible. 
The real Nero has walked out with his fiddle 
which compels his substitute to use a banjo. The 
cow or the bull is on strike too. So two stage 
bands are compelled to bedeck themselves in cow- 
liide. And the burning of the glorious city is done 
by one flickering torch. The amateurs carry on the 
performance despite the efforts of the real troupers 
to disconcert them. 

At the Rialto in New York the comedy made the 
audience register spontaneous laughter. Which is 
sure indication that it has its merits. There is 
enough incidental business and good natured tom- 
fooler>- to please a mean man. Need more be 
<.a\A1— LAURENCE REID. 


" The Adventures of Ruth " 

I Fifteenth Episode Ruth Roland Serial — 
Pathe) 

""PHERE is a peculiar interest attached to this 
serial because it is written by the serial star 
herself and it is also the first serial produced by 
her own company. Pathe is the distributor. , 

The first three episodes show the usual serial es- 
sentials of the mystery, the chase, and continued 
pursuit with a certain objective. 

There is an atmosphere of art and class displayed 
and the sordid is conspicuous of its absence. Al- 
though the director is not named, he or she has 
nothing to be ashamed of, for this is very well 
directed and has an even continuity. 



A moment from Rex Beach's drama of the North, " The 
Girl from Outside," a Goldwyn production directed by 
Reginald Barker 

Ruth Roland is as ever the typical serial heroine 
and she is supported by William Human, Herbert 
Heyes, Thomas G. Lingham, Helen Case and 
Charles Bennett. The first three episodes are en- 
titled respectively, "The False Countess,'' "Kid- 
napped," and "The Bewitching Spy." 

Her father is killed by the "Hound," a member 
of the "Terrible Thirteen," and he leaves her a 
task to perform assisted by the butler and her 
juvenile cousin. Thirteen keys are each mysteri- 
ously placed in her possession at different times 
with instructions as to what she should do. 

Although this is a typical serial it has an air of 
class and judging from the first three episodes 
there is enough punch and excitement in it to bring 
them back for the succeeding episodes. — TOM 
HAMLIN. 


" Tough Luck " 

(Snub Pollard Comedy — Two Reels — 
Pathe) 

HERE is Harry (Snub) Pollard, the comedian 
with the walrus moustache who has been act- 
ing as Harold Lloyd's foil for a considerable time, 
branching out as the star of his own comedies. It 
was only a question of time before Rolin would 
permit him to shine by himself. He is too capable 
a funmaker to unload his comicalities for the bene- 
fit of anyone but himself. As original as Mr. 
Lloyd showed himself to be. Snub Pollard was not 
far behind. Between them they made the Rolin 
Lloyd Comedies prize packages for exhibitors. 

Snub has a style of his own — a style that has 
not been imitated so far, though it is likely that 
several so-called comedians will adopt his methods, 
now that he is being featured alone. They can 
imitate his make-up but they cannot imitate his 


slylc. That is a gift of his imagination, of his 
own keen sense of humor. And so in "Tough 
Luck" piclure-gocrs will find him the same old 
Snub — the Snub with the roly-boly eyes, the quick, 
nervous manner, and the walrus moustache. As 
the title indicates the comedian is the victim of a 
series of misfortunes. He is superstitious to a 
degree and as "tough luck" would have it, he can- 
not take a step but that "signs" make his life 
miserable. There is an old-fashioned chase in 
which he figures — a chase that makes him pursued 
by a group of "keystone" cops. Slippery pave- 
ments, freakish Fords, and what not are dished up 
lo keep the action zippy. 

The comedy is not original in any way, but it 
does contain some clever stunts which arc always 
traveling on high. These will amuse the average 
spectator. We feel certain that when the star hits 
his stride he will be found on the program of 
more than one first run theatre. He hasn't such 
an assortment of tricks in his suit-case as Harold 
Lloyd and he depends mostly upon characterization. 
His ensemble — the girls for instance — is capable 
and attractive. "Tough Luck" is a satire on super- 
stition and the misfortune to be jinxed. — 
LAURENCE REID. 


" The Penny Philanthropist " 

(Seven Reels — Directed by Guy McConnell 
— World Rights Controlled by Hyman 
Attractions) 

CLARA E. LAUGHLIN wrote this widely read 
novel and in the screen version, dainty Peggy 
O'Neil is the star. Peggy is the "Penny Philan- 
thropist" who has sold newspapers on the streets 
of Chicago until she is eighteen and the proprietor 
of a tiny store called the " News Emporium." Her 
ki:chen in the back room is a "home" for many 
homeless girls. 

Dainty Peggj- O'Neil brings the same charm and 
vivacity to the screen that endeared her to the 
public in her famous stage success "Peg 'O My 
Heart." She is supported by another popular 
player of the legitimate stage, Ralph Morgan and 
an adequate cast, of whom two deserve special 
mention. They are Thomas Carey, the boy who 
plays the amateur detective and Frank Weed in 
the character role of an Italian, Luigi, whom he 
makes true to life. 

This is one case where the story as it appeared 
in book form has not been changed and it gives 
Miss O'Neil the same sort of wistfully pathetic 
role illuminated by her Irish wit as that in which 
she appeared in " Peg o' My Heart" and the hosts 
who admired her on the stage will be equally 
pleased with her on the screen. 

The scenes are all laid in Chicago and familiar 
localities and manufacturing plants lend local color 
and interest to the swiftly moving story. The 
picture as a whole carries a strong appeal and will 
be as wholesome for the children as for the 
parents. L. H. MASON 


482 


Motion Picture N ez 


"THE CAPITOL" 

(ARTCO-hODKlNSON; 


Intrigue and Politics Burden This Picture 

AUGUSTUS THOMAS' " The Capitol " cannot be called an en- 
tirely interesting picture because of its involved melodra- 
matic episodes. There is enough action in this story to suf- 
fice for a half dozen features and the trouble is the director has 
attempted to crowd it all in for one picture. The result is the scenes 
present a topsy-turvy appearance, offering here a slice of sex con- 
flict, and there a talky presentment of politics. And the action 
covers a period of twenty-five years at least. 

A wife and mother runs away from the fireside to join a culprit. 
She is disillusioned to the extent that she follows the Salvation 
Army. The child is put in a foundling asylum and turns up in 
Washington later, the wife of a Congressman, while the outraged 
husband and father joins the priesthood. The culprit? He be- 
comes a lobbyist in Washington. In fact all the characters in this 
quadrangle turn up in the Capitol and eventually come to an under- 
standing. The villain gets his just deserts, and the mother and 
daughter find happiness in each other's arms, receiving at the same 
time the husband and father's blessing. 

Many of the characters could be dispensed with and the plot 
would be more coherent. And the angle against profiteering does 
not sound any dramatic moments. The titles could be rewritten 
and improve the pictvu-e immensely. Its shining light is the atmos- 
phere, the backgrounds being genuine scenes of Washington. The 
director has gone to some trouble to collect these and his striving 
to be realistic is commendable. Leah Baird assumes the burden 
of a dual role and differentiates the two characters, mother and 
daughter, with admirable adaptability. We don't recollect of hav- 
ing seen her do anything better. The theatricalities are so strong 
that the other players are helpless in their attempts to be human. — 
Length, 6 reels. — Laurence Reid. 

THE CAST 

Margaret Kennard Leah Baird 

Agnes Blake Leah Baird 

Eustace Kennard Robert T. Haines 

James Carroll Alexander Gaden 

Congressman Blake. . .William B. Davidson 

Henry Garretson Downing Clark 

James Lamar Ben Hendricks 

Jimmy Vincent Donald Hugh McBride 

Baby Kennard Mildred Rhoads 

By Augustus Thomas. 

Directed by George Irving. 

Photographed by Jack Brown. 


PRESS NOTICE—STORY 

The third play of Leah Baird's series of 
Artco Productions is " The Capitol," an 
adaptation of Augustus Thomas' play of 
the same name which scored a success upon 
the stage. This picture will be presented 

at the theatre on of 

week. Both in theme and enactment the 
subject grows in power. It is a story of 
politics and love and intrigue in modern 
Washington with the shadow of the nation's 
political structure and the background of 
the United States Senate for atmosphere. 
The star portrays the role of Margaret Ken- 
nard, the young wife of a prominent lawyer, 
who is induced by a scheming individual. 
James Carroll, to abandon her home and 
flee with her baby daughter, Agnes. 
Pursued by Kennard, Carroll escapes, leav- 
ing the woman and child in his house which 
is subsequently destroyed by fire. Ken- 
nard believing that his wife and baby 
perished, enters the priesthood. 

Twenty years later under the name of 
Margaret Doane of the Salvation Army, 
Kennard's wife becomes active in Washing- 
ton as an associate of Henry Garretson, 
who is engaged in fighting food profiteers. 
At that time Agnes, the daughter, appears 
at the capitol as the wife of Congressman 
Blake whose social ambitions for her place 
him in the power of Carroll, now a lobby- 
ist for the food interests. The mother 
has not seen her during the intervening 
years since the child was placed in a home. 
While on a boating trip Carroll forces his 
attentions on her. The boat capsizes and 
Agnes is rescued by her own father though 
he doesn't recognize her, and Carroll is also 
saved. He traps Agnes in his apartment, 
but the priest, Margaret, Garretson and 
Blake learn of the scheme and overpower 
him. Thus identities are disclosed and a 
reconciliation takes place. 



A tense moment in " The Capitol," star- 
ring Leah Baird and distributed by W. W. 
Hodkinson 

ing of a bungalow to the capsizing of a 
canoe in the Potomac river. It is a play 
of politics — of present day politics and 
therefore its timeliness brings an added 
value. It is also a play of love and intrigue 
and presents a woman who bared her soul 
to right a wrong. You will see the pro- 
cesses of our Government taking shape — 
you will see a bitter fight between food 
profiteers and the public's representative. 
You will see thrill after thrill, all of which 
are punctuated with romantic moments and 
dramatic events. Leah Baird is the star, 
and she is supported by a capable company. 


PROGRAM READER 

" The Capitol," Augustus Thomas' power- 
ful drama of political and social Washing- 
ton, which scored such a triumph on the 

stage, will be the attraction at the 

theatre next , with Leah Baird, the 

emotional actress, as the star. The story 
is laid in the atmosphere of exclusive Amer- 
ican society circles and it fairly teems with 
sensational episodes, ranging from the burn- 


SUGGESTIONS 

It would be well to publicize this picture 
as an adaptation of Augustus Thomas' play 
of the same name which met with great suc- 
cess on the stage. Feature this playwright 
in large letters and mention the other pic- 
tures which have been made from his plays 
and in which the star appeared. Tell that 
the action transpires in Washington and 
that the story is one of politics, love and 
intrigue. Feature it as the picture of the 
HOUR. Make mention that it dramatizes 
the fight against the food profiteers, but that 
there is romance and thrills to keep pace 
with the political note. 

Feature the star and her company. Bring 
out that it is an Artco production. Your 
fans should remember the name if you 
showed " The Volcano." 


"THE MIRACLE OF LOVE" 

(PARAMOUNT-ARTCRAFT ; 


Strong Flavor of Romance in Picture 

THOSE exhibitors who would please their patrons with roma 
tic love stories, need have no .scruples about booking " Tl 
Miracle of Love," Cosmo Hamilton s latest story which Kol 1 j 
Jrt /. Leonard has whipped into screen shape for the Paramoun " 
Artcraft progrannne. T he author, who is usually daring in his coi (. 
ceptions of artificial life, is exceedingly quiet here as far as visua i 
izing his familiar touch. While he has drawn a theme based upo , 
the eternal triangle, the sex element never intrudes and in its plat 
you have a keynote of flavored romance. 

The wife of a dissolute English nobleman finds herself in lev 
with another nobleman who is as upright and manly as his rival i 
degenerate. Tradition and custom prevent the lovers marrv ing unti 
the demise of the husband, and even with him out of the way th 
author elaborates his romantic suspense by offering the clean Bril 
isher on the altar of finance. He is about to marry a rich Americai 
girl when her quarrelsome lover arrives from the States and take 
her away, thus permitting the English romancers to complete thei: 
happiness. 

A dainty bit of drama if one is looking for sustained drama. It 
compensations are its rich vein of romance, its theme of love, at firs 
iight, its absence of sex entanglements, its photoography revealec 
occasionally in sepia tones, its carefully detailed atmosphere, ano 
Its admirable suggestion of English aristocratic life. Mr. Leonard't 
.)ackgrounds are faithful and artistic. There is a faint bit of 
flict, noticeable in the attempt of the sinister husband to hold hit 
vvife. This fellow is painted as a wretch of the first order. Lucy 
Cotton and Wyndham Standing are the featured players and they 
play their parts with admirable poise and feeling. A first rate en 
ertainment of its kind. — Length, reels. — Laurence Reid. 

THE CAST 

Duchess of Harwich Lucy Cotton 

Dowager Duchess of Cheshire 

Blanche Davenport 

Lady Emily Lila Blow 

Cornelia Kirby Jackie Saunders 

Clive Hurbert Wyndham Standing 

Duke of Harwich Ivo Watson 

George, Duke of Cheshire .. Percy Standing 
Howard McClintock Edward Earle 

By Cosmo Hamilton. 

Scenario by Adrian Johnson. 

Direction of Robert Z. Leonard. 

PRESS NOTICE STORY 

"The Miracle of Love" featuring Lucy 
Cotton and Wyndham Standing, will be the 
main attraction at the theatre begin- 
ning . This offering is a picturization 

of a story by Cosmo Hamilton which ap- 
peared in the Cosmopolitan Magazine and it 
presents a reproduction of English aristo- 
cratic life. The author knows his blue- 
blood atmosphere and writes it entertain- 
ingly. His characters are true to life. In 
this instance the action which envelops them, 
is helped considerably by remarkable British 
backgrounds. 

The story concerns a younger son of a 
noble family. Clive Hurbert, who takes up 
a life of idleness because work is disgraceful 
for a man of his station. He decides that 
the best thing to do is to leave the country 
and find employment somewhere. At the 
pier he encounters a pretty Duchess, the 
wife of a dissipated nobleman, with whom 
he falls in love. At the same time a tele- 
gram reaches him that his elder brother has 
been killed in an accident. So Clive assumes 
the title out of a sense of duty. The dissi- 
pated Duke has heard of the affair between 
his wife and the young man and he proceeds 
to make life miserable for her. 

Matters go from bad to worse until the 
lord decides to marry a rich American girl 
to save his estate. But the love of the 
Duchess asserts itself and so he throws dis- 
cretion to the wind. When the Duke dies 
he plans to marry the wife, money or no 
money. Then the good news arrives in- 
forming him of a lucrative post in the 
diplomatic service and all ends happily. It 
s a picture which abounds with tense 
dramatic situations and the romantic interest 
provides a happy balance. Miss Cotton and 
Mr. Standing contribute outstanding per- 
formances and the rest of the cast is capable. 
Robert Z. Leonard directed. 



A strong moment from " The Miracle of 
Love," a Paramount-Artcraft production 
featuring Lucy Cotton and Wyndham 
Standing 

Mr. Hamilton is one of the most prolific 
writers of fiction and that he can write of 
English high life with remarkable insight 
and feeling. You will see a play of the 
eternal triangle as it is enacted against a 
background of British atmosphere. You will 
see a charming Duchess married to a caddish 
husband although she loves another. And 
her station in life forbids her gaining notori- 
ety through the divorce court. What hap- 
pens? This you will find out when these 
stirring scenes come into dramatic action in 
"The Miracle of Love" which comes here 

next . Lucy Cotton and Wyndham 

Standing are the featured players. 


PROGRAM READER 

A fairly common situation in British aris- 
tocracy, which is non-existent in this coun- 
try owing to our lack of a social order of 
nobilty, is treated in Cosmo Hamilton's 
story, " The Miracle of Love," which has 
been adapted to the screen. The tale ap- 
peared in the Cosmopolitan Magazine and 
created a sensation. Perhaps many of you 
remember it. Surely you remember that 


SUGGESTIONS 

You can feature the author here and you 
are sure to arouse curiosity. Cosmo Hamil- 
ton is one of the most prolific writers before 
the public eye. And a majority of your pa- 
trons have doubtless read him in current 
magazines. They have seen his stories visua'- 
ized on the screen and the offerings never 
fail to entertain. So play him prominently. 
Treat the story as a romance of aristocratic 
life in England, and that its theme can be 
traced to the eternal triangle. Treat it in a 
dignified way — a way which will be in har- 
mony with the theme. Emphasize the fact 
that the people of the nobility are as human as 
those in the street and that they are bound 
by conventions . 


January < , i q 2 o 


483 


"FLAMES OF THE FLESH" "SHOULD A WOMAN TELL" 


(FOX) 


(METRO SCREEN CLASSIC) 


Gladys. Brockivell Takes Up Vampire s Burden 

LADYS BROCK WELL has a Theda Bara role in her newest 
oflferinii, " Flames of tlie Flesh," since it presents her with 
an opportiniity to portray th«" \ umpire. It mav he said nf 
"lier that she makes the eluiraeter ahiiost hfeHke sometliiiij; whicli 
'^pannot be said for many of her screen rivals who liave attempted to 
"'"'fplay it. The resuh is the picture takes on a vahie which otherwise 
' ^'vvould be missinjr. As far as the theme itself is concerned it presents 
I Ithe familiar formula of a woman who becomes a vampire throu<;h 
pchoice because of disillusionment. She had trusted a man and 
^ iFound him lacking in virtue, which of course started her on the prim- 
"l^rose path with a desire for ven<;eance against the masculine sex. 
n. It is easy to penetrate this plot, and you know for a certainty 
that when an American comes to Paris to rescue his brother from 
'^''her clutches, that his father will come in turn to save the former. 
The denouement naturally, presents the head of the family as the 
man responsible for her downfall. Although she has a regenera- 
tion of character, it is too late, and realizing her shortcomings she 
lakes poison and dies in her lover's arms. A touch of Juliet, of 
Sapho, of Camille, rolled into one for this character. And its pathos 
in the latter scenes will compensate for the bold attitudes struck 
ofiF in the introductory reels. 

The action is fairly progressive and Clara Beranger's continuity 
is well arranged to emphasize the high lights. But it is not an 
elevating story and its daring conclusion may shock some sensitive 
patrons. The picture may well be called a study in gray, since 
there are no happv moments. — Length, ^ reels. — Laurencp R<>id. 


hrit 

m 

m 
lliii 


I THE CAST 

ICandace Gladys Brockwell 

Laure De Saxe Gladys Brockwell 

iBruce Eastcoat William Scott 

iCharles Eastcoat Harry Spingler 

'Craig Boardman Ben Deely 

iSimon Eastcoat Charles K. French 

lEastcoat's Secretary Louis Fitzroy 

iSuzette De Pouges. . .Mme. Rosita Marstini 

IMadame Binnat Josephine Crowell 

jHenri Leland Nigel De Brullier 

I By Forrest Halsey. 

j Scenario by Clara Beranger. 

I Directed by Edward J. Le Saint. 


will see her interpreting the part of a waif, 
a victim of man's bestial nature. She be- 
comes a derelict, a wanderer on the prim- 
rose path. It is a fascinating character in- 
deed. All the famous women of history have 
been victims of outrageous fortune. 

Does she play with fire? Does she be- 
come the temptress? Does she lure men 
to destruction? Does love — pure, simple and 
honest love — come to her? What happens to 
her? These questions are answered dramat- 
ically in this powerful picture of love and 
intrigue, pride and passion. It will hold 
the attention and excite the fancy and carry 
you from one tense moment to another. 
Don't miss it. 


PRESS NOTICE^STORY 

Gladys Brockwell, the Fox emotional star, 

will appear at the theatre beginning 

in her newest photodrama entitled 

" Flames of the Flesh." This is one of the 
most powerful plays in which Miss Brock- 
well, the " girl of a thousand expressions," 
has yet appeared. It provides her splendid 
opportunity to move her audience. The 
story is a forceful one told in a series of 
stirring scenes. The action is swift and 
sure and the finale is as surprising as it is 
dramatic. Miss Brockwell gives a force- 
ful impersonation of a waif of the world 
who experiences amazing transformation of 
character. When the action opens she ii 
about to commit suicide but is prevented by 
Craig Boardman, a stranded American, out- 
cast of society. He takes her away from 
the Portuguese city to Paris where she be- 
comes schooled in the ways of the world. 
Candace assumes the name of Laure De 
Saxe. and so seductive is she in her beauty 
that she becomes the toast of the French 
capital. 

She meets Charles Eastcoat, a rich young 
American, and attempts to ensnare him. 
His father and brother learn of his adven- 
ture and the latter realizes that the only 
way to disillusion Charles is to make the 
courtesan fall in love with him. But in 
attempting this plan he also loses his own 
heart. The father then takes a hand and 
when he would denounce the young woman 
she recognizes him as the man who started 
her on the road to temptation. Bruce East- 
coat offers her his undying lave and devo- 
tion and it is then that Laure realizes that 
the world is beautiful. Rather than bring 
him unhappiness she takes poison and dies 
in his arms. 

Forrest Halsey wrote the story which has 
been scenarioized by Clara Beranger. It 
is a play of big situations and Miss Brock- 
well has taken advantage of them by in- 
vesting her role with deep emotion. She is 
assisted Ijy a competent cast. 


SUGGESTIONS 

The appeal of this feature lies largely in 
its title and the way that you develop it in 
your advertising. It suggests of course a 
play of emotions and certainly you can 
promise anything in the emotional line for 
the picture is crammed full of tense scenes 
of this character. Feature it as a story of 
the primrose path — a path which leads to 
oblivion and death if the trespasser is not 
heedful of the danger signs. You might 
bring out that it presents a waif who be- 
comes a courtesan through the lustful na 
tare of man. But we would not concen 
trate too much on the theme. 

Simply mention it as a daring, vital, and 
vivid story of a woman, who by a trick of 
fate, became a derelict. By all means bring 
out that it unfolds a deal of truth, simplic- 
ity and pathos. Mention the star and em- 
phasize the fact that there are few actresses 
on the screen who are as well endowed with 
emotional talent. Tell that it is a play of 
woman's revenge. Use catch lines featuring 
the high lights. But don't forget that title. 
It will appeal. Don't go wrong on ad- 
vertising it. 


Star and Director Put Picture Over 

I.\ spite of the handica|> of a \cry weak story the director and 
star pull this picture up by its very riM)ts and plant it on a 
p<'dc>tal. .lohn liicc. the director, gives it a smashing opening 
that is full of thrills, and then Mice Lake, the star, ju>l naturally 
carries the picture on her shoulders in a maimer whicli lirinly es- 
tablishes her as a permanent fixture in the niche occupied by the 
very few emotional stars t>f the screen. 

And toward the end the director again conies to the rescue of the 
spineless story and provides the essential anti-climax. The cast is 
capable and well balanced, and the piece is well mounted and 
cleverly directed, augiiu'iited by goo<l photography. 

There is no (piestion about Alice Lake being a high class screen 
artist. She does not only look charming, but in the emotional 
periods she will undoubtedly sway any audience. I he high spots 
in the direction and scenes are the ship wreck at the beginning and 
the mardi-gras toward the finale. The mediocre story allows the 
picture to sag somewhat in the mi<ldle, but the average patron will 
overlook this because of the splendid work of the star. Although 
it is a sex story it is suitable for any audience. 

Pulling possibilities and pleasing |)rol)abilities for respective au- 
diences are: Metropolitan, good puller and very j)leasing: Klite, 
average puller and generally pleasing: Family, good puller and 
very pleasing; Workers, good puller and entirely pleasing. — Length, 
6 reels. — Tom Hamlin.. 

THE CAST 

Meta Maxon Alice Lake 

Mr. Maxon Frank Currier 

Albert Tuley Jack Mulhall 

Mrs. Maxon Relyea Anderson 

Clarissa Sedgwick Lydia Knott 

The Doctor Don Baily 

Morton Sedgwick Jack Gilbert 

Maxon, boy Richard Headrick 

Maxon, girl Carol Jackson 

Story and Scenario by Finis Fox. 

Directed by John E. Ince. 

Photography by Sol. Polito. 


CATCH LINES 

She trod the primrose path, and love came 
to her in a beautiful expr^sion. But it 
came too late. She realized that she was 
a failure in life. What did she do? See 
" Flames of the Flesh." 


He learned that his brother had been 
intrigued by a courtesan, but when he at- 
tempted to intercede he lost his heart. He 
had fallen in love with her. His father 
came and — See " Flames of the Flesh," a 
powerful picture of love and revenge, pas- 
sion and sorrow. 


PROGRAM READER 

Gladys Brockwell. the emotional star, is 
coming to this theatre shortly in what 
is considered her greatest photodrama, 
" Flames of the Flesh." You have recog- 
nized her emotional capabilities and it must 
be said of her that she rises to the occasion 
here with remarkable adaptability. You 


See Gladys Brockwell, the actress with 
the thousand expressions, in the most vivid, 
vital picture of her career. See her in 
" Flames of the Flesh." 


She hated men. And so she decided to 
ensnare them. What came of her efforts? 
Did she have a transformation of character? 
See " Flames of the Flesh," a powerful 
picture. 


PRESS NOTICE STORY 

Alice Lake is the new Metro star in 
" Should A Woman Tell? " which will be 

■^hown at the theatre for days 

beginning . 

According to reports the critics were 
unanimous in declaring that the new star's 
ereat emotional work in this picture assures 
for her a permanent place among the lead- 
ing stars of the screen. 

Jack Mulhall is her leading man and 
Frank Currier has a prominent character 
role. John Ince directed the picture and 
has provided opening scenes that are de- 
scribed as very remarkable. These scenes 
portray the ship wreck near the little fish- 
ing village and are said to provide many 
thrills. 

A wealthy lady is one of the survivors 
and is taken to a fisherman's cottage until 
she fully recovers several weeks afterwards. 
Alice Lake portrays the pretty daughter of 
the fisherman. The lady grows quite at- 
tracted to her and promises to educate her. 
A few years later her unscrupulous nephew 
takes advantage of the girl when she is 
visiting his aunt during a vacation from 
college. 

The girl leaves college and goes back to 
her own home. She finds her father had 
passed away but there was her little brother 
and sister to support as well as the mother 
who never understood her and was very 
mercenary. When her youthful lover pro- 
posed marriage she wrote a letter explain- 
ing her big mistake and the mother de- 
stroys the letter. The young man marries 
her and on their wedding day he learns of 
the college incident. He leaves her and 
goes to Paris to complete his art studies. 

Her mercenary mother persuades her to 
marry the young man who took advantage 
of her and told her that her husband had 
died in France. In order to help her family 
she marries her traducer who was threatened 
by her mother with exposure if he did not 
marry the girl. 

But the ceremony was performed by a 
mock-minister. In a distant town during a 
mardi-gras celebration she meets her youth- 
ful husband who was now a noted artist. 
He had been informed that she was dead 
and their amazement was great. 

It was at this time that her drunkard 
traducer appeared to discover the young 
couple talking together. Then the great 
fight took place. 

SUGGESTIONS 

When you book this picture yorr best ex- 
ploitation bet is the title. Alice Lake, the 
star, is not known well enough .as yet but 
her name should be used in all your ad- 
vertising as well as the brand, vliich could 



Alice Lake is featured in the Screen 
Classics production, " Should a Woman 
Tell " 

be called a " Metro-Classic." The photo- 
graphs and cuts should be freely displayed 
at every possible place as they are striking 
enough to bring them in. Being what is 
ordinarily termed a " sex " play it will 
hardly stand for any tie-in stunts such as 
interviews, etc. So your surest way is the 
title, catch lines and photographs. Tell 
them they will witness one of the greatest 
storm scenes at sea and the most remark- 
able ship-wreck, ever portrayed on the 
screen. Mention besides Alice Lake, the 
following names: Frank Currier, Jack Mul- 
hall, Jack Gilbert, Lydia Knott, and also 
that John E. Ince directed it. 


PROGRAM READER 

• Should A Woman Tell?" 

An important question is decided in a 
remarkable picture scheduled to be shown 
at this theatre next week. 

Alice Lake is the star and it is a Metro- 
Classic. 

A poor fisherman's daughter attending 
college at the expense of a very wealthy 
woman is an easy conquest for that woman's 
unscrupulous nephew. 

In shame she leaves college the next day 
and goes back to her old home to find that 
her father had just passed away. 

Her mother and a little brother and little 
sister were in need of her services. She 
must earn a living for them. 

Then her former sweetheart begged her 
to marry him and she wrote him a letter 
telling of the incident in college. But her 
mercenary mother destroyed the letter and 
allowed them to wed without the husband 
knowing of the daughter's mistake. 

When he learned of this after the cere- 
mony on their wedding day he left her and 
sailed for France. 

But this is not all. There is a great anti- 
climax and a tremendous climax. 


484 


Motion Picture New 


"IN OLD KENTUCKY" 

(FIRST NATIONAL) 


Picture Adapted from Stage Success 

A DOMINANT line of action permeates this adaptation of 
Charles P. Dazey's favorite melodrama of yesterday, " In 
Old Kentucky." As pvit forward by Marshall Neilan for 
First National, it presents a series of dramatic events calculated to 
please the most exacting patron. If you want an old-fashioned Ken- 
tucky feud you'll find it here; if you're searching for romance you'll 
find that too. And if you want a quota of exciting thrills you will 
be greeted with an abundance of them. And to cap these pictorial 
highlights you will be introduced with rich atmosphere and an ade- 
quate vein of humor. 

If there is any flaw in the production it can be found in the con- 
tinuity, which is not always united with the proper sequence of 
scenes. This may be due to the cutting process, for there is evi- 
dence of the picture having been taken in several thousand feet. 
The average spectator will not notice a lapse or two in the progres- 
sion, because the story moves forward to its denouement and the 
characterization is interestingly drawn and interpreted. The plot 
details a romance between a girl from " them thar " hills and a 
youth from the Blue Grass region. 

Interspersed with this is a counterplot which presents a race horse. 
The scenes attendant upon this line of action are as graphic, as color- 
ful, as atmospheric, as suspensive, as any which have ever been 
shown. They stand out above the romantic and every other element. 
Anita Stewart looks better here than in some of her recent releases. 
There is a freedom of movement in her actions, a grace, which de- 
notes enthusiasm for the role. Mr. Hamilton is a trifle too theatri- 
cal, however. Other parts are capably played by Edward Coxen and 
Edward J. Connolly. Mr. Neilan has done a neat job here, all things 
considered. — Length, 7 reels. — -Laurence Reid. 

THE CAST mountaineers and moonshiners and revenue 

Madge Brierly Anita Stewart r »u . • »/r i, 11 

Frank Layson Mahlon Hamilton ^,T°"<^h upon the fact that it is a Marshall 

Joe Lorey Edward Coxen Ne.lan production. Use his name in all your 

Horace Holten Charles Arling advertising as the man responsible for The 

Col. Sandusky Doolittle. .Edward Connolly Unpardonable Sin and Daddy Longlegs^ 

Aunt Aleathea Adele Farrington Then there is the star. You can feature her 

Barbara Holten Marcia Manon always. She has a distinct following Bring 

Eddie Lennhardt Frank Duffy «hat she has her most colorful role here 

Uncle Neb John Currie — ^ role which is new to. her Feature the 

R,r rharl.c P na^cv Other players. Send out circular letters call- 

Directed by MarshaU Neilan. !"g attention to the fact that the picture 

' 's an adaptation of the old stage success, 

PRESS NOTICE STORY ^ picture calculated to entertain every- 

Anita Stewart, the charming and talented 

First National star, will be seen at the . „^ , 

theatre beginning in her latest photo- PROGRAM READER 

play, " In Old Kentucky." It is a Marshall «. Qld Kentucky," an adaptation of the 
Neilan production, this adaptation of Charles stage success of the same name, will be 
P Dazev's plav which was a favorite with presented at this theatre in the near future, 
theatregoers a decade ago, and it is con- ^ Marshall Neilan production and 
sidered one of the most elaborate and highly ^ff^^^ ^nita Stewart a splendid chance to 
entertaining pictures in which the star has express her charm and talent. It is a pic- 
appeared. Under the direction of Mr. Neilan t^re of drama and romance. Thrill foUows 
the picture has been g;yen a masterful pro- j^rill in rapid succession and these are 
duction with such well known players as punctuated with scenes of heart interest and 
Mahlon Hanrlton and Edward Coxen play- pathos and sentiment. A spectacular pic- 
ing opposite the star. , «» j ♦"■'e — the biggest picture in which the beauti- 

M iss Stewart assumes the role of Madge star has ever appeared. 
Brierly. a girl of the Blue Ridge mountains. you will see a great horse race, a wonder- 
She is betrothed to Joe Lorey, a moonshiner, j^] chase, a feud between mounta^ne-rs 
whose father and her father having beeii ^ battle between moonshiners and revenue 
killed in a feud by Horace Holton. But officers, a leap of a chasm by a girl on 
when a young man comes from the Blue horseback, and other thrilling scenes. The 
Grass region she falls in love with him. atmosnhere is rich in its suggestion of the 
Holten is also in the party although dis- glue Grass region and the hills. The entire 
guised and when he attempts to defraud the picture moves forward with situations of fast- 
girl out of her property, Frank Layson, the moving action. Miss Stewart is supported 
young man in quesUon, compels him to re- ^.^ ^ capable cast that includes such favorite 
turn the money. To get revenge, Holten pigyers as Mahlon Hamilton and Edward 
tells Lorey that Layson is a revenue officer coxen. Don't miss this picture; it is a 
with the result that the latter is severely ^are treat, 
punished. Madge comes to his rescue and 
out of gratitude she is invited to his home. 

The great Kentucky handicap race is on, rATrTT T TNFS 

in which Layson has entered his thorough- „ , V '^^^"^■^ 

bred, and staked almost his entire fortune. , See the Kentucky horse race— see the 

Holten again tries to get revenge by setting feudal battles between mountaineers, and 

the barn on fire, his motive being due to R"" fights between moonshiners and revenue 

Frank's indifference to his daughter. As a officers— see the fox chase— see masked 

last resort the wretch drugs the jockey, night riders chase an outlaw. These scenes 

Madge learns of the plot and dons the are depicted in the thrilhng and romantic 

jockey's costume, rides the horse and wins photoplay. In Old Kentucky. 

the race. The conclusion of the story brings 

in a thrilling scene of night riders who are a picture filled with thrills, and a picture 
searching for Lorey. But Madge comes to ^^ich unfolds a beautiful love story. See 
the rescue again and accuses Holten of the Anita Stewart in the Marshall Neilan pro- 
crime. And so she finds love with Layson. duction, " In Old Kentucky." 

SUGGESTIONS , , 

Here you have an old time stage success .^^i"!, ""IL^fl" Vi"/ ^u^^JJl^CrZ .uTn^^l 

*« ..nnn fn, .»ni»:«.t:n» TUT T_ . »u • fead nor write. And the man from the Blue 

to play upon for exploitation. Make the most f,--- t,,,„v,. u.- . -t.. , 

of the title and the credit it received upon 9'^!^ Tfh^:\^t,. ^!f^,%,V V.^™^ <" Tn OM 

the stage. Emphasize the fact that it is a Kentucky '^ dramatic story. In Old 

thrilling and romantic tale of the Blue Grass 

region and the hills of Kentucky. Mention 

a few of the high lights. Take advantage A spectacular picture is *' In Old Ken- 
of Its thrilling line of action by pointing out tucky," an adaptation of the old stage suc- 
such features as a fascinating and exciting cess. See Anita Stewart in her most color- 
horse race, a fox chase, a battle between ful role. You will see thrill after thrill. 


"BECKONING ROADS" 

(ROBERTSON-COLE; 


Barriscale^s Latest Has Interesting Moments 

BESSIE BARRISCALE has in " Beckoning Road.s " a picture 
which follows the general pattern of her subjects. That it 
to say it provides her with a role which expresses her emo- 
tional capabilities along the lines of shattered romance and intrigue. 
While it is obvious material and the action easily anticipated, vet 
Director Hickman has taken advantage of its high lights to make it 
interesting most of the way. The line of action is simple, but con- 
tains a fair quota of dramatic situations, and these, coupled with 
the notes of pathos and heart interest — notes which are always gen- 
erated in a Barriscale offering — make it rise above the average pro- 
gram subject. 

A wife leaves her husband's roof because of his father's tyrannical 
attitude. The latter is dictatorial in his conduct toward them and 
the son gives in to such an extent that it destroys his wife's respect. 
Something new in a screen story, is it not? You've seen the mother- 
in-law character presented often, but when have you seen the mas- 
culine specie? After she battle.'; her way along the steep and hard 
road, she meets success. The intrigue is found in her motive which 
is to beat a Wall Street bandit at his own game. After her success- 
ful conflict the wife is reconciled to her husband who, ad interim, 
has developed all the requisite virtues of the masculine sex. 

The pathos is expressed in her loneliness and desire for compan- 
ionship. " Beckoning Roads " keeps moA-ing at moderate speed ex- 
cept for a brief sag in the middle. Miss Barriscale has had stronger 
roles, but none which have presented her so attractively. Her ward- 
robe should interest feminine patrons. Niles Welch gives an effec- 
tive portrayal of the weak-willed husband who found himself. The 
picture is well mounted. — Length, 5 reels. — Laurence Reid. 


THE CAST 

Marquita Shay Bessie Barriscale 

Humphrey Wells Niles Welch 

John Grayson George Periolat 

Baron Brinker Joseph J. Dowling 

Henry Wells Emmett King 

Mrs. Rose Gordon-Chester. Dorcas Matthews 
Cecil Barrington Thomas Holding 


PRESS NOTICE -STORY 

Bessie Barriscale comes to the 

theatre on of week in her 

newest offering. " Beckoning Roads." This 
picture is an adaptation of the book by 
Jeanne Hudson, which was published in se- 
rial form in the Red Book Magazine under 
the title of " The Call of Life." The story 
provides the emotional star with opportuni- 
ties to express her talents. She rises to 
dramatic heights as Marquita Shay, who 
leaves her young husband and assumes the 
burden of life alone, when she discovers that 
he is too weak-willed to resent the dominat- 
ing influence of his father. 

The road that Maquita chooses is rough 
and full of pitfalls, but she had the neces- 
sary courage to rise above her environment. 
She becomes the secretary of Baron Brinker, 
a stock gambler and owner of a fashionable 
gambling den. She had a reason for associating 
with him. He had mulcted her guardian out of 
his hard earned fortune and driven him to 
suicide. She gains the " wolf's " confidence, 
starts a stampede in the market and wipes 
him out. Humphrey, who had shaken off 
the shackles of his father, finds her and a 
reconciliation takes place. 

This is a picture which unfolds a tense 
line of action and scenes of heart interest. 
It also presents picturesque backgrounds and 
offers the star a chance to reveal herself 
bedecked in beautiful gowns. A cast above 
the ordinary supports Miss Barriscale. in- 
cluding such well known players as Niles 
Welch, Joseph J. Dowling and George Pe- 
riolat. Howard Hickman directed. 


SUGGESTIONS 

The title of this feature is attractive 
enough to play up for exploitation. You 
can have your artist draw for lobby frame 
a woman standing at the crossroads unde- 
cided as to which road to take. Have the 
posts read " SUCCESS " and " OBLIV- 
ION." Have the latter road a crooked 
one, the former, straight. This is a simple 
drawing which could be done entirely in 
black and white. Then emphasize the fact 
that the star is seen to splendid advantage 
in a strong dramatic part. Feature that she 
is compelled to leave her husband's roof be- 
cause of his father's tyrannical attitude. 

Make mention that your patrons will have 
the opportunity to see how a home can be 
broken up by a father-in-law, instead of a 
mother-in-law. Surely a note worth men- 
tioning. Mention that Niles Welch, a great 
favorite with feminine fans is the star's lead- 
ing man, and also bring out that Joseph J. 
Dowling, the actor who played the title role 
in " The Miracle Man," is also in the cast. 
Mention the director and that he is respon- 
sible for the fine Barriscale pictures. Fea- 
ture her beautiful wardrobe and use stiUs 
showing her in some of these lavish cos- 
tumes. 


CATCH LINES 
See how a clever woman beat a Wall 
Street wolf at his own game. See Bessie 
Barriscale in the dramatic offering, " Beck- 
oning Roads." 


She left her husband because of his 
father-in-law. You've heard of mothers-in- 
law breaking up happy marriages of their 
children, but we daresay you've never heard 
of a father-in-law doing it. See " Beckoning 
Roads." 


See the emotional star, Bessie Barriscale, 
in her latest photoplay, " Beckoning Roads." 
A picture of pathos and heart interest. 


PROGRAM READER 

Two roads beckoned to Marquita Shay. 
One was a sheltered, secluded path where 
all was rosy and safe, but in choosing it 
she would be shackled to a man who was 
dominated by his father. Although the lat- 
ter showered her with money he also dic- 
tated to her and her husband. Her inde- 
pendence of spirit prevented any communion 
under his roof. What of the other road? 
■This one led to pitfalls and traps, and the 
way was steep and hard. If she won. suc- 
cess was hers. If she lost — 

Which road did she take? Which road 
would you take under the circumstances? 
Of course she took the hard road, the open 
road to success or oblivion. How she pitted 
her wits against the Wall Street gambler 
and avenged the crime of her dearest friend, 
is told in a series of gripping events. See 
Bessie Bairiscale in " Beckoning Roads," 
supported by Niles Welch, 


She resolved to go her way alone, because 
her husband was dominated by his father. 
What happened? Did they have a recon- 
ciliation? You will find out when you see 
" Beckoning Roads." 


Ten Pictures 
Reviewed 
This Week 


January ^ , i <) 2 o 


485 


"THE BROKEN MELODY" 

(SELZNICK) 


Will Afford Good Average Entertainment 

THOSE that fancy Eugene O'Brien will be delighted with this 
picture. Thoi»e that do not happen to care particidarlv for 
his style of acting will be suitably entertained, although it is 
not of such heavy calibre that they will go out and rave over it. 
Lucy Cotton is very charming, and the cast, direction, continuity 
and photography are up to present day standards. 

He is a struggling young artist and she aspires to the stage. They 
love each other and live in a Bohemian atmosi)here in New York 
City. An eccentric musician composes a song for the girl and she 
is an immediate success on the stage. And a wealthy widow per- 
suades the young artist to go to Paris where she finances him until 
his talents win success. 

The widow loves the young artist but he does not respond. Ilis 
sweetheart needs him, according to word received from a mutual 
friend. So he returns to America and the young couple are re- 
united with the promise of a happy future. This one will afford 
good average entertainment. 

PulHng possibilities and pleasing probabilities for respective au- 
diences are: Metropolitan, average pidler and fairly pleasing; Elite, 
average puller and fairly pleasing: Family, good puller and very 
pleasing: Workers, good puller and generally pleasing. — Length, 5 
reels. — Tom Hamlin. 


THE CAST 

Stewart Grant Eugene O'Brien 

Hedda Dana Lucy Cotton 

Mrs. Drexel Trask Corinne Barker 

Howard Thornby Donald Hall 

Leroy Clemons Ivo Dawson 

Ivan Gus Weinberg 

Story and Scenario by Ouida Bergere 

Directed by Wm. P. S. Earle. 


PRESS NOTICE— STORY 
Eugene O'Brien and Lucy Cotton in "The 
Broken Melody" is the Selznick attraction 
scheduled for a days' run at the 


theatre beginning- 


The youth and maiden lived in Greenwich 
Village, New York City, and they dearly 
loved one another. He was a talented artist 
and she had a beautiful voice and aspired 
to the stage. Neither had their chance ak 
yet until one evening a wealthy widow visited 
the Bohemian cafe which they patronized 
and took an interest in the youth. 

She finally told him that she would finance 
him in Paris until he perfected his art 
studies and became a great artist. But he 
did not want to leave his little sweetheart. 
But she loved him so that she urged him to 
go. Some of the many strong emotional 
scenes of the production are registered at 
this point. 

While he was winning his spurs in Paris 
she secured a song from an old eccentric 
musician in New York and finally found an 
opportunity of singing it at a performance. 
The girl sprang into fame overnight. One 
night while singing before a large audience 
she fainted away. It was for grief owing to 
the continued absence of her loved one. 

She had given him the impression that she 
loved him no longer in order that he would 
embrace the opportunity that Paris offered 
him. A mutual friend told the youth the 
true state of affairs and he determines to 
come to America at once. But his wealthy 
widow friend loved him and wanted him for 
herself. He did not want to appear un- 
grateful to her for giving him his great 
chance but after an affecting and effective 
scene he departs for America. 

The meeting between the young couple is 
described as one of the most intensely ro- 
mantic scenes in motion pictures. And as 
they are both successes in their art the fu- 
ture looks bright for them. 



"OUT YONDER 

(SELZNICK) 


Eugene O'Brien is star in " The Broken 
Melody," a Selznick feature 


dearly. But she was in New York and he 
was in Paris. And he thought that she fairly 
hated him for consenting to be financed in 
his art by a beautiful widow. 

"The Broken Melody" is the Selznick 
photoplay portraying these romantic events 
and is coming to this theatre next week. 

Eugene O'Brien and Lucy Cotton have the 
leading roles. 


PROGRAM READER 

He painted a remarkable picture in Paris 
entitled " A Face from Memory." 

The inspiration won for him the long- 
hoped for success. But it did not bring 
back to him the girl whose face of the by- 
gone days still haunted him. 

For she had told him that she did not love 
him and that he should embrace the op- 
portunity offered him and study in Paris. 

But the girl DID love him and only 
urged him to go for his own good. She loved 
him so much that she wanted him to suc- 
ceed even if she must lose him. 

In the meantime she had also become a 
success in her chosen art. An eccentric old 
musician wrote a song that enabled her to 
secure a position on the stage and after she 
sang it once she was an immediate success. 

The situation was that they were both in- 
dividual successes and loved each other 


SUGGESTIONS 

The name of the star and his leading 
woman can be prominentlv featured after 
you book this feature. And as the Selznick 
brand is very well advertised it would be 
well to mention the producer's name in all 
your advertising. "The photographs and 
cuts of Eugene O'Brien and Lucy Cotton 
should be displayed in as many places as 
possible. This is about your only legiti 
mate exploitation on this particular pic- 
ture. The Bohemian atmosphere of 
Greenwich Village, New York City, should 
interest many of your prospective patrons 
and it would be well to mention that this 
environment has been portrayed faithfully 
and true to life. 


CATCH LINES 

She told him a lie when she said she did 
not love him. But she wanted him to have 
his big chance. . 

One girl sacrifices her love for her sweet 
heart rather than handicap him in his art. 

He met success in Paris and she won ap- 
plause in New York. And yet each would 
have gladly traded this success for the old 
love. 


Excellent Entertainment for Majority 

THERE are some very good scenic effects in this picture ami 
the action all takes place in and about a picturescpie light- 
house reef. Olive Thomas has a role quite away from anv 
of her recent pictures and it affords her wider scope. Some verv 
heavy dramatic situations are portrayed. 

Suspense has been maintained, a few thrills injected, and the ro- 
mantic element will appeal. Direction, continuity, cast and pho- 
tography are fully up to present day standards. X better than aver- 
age picture that will afford excellent entertainment to the majority. 

The star appears as the daughter of a lighthouse superintendent 
who secretly grieves as he believes he has killed a man many years 
previously. His assistant had been an eyewitness of the struggle 
and holds it over the heroine's father that he may obtain the 
daughter as his wife. The hero on a nearby jacht loves the girl, 
but learns that his father was the man her father had killed. When 
the assistant is finally trapped he confesses that he, and not the 
father, was the real murderer. 

Pulling possibilities and pleasing probabilities for respective au- 
diences are: Metropolitan, good puller and very pleasing; Elite, 
average puller and very pleasing;. Family, good puller and very 
pleasing; Workers, big puller and exceptionally pleasing. — Tom 
Hamlin. 

THE CAST 

Flotsam Olive Thomas 

Edward Elmer Huntley Gordon 

Mrs. Elmer Mary Coverdale 

Clarice Stapleton Louise Prussing 

Amos Bart John Smiley 

Reggie Hughes Curil Chadwick 

Joey Clark Edward Ellis 

Story by Pauline Phelps and Marion 
Short. 

Direction by Ralph Ince. 


PRESS NOTICE— STORY 

Olive Thomas in " Out Yonder," a Selz- 
nick picture, is the attraction at the 

theatre for days beginning . 

The scenes are all laid in and around i 
lighthouse on a reef and a nearby yacht. 
Ralph Ince is the director and is said to 
have provided many thrills in these pic- 
turesque surroundings by the sea. 

Olive Thomas appears as " Flotsam," and 
her father is the superintendent of the light- 
house. She rows about the dangerous in- 
lets dressed in overalls and one day rescues 
a lady, whose boat had overturned, and re- 
turned her to her yacht. 

The son of this lady of the yach* too'' 
an immediate interest in "Flotsam" and 
visited her many times on the lighthouse 
reef. When he asked her father for his 
daughter the father was apparently over- 
joyed that his daughter should have won 
such a charming and wealthy youth. 

But his assistant at the lighthouse wanted 
"Flotsam" for himself. He threatened to 
tell of the superintendent's secret sorrow. 
It seems that he claims to have witnessed an 
affair where the superintendent many years 
before had killed a man. And he finds that 
the murdered man was the father of "Flot- 
sam's" fiance. 

Here is where the heavy drama and many 
thrills are said to occur in the photoplay. 
When the villainous assistant tells of the 
crime the father then tells his daughter's 
fiance that he is really not her father. He 
does this in order that she may go through 
with the wedding and obtain happiness. 

But she feels that he has lied when he 
denies her and comes back to him. Her 
fiance follows her and they are witnesses to 
the big scene in the lighthouse where the 
assistant taunts the father about the truth 
of the killing and acknowledges that he 
killed the man. As the father finds that he 
is not really a murderer after all these years 
he pursues the villain up the lighthouse 
stairs. Then occurs the great struggle as 
the light goes out and the nearby yacht :s 
threatened with disaster. 



One young couple achieved great success 
when apart. And they both finally realized 
how really empty this alleged success was 
without love. 


PROGRAM READER 

"Flotsam" plunged into the sea and res- 
cued the wealthy woman from the nearby 
yacht and then her romance started. 

They thought "Flotsam" was a boy until 
the cap was removed from a head of shim- 
mering hair. , ^ i- u» 

Her father was the keeper of the light- 
house on a perilous reef. The son of the 
woman of the yacht quickened to an imme- 
diate interest in the pretty girl Flotsam, 
and accompanied her in a rowboat to her 
picturesque home. . 

Olive Thomas is "Flotsam in this Selz- 
nick Picture coming to this theatre next 


Olive Thomas is star in " Out Yonder," 
a Selznick production 

week. Ralph Ince directed it and the photo- 
play is full of thrills. 

" Out Yonder " is the title. It is a story 
of stormy coasts and sunny hearts. The 
thrilling death struggle in the lighthoi.sj as 
the great light is extinguished is awe-in- 
spiring. As the light goes out the nearby 
yacht is in great danger. 

" Out Yonder " is the best Olive Thomas 
picture to date according to all the critics. 

SUGGESTIONS 

Selznick's national advertising campaign 
may be of great assistance to you after you 
have booked this picture so it is good policy 
to mention in all your announcements that 
this is a "Selznick" picture. And Olive 
Thomas, the star, is another name that may 
be productive of box office results. The 
name of the director, Ralph Ince, should 
also be used in your advertising. For a 
lobby display any sign man can rig a front 
for your box office very cheaply. Let it 
represent the lower entrance to a lighthouse 
painted so that it gradually tapers to the 
top where a searchlight may be placed to be 
thrown around the front of your theatre. 
This will attract considerable attention and 
be in keeping with the scenes portrayed in 
the picture. 

CATCH^LINES 

A struggle to death atop a lighthouse. 

The pleasure yacht rides to apparent des- 
truction on the perilous reef as the great 
light goes out. 

She was a waif of the sea and they called 
her " Flotsam." 


He is told that his own father met death 
at the hands of his fiance's father. 

When her own father denied that she was 
his daughter she knew that he lied. 


486 


Motion Picture News 


*THE CORSICAN BROTHERS" 

(UNITED PICTURE THEATRES) 
Famous Story and Play Makes a Success 

ALEXANDER DUMAS' stirring story of Corsican love and 
vengeance, which served as dramatic fare for Robert Man- 
tell upon the speaking stage for many years, has finally 
found its way to the screen. " The Corsican Brothers " contains 
enough ingredients to while away an interesting hour for any exhibit- 
or's audience. It is not a misstatement when we declare that it is 
one of the few costume plays which have proved worth while pre- 
senting. And the reason may be found in its assortment of dra- 
matic elements which embellish a vivid and vital story. It does not 
have to rely upon its atmosphere, rich as that factor is, nor upon 
the value of the author's name. 

One of the virile Farnums, Dustin, to be exact, has been giver 
the opportunity to interpret the dual characterization of the twins, 
whom death could not even separate. The role does not call for 
any marked differentiation, but Mr. Farnum does supply his vigor- 
ous personality, and his romantic fervor, and these points are suffi- 
cient for the interpretation. The story centers mostly upon a duel 
fought for a woman's honor. One twin follows her to Paris, and 
when he is killed in protecting her name, his brother in Corsica is 
apprised of the fact through mental telepathy. So he goes to the 
French city and avenges his twin's death. Inasmuch as the woman 
had loved him in preference to his brother the romance is easy of 
fulfilment. 

The story is familiar enough to make the action obvious and the 
plot is so carefully detailed that anvone not intimate with it can 
easily see how it will develop. Still that does not rob it of its vigor- 
ous tone, nor the fascinating characterization. Director Campbell 
has, seemingly, caught the proper perspective throughout. The dou- 
ble exposure work is commendable. — Length, 6500 feet. — Laurence 
Reid. 


THE CAST 

Fabien Dei Franchi ) Austin Farnum 

Louis Dei Franchi ) 

M. Chateu Renaud Wedgewood Nowell 

Le Baron Montigiron.. Will Machin 

Gaeno Orlando Ogden Crane 

Madame Savilia Dei Franchi 

Fanny Midgeley 

Emilio de Lesparre Winifred Kingston 

General de Lesparre Andrew Robson 

By Alexander Dumas. 

Scenario by Catherine Carr. 

Directed by Colin Campbell. 

Photographed by Dal Clawson and Wm. 

Foster. 


PRESS NOTICE— STORY 

Dustin Farnum, the romantic actor, will 

come to the theatre for days 

beginning in his latest photoplay 

production, " The Corsican Brothers." This 
announcement should attract attention owing 
to the fact that the story is by the famous 
French author, Alexander Dumas, and that 
as a play it served Robert Mantell for many 
years. The picture is marked for its re- 
markable atmosphere and the fact that it 
restores the costume period to screen enter- 
tainment. It is a tale of brotherly love, 
revenge and intrigue, and Mr. Farnum in 
the dual role of the twin brothers of Corsica, 
gives a performance that stands out for its 
depth of feeling and sincerity. Being a 
romantic actor, he is able to show an emo- 
tional fervor in that direction. 

Mr. Farnum as Louis Dei Franchi is em- 
bitious and decides to leave Corsica to make 
a name for himself. He becomes infatuated 
with Emilio de Lesparre, a Parisian belle, 
and follows her to the French city. In pro- 
tecting her good name he is challenged to a 
duel by Chateu Renaud, whose intentions 
toward the girl are not of the best. The 
result is he is killed, but at the hour of the 
assassination, the brother in Corsica realizes 
that Louis is dead, the victim of a duel, and 
so he goes to Paris to avenge his death. 
He emerges the victor in a duel and con- 
tinues the romance of his twin. The picture 
unfolds a deal of forceful action and the 
characterization is well drawn. Mr. Farnum 
is supported by Wedgewood Nowell, Wini- 
fred Kingston, Ogden Crane, Andrew Rob- 
son and others. All give capable perform- 
ances. Katherine Carr attended to the 
scenario, while Colin Campbell directed. 

SUGGESTIONS 

Here is a picture taken from Alexander 
Dumas' story of the same name so it would 
be a good plan to emphasize the author and 
what he stands for in the literary world. 
Make mention that the story was adapted 
to the stage for Robert Mantell and played 
by him for many years throughout the 
United States. Tell that the star of the pic- 
ture is the romantic actor, Dustin Farnum. 
Tell that it offers him a splendid oppor- 
tunity to express his talent. Feature the 


atmosphere. But don't state that it is a 
costume play. This might keep some people 
away, since the impression is that costume 
plays are lacking in action. Emphasize its 
theme, and its qualities of brotherly love 
and respect for womanhood. 

Bring out that the story contains a wealth 
of action which is concentrated in a couple 
of duels. What of the title? Surely your 
older patrons will remember it if they have 
seen Mr. Mantell in the play. You have 
three angles to play upon her for advertising. 
One is the author, the second is the star 
and the third is the director. Feature Mr. 
Campbell as the director of that masterpiece 
" The Cris'S," and the powerful drama. "The 
Thunderbolt," which starred Katherine 
McDonald. 


CATCH LINES 

See " The Corsican Brothers," an adapta- 
tion of Alexander Dumas' powerful novel of 
the same name. A stirring picture of 
brotherly love, intrigue and romance. Dus- 
tin Farnum is the star. 


When he died the victim of a duel in 
Paris, his brother was apprised of the fact 
through mental telepathy. He hastened to 
Paris to avenge his death. Did he succeed? 
See " The Corsican Brothers." 


The brothers were twins and even death 
could not separate them. They both loved 
the same girl and both fought a duel with 
the same rival. What happens? See " The 
Corsican Brothers." 


Do you like a tale of passion and love? 
Do you like a tale of throbbing action and 
suspense? If so then "The Corsican 
Brothers" is the picture for you. See it at 
this theatre next . 


PROGRAM READER 

The brothers were twins and had never 
been separated in their lives. One was am- 
bitious to go out into the world and make 
a name for himself, the other was satisfied 
to remain at home and take care of their 
mother. A beautiful girl came to their 
home in Corsica and both of the brothers 
fell in love with her. But as Louis had 
decided to go away his infatuation led him 
to Paris. How he was killed in a duel in 
protecting her honor, how the brother who 
stayed at home felt a pain at his heart when 
he realized that his brother was killed, ap- 
prised of the fact through mental telepathy, 
how he journeyed to Paris and avenged his 
brother's death and carried on the romance, 
is told in a series of dramatic and romantic 
events — events which can only be appreci- 
ated by seeing them in this powerful story 
by Alexander Dumas. This is the same 
story which was adapted to the stage and 
acted by Robert Mantell for so many years. 
Dustin Farnum is the star of the picture. 
A fine production. Don't miss it. 


"TWELVE-TEN" 

(REPUBLIC; 


Heavy Drama with a Mystery Element 

HERBERT BRENON directed this abroad and the scenes are 
laid in England and Paris, with Marie Doro and an Eu- 
ropean cast. The star emotes all through the production 
and at one time is supposed to temporarily lose her mind. Rats 
frighten her as they also may frighten your women patrons when 
shown on the screen. 

There is an atmosphere of depression throughout the picture. It 
is very heavy drama with the mystery element and embellished 
with a suicide and attempted murder. A rich man's superintendent 
desires the ward of his employer and after attacking her he is re- 
pulsed. He then plans to obtain her by framing a will stipulating 
that she must spend the night alone in the castle with the corpse of 
her guardian. He then poisons the guardian. 

He is thwarted, however, by his employer who arises from the 
bier in time to prevent the villain from assaulting the girl. An er- 
ratic continuity assists in maintaining the mystery element and 
everybody overacts. There are undoubtedly certain people that 
just dote on this sort of story, but it does not afford pleasant enter- 
tainment. 

Pulling possibilities and pleasing probabilities for respective au- 
diences are: Metropolitan, good puller and barely pleasing: Elite, 
good puller and barely pleasing; Family, good puller and not pleas- 
ing; Workers, good puller and fairly pleasing. — Tom Hamlin. 


THE CAST 

Louis Fernande Pierre Maillard 

Marie Fernande Marie Doro 

Francois Phillip De Bus 

Lord Chatterton Ben Webster 

Arthur Newton James Carew 

Geoffrey Brooks Geoffrey Kerr 

Dr. Wightman Fred Kerr 

Presented by Edward Godal. 

Directed by Herbert Brenon. 

Photography by Alfred Moses and L. 

Roseman. 

PRESS NOTICE— STORY 

Herbert Brenon directed Marie Doro in 
"Twelve-Ten" a Republic production coming 
to the theatre for days begin- 

ning 


lobby display and even on throw-aways and 
by sandwich men if you care for street 
stunts. A novel card could be issued to be 
handed around promiscuously and called. 

" An Acquaintence Card." Introducing 

and containing the words, ' Meet me at 

' Twelve-Ten ' at the theatre." Youths 

vvould delight in handing these around to 
girls and the cards would afford considerable 
amusement and no doubt have a good effect 
on your box office. 

CATCH LINES 

Any shrinking girl would hesitate about 
going to sit up all night alone with a corpse 
in a deserted castle. 


With scenes laid in Paris and London, 
and a cosmopolitan cast composed of Ameri- 
can, English and French artists, the produc- 
tion was made abroad by this well known 
American director. 

Mystery, thrills and gripping dramatic 
events are portrayed, and the star is afforded 
wide scope for her tremendous emotional 
abilities, according to report. 

Her father is a sculptor and in disappoint- 
ment because he could not sell the last toy 
model whith he had invented after many 
years, he jumped into the River Seine. 

Lord Chatterton, a wealthy Englishman, 
adopts her and takes the pretty little French 
girl to England. His secretary is a scoun- 
drel and pays ardent attention to the girl 
but is repulsed. 

The secretary plans a new will for his em- 
ployer at his request and this leaves every- 
thing to -the young girl. But the secretary 
manipulates the will so that when it is final- 
ly signed it makes a very strange request. 

One day the secretary rushes down stairs 
crying that his employer had passed away. 
He had planned to poison him and had 
placed a glass within reach of the patient 
and therefore believed he had accomplished 
his object. 

When the will was read it requested that 
the ward spend one night alone in the castle 
with the corpse. And here enters the mys- 
tery and the "Twelve-Ten" episode. After 
many stirring incidents and very dramatic 
events the villain is unmasked and the girl 
wins happiness. 


Poison just missed the lips it was in- 
dended for and returned to the sender like 
a boomerang. 


A pretty little French waif wins her way 
into the heart and arms of an Englishman 
of wealth. 


Ten minutes past the dreaded midnight 
hour her world collapsed and then — . 


SUGGESTIONS 
Names are your best bet after booking 
this picture. Marie Doro the star and Her- 
bert Brenon the director. And for novelty 
the title offers wide latitude in special ex- 
ploitation. The face of the clock with the 
hands pointing to ten minutes past twelve 
is your best bet. This can be utilized as a 


PROGRAM READER 

Her guardian's will requested that in order 
to inherit his vast fortune she must sit up 
all night alone with his corpse in an old 
castle. 

And the girl had almost always been afraid 
of the dark, and was very superstitious. 

But she loved her guardian and wanted to 
grant him this last request. 

If it had been the money alone she would 
have refused to go through the terrible ex- 
perience. 

Then the corpse arose from the bier and 
seized her. 

But it was not her guardian. She screamed. 
Then a series of fast moving events and very 
dramatic incidents occurred. 

Herbert Brenon directed a great picture 
over in England. It is entitled "Twelve- 
Ten," and its stirring scenes are laid in both 
Paris and London. 

Marie Doro and a cosmopolitan cast of 
American, French and English artists in- 
terpret the various roles in this first screen 
offering of the Republic Company. 

This masterpiece of mystery and romantic 
drama will be presented at this theatre next 
week. 


January ^ , i p 2 o 


487 


Advance Information on All Film Releases 

All forthcoming tiliii, also current and earlier releases, made by both the indeepndent and the regular producers, in short subjects as well 
as features, are arranged alphabetically with all the later releases at the top of each respective list instead of at the bottom. 


AMEKICAN l^lLxM COMFAPsY, JPsC. 

{See Fathc Exchanges) 


tHRlSTlt; FILM COMEDIES 

{At State Right lixchanyes) 
CHRISTIE TWO REELERS 

Jan. — Save Me, Sadie (Kddie Hary) 1 

Dec. — Go West \ oung Woman (Fay Tincher) 2 

Nov. — A Roman Scandal (Colleen Moore) 2 

SINGLE REEL COMEDIES 

Kidnapping Caroline 

Two A. M 

All Jazzed Up 

Settled Out of Court 

Bobby's Baby 

GAYETY COMEDIES 

His Fatal Bite 

Cursed by His Cleverness 

Are Floorwalkers Fickle? 

Calling His Bluff 

Love Sick at Sea 


EDLCATlOrsAL FILM CORP. 

(.Through State Right and Educational Exch.) 

Photoplay Magazine Screen Supplement Released Once 
Every Month Showing Leading Stars at Work a d 
Play 1 

RED CROSS TRAVEL SERIES 

The Relief of Poland 1 

Constantinople, the Gateway of the Orient 1 

America's Watch on the Rhine 1 

Belgium, the Broken Kingdom 1 

Marie, Queen of Rumania 1 

Archangel, City of Snow 1 

The Tiny Kingdom of Montenegro 1 

BRUCE SCENICS 

The Chilkat Cubs 1 

Wanderlust 1 

SPECIALS 

The Why of a Volcano 1 

The Second Chance 1 

War Spruce 1 

EQUITY PICTURES^ORP. 

Silk Husbands and Calico Wives (House Peters) h 

Eyes of Youth (Clara Kimball You;ig) 7 

FAMOUS PLAYERSXASKY EXCH. 

PAR AMOUNT-A RTCR AFT 

Dec. 30 — Every woman (Special Cast) 7 

Dec. 28 — ^Red Hot Dollars (Charles Ray) 5 

Dec. 28 — Wanted, a Husband (Billie Burke) i 

Dec. 21— A Girl Named Mary (Marguerite Clark) 

Dec. 21 — Hawthorne of the U. S. A. (Wallace Reid) . .i 

Dec. 21— His Wife's Friend (Dorothy Dalton) .S 

Dec. 14 — Behind the Door (Ince Special) S 

Dec. 14 — The Cinema Murder (Cosmopolitan) 5 

Dec. 7 — .More Deadly Than the Male (Ethel Clayton)...^ 

Dec. 7 — Victory (Maurice Tourneur) .i 

Dec. 7 — An Adventure in Hearts (Robert Warwick)... 5 

Nov. 30 — Scarlet Days (D. W. Griffith) 7 

Nov. 30 — Counterfeit (Elsie Ferguson) " 

Nov. 23 — The Miracle of Love (Cosmopolitan) 5 

Nov. 23 — It Pays to Advertise (Bryant Washburn).... 5 

Nov. 23 — The Invisible Bond (Irene Castle) -i 

Nov. 16 — Twenty-three and One-half Hours' Leave (Mac-_ 

Lean-May) 5 

Nov. 16 — Male and Female (DeMille Special) <> 

Nov. 9 — WTiat Every Woman Learns (Enid Bennett).. 5 

Nov. 9 — Crooked Straight (Charles Ray) h 

Nov. 9 — Lunch in Pawn (Marguerite Clark) > 

Nov. 2 — L'Apache (Dorothy Dalton) \ S 

Nov. 2 — Turning the Tables (Dorothy Gish) i 

Oct. 26 — The Teeth of the Tiger (Special Cast) .S 

Oct. 26 — His Official Fiance (Vivian Martin) ^ 

Oct. 19 — Sadie Love (Billie Burke) > 

Oct. 19 — Why Smith Left Home (Bryant Washburn) .... 5 

Oct. 12 — The Grim Game (Houdini) -S 

Oct. 12 — The Lottery Man (Wallace Reid) ^ 

Oct. 5 — In Mizzoura (Robert Warwick) 5 

Oct. S — The Life Line (Maurice Tourneur) 5 

PARAMOUNT-ARBUCKLE COMEDIES 

Nov. 16 — The Havseed (Arbuckle) 2 

PARAMOUNT-SENNETT COMEDIES 

Dec. 21 — Love, Honor and Behave 2 

Dec. 7— A Lady's Tailor 2 

Nov. 23 — Down on the Farm 2 

Nov. 9 — His Last False Step 2 

PARAMOUNT-BRIGGS COMEDIES 

Dec. 28 — ^Housecleaning 1 

Dec. 21 — Those Distant Cousins 1 

Dec. 7 — After the Circus 1 

Nov. 30 — Oh, Man 1 

Nov. 23 — Wonder What a Baby Thinks About 1 

Nov. 16 — Burglars 1 

Nov. 9 — Company I 

Nov. 2 — The City Dude 1 

PARAMOUNT-HOLMES TRAVEL PICTURES 

Dec. 28 — King Rama at the Royal Wat 1 

Dec. 21 — In Brittany I 

Dec. 14 — A Scenic Classic I 

Dec. 7 — Push Car Trails in Formosa 1 

Nov. 30 — In the Basque Country 1 

Nov. 23 — The Salt of Anping I 

Nov. 16 — Uncle Sam, Salvager I 

Nov. 9 — The White Elephant Militant I 

Nov. 2 — Rolling Down the Rio 1 

PARAMOUNT-BURLINGHAM 

Dec. 28 — Winter Sports at St. Moritz I 


Dec. 14 — Down the Strand in Loud 1 

I'ARAMOUNT-l'OST NATURE PICTURES 

Dec. 21 — From a Piscatorial Angle..... I 

Dec. 7 —Memory Lane I 

.Nov. 23 — Sunshine and Shadows I 

Nov. y — .-^ Night in June I 

PARAMOUNT MAGAZINE 

Dec. 28 — Camera Surf .Studies l 

Dec. 21 — In the Canadian Wilds I 

Dec. 14 — Clouds and Sunsets 1 

Dec. 7 — ^A South American Niagara I 

TRUEX AND OTHER COMEDIES 

Dec. 28 Too Good to be True (Krne-i Truex) 2 

Dec. 14 — Speed (Al St. John) > 


biLM MARKET, IISC. 

{At Stale Rights Exchanges) 

The House Without Children 7 

The City of I'urple Dreams 6 

Who Shall Take .My Life? 7 

Zongar, the Dare Devil of Romance 5 

The Natural Law t) 

The Grain of Dust o 

The Lust of the Ages 6 

Has a Man the Right to Kill? 5 

Beware of Strangers .i 

FIRST ^iATlONAL EXCHANGES 

Jan. 5 — .\ Daughter of Two Worlds (Norma Talmadge).6 

Dec. 29 — The Greatest Question (D. W. (iriflith's) 6 

Dec. 15 — In Old Kentucky (.\nita Stewart) 7 

Dec. 1 — The Beauty Market (Katherinc MacDonald) . . .6 

Nov. 17 — ^Heart o' the Hills (.Mary I'ickford) 6 

Nov. 10 — Mind the Paint Girl (.\nita Stewart) 6 

Nov. 3 — A Virtuous Vamp (Constance TalmadgeJ b 

Oct. 20— -In Wrong (Jack Pickford) •> 

Oct. 6 — The Thunderbolt (Katherine MacDonald) 5 

Dec. 22 — .\ Day's Pleasure (Charlie Chaplin) 2 

Dec. 22 — A Twilight Baby (Henry Lehrmaii) 3 

FLORmA FILM CORPORATION 

{At State Right Exchanges) 

A Dumbwaiter Scandal 2 

.■\ Pool of Peaches 2 

Fabulous Fortune Funiblers 2 

His Conscience His Guide J 

Fred's Fictitious Foundling 2 

Work and Win 'Em J 


FOX FILM EXCHANGES 

BIG PRODUCTIONS 

Should a Husband Forgive? (Special Cast) 7 

Evangeline (Special Cast) 7 

Kathleen Mavourneen (Theda Bara) 6 

Checkers (Special Cast) 7 

WILLIAM FARNUM SERIES 

The Adventurer 5 

Heart Strings S 

Wings of the Morning 5 

THEDA BARA SERIES 

Lure of Ambitior 5 

TOM MIX SERIES 

The Daredevil 5 

The Cyclone 5 

The Feud 5 

FOX ENTERTAINMENTS 

The Hell Ship (Madleine Traverse) .i 

Her Elephant Man (Shirley Mason) .> 

Tin Pan Alley (Ray and Fair) 5 

The Square Shooter (Buck Jones) 5 

Flames of the Flesh (Gladys Brockwell) 5 

Shod With Fire (William Russell) 5 

The Shark (George Walsh) 5 

The Devil's Riddle ((iladys Brockwell) S 

The Lincoln Highwayman (William Russell) 5 

SUNSHINE COMEDIES 

Training for Husbands 2 

A Light Weight Lover 2 

The Great Nickel Robbery 2 

The Heart Snatcher 2 

Her Private Husband 2 

Her Naughty Wink 2 

MUTT AND JEFF CARTOONS 

Chewing Gum Industry U, 

The Price of a Good Sneeze 

Putting on the Dog 

The Chemists V. 

The Rum Runners 

The Mint Spy V- 

The Sour Violin V> 

Dead Eye Jeff K, 

t ROHMAN AMUSEMENT CORP. 

{At State Right Exchanges) 
TEXAS GUINAN SERIES 

Just Bill 2 

The Boss of the Rancho 2 

The Spirit of Cabin Mine 2 

The Heart of Texas 2 

MACK SWAIN SERIES 

Nimrod Ambrose 2 

Ambrose and the Bathing Girls 2 

Ambrose in Bad 2 

Ambrose's Winnine Way? 2 


GARDINER SYNDICATE 

(At State Right Exch-anges, Albany and Buffalo) 
Yankee Doodle in Berlin 6 


Mickey ^ 

Hirih of a Race m 

I lie Bargain (Win. S. Marl) 0 

The Bandit and Preacher (VVm. S. Hart) S 

The Hell Hound of Alaska (Wm. S. Hart) 5 

Staking His Life (Wm. S. Hart) S 

Satan's Pawn (Bessie Barriscale) 5 

The Straight Road (Chas. Ray and Bessie Barriscale) .. .5 
One Day 5 


GOLDWYN EXCHANGES 

Vi'AR SERIES 
SPECIALS 

F'lame of the Desert (Geraldine Farrar) 7 

The Loves of Letty (Pauline Frederick) 5 

Jubilo (Will Rogers) 6 

The Gay Lord Quex (Tom Moore) J 

Jinx (.Mabel Normand) 5 

Bonds of Love (I'aulinc Frederick) S 

Strictly Confidential (Madge Kennedy) S 

Almost a Husband (Will Rogers) 5 

The World and its Women (Geraldine Farrar) / 

Lord and Lady Algy (Tom Moore) ^ 

GREAT AUTHORS PRODUCTIONS 

The Cup of Fury (Rupert Hughes) 

The Girl From Outside (Rex Beach) 7 

liENNlSON SERIES 

Oct. 1 — A Misfit Earl (Bennison) S 

Vug. IS — Higti Pockets (Bennison) 5 

Vlay 11— The Road Called Straight (Bennison) S 

.Vlar. 23 — Speedy Meade (Louis Bennison) 5 

Jan. 5— Oh, Johnny (Louis Bennison) S 

t.APlTOL COMEDIES 

Jan. 11 — A Sure Cure (Mr. and Mrs. De Haven) 2 

Dec. 28— Two Dollars, Please 2 

Dec. 14 — The Little Dears (Mr. and Mrs. He Haven).. 2 

Nov. 30 — A Much Needed Rest (Parsons) 2 

Nov. 16 — Moving Day (.Mr. and Mrs. De Haven) 2 

Nov. 2 — His Own Medicine (Parsons) 2 

FORD EDUCATIONAL WEEKLY 

Nov. 23 — Paper Making • 

Nov. 16 — Nature's ICcho • 

Nov. 9 — Net Profits (Catching Salmon in Skeena River). 1 

Nov. 2 — Rocks of Ages (Granite Quarries) 1 

(Jet. 26 — Little Bo Peep (Wool Industry) 1 

Oct. 19— By the Sea (.\tlantic City) 1 

Oct. 12 — Panama Canal 1 

Oct. 5 — Town Topics (Panama) 1 

GOLDWYN-BRAY PICTOGRAPHS 

Dec. 6 — Reformed Saloons 1 

Nov. 30— Passing of the Old West 1 

Nov. 23 — Department Stores on Wheels 1 

Nov. 16 — How Time Flies 1 

Nov. 9 — Ponchos from Peru I 

Nov. 2— A City of Kings 1 

HALL ROOM BOYS PHOTO PLAYS 

Dec. 29 — The Lovable Scamps 2 

Dec. 15— Taming the West 2 

Dec. 1 — The Chicken Hunters 2 

Nov. 17— Pretty Soft 2 

Nov. 3 — A Howling Success 2 

HALLMARK PICTURESHCORP. 

FAMOUS DIRECTORS SERIES 

High Speed (Edward Earle-Gladys llulette) 5 

The Heart of a Gypsy (Florence Billings) 5 

The Phantom Honeymoon (Mar.eucrile Marsh) ^ 

Love, Honor, and ? (Stuart Holmes, Ellen Cassidy)...5 
SPECIAL PRODUCTIONS 

Thru the Roosevelt Country with Colonel Roosevelt. .. .2 

.•\ House Divided (Svlvia Breamer) 6 

The Littlest Scout (Violet Blackton) 6 

Wanted for Murder (Elaine Hammerstein) 6 

The Other Man's Wife (Stuart Holmes-Ellen Cassidy)..6 
SERIALS 

The Trail of the Octopus (Ben Wilson, Neva Ger- 

ber) 15 Episode-- 

The Sign of the Rat (Clair .\nderson, Harry Carter) 

15 Episodes 

CHAPLIN CLASSICS 

Dec. 28 — The Vagabond 2 

Nov. 16 — The F'ircman 2 

HODKINSON CORP., W. W. 

(Releasing Thrnuqh Pathe Exchaiic/es) 
BENJ. B. HAMPTON-GREAT AUTHORS PIC- 
TURES. INC. 

The Sagebrusher (Emerson Hough's) 7 

The Westerners (Stewart Edward White's) 7 

ZANE GREY PICTURES, INC. 

(Benj. B. Jlamt^lon and Eltinge F. Warner) 

Desert (3old (Zanc (jrcy's) 7 

J. PARKER READ. JR., PRODUCTIONS 

Sahara (Louise Glaum) 7 

DIETRICH-BECK. INC. 

The Bandbox (Doris Kenvoii) 6 

ARTCO PRODUCTIONS 

The Capitol (Leah Baird) 6 

The Volcano (Leah Baird) 6 

As A Man Thinks (I.e.-ili B.iirH) 6 

IVAN FEATURE PRODUCTIONS 

(At State Right Exchanges) 

Life of Honor (Leah Baird-James Morrison) 7 

Htunan Clay (Mollie King) 5 


488 


Motion Picture News 


Advance Information on All Film Releases 


(Continued from paije 487 J 


KREMER FILM FEATURES, VICT. 

{Released on States Rights Basis) 

The Land of Long Shadows (Jack Gardner) 5 

Efficiency Edgar's Courtship (Taylor Holmes) S 

The Misleading Lady (Henry B. Walthall) 5 

Open Places (Jack Gardner) 5 

The Little Shepherd of Bargain Row (R. Traverse) S 

The Range Boss (Jack Gardner) 5 

The Alster Case (Bryant Washburn) 5 

The Man Trail (Richard Traverse) 5 

Men of the Desert (Jack Gardner) 5 

Little Shoes (Henry B. Walthall) S 

Broncho Billy Dramas 1 

CHAPLIN REISSUES 

A Burlesque on Carmen 4 

Feb. 1 — The Champion 2 

Mar. 1 — Jitney Elopement 2 

Apr. 1 — Work 2 

May 1 — By the Sea 1 


METRO EXCHANGES 

SCREEN CLASSICS, INC., SPECIALS 

Mar. — The Hope (Special Cast) 6 

Mar. — Alias Jimmy Valentine (Bert Lytell) 6 

Feb. — ^Juda (May Allison) 6 

Feb. — Eliza Comes to Stay (Viola Dana) 6 

Feb. — Shore Acres (Alice Lake) 6 

Feb. — Old Lady 31 (Emma Dunn) 6 

Jan. —The Walk-Oflfs (May Allison) 6 

Jan. —The Right of Way (Bert Lytell) 6 

Jan. —The Willow Tree (Viola Dana) 6 

Dec. — Should a Woman Tell (Alice Lake) 6 

Dec. —The Best of Luck (Special Cast) 6 

Nov. — Fair and Warmer (May Allison) 6 

Nov. — Please Get Married (Viola Dana) 6 

Nov. — Lombardi, Ltd (Bert Lytell) 6 

NAZIMOVA PRODUCTIONS 

Mar. — The Heart of a Child (Nazimova) 7 

Jan. — Stronger Than Death (Nazimova) 7 

The Brat (Nazimova) 7 

The Red Lantern ( Nazimova) 7 

Out of the Fog (Nizimova) 7 

Eye for Eye (Nazimova) 7 

TAYLOR HOLMES PRODUCTIONS 

Mar. — The Very Idea (Taylor Holmes) 6 

Dec. —Nothing but the Truth (Taylor Holmes) 6 


MISCELLANEOUS 

(State Right features) 

The Greater Glory (Transatlantic Film Co. of America) 

The Lost City (Juanita Hanson) (Warner Bros.) 

The Chosen Path (Margaret Leslie — Donald Hall) Emory 
Film Co. (Exclusive Features) 

Girl of the Sea (Betty Hilburn — Chester Barnett) Wil- 
liamson Sub. -Sea Picture 

Franklyn Farnum in twelve 2-reel westerns (Canyon Pic- 
tures Corp.) 

The Adventures of Helen Series (Helen Holmes) Ayon 
Film Corp 

COMEDIES 

Jolly Comedies (Film Specials) 2 

Bobby Burns Comedies (Jaxon Film Corp.) 2 

Jester Comedies (Territorial Sales Corp.) 2 

Ham and Bud (Jans Prods., Inc.) i 

OUTING-CHESTER PICTURES 

(At State Right Exchanges) 

Mr. Outing Gets a Soup Dream 

The Simple Life 

Editorial Horseplay 

The People in White 

No Coma in Acoma 

Temple Bells and Wayside Shrines 


PATHE EXCHANGES 

Jan. 25— The Web of Deceit (Dolores Cassinelli) 6 

Jan. 11 — Fighting Cressy (Blanche Sweet) 6 

Dec. 21 — The Prince and Betty (Wm. Desmond-Mary 

Thurman) 5 

Dec. 14 — The A-B-C of Love (May Murray) 6 

Dec. 7 — Brothers Divided (Frank Keenan) 5 

Nov. 16 — The Right to Lie (Dolores Cassinelli) 7 

Nov. 9 — A Woman of Pleasure (Blanche Sweet) 7 

Nov. 2 — The Gay Old Dog (John Cumberland) 6 

Oct. 12 — A Damsel in Distress (Caprice-Hale) 5 

THE BLACK SECRET (Serial) 

(Fifteen two-reel episodes starring Pearl White and Walter 
McGrail). 

Jan. 25 — Eleventh, The Death Studio 2 

Jan. 11 — Tenth, The Inn of Dread 2 

Jan. 4 — Ninth, Webs of Deceit 2 

Dec. 28 — Eighth, A Crippled Hand 2 

Dec. 21— Seventh, The Betrayal 2 

Dec. 14— Sixth, The Unknown 2 

Dec. 7— Fifth, The Acid Bath 2 

BOUND AND GAGGED (Serial) 
(Ten Two-Reel Episodes Starring George B. Seitz and 
Marguerite Courtot) 

Dec. 28 — Tenth, Hopley Takes the Liberty 2 

Dec. 21 — Ninth, A Homeless Princess 2 

Dec. 14 — Eighth, Arrested 2 

Dec. 7 — Seventh, A Fatal Error 2 

THE ADVENTURES OF RUTH 

(Fifteen Two-Reel Episodes Starring Ruth Roland and 
William Human) 

Jan. 25— Fourth, The Stolen Picture 2 

Jan. 11— Third, The Bewitching Spy 2 

Jan. 4 — Second, Kidnapped 2 

Dec. 28 — First, The False Countess 2 

"FLYING A" (SPECIALS (American) 

The Hellion (Margarita Fisher) 5 


AMERICAN FILM COMPANY. INC 

Aug. 10— This Hero Stuff (Wm. Russell) 5 

July 27 — The Tiger Lily (Margarita Fisher) S 

July 13 — Yvonne from Paris (Mary Miles Minter) 5 

ROLIN COMEDIES 

Jan. 4 — Red Hot Hottentots (Snub Pollard) 1 

Dec. 28— The Floor Below (Snub Pollard) 1 

Dec. 21— Tough Luck ( Pollard— Davis) 1 

Dec. 14 — Looking tor Trouble (Snub Pollard) 1 

Dec. 7 — How Dry I Am (Pollard — Davis) 1 

Nov. 30— It's a Hard Life (Pollard— Davis) 2 

Nov. 23— Order in the Court (Pollard — Davis) 1 

Nov. 16 — Giving the Bride Away (Pollard — Davis) 1 

Nov. 9— Call for Mr. Cave Man (Pollard — Davis') 1 

Nov. 2— All at Sea (Pollard— Davis) 1 

ROLIN TWO REELERS 

Dec. 28 — From Hand to Mouth (Harold Lloyd — Mildred 

Davis) 2 

Nov. 30— Capt. Kidd's Kids ( Lloyd— Daniels) 2 

Nov. 2 — Bumping into Broadway (Lloyd, Pollard — 

Daniels) 2 

TWO-REEL SPECIALS 

Nov. 23 — Miss Gingersnap (Baby Marie Osborne) 2 

Oct. 12— Daddy Number Two (Baby Marie Osborne).. 2 

THE TIGER'S TRAIL (Serial) 

(Starring Ruth Roland and George LarkiD ; Astra) 

July 27— Fifteenth, The Tiger Face 2 

July 20 — Fourteenth, At the Pistol's Point '. ^ 

July 13— Thirteenth, Tie False Idol <; 

July 6 — Twelfth, The Two Amazons 2 

BLACKTON PRODUCTIONS 

Jan. 4 — My Husband's Other Wife (Breamer — Gordon). 6 

Nov. 30 — Dawn (Sylvia Breamer — Rob't. Gordon) 6 

Oct. 19 — The Moonshine Trail (Breamer-Gordon) 6 

NEWS REELS 

Sundays — Topics of the Day 

Wednesdays — Pathe News 1 

Saturdays — Pathe News 1 

PIONEER FILM CORPORATION 

(At State Right Exchanges) 

Tie Boomerang (Henry B. Walthall) 

Virtuous Sinners (Wanda Hawley) 

Sins of the Children (Alma Hanlon) 

Wives of Men (Florence Reed) 

REALART PICTURES CORP. 

SPECIAL FEATURES 

Soldiers of Fortune (Allan Dwan's) 7 

The Mystery of the Yellow Room (Chautard's) 6 

STAR PRODUCTIONS 

Anne of Green Gables (Mary Miles Minter) 'i 

Erstwhile Susan (Constance Binney) . 5 

REPUBLIC DIST. CORP. 

Nov. 24 — The Steel King (Elvidge-Love) ^ 

Nov. 17 — You Never Know Your Luck 5 

Nov. 10 — The Poison Pen (Tune Elvidge) 5 

Nov. 3 — Me and Captain Kidd (Evelyn Greele\ ) 5 

Oct. 27 — Arizona Cat Claw (Edythe Sterlir;;) 5 

Oct. 20 — The Black Circle (Creighton Hale) 5 

SPECIALS 

Mar. 16 — The Better 'Ole 3 

Feb. 10 — What Shall We Do With Him? 5 

UNITED PICTURE THEATRES 

The Eternal Mother (Florence Reed) ^ 

The Corsican Brothers (Dustin Farnum) 5 

A Man's Fight (Dustin Farnum) 3 

Her Game (Florence Reed) .3 

CUCKOO COMEDIES 

The Sultan of Djazz (Bobbie Burns-Jobyna Ralston) .... 2 
The Shimmy Jim (Burns Ralston) 2 

CISSY FITZGERALD COMEDIES 

Cissy's Financial Flivver - 

Cissy's Sassy Stockings - 

ROBERTSON-COLE PRODUCTIONS 

SUPERIOR PICTURES 

Dec. — ^The Golden Hope (Edith Storey) 3 

Dec. — The Tong Man (Sessue Hayakawa) .=i 

Dec. ■ — Beckoning Roads (Bessie Barriscale) i 

Dec. ■ — Where There's a Will (Brertwood) 

Nov. — A Fugitive from Matrimony (H. B. Warnei ) . . 5 

SPECIALS 

Dec. — The Beloved Cheater (Gasnier's) 5 

Nov. — The Broken Butterfly (Tourneur) 5 

Oct. — ^The Open Door (Special Cast) 5 

SUPREME COMEDIES 

Dec. — Struck Out 1 

Dec. — Good Night Judge 1 

MARTIN JOHNSON PICTURES 

The Home of the Hula Hula 1 

Through the Isles of the New Hebrides 1 

Tulapi, A White Spot in a Black Land I 

ADVENTURE SCENICS 

I and the Mountain 1 

Just Over Yonder 1 

SELECT EXCHANGES 

Dec. — She Loves and Lies (Norma Talmadge) 5 

Oct. — Isle of Conquest (Norma Talmadge) 5 

Sept. — A Scream in the Night (Special Cast) 5 

Sept. — Faith of the Strong (Mitchell Lewis) 5 

Aug. — The TTndercurrent (Guy E mpey) 6 

SELZNICK PICTURES 

Jan. — The Imp (Elsie Janis) 5 

Dec. —Greater Than Fame (Elaine Hammerstcm) . . . . 5 

Dec. — The Broken Melody (Eugene O'Brien) 5 

Dec. — Out Yonder (Olive Thomas) 5 


Nov. — I'iccadilly Jim (Owen Moore) $1 

Oct. — The Glorious Lady (Olive Thomas) ^ !]'si 

Oct. — Sealed Hearts (Eugene O'Brien) $% 

Oct. — The Country Cousin 

Sept. — A Regular Girl (Elsie Janis) '. . . . ....... .Si 

STATE RIGHT EXCHANGES 

DOLL VAN FILM CORP. (CHICAGO) 

(In Illinois, Indiana and Southern Wisconsin) 

The Mad Lover 

Public Defender 

Carmen of the Klondike 

The Grain of Dust 

Hearts of the World 

The Crucible of Life 

Nine-tenths of the Law 

DOO LEE FILM COMPANY, INC. (N. Y. STATE) 

Aug. 27 — 'When Arizona Won (Shorty Hamilton) s) 

Aug. IS — The Pen Vulture (Shorty Hamilton) S 

July 29— The Snail (Shorty Hamilton) S 

July 15 — The Ranger (Shorty Hamilton) 5] 

July 1 — Denny from Ireland (Shorty Hamilton) 5] 

Aug. 6 — Miss Arizona (Gertrude Bondhill) 

July 22— The Profiteer (Alma Hanlon) 

July 8 — When the Desert Smiles (Neal Hart) 

Feb. 22 — His Daughter Pays (Gertrude McCoy) 

June 29 — Beyond Reproach (Ann Little-Jack Richardson) 
June 22 — Wanted (Little-Richard'^on) 

TRIANGLE EXCHANGES 

Jan. 5 — A Gamble in Souls (Dorothy Dalton) 5| 

Jan. 4 — The Clodhopper (Charles Ray) 5 

Dec. 14 — Betty of Greystone (Dorothy Gish-Owen Moore). S , 
Nov. 23 — ^The Flame of the Yukon (Dorothy Dalton). ..5 
Nov. 2 — The Weaker Sex (Dorothy Dalton-Chas. Ray).. 3 

MACK SENNETT KEYSTONE COMEDIES 

Dec. 28 — Fast Trains and Slow Women (Syd. Chaplin) . . 1 

Dec. 21 — Keystone Babies 2 

Dec. 14 — Crashing Through (Ford Sterling) 1 

Dec. 7 — The Life of Reilly (Ford Ste rling) 2 

TYRAD PICTURES, INC. 

Broken Hearts ' 

It Happened in Paris 

Human Passions 

UNITED ARTISTS CORPORATION 

Dec. 2g — When the Clouds Roll By (Douglas Fairbanks). 

Oct. 20 — ^Broken Blossoms (D. W. Griffith) ' 

Sept. 1 — His Majesty the .American (Douglas Fairbanks). 8 

UNITED PlCfURE^HEATRES 

(Republic Distributing Corp.) 

UNIVERSAL EXCHANGES"' 

SPECIAL ATTRACTIONS 

The Day She Paid (Francelia Billington) 5 

The Pointing Finger (Mary MacLaren) i 

A Gun Fightm' Gentleman (Harry Carey) 5 

Lasca (Edith Roberts-Frank Mayo) 5 

Under Suspicion (Ora Carew-Forrest Stanley) 5 

His Divorced Wife (Monroe Salisbury) 5 

The Trembling Hour (Helen Eddy-Kenneth Harlan) 5 

The Rider of the Law (Harry Carey) 5 

JEWEL PRODUCTIONS, INC. 

Oct. 13 — The Right to Happiness (Dorothy Phillips) 8 

Sept. 1 — Forbidden (Mildred Harris) 6 

CENTURY COMEDIES 

Dec. 22 — Weak Minds and Wild Lions (Adams-Nelsor; 

and Wild Lions) 2 

Dec. 8 — A Luckv Dog's Day (Century Wonder Dog).... 2 
STAR COMEDIES 

Jan. 5 — Sweet Patootie (Lyons-Moran) 1 

Dec. 22 — ^In the Good Old Days (Lyons-Moran) 1 

Dec. 8 — Woes of a Woman (Lyons-Morr.n) 1 

Nov. 24 — Ten Nights in a Tea Room (Lyons-Moran) .... I 

Nov. 10 — The Tick Tick Man (Lyons-Moran) 1 

OKEH KOMEDIES 

Dec. 29 — Seeing Things (Neal Burns) 1 

Dec. 1 — Tailor Maid (Neva Gerber) 1 

Nov. 17 — Babies is Babies (Neal Burns) 1 

Nov. 3 — 'Bill's Anniversary (Ben Wilson) 1 

STAGE WOMEN'S WAR RELIEF SERIES 

Jan. 5 — The Inner Ring (Wm. Courtenay-Jane Grey).. 2 
Dec. 22 — She's Ever\^vhere (Enid Markev-Montagu Love) 2 

WESTERN AND RAILROAD DRAMAS 

Jan. 10 — The Jay Bird (Hoot Gibson and Josephine Hill) 
Dec. 29 — The Line Runners (Arnold Gregg-Helen Howard) 
Dec. 22 — The Counterfeit Trail (Magda Lane-Ed. J. 

Hennessy) 

Dec. 15 — The Double Hold-Up (Hoot Gibson-Josephine 

Hill) 2 

Dec. S— The Lone Hand (Gibson-Hill) 2 

Dec. 1 — The Kid and the Cowbov (Moore-Accord) 2 

RAINBOW COMEDIES 

Jan. 5 — Adam and Eve a la Mode (Bathing Beauties).. 2 
Dec. 1 — A Barnvard Romance (Charlie of the Orient).. 2 
Oct. 27 — A Popular Villain (Charlie of the Orient) 2 

THE MIDNIGHT MAN (SeriaD 

(Eighteen Two-Reel Episodes, starring James J. Corbett) 

Dec. 29 — Eighteenth. A Wild Finish 2 

Dec. 22 — Seventeenth. The Cave of Destruction 2 

Dec. 15 — Sixteenth, Hurled from the Heights 2 

Dec. 8 — Fifteenth. The Wheel of Terror 2 

Dec. 1 — Fourteenth, Flames of Fury 2 

THE LION MAN 

(Eighteen Two-Reel Episodes Featuring Kath- 
leen O'Connor and Jack Perrin) 

Tan. 5 — Second, The Rope of Death 2. 

"Dec. 29 — First, The Flames of Hate 2 


ONE MILLION DOLLARS 
WORTH OF SIMPLEX MACHINES 
CONTRACTED FOR!!! 

History-making projector deal whereby one million dollars 
worth of Simplex Projectors will be distributed rougbout 
Continental Europe 

Consummated between 

THE MUNDUSFILM FILM CO. of PARIS 

and 

THE PRECISION MACHINE COMPANY 

Offices and Service Stations at 

PARIS LILLE MARSEILLE 

LYON BORDEAUX NANCY 

and RENNES in FRANCE 

Wbile tbe following European offices in 

STRASBOURG BUCHAREST VIENNA 
BERLIN ROME and 

BARCELONA GENEVA AMSTERDAM 

will supply tbe peerless Simplex to t he Old World carrying 
witb it tbe unequ ailed SIMPLEX SERVICE 

TRULY A FITTING CONCLUSION TO 
A WONDERFUL YEAR OF SIMPLEX ACHIEVEMENT 



e^Developing and Printing 


-•I 



How do you figure your 

bills for positive prints — by the price 
you pay per foot or by the service the 
prints actually render? 

In ''service" should be 

reckoned screen value right up to the 
time of the last run. 

Figuring quality and 

service, you will find Rothacker Prints 
by far the least expensive and most 
satisfactory of all prints. 

Consultation without obligation. 





JANUARY 10, 1920 




7 90 


Growing — Always Growing ! The 
" News " in 1919 carried 657 more 
pages of paid advertising than any other 
trade paper in the field. 

Add the " News " Studio Directory 
(professional advertising) and the total 
is 790. 

In 1918 the " News " was 352 pages in 
the lead. 

Growing! — and now so far in the lead 
that no one doubts but that — 


The News Covers The Field 


n 

mm 


« Matter, Oetmer J$, art, at the Pott Office at New York, S. T., 
under the Act of March 3, 1879 


Chicago — 


Published Weekly — $2.oo a year 

72Q Seventh Avenue, New York 





PRICE 15 CEN 


— Los Angeles 


<Ga(iniODf> 


NOTICE 

Producers entrusting the Gaumont 
Company, of Paris, with commercial 
work may rest assured that the pho- 
tographic quality of their films will 
be equal to that of the Gaumont 
Company's productions, which has 
set a standard for excellence the 
world over. 

Orders will be accepted for entire 
Europe, and will be punctually ful- 
filled. 

For further particulars write to : 
Societe des Etablissements Gaumont, 
Service Edition, 

12 Rue Carducci, 

Paris. 






ffTm 




(2). 


remember 
theLusmess 
jy^otb did. 
wiifb, 
MALEandFEMALE? 

Well, here's 
another ! 



'Why Change 

Your Wipe ?^ 

/ CECIL B, 
DeMILLE 

PRODUCTION 

director genius 
whose newest means 
his Jbest. 

9fotcfhy £j ViIhamDeMilIe 

'Preeented £j JeSSe L Laslcy 

j2/ Cparamountjirtcnaft 
Cpiclure 


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66 


VHY CHANGE YOURVIFE ? 



T 


T 


HINK back beyond the overwhelming success of "Male and Female" to ''Don't Change Your 
Husband." It was a one hundred per cent, perfect picture. "Why Change Your Wife? " is another, 

a CECIL B. DeMILLE production 

HE same intimate insight into modern problems of marriage and love. The same luxury of 
presentation, splendor of cast and wonder of directing. The same huge entertainment value. But — 


A new story I 


A new picture! 


A new record breaker! 


Presented by 
Jesse L. 
Lasky 



^: FAMOUS PLAYERS -LASKY CORPORATION 

1 ADOLPH ZXlKORPrvy JESSE L LASKY ^toePns CECIL B DEMILLE i)/n\-AirC,-m-n:/ 
Ti -NEW YORK„ ' 



Story and 
Scenario hy 
William DeMille 


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1 


iTHE COPPERHEAD 





ADOLPH ZUKOR 

presents 



WITH 

LIONEL 

BARRYMORE 

More patKos tKan "TKe Music Master" 
More Keart-interest tKan "SKore Acres" 
More Kuman appeal than "TKe Auctioneer" 
More cKarm of sentiment tKan "Peter Pan" 
More big spectacular scenes tKan in "Ben Hur' 
Better acting tKan tKe screen Kas ever seen 

Qlie play tKat KrougKt ever^^ audience to its 
feet, ysl'i^ cKeers! 

Put on ^e screen — superbly) — for all {Ke world 
to see, to love, to cKerisK. 

The great AMERICAN picture 
of today ! 

Founded on the play of the same name hy Augustus Thomas. 
From a story hy Frederick Landis. 
Adapted and directed hy Charles Maigne. 


i^^M- FAMOUS PLAYERS-LA8KY CORPORATION [Al , 

ADOLPU ZUKOR* '.^ JF.iSE LIASKY iV.- Pr^ CECU, a DE MIlii i)fmJt>J«jK^ ^^flfll N I 
\.(Cku-ti/fS ;i ^ ' — — 



^ C/>arantountj4rtcrajt 
Q>icture 


JESSE L.IA&VY presents 

A NEW MARK TWAIN - 
PARAMOUNT ARTCRAFT PICTURE 

HUCKLEBERRY 


FINN 


9f 


ScensLrlo Iby JULIA CRAWFORD "Nm^-^irected %^VILLIAM D. TAVLOR. 

ARRANGEMENT WITH MARK TWAIN" CO. 


I 



FAMOUS PLAYERS -LASRY CORPORATION 

'3' 


5 "HUCKLEBERRY FINN 


\ 


i. 


Yours truly, 

Huck Finn 

"'T^OM'S most well now and got 
X his bullet around his neck on a 
watch-guard for a watch, so there's 
nothing more to write about. I 
reckon I got to light out for the ter- 
ritory ahead of the rest, because 
Aunt Sally, she's going to adopt 
and sivilize me, and I can't stand 
it. I been there before." 

* * * 

The end of the book ? No ; for 
the greatest American book of all 
time lives again in a wonderful mo- 
tion picture, a new photoplay that 
brings Huck Finn to life! And Tom 
and Jim and the King and Duke and 
all the royal nonesuch ! 

A golden opportunity for all ex- 
hibitors. Released January 18, 


' FAMOUS PLWXRS-LASRY CORPOR.\T10X /J 


J- 


I 


JESSE L. LASKV presents 



Q>araniountj4rtcraft Q>icture 


Qvetywoman 


The following prologue uias spoken by "Nobody" ax 
the opening performance of "Every woman" at the 
Rivoli, New York. It was written by Dr. Frank Crane 

Underneath the wonderful stars, and in all this 
wonderful world, there is nothing so wonderful 
as love. 

Being the greatest thing in the world, love is the 
most abused, most perverted, most beset with 
dangers. 

Therefore in this vision you will see how the 
woman tempted by flattery, by wealth, by luxury, 
comes at last to see that only love is worth while, 
is safe and beautiful and everlasting, when it goes 
hand in hand with truth. 

I am Nobody! And Nobody can tell you how 
divine and glorious love is when love clings to 
truth, 'for better, for worse, for richer, for poorer,' 
even unto death; and how terrible the fate of 
chat love, which, losing the companionship of 
truth, drifts down to the rocks of ruin. 
O, Soul of Woman, look! In this picture you 
will see yourself. And well for you if you shall 
also see that underneath the wonderful stars, and 
in all this wonderful earth, there is nothing so 
wonderful as love, when love's other name is truth! 



January i o , 1920 


501 


THOMAS H , INCE 

resents 



p 



CHAEXE 

RAY 


// 


in 


RED HOT 
DOLLARS 


Cparamountyirkraft 
Qielure 

By Julien Josephson 
Directed by Jerome Storm 
Photographed by Chester Lyons 

A Thomas H. Ince Production 

WHO? RAY? 

Hoo-ray ! For 
another big 
human hit by 
"the best liked 
actor on the 
screen today" 

He s so darn, downright human! 




r va- 
se ^ 


\0 


ret 


to 


eCV^ . /VVv^'%act- A ^^^^ Get 


on 


ot 


to 


\\ett^ 


ote 


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oo 


tea 


^{0^i 


up 


can 
dta^' 


t\\0 


: FA'JOUS PLAYERS-LASKY CORPOI«TI0N |^ jili. 


Qammouni^rtcraftCpidure 

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T AT VniTR FYrt4AMr,F 


\J an u a r y I o , i 9 2 O 


503 


William S. Hart 

in 

his own productions 

William S. Hart is now producing 
his own feature pictures made by 
his own producing company under 
his own individual supervision. 

They are big special Paramount Art- 
craft productions made by William 
S. Hart and starring Mr. Hart in 
stories selected by him and adapted 
for him — the sort of stories the 
public wants Mr. Hart to play. 

The first, now nearing comple- 
tion, will be announced for release 
soon. It will be the biggest and 
best William S. Hart picture ever 
made. 


^04 Motion PictureNe 7^ 


Griffith, the Master is 


"The Greatest 

I 


A Momentous 


A melodrama of 


Mr. Griffith seized upon the 
nation-wide wave of interest 
in psychic phenomena and has 
woven into it a story of the ways 
of destiny with every-day folks 
as only he can do. 


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I a n u a r y i o , / p 


505 


^ ^ ^ %• Ilk ■ 


8 Griffith the Showman 

Question 

Drama of to-day 


the supernatural 

A tender love story | 

A thrilling melodrama | 

Sparkling bits of comedy | 



A First National Attraction 


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a star — ■> 





'ft 


But look what happened when 


Katherine 



Donald 


The American Beauty 

starred in 


*THE THUNDERBOLT" 


Here's what the exhibitors said after playing it. 


COAST RECORDS SMASHED 

Katherine MacDonald in The Thun- 
derboh," an instantaneous success in San 
Francisco and Oakland. Capacity busi- 
ness in both Turner and Dahnken houses 
and thousands turned away. Phiyed at 
Berkeley to biggest business in the his- 
torv of the theatre. Crowds were stand- 
ing in line for two hours at San Jose. 
Star extremely popular and play a mas- 
terpiece, as conceded by everyone. 

CHICAGO RECORDS BROKEN 

The Riviera, Chicago, played Katherine 
MacDonald in " The Thunderbolt " for a 
week to absolutely capacity business with 
the highest box office receipts the theatre 
had ever played to, holding box office 
records over such productions as " The 
Brat," "Daddy Long Legs," "The Red 
Lantern," Chaplin and " His Majesty, the 
American." 

SCORES GREAT TRIL^IPH 

Great crowds thronged the Strand the- 
atre, Louisville, Ky. Ever\one enthus- 
iastic, declaring it to be one of the strong- 
est dramas ever screened. Star scored 
great triumph. 


BUSINESS TREMENDOUS 

Katherine MacDonald broke every rec- 
ord in " The Thunderbolt " at the Broad- 
way theatre, Richmond, V a., in a week's 
run against such opposition as " The 
Miracle Man," Warwick in " Missouri," 
Nazimova in " The Brat," Famum in 
" The Last of the Duanes." Lines a block 
long waited to get in. 

KNOCKED THEM COLD 

The picture was wonderful and 
knocked them cold in Stillwater, Mich. 
Was shown a second time by popular re- 
quest. Biggest business in the history of 
the city. 

BIG BUSINESS IN ST. PAUL 

Tremendous business for a week at the 
New Garrick theatre, St. Paul, Minn. 
Katherine MacDonald pleased all excep- 
tionally well, and the production was 
great. Everyone enthusiastic. 


Going stronger daily with her 

Brilliant successes in ''The Beauty Market*' 


S. R. O. SIGNS UP 
Big clean-up and S. R. O. signs up every 
afternoon and evening for a week at the 
Majestic Gardens, Grand Rapids, Mich. 
Played a second run in city, because of 
popular demand. Theatres jammed. 

SETS DETROIT BY EARS 
Katherine MacDonald in " The Thun- 
derbolt " set Detroit by the ears. The 
picture a veritable sensation and star a 
tremendoixs hit. At the Madison theatre 
it beat the box office records of such pic- 
tures aa " Virtuous Wives," " The Perfect 
Lover," " Sunnyside " and " Shoulder 
Arms." 

MILWAUKEE RECORDS TUMBLE 
Broke all house records at the Alham- 
bra, Milwaukee, with "Broken Blossoms," 
"Fair and Warmer," "Valley of the 
Giants." Olga Petrova in person as the 
strongest opposition in the history of the 
city. Never were such favorable com- 
ments received on star or production. 


Produced by the Katherine MacDonald Pictures Corporation. 
By Arrangement with Attractions Distributing Corporation. 
B. P. Fineman, President 


A ''First National*' 



Attraction 


Symbol 


Blub 
Nit9 


N L 


ihree symbols 
ck (number of 
jssags. Cihsr- 
idicatedhytha 
tar tha chsck. 


YTESTE 


5 :l' 



NEWCOMB CARLTON. PREsrOENT 


UNION 


AM 

I wi 

GEORGE W. E. ATKINS. rmsT vice-president I ^ 



ALWATa 
OPEN 


DEO 23 AM 4 23 


A 43BD 94 3 EX HL 


RICHIIOHD VA 22 


J S WOODY 


AT GRAND CENTRAL TERMINAL MAIN CONCOURSE, N. Y. 


GENERAL MANAGER REALART PICTUPvSS 
469 5 ATE HEW YORK CITY 


OPEHED HERE TODAY WITH SOLDIERS FORTUNE STOP 
TURNED THEM AWAY EVERY SH0W STOP CAHNOT ITS" 
DERSTASD THIS OH MONDAY BEFORE CHRISTMAS WITH 
E7SRY0BE ELSE IN CITY STARVING TO DEATH STOP 
RAISED ADMISSION TO FIFTY CENTS FOR FIRST 
TIME IN HISTOHT OF THEATRE AND DESPITE FACT 
THIS IS WORST WEEK IN AMUSEMENT SEASON THIS 
DOES NOT KEEP THEM AWAY STOP MANAGERS OF 
OTHER HOUSES STANDING IN FRONT OF MY THEATRE 
WONDERING WHAT ITS ALL ABOUT STOP SMASHING 
RECORDS IS ONE THING BUT SMASHING THEM MON- 
DAY BEFORE CHRISTMAS IS ANOTHER STOP KEEP UP 
THE GREAT WORK AND WE ARE YOURS FOR LIFE 


KEN E FINLEY MANAGER BROADWAY 





V 


Americft Thaatr* 


AMERICA THEATER D^,,,^^^^^^ 


if 


ALVAH G. TALBOT showed Realart Pictures for several 
^ successive weeks in his big America Theatre, Denver. 

Why? 

Mr. Talbot is in business, like most of the rest of us, to make 
money. He expected Realart Pictures to add to his profits and 
to the prestige of his theatre. 

Was he justified ? 

Here is his own opinion : "Tremendous crowds hundreds 

turned away congratulations. " 

Realart promised. Now Realart is delivering! 

REALART PICTURES CORPORATION 
469 Fifth Avenue New York City 



What Should a Picture Be? 

Crammed with action? — powerful in love interest? — rich in clean 
humor? — a magnificent spectacle? — based on a world-famous 
novel by a popular author? — made by one of the greatest American 
directors? — and steeped in wonderful advertising possibilities? Many 
pictures have part of these profit elements. One picture has them all — 

"SOLDIERS OF FORTUNE" 

An ALLAN DWAN Production 

This isn't bald assertion ; it is fact, backed by evidence from a regiment of exhibit' 
ors who have shown the picture. 

"SOLDIERS OF FORTUNE ' is doing big time everywhere because it has proved 
it gets em coming and keeps em coming ! 

It's a MAYFLOWER Product! 
REALART PICTURES CORPORATION 

469 FIFTH AVENUE NEW YORK CITY 


R 


E A L A RT has rejected a lot of opp)ortunities to do advance boasting 
and boosting. It might, for instance, have predicted that 

CONSTANCE BINNEY 

in her first starring vehicle, 

"Erstwhile Susan" 

directed by John S. Robertson and based on the novel, "Barnabetta," the story of a modern 
Cinderella, by Helen R. Martin, would win instant recognition. But Realart preferred the message 
should come to you first hand from other exhibitors — from such men of vision as William Sievers 
of St. Louis, who says, "Miss Binney is destined to become one of the leading and most popular 
stars of the screen." 

Realart has quoted many other exhibitors in these pages, and will quote more. But the trend of all the com- 
ment is the same : " 'Erstwhile Susan' is a big buy," and "Constaoice Binney is a comer who has arrived. " 

REALART PICTURES CORPORATION :: 469 Fifth Avenue :: NEW YORK CITY 



■Bprcss or 

^ TMoa. a. mmooK*. tlx 


ihe golden sunshine 
of boxo((ke proipei 
IS (loodinj^ bi^ theatres 
the countrii over. 

Thei|'iie showing 

CLAT 

RBAMKf 

new picture 


II 


WUEN TUE CLOUDS 


UNITED ARTISTS CORPORATION 

MARY PlCKrOflD - CWADLIE CUAPLIN 

DOUGLAS rAlCbANKS • D.V.GRIPriTM / {\ 


MACV PlCl^rOl^D • CUAGLIE CUAPLIN 
DOUGLAS FAIRBANKS • D.W. GRIFFITH 



Motion Picture N e: 



DTOl 


PEGGY O'NEIE 

3t5Lr Of ^'Pe^ O'/Ay Heart ^ivdL 

RALPH MORGAN 

L)ate Of ^^^Tum^bfrhe Right: 
^ ^errilorial & Foreign, 

Rights How SelliTigr 



(Mi\M) ^^iiiiiiippi^ (iiili 

Worlds rights owned and controlled 

ARTHUR S. HYH AN ArTRACTMlf^ 

EXECUTIVE OFFfGES CONSUMERS BLDG. CHlCAGb 


W-E-M 


J,nu a r y i o , 1920 


517 




omcxHOMas 


in Pauline Phelps and Marion Shorfs 

OUTYONDIR 

AMLPHINaPiMNHiaiON 


EUGENE ObSIEN 

^j^^ inOuida Bcr^cres 

BROKEN MEljDDY 

DirGction-Williain PS.EarIc 


OWENMCKHKE 

inPG.Vodchouscs ^rurdaq Ism^ Post Sroi-q 

PICCADIUy JIM 

Djr<?cfion-\Vcslcn Ru^^cs 


EiSlE JANIS 

in Elsie Janis and Edmund Gouldir^s 

THE IMP " 

Direction- Pobcrf Ellis 



DISTRIBUTED 
BY SELECT 





ELAINE HAMMERSTEIN 

in ^. Ja4 Kaufman's 

GREATER THAN EAME 

Scenario bq Katherine Reed 
Direction -Alan Cropland 

Made bij Selznick Distributed hi] Select 


(NATIONAL I^IpICTU^ 



Adapted from the plai] 
bi| Eugene Walter 


Direction-Uoward Hickman 


Scenario-Katherine Reed 


NAnONAL PICIURE THEATRES 

Lewis J. Selznick 

President 

Made bi| National Distributed bq Select 

RELEASED IN JANUARY 



N. Y. NEWSPAPERS 
REVIEW "12-10" 

CAPITOL THEATRE, N. Y. 


The picture is a real thriller. Mr. Brenon simply can^t make 
an uninteresting picture. His direction is imaginative and dra- 
matic. Then, too, Marie Doro is more beautiful than we have 
ever seen her before, and her acting is sensitive and expressive. 
"The Morning Telegraph," December 22, 1919. 

The ethereal beauty of Miss Doro was never quite so appeal- 
ing as it is this week on the Capitol Theatre screen, where she is 
the star of "Twelve-Ten." And it has been a long, long time 
since Mr. Brenon has produced a picture quite so generally sa- 
tisfying. — "The Evening Mail," December 23. 

It is worth going to the Capitol merely to solve it and see 
Miss Doro's winsome acting in a story that is like a happy New 
Year wish —"The Sun," December 22. 

Marie Doro, in a really surprising mystery photoplay, 
"Twelve-Ten." produced in Paris and London, is both beautiful 
and tensely dramatic. — "The Evening Sun," December 22. 

.... It is a superior picture . . . scenes reveal the skill and 
the intelligence that go into the making of the best photoplays. 

.... Mr. Brenon could not have done this all alone. He 
received invaluable assistance from Miss Doro, who, in addition 
to her competence on the speaking stage, is a pantomimist of 
unusual talent. Her actions, especially in emotional scenes, have 
plain meaning and subtle significance. 
"The New York Times," Dec. 22. 



1 


■ Crepubuc [NU pictures) 


REPUBLIC DISTRIBUTING CORPORATION 

LEWIS J.SELZNICK,Advisorv Director - BRITON N.BUSCH. President 


130 Wesi 46th Streei 


New York Cny 


Draffla,palhos,liuffloi;liiiinanintei-esi,adioii,alltiiekg of a 

perfecl sloiy, welded logef her in a hamonious wiole hy a masfer direcioi- 


II 



PRODUCTIONS, INC. 

PRESENTS I II 


OTHER MENS SHOES 

PERSONALLY DIRECTED BY EDGAR LEWIS BASED ON ANDREW SOUTARS FAMOUS NOVEL 

Pathe offersihis picture in full confidence lhal Us sur- 
passing merii is so obvious ihaf exhibitors will 
book if for extended iains,and give to if the special 
exploit af ion which it deserves. 



Pathe (> 


(» i i | |ii | |ii m i| 




Jesse D Hamptoiv 

prGSGnts 

BLANCHE SWEET 


in 


Bret Harfe^ femous stor/ 

FiOHTlNC CRESSY 

She was fresh! she was 
stubborn .she stood in fear 
or awe of no one: she was 
Quite the cut up of that raw 
and thinly settled communifx 
but man! she was adorable! 
And beneath that dimity dress 
there beat a heart filled with 
the iron courage of her 
frontier €uicestry! 

Pafhe' 


Distributors 


An Edwin Carewe Produch'on 



.1 


Cassinelli 


he Web 

f Deceit 


Infenf upon robbery she 
stole into the house in the 
midni^t hours. There on the 
walls of that imposing room 
she saw what mi^ht have been 
the portrait of herself. 
And there was born the idea 
of making of herself a wolf in 
sheepis clothing; of seizing ^ 
an inheritance and a social 
position which was not hers 


Directed by 
EDWIN CAREWE 




JESSE D. H 


adapted from James Willard's celebrated 
London success 

Directed by Wallace Worsley 

WID'S says: "Nicely handled; should register 
most anywhere. . . Very satisfactory enter- 
tainment .... Excellent title and popular; 
should get you money." 

MOTION PICTURE NEWS says: "Can be con- 
sistently exploited as a big production." 

MOVING PICTURE W^ORLD says: "A magnifi- 
cent seven reel production. Too much can- 
not be said for the brilliant Zululand camp 
and battle scenes. It will give the spectator 
a fresh set of thrills. 

A SEVEN PART SPECIAL 


ziy Distributors 


ROLIN COKiEDIES 


inq ociqinoE ickas in novef waxljs, oivvoys foesK, boeezg 

anxi swift movlri^p^ 



SNUB POLLARD 



ond-tfie 

Pixxkbced undb^ ihe dkedic^ 


EVERY 

WEEK 



Distributors 


ONE 
EVERY 

WEEK 


hnu a r y i o , i Q ^ 0 


529 


TRUE QUALITY TELLS 

Pafhe' News 

:'s skown m more and tetter nouses 
kan any otker news film. 

! 

Il/verywliere it is tke standard of 
|uality, for it skows more and ketter 
mkjects of real interest! 

TWICE A WEEK 


530 


Motion Picture N , , 


c 


oming 



JAC 


tke L 


DAR 


an unprt 


PAT HE 

Distributors 


Jjnu a r y i o , 1920 


531 


EMPSEY 


mown man m tke world, m thi 


VIILLION DOLLAR PATHE SERIAL 


)EVIL DURANT 


nted and epochal box office attraction 


Released February 15th 

PAT[HE 

Distributors 


Motion Picture M 


THE BIOCEST AND HOST IHPOHTAlK 

FOR ALL STAH 


This ALLGOOD PICTURE CORPORATION anno > . 
should draw and hold the concentrated attention of \ 
STATE RIGHTS BUYER of Serials in every part of t ^\ 



The Great Gamble (Pathe), with 
Charles Hutchison and Anne Luther. — 
Best serial on the market. Full of pep. 
Story possible Playing to same buai-^ 
ness every episode. — Chas. Blaine, Mor-' 
gan theatre. Henryetta. Okla— Neigh- 
borhood patronage 


REHEHBER THIS! 


IS 

SMASHING 
EPISODES 
15 


pvO you recall what "THE GREAT 
^ GAMBLE " did all over America? 
Do you recall how it packed houses and 
brought exhibitors, in many instances, the 
biggest serial receipts they ever experi- 
enced? "THE WHIRLWIND" was 
written and directed by the same author, 
JOSEPH A. GOLDEN. 

GET BUSY! ACT NOW! 




«<T^HE WHIRLWIND,' 

ring the great H ] 
son, is destined to esU | 
newer and bigger box offic 
ords throughout the ^ 
because IT'S THAT 

PUBLIC ^^A^TS. the wb l 

WIND," coming to you at this 
when serials are in greater dei'| 
than ever before, opens tretnen 
opportunities for BIG MONE^I 
State Rights Buyers. 

WRITTEN A*| 

JOSEPH 

DIST 


ALLGOOD PICTURr 


815 LONGACRE BL i 


A. ALPERSTEIN Gen'l 


t a n u a r y i o , i 0 * 0 


^AjEPIAL AHHOUMCEMCMT IM TEN YEARS 

GHTS BUYERS 


rritories are now open for iiuuiediate sale. Those who have 
Iv seen the serial have pronounced it "THE BIGGEST 
liXER IN YEARS." 



AND THIS ! 


IKE is the one serial that 
j|Kxhibitors will book on 
, Here is the serial that 
''a marvellous advertising 
fli-xploitation campaign sur- 
iig anything you've ever 
-giving State Rights buyers 
>nly the biggest serial on the 
et, but complete accessories, 
aign books and everything el 
red ALL COMPLETE. Sal 
»e consumated for all territories 
der of their receipt. . WASTE 
TIME. -frE'lE (X)T THE 
DS " for y ou. 

*)DUCED BY 

aOLDEN 

CORPORATION 

:W YORK CITY 

E. S. MANHEIMER Foreign Sales RepreseDtativ. 




«^HE \^HIRLWIND," with Charles 
Hutchison, unquestionably the most 
fearless serial star in the world, is bigger in 
thrills and action than ''THE GREAT 
GAMBLE," yet read the clipping above on 
what "THE GREAT GAMBLE" accom- 
plished for theatres everywhere. We prom- 
ise you much in "THE WHIRLWIND." 
We expect to deliver MORE. 

<3ET BUSY! ACT NOW! 


534 


Motion Picture N en 


iJ^ C. MACK GENL Mgr. 
PRESENTS 



MACK 


ChAMPION TTUNT RIDED OF TflE WORLD 
IN A J^E.QIEr OF 24 

TWO QEEL WErTEQN DDAMAf 

FULL OF=^ ThJAP- ACTION AND DADING 


R£LEAr& DATE 
JAN'Y 15 m 



TERRITORIALr^ 
RIGHTS / 
GOING FAS^T! 


WIRE QUICK- 


rL5niTN, 

Sales Manager 
Coixsume-rs Dldri. 
ChicacSo. III. 


li. n. OWENS 

Western Reprcsen+aKvc 
^ Wright -Cal lender [3ldd 
Los Angeles, Cdfif 


a n u a r y i o , 1920 


535 


"A Child For Sale" 

A Photodramatic Thunderbolt 
in Six Acts 
by 

IVAN ABRAMSON 

Copyrighted 1919 

The most intensely human, timeliest and most powerfully 
dramatic offering for the screen since the 
inception of the cinema 


The story is based on the question of the responsibiUty of parents to 
their offspring which is now being agitated in hundreds of newspapers 
in the United States and which will soon spread over the civilized globe. 


The drama, " A CHILD FOR SALE," depicts thoroughly the present 
economic and social conditions prevailing in this country, and will be 
the most thoroughly advertised photoplay yet produced, and will live as 
long as " Home, Sweet Home." 

Will be released in February 
State rights now being sold 

Wire 

Graphic Film Corporation 

729 Seventh Avenue 
New York 


Motion Picture A 


Don't Overlook This; It's Different 


(MiyjiiLrrni 


Hill 


:-- A 


THE NORTHWEfTElkWriLM CORPORATIo' 
^"E'*«»AM,wyOMlMC. 

t A»^M ounces //{ni/g 

Complclion of rhcONLYALt INDIAN 
picture in the world 

PRODUCED By XPECIAL PERMI//ION 
or THE UNITED XTATEXCOVCRNHENT 

ICVEM MOmnf TO MAKE THIf CREAT PICTURE 

iniSniEWHnENlUKMIE 

XEVCN REEL^ 


I 


\ 


9lM 


MOUNTAIN AND VALLEY, PLAIN AND PEAK.HirTORICALLY CODDPCt 
EDUCATIONAL, MORETHAN 600 INDlANf AND bSfFaS?/ S/ED 

ALL IN THE GREAT OUTDOORS- NO JTTUDIO^TUFF. 


v5» 


3 


EXCEPTIONAL ADVERTIf INC PO//IBILmE/ IN THE 

■ i?" TITLE ■ 

RAVAGE LOVE AND HATE QUICKEN THE 

■ ■■■ ■ XTORX ■ ■ 

I NOT A WHITE FACE IN THE 

s ■ I?- CAXT ■ 

^ -''TORVTVNOXCENARIO BX... . WILLI AM E.WINC 

^ DIRECTION BV JOH N E. MAPLE > 

PHOTOCRAPHY By JOHN W.rUQUA E.B.^ONNTA? 

XPECIAL INDUCEMENTS TO 
SWTE RIGHTX BUYERX 


The critics say— "A GREAT PICTURE ORIGTIVAT — 
NEW~A CORKER-THE BEST EVEk-No^b^iL 
It. In a class by itself 



SAMUEL GOLDWTl 


PRE SE NTS 


MADGE KENNEDY 

THE BLOOMING ANGEL 

BT WAILILACE IJKWIN 

DIRECTED BY VICTOR SCHERTZINGER 


GOLDWYN PICTVRES CORPORATION 

SAMVIL OOLDWYK PnnjM 


f 


\<^- would ralher 
^ make a speech 
ihan make a million. 

So his ivife^loss 
invented a wonderful 
complexion cream,ad' 
\ertised if wUh a 
pink e(e/ifiani,qof 
herself arrcsled, vamp- 
ed the maqisirale 
and rode lo a fortune 
on a wave ofpubliciUj. 

^he mosl uproarious 
comedij in a loncf, 
/ong time! ^ 



SAMUEL GOLDWTN 


PRE SE NTS 


MADGE KENNEDY 


GOLDWYN PICTVRES CORPORATION 

SAMVTL COLOWYig PnttOMU 



^^kh^Bloominq/^nqel 

is the kind of a 
^ [yidumihe whole 
hwn ialks about! 

It's a shower of laughs- 
andifou know what a 
business tonic a qen- 
uinelij funniiffidureis. 

JJIadcje Hennedif is 
ravish inq in ker most 
deliqhtful role, (^et 
busq and book thisqem- 
ijoull qet busier when 
it reaches ijour theatre! 




rHE BLOOMING ANGEL 

BT WALLACE, IB^ W I N 

DIRECTED BY VICTOR SCHERTZINGER 


GOLDWTN PICTVRES CORPORATION 

SAMVCt OOLDWYV Prtndmt 


QAeMAOGE KENNEDY 

PICTURE S 



SAMUEL GOLDWTN 


nhd public loves /Tladqc 
Ktinnddij.bfLcausz f/ie. public 
/ovcs lo lauqh 

Jind how shz mates Ihcm 
laucjh inlhiLBlooniin(jJln(jzl ! 

Ihz slorij was funnij mouqh 
whzn il appmrzd in Ihz Sab 
urdaif Svenm^ Vosl and in 
book form nhink of il now- 
-with Ihz most accomplished 
farc^usd in /fie. a/or Id lo 
make il live! 





PRE SE NTS 


MADGE KENNEDY 

THE BLOOMING ANGEL 


BX WALLACE IB^ W I N 

DIRECTED BY VICTOR SCHERTZINGER 


GOLDWYN PICTVRES CORPORATION 

SAMVtL &OLt>Vv-rN Ff^jiarru 



GOLDWYN PICTVRES CORPORATION 


CJlic famous Saiurdatj 
Evening Jost siorij wiik 
Jomltjoore in tke most 
cxcitifi^ role lie kasci^cr 
had in moiion pictures. 



SAMUEL GOLDWYN 


PRESENTS 


OM MOORE 


IN 


DUD 



BV HENR.V G.ROWLAND 
DIRECTED BY TOlvI JvIltJLS 


GOLDWYN PICTVRES CORPORATION 

(AMVCL OOLDWYN AwidaM 



She iurned from a life 
of ease and luxurif toihe 
qrimij ioil of a shipiiard 
worker. Once a drawinqroom 
favorite in London - She 
became a iosser of blading 
rivets in tfte bowels of an 
American- made sliip. TVasit 
worth while ? 

IJour public is eagerly 
awaitinq this first of the 
Eminent Jluthors^iclures. 


r 




SAMUEL GOLDWTN AND REX BEACH PRESENT 

RUPERT HUGHES' 


FAMOUS STORV 


THE CUP OF FURY 

DlRwECTED BY T. HAVES HUNTER. 


GOLDWYN PICTVRES CORPORATION 

lAMVKt. OOLDWYN •^nir' 


SAMliEL^GOLDWYN PRESENTS 

PAULINE FREDERICK 

1 

THE PALISER CASE 

BV EDGAR SALTUS 

DIRECTED BY WlLilLIAMI PARKE 


GOLDWYN PICTVRES CORPORATION 

SAMVEL OOLDV\rYN PrrsiJfiil 


n u a r y i o , 1920 


545 



ilOLESOME 



PICTURES 

MOWon a STATE 
I^GHT BASI§ 



^ "»J >j 



mT] 









Hi 




i 


" WHOLESOME " 
MEANS HEALTHY 

" \Vholesome films " mean healthy returns. 
They're clean, strong, internationally and 
universally interesting subjects that nourish 
any box office into a state of vigorous good 
health. 

" Wholesome films " are carefully made and 
built upon the most solid foundation of 
popularity known — stories that young and 
old alike crave and enjoy. 

For children's matinees you can't beat 'em. 
You couldn't serve a more satisfying enter- 
tainment to grown-ups, the folks who used 
to know 'em and who like to be reminded 
of their happiest days, the days of real 
sport, the days of childhood. 

They are a separate business in themselves. 
You don't have to rely on theatres for your 
bulk of business. Every club, society, and 
welfare organization is a prospect 
for them — and we can back this 
statement with real live, honest-to- 
heaven proof. 



State Righter, now is the time. 
Can you recognize a real op- 
portunity and grab it quick? 
We'll see. 



TjT 



1 lA 










/%d^urlnA 
/ZOE RAE 
I ejDORPHIA 
BROWN 


ZOE IS 11> 
/rs.oFaAe 
OORPHIi 
Is 4 


Now Being Prepared 

The Cow and the Moon 

Cat and the Fiddle 

Puss in Boots 

Tom Thumb 

Little Bo Peep 

Old Mother Hubbard 

Mother Goose 

Little Jack Horner 

And Others 

Screenings at Your Convenience 


WIIOLESOMC niH CO. 

NEW YORK orrrcE 22!oW4a«dSX j 

EXECUTIVE orriCES 17 NO.WABASH AV CHICAGO 


546 


1 


Motion Picture New. 


Arthur F. Beck* 

presents 


LEAH BAIRD 


^he picture ^irl beautiful 


gill UCTdULIIUI « 

7A^Gip>tol 

From the notable staje success by 

AUGUSTUS THOMAS 


Directed by- 

George Irving 



Producer ~ Artco Direction — Very Good; Geo. Irx-inp 

Footage --5,800 feet Photography -Very good 

Release date - December Star — Good: Leah Baird 

Distributor — Hodkinson Story— Good drama: family 


OUR OPINION 

X.eah Baird has in her new production a story 
that has been splendidly produced and has a 
way of holding the attention steadfastly. 
There are a number of thrilling events that 
have been well handled without giving one 
the impression of a serial. The star is called 
upon to portray a triple role and in each of 
the roles she is sincerely convincing. While 
there is some double exposure, it has been 
handled in a simple fashion that makes one 
forget that one person is portraying the two 
roles. Leah Baird has supporting her to good 
advantage Robert T. Haines, William B. 
Davidson. Alexander Gaden and Downing 
Clark. The story is an adaptation of the 
famous Augustus Thomas play and has been 
laid in the capital city of the country. The 
exteriors selected are beautiful and the interior 
stagings have been handled in a splendid 
manner 


W.¥. HODKINSON CORPORATION 

527 Fifth Avenue. New York Gty 

DisnibuHn^ through PATHE La:hange.lnairporavd 


547 



Griff ith or De Mille 
never made a better 


CH/CACO HERALD- EXAMiNER 



UNION 


A4aCH 

^ CHICAGO 
,PB7IABBIM VICE PRES. 


,OUK OB>«X-"0. HAS ^^^^ ^ 

™iJ'S IJ^nOB'^^S „ HOT KIDS 



J.PARKER READ JR. 

jyresents 


LOUISE Glaum 


THE CHICAGO HERALD EXAMINER says: ' The Lone 
Wolf's Daughter" is a big sepia thriller, gorgeously photo- 
graphed; lavishly acted. Beautifully told by J. Parker Read, Jr. Griffith 
and DeMille themselves do no better than the maker of this new 
production. 

THE CHICAGO JOURNAL says: One of the most important 
productions of the year is "The Lone Wolf's Daughter" starring 
Louise Glaum. Its story value is unsvirpassed on the ^creen. Louise Glaum 
is an actress to be reckoned with. • 

THE CHICAGO TRIBUNE says:. One quite understands 
the hold Louise Glaum has onlier fans after witnessing "The 
Lone Wpifs DaughUr.' In it she is beautiful, gfacious, appealing... 
She has a story that moves swiftly to a climax of fire, water, revenge and 
a strong love finale. 


THE 

LONE WOLF'S 
DAUGHTER 

By 

Louis Joseph Vance 

Comhmirtg the famous characters of 

WW.HODKINSON CORPORfflON 

527 Fifth Avenue. New YorkQtr 
Distributing thnm^ PATHt Bxhange.Incorporated 
Foreign Distributor = Apollo Iradin^ Corp. 


ALDEUT E. 5MITn 


lllili 



3 

s 

s 
5 

1 

1 


s 
s 

f 



SB 

1 



m3 




5 



PRESEMTS 




^ PICTURE OF PO[VER 

Written by William B. Courtney 

Edited by Mr. and Mrs. 
GEORGE RANDOLPH CHESTER 

Directed by George Terwiliiger 

A Great Love Stor\^ 
A Vitagraph Special Production 

with the same cast of principals praised by press 
and public when seen in 

"The Vengeance of Durand" 

More Than A Picture — 
a great, throbbing cross'section of LIFE. 
Its powerful truths fairly 

LEAP FROM THE SCREEN! 


1 



550 


Motion Picture Sews 



A STATEMENT FROM THE WEST 

Dear Mr. Black: Cleveland, O., Dec. 26, 1919. 

As you appointed me on the Reel and Slide Advertising 
Committee at the .St. Louis meeting, I venture to take ad- 
vantage of your public offer and submit to you such "ques- 
tions, , comments and suggestions " as may enlighten the 
exhibitors of the country on the general subject of screen 
advertising. 

Question No. i. You say that "a searching investiga- 
tion" led you to the officers of the Universal Film Company 
where you found happiness in the fulfillment of your hopes. 
Will you please tell the exhibitors of the country whether you 
had any aid in your " searching investigation " ? Did you con- 
sult any of the members of your Slide and Reel Advertising 
Committee or some one whose office is not so far from the 
Universal as the City of Cleveland is? Who outside of 
yourself supervised and arranged the bargain with Universal 
bringing so much Christmas cheer to the fireside of even the 
humblest exhibitor? When did the conviction of the Uni- 
versal's most excellent educational films penetrate your 
reason? Was it at New Orleans or more recently on the 
/th floor of 1600 Broadway when two were .company and 
three constituted a multitude? 

Question No. 2. In "your searching investigation" did 
you discover just about when Universal decided to pay the 
exhibitor for running its " educational films "? Was it about 
the time the Committee for the Protection of the Screen 
began to become inquisitive? Please advise us how much 
money the company made by running advertising films on 
the screens of the ex-hibitor before it decided to pay some- 
thing? No exact sum is demanded. Our Screen Protection 
Committee will be very grateful to you for even an approxi- 
mately accurate estimate. 

Question No. 3. You say you have seen "industrial and 
educational films" recently made by the aforesaid producer 
and you express a hope that one of them showing how much 
of the world's rubber supply comes from Sumatra will soon 
"grace" our screens. What do you think of the "industrial 
and educational films " " The Awakening of Tim," " Hope of 
the Hills," and " Heads Win " ? Some exhibitors tell me these 
two were just " raw advertising and an imposition on the 
exhiI)itor." What do you say? 

Question No. 4. Do you think it wise and a benefit to the 
exhibitor to be tied up to any particular film manufacturer 
particularly when in the past this same manufacturer has 
specialized in camouflaged advertising? 

Question No. 5. Do you really believe iu an exhibitors' organiza- 
tiou wliieli must be supported directly or indirectly by the doles of 
tile manufaetiu-ers? To me it seems that such an organization 
might tempt the pencil of the cartoonist and the writer of comic 
scenarios, but 1 cannot see it as a source of real usefulness to the 
exhibitor. 

Question No. 6. Who is paying for the lavish advertising in the 
trade papers wherein you eulogize one certain brand of films and 
then sign your name to it as " president, etc."? In view of the fact 
that the brand of the aforesaid company is mentioned seven times 
in two ads to the exclusion of all others, am 1 over siispicious in my 
conclusi,(yi that you did not pay for it but that the manufacturer 
did. although the " Announcement " is made in your name and in 
llie name of your pretended organization? A little " educational ad- 
MTtising" on the printed page, eh? 

.JUST ONE COMMENT. It is to laugh. 

With one statement in your various outbursts I most heartily 
agree. You sa.v " The World is Full of Wonders."' It is indeed, 
and the greatest of them all is the accelerated philanthropy of the 
noble producer under whose protecting wings you would gather 
your " vast " flock of unsophisticated exhibitors. 

With assurance of my most distinguished consideration, I beg to 
remain, 

Yours truly, Henry H. Lxistig. 

President Cleveland Motion Picture Exhibitors Association. 

P. S. In order to avoid all possible misunderstanding between your- 
and the Universal Film Co. please take notice that Cleveland exhibitors 
not to be included in your bargain. I tender you without regret my 
gnation as member of your "Reel and Slide Committee.'* 


0 AornQTio 

FELLOW EXHIBITORS: 

To judge by the excitement about screen advertising 
created in the advertising columns of the trade press, one 
might think that this is the overshadowing issue of the in- 
dustry. It is not. It is a question of lesser importance. 
It is significant only because it shows the sharp division 
between the men who want to sell and mortgage the 
screens to producing interests and the men who stand for 
the commercial independence of the exhibitor. 
' * There you have the overshadowing issue. Exhibitors in 
close to forty states have effected state organizations. At 
last even the exhibitors respond to the instinct of self- 
preservation. If the exhibitors are in a particularly help- 
less condition is it because they have heretofore been sold, 
betrayed and delivered? The men who are now engaged 
in an earnest and honest effort to protect the property of 
the exhibitors are theater owners with no conflicting 
interests. 

It is not our intention to be turned aside in our con- 
structive work by any personal abuse. 

We feel that we are fighting interests who fear for 
their illegitimate gains. These interests seem to be be- 
hind Mr. Alfred S. Black, the shadow president of a shadow 
organization. We are not hitting at Mr. Black. We want 
no controversy with Mr. Black. Our case against him was 
fully proved last September in the trade press, whereupon 
he and his sponsor disappeared suddenly into the shadows. 
The exhibitors of this country have sustained us and the 
matter is closed. He interests us about as much as the 
inspired dummy dancing on the knee of the clever ventril- 
oquist. We are out to reach the interests and influences 
which are using Mr. Black. 

Mr. Black has seen fit to challenge our record and to 
charge us with the pursuit of personal gain. It is an old 
trick to resort to personal attack when you are trying to 
defend a bad cause. It always tends to divert attention 
from the inherent weakness of your proposition. 

We are willing to let our records be compared with 
the records of the men who are moving this little pawn 
across the chessboard — these masters of Mr. Black. 

As far as the men referred to in the advertisement of 
Mr. Black are concerned, they need no defense. Since 
they have been identified with organizations they 
have not directly or indirectly asked or received one 
penny from any source. Can Mr. Black say the same? 
They are neither altruists nor grafters. They are 
interested in organization because they believe that 
the protection of the screen against hostile legislation 
or producers' intrigues can best be achieved by united 
action. Such a mental attitude perhaps defies the 
comprehension of the men for whom the gentleman 
from New England is acting — not so much as a spokes- 
man but as a decoy. 

As for us, we would never come across even the exist- 
ence of Mr. Black, if it had not been for our efforts to give 
the screen owners of America a genuine protection. In the 
pursuit of that object we discovered that Mr. Black and 
his Boss were putting obstacles in our path and in devious 
ways seeking to prevent exhibitors from getting together. 
Just as we were starting our drive to stop the producer 
from using our screens as a signboard for his advertising 
films, the trail of Mr. Black and his Boss leads to the of- 
fices of one of these producers whence he issues a plea for 
the use of this particular producer's " industrial and educa- 
tional films." 

Nothing presses more heavily upon the exhibitor today 
than the infamous five per cent rental tax which has now 
grown to the proportion of three times the original size, 
due to the increase of the price of film service. What effort 
has Mr. Black made to bring about a revision, if not a re- 
peal, of this burdensome tax? At the recent taxation 


a H u a r y i o , 1920 


ICTURE THEATRE OWNERS 


hearing before the House Committee on Ways and Means, 
Mr. Black was conspicuous by his absence. 

At that hearing in Washington, advertised with eclat by 
Mr. Black's overlord, who as chairman of the taxation com- 
mittee, appointed innumerable " state directors " through- 
out the country, only one of these state directors appeared. 
Mr. Black himself was absent and only one man spoke for 
the exhibitors, a neighbor of the chairman of his taxation 
committee. This same man who at the Chicago 
convention had so tactfully referred to his fellow ex- 
hibitors as "cattle," characterized the motion picture 
theatres of the country as "illegitimate theatres" and 
only the good sense of the chairman of the committee, 
Representative Fordney of Michigan, prevented this 
chaste and refined characterization of the exhibitors 
from becoming a part of the Congressional Record. 

The case of the exhibitors at that hearing was presented 
in such a pitiful way that one of the members of the Ways 
and Means Committee commented upon it as quite ex- 
traordinary. The exhibitors of the country may 
indee eem themselves fortunate to have escaped 
additional taxes after such a wretched showing on the 
part of the alleged representative of the motion picture 
theatre owners of America. 

We call particular attention to the letter of Mr. Henry 
Lustig of Cleveland, Ohio, a one hundred per cent exhibitor 
who attended the alleged convention at St. Louis and 
came from it hopeless and disgusted. He answered the 
questions in Mr. Black's effusion. 

As recently as the 5th of August of 1919 it may 
interest you to know the Universal Film Manufac- 
turing Co. at the convention held at Rochester 
made an offer to the executive committee of the New 
York State Organization of Exhibitors to pay some- 
thing for the use of our screens. The executive com- 
mittee carefully considered the proposal and rejected 
it unanimously. First — because it offered no effectual 
help against crude and inferior industrial pictures. 
Second — because the compensation offered was ridicu- 
lously inadequate. Third — because the committee 
did not think it proper to form an alliance with any 
particular producer, particularly in view of the fact 
that an exclusive endorsement was asked for. 

Mr. Black has indulged in a lot of talk about personal 
gain. May we not ask Mr. Black to explain a most de- 
lightful little paragraph in a most delightful little contract 
that he entered into with the Book Lovers Picture Game 
Corporation on the 17th day of July, 1919, shortly after 
he had received the benediction by Louis at St. Louis. 
Here is the paragraph of Mr. Black's contract: 

" Herman A. Mintz, Esq., shall be employed to represent 
the interest of said ' exhibitors ' in the carrsnng out of this 
contract and in obtaining the co-operation of the motion pic- 
ture theatres and shall be paid for such services only out of 
the revenue received as aforesaid the sum of One Hundred 
Fifty Dollars weekly and ANY expenses incurred by him in 
connection with said employment." 
And this other paragraph even more interesting and numbered 
11 in the contract: 

" After said ' exhibitors ' have retained the sums provided 
for in the preceding paragraphs, the balance remaining on 
hand shall be paid as follows. Fifty per cent thereof to the 
said ' company ' fifteen per cent thereof to said Kimball, fif- 
teen per cent to the said Mintz, and the balance shall be re- 


tained by the exhibitors in addition to the provisions con- 
tained in paragraphs 9 and 10." 

You, Mr. Black, appointed Mr. Herman A. Mintz, Esq., to rep- 
resent the exhibitors. His compensation was to be $150 per week, 
fifteen per cent of the profits and all expenses. Will you deny 
that Mr. Herman A. Mintz is your personal attorney at Boston.' 

Under the Booklovers contract the exhibitors would have 
received practically nothing, anH the entire scheme came to 
naught. Will your Contract with the Universal, made without 
consulting; any of the appointed committeemen, yield any more 
profit than the Booklovers did or be any more of a success.' 

It is quite obvious that this organization has not assumed " a 
luke-warm attitude in the matter of one harmonious exhibitors 
movement " because we have banded together to wage war on 
any individual or concern that stands in the way of an honest 
exhibitors organization, controlled by the exhibitors and main- 
tained exclusively for their benefit. 


All benefits arising from orgnnization are to be en- 
joyed in equal measure by every member of the organ- 
ization. At the next gathering of exhibitors looking 
toward a national organization, the first proposed para- 
graph in the constitution uill read something like this: 

Any officer or member cf this org inization who 
uses or attempts to use the name or the advan- 
tages of the organization for his own personal 
benefit in any way whatsoever shall upon proper 
proof be immediately expelled from the organi- 
zation. 


Before we leave the subject of screen advertising we will say 
in response to one of Mr. Black's questions that we have been 
offered and are about to release a number of industrial subjects 
made by several manufacturers which will be acceptable to the 
exhibitors. While these industrial films confer a legitimate bene- 
fit on the advertiser, their first object is the entertainment of pa- 
trons. In this they dif?er strikingly from some of the films hereto- 
fore offered, which were principally cheap, crude and clumsy 
products. We will not allow any representative of the predatory 
interests to draw a red herring across the trail and to confuse the 
issue, issues which far transcend all personal questions and which 
we stated at the opening of this article, involve the commercial 
independence of the exhibitor and the integrity of his investment. 

The Motion Picture Theatre Owners of America cannot be 
•thwarted in their determination to have a one hundred per cent 
exhibitors organization. 

A sample of the spirit which is now abroad was shown at the 
Syracuse convention in the State of New York, where the exploit- 
ers were given short shrift. Just as these powers that prey are 
now dead in the State of New York and have been succeeded by 
a live, virile, efficient organization there will be a NATIONAL 
effort to finish the grafters and the job will be done at an early 
date. To this national gathering every motion picture theatre 
owner will receive an invitation to assure its thoroughly repre- 
sentative character. 


This is our final word on the subject. We now have 
thousands of individual contracts, signed by one hun- 
dred per cent exhibitors in all parts of the United 
States, and the list is growing daily. If you have not 
signed, see the secretary of your local organization or 
write to this office. Under Mr. Black's plan generous 
provision is made Jor his personal attorney. Under 
our plan, all money received goes directly into the 
hands of the i^arious exhibitors' organizations for the 
exhibitors of each State to do ivith as they see fit. You 
may -be sure that the sum the exhibitors will receive 
will be a just share of the amount paid by the national 
advertiser for the use of your screen^ 


MOTION PICTURE THEATRE OWNERS OF AMERICA 

REPRESENTING 

Motion Picture Exhibitors' League of New York State, Miami Valley Exhibitors' Association of Ohio, Kentucky, West Virginia, 
Indiana, Northwest Exhibitors' Circuit. Washington, Oregon, Montana, Idaho. Cleveland Motion Picture Exhibitors' Association of 
Ohio. American Exhibitors' Association of Pennsylvania and West Virginia. Kansas City Exhibitors' Association of Missouri. Illinois 
Exhibitors' Alliance. Michigan Exhibitors' Association. South Carolina Exhibitors' League. North Carolina Exhibitors' Association. 
Los Angeles (California) Theatre Owners' Association. Colorado Exhibitors' Association. Exhibitors' Protective League of Minnesota, 
North Dakota, South Dakota, and Iowa. Motion Picture Exhibitors' Association of Wisconsin. 

708 TIMES BUILDING . . . . NEW YORK CITY 


552 


M n t i o >i Picture N 


THE FIRST SERIAL 

DE LUXE 




trv 



Face aslUell- 
Knoy^n as the^ 
\Ma M iM theJ^oovC 



I 


With Grace Darmond and Rhea Mitchell 

Produced Under the Personal Supervision of 

LOUIS BURSTON 

A¥ ¥*■ Motion Picture News: ''Louis Burston has caught his stride 
KmW in The Hawk's Trail. Can be counted upon to highly entertain 
— ^— any audience anywhere.^' 

Morning Telegraph: ''The Hawk's Trail will offer more entertainment than 
the average serial." 

Exhibitors' Trade Review: "In The Hawk's Trail the action 
sizzles with exciting incident, and a thrilling climax has a place 
at the end of each episode." 

Wid s Daily: " From the point of view of the serial fan The 
Hawk's Trail should be a hit." 

Moving Picture World: " The Haivk's Trail is bound to be a 
winner. Entertaining, much dramatic action well 
carried out by a notable cast. 



> »» 


Grace 
Darmom 


Choice State Rights Territory available. Biggest open market 
feature of the year. Wire, write, phone or call at address helou. 

Distributed hu 

WH.PRODUCTIONS^- 

71^0est 2ZrdSt, KeiOybrh. 


Hhea 
Mitchell 


A Brentwood production of the calibre of 
I A\ "The Turn in the Road," "Better Times," 
"The Other Half," and "Poor Relations." 

It is a powerful picture that challenges the very 
existence of the many "ordinary" films of the 
day. A strong cast with Betty Blythe, Mahlon 
Hamilton and Betty Brice, 


V 


lOBERT/ON-COLI 
PRODUCTION/ 

; THE EXHIBITOR WHO PLAY/ THEr 




*ecl:ec[ by 
HENRY KOLKER.^ 




ROBERT/ON-COLE 
^ PRODUCTION-T ^ 

the exhibitor who play/ themj 


HAUNTING 
SHADOWS 

fronx MEREDITH NICHOLSONS 
celebrabed novefTHE HOUSE 
OF A THOUSAND CANOLEr" 

BOBBS-MERRILL CO. Publishers 


A Hidden 
Treasure Story 

that will unearth 
A Hidden 
Treasure for You 



JESSE D. HAMPTOf* 
Directed by f 
LHENR Y KING/ 




ROBERT/OhKOLE 
PRODUCTION/ 


Amarvelou: melodrama that earned the follow- 
ing tribute from "Observer" in The. Chicago 
Examiner:^ 

"People coming out ot the Alcarar yesterday into 
the full day of Madison Street were jumping when 
traffic cops raised their hands: they were looking behmd 
themselves at every second step, wild-eyed and bristling. 

"And you have only to go into one of Mr. Moir's houses 
to get the same way,forin there Sessue Hayakawa goes 
through some of the darkest, most devious deviltries 
that ever beset John Chinaman." 




A woman on trial is a woman in a glass 
case. The world will watch her fascinated 
and moved by every motion. Such is the 
latest Bessie Barriscale picture. It will grip 
every woman in the country. And it has all 
the artistry which has characterized all her 
screen successes of the past year. 



Available at all ROBERTSON- COLE EXCHANGES 


Dorothy Gish m^OtVen Moore 

in 


BETTY OF CJIREYSTONE 




J 



TRIANGLE PLAYS 

M- — 


A THOMAS H. INCE 

PRODUCTION 

A girl of the underworld cast adrift on a 
desert island with a minister of the gospel — 
A powerful, pulsating story of how she was 
purged in the fires of pure love 

TRIANGLE EXCHANGES 


Chavles Ray ir 


TRIANGLE 




l&il5S5BBBSSBBBBfiBSi^B 


W A THOMAS H. INCE 
PRODUCTION 

Released, January 4 

A re-created Triangle Play up to the highest standards of 

to-day. 

A great picture for any audience and any theatre. 
^ ' TRIANGLE EXCHANGES 


I^'itiMiimMiMiiiiiMiMiiiiiiiiiiMMmiMHiMlMiinin^^^^^^^ rr. 



PLAYS 


January i o , ipso 


561 


producer^ 





o 


UR exchanges — exclusive distributors of all Capital Film Company releases 
are crying for more, more, more and still more REALLY GOOD FEATURES ! 

They are in the market for everything meritorious from spectacular productions to 
special-added attractions, including Westerns, Comedies, Scenics, Cartoon, et al. 

We are striving to our utmost to satisfy this healthy demand — and especially 
durmg this acute situation throughout the country due to strikes, H. C. L., and 
conservation chaos — we hope to lay such plans that, with the return of normal condi- 
tions, we will be able to say, "We would like to screen for^your approval— (YOUR 
FEATURES)." hf v 

We have the most consistent facilities and the most efficient organization for dis- 
tributing and getting actual sales results in the entire independent or territorial 
rights field. 

Need we say more? 

We believe you' would prefer results to delays and respectfully call to your'attention 
that WE NEED YOUR PRODUCT if we hope to serve our exchanges best. 

CAPITAL FILM CO. 


Presiden t 


CO 


MSBMERSMDaCHPS 


Motion Picture N e vc s 



A WOMAN IN GREY 

BY 

C. N. and A. M. WILLIAMSON 

SCREEN VERSION BY DIRECTED BY 

WALTER RICHARD HALL JAMES VINCENT 

FOR TERRITORIAL RIGHTS APPLY TO 

SERICO PRODUCING CORP. 

220 WEST 42nd STREET 

NEW YORK CITY 


a n u a r y I 0 , 1920 


of All Serials 

and Ten Reasons WHY 


D 


FIRST — Adapted from the greatest mys- 
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SECOND — The work of the greatest 
authors of modern fiction — C. N. and 
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THIRD — Staged by a great director — 
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an all star cast of serial favorites. 

FIFTH — Possesses the greatest of all ser- 
ial elements — Mvsterv, Romance and 
Thrills. 

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greatest of serial authors — Walter Rich- 
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photography. 

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full of suspense, action, mystery, ro- 
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NINTH— Edited and titled by a master 
hand — Joseph White Farnham. 

AND 

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the trade paper reviewers, as the 
greatest serial story ever filmed. 

FOREIGN RIGHTS controlled by 

EXPORT & IMPORT FILM CO., Inc. 

729 SEVENTH *AVE.,'N. Y. C. 




Dko, 


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Tt lures them either to d 
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of dQdih. 

Pon TERnfTORIAL fllCHTS 
APPIY TO 

/iUMAY W.6ARSS0H i 

OEN L MGR. M 


OU 


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1600 BROADWAY NEW YOPifC 



J 


I 



The production and presentation of " THE SACRED FLAME " brings to the screen one 
of the finest human interest dramas of the present season. It's precisely the type of pic- 
ture that means capacity to every class of theatre, with ever increasing crowds as the 
mouth-to-mouth advertising is spread by delighted patrons. 


Written and Directed by 

ABRAHAM S. SCHOMER 

whose past successes include such big box office attractions of screen and stage as — " Ruling 
Passions " — " Today " — " The Yellow Passport " — " The Inner Man," and many others, a 
blanket guarantee for the box office success of " THE SACRED FLAME." 

NOW BEING SOLD ON STATE RIGHTS BASIS 

Northern Neiv Jersey and New York State Rights for " THE SACRED FLAME " 
have been purchased by Mr. Sam Zierler, of the Commonwealth Pictures, 
Inc., 1600 Broadway, New York. Watch for further announcements. 

Schomer-Ross Productions, Inc. 

E. S. Manheimer, General Manager A. Egan Cobb, State Right Sales Mgr. 

126 West 46th Street, New York City 


1 


568 


Motion Picture N e 


SIGN OF SERVICE 


jyj MK. PKODUCEK and MK. DIKECTOK 

0 CHAMBERLAIN BROWN O 

i-p INC. rp 

^ A N N o,u]n:c:E!s ^ 

1 THE INAUGUKATION OF A MOTION PICTuKl I 
^ DEPAKTMENT TO FULFILL THE MANY ^ 
U DEMANDS FOK STAKS AND AKTISTS U 

• UNDER THE SUPERVISION OF 

H. JESS SMITH 

Assistant Manager EDITH ROSE JJ 

- It is our desire to give the 

* MOTION PICTURE PRODUCER * 

c c 

the same service as we are giving the STAGE, also the 
opportunity to combine the artists of the Stage and 
Motion Pictures of a higher value for your productions. 

u u 

R WHEN "SERVICE" IS O 
DESIRED CALL US K 

E ^ ~~~~ E 

S CHAMBERLAIN BRONA^ S 

1482 BROADWAY Phone Bryant 9130 NEW YORK 

SIGN OF SERVICE 




I 






4 



yVe -wtll mske d-V3.tkhle for the 
Exhibit orf of the y/ortd,Six ?upzr~ 

fedfurefwith OLIYE T£LL. £^chand 


ure 


If 


induriry. Jhi?' a, pledge which T a^^ a.?t 
experienced cxcha^nae ?na.n gii/e rruy wordio 
ca.'rr/oui ^nd ine first s'tep Howards' fu^t-- 
filltn^ U a^nnounce io ified4re owners' ihe 
siqninq of OL/ Vf. TELL n-ov^ yid^rrin^ in iheha 
Sroadi^/ Success "Crvii^/AN CLornas*' wiifi 
3. A LlOL ff 2>ire(fior, a. man who is' conceded 
iohe orpe of ihe most ca.p3.bte producery ifu 
^he i'us'inesf,^^^ a^re> yivin^ expert ait eniion 
-to the re lection ofs^iories, Tittes wtll be o/a. 
decided box office ya^lice in e,\ter/ ca.se. 

promise that these six super- features will 
be farremo\^ed from the beaten path a.s'surpn^ 
fxhibitory of a quality product that will pledge 


Independent 


1^ ^ exchange men artd know theirneed^ 

^he yian^' of (zJkn^ Pictures' Inc,, mea^n a. succeyfftd and 
pros'perous /Vew Te^r to txfiilpitorfand Independent cxchmges 
ihrouahout ifu world who are foreyiahted enouch to contrict 
for odr product. 


n^es 
it/or 
pof 



(L 


r y 10, 1920 


CLEVELAN D 

MINNEAPOLIS 
ST. PAU L. 


r 


DULUTH 
ST. LOUIS 






V In The Louis 5. Mayer First National Attraction ^ 

In ou) Kentucky 

BY CHAS,-r. D/<X:Z.E>^ 

DIRECTED BV MARSHALL. M El LAM 



BETTER THAN EVER! 


INOTHER New Series of Hank Mann Comedies 

that is sure to meet with the same instantaneous 

success that the Hank Mann single reel comedies attained. 

26 Two Reel Hank Mann Comedies will be made 
during 1920 to be released, one every other week. Bigger 
and Better than ever. Madge Kirby and all the rest of 
the famous Hank Mann girls will support the inimitable 
Hank Mann himself in this new series of Knock-out 
Two Reel Comedies. 

NOW SELLING AND BOOKING 

ARROW FILM CORPORATION 

W. E. SHALLENBERGER, Pres. 

220 West 42nd Street New York City 


Jiiuaryio,ip20 ■ 577 



FAST & FURIOUS & FUNNY! 

ITHOUT a doubt Hank Mann has proven himself 
to be the funniest Comedian on the screen today. 
His very appearance causes roars of laughter. 

The new series of Hank Mann Comedies with the 
famous Hank Mann Beauties are fast and furious and 
funny. Good wholesome stories — great Comedy Cast 
— well directed — excellent photography and made with^ 
out regard to expense — and a big advertising campaign 
behind them. 

NOW SELLING AND BOOKING 

ARROW FILM CORPORATION 

W. E. SHALLENBERGER, Pres. 
220 West 42nd Street New York City 



DastinTarnuiD 


CORSICA 


4n Incomparable 
filraixation of the 

Noted Authors 
(greatest Stor^ 



ROTHERJ 


PositiveTriumpI' 
for St'Qr'DirGC-tor 
Cast , Camera me a 
and Producers 


and. 

X\\e most alluring box otfic© attractiorr gv'g' 
made available for exhibitors 


UNITED 

Picture Theatres •Mmerica Inc. 

.1 A Dorst Pi. - 


n %i a r y I o , I Q 2 o 

Leadership 


The "NEWS," in 1919 carried 790 
more pages of paid advertising 
than its nearest competitor (includ- 
ing professional advertising in the 
Studio Directory). 

The "NEWS" subscription circula- 
tion {handpicked, from the trade 
only) jumping fast toward 10,000, is 
already 9,373. 

The "NEWS" serves this industry 
further by serving the newspapers. 
In conjunction with the Studio Dir- 
ectory the "NEWS" reaches 8,843,- 
560 of the public through 315 news- 
papers in 129 cities. 

The "NEWS" reaches a selected 
group of 692 buyers and largest 
theatre owners in 35 foreign coun- 
tries and stands highest in the 
foreign field. 

Some reasons why — 


The NEWS Covers the Field 


580 


Motion Picture New 


THRILLS! 


THRILLS! 


THRILLS! 


I 


I 
I 
I 

I 

I 


I 

I 

I 


I 


GREAT WESTERN PICTURES CORPORATION 


PRESENTS 


EMMETT DALTON 


(Last of the World's Most Noted Outlaws) 


IN A SERIES OF 
TWO (2) REEL 
WESTERN 
DRAMAS. 

FIVE REELS OF 
ACTION PUT INTO 
TWO. 

ALL DONE AMID 
THE GENUINE 
WESTERN MOUN- 
TAIN AND DES- 
ERT SCENERY. 

COMPLETE 
STORY IN EACH 
EPISODE. 



SEEHOWONE 
MAN HOLDS UP A 
TRAIN ANT) RE- 
COVERS HIS PAL'S 
MONEY. 

THEN SEE HIM 
ACTUALLY CROSS 
A HUNDRED 
FOOT MOUNTAIN 
CHASM, ON A 
ROPE, TO CAP- 
T U R E HIS 
ABSCONDING 
PARTNER. 


EMMETT DALTON 


Directed by Francis Powers, formerly of D. W. Griffith's directing staff 

Stories by William Addison Lathrop 

For Information Regarding Rights, Apply to 

WILK & WILK, 825 Longacre Bldg., 1476 Broadway, New York City 


li 


ji n u a r y i o , i Q 2 0 


581 


STATE RIGHT BUYERS 

erritory Going Mighty Fast 

WOT A WAR PICTURE 

iiggest Theatres Wiring for Bookings 





THREE of the biggest theatres in the country are showing this picture for the entire week 
of January 5th. They are: Capitol Theatre, New York City; Keith's Theatre, Washington, 
D. C; and California Theatre, San Francisco, Cal. 

You can't question the good judgment of these prominent showmen. Every day's mail brings in 
hundreds of letters from exhibitors throughout the country requesting bookings on this remarkable 
two reel subject. 

The Picture Is Sold for You Before You Buy It 

The surest way of securing your territory is by 

Wiring or Phoning 


C. B. PRICE CO.. Inc.. Times Building. N. Y. City 



fjabte oF (Jotiien^s 


William A Johnston.Pres&SdUci 

Jhiert 6. Welsh, Tilcmoftn^ 6diiov. 


ion Picture Tlews 


VicePves. 


S. Xendall Gillett, 

Pred J^ Beecro/i^, Adv.M^r^ . 


V j|. 2 1 No. 3. 


January 10, 1920 


The Week in tke Film World at a Gl 


ance 


FEATURES 

LOOMING UP AHEAD (WM. A. JOHNSTON) S8S 

SPEAKING EDITORIALLY 586 

PERSONALITIES 587 

"DON'T SIT ATOP OF THE FENCE" 588 

MORE LIGHT ON PERCENTAGE 588 

WILL THIS PROPOSAL WORK 589 

EXHIBITORS' SERVICE BUREAU 597 

HIGH LIGHTS OF BROADWAY'S SHOWS 597 

GRAUMAN'S METHODS 60S 

EXPLOITATION MEN'S MINUTE BOOK 606 

WITH FIRST RUN THEATRES 609 

FIRST SCENES OF PICKFORD IN " POLLYANNA " 615 

PROFESSIONAL SECTION 661 

EQUIPMENT SECTION 667 

ADVANCE REVIEWS 683 

EXHIBITORS' BOX OFFICE REPORTS 684 

NEWS OF. THE WEEK 

Industrial Dispute Grows Warmer 590 

Zukor Discloses Theatre Agreements 591 

Frohman Increases Capitalization a Million 593 

Morris Kohn New Realart President 590 

Edward Wise, of United Cigar Co., on Goldwyn Board 592 

Dupe Films Dumped Into Germany 593 


Inter Ocean Holds a Ball 594 

Chicago News 595 

Live News of the Producers 614 

In the State Right Field 652 

In and Out of West Coast 659 

Fiction Mart 694 

OF SERVICE TO EXHIBITORS 

Exhibitors' Service Bureau 597 

Equipment Service Bureau 667 

Advance Reviews 683 

Exhibitor's Box Office Reports 684 

Releases, Current and Coming 690 

COMPLETE PLAN BOOK 

Short Subjects, Comedies and Other Features 683 

"The Lincoln Highwayman" (Fox) 685 

"Tin Pan Alley" (Fox) 685 

"When the Clouds Roll By" (United Artists) 687 

"Rouge and Riches" (Universal) 687 

"The Sage Brusher " (Hampton-Hodkinson) 689 

"Red Hot Dollars" (Paramount-Artcraft) 689 

"The Greatest Question" (First National) 691 

•The Web of Deceit" (Carew-Pathe) 691 


Newsy Announcements of tke Week Found in tke Ad-Pages 


Gaumont tells producers about excellent commercial work 492 

Famous Players-Lasky Corporation has something to say about four big 
film productions: "Why Change Your Wife?" "The Copperhead," 

"Huckleberry Finn" and " Everywoman." 493 to 500 

" Red Hot Dollars " should make a merry jingle at the Box Office. 
Charles Ray is the star. And then Famous Players-Lasky has more 
to say. For instance; William S. Hart in his own productions 501 to 503 
Hodkinson has more anent " The Capitol " and " The Lone Wolt's 

Daughter " 546-47 

Emily Stevens in " The Sacred Flame " is for alert regional distributors. 

It's a Schomer Ross Production 566-67 

With two well known directors and three stars of the calibre of Alice 
Brady, Mary Miles Minter and Constance Binney, Realart is making 

history 508 to 512 

Douglas Fairbanks in " When the Clouds Roll By " and Mary Pickford 
in " PoUyanna " looks like two great bets for United Artists. 513 to 515 

Territories are selling on "The Penny Philanthropist" 516 

Selznick offers five stars in five productions through Select exchanges. 517-518 

National Picture Theatres, Inc. offers "Just a Wife" 519 

The latest release of Republic Distributing Corporation 520 

And then we have another of those striking and very interesting and en- 
lightening eight page inserts of Pathe Exchanges, Inc 521 to 528 

Quality is emphasized in Pathe News and Review single reelers 529 

Our Sporting Department perks up. Jack Dempsey is offered in a Pathe 

Serial 530-531 

A smashing serial offered to state rights buyers. " The Whirlwind " by 

Allgood Pictures Corporation, starring Charles Hutchison 532-533 

Vera Mack in two-reel Westerns offered state righters 534 

Ivan Abramson's "A Child For Sale-" is for sale to territorial buyers.. 535 
Another for independent exchanges is " Before the White Man Came "..536 
Eight pages in a handsome insert are required by Goldwyn Pictures 
Corporation to introduce many new features for exhibitor ap- 
proval 537 to 544 

Wholesome Film Company has something for state right buyers 545 

First National announces Griffith the master showman and proves it by 

"The Greatest Question" 504-5 

According to many reports appearing on this double page, Katherine 
MacDonald is still scoring heavily in First National's " The 
Thunderbolt" 506-7 


Sydney Cohen has an important message for all motion picture ex- 
hibitors 550-551 

' The Hawk's Trail " eulogized by all trade journal critics. This is the 
Burston serial offered to independent exchanges 552 

Robertson-Cole uncovers a lot of good things in a beautiful four-page 
insert 553 to 556 

Triangle Distributing Corporation presents former world beaters and 

proved attractions to the exhibitors of America 557 to 560 

Capital Film Company of Chicago has its say 561 

Territorial rights buyers certainly have a strong field to select from this 
week. Here's another serial, "A Woman in Grey" 562-563 

Much in the public eye is the United Picture Theatres of America and 

this double page tells why 578 

Vitagraph advances several good reasons this week 548-49 

Louis B. Mayer announces Anita Sewart 575 

Olive Tell is brought artistically to your notice by Jans Productions in 

a striking four page insert 569 to 572 

Supreme Pictures has an insert about the John Grey serial 655-6 

The " Sign of Service " is displayed by Chamberlain Brown 568 

Hank Mann Comedies are announced by Arrow Film Corporation ... 576-577 

"The Blindness of Youth" is offered to alert state right buyers 564-5 

C. B. Price brings to your attention, " The Submarine U-Boat 35 " 581 

And then we have some new ideas again from Educational Films 583 

They say that great posters are inevitably Ritchey posters 584 

" The Triflers " is a picture which Universal firmly believes is worthy 

of its most intense exploitation 623 to 626 

"The Great Air Robbery" is Universal's thrill picture 628-629 

" Blind Husbands " is said to be universally making them open their 

eyes 630-631 

Stage Women's War Relief with twenty-eight stars. Ask Universal 632 

Mildred Harris Chaplin is pronounced a Universal favorite 633 

Serials, comedies and novelties through Universal Exchanges ... 634 to 637 

Clara Kimball Young's latest Equity picture is described 643-4-5-6 

Grossman's announcements claim your attention 657-8 



Puhlithed on Friday every week by MOTION PICTURE NEWS, Inc., 129 Seventh Avenue, New York, N. Y. 'Phone 9560 Bryant 

Chicago Representative, L. II. ."Mason, 22(J So. State St. ; 'Phone Harrison 7667. Los Anseles Representative. J. C. Jessen, Suite 205. Baker-Detwiller 
j Building, 412 West Sixth St. ; 'Phone Pico 780. Subscription $2 a year, postpaid, in United States, Mexico, Hawaii. Porto Rico and Philippine Islands 
Canada, .$3. N. B. — No agent is authorized to take subscriptions for Motion Picture News at less than these rates. Have the agent who takes your 
I subscription show his credentials and coupon book. Western Union registered cable address is " Picknews," New York. 

Copyright, WW, hy Motion Picture Newt, Inc. 



Over 500,000 

A Month 


Photoplay Magazine is the only publica- 
tion devoted to motion pictures that has 
achieved a distribution of half a million copies. 

An elephant needs no certificate of its 
si2;e. You can see it. 

Photoplay needs make no claims of leader- 
ship in its field. It is self-evident. 

PHOTOPLAY 

MAGAZINE 

JAMES R. QUIRK, Editor 
25 W. 45th Street, New York 350 N. Clark Street, Chicago 


The following companies demonstrate their belief in their own 
products by advertising in the current issue of Photoplay to the 
patrons of motion picture theatres: Paramount, Goldwyn, Universal, 
Fox, and Sebnick. 

On the generally accepted basis of five readers to a copy, this 
means that these producers have sent their messages to two and a 
half million theatre patrons. 


PHOTOPIAY MAGAZINE- 
OEEN flJPPlEMENT 


the single reel of ALL the stars ! 

Informal, personal close-ups of half-a- 
dozen of the better known players in every 
issue. In all the world, there's no reel like 
"the Supplement"! 

Advertising possibilities that mean real 
box-office value for any real showman — 
entertainment, in good taste, that^will add 
to any program. 

Released once-a-month, just like the 
magazine. Booking at eighteen indepen- 
dent exchanges — write or wire NOW for 
information and open dates. 


[QNAL Fil.MS CORPQRATlOl 


729 T^AVENUElk 


irNEWTORK 


584 


Motion Picture New 


RITC«EY LITHO. CORP 

JAMES V RITC«EY. Pres. DANIEL PETIGOR. Viee-Prej. 

THE GREATEST ORGANIZATION OF POSTER 
ARTISTE And POSTER PRINTERS IN THE WORLD 



TelepKotve CKelseeL 8388 ^ 406 west 31st. Street, - New York. 

To the Industry in general: — 

The primary — the essential — object of everybody 
connected with the motion picture industry is to keep 
the auditorium full! 

We are doing it in the only way it can be done: By 
producing posters that are so powerful, so strong and 
so convincing that the passing public is literally forced 
to enter the theatre that has them on display. To get 
the maximum box-office receipts, RITCHEY posters 
must be used ! No matter how much time, thought and 
money is expended upon a program, it is all wasted if 
mediocre posters are used, for the public judge a show 
by the posters that advertise it! 

The RITCHEY LITHO. CORP. is the greatest 
organization of poster artists and poster printers in the 
world ! Our poster advertising specialists are the only 
ones who can make the kind of posters that pack audi- 
toriums. All the great poster artists of the country are 
in our organization. These are the men who are re- 
sponsible for every great poster that has appeared 
upon the boards in the last twenty years. 

Great posters are inevitably RITCHEY posters! 



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Motion Picture 


VOLUME XXI 
NUMBER 3 


News 


Looming Up Ahead 


JANUARY 10 
J 9 2 0 


^TT We shall probably face Federal censorship again in 1920. 

\j\ " Probably " merely means that Congress may find itself too busy with matters of greater 
political significance than censorship of motion pictures. 

If the day and night activities of one Wilbur F. Krafts gain their end we shall have a bill 
to deal with, backed with all the power this high priest of fanaticism can call to his aid. 

It is well, decidedly well, to prepare noiv to fight this perennial nuisance; and to bear in 
mind, in this connection, these salient facts: ■ 

The First Amendment to the Constitution of the United States guarantees the freedom 
of the press in this wise: 

" Congress shall make no law respecting an establishment of religion or prohibiting the 
free exercise thereof; or abridging the freedom of speech or of the press " 

Numerous court decisions have left no doubt as to just what is meant here respecting the 
freedom of the press; as for instance, this well known decision from Judge Story: 

" It is plain that the language of this Amendment imports no more than that every man 
shall have a right to speak, write and print his opinions upon any subject whatsoever without any 
prior restraint, so always that he does not injure any other person in his rights, person, property 
or reputation; and so always that he does not disturb the public peace or attempt to subvert the 
Government." 

Then there is the following elucidation by Blackstone: 

" Every freeman has an undoubted right to lay what sentiments he pleases before the 
public; to forbid this is to destroy the freedom of the press. But if he publishes what is im- 
proper, mischievous or illegal he must take the consequences of his temerity. To subject the 
press to the restrictive power of a licenser, as waS formerly done before and since the revolution 
(of 1688), is to subject all freedom of sentiment to the prejudices of one man and make him the 
arbitrary and infallible judge of all controverted points in learning, religion and government " 

H ere, in the Amendment and these two undisputed interpretations, we have the gist of 
censorship in the following simple and basic facts: 

First — The freedom of the press means the freedom of the motion picture. 

Second — Censorship, as threatened by o'^r Federal and State bills, means preventive cen- 
sorship and preventive censorship means "prior restraint." There is a broad and clear distinc- 
tion between censorship which would control o^r newspapers and film prints, prior to their 
publication — and the responsibility which follows their publication, which responsibility can 
readily be fixed by our courts and applied by ou^" police powers. 

Third — To restrict the press or the picture to the licensing power of one man or a group 
of persons is a direct and fundamental destruction of American liberty; it is, as Blackstone points 
out, " to subject all freedom of sentiment to the prejudices of one man and make him the arbitrary 
and infallible judge of all controverted points i" learning, religion and government." 

This is all very simple, indisputable and conclusive. 

It is the clear knowledge of these facts and their logic which induced President Wilson 

and Charles E. Hughes to declare themselves against the censorship of motion pictures and 

which will lead any statesman, any student of the American Constitution, any lover of American 
liberty, any broad minded citizen to take the sa^ne stand; that censorship is intolerable let alone 
impracticable and impossible. ' 


586 


Motion Picture News 



Responsibilities and Opportunities 

WHEN we speak of the hlni as the modern printing press, 
it is well to realize that its appeal is much greater and its 
responsihilities therefore heavier. 
What will it do for Americanism? 
The question is of the utmost importance. 

It is highly important to our country ; it is extremely important 
to the motion picture. 

It is so important that the motion picture cannot, if it would, 
let its unique power stand helpless in the face of this its greatest 
opportunity. 

Wherever you find men gathered together today it is ten tn 
one you will find them discussing the menace of the red, or socialism, 
or the relations of capital and labor. 

And you will hear them say : " If there were only more 
education !" 

The employer must be taught, as well as the employe. 

The young American must be taught ; w'omen with their new 
voting power must be taught. 

Above all, our huge foreign born element, and particularly their 
children must be taught. 

Only teaching will permanently lay low the red flag ; only teach- 
ing will bring about a clear understanding between capital and 
labor; only teaching will uphold Americanism. 

And only the motion picture, remember, will adequately reach 
this country's population, of whom eight million cannot read the 
printed word and for whom the light of education is, now, absolutely 
imperative. 

^^'hat will the picture do — for the cause of life, liberty and the 
pursuit of happiness? 

What will it do to fight propaganda with propaganda — the pro- 
paganda of selfishness, fanaticism, destruction and anarchy with the 
propaganda of truth, security and good government? 

Never in the history of America has a situation more dangerous 
existed : never in the history of the motion picture has greater 
opportunity knocked so loudly upon its door; 'never again will 
there be a greater opportunity. 

We are glad now to say the motion picture helped win the w'ar. 
We will be prouder still to look back and say the motion picture 
helped carry the world safely through the after war pestilence of 
social disorder. 

Bolshevism is with us. Let no one mistake this fact. Bolshevism 
today is widespread enough to challenge this government and the 
individual welfare of each of its subjects. 

A. committee from the industry has been appointed by Secretar\- 
Lane. The House and .Senate Committees on Education are 
deeply interested. 

This committee needs the sympathetic help of every creator and 
exhibitor of motion pictures. 

We gave, last week, a partial list of directors to whom we will 
largely look this year for the better pictures the public wants. 

To these men, also, the industry, the public and the government 
will look for pictures the public needs — pictures directly inspired 
by the needs of the- day, pictures, all of them, breathing the spirit 
of clear, clear Americanism. 

* * * 

Propaganda — and Poiver 

PRESS dispatches from abroad carry a rather amusing insinu- 
ation of " dry propaganda " against the American film. It 
so happens that our English brethren witnessed some three 
or four productions each with a plot revolving around the " reformed 
drunkard." They were soon surfeited, and then came a glimmering 
suspicion that perchance the American producer was in league with 
the " Pussyfooters." 

It is well enough for Broadway and a good part of the country 
to smile, and remark that our neighbors are not very well acquainted 
w^ith the genus producer. Here's hoping that the dispatches will 
prompt .some measure of gratitude on the part of clerical, prohibition 
and censorship advocates. 


Speak Up — Gentlemen! 

TO a New Jersey exhibitor are we indebted for the first con- 
crete proposal that has been' put forward in the discussion 
on percentage booking. 
A. P. Waxman has the courage to state definite figures in his 
letter appearing on page 589 of this issue. Will more of our 
readers have the courage now- to step forward with an equally 
concrete response to Mr. Waxman's suggestions? 
An opportunity rich in possibilities is presented. 
Jf distributors and exhibitors, checking over their own experience 
against the figures in Mr. Waxman's suggested scheme, will favor 
us with their observations a long step will have been taken towards 
the solution of the rental problem that lies at the root of so much 
of the industry's trouble. 

Men with the experience of Louis Mayer, Al Lichtman, Arthur 
Kane, J. D. Williams, William Fox, Sol Lesser and Hiram Abrams 
should be quick to accept this challenge. Exhibitors — now that 
definite figures are of¥ered as a basis of discussion — should be will- 
ing to forget the wariness that envelops them when the subject 
of percentage booking is broached. 

Motion Picture News believes sincerely that, for the better 
class of attractions on which the future of the motion picture 
depends, percentage is coming. But in the same breath w-e declare 
to distributors who are always so enthusiastic in their approval of 
percentage proposals, that the day of percentage booking w-ill never 
arrive while the average distributor will consider only such proposi- 
tions as give them " an ace in the hole." 

Percentage must mean equity — else there will be no percentage. 
So now', with the opportunity presented for the open discussion 
and exchange of knowledge that will bring about equitable proposals, 
let us hear from distributors and exhibitors. 

And remember, gentlemen: Talk facts; offer figures. Come on! 
The percentage kettle is boiling now ; keej) it sizzling. 


Words and the Bank Account 


44 


N 


VAV YORK'S conception of motion picture conditions 
throughout the country is about eight per cent correct." 
says J. D. Williams in an interview in this issue of 
Motion Picture News. And we can well imagine that Mr. 
Williams was begrudging in allowing even that eight per cent. 

Well do we know that you are right, Mr. ^^'illian1S. No one can 
sit at a desk in a trade paper with a responsive circulation and not 
realize in short order that exhibitors out" over the countrj' do their 
thinking in an entirely different key to that of New- York. One 
week's batch of letters will tell the story. 

Particularly is this true as concerns relative importance of the 
" magnuts '' in New York and Oshkosh. The metropolis stresses 
individuals, who loom as high as mountains against the Times 
Square landscape or through a press agent's glasses ; the exhibitor 
emphasizes product and the means by which he may secure it. 

The exhibitor would rather read a trade ]iaper column w.hich 
gave details regarding a coming attraction, its story, cast, adver- 
tising possibilities, than six inches giving Mr. Hokus Pokus" opinion 
on the future of the motion picture. For that picture is going to 
play either his house or that of his competitor — and there the trade 
paper story establishes a relationship with his bank balance. 

He would follow every word of ten pages telling how a picture 
was being played and advertised at various theatres ; and skip 
hastily over a single column giving Mr. Jazbo's opinion that the 
picture is certain to be a knockout and a whirlwind. 

He can't hand Mr. Jazbo's opinions over to his sign painter and' 
house manager ; but he can turn the ten pages of facts into extra 
money at his own box office. 

There's a tip here for publicity men and publicity men's bosses. 
Forget New York, Times Square and the Astor lobby. Think of 
the exhibitor as a business man — and talk business. 

The page of bunk may look fine in the scrap book but a single 
line of ink on the right side of the ledger is a lot more fattening. 


January i o , i <) 2 o 



WE hate to open this page — so near to 
the ilii^nitied editorial columns — with 
mention of advertising^, but it simply must 
be done. 

We have just seen the color proof in one 
of the inserts appcarinj^ in this week's News 
and it is so ])rominently in our minds that 
the typewriter won't mention anythino- else. 
This battling- Remington of ours sometimes 
takes command of the situation just as a 
Ouija board would. 

Just now the keys want to bang this out : 

Turn back a few pages, boys, and gaze on 
the Photoplay Magazine insert. It's a re- 
production of the January cover that is now 
seen on the newsstands. Isn't it a beauty? 

But it isn't because of the striking color 
work alone that we feel impelled to talk 
about the Photoplay campaign of which 
this insert marks the beginning. There's 
another reason. 

.\ publisher's merchandise is advertising. 
And what hits home with us is the faith 
in his own merchandise that Jimmy Quirk 
shows through this campaign. 

That thought remains with us. We 
could expand on it to indefinite length if it 
were not for our fear that we have already 
said enough for the Advertising Department 
to accuse us of giving away space. 

So we had better stop here. 

But take another look at that insert. 
* * * 

.S. G. Howell, editor and publisher of the Dallas 
Motion Picture Journal, was a visitor to office one 
day this week. 

* * * 

ARTHUR KAXE will have an important 
announcement to make about January 

There's an advance tip on a bit of real 
news for you. 

It comes to us from one of our oersn'-n 
sleuths who has been trailing Mr. Kane in 
and around Los Angeles. The detekative 
gives us hints of various sorts connecting 
Bre'er Kane with different independent 
producing aggregations, but the only definite 
word he has is the former Realart head's 
statement : " I will be back in New York 
about January 15th and will have an im- 
portant announcement to make then." 

The same sleuth reports to us that the 
Kane itinerary was given a rude shock when 
taken in hand by Los Angeles hospitality. 
But at last Mr. Kane got away from the 
round of banquets and " such like " and he 
is closing the week in Portland and Seattle. 

^ ^ ^ 

IN the course of a talk with a News rep- 
resentative a week or so ago Adolph 
Zukor said something to this general effect : 
" If they want statements I'll start making 
.statements." 
And so he has. 

After the many months during which 
ever\'body but Paramount has been talking 
shout Paramount's theater plans, Mr. Zukor 
steps forward this week with a few words 


on the subject himself. To sa\ that every 
word he utters will be read is putting it 
mildly. W'e'U guarantee a second reading 
for each line, and three glances between the 
lines. 

If it were not for the fact that an ordi- 
nary trade paper person might be consid- 
ered over bold we might go on to add our 
])ersonal opinion that Mr. Zukor would have 
been wiser to speak up many weeks ago. 
It's funny how different a man's proposition 
sounds when he tells you about it himself. 
And it is far from funny to think of the 
deal a film man's plans get when all knowl- 
edge of them is dispensed by rival camps 
of salesmen. 

Some of Isaac's Marcosson's most inter- 
esting chapters are those describing his suc- 
cess in convincing the original Standard Oil 
group and other prominent financiers that 
the pitiless light of publicity is the only in- 
surance against distrust and misunder- 
standing. 

When I. M. gets into book form we think 
we'll supply a marked copy with every film 
magnate's subscription. 

Arvid Gillstrom is back in our midst after many 
months directing on the coast. The Astor once more 
looks the same. 

WATTERSON ROTHACKER is go- 
ing to get in trouble with the Govern- 
ment if he doesn't watch his step. 

Just after we get through reading about 
Secretary Lane's plans to enlist the indus- 
try's aid in the Americanization campaign 
we come across an article by Watterson that 
ajjpeared many weeks ago in about a dozen 
of the country's leading technical publica- 
tions. And we'll say that the Chicagoan beat 
the Secretary to it. 

In the course of a couple of thousand in- 
teresting words, Bre'er Rothacker tells what 
the motion picture can do to further the 
cause of Americanization. As the pioneer 
industrial man, Rothacker knows his subject 
when the conversation turns to picture 
propaganda. 

The industry's Americanization campaign, 
by the way, is humming along merrily. We 
know that the manufacturers and distribu- 
tors are doing their share. It won't be long 
before the exhibitors will be called upon to 
show that they are wholeheartedly back of 
Secretar}^ Lane. 

And before the year is out the industry 
will have shown once more that it ranks 
even higher than the press as an aid to the 
nation's progress. 

* * * 

■pRANK REMBUSCH has jumped into 
the industrial picture row. Just after 
we had made up page 590, which tells of 
the latest news developments in the discus- 
sion, a telegram came sizzling over the wires 
from Indiana. Here it is : 

" National Screen Advertising plans are 
excellent. The actual merits or demerits of 


either plan in controversy are only known 
to me through trade ])aper advertisements. 
Any exhibitor organization activities look 
good even though they seem at cross pur- 
poses. We hold a meeting in New York next 
week, which I hope will bring harmony. 
Exhibitors have before them the greatest 
opportunity for a successful business this 
year. We need cooperation between com- 
petitive exhibitors, better pictures and in- 
telligent efforts with broacler co-ordination 
between all branches of the industry. 

" Happy New Year to all. 

" Motion Picture Exhibitors of America, 
" Frank Rembuscii, 
" National Secretary." 

* * * 

Hugh Hoffman sliook the smoke of Pittsburgh 
from his fliver long enough to spend the holidays 
in Nctv York. Hugh is doing special exploitation 
for Famous in that territory. 

JUST because Frank Rembusch wound up 
his telegram with a word of New Year 
greeting we have the e.xcuse to bring in here 
a wire from the Christie boys that cheered 
our hearts one morning last week : 
" Motion Picture News : 

" Wish you and all the staff hapi>iest of 
New Years. The greatest industry having 
thrown away its infant clothes and donned 
long trousers should have the greatest suc- 
cess yet in 1920. We hope you share a large 
portion of it. 

" Cordially yours, 

" Al and Charles Christie." 

* * * 

Watterson Rothacker will be an early-iw-tfie-year 
visitor to the Pacific Coast. Our own William A. 
Johnston is also making reservations. 

* * * 

THEY are telling a good story out in the 
Des Moines territory, which, as our in- 
formant declared, " Shows how people trust 
each other in the picture business." 

The story discloses a prominent film man 
who might be accused of not even trusting 
himself. 

A. H. Blank, the largest theatre owner in 
the section, and rated ace high in business 
circles, recently took over the Princess the- 
atre in Sioux City, Iowa. Everything was 
running along smoothly, with all film and 
printing bills paid in advance as usual when 
one bright day brought a " collect." 

Resident Manager \Vood paid for it and 
entered the item on his cash sheet. But back 
came a scorching letter from the Blank head 
office in Des Moines. 

" Who the blankety blank sent a collect 
shipment to a firm of our standing? What 
the bang-bang were they thinking about? 
Let us know at once so that we can go to 
the mat with the nervy cuss." 

Back to A. H. Blank went this meek reply : 
" The First National office in Des Moines." 

And A. H. Blank owns the First National 
exchange in the territory ! 

We haven't heard about the mat session. 


588 


Motion Picture News 


Don't Sit Atop of the Fence!" 


j j ^ AY, Mister Butcher, what's the mat- 
^ter with your meats? I got a steak 
in here yesterday and it was tough 
and dry." 

" Let me see," said Mister Butcher, "you 
are in the habit of buying loins and porter- 
houses, are you not? Yesterday you said, 
'Let me try a shoulder steak for a change.' " 

"What's the matter with the films?" No 
more than there is the matter with the 
steaks. Exhibitors often want porterhouse 
films for shoulder steak prices. Not only 
that but they try to sell their wares to the 
public on the same basis, or rather the re- 
verse. As Mr. Abrams says, they expect as 
much at the Box office for the picture that 
costs them $100.00 as they do for the one 
that costs them $250.00. 

Classification of the theatres ? Fair enough 
in the cities. But what about the small 
towners? Admission prices are putting grey 
hairs into the heads of lots of us. Some 
say, let the smaller towns watch the city 
pictures and prices and govern themselves 
accordingly. When the high priced theater 
plays a picture let that be the small town 
man's cue to advance his price, and vice 
versa. Well, I claim that cities are as vari- 
able in their tastes as individuals. A picture 
that might go big in Denver will not draw 
the hat off your head in Podunk. So what's 
the answer? 

I don't know anything about the city fel- 
lers but from the viewpoint of a small towner 
it looks to me like it is up to the individual. 
To me there are about three points to be 
considered. First, Know the game you are 
playing. Second, Know your people. Third, 
Don't lie. And we might add a fourth, have 


66 


Hiram Abrams Exclusive 
Article In the News Brings 
Advice To Exhibitors To 
Have the Courage of 
Their Attractions'*'^ 


nerve enough to stand by your convictions. 

Again, first don't try to play poker if 

tiddle di winks is your forte. Second, talk 
to your patrons, let them express their likes 
and dislikes. Many a Manager is Johnny 
on the spot at the door when the picture is 
good and a good crowd, but let it rain or a 
bum picture slip in on him and he isn't to 
be found. Face the music, let them knock 
to your face. It will help your judgment 
next time. Advertise the truth. Tell them 
all that is possible and reasonable but don't 
stretch it. You will gain your patrons' con- 
,fidence and then when you raise the price 
they will respond and lastly, if you are con- 
vinced that a film is worth the price asked 
— convinced that it is a super production 
(Oh, that much abused word) — convinced 
that it is the type of picture that your pa- 
trons want, grab it and set the price accord- 
ingly and stand by it. A time or two of 
worth while pictures at advanced prices on 
a picture that is worth it and you have them 
coming just the same. 

I certainly agree with Mr. Abrams, that 
the public will pay and pay handsomely for 
real pictures. 

"Charity begins at Home" they say. Well, 
I think that criticism should also begin at 


the same place. Find fault with yourself 
until you have gotten out of the rut that has 
worn deep in the last four years. Sell your 
goods like any other merchant. The 'one 
price for all' reminds me of a fellow on a 
fence. The world is having less time for 
the man who neither 'is' nor 'isn't' these 
days than ever before. Diagnose the situa- 
tion at home and I think there will be less 
chance for complaint as to the quality of 
the films. I do think rentals are often out 
of proportion but the market is large enough 
for a fellow to buy the ones that he thinks 
are priced right. 

Classification of the theater is showing 
up all over the country. I think the ear- 
marks are discernible in many of the cities. 
It is the only ultimate solution. But the 
small towner is doomed to be a three in one 
man. He can't show all good ones (that 
is big ones), he can't select all medium nor 
all cheap ones. He must combine them all 
and then it's up to his judgment of the 
wants of his people - and the value of the 
picture. 

I read The News from cover to cover and 
I get so filled up sometimes that I just must 
. let it out on some one. We are quite a 
distance from the big city and seldom see 
anj'one to argue with except the film sales- 
men and they come in flocks and then there's 
none for a few months. 

If these sheets of paper that I have used 
serve no other purpose they will help the 
janitor start a fire in the morning and with 
coal as scarce as it is they will serve a good 
cause. 

Ole M. Nelson, 

Majestic Theater, 

Grand Junction, Colorado. 


"More Light on Percentage" 


Dear Mr. Johnston: 

IT is with all sincerity that I can say — 
"Percentage is coming." I heartily agree 
with the Michigan exhibitor who made 
the above statement, as outlined in your re- 
cent editorial. Percentage must come. I can 
see no alternative. It seems to be the only 
equitable basis upon which to book film pro- 
ductions. With a percentage as the basis, 
the screen play stands or falls on its merits. 
If the film is a success, the exhibitor gets 
his proportion of the earnings, the same as 
the film owner. If the film is a failure, the 
exhibitor does not face his loss alone. The 
film owner stands his share of the loss. 

In paying a flat rental, the exhibitor runs 
all the risk. The film owner merely stands 
back, pockets his rental fees, and does not 
necessarily feel called upon to cooperate with 
the exhibitor further than furnishing the 
film. 

On a percentage basis, the film owner 
works just as hard as the exhibitor, and 
sometimes even more so, to put the picture 
on right. 

The plays of Klaw and Erlanger, and the 
Shuberts, have always been handled on a 
percentage basis. If any legitimate theater 


A Distributor and an Ex- 
hibitor Give Their Views 


was asked to play a stage attraction on the 
same rental basis as a film, he would place 
a notice in his lobby, "Closed for repairs," 
and go home. He simply would not work 
on a rental basis. 

One of the great evils of motion picture 
development is the rental evil. It seems 
to have developed into nothing more or less 
than horse trading. 

On a percentage basis the film rests on 
its merits, — on a flat rental it stands on its 
previous reputation. To me it appears as if 
the percentage is the handwriting on the 
wall. 

Sincerely, 

Sol Lesser. 


Motion Picture News, 

New York, N. Y. 
Gentlemen: 

Regarding your editorial that exhibitors 
are only paying ten per cent gross for film 


rentals. I have this to say : I have been in- 
terested in theaters in towns of 2000 for the 
past six years. We pay from forty to ninety 
per cent of gross out in film rentals. I sus- 
pect that the small town exhibitors will all 
tell you the same. 

I W'Ould gladly sign a contract with the 
exchanges for all film on a percentage basis 
giving them forty per cent gross. 

Possibly you might say well, lack of ad- 
vertising runs his percentage up. But there 
you would be wrong. In a town of 1636 
people I use the following paper every day: 
2 to 3 sixes, 2 three, and a lobby display of 4 
ones and i and 2 sets of photos. I use a 
twenty-four sheet twice each week. 

On special productions I increase my ad- 
vertising accordingly. Sometimes spending 
more for advertising than the cost of the 
picture. On specials I usually get out a nice 
announcement which is mailed to our 
patrons. 

W'e also carry an announcement of the 
entire week's program in two papers, as well 
as getting out a four page weekly program 
which is distributed to our patrons. 

I do not believe that any exhibitor in a 
(Continued on following page) 


sJ a n u a r y i o , 1920 


5y 


589 


Will This Proposal Work? 


[Here Is a Concrete Percentage Proposition — It Comes From a New lersey 

Exhibitor JVho Sees Both Sides of the Question 


Editor, The Motion Picture Ncxvs. 


HA\"IXG had considerable experience 
with " legit " attractions, either back 
or ahead, as well as feature pic- 
tures handled as road shows, and also hav- 
'iq spent quite a bit of my young life 
an exhibitor, I think my opinions on the 
subject of "Picture Playing Percentage" 
nay not be entirely valueless. 

My advice to the Distributor, who thinks 
Percentage the only way to market his pic- 
nires, is ; Don't ! 

The attractions that have made money for 
.heir owners on a Percentage basis, can be 
rounted on a man's fingers. 

You notice I use the phrase "attractions," 
nstead of pictures. 

Attractions they were ; not merely pic- 
iires. "Birth of a Nation," "Hearts of the 
vVorld," "Cabiria," "Quo Vadis," "Nep- 
.iine's Daughter," "Traffic In Souls;" vfho 
would consider them as merely pictures? 

As for the whole host of would-be attrac- 
ions that followed on the heels of these 
noney-getting masterpieces, the only com- 
nent necessary is, they started on percent- 
ige, but finished on a rental basis. 

They soon found out, that whether play- 
ing 6CH40, 65-35, or even 70-30: (after pay- 
j ng an advance man, a second man, a com- 
jpany manager, their own orchestra, their 
)wn operator, their share of the advertising, 
furnishing billing free instead of selling it 
it ten cents a sheet) they had come out at 
he short end of Cornucopia's horn. 

Even though weather conditions and local 
;onditions were right and business O. K., 
'old man overhead got the dough." 

Any distributing organization that com- 
iplains it is not receiving sufficient for its 
product should start cleaning house. What 
they need is a different type of picture or a 
. new sales-manager, not a new distributing 
. lOiethod. 

INine times out of ten the former's the 
reason, because I've heard of mighty few 
• isales organizations that couldn't get every 
last nickel coming to it, provided their pro- 
; duct was there. 

r j The average exhibitor is more than will- 
jing to pay the price for real features, pro- 
Ivided they are deserving of the name "Fea- 
: ture;" meaning something that attracts, 
idraws, satisfies and builds up patronage. 
: However there are so many "Press 
: (Agented Features" and so few "People Pull- 
ing Pictures" that you can't blame Mr. 
Exhibitor for being cagy. Give him, though, 
lan "attraction" that has been "produced" by 
: |a combination of ability, talent and show- 
jmanship, in all the departments co-operating 
'in the making of this "attraction," and he'll 
I meet Mr. Producer more than half way 
'every time; but give him a "release" turned 
lout to fill a release date, whose only excuse 
for existence is that it fills a booking, and 
keeps those on the regular pay roll em- 
ployed, and you can't blame Mr. Exhibitor 
i for looking dubious and claiming residence 
'in Missouri. 


^ How does this suit you? 
That's what we want to 
know. 

^ Exhibitor Waxman has 
had the courage to use 
definite figures in his pro- 
posed percentage method. 
How do they suit you? 

^ Compare them with our 
own experience. Where 
do they satisfy? Where 
are they weak? 

^ Come on — boys! Tell us! 

^ How does this suit you? 


If, however, percentage is to be the 
thing, the following plan, I think, might 
prove a workman-like one, and one that may 
prove beneficial to both parties, in the case 
of "specials" that are "specials." 

We'll say the exhibitor's average film bill 
is $500.00 per week. 

That's his overhead on film no matter 
whose film it is ; therefore the first $500.00 
should go to the party of the first part, the 
film man. 

He shouldn't however get a nickel more 
in the way of a guarantee, than the average 
cost of film to the exhibitor, as he is going 
to share on the extra business his picture 
will do above what the ordinary picture does. 

Mr. Exhibitor, now that the producer has 
had his picture paid for, should get his 
overhead expense out, plus his usual profit. 

That is to say, if his overhead, other than 
film rental is $500.00 and his usual profit, 
we'll say, is $500.00 he's entitled to both of 
these amounts. If he can get these normally 
with ordinary stuff, he's entitled to the as- 
surance of them with a big special, else why 
play specials? 

Following this method we see that the 
Producer has received, for his special, no 
more than he would receive for an ordinary 
picture, but the exhibitor has also received 
no more than he would get if he played an 
ordinary picture. 

Now comes the test of whether the spe- 
cial is really a special, or whether it's just 
a press agent's special ; because barring holi- 
days or special local events that bring busi- 
ness, such as fairs, etc., any extra business 
above the usual, can be attributed to the at- 
traction, which is therefore entitled to the 
major share of this additional business, as 
is done with legit attractions, say 65 per 
cent of the first thousand over the amount 
needed to cover the overhead ; 70 per cent 
of the next thousand; 75 per cent 
of the next, and so on ; with the attraction 
sharing on the additional expense, extra 
advertising, special exploitation, etc., on a 
pro rata basis, according to its precentage. 

The Producer has then taken his proper 
share of the gamble, proven his claim that 
his special is a special by bringing additional 


patronage to the theatre, (the only concrete 
proof) antl been rewarded accordingly; 
while the exhibitor has thus been relieved of 
shouldering the entire burden of expense, 
been assured and practically insured of his 
usual profit ; and has paid for it, accordingly. 
Of course my figures are figurative, but the 
basis of the plan is practical. I've found it 
so, through experience, both as manager of 
the house and manager of the attraction. 

It assures a square deal to all concerned 
and is equitable to both i)arties. The pro- 
ducer takes a somewhat tiigger risk, but as 
he is getting the bigger reward, and as he 
is the one who is now asking to do business 
on this Percentage basis ; why, there it is. 

Below is a chart, based on the presump- 
tion that the business done will be up to 
the usual claims made for specials by the 
distributor, viz double or better than the 
usual business, and his share of which, totals, 
just about what he usually asks, better than 
double the price of an average subject. 


First 
Next 
Next 
Next 


$500 
500 
500 

1000 


Producer 


Exhibitor 


Average Film Rental $500 


$000 
500 
SCO 


Next 1000 


Exhibitor's Overhead 000 

Exhibitor's Usual Profit 000 

Here's where the Special begins 
to do business above the average 
and "HE" therefore gets 65 per 

cent of it 650 350 

Here's where the Special makes 
the Boss believe all his press 
agent and selling staff have said 
of it, and he therefore gets 70 per 
cent of it 700 300 


$3500 


$1850 $1650 

Of course, the exhibitor, no doubt, will 
find objections to this plan, particularly as 
it applies to showing his books to the dis- 
tributor, and giving the latter an inside in- 
sight into his business. But, it can be safely 
said, that any distributor who through his 
regional representatives — exchange manag- 
ers — does not know the exhibitor's business, 
doesn't know his own either; and where can 
such a phenomenon be found? 

Very truly yoiirs, 

A. P. Waxman, 
The Rialto, Passaic, New Jersey. 

More Light on Precentage 

(Continued from preceding page) 

small town can run his theatre every day 
and pay the prices asked by producers and 
show a profit on each day's program. 

Every time a producer makes a picture 
that is a slight improvement over program 
standard he immediately increases the price 
to four or five times the real value and calls 
it a special production. 

Now I know of towns that have from 
five to ten times our population that do not 
pay more than ten to twenty per cent in- 
crease for their pictures. The small exhib- 
itor is the backbone of the industry and the 
producer that does not reahze that fact, is 
killing the goose that lays the Golden Egg. 

Yours truly, 

H. B. McFarling, 
Eagner & McFarling Enterprises, 
Jackson and Moorhouse, Mo. 


Motion P i c t u r e S 


Industrial Dispute Growing Warmer^ 


Sydney Cohen Answers the " Show Down " Chal- 
lenge Issued Last Week by Alfred Black ; Both 
Sides Have Statements from Supporters 

A STORMY wake has arisen from the advertising chal- 
lenge launched in the trade press last week by Alfred 
S. Black of the Motion Picture Exhibitors of America, 
Inc., directed against the Motion Picture Exhibitors' League, 
the latter body signed by Sydney S. Cohen, Samuel I. Berman 
and Chas. L. O'Reilly. These differences, primarily based on 
the question of the use of the screen for national advertising, 
have also drawn statements from others, prominent among 
them H. H. Lustig, president of the Cleveland Motion Picture 
Exhibitors' League. 

Mr. Lvistig is quoted in the advertisement of the Motion Pic- 
ture Exhibitors' League, and has issued another statement in 
Cleveland as well, in opposition to the M. P. E. L. of A. and 
I niversal arrangement in regard to distribution of industrials. 


The " Show Down " Given 

In 'Sir. Black's open a(l\ crlisemeiU 
were insinuations on the good faith of 
the members of the M. P. E. L. in 
iheir attitude to national advertising 
on the screen, minced with hints of 
"personal gain." Such questions to 
what Messrs. Cohen, O'Reilly and 
Berman could offer the exhibitor with 
their plans for distribution of indus- 
trials, and what they could offer na- 
tional advertisers were asked. 

The gist of the entire article was 
contained in the title which called for 
"all the cards on the tabic." 

The officials of the Motion Picture 
Exhibitors League in their reply state 
that a number of assertions made by 
I\Ir. Black are "absolutely false," and 
declare they will give him an oppor- 
tunity' of proving his allegations. Re- 
questing that the "true facts'' be pub- 
lished, the statement follows: 

" First, Mr. Black called upon ns and 
presented to us the necessity of mak- 
ing a united front at Washington. He 
said that he had heard that the Stale 
of New York and other states in sym- 
pathy with the State of New York 
were about to have introduced sep- 
arate legislation for the repeal of these 
taxes. He said-that he would deplore 
any such separate action, as it might 
tend to create a bad impression in the 
national legislature. We were disin- 
clined to accede to his request because 
the tax situation had been poorly han- 
dled by his predecessor. He thereupon 
gave us most explicit assurances to 
the effect that the chairman of the 
Ways and Means Committee had given 
him to iniderstand that the Committee 
looked favorably upon at least some 
modification of the tax. We pointed 
out to Mr. Black that the exhibitors of 
the country had no confidence in the 
man he had appointed as chairman of 
his tax committee and we urged him 
to take the leadership himself. We 
also urged upon Mr. Black the need 
of having an exhibitor as chairman 
without any side interests. 

"We told him we thought it unwise 
to antagonize the trade press by sin- 
gling out Mr. Blumcnthal's Exhibitors 
Trade Review as the chami)ion of tax 
reform. To this Mr. Black replied 
that Mr. Blumenthal told liim he was 
going to dispose of his trade publica- 


COVERING THE FIELD 

FROM the Far East as well 
as from right around home, 
come letters which indicate 
where Motion Picture 
News stands with its readers 
throughout the trade. 

From F. H. Horibes, The 
Yokohama-Kwan theatre, Isez- 
akicho, Yokohama, Japan, comes 
the following: 

" We are pleased to say that 
the NEWS is Ihc magazine for 
theatres." 

And here is just one commen- 
datory expression' from the 
many received upon our Christ- 
mas issue. 

" The Christmas number of 
the Motion Picture News is a 
' Pippin.' Heartiest congratu- 
lations. May the new year be 
the biggest, best and brightest 
in the history of the NEWS." 

E. L. Klein, 
(Arthur Levey offices.) 


tion in a short time and would com- 
pletely divorce himself from exhibitor 
organizations thereafter. Mr. Black 
also begged us not to press this point 
because it would cause a lot of per- 
sonal embarrassment to him to remove 
Mr. Blumenthal at this time. He also 
pointed out that his tenure of office 
would not go beyond a few weeks, be- 
cause the hearing on the tax situation 
would be held at an earl\- date there- 
after. 

"Placing faith in his earnest and re- 
peated assurances and convinced that 
even the appearance of a dissension in 
the ranks of the exhibitors might work 
to the injury of the cause which was 
close to all our hearts, we yielded to 
Mr. Black's desires. He thereupon as- 
sumed complete responsibility for the 
consequences of the hearing and what 
these consequences were is a matter of 
public record. One member of the 
Ways and Means Committee of the 
House at first friendly disposed to- 
wards some modification of the tax, 
after the hearing expressed hiinself 
very freeely as to the wretched showing 
made on behalf of the motion picture 
{Continued on page 596) 



Platinum Belt Buckle studded with dia monds presented to A. S. Kirkpatrick, 
vice-president and general manager of Robertson-Cole, by the twenty-six branch 
managers, the field manager and three supervisors of the organization 

Exchanges Honor Kirkpatrick 

Belt Buckle with Thirty Diamonds is 
Presented to Robertson-Cole Official 


To show their esteem for him as a 
man and leader, the twenty-six 
branch managers, the field managers 
and the three supervisors of the 
Robertson-Cole Distributing Corpora- 
tion tendered A. S. Kirkpatrick, vice- 
president and general manager of the 
Robertson-Cole Distributing Corpora- 
tion, a platinum belt buckle studded 
with thirty diamonds. 

The tribute was in the form of a 
Christmas gift. The front of the 
buckle is platiniun and inlaid is a map 
of the United States. The back is 
of gold. Albany, Atlanta, Boston. 
Buffalo, Chicago, Cincinnati, Cleve- 
land, Dallas, Denver, Detroit, Indian- 
apolis, Kansas City, Los Angeles, Mil- 
waukee, Minneapolis. New Orleans, 
New York, Oklahoma City, Omaha, 
Philadelphia, Pittsburgh. Portland, San 
Francisco, St. Louis. Seattle and 
Washington are represented on the 
platinum map with a large diamond. 
The four corners are decorated with 
larger diamonds of Joe L. Merrick, 
field manager ; O. R. Hanson, Newton 
E. Levi, and Fred G. Sliter, super- 
visors. 

The buckle is of special design and 
is the creation of one of the best known 
jewelry designers in the country. The 
map of the United States is outlined 
and in lieu of naming the exchanges, 
the spot is studded with a large dia- 
mond. 

The presentation was made by Mr. 
Merrick, who called Mr. Kirkpatrick 
into his office, where Mr. Kirkpatrick 
was met by the home office force and 
the presentation made. 

It was a big surprise to Mr. Kirk- 
patrick. As he opened the box he 
said: "Christmas is a time for good 
cheer but that good cheer is reckoned 
greatly by the fact that hard work is 
appreciated. I admit I have given the 
boys the best in me but I am more than 
repaid by the manner in which they 
ha\ e proven their worth and the spirit 
in which they handle difficult ta.sks. 

" Nineteen Nineteen saw the birth of 


this organization — hence a lot of real 
hard work. The start is always the 
uphill push. Nineteen Twenty sees us 
firmly established and the indicator 
points to even greater success for the 
ensuing j-ear. It is a pleasure to be 
at the helm of a ship guided by sail- 
ors whose time is given to loyal en- 
deavors to bring the craft to port safe 
and sound." 

Following are the branch managers 
who contributed to the handsome 
Xmas gift for Mr. Kirkpatrick: 

Jerome Safron, R. A. Davis, F. F. 
Kimmerle, E. J. Hayes, Max Levey, 
Charles Casanave. Morton A. Levy, R. 
C. Herman, H. D. Cassidy, George J. 
DeBute, C. W. Tyler, E. McAvoy, A. 
R. Patton, Lewis Klar. I. F. Mantzke, 
Al. Durning, F. Goldfarb, T. R. Rich- 
ards, E. J. Tilton, J. F. Gill, George 
Moore, Theodore Johnson, W^. A. 
Crank, Fred A. Keller, L. Wingham, 
and E. L. McShane. 


Officials Tender Regrets 
at Explorers' Deaths 

Tarkington Baker, general manager 
of Universal City, has just received a 
communication from the secretarv- of 
the Smithsonian Institute, enclosing 
copies of letters sent by the Belgian 
,\mbassador and by Secretary of State 
Robert Lansing, extending sympathy 
to the Smithsonian Institute and the 
families of Dr. Robert Armstrong and 
William Stowell, on the death of the 
explorers which occurred recently in 
the Belgian Congo. 

Dr. Armstrong headed an expedition 
sent out jointly by the Smithsonian In- 
stitute and the Universal Film Manu- 
facturing Company to explore .Ulrica 
with the camera. William Stowell, the 
widel\- known leading man, directed 
the photographic end of the expedi- 
tion. Both men met death when a 
special car in which they were riding 
was telescoped on a down grade by a 
runavvav tank car. 


a n u a r y i o , J Q 3 o 


591 


"I Zukor Announces Theatre Agreements 


JONES, LINICK & SCHAEFER SELL INTEREST 
IN FIRST NATIONAL EXCHANGE 

BALABAN & KATZ' have purchased the one-half interest of 
Jones, Linick & Schaefer in the First National Exchange of 
Chicago, Nathan Ascher retaining his one-half interest, thus 
completing one of the largest moving picture deals ever exe- 
cuted in that territory. 

When the First National Exhibitors' Circuit was formed several 
years ago, Aaron J. Jones and Nathan Ascher were the first to 
favor it and secured the franchise for Illinois for their Central Film 
Company, soon afterward changing it to the First National Ex- 
change. , 

The new arrangement assures the showing of the First Na- 
tional products throughout two of the largest and most influential 
theatre circuits of the central west. 

Simultaneously with the sale of their interest in the franchise by 
Jones, Linick & Schaefer, Aaron J. Jones has resigned as a di- 
rector of the First National Exhibitors' Circuit to take effect 
at once. 


"F. P.-Lasky, Through Arrangement with Theatre 
Owners, Assured Permanent Outlet of Product; 
Monopoly Danger Is Belittled 

EXTENSION of the activities of the Famous Players- 
Lasky Corporation into the field of motion picture ex- 
hihition, through the association of the company with 
the present management of large houses strategically situated 
in leading American cities, is the substance of a statement is- 
sued yesterday by Adolph Zukor, president of the company. 

"The outstanding feature of my six weeks' trip to Cali- 
fornia and through the far Northwest," said Mr. Zukor, " was 
tlie very general expression voiced by theatre owners every- 
where that they regard with great favor and enthusiasm the 
opportunity to assure to themselves a consistently steady sup- 
ply of high class motion pictures of the Paramount standard. 


IPicture Boom in Scandinavia 

Manager of F. P.-Lasky's Office Here 
From Abroad Tells of Business Increase 


N few countries in the world have 
American pictures gained greater 
[prestige than in the Scandinavian na- 
Itions, according to Ingvald C. Oes, 
[manager of the Famous Players-Lasky 
ICorporation's Scandinavian offices at 
ICopenhagen, who arrived in New York 
IDecember 23rd, for a stay of several 
[weeks. This is Mr. Oes' first visit to 
[America since his departure for Cop- 


"The return of peace has brought 
about a revival of interest in theatre 
building throughout all Scandinavia 
and most especially in Sweden. This 
country has about 700 motion picture 
theatres, many of which compare fav- 
orably with the finest theatres in this 
countr\-. 


enhagen three years ago to take charge ChlcagO AmUSCmCnt 

of the interests of the Famous Play- -r» i o i* n 

Men Band Solidly 


ers-Lasky Corporation. 

Fully seventy-five per cent, of the 
pictures shown in Scandinavian thea- 
tres today are American made, Mr. Oes 
declared in an interview shortly after 
his arrival. The return of peace and 
the elimination of the hazards of war- 
time shipping have brought about an 
even greater interest in American pic- 
tures, with the result that photoplays 
from this side of the Atlantic are so 
solidly entrenched in Scandinavia to- 
day that they can never be dislodged 
from the high position they hold in 
the estimation of the general public. 

"The motion picture business in 
Scandinavia has been ver>- prosperous," 
said Mr. Oes, "and the exhibitors are 
reaping a harvest with high grade 
American pictures. Paramount Art- 
craft productions are immensely popu- 
lar, and there is scarcely a theatre of 
any size in Denmark, Sweden and 
Norway in which they are not shown 
all or part of the time. Interest in the 
latest Paramount-Artcraft pictures is 
at a high pitch, and the release of each 
new production is followed by record- 
breaking crowds at all of the theatres. 

"The removal of war-time restric- 
tions upon shipping has helped greatly 
to stimulate the motion picture busi- 
ness. So keen is the demand for our 
productions that one of our most prom- 
inent exhibitors, the manager of a 
large string of high class theatres, with 
headquarters in Christiania, has a 
standing request that he be notified of 
the arrival of each shipment of films 
from New York. A few days later he 
shows up in our offices at Copenhagen 
for an inspection of these films, in or- 
der that he may arrange his program 
for his houses. 


.A.n event of unusual interest to 
Chicago exhibitors was the consoli- 
dation last week of all legitimate, 
vaudeville and burlesque houses 
with the motion picture theatres, 
film exchanges and accessory deal- 
ers, as members of the Allied 
Amusement Association. This or- 
ganization, which already has done . , 

so much in promoting and safe- SCTlOUSly Considering 
guarding the interests of Chicago r\ r> T i_ 

motion picture exhibitors, hereafter ^JnC LrCneral rLXChangC 

will handle all matters affecting the- 


Samuel Atkinson, business manager of 
Allied Amusement Association 


the 


of every kind and all amuse- 
purveyors of Chicago will 


atres 
ment 

work together to head off detri- 
mental legislation or ordinances in- 
jurious to any class of exhibitors. 

Dr. Sam Atkinson, manager of the 
Hoyburn theatre, Evanston, was 
unanimously elected business man- 
ager of the enlarged organization 
at a meeting held last Friday. 

The present officers including 
Maurice A. Choynski, president; 
Sam Atkinson, vice-president; Max 
Hyman, secretary; Robert R. Levy, 
treasurer; William Robe, sergeant- 
at-arms, and directors, Nathan 
Ascher, Joseph Trinz, Samuel Katz, 
H. A. Gundling, Geo. B. Hopkinson, 
H. E. Newell, I. E. Berkson, Andrew 
Karzas, Louis Marks, Frank M. 
Teter, Ludwig Schindler, John 
Bobeng, Arthur Schoenstadt, S. 
Abrams and Peter Schaefer are 
remaining in office and promise to 
give the same careful attention to 
affairs of the new combination that 
won them so much praise in their 
conduct of the Allied Amusements 
Association during 1919. 


In New York 

The dream of every film exchange 
man in New York — to bring all the 
exchanges of the city under a single 
roof, may be realized if plans now 
under consideration by the Film Ex- 
change Building Committee of the 
National Association of The Motion 
Picture Industry materialize. It is re- 
ported that several of the largest of 
the distributing companies have ap- 
proved the general idea of the erec- 
tion of one big, modern built structure 
to house the exchanges and accessory 
companies. 

An impetus to the plan is given by 
the success of the National Associa- 
tion's Committee in formulating and 
carrying out negotiations for the erec- 
tion of exchange buildings in several 
large exchange centers throughout the 
countr}^ In Kansas City a $500,000. 
building has just been completed and 
plans are practically consummated for 
the erection of similar specially con- 
structed, fire proof buildings in 
Cleveland and Chicago, the total in- 
vestment represented being in the 
neighborhood of $3,000,000. 


Danger " Talk Wrong 

"There is no denying the widespread 
teehng of confidence in motion picture 
exhibiting. The public's desire to pat- 
ronize the best theatres exhibiting the 
best pictures is a sign that so long as 
producers continue to improve their 
product at the rate of past growth, 
theatre enterprises may be undertaken 
of a most ambitious character, draw- 
ing to the industry many millions of 
dollars for theatre development 

"For fifteen years, first as an exhibi- 
tor and subsequently as a producer and 
distributor, I have watched closely each 
phase of the industry's development. I 
have always had a keen recognition 
and an earnest appreciation of the deli- 
cate machinery that must function 
ceaselessly if one or all branches of 
the industry are to operate success- 
fully. It is a truism that one cannot 
exhibit good motion pictures in the 
finest of theatres unless the incentive 
to produce the best is given to the 
man who makes them. 

"There was a time in our growth 
when the thought of closely co-ordi- 
nating production and distribution was 
regarded by the inexperienced in our 
industry as a sign of danger. All sorts 
of false prophecies were made. Yet 
the result has been highly satisfactory, 
great economies have been eflfected and 
clear-thinking producers have been 
able to proceed with their work in the 
confidence of an intimate understand- 
ing of the market for which they are 
creating. 

"One of the reasons why the motion 
picture industry has plunged ahead 
with such gratifying strides has been 
because of the commercially adventur- 
ous men and women that have been its 
very life and soul. And I do not with- 
hold this compliment from any branch 
Personally, I know of men who have 
risked much to put over a theatre. Any 
spirit short of indomitable would have 
been crushed during the period of 
adolescence for that enterprise until it 
became a self-supporting and pros- 
perous undertaking. 

"That these men — and there are 
thousands of them — should carefully 
guard their enterprises from aggres- 
sion is only natural. They know at the 
present time that their success is at- 
tracting constant attention from other 
{Continued on page 592) 


592 


Motion Picture N e ^ 


"New York's Opinion Is Not Weighty 


J. D. Williams, Manager of First National, Upon 
Completion of Nation- Wide Tour, States Views 
of New York Film Circles Are Inadequate 

CONTRASTING the facts, obtained at first hand on his 
recent trip of five weeks into eighty per cent of the ex- 
change territories, with the pre-tour opinions and ideas, 
expressed to him by prominent film men in New York on a 
score of important film topics, J. D. Williams, Manager of 
First National Exhibitors' Circuit, has returned from his work 
of nationalizing that organization's exhibitor campaign against 
producer monopoly of theatres with the declaration that New 
York film circles are just eight per cent accurate in their 
gauge of country-wide conditions in the industry. 

" And that eight per cent of accuracy in New York-born 
opinions that are supposed to be statements, applying to the 
entire United States," he declares, " is no less because New 
York City, as a film territory, represents about eight per cent 
of the gross revenue on the average release." 

Heads Must Tour Annually 

" Moreover," adds Mr. Williams, 
" no motion picture executive has 
either the right or the ability to assume 
the responsibility for directing the na- 
tional destinies of a film concern un- 
less he considers it a very important 
part of his success to visit the various 
territories, at least once each year, and 
acts accordingly. A theatre tour at 
least once every six months by film 
executives would be nearer to a prac- 
tical discharge of executive duties. 

," Film conditions, according to the 
Broadway ideas, may be accepted, as 
an average, as being eight per cent 
correct. Before Mr. Schwalbe, Mr. 
Gordon and I left New York, we heard 
countless opinions about what exhibi- 
tors were doing; what they intended 
to do; what trend the business would 
take in the year to come ; what the big 
developments of the next twelve months 
would be; and, of equal volume in 
discussion, but of greater inaccuracy 
and greater importance, the actual con- 
ditions now existent in all territories, 
which have a very material bearing on 
the immediate future. We heard local 
happenings talked about with a gusto 
which made obvious the opinion of the 
speakers that they considered the New 
York events of national importance. 

" The actual fact is that the exhibi- 
tors out in the territory read very lit- 
tle, and care less, about the changes 
in the administrative personnels of the 
various film concerns ; about the ru- 
mors that the president or general di- 
rector of this company or that has re- 
signed, or is about to resign ; that a 
certain production was given a private 
showing atop the Grand Central train 
sheds to a selected audience copied 
from the Congressional Blue Book; 
that a director favorite in the Clarastor 
grill has taken a company to Jersey 
City or any other Southern point for 
exteriors; or that a film executive just 
imported from some other industry an- 
nounces his candidacy for exhibitor 
favor with an expose of his views of 
the motion picture business. 

" In personal talks with many keen, 
capable exhibitors, there was not an 
instance when one of them requested 
(Continued on page 596) 



C. A. Meade, who has joined C. B. Price 
Company, Inc. 

C. A. Meade Joins C. B. 
Price Company, Inc. 

As another evidence of the expan- 
sion of the business of C. B. Price Co., 
Inc., they announce the association 
with them of C. A. Meade. 

Mr. Meade entered the picture world 
via the General Film Company at 
Kansas City and the Mutual at Omaha, 
and when the V. L. S. E. was or- 
ganized he was selected to open the 
offices at Dallas, Texas and New Or- 
leans which he managed for nearly 
two years. He was next transferred 
to the management of the V. L. S. E. 
offices at Cleveland and Detroit, leav- 
ing the V. L. S. E. to become Special 
Representative of Pathe on the Pacific 
Coast. 

Mr. Meade brings to the C. B. Price 
Company a wide knowledge of condi- 
tions in all parts of the country and 
a large acquaintance throughout the 
industry. He was closely associated 
with Mr. C. B. Price during his con- 
nection with the Mutual and V. L. S. 
E. companies. 


WISE, UNITED CIGAR STORES PRESIDENT, 
ON GOLDWYN BOARD OF DIRECTORS 

EDWARD WISE, president of the United Cigar Stores, was 
elected a member of the Board of Directors of the Goldwyn 
Pictures Corporation on Tuesday, December 23. It is con- 
sidered significant that another of America's leading business 
men has joined forces with the Goldwyn company. 

As president of the United Cigar Stores, Mr. Wise has moulded 
the destiny of one of the largest corporations in the world — a 
company which has girdled the country with evidences of growth 
and big business from both retail and manufacturing stsmdpoints. 

In the fifteen years during which Mr. Wise has been associated 
with the United Cigar Stores, he has seen the company grow 
from one small store in Nassau Street, New York City, to an 
organization owning more than 1,000 stores from coast to coast 
and from the Canadian border to the Gulf of Mexico. 

Much of the development of this enterprise is due to Mr. Wise's 
activity and versatility. He thinks through every problem which 
presents itself. And now, in the prime of life, he is addressing his 
enthusiasm and trained business ability to the motion picture 
industry. His advent is looked upon as a force which will help 
the Goldwyn organization to realize its aims and ideals with the 
sureness and certainty that sound business methods and con- 
structive foresight assure. 


Morris Kohn at Realart Heln 

Succeeds Arthur Kane Who Lately Re- 
signed; Has Had A Successful Career 


AN important announcement has 
just been made of the appoint- 
ment of Mr. Morris Kohn to be presi- 
dent of Realart Pictures Corporation, 
-succeeding Arthur S. Kane, who re- 
signed some weeks ago. Mr. Kohn 
has been treasurer of Realart since the 
organization of that lively young com- 
pany last June. In the interim since 
Mr. Kane's resignation, Mr. Kohn has 
devoted all his time and attention to 
Realart, in co-operation with General 
Alanager John S. Woody and the com- 
pany's affairs have moved along with- 
iiut a hitch. 

" There will be no change in the 
general policies of Realart," said Mr. 
Kohn. " As I have stated several 
times lately our determination is to 
make pictures of unusual excellence 
from successful book or plaj' titles. 
The releases already made offer a fair 
indication of the sort of pictures I 
have in mind. No effort or expense 


will be spared in giving our you 
stars adequate mediums for th 
varied talents. 

" The Mayflower specials alrea 
released by our organization are al 
indicative of the high standard i 
have set and there are announcemer 
of others to follow. 

" It is well known," continued V 
Kohn, " that I have had an intima 
connection with Realart's policies sin 
the company was started. Along wi 
every other member of its lively w 
ing staff, I have the good of the 
ganization very much at heart, 
this end there is bound to be ti 
closest sort of co-operation from tJ 
highest official to the humblest offi' 
boy." 

Morris Kohn is no novice in the m« 
tion picture business. Among thw 
who know, he is credited as being c« 
of the most experienced and best pos 
ed men. 


Zukof's Theatre Plans 

(Continued from page 591) 
investors in their community. They 
also know that the real insurance for 
the continued success of their theatres 
is an assured supply of motion picture 
stories, expertly produced, widely ex- 
ploited and timed to the public's de- 
sire. This is and has been the policy 
of Famous Plaj'ers since its inception. 

" During the past year more than 11,000 
theatres exhibited Paramount Pictures. It 
is a record of which I am very proud. It 
is a tribute to the men and women ot the 
studios and a mark of credit to our dis- 
tributing organization. Our service during 
the present season will be even greater. 

" Back of the present, however, are seven 
years of organization building, large capital 
outlay and experience. Owners of many of 
the best theatres in the United States are 
not lacking in an appreciation of these facts. 
More theatres have become substantial en- 
terprises because they were founded and 
have grown with Paramount Pictures than 
the theatres that have played all other 
brands combined. 

"There is going to be a great stimulus in 
theatre building in the next few years. One 
factor only may retard this wholly desirable 
movement, however, and that is a lack of 


belief by exhibitors and investors that tl 
source and supply of good motion pictur 
will continue. I am speaking as a produo 
when I say that good pictures, in fact gre. 
pictures, will continue to be made by ns- 
that the plans which this company hi 
under way will warrant the most certai 
confidence. I have just had a series i 
important conferences with Mr. Lasky an 
Mr. De Mille on this point. 

" Our company for some months has bee- 
working with a number of prominent exhib 
tors who have enlisted our co^operatiol 
Thus they have assured to themselves for 
period of years a constant source of pictm 
supply for their screens and we have o1 
tained a permanent outlet for our pictuit 
commensurate with their values. 

" I am therefore very happy to invite eJ 
hibitors anywhere and everjwhere to con 
municate with me in regard to the estal 
lishing of permanent relations between then 
selves and ourselves. However, I will t 
glad to furnish pictures as before to an 
exhibitor on our present contract basis. W 
are asking nothing from an exhibitor bi 
the opportunity to perpetuate his own an 
our business and in return we are guarantci 
ing to him the -very best product that mone> 
brains and experience can furnish. 

" I regard our exhibitors' good will ai on 
of our greatest assets. The extension of oi; 
co-operative policy among the theatres th; 
have supported us in the past and will su[ 
port us in the future, I believe, will be on 
of the greatest stabilizing influences eve 
developed in the industry." 


a n u a r y i o , i g 2 o 


593 


tyt^rohman Increases Capital a Million 


(•UPE NEGATIVES GOING OUT OF DENMARK TO 

GERMANY 

A LETTER to American manufacturers that Denmark con- 
cerns are making dupe negatives and smuggling them inio 
Germany is contained in a letter from Ben Blumenthal, 
President of Export and Import Film, to the home office. 
He writes: 

In Copenhagen (Denmark) numerous concerns have been 
formed with the purpose of buying pictures for Holland in 
Denmark, making dupe negatives of same and trying to smuggle 
them into Germany. 

A Mr Gluckstadt, one of the partners in a Copenhagen concern, 
has formed three different companies: Continental Film Agency, 
Copenhagen; Continental Commercial Company, Copenhagen, and 
Det Nye Danske Film kompagni, Copenhagen. They have bought 
new copies of various American films, had them duped and smug- 
gled them into Germany. I succeeded in having the police seize 
these films in Berlin and am taking standing measures in Denmark; 
I am trying to have the said Gluckstadt and his partners arrested. 

I am going to considerable expense and trouble with regard to 
these illegal buyers. It is in the interest of the entire industry to 
put a stop to this illegal traffic, and I may say it was fortunate I 
was in Europe at the time. 


^edicts Big Field Abroad 


John C. Graham of 
Industry is Due fo 

N A FTER five years of repression 
1 and restriction, brought about 

the war, the motion picture indus- 
|ry in Great Britain today stands on 
ie threshold of the greatest period of 
Kpansion and prosperity in its his- 
tory." This, in brief, is the opinion 
jf John Cecil Graham, General For- 
Representative of the Famous 
*layers-Lask>- Corporation, who re- 
imed to New York Christmas day 
ifter an absence of two years. 

Mr. Graham has issued a lengthy 
statement, from which the following 
'pertinent paragraphs have been selected 
as representing conditions in the for- 
crn fields : 

The reconstruction period will wit- 
(ness the building of the finest type of 
[theatres throughout Great Britain. Be- 
■ fore leaving London I was informed 
that a number of large theatre circuits 
in operation had obtained numerous 
' sites for costly motion picture thea- 
J tres, and the coming months will wit- 
ness an even greater activity in this 
I respect. 

I "Through the Danish-American Film 
Corporation, Ltd., a newly organized 
corporation, arrangements have been 
made for the opening of the great 
territory in Central Europe. 

" Arrangements have been made for 
the opening of the Russian territory. 
Plans have been completed or are in 
the making for the wider exploitation 
of Paramount Artcraft productions in 
Italy. 

"The signing of a commercial treaty 
between Great Britain and Persia is 
opening the way for the development 
of that wide territory included in West- 
ern Asia, which includes Asia Minor, 
Persia, Mesopotamia, South Caucasus 
and other countries in this virgin terri- 
tory. 

"The motion picture industry in 
France is making rapid recovery from 


F. P.-Lasky Asserts 
r Boom in England 

the effects of the war. Paramount Art- 
craft productions are distributed 
throughout France, Belgium, Switzer- 
land and Egypt by Societe des Etab- 
lissements Gaumont. We have just 
completed arrangements with this com- 
pany for the distribution of Para- 
mount-Artcraf t productions in Hol- 
land, Turkey and Greece." 


Seattle Mayor Strong for 
Sunday Openings 

'Declaring that he not only believes 
in Sunday motion pictures, but goes to 
them on Sundays, as well, JMayor C. B. 
Fitzgerald of Seattle told why he be- 
lieves in keeping the theatres open on 
Sundays. 

"I wanted to see the 'Miracle Man' 
as I heard it was such a clean, pro- 
gressive picture. The only time I could ~ 
see it would be on a Sunday, for dur- 
ing the day I am busy and in the 
evening if I am not busy, I want to 
rest. So the only time I had to see it 
was on a Sunday and I am glad I 
went with my family. 

"I am not in favor of the unclean 
pictures and I am sure if there were 
more on the clean type, there would 
be no objections from a few in the 
ministry and 'goody-goodies,' who 
want to sit around all day and gossip 
about their neighbors. A good picture 
is a sermon to me. I go to church in 
the mornings on Sundays, but I do not 
see why this should hinder me from 
seeing an interesting or artistic pic- 
ture. 

" I have found that this is not 
only a recreation to me, but to thou- 
sands of others as well. 

"I don't see how any one can be so 
narrow as to want to get rid of Sun- 
day pictures, especially since there are 
so many educational features that go 
with them." 


William Sherrill Announces Increase From Half 
Million to $i,6()(),()0(); Big Plans Are On Foot 
for Production in Coming Year 

OFFICIAL aiiiiouiiceiuenl uas made tliih week hy William 
L. Sherrill, President of The Frohman Amusement 
Corporation, that at a special meeting of the stockhold- 
ers of the company it was voted to enlarge the operations of 
the corporation and to that end to increase the capital stock 
of the company from $500,000 to $1,600,000 and arrange- 
ments have been completed for the early utilization of this 
increased capital. 

" After six years of consistent endeavors in the production 
of high class motion pictures," said Mr. Sherrill, " I feel that 
the industry has reached the stage where the public looks to 
the independent producer for consistent high art productions, 
and as the only independent organization that has never laid 
down its oars from the time of its initial production, it be- 
hooves The Frohman Amusement Corporation to keep in step 
with that march of progress. 


Plans for the Year 

"My study of conditions, which has 
given rise to a wonderful collection of 
data, convinces me that the year 1920 is 
the beginning of many years of sub- 
stantial and rapid progress. Since it 
is a conceded fact that the production 
of motion pictures is a business re- 
quiring large capital, necessarily I 
could not proceed with my program of 
extended operations without the sup- 
port of added capital. 

"There is no longer the worrisome 
situation of being confronted with the 
opposition of program productions or 
of theatres contracting far in advance 
to fill open dates. 

"The year 1920 will see produced by 
The Frohman Amusement Corporation 
four super-features with a real and 
not? a near star and of stories from the 
pen of recognized literary lights of the 
world, and finally we will produce two 
extraordinary road show attractions, 
that is, photoplays built to play in legiti- 
mate theatrical theatres, and command- 
ing legitimate theatrical admission 
prices. Added to this there will be 
twenty-six two-reel Western Dramas 
starring Myna Cunard. These will be 
produced along the lines of features as 
far as production, story, scenic invest- 
ment ,photography and advertising and 
exploitation are concerned ; in short, 
they will be Frohman Features in two- 
reel lengths befitting feature prices. In 
addition to this we will release twenty- 
six two-reel Comedies with a come- 
dian of recognized popularity and 
these too will be feature attractions of 
themselves. When I say feature pro- 
ductions, I mean that the same care 
and attention as well as expenditure 
will be made as would be made if we 
started out to make these attractions 
of five, six or seven reels. I recog- 
nize that this is indeed an ambitious 
program for a single independent pro- 
ducing organization, but it is prompted, 
not alone, as I have stated, by the pros- 
perous condition of the photoplay 
market, but as well by the demands 

{Continued on page 613) 


^ The latest news of the 
week. i 

^ What first run theatres 
are doing. 

[ ^ See pages 609-610-611.612. j 

National Film Officers 
Recently Elected 

The new officers of the National 
Film Corporation of America, who 
were elected since the death of "Smil- 
ing Bill" Parsons, the National's 
founder, are : Harry M. Rubey, presi- 
dent ; Treasurer, Crawford G. Logan ; 
secretary, William La Plante; vice- 
president and general manager, I. 
Bernstein. The present National Film 
Corporation was organized December 
30th, 1915. 


Argus President on Trip 

H. H. Cudmore, President of The 
Argus Enterprises of Cleveland, has 
just started on an extensive trip 
through the south and west, visiting 
the company's branches, distributers 
and many dealers, to complete plans 
for a big, high-powered sales cam- 
paign to be inaugurated for the vari- 
ous equipment which Argus is manu- 
facturing and distributing nationally. 
Mr. Cudmore expects to be back at his 
desk by February first. 


F.I.L.M. Election 

The New York F. I. L. M. Club held 
its annual election of officers Wednes- 
day evening, December 17th, and the 
following were elected for the ensu- 
ing year : 

President, Mr. I. E. Chadwick, Merit 
Film; First Vice-President, Mr. J. 
Kleine, First National ; Second Vice- 
President, Mr. Wm. Raynor, Pathe; 
Secretary, Mr. Behren, Ayone Film; 
Treasurer, Mr. H. Siegel, Select; Ser- 
geant-at-Arms, Mr. I. Schmerta, Fox 
Film. 


594 


M 0 I i o n Picture \ e u 



"Good Fellows" and their wives got together Saturday evening, Dec. 27, at the Hotel Astor as guests of Inter-Ocean. 


Inter-Ocean Film Holds Ball 

Masque Ball on December 27th at the 
Hotel Astor Proves Decided Success 


THE Inter-Ocean Film Corporation 
held its third annual masque ball 
on Saturday evening, December 27, at 
the Hotel Astor. The dancing was 
well under way at nine o'clock and con- 
tinued until midnight. The entertain- 
ment committee under the chairman- 
ship of Gus Schlesinger had provided 
an excellent orchestra which furnished 
number after number that kept the 
dancers, in gay costumes, tripping the 
light fantastic until midnight sounded 
the call for an elaborate supper. 

Immediately preceding the supper, 
six prizes were awarded by a com- 
mittee for the most original costumes. 
The committee, consisting of Miss 
Adams, Mr. Gradwell and Mr. Blais- 
>dell conferred awards on the Misses 
Schulhof, Raines and Horne and 
Messrs, Hornc, Salazar and Schlesin- 
ger, the latter of whom received the 
" booby prize " amid a general outburst 
of merriment. 

After supper had been served, the 
assemblage was entertained by a pro- 
gram of professional performances. 
Professor Huber got the audience 
laughing with his comedy tricks of the 
magic art. Miss Emma Ainslee and 
Miss Ethel Whiteside also entertained, 
assisted by Miss Seevers. Among the 
other performers were Jim Dougherty, 
Burt Walton, Al Pianadosa. Wickie 
Bird and George Curtis. The enter- 
tainment concluded at 3 : 10 A. M. The 
program was favorably received by 
those present. 

President Pan' rro--"r ••■a'-, 

absent, being abroad at tlic present 


time, and George Newgass, vice-presi- 
dent, acted in the capacity of ranking 
officer of the Inter-Ocean Corporation. 
Among some of the other officials 
present were: Secretary and Treasurer, 
Frederick F. Neuman ; Foreign-Sales- 
manager, Gus Schlesinger; E. H. Kauf- 
man, manager accessories department, 
and Mrs. Kaufman; and Jacob L. 
Kempner, manager domestic distribu- 
tion. 

Among the guests of the company 
were Ricord Gradwell, of the Pro- 
ducers Security Corporation, accom- 
panied by E. W. Donahue, general 
manager of the American Steel and 
Wire Company; Mr. and Mrs. Sidney 
Garrett; Edward Godal, managing- 
director of British and Colonial 
Kinematograph Company, Ltd., of 
London; Evelyn Greeley; Major and 
Mrs. Herbert M. Dawley; Mr. and 
Mrs. Allan Lownes; Millard Ellison; 
M. S. Epstin; Mildred Adams; and 
Mr. and Mrs. Edward M. James. 


hospitals and aviatrix of real skill that 
he would give her a position in pic- 
tures if she would come to America. 
It was her desire to work in produc- 
tions requiring skill and daring — not 
the love-making variety. 

It develops she has lost the direc- 
tor's name and*address and is making a 
public appeal to him to get in touch 
with her, feeling sure he remembers 
the promise. 

If the soldier-director wishes to keep 
his promise he can find the young 
woman by addressing G. W., Care of 
E. S M. P., London, E. C. 


Soldier-Director Sought 
to Keep War Promise 

A post-war incident somewhat out 
of the ordinary has developed from 
the promise made a young English 
woman, wife of an officer who died in 
battle, by an American motion picture 
director who was in the U. S. army 
al>road. 

The director promised this young 
V oman, who had been variously motor 
driver for Prench generals, nurse in 


''The Same to You*' 

To the multitude of well-wishing 
friends who extended greetings for 
Christmas and the New Year, 
Motion Picture News, its officers 
and the members of its staff, wishes 
to say a hearty " Thank you." 

A wish for a successful New Year 
goes out to the following who re- 
membered us, all of whom we can- 
not reach personally or by letter: 

Tom Moore, Washington ; Harry K. Lu- 
cas, Atlanta, Ga. ; Lee L. Goldberg, First 
National Exchange ; H. R. Weber, Cham- 
bersburg, Pa. ; Martin J. Quigley, Samuel 
Goldwyn, Goldwyn Exchanges ; Joe Plunkett, 
Colonial Theatre Management, Idaho Falls, 
Ida. ; Norma Talmadge, Constance Tal- 
madge, Realart Pictures Corporation, Will 
T. Gentz, Harry Raver, Frank P. Giganti, 
Western Theatre Equipment Co., Charles F. 
Moyer, Ralph Block, The Rudolphs, B. P. 
Fineman. 

Marcus A. Beeman, Mr. and Mrs. J. W. 
Binder, A. J. Moeller, Henry Bernstein, 
Tom North, Nicholas Power, Jackie Saun- 
ders, E. M. Porter, Precision Machine Com- 
pany ; Frederick H. Elliott, David P. How- 
ells, James A. Beecroft, Felix F. Feist, Will 
C. Smith, American Projection Society, Mr. 
and Mrs. Charles B. Taylor, Sydney S. 
Cohen, Mr. and Mrs. Hector Pasmezoglu, 
Mr and Mrs. Milton E. Hoffman, M. Henri 
Hoffman, Mr. and Mrs. Carl Jessen, The 
Enterprise Optical Mfg. Company. 

Harry B. Watts, Mr. and Mrs. Brj-ant 
Washburn, A. Jules Benedlc, Motion Pic- 


ture Journal ; Paul Gulick, Charles F 
Moyer, Middle East Films, Ltd., Singapore 
Mr. and Mrs. L. H. Grandjean, New Or 
leans, La. ; Laurel Canyon, Howard Esta 
brook, George Buchanan, Venice, Cal. ; Ear 
Gulick, New York Athletic Club; Grao 
Wynden Vail, Allgood Pictures Corp. 
Lawrence A. Urbach, Trade Review ; Wil 
liam O. Hagan Hurst, Mamzen Co., Ltd. 
Tokyo, Japan. 

E. M. Porter, Precision Machine Co. 
Peter Smith, Marshall Neilan Prods. ; J. R 
Grainger, Marshall Neilan Prods. ; D. W 
Griffith, P. A. Parsons, Frederick H. Elliott 
Pathe Exchange, Inc., Joseph F. See, Mr 
and Mrs. Frank V. Bruner, Harry K. Lucas 
Lucas Theatre Supply Co. ; Arthur J. Lang 
Howard Deitz, Mabel Condon, Wm. Noble 
Goldwyn Pictures Corporation ; Louis B. 
Mayer, John LeRoy Johnston, Finkelstein 
and Ruben Theatres, Robertson-Cok 
Company. 

Frederick H. Elliott, B. V. Schulberg, 
Edward Earl, Edward Hardin, Joseph F. 
Confal, R. W. Baremore, Lawrence A. Ur- 
back, Mr. and Mrs. Harry Reichenback, C 
P. Goerz, American Optical Co., Arthur 
James, Bob Cochrane, Universal ; Herbert 
Howe, C. L. Yearsley, E. J. Hudson, O. F. 
Spahr, Edgar Oswald Brooks, Pathe ; Davi-^ 
L. Williams, Williams Printing Co. ; Wr 
Wright, Vitagraph ; Mr. and Mrs. Harry ! 
Poppe, Lemeart Mason, Jaxon Film Corp 

Chas. R. Rogers, Mr. and Mrs. Jacques 
Tyrol, Charles Condon, Anita Stewan 
Prods. ; Mr. and Mrs. William Marion 
Hight, Stanly H. Twist, F. B. Warren, Mr. 
and Mrs. Irving Mack, Alfred S. Black, J- 
R. Darling, Fox Film Corp. ; Reeland Pub- 
lishing Co., Allan Dwan, A. L. Fineman, 
Ed. Rosenbaum, Tamar Lane, Francis T. 
Carroll, Jay Gove, John E. Hennegan, Carl 
Laemmle, Pres., Universal Film Mfg. Co.; 
Silas Frank Seadler. 

Winfield Sheehan, J. D. Williams, Record 
Gradwell, Mr. and Mrs. John C. Flinn, 
Patrick A. Powers, A. Lichtman, Alfred S. 
Black, J. A. Berst, John F. Chalmers, Ralph 
Proctor, Paul Brunet, H. M. Thomas, Mgr., 
Rialto Theatre, Omaha, Neb.; Henry W. 
Kahn, Metro Pictures, Buffalo, N. Y. ; C 
Lang Cobb, Charles C. Pyle, Willard Howe, 
Reginald Warde, Willard C. Patterson, 
Edward L. Hj-man, Strand Theatre. B'kh-n, 
N. Y. ; Lambert Guenther, W. H. G'leringer, 
F. C. Quimby, Pathe; T. O. Eltonhead, 
William Rudolph, Mr. and Mrs. W. A. Bach, 
Carl Anderson. 


^ How are the First Runs 

Advertising? 
«I See Page 609. 


[on u a r y i o , 1920 


595 


Chicago and ihe Ulid^Wes^ 


[New York Office for Newsy Items From Here and TKere 

Hyman Attractions — - ' 


The rapid expansion in business of 
e Hyman Attractions has made it 
cessary for this concern to open a 
ew York office, and Mr. T. C. Braun 
ift Chicago last week for Broadway 
take charge. He will look after Mr. 
[yman's personal interests, as well as 
,e buying of pictures, and some of 
S first work will be the selling of 
The Penny Philanthropist " through- 
t the Empire State. 
The home office of Hyman Attrac- 
ons is enthusiastic over the way ex- 
ibitors are booking " The Penny 
hilanthropist " in the Middle West, 
nd H. R. Philips, who represents the 
yman interests in Chicago's south- 
ide, reports he has booked 35 thea- 
res for this feature, and Ed. L. Brich- 
tto is running him a close race on the 
lorthside. 

Mr. Hyman recently has acquired 
he Chester Single-Reel Screenics for 
Illinois, Indiana and Michigan. 


Milton Schonberger has resigned as 
Cleveland representative of the Indus- 
trial and Educational Department of 
Universal and it is reported he is con- 
sidering several offers to take im- 
portant positions in the exchange end 
of the industry. Mr. Schonberger is 
one of the mos: widely known men in 
the business and was service manager 
for Universal and filled other positions 
with that corporation before being 
called to military service. He spent 23 
months with the colors, 11 of which 
were overseas and on his release from 
the army, organized the Cleveland In- 
dustrial and Educational DepaVtment 
for Universal. Recently he came to 
Chicago, following the resignation of 
Al Brandt. 


Circuit Repeats Booking 
with American 

C. A. Stimson, General Sales Man- 
ager of the American Film Co., re- 
ports the Northwest Exhibitors' cir- 
cuit among the recent heavy bookings 
which continue to come in on the 
"Flying A" Super-Feature, "The 
Hellion." F. W. Normand secured 
the contract for the same 105 theatres 
which did great business with " Six- 
Feet Four." 

Seven theatres in Seattle, and lead- 
ing houses in Tacoma, Spokane, Olym- 
pia, Bellingham, Hoquiam, Pullman, 
Everett, Centralia, Aberdeen, and 
Other Washington cities are included 
in the circuit; also Butte, Billings, 
Anaconda, Livingston, Miles City, 
Missoula, Harlowtown, Helena, Kali- 
spell, and Havre in Montana; Boise, 
Pocatello, Moscow, and Lewiston in 
Idaho; Portland, Salem, Astor, Baker 
and Pendleton in Oregon. 


Journal Acquired by 
Chicago Firm 

Willis & Eckels & Mack of Chicago, 
has added another department to its 
rapidly growing service station by pur- 
chasing from Jacob Smith the Inter- 
state Film Review, a paper devoted to 
; the interests of the exhibitors and 

Iexchangemen of Illinois, Indiana and 
Wisconsin. 
I Beatrice Barrett, who through her 
activities in the trade paper field has 
attained a wide acquaintance and popu- 
larity in the motion picture circles of 
the middle west, and an ability to get 
. the theatremen to tell all the latest 
news; and who has been editor of the 
Interstate Film Review since its in- 
- ception, has been retained by Willis & 
Eckels & Mack as editor of the paper. 


The new Riviera Theatre, a 1200 seat 
house, the largest on the southside in 
Milwaukee, was opened about January 
1st. 


Another live wire has been added to 
the Beehive Exchange sales force, 
Frank Graham, well-known through- 
out Wisconsin, has started on the road 
for Mr. Cropper's Company. 


A. L. Robarge, owner of the Lyric 
and the Majestic Theatres at Wausau, 
Wisconsin, and the Grand at Merrill, 
has taken over the Gem Theatre at 
Oconto, and is negotiating for other 
houses in the northern part of the 
state. 


Chicago's newest moving picture the- 
atre, the Panorama, which formerly 
was known as the Pine Grove, will 
be welcomed by Northsiders. Mr. and 
Mrs. J. C. End, managers of the new 
theatre, are experienced and able ex- 
hibitors and promise many innovations 
for their patrons. A splendid orches- 
tra under the direction of A. Leon 
Blum, a well-known pianist, has been 
engaged. 


The Luna Amusement Company, of 
which H. H. Johnson is general mana- 
ger, owners of the Luna Theatre at 
LaFayette, Indiana and the Lyric 
Theatre, Fort Wayne, Indiana, have 
just purchased the lease of the Gaiety 
Theatre at Kankakee, Illinois, and will 
reopen this theatre on January 20th as 
a combination house, vaudeville and 
pictures. It was learned that Vita- 
graph's old Hoosier standby, J. A. 
Humphrey, was the intermediary in 
closing the deal and it is safe to say 
that Vitagraph productions will have 
a prominent place in the Gaiety pro- 
gram. 


Oscar E. Wobrock, Fort Wayne, In- 
diana, former owner of the Lyric and 
Hippodrome and the Creighton, recent- 
ly has made a long term lease on the 
Temple Theatre, Fort Wayne and now 
is redecorating and refitting this house 


which was scheduled to open on New 
Year's Day with vaudeville and pic- 
tures. The Temple is one of the old 
time Icgitima.e theatres, seating 865, 
and is located in the Masonic Temple. 


W. D. Martin has sold the Badger 
Theatre at Neilsville, Wisconsin to 
P. E. Smith. 


Samuel Sax, Indianapolis manager 
for Select, was in Chicago this week 
for a conference with Mr. Selznick 
and reports that Selznick picture book- 
ings in his territory have increased by 
25 per cent over the old Select pro- 
gram. 


Changes are coming rapidly in ex- 
ploitation departments of various 
Chicago film exchanges these days and 
the latest publicity man to announce 
his, resignation is Paul Gerard Smith 
of Select, who will cease to be con- 
nected with the Chicago office of Select 
on the 1st of the year. Mr. Smith, 
who is known as one of the best idea 
men in exploitation that Chicago has 
produced, has some big things in view 
and will make them known to the trade 
shortly after the new year. 


Fourth Wholesome Film 
is "Humpty Dumpty" 

" Humpi_\' Dumpty " fourtii of the 
Wholesome list ot pictures will be 
completed within the next two weeks, 
it is reported. M. Feldstcin, general 
manager of the Wholesome Film Cor- 
poration, expresses himself as being 
most agreeably surprised at the fine 
results evident in " Humpty Dumpty " 
as it nears its completion. 

" Ciiulcrclla, Red Riding Hood and 
Twinkle, Twinkle Little Star have cer- 
tainly taken hold of the state rights 
field since Wholesome put them on a 
state rights basis recently," said Mr. 
Feldstein. " But I believe " Humpty 
Dumpty " will not only eclipse their 
achievement, but will prove to be one 
of the most talked of pictures of the 
season. 

" It is my contention that there is a 
little bit of 'kid stuff' in all of us, 
even up to the gray haired grand 
daddies." 


F. C. Hensler has been appointed 
manager of the Milwaukee office of 
Hallmark. Mr. Hensler formerly was 
connected with the Pathe office in 
Omaha, Neb. 


O. R. Hansen, Chicago district 
manager for Robertson-Cole, returned 
from a trip to Kansas City, Dallas, 
New Orleans, and other Southern and 
Western points, greatly pleased with 
the business outlook. He is in New 
York this week to attend a meeting of 
all Robertson-Cole district managers 
who are planning to do a big business 
with the " Beloved Cheaters," Lew 
Cody's new picture. 


Harry Loper, owner of the Lyric 
theatre at Springfield, has bought a 
site for a new 1,800-seat house. Mana- 
ger Watts, of the Vodet and Gaiety 
theatres, has purchased the Lyric from 
Kunz Brothers. 


George West, of the Cropper Dis- 
tributing Company, is back in Chi- 
cago after a five-weeks' trip to the 
West Coast, and reports a strong de- 
mand for Alice Howell comedies, of 
which the Cropper Company are dis- 
tributors. The Consolidated Film Cor- 
poration has taken the series of 26 
Alice Howell comedies for California, 
Arizona and Nevada. 


Daniel Roach, who was recently ap- 
pointed exploitation representative of 
Paramount-Artcraft, with headquar- 
ters in Chicago, has taken charge, and 
will have entire control of pubHcity 
matters in this district for that com- 
pany. 


Spanuth Sermonette Is 
Taken by F. P.-Lasky 

The first Spanuth Sermonette, " The 
Christmas Message," will become a 
part of the program furnished by the 
non-theatrical department of the Fam- 
ous Players-Lasky Company, according 
to the terms of an agreement made 
between that company and H. A. 
Spanuth, president of the Common- 
wealth Pictures Corporation. 

Mr. Spanuth recently returned from 
New York where he went to show the 
first of these novelty films to Nathan 
H. Friend, general manager of the 
Educational Department of Famous 
Players-Lasky, which furnishes pro- 
grams for churches, schools and clubs. 


Around the Exchanges 

The Silee Film Exchange is plan- 
ning to put out two big features each 
month and two new series of come- 
dies besides the Sambo Comedies and 
the Jaxon Comedies, according to 
President Lee Herz. This Chicago 
exchange has expanded a great deal 
during the year just past, and expects 
to become even stronger during 1920. 
Branch offices have been opened in 
Springfield, III., and Indianapolis, 
Ind. 


J. L. Friedman, president of the 
Celebrated Players Film Corporation, 
has been busy lately getting control 
of some new pictures, and announces 
that he has closed with Frank W. 
Thajer, of the Merit Film Corpora- 
tion of MiiHicapolis, for a serial, 
" Million Dollars Reward." He also 
has taken over some Hank Man come- 
dies and other subjects. 


Brusc Godshaw has joined the staff 
of the Mickey Film C'5>mpany, of Illi- 
nois, and will handle the exploitation 
of " Mickey." 


596 


Motion Picture New 



Here he is, boys — Jack Dempsey powdering down his grease paint prior to beginning work on the Pathe serial production, 
" Daredevil Durant." The colored gentleman is " Big Bill Tate," Dempsey's former sparring partner, who now seems to have 
adopted the somewhat less precarious occupation of ladies' maid 


BUFFALO 

Buffalo exhibitors are planning an 
elaborate farewell banquet for Richard 
C. Fox, local manager of the Famous 
Players-Lasky exchange, who has just 
been appointed sales manager for the 
United Kingdom for the Fox Film 
Company with headquarters in Lon- 
don. Mr. Fox, who is one of the 
most popular men in local film circles, 
will leave Buffalo for his new post 
late in January and the banquet in his 
honor will be given about January 15. 


Clayton Sheehan, district manager 
of the Fox Film Company, has inaugu- 
rated an educational department in the 
local branch, where films of instructive 
nature are handled. 


Thomas W. Lamb, New York archi- 
tect who designed the Capitol theatre 
on Broadway, was in Buffalo recently 
looking over the site for Loew's Buf- 
falo theatre and it is said to be his in- 
tention to draw plans for a fine thea- 
tre for the Queen City of the Lakes. 


Fire, which was discovered in the 
basement of the Bijou theatre, James- 
town, N. Y., caused damage estimated 
at $10,000 on December 21. 


The local Fox office aided Gerald K. 
Rudolph, managing editor of the Buf- 
falo Enquirer, is staging a big Christ- 
mas party for Buffalo's poor children 
in Broadway auditorium by loaning 
several new films, including a batch of 
comedies to entertain the little folks. 


Industrial Dispute 
Wa.xes Warm 

(Cnntiyiucd frnm page 590) 
men. He said in all his experience as 
a member of the committee he did not 
recollect a case which was presented 
more wretchedly and with less skill 
and ability than that of the motion pic- 
ture exhibitors. 

"So much for the tax hearing. As 
to the advertising question which Mr. 
Black said he discussed with us and 


in which according to his lying state- 
ments we were out for our personal 
gain as the sole object of all our 
thoughts, the true facts were as fol- 
lows : 

Mr. Black told us that he had made ar- 
rangements to have three sets of slides 
made with suitable quotations relating to 
the need of repealing the proposed taxa- 
tion. These slides he said he proposed to 
have displayed on the screens throughout 
the country. On each of these slides was 
to appear the name of some national ad- 
vertiser who in return for the advertising 
value would pay a substantial sum of money 
in order to defray the expenses of a anti- 
tax campaign. We told Mr. Black that we 
did not believe that such a plan would 
help the situation any in the State of New 
York because the political situation was 
satisfactory to us at the time. We took 
occasion after having declined his slide offer 
to call his attention to the copy of a con- 
tract which had been sent by him to a 
Vvestern exhibitor. The western exhibitor 
had sent it back to us with a request for 
information. The copy referred to was a 
copy of the contract which Mr. Black de- 
scribed as a " Book Lovers' Contest." We 
had examined the contract and had run 
across the name of H. A. Mintz, Esquire, 
of Boston. Mr. Mintz interested us be- 
cause under the terms of the contract he 
seemed to be one of the chief beneficiaries. 
Mr. Black smiled in a somewhat em- 
barrassed way and after a little hesitation 
told us that H. A. Mintz, Esquire, of 
Boston, was his personal attorney. We 
asked him whether his advertising commit- 
tee had been consulted by him on this con- 
tract proposition and he replied that he had 
attended to the matter for them. . No other 
matters of any kind were discussed be- 
tween us and Mr. Black either at this con- 
ference or before the conference or after 
the conference, any where or at any time. 
We cannot make it strong enough that we 
are not interested in any way in any pro- 
ducing or distributing companies. 

Here are the plain, simple facts, con- 
trasted with the willful and deliberate dis- 
tortions of Alfred S. Black. 

Sydney S. Cohen. 
Samuel I. Berman. 
Chas. L. O'Reilly. 

Mr. H. H. Lustig, head of the Cleveland 
exhibitors' league in an interview last week 
stated that the exhibitors of America would 
almost to a man oppose an organization 
which bound itself to distribute films which 
were the product of one producer, as is 
the announced plan of the Motion Picture 
Exhibitors' I^cague of America, through its 
president, Mr. Black. 

He said further that, as a member of the 
Motion Picture Exhibitors' League adver- 
tising committee, appointed by Mr. Black 
at the convention in St. Louis last year, 
he had not been consulted in regard to the 
plan announced by Mr. Black. 

In wires to Sydney S. Cohen, president 
of the New York State League, and tem- 
porary chairman of the committee for the 
protection of the screen, Mr. Lustig con- 
gratulated Mr. Cohen for his efforts, and 
declared the members of his organization 
were behind the move unanimously. 


New York's Opinion 
Not Weighty 

(Continued from page 592) 

an^ verification or denial of the 
choicest bits of gossip current in New 
York film circles. They did not ap- 
pear at all interested in the personali- 
ties of the executive side of the pro- 
ducing and distributing branches. But 
they did ask innumerable questions 
about matters that are directly perti- 
nent to their own immediate affairs. 

" Everywhere there were voiced a 
genuine interest in the new Capitol 
theatre here. They wanted to know- 
all about its appointments; what new 
architectural features it had; how its 
floor plan had been arranged ; the deco- 
rations in the lobby and foyers; the 
type and kind of projection equipment; 
and the arrangement of the programs 
which Air. Bowes creates. The rea- 
son for this interest was that the Capi- 
tol, as an unprecedented example of 
theatre construction, offered sugges- 
tions and ideas for exhibitor use in 
improving their own properties. And 
there was a great deal of pride in be- 
ing able to recommend many of its 
unique features. 

" Exhibitors did not ask for reports 
on the progress that producing com- 
panies were making on trips heralded 
by much trade paper space, but they did 
manifest a sincere interest in the ex- 
ploitation that has been given by the 
big first-run houses to productions 
already released. They want ideas on 
showmanship; on advertising; on 
novel, but practical, publicity stunts 
that will help them to attract more 
patronage to their houses. They want 
to know what other exhibitors are do- 
ing to win the elusive ' occasionals ' 
among theatre patrons. 

" The New York viewpoint on the 
industry as a whole is at least ninety- 
two per cent short of being compre- 
hensive on the majority of subjects it 
elects to envision. Here we have a 
purely local condition of affairs, spon- 
sored largely by developments in the 
New York City exchange and execu- 


tive offices. This is constantly beii 
stretched to unsupported national pr< 
portions, because a certain number • 
the individuals here operate on nati 
al lines. And being m daily touch 
the strictly local affairs of Mai 
tan, they more often than not trans! 
them into terms of nation-wide coi 
lions. 

" This is not strange or in any w 
a result to be criticised. It is somi 
thing that is typical of every fil 
ritory. In Michigan there is the 
general interest in film affairs 
troit, and happenings there are tb 
gauge by which many exhibitors mei 
sure the industrj-. It is a condi 
peculiarly local to every territory, 
there is every reason and excuse 
it in the territorial headquarters oui 
side New York, because in the othc 
exchange centers there are no genen 
headquarters or home office executiv 
staffs directing a national business. 


tors, large and small, for larger and mor 
luxurious theatres. The big, underlying rea 
son for this tendency to speed evolution i 
the many evidences that the great specia 
almost unanimous sentiment among exhibi 
feature productions of last season gave 0 
the prime need for more capacity. Exhibi 
tors with theatres seating fifteen or eightec 
hundred are thinking now of houses that wil 
accommodate twenty-five hundred or thre 
thousand. The theatremen who have beo 
operating with from six hundred to 
thousand seats are convinced that houses ar- 
needed that will accommodate twelve bun 
dred or fifteen hundred patrons. 

" Many of the small town exhibitors, will 
three hundred and four hundred seat thea 
tres, are thinking about remodeling, or o 
building entirely new structures, with fron 
fifty to one hundred and fifty per cent in 
creases in capacity. Of course, this is goinj 
to mean fewer theatres, in the end, becatisi 
one large theatre, erected in a locality tha 
is now supporting three small houses, eventu 
ally will close at least one of the others 
But this should tend to intensify the publii 
demand for screen entertainment. Record: 
for theatre patronage for the United State? 
show, in their total, a considerable difTerenc( 
against the Government's total of adult popu 
lation. New and more elaborate theatre; 
will encourage the reluctant element to un 
bend and follow in the wake of populai 
fancy. With the new era of theatre enlarge 
ment there will be an ever increasing markei 
for bigger production effort. 

" It was extremely interesting to checl 
up some of the many rumors common tc 
New York about the elaborate theatre hold- 
ings being rapidly acquired by some of tht 
producer - distributors and chain - theatre 
operators. On Broadway, it was daily Bos 
sip that house after house and chain aftei 
chain were being purchased. The rumors 
grew until, before I left on the trip, I was 
told in all confidence that the total for two 
or three concerns had reached close to four 
hundred theatres. The fact is that not more 
than three out of twenty reported transac- 
tions actually took place, or will take place, 
in the territories we visited. 

" The greatest question in the mind of the 
average exhibitor is about the future changes 
in the releasing affiliations of stars and pro- 
ducers whose pictures are in demand. The 
rapidity with which these changes have oc- 
curred in the last year or two has been the 
source of great difficulty for theatre owners 
Moreover, it has added materially to their 
costs of operation without benefiting either 
the producers or exhibitors. They are hope- 
ful - better dep"'-"'' of rirH>>r out of the 
recent chaos of changes and upheavals wWA 
in many instances, i,ave dcpmcd tntatres of 
stars after the owners had gone to great ex- 
pense in popularizing and identifying them 
with specific houses through several forms 
of advertising." 


Stringent Theatre Ordi- 
nance Proposed 

The matter of adopting a theatrical 
and motion picture ordinance in Grand 
Rapids, Mich., still is in the balance, 
with the probability that the teeth, so 
far as the theatre men are concerned, 
probably will be drawn from the law 
before its adoption by the city com- 
mission. The ordinance, as now before 
the commission, has a provision strong- 
ly forbidding exhibition of pictures 
showing scantily clad or nude figures. 


a n u a r y i o , i g 2 o 


597 



he Hign Lights of Broadway s 


-OR the inauguration of this page, we could 
not have chosen a more auspicious week. To 
begin with, there arc four great features play- 
g at the Broadway picture palaces. Also about 
e best balanced bills we have seen in a long time. 
Speaking of features, we must tell you that with- 
ut doubt Doug Fairbanks' latest is about the best 
'ng he has ever released. Reminiscent of the 
amous " His Picture in the Papers " in style of 
onstruction although not in story, Fairbanks does 
11 that he has ever done and then some. The 
icture has quite an idea back of it, too — the effect 
at the planning of incidents which seem to prove 
t the supernatural is an assured fact will have 
n the mind of a normal young man. At the end 
f the feature some great camera effects are 
chieved. Take it from us that " When the Clouds 
oil By " is a winner from every angle. 
The next show we saw after the Rivoli was that 
t the Strand. The feature here is Griffith's 
The Greatest Question," which may not be this 
reducer's greatest picture but will rank close to it. 
With a plot of ancient vintage, had it not re- 
eived the injection of the faith in God thought, 
Mr. Griffith has builded a drama that will grip 
he most hardened and sophisticated theatergoer. 
He is not always pleasant in the scenes he uses and 
some of his characters are vicious, cruel and bru- 
tal but he has real drama in his latest contribution 
to the silver sheet. As for the cast, it could not 
be surpassed. 

Josephine Crowell, George Fawcett and Eugenie 
Bessercr portray characters which rank with any- 
thing ever done for the screen. Miss Gish isn't 
given the opportunity which was presented in " Bro- 
ken Blossoms," but has a role which fits her like 
a glove. 

At the Rialto, Charlie Ray's " Red Hot Dollars " 
is getting rounds of applause after every screen- 
ing. So far as story goes this is another time- 
honored plot without even a villain, but it is en- 
tertainment of the sort which most people 
thoroughly enjoy, and the star makes the most of 
his opportunities, which are plentiful. You can 
book this and promise your patrons the best Ray 
picture in a long time. 

The feature at the Capitol, " Back to God's Coun- 
try," drifts in to New York somewhat late and 
you will therefore know as much about it as we 
do. It strikes us as a real novelty and in this we 
have the concurrence of the exhibitors who have 
played it. 

For other " highlights " we will have to choose 
Dr. Hugo Reisenfeld's two prologue numbers at 
the Rivoli. 

The first to be given is an interpretive dance by 
five maidens, two costumed in white gowns cut 
in a sort of semi-riding habit style and three garbed 
in black in the same mode. A very pretty drop is 
used, showing a giant tree trunk covered with snow 
as its principal scenic object. In front of this the 
dancers give their number with two of the quintet 
holding a white net some ten feet long in a hori- 
zontal position above their heads into which stage 
snow sifts. From time to time the girls scoop 
the stage snow from the stage and dump it into 
the net. The lightings for the act are purple, 
dimmed with sunset effects on the lower portion 
of the drop as if the sun had just dropped beneath 
the horizon. 

The other special is a vocal number, " Deep 
Down Within the Cellar," sung by Emanuel List, 
basso, in costume and in front of a drop which 


Timely Tips on Short Subjects 
''Chilkat Cubs" 

Educational — Robert C. Bruce Scenic 

THIS single reel is a camera trip in the 
Chilkat Alaska district made famous 
in the gold rush days of the 90's, but 
now as primeval as if the adventurers 
from every known country had not flocked 
to its mountains and valleys. Scenically the 
offering is on a par with those which have 
proven so successful in the past and also 
shows two young bear cubs in varying 
antics from rough and tumble fights to 
eating a morning meal of white ants. The 
bleak and barrenness of scenes of mountains 
in high altitudes in cold regions is relieved 
by some pretty water shots and the cubs 
mentioned. This ranks as better than a 
" filler " containing much that will interest 
even those who do not get entertainment 
from the usual scenic subject. Shown at 
the Rialto for the week of Dec. 28th. 


Memory Lane" 

Post — Paramo unt 

A CONVENTIONAL scenic showing 
" rippling brooks and wooded nooks," 
the scenes being tied together with a 
descriptive poem. Pleasing especially 
when snow and ice abound in northern 
climes and a glimpse of the summer time 
even in celluloid form is a treat. Follows" 
the overture on the Rivoli program. 


''Children of the 
Netherlands" 

Pat he 

THIS is a hand colored reel of the 
travelogue variety in which glimpses 
of the people, costumes, habits and 
physical contour of the Netherlands 
is shown to good advantage. Like most of 
these subjects the colors given to trees, 
buildings, costumes, etc., are unnaturally 
▼ivid but the film has a distinct educational 
value and a certain charm in the contrast 
of colorings. Shown on the Strand bill. 


suggests the olden time wine cellar with its mas- 
sive columns and stone ceiling. 

A window high above the singer's head infers 
that the dim light of the set comes from this 
source, and to heighten this effect a stream of sun- 
light seems to be streaming into the cellar, probably 
obtained through the use of a fan-shaped net at- 
tached at the ends to the stage and the place on 
the drop where the window is painted, ahhough 
it may be painted on the drop. The singer is 
attired in a " Dutch doublet " costume and sits 
before a beer keg on which rests a stein from 
which he takes an occasional sip. Near the close 
of his rendition the artist rises with stein in hand 
and completes his selection from a standing posi- 
tion. 

Dr. Reisenfeld is also presenting another novelty 
this week at the Rialto in the addition to the orches- 


tra personnel of Bela Nyary Czimbalom, soloist, 
who assists in the rendition of the overture, " First 
Hungarian Rhapsody." For those who do not 
know what sort of musical instrument a czimbalom 
is, and we confess that we didn't, we will state 
that same is a string contraption like a piano but 
is played with two hammers in the hands of the 
performers. In tone it somewhat resembles the 
piano but has a more mellow note which might be 
said to be somewhat "flat." Dr. Reisenfeld ex- 
plains on the program that the chief musical in- 
strument of the Hungarian gypsy is the czimbalom 
and that many of the strains of the First Rhapsody 
are imitations of this instrument. In the overture 
as arranged for the Rialto number the czimbalom 
is used for a solo during the rendition. 

The paragraphs concerning the czimbalom which 
we have mentioned as appearing on the program, 
is an instance of a feature at Dr. Reisenfeld's 
theatres in which something explanatory concern- 
ing the overture is always printed following the 
listing of the selection and its author. It is cus- 
tomary to give a little history of the opera from 
which the overture number is taken with perhaps 
something about the composer. To exhibitors who 
would like to inaugurate this idea for their pro- 
grams and do not have the required musical edu- 
cation to do so, wc would say that sufficient in- 
formation may be gathered from the Victor Talk- 
ing Machine Company's catalogue and a more elab- 
orate book published by the same company entitled 
" Book of the Opera." 

^Both these books may be obtained through any 
music store handling Victor goods, either records 
or machines. That it is an appreciated service has 
been proven by the fact that both the Rialto and 
Rivoli programs continue the use of these little 
stories after having made considerable effort to 
determine the public's interest in such information. 

Another Rialto number which sticks its head up 
above the ordinary is the scenic " Chilkat Cubs," 
since it has all the virtues of the usual reel of its 
kind and in addition shows the antics of two half- 
grown bears at close range with a little story told 
in sub-titles furnishing good comedy. 

Likewise at the Strand a scenic strip is shown 
as a part of the Review which gets some remark- 
able close-ups of the most wary of game birds, 
the wild duck. This is titled "Hunting Wild 
Ducks," and is released by Goldwyn. 

Goldwyn comes in with another novelty strip on 
the Strand bill in a Bray cartoon which explains 
the existence and reason for the tides in a fashion 
that -demonstrates the versatility of the motion 
picture as well as presents entertainment in edu- 
cational form. 

At both the Rialto and Strand an unusually in- 
teresting strip is found in the current events num- 
ber. This is a Kinograms release showing scenes 
at Calcutta during a giant celebration with hun- 
dreds of gorgeously decorated elephants and thou- 
sands of India residents in a monster parade. The 
title is " They Do Say India Celebrates." 


^ The Stock Ticker of the Indus- 
try — 

^ What First Theatres Are Doing — 
^ Pages 609-610-611-612. 


5"S (Exhibitor oeiM^ej 


Motion Picture New 



Mary Miles Mintcr and Ellen Beach Yaw playing hostess' to boys from Los Angeles' orphan homes, 

at the California theatre 

How the Grand of ChesteVy Pa., 
Put Over ''Male and Female'' 

With Profitable Results 


'pHE GRAND THEATRE in Chester, Pa., is 
the photoplay theatre of refinement in the City 
and Delaware County. The policy of the manage- 
ment is conservative in harmony with its estab- 
lished reputation and any ordinary or " high- 
falootin ' press agent's stunts will not be tolerated. 
In fact, the two daily newspapers are controlled by 
one company and never have they participated in 
circus, teaser or publicity schemes, indirectly or 
directly, knowingly or unknowingly. 

This explanation is made for the purpose of con- 
veying a little conception of the barriers and ob- 
stacles in the press agent's path. And as the appro- 
priation is limited also, it naturally necessitated 
some deep thinking, when the publicity man was 
told to beat the established record, made by 
" Mickey." 

Every available, desirable location was plastered 
with " Male and Female " posters and a checking 
system proved that the bill poster did his duty. 
Fifteen of the biggest stores in the heart of the 
city displayed large lithograph cut-outs, manufac- 
tured with the aid of corrugated card board by the 
press agent. On each cut-out some article of 
merchandise was placed so as to make the display 
appropriate and harmonize with the other mer- 
chandise in the window. On a one sheet cut-out of 
Gloria Swanson, jewelry added to the beauty of the 
poster. A pearl necklace on her neck, a wrist 
watch on her arm, etc. In another window, her 
feet w ere in real slippers ; in another window she 
wore ;). beautiful gown, etc. Accompanying each dis- 
play was a beautifully painted card reading " From 
a scene in ' Male and Female ' showing next week 
at the Grand theatre." 

On Thursday, December 11, four days prior to 
the first showing of the picture the Chester Times 
announced three prizes of $25 for the best essays, 
of not more than one hundred and fifty words, 
entitled " My Impressions of ' Male and Female.' " 
As the prizes were given, presumably, by the paper, 
the article ran on the first page. Regularly each 


day, another story on the contest appeared on the 
first p?.ge of this paper, keeping up the excitement. 

On Saturday, December 13, "Male and Female" 
practically dominated the newspaper. On the first 
page was a quarter of a column story about the 
contest, on page two ran a single inch ad teaser, 
and one on page three. On the fifth page, a single 
column box headed " To High School Students " 
again called attention to the essay, suggesting that 
contestants see the film at the Grand theatre. At 
the bottom of that column was another inch teaser. 
On the editorial page, a teaser was the topmost ad. 
On pages eight and nine were also inch teasers. On 
the tenth page, an inch teaser was the only ad on 
the page. On the twelfth page was another single 
inch. 

The fourteenth page carries " The Next Week's 
local amusement houses Chat." The first write-up 
was that of " Male and Female." Another teaser 
at the top of most of all ads. On the fifteenth page 
another inch teaser. 

The last page was all " Male and Female." A 
big heading read " Appropriate Gifts for Chester's 
" MALE and FEMALE." The other ads all dealt 
with " Male and Female." The Grand thus received 
the benefit of almost one hundred and eighty inches 
of space, while paying only for sixty-four 
inches. The four heaviest lines on the entire back 
page were " ' Male and Female,' GRAND All Next 
Week." 

The judges consisted of the superintendent of 
public schools, the Mayor of Chester and the head 
of the largest bank in the county. 

The front of the theatre is very well arranged. 
A sign about one hundred and fifty wide was hung 
from the second story to the roof. On the dozen 
lobby doors leading to the box office and the in- 
terior of the theatre, a beautifully large still was 
pasted on cardboard with announcement of the 
production and date. It is needless to relate that 
" Male and Female " did business at the Grand, the 
biggest business in the history of the house, making 
good for the theatre's publicity man, E. M. Oro 
Witz, his stint of beating the " Mickey's" record. 


Miller's Theatre Gives Free Sho^ 
and Souvenirs to Orphans 

LOS ANGELES had never gone in for "frt 
shows," no matter what worthy purpose mig^ 
he the object, until recently, when the Milk 
Theatre, one of the first run houses, established 
precedent for the city by giving a special perfoi 
mance where no admission was charged, the publi 
wasn't invited and where souvenirs were give 
away. Manager Roy Miller had as his guest 
about six hundred children from orphans' home 
in and about Los Angeles to see the Mary Mile 
Minter film, ''Anne of Green Gables," which ha 
an orphans' home atmosphere. The children wer 
brought to the theatre at 10 o'clock in the morning 
and after viewing the picture were given larg< 
apples by Miss Minter and Ellen Beach Yaw, thi 
noted singer, who is sponsor for the Lark Ellei 
(Orphans' Home. 

Just what this event meant to the homeless 
Noungsters, viewed from the usual term "home, 
may be imagined by a glance at the accompanying 
cut taken after the special performance. Miss Min 
ter had the time of her life, being "big sister" tc 
the little shavers, and Miss Yaw contributed to the 
pleasure she gets from charity work. 

Incidentally Miller's theatre received quantities 
of front page stories from the Los Angeles news- 
papers, a "heart interest" feature being something 
that the editors never overlook, even if some show- 
man does gain some free exploitation in its pub- 
lishing. 

Theatre Has a Basket Ball Team 

IN a letter, which begins with "I receive your 
valuable magazine and do not believe that 
could get along without it," Jack B. Jourdaine, 
manager of the Central City, Ky., Union Theatre^ 
tells us that he not only guides the destinies of the 
above mentioned show shop but also has a basket 
ball team whose members are composed of theatre 
employees. He thinks he has the only quintet in 
the South, which may be figured two ways : one 
that he considers it the best one, and the other 
that it is the only five representing a theatre. 

The Union is owned by the Miners of Central 
City. During the recent strike, when any one who 
was temporarily short of coin of the realm for the 
above mentioned reason, he was admitted with only 
payment of the war tax. He found the policy made 
a lot of friends for the house and for him as its 
manager. 

The accompanying cut shows yoq the Union 
Theatre basket ball club. The nice looking chap 
with the white sweater is Mr. Jourdaine. 



The Union theatre basket ball team which is 
inalcinci its utanaocr and home town. Central 
City. Kw famous 


January i o , i g 2 o 


(Exhibitor Service) 599 


''Every woman'' Sign Sixty -Four Feet Long 


Park 
from 


Theatre, Boston, Gets Billboard Service 
Store Show Windows to Striking Results 


{ 

*l_|E who runs may read " and Bostonians who 
* *• walk or ride along Washington street (the 
in stem) in the vicini;y of the Park Theatre, will 
not fail to learn that " Everywoman " is the current 
ttraction. Directly across the street the sixteen 
ig show windows of the old Siegel-Cooper s;orc 
in the Bacon building fairly " shriek " " Every- 
woman " to the passer-by 
The Siegel-Cooper store has been vacant for 
sme time and since last September the Park has 
held the windows under contract for advertising 
purposes. Several instances of the good use the 
Park management is making of them has been 
recorded in these columns. During the six weeks 
run of " Male and Female " the windows were 
utilized for an elaborate setting. 

When " Everywoman " was booked at the Park, 
the exploitation department of the Park desired 
something different in the way of advertising and 
decided to use " paper " for this purpose. 

In four of the biggest front windows, directly 
opposite the theatre entrance, is a painted banner, 
built in four sections. The word "Everywoman" 
in letters five feet high and three letters to a 
window, runs the length of all four windows, a 
total of 64 feet. The letters are a brilliant orange 
on a circus blue background and make one of the 
most effective combinations imaginable. Under- 
neath, on each window, is a panel containing a 
catch line and below this are the words " Park 
Theatre — Now." The remaining windows are 
filled with 1, 3, and 6 sheets, the special series of 
ten-three sheets, showing the principal characters 
from the play, being used as the main display. In 
all, over 250 sheets of paper were hung. 

Although the clock on the Siegel-Cooper building 
registers twelve as you may see by one of the ac- 
companying cuts, we would call this publicity a 
"ten strike." Even those who do not favor the bill- 
board method of advertising pictures cannot fail to 
admit the amount of attention which this " flash " 
is bound to receive. We have no idea what leasing 
the windows costs the Park, but feel sure that what 
ever the amount is the space acquired is worth it. 

Samuel Pinaski, manager of the Modern and the 
Park theatres, also provided an innovation in 
Boston picture presentation by staging an elaborate 
prologue for the "Everywoman" showing, the 
success of which is best estimated Jiv the news 





1 




i! 

K 

Bill 




% 





'ft' 



i,* If 1 


P 






4-' 


Another vicxv of the Park's billing of " Everywoman 

story which the Boston American of Saturday, 
December 18 gave the prologue presentation. 

The following is the American article, stripped 
of its introduction : 

It has been customary to introduce special photo- 
play productions with a news comedy reel as well 
as with an ^overture by the house orchestra. But 
Mr. Pananski decided that in this instance some 
extra feature in harmony with the photo-drama 
itself would be more in line with the ideal bill. So 
the Park manager himself wrote and staged an 
attractive tableau scene, in which Thomas E. 
Clifford, the well-known Boston baritone, and Miss 
Emily A. Fuller, a pretty girl with an engaging 
personality, enact an episode that serves as a 
prelude to Tesse L. Lasky's screen \ ersion of the 


in the Siegcl Cooper vacant store u-indoxvs 

fnniou-- mor:di:\ plav. Mr. Clifford appears as 
Exi)erience and Aliss Fuller as Everywoman. First 




Hou- the Park is advertising " Everywoman ' 


by ut Hieing 
store 


the show window's of the old Siegel Cooper 


Samuel Pinaski manager of the Park and 
Modern theatres Boston 

Experience sings a reminiscent song, " When I 
Was Twenty-one," and then he gives Everywoman 
some fatherly advice, in much the same spirit as 
Truth and Nobody give counsel to Everywoman 
in the photoplay. 

The novel scene was received enthusiastically at 
all of last week's performances, and Manager 
Pinanski was warmly congratulated by theatrical 
men, who visited the Park to see " Everywoman." 


600 (Exhibitor Service) 


Motion Picture News 



Roediger Says Lobby Display 
" Stopped 


em 


C. R. Roediger took llu 


title of Mabel Nonnaiid's offering. " l^t>s'airs and Doivii," in literal fashion, and 
evolved a lobby display that "stopped the passerby" 


M honey Plays "Eyes of Youth 

Double Length Engagement 


VV7HEN "Eyes of Youth" played the Rialto 
theatre, Providence, a two weeks' engage- 
m,ent, by the way the first picture in some time to 
receive so extensive a booking. Manager Mahoney 
having in mind that two weeks is quite a spell for 
one picture to play a city of the size of Providence 
mapped out a publicity campaign which would 
attract the extra business necessary to make the 
run profitable. 

A special newspaper advertising campaign was 
inaugurated that was characterized by big displays 
and which heralded the star and the title of her 
new production above all other features being 
shown in Providence at the time. 

The feature of most of the display advertising 
was its artistic appearance. The house employs a 
press agent who has all advertisements hand drawn 
and then a plate is made, which goes into the form. 
Different poses of Miss Young were used in these 
on different days, while there was just a few of 
the principal catchline material used to act as 
drawing power. The prices were then played 
heavily with especial attention being given to even- 
ing prices. 

A great deal of paper such as six and three 


sheets were put out with window cards. A total 
of 800 pieces were displayed in various parts of the 
city and the outlying sections. 

Manager Mahoney arranged his performances in 
such a way that the last evening show started at 
8 :30 p. m. This gave him a chance to get any 
overflow from other houses and at the same time 
permitted those who had gone to other picture 
houses late in the afternoon to get in on " Eyes 
of Youth " before they went home. This plan 
worked out admirably and much additional business 
seemed evident. 

A special musical program on the big organ was 
given, this including the following: Hindu Song, 
" Dolores " waltz, " La MandoHnta," " Melodie " by 
Friml, " Variety," caprice, " Minuet " by Pader- 
ewiski, " Simple Aveu " by Thome and " II Trova- 
tore " selection. 

A contest was introduced and on the first day 
Manager Mahoney reported that it justified itself. 
There were three contests in fact, one for the girl 
of Rhode Island having the prettiest eyes, one for 
the oldest man and one for the oldest woman in 
the State, who never wore glasses. To the winner 
of each $50 in gold was given. 


ACCORDING to C. R. Roediger, advertising 
manager of the Rialto and Strand Theatres, 
Tacoma, Washington, whom we have been im- 
portuning to dig us up some samples of exploitation 
stunts, the lobby display used for the engagement 
of Alabcl Normand in "Up Stairs," "stopped 'em 
dead," and it is not hard to believe this when one 
takes a glance at the accompanying cut which iJhi — 
trates better than words, how this lobby display Wd- 
constructed. 

The display was designed by H. Wellington 
Woodin, manager of the Strand, and the result of 
his efTorts places him in the artist class. Along 
with the lobby display idea. Manager Woodin de- 
cided to engage a jazz band of five pieces and this 
novelty helped advertise for the Strand and "Up 
stairs," although, according to our good friend 
Roediger, it was the lobby display which is given 
credit for the phenomenal business the feature did. 

While at first glance the display shown looks to 
be very complicated, it is really not so difficult of 
construction, nor yet so expensive. Get your scenic 
artist and stage carpenter on the job and give 
them the illustration, and in a few hours they will 
be able to reproduce a display identical with this 
one. Attention is directed to the use of cut-outs 
of the characters who appear with Miss Normand 
in the feature, and of the fact that Mr. Woodin 
costumed his ushers as "bell hops" for the show- 
ing. Also to the catch lines used in the special 
posters used. 


Southern Exhibitor Originates 
Good Novelty Idea 

THE first exploitation story for "Behind the 
Door," the latest Thos. H. Ince special produc- 
tion starring Hobart Bosworth, and incidentally the 
first production in which this favorite actor has 
appeared in some time, comes from the Arcade 
Theatre, Jacksonville, Florida, managed by Phil 
Gersdorf, who is rapidly making himself a figure 
in the picture field in spite of the fact that he has 
not as yet reached his majority. 

Besides his usual amount of newspaper display 
and other ordinary exploitation methods, Mr. Gers- 
dorf put out a little novelty card which appeals 
to us as a very good idea. 

The herald is folded and stapled together and 
has no printing on the back at all when fastened 
at its opening edges. On the front is the picture of 
a rough board door with the question, "What is 
behind this door?" printed over it. The space about 
the "door" is cut on three sides so that it opens, 
disclosing an announcement of the coming attrac- 
tion at the arcade and describing the picture as "a 
screen version of Gouverneur Morris' sensational 
story in Collier's W^eekly." 

" Look and See " invites the person who picks up 
a card to open the "door" and view the announce- 
ment. This is a form of the "teaser" advertising 
which has a real point and should have been an 
excellent medium for arousing interest in the 
feature booking. 


Thomas D. Soriero, Strand theatres, LowelL 
Chas. H. Williams, Strand theatre, Providence, R. I. 
Harold B. Franklin, Shea's Hippodrome, Boffalo. 
Jack Knhn, Loew's StUlman theatre, Clevelajid. 
George J. Schade, Schade theatre, Sandusky. 
H. C. Horater, Alhambra theatre, Toledo. 
Mark Gates, Dayton theatre, Dayton, O. 
S. Barret McCormlck, Circle theatre, Indianapolis. 
Edward Li. Hyman, Strand theatre, Brooklyn. 
Theo. L. Hays, New Garriek theatre, St. Paul. 
A. J. Moeller, Theatre de Luxe, Detroit. 
Sid Laorence, Alhambra theatre, Detroit. 
L/«o A. Landau, Butterfly theatre, MUwankee. 
George Fischer, Alhambra theatre, Milwaukee, Wis. 
4mliiu L.. Johnson, New Garriek theatre, Minn- 
eapolis. 

Paul Gasdanoylc, Strand, Cleveland, O. 

C. Edgar Momand, Garden theatre, Flint, Hich. 

Charles C. Perry, Strand theatre, Minneapolis. 


Advisory Board 

Exhibitors Service Bureau 

W. S. McLaren, Majestic and Colonial theatres, 

Jackson, Mich. 
Willard C. Patterson, Criterion theatre, Atlanta. 
Chas. G. Branham, S. A. Lynch Ent., Birmmeham. 
R. B. Wilby, Strand theatre, Montgomery, Ala. 

E. V. Richards, Jr., Gen. Mgr., Saenger Amuse- 
ment Co., New Orleans. 

F. L. Newman, Newman, Royal and Regent 
theatres, Kansas City, Mo. 

C. A. Lick, New theatre. Fort Smith, Ark. 
Herbert J. Thacher, Strand theatre, Sallna, Kan. 
Arthur G. Stolte, Des Moines theatre, Des 
Moines, Iowa. 


H. M. Thomas, Strand theatre, Omaha. 
A. H. Hilton, Paramount theatre, Lewiston, Idaho. 
George E. Carpenter, Paramoimt-Empress theatre. 
Salt Lake. 

Sam W. B. ' Cohn, Sunset Theatre, Portland. 

E. J. siyrick, Rialto theatre, Butte. 

A. S. Kolstad, Liberty theatre. Hood River, Ore. 

Eugene H. Roth, CaUfomia theatre, San Francisco. 

J. A. Partingrton, Imperial theatre, San Francisco. 

Ralph Ruffner, Rialto theatre, San Francisco. 

Sidney Grauman, Grauman's theatre, Los Angelee. 

A. C. H. Chamberlin, Opera House, Madera. CaL 

R. E. Pritchard, Director of Publicity and Advertis- 
ing, Allen Theatrical Enterprises. Toronto, Can. 

Louis K. Sidney, Kings, PersJiings theatre, St. Louis. 
Mo. 

Pliil. Gersdorf, Manago", Arcade theatre, Jackson- 
ville, Florida. 


a n u a r y i o , i ^ 2 o 


(Exhibitor Service) 601 


The "Bear'" Facts of An Excellent Story 

How Knapp and Murphy Advertised " Back to (iod's 
Country " in Their Strand Theatre, San Bernardino, C-al. 



F you ever go to California over the Santa Fe 
railroad you will fall asleep some night after 
ding for seemingly endless hours over a flat 
esert country, which will lead you to believe that 
le whole territory of Arizona and New Mexico 
.n't worth two dollars and a quarter. If you make 
le trip in the winter time you are liable to lose 
Dnsciousness in the midst of a howling blizzard, 
'herefore in the morning when the train stops at 
•an Bernardino, Cal., for breakfast and you step 
ut on the platform of the station into a warm 
■opical climate with palm trees waving and all 
le other evidences of what it means to live in 
unny California, about your surprise is going to 
e complete. 

If you walk up the street a way, not far, since 
•an Bernardino is only about 25,000 population, 
ou will see the Strand theatre, a pretty new house 
/hich looks and is prosperous. The Strand is 
lanaged by J. C. Knapp, who belies the theory 
hat living in a warm climate saps the energies 
nd dulls the imagination, for Mr. Knapp is a 
•ve showman and believes in publicity and ex- 
loitation of his attractions enough so he is always 
loing the unusual to get the attention of San 
lernardino's population, residential and tourist. 
Vhen Manager Knapp played "Back to God's 
Country," he employed some of the novelty sug- 
estions originated by the press sheet staff of the 
reducers. 

To use the expression of L. L. Tally of Tally's 
Cinema, of Los Angeles, to whom we are indebted 
or much of the data for this story ; Knapp read 
he "sinned against" press sheet and then went to 
he bat. He used newspaper space as he had 
lever used it before. Consequently he received 
nore free publicity than he had ever received be- 
fore. The morning of the opening day he and his 
itafl stenciled the entire town with bear tracks, 
(the stencil idea from the press sheet). This bear 
irack stunt was preceded by a teaser campaign of 
'Follow the Tracks." 

However, Knapp was not satisfied with doing 
just the conventional and that which had been 


suggested by the press sheet, but used the imagina- 
tion we have previously spoken about. 

The result of putting on his "thinking cap" was, 
that he secured the services of Charles Murphy, 
the famous animal trainer, who was responsible 
for the animal actors used in the filming of "Back 
to God's Country." Mr. Murphy, with his know- 
ledge of animals staged a prologue of big propor- 
tions. In addition to this he led a big black bear 
through the streets as a bally-hoo. The accom- 


panying cuts will show Mr. Murphy and his bear 
working for the "Back to God's Country" engage- 
ment. 

Since all exhibitors are not located near enough 
to Los Angeles to make it possible to secure Mr. 
Murphy's services or any otiier of the "experts" 
who are to be found around the film center, this 
recital of what Mr. Murphy did is of little value. 
However, there docs remain the moral of "exploita- 



tion pays ' and there may be a real live bear with 
a trainer from the Emerald Isle or Sunny Italy 
somewhere in your neck of the woods who can be 
pressed into service when you play this animal 
actor feature. If so, do not fail to hire him. Your 
experience should be the same as that of the enter- 
prising manager of the Strand, the biggest business 
in the history of the house, in spite of the fact that 
San Bernardino is a bad matinee town. 



liimuirr Knapp of the Strand theatre, San Bernardino. Cal. zcith a smile on his face and a paint brush 
in his hand, all set for his "Back to God's Country" showing 


602 (Exhibitor Service) 


Motion Picture News 



Co-operative Advertising with 
Merchants Again Wins 

THE engagCTient of "Jinx" at the Lyric Thea- 
tre, Belleville, 111., was also marked by a dis- 
play of live exploitation methods. The outstanding 
feature of the campaign put over by the Lyric was 
the fact that although it included a large street 
parade, co-operative advertising with a number of 
local merchants, an attractive stage setting, and a 
variety of other mediums, its cost was represented 
mainly by a few free tickets to the show and the 
use of the screen for advertisements of the mer- 
chants whose ce-operation was enlisted. 

One week prior to the opening of " Jinx " at the 
Lyric, the management distributed one thousand 
black cat heads prepared as a novelty herald. This 
was followed by a co-operative drive with the local 
music stores, which resulted in two windows of the 
store being devoted to a display of the " Jinx " 
song appropriately tied-up with the picture by 
announcement cards and scene stills. In addition, 
each window had the name " J-I-N-X " in letters 
five feet high and made up of the black cat cut- 
outs. 

A notable feature of the Lyric's campaign was 
a circus contest open to the children of the town 
in which tickets of admission were given to the 
youngsters vtho presented themselves at the box- 
office arrayed in circus costumes and bringing with 
them wagon floats decorated in circus style. The 
contest was heavily publicized and the number of 
youngsters that responded was far beyond the 
most sanguine expectations of the manager. 

The children and their floats were assembled 
in front of the theatre at noon of the opening day. 
Then led by a small band, the. parade which was 
abundantly equipped with "Jinx" banners and 
large black cats' heads bearing the title of the 
picture, was sent through the business thorough- 
fares where it blockaded traffic, caused a lot of 
excitement and generally succeeded in magnetizing 
no small amount of attention and interest. 

The parade wound up in front of the theatre 
followed by a large crowd, just in time for the 
initial performance. Backed by this whirlwind 
publicity which was supplemented by lavish news- 
paper space, " Jinx " opened to capacity business 
at the Lyric and concluded a three-day run by 
shattering the theatre's previous attendance record. 


Advance Exploitation Is Worth 
While, Says Merrill 


THE tendency to give the unusual box office 
attraction advance advertising even to the ex- 
lent of placing the current bill in second place is 
shown by the publicity the Merrill Theatre of Mil- 
waukee. Wis., is according Nazimova's latest pic- 
ture "Stronger Than Death." 

It is not so long since it was rather the custom 
of managers to expend their best efforts on the 


Attractive Lobby Display for " The 
Broken Butterfly " 

ONE of the most attractive lobby displays which 
have come to our attention in some time is 
one designed by the Alhambra Theatre of Utica, 
X. Y., for the engagement of "The Broken But- 
terfly." 

Artificial vines and flowers were twined about 
the lobby fixtures and tastefully arranged on the 
side walls and on the balustraed side of the bal- 
cony stairway which leads directly from the lobby 
to the second floor of the theatre. One sheet 
boards advertising the feature were placed along 
the side walls leading to the door of the audi- 
torium. At the street entrance other good adver- 
tising mediums were utilized, including larger 
stands of paper and scene stills from the produc- 
tion. 

The Alhambra advertising campaign was not 
confined to the theatre, other mediums being used- 
Among these was some very good display adver- 
tising in the Utica papers. The "Broken Butterfly" 
showing was satisfactory from every angle. 


picture which did not possess any special box 
office value, on the theory that the big attraction 
would advertise itself and that the weaker feature 
had to be "put over." 

Now wise managers are beginning to realize that 
it is the big feature which is worthy of the ex- 
ploitation and the one where extensive exploitation 
gets the greatest results when the box office state- 
ment is finally compiled. 

In this case of the Merrill's, the management 
might have utilized the electric's to advertise the 
current bill to advantage. Possibly the feature 
needed all the exploitation it could get to bolster 
its waning run. Probably use of the blazing let- 
ters across the theatre for the attraction would 
have sold some seats for the attraction. The point 
is that the Merrill decided that Nazimova's name 
on the sign would sell more seats for the coming 
attraction than some other star's name would for 
the one playing when the photograph from which 
this cut was made was taken. 



January l u , I Q 2 O (Exhibitor Service) 603 


Sets Pace for California Exhibitors 

Tivoli Theatre of San Francisco Experiments in 
Exploitation and Invites Others to Witness the Result 



Stage setting designed for the presentation of "Auction of Souls" at the Tivoli theatre, San Francisco 


EVIDENCE that California exhibitors will adopt 
a new style of exploitation in the form of a pro- 
logue that carries out the theme of a given aUrac- 
iion, is clearly apparent following a tryout of this 
plan by the Tivoli Theatre, San Francisco, which 
iTOUght the personal attendance of exhibitors 
!liroughout the state. 

This new thought as carried out by the Tivoli is 
.1 progressive step along the thought that it is the 
word-to-mouth advertising that best promotes the 
interests of any production and the proper develop- 
ment of this idea can mean promotion that not only 
brings patrons to the theatre but which at the same 
time sends them away pleased. 

The Tivoli tested their idea that exploitation can 
be a stimulant for word-to-mouth advertising 
with " Auction of Souls," starring Aurora Mardi- 
ganian. 

Elxhibitors throughout the state were notified by 
means of newspaper exploitation and a number 
vi personal letters that something extremely new 
111 promotion was to be tried. It is an interesting 
fact that the Tivoli risked the chances for a big 
pening attendance by playing mainly to the title, 

ar and the fact element of the attraction. Out- 
side of the facts that Aurora Mardiganian was 
termed, " the beautiful Armenian refugee who wit- 
nessed the sale of Christian girls for eighty-five 
cents apiece " there was no effort made on the 
part of the Tivoli to extract from the picture the 
sensational advertising possibilities afforded. 

The exploitation was the prologue. By an ar- 
rangement with a local California school for fancy 
dancing, the Tivoli was provided with a bevy of 
eight attractive girls who were trained specially for 
interpretive dancing. The advertising given the 
school more than compensated the institution for 
creating an original dance that typified the forti- 
tude and sacrifice of the Armenians. A lead dancer 
who conceived a dance that represented the dawn 
of a new era and the triumph of the Christians. 

The curtain rose on a desert scene just without 
the walls of a typical Turkish city. A drop curtain 



Dancer who appeared in costume shown during 
the engagement of "Auction of Souls" at the 
Tivoli theatre. San Francisco 


transparent in place gave an effect that the city had 
been sacked and burned. The dancing girls in 
Armenian costumes were guarded by two large 
Turks on either side of the stage. 

After depicting by a dance the sorrow caused by 
the capture the lights were gradually dimmed, the 
girls fall in supplication to the Master and out of 
a dense blackness there arises the indomitable white 
cross. 

To see what effect this novel exploitation would 
have on the public of San Francisco, many Cali- 
fornia exhibitors stayed about the theatre for 
several days, interested to learn what the new 
scheme would bring forth. 

And without exception the exhibitors journeyed 
home resolved to adopt the prologue as an ex- 
ploitation medium in cases where the bigness of the 
feature will warrant it. 


It's a Good Story Even If Not 
True 

SINCE this story is from a press agent, in fact 
originating with Joe Reddy, might lead the 
skeptical to believe that said story is something 
conceived in the imaginative mind of said press 
agent, naturally to be expected the morning after 
the time for making New Year's resolutions and 
entitled to be viewed with the proverbial grain of 
salt, like we will say a tale concerning champagne 
baths which movie actresses are sometimes said by 
publicists who have more nerve than good sense, 
to use in lieu of the more commonplace HO' 
dip. On the other hand we have always found said 
Joe Reddy to be a most dependable specimen of his 
species, subject to only such suspicion as naturally 
accrued to one who has adopted a profession which 
contains so many artists, a correct term, who can- 
not resist the temptation to make a story sound 
interesting even if it is necessary to distort facts. 

Therefore we publish Mr. Reddy's tale of what 
an exhibiting life is in some of the smaller com- 


munities. You can believe it or not just as you 
like. Anyway it's a good story. 

" Algona, a village of several hundred inhabi- 
tants, including the police department, is located in 
the hills of the State of Washington, somewhere be- 
tween Seattle and Tacoma and probably came into 
being after a landslide. Yet, in spite of the fact 
that even the interurban trains refuse to recognize 
its existence, and make no stop at Algona, the 
hamlet has its own motion picture theatre, and 
twice weekly shows are staged with Pathe features 
heading the programs. 

" It is nothing unusual on the face of it, for 
Algona to have its film palace — almost every towii 
in the country has one — but it is the difficulties en- 
countered and overcome by H. M. Leonard, owner 
of the theatre, that make it one of the seven 
wonders of filmdom. 

" In order to get electric current for the ex- 
hibition of his pictures, Mr. Leonard connects his 
wires with the third rail of the interurban line 
which carries 500 volts. Having no transformer, 
he uses a barrel of water for a theostat, in which 
he has suspended a tire, taken from an old wagon 
wheel. Even with the high voltage he thus gains, 
the lights occasionally get rather dim, and, in 
order to increase the power, he chases out and 
drops a handful of rock salt in the barrel. 

" This is not his only difficulty with the light, 
however. When the interurban train passes the 
theatre, regardless of whether the villain in ' The 
Thirteenth Chair' is about to strike down his 
victims, or the hero is about to rescue the pretty 
heroine from the Zulus in 'A Woman of Pleasure,' 
out go the lights entirely. After the train has 
passed, the connection is resumed. 

" Despite all these difficulties, Mr. Leonard 
manages to satisfy his audiences. He has almost 
succeeded in beating the railroad people, by ar- 
ranging his shows between trains." 


,00-^ (Exhibitor Service) 


Motion Picture X e $ 




Spends Money on " Broken Blos- 
Eoms," But the Result Justified It 


"Broken Blossoms" lobby display designed by vianagcr Gcorne 

Charlestoitm, Va. 


Kyrros of the I'irgiuian theatre, 


Suelke to Make the Town 

Come Up to Their Theatre 


WE have recently received an interesting letter 
from Karl A. Suelke, who with his dad, owns 
and operates the new Liberty Theatre of Cape 
May, N. J. As Mr Suelke says in his letter Cape 
May is more or less a dot on the map to most 
people, its greatest claim to National fame being 
in the submarine scare during war times for it was 
at this point that the German subs were reported. 

Before telling us something about the new the- 
atre, the Liberty, which as yet isn't quite complete 
although open and doing a good business he takes 
a little crack at some of our stories which have 
started out by saying small towns, when we were 
speaking of cities of some ten thousand and re- 
minds us that he is doing business in one so small 
that he is figuring that for every person in the 
town he and his father have invested twenty dol- 
lars a head, since the theatre with its two stores 
and three flats added cost $50,000. At least that is 
the way Mr. Suelke figures the situation which 
will allow you a chance to air your mental arith- 
metic and figure out how many people dwell with- 
in the village limits of Cape May. 

Speaking further on the subject of the problems 
of the small town exhibitor as we have been wont 
to call the ten thousand city man, Mr. Suelke goes 
on to say, and in saying it, he is a real optimist 
not at all dismayed that he has so large an invest- 
ment in so small a town, that "Cool Cape May" is 
going to run the big new fifty thousand dollar 
theatre in a fifty thousand dollar way, and he goes 
further than that, he proves that he is doing it. 

For instance, he was playing "Broken Blossoms" 
at the time of writing us his letter. He describes 
the amount of paper he is putting out for the at- 
traction, and as near as we could figure it without 
using something more than mental arithmetic, fifty 
dollars would about cover the cost. This is about 
twice what the average theatre in a town the size 
of Cape May would pay for a picture, let alone 
spend for advertising. 

And that is not all. The Liberty staged a pro- 
logue for the offering which would have done 
credit to a city. A painted drop, orange blossoms 
and all the effects just as the Griffith press book 
described as the proper way to put over a pro- 


logue was included in the Liberty's creation, the 
nrst venture in the art, so Mr. Suelke tells us. 

The Liberty showman sent us some programs, 
also city style and well framed and nicely printed. 
The Suelkes call their theatre "The Bright Spot 
in Cape May." Then came a paragraph in the 
Suelke letter which had us guessing since it stated 
in telling of the advertising the house does, that 
"You can see our one sheet boards as far as 
thirty miles." 


WHEN "Broken Blossoms" played the \ ir- 
ginian theatre of Charleston, West Va., jome 
few weeks ago, George Kyrros, the Virginian's 
terprising manager, was fully alive to the exploit 
tion pissibilities the feature possesses and w« 
the limit in his advertising campaign. As he sai 
in a letter which among other things states th 
the News is a great he'.p to him in advertising 
programs ; " I admit we spent some money advt 
tising 'Broken Blossoms,' as we are doing on 
good productions nowadays, but we have foud 
out that exploitation pays." 

Mr. Kyrros' campaign in some respects was 
course orthodox, but in other ways it was 
traordinary. 

Before the picture opened he engaged an aer^ 
plane and distributed a hundred thousand sma 
"dodgers " all over the city by means of the plane 
Besides an enormous number of posters, he also 
placed many hand-painted window cards about the 
city. The theatre was decorated all the way 
through to present a Chinese atmosphere and aU 
lights were covered with Chinese lanterns. Chinese 
dolls and dragons were placed about the auditorium 
and lobby and all employees were costumed in the 
style of the Orient. 

The lobby was a model of artistic construction 
as will be noted from the accompanying cut. 

Mr. Kyrros wanted to give his presentation a 
proper musical setting so he imported a famous 
orchestra from Pittsburgh, Pa., for the engage- 
ment and made much of this fact in his advertising. 
The musicians were worthy of all the claims Mr. 
Kyrros made for them and alone were the v.. - 
of attracting much extra business. The ft;. :c 
held up for a full week which is an unusual run for 
Charleston and Mr. Kyrros is satisfied that his ad- 
vertising campaign had a great deal to do with thi« 
fact. He is fully convinced that intensive exploi- 
tation is the only way to put over a really big 
picture, but laments that so few releases come 
under this head, according to his idea. 

He says : " Most of the good pictures are in 
film man's head." 



This huge sign on the side of the California theatre, San Francisco, can be seen for miles zchcn th^ ttVa* 
is unobstructed by buildings. It is illuminated at night b\ scintillators located on the roof of a low 

building across the street from the theatre 


January i o , 19^0 


(Exhibitor Service) 605 


Grauman Methods Viewed at Close Range 

How Los Angeles' Most Famous Hxhibitor 
Puts on the Show with Many Ilhistrations 



I'rom "A Xii/lit in a Forest " as staijcd by flic Grami'ii" thmtrc Los Angeles. One of S\d. Grauman's 

recent specialty hits 


SID GRAUMAN, premier showman, has been 
doing things again at Grauman's "Million Dol- 
lar Theatre," in spite of the fact that much of his 
time and attention has been taken with getting the 
second Grauman house in Los Angeles, the Rialto, 
open to the public. 

The week of December 15th found Wallace Reid 
programmed to project his screen likeness on the 
Grauman silver sheet in a picturization of "Haw- 
thorne of the U. S. A.", and upon due examination. 
Ski Grauman concluded that the picture did not 
contain any elements that would provide a basis 
for a prologue. So Sid hit upon the idea of a 100 
per cent, program, with unusual lighting and color 
and musical effects with every number. This may 
seem a daring idea, that of taking each separate 
unit, enhancing it to the utmost after discovering 
its opportunities, and then merging the whole into 
a synchronized program. But that is just what the 
youthful manager with the Paderewski pompadour 
achieved. 

The overture decided upon was selections from 
Victor Herbert's "The Fortune Teller," arranged 
by Arthur Kay, conductor of Grauman's Symphony 
Orchestra. Here the fine artistic hand of Grauman 
was evidenced in an entirely new scheme of light- 
ing eflFects, bj- which huge shafts of green, orange, 
blue, purple, amber, red and composite colors, 
played upon the orchestra with each change in the 
mood and tempo of the music. As the last selec- 
tion was being played and the music swelled to a 
crescendo, reverberating to every corner of the 
auditorium, the lights changed much faster, giving 
a beautifully dramatic value to the general eflect. 
Then as the number came to a close, while Kay's 
baton was poised high in air, and the brass section 
was pealing a grand finale, the house was suddenly 
almost completely lighted. The effect upon the 
audience was marvelous, and the overture received 
a rousing cheer. 

Then came the weekly, splendidly arranged, 
which Sid Grauman caused to close with a scene 
showing an aviator climbing out to the end of an 
aeroplane and precipitating himself into space on a 
parachute. As the parachute opened a pistol shot 
smote the atmosphere ,and as the aeronaut was 
swept by a strong wind over several miles of open 
countrj-, his body swaying in all directions, the 


music became stormily dramatic, and again light- 
ing effects representing lightning flashes zig-zagged 
swiftly over the theatre. 

A Paramount-Burlingame Travelogue, showing 
scenes at Waikiki Beach, Hawaii, closed with a 
beautiful night scene on the ocean, and hidden 
voices singing "Aloha Oe." Vivid blues, reds and 
ambers played on the screen alternately, and the 
number concluded to big applause. 

Two different acts graced this unusually strong 
program. One of them disclosed, as the velvet cur- 
tains parted, a tropical forest, with the moon above. 


and various whirring of wings and sounds of pat- 
tering feet indicated the presence of bird and 
animal life. Perched on a few limbs of trees were 
weird looking stuffed Birds of Night. Soon a few 
bird calls trilled forth from somewhere among the 
trees, and was answered by a love not from another 
bird. Gradually many birds seemed wakened and 
from a few intermitting trills and their echoes, the 
chattering screaming and singing of birds grew to 
considerable volume. By that time the audience 
was thoroughly puzzled, and then a pretty young 
girl, clad, with some modifications, like Mother 
Eve, made her appearance through the jungle 
growth, whistling a bird call. Then, one by one, 
were revealed four different girls, who from whist- 
ling bird notes, softly and gradually began to 
whistle in harmony some of the pretty melodies of 
Cadman, Carrie Jacobs Bond and Teresa del 
Riego. So gradual was the transition from the 
bird notes to the melodies that the audience was 
raptly unconscious of the change. The act closed 
to strong applause, with the girls retiring into the 
forest depths and the whistling gradually subsid- 
ing. When all was quiet, and the moonbeams play- 
ing through the trees became more beautiful to 
the undistracted view, the curtains closed. 

Using the same set, but adding a tent and com- 
pletely adjusting the lighting scheme, so that the 
scene depicted looked quite foreign to the orig^inal 
forest, Sid Grauman presented the Dupuy Har- 
monists, unusually sweet singers, in the costumes 
of backwoodsmen, with axes. This quartette sang 
two classical selections, after which they began to 
make ready to go back to their log-splitting. Just 
as they began to swing their axes, the lights went 
out, and the title, Jesse L. Lasky presents Wallace 
Rein in "Hawthorne of the U. S. A.", appeared. 

There were other short film features on the pro- 
gram, and through it all there constantly recurred 
a melody from "The Fortune Teller," which bound 
up the broken threads, and gave a unity that 
brought forth to many the impression, most subtly, 
of having seen the entire performance in twenty 
minutes, instead of two hours. 



606 


Motion Picture News 


Exploitation Men's Minute Book 


Exploitation Idea for " The Greatest 
Question," Which Should Go Big 

ii\V 7 OULD you sleep all night alone in a grave- 
W yard?" 

"Do you believe in ghosts?" 

Prompting these two interrogations is an ex- 
hibitor exploitation plan for the small city or town 
with particularly novel and inexpensive features, 
and with which it is proposed to make the simplest 
of psychic tests with colojed men, colored women, 
white men or white women as pre-showing publicity 
for D. W. Griffith's personally directed production 
of " The Greatest Question " for First National, 
to determine whether or not there are such things 
as ghosts. 

In his story Mr. Griffith has touched on spiritism, 
which is now sweeping the world with a wave of 
curiosity-invoking interest. And it is to capitalize 
the latent superstition in the average person, that 
C. L. Yearsley, director of publicity and advertis- 
ing for the Circuit, has planned the exploitation 
idea which is offered to exhibitors, in complete 
detail, in a special two-page section of the press 
sheet. 

The stunt was first announced in a trade journal 
teaser two weeks ago. That it is to be a remarkably 
popular form of mystery advertising is shown in 
the results from the announcement, which made no 
mention of " The Greatest Question." Scores of 
inquires have been received, and from many unex- 
pected sources. While exhibitors have asked for 
further information, a great number of theatre 
employees and girls and men who hold positions 
with other film concerns have written, telephoned 
or called to applj' for the opportunity to sleep all 
night alone in a graveyard, for a cash considera- 
tion, to prove or to disprove that ghosts exist. 

As the exploitation is set forth in the special 
section of the press sheet for " The Greatest Ques- 
tion," it will be an unusually inexpensive form of 
advertising for any exhibitor. It requires a first 
announcement ad in one or more local newspapers 
in any town, wherein the exhibitor offers a series of 
cash awards — which in amount are left to the 
decision of the theatre owner — to any colored wom- 
an, any colored man, any white girl or woman, or 
any white man, who will sleep all night alone in a 
local cemetery, under conditions which provide all 
necessary physical comfort. The only requirement 
is that whoever accepts the offer must remain alone, 
securely fastened to the sleeping cot so that there 
can be no doubt in the public's mind that the test 
was actually made for the full period of time stated, 
from ten or eleven o'clock in the evening until 
six o'clock in the morning. 

■fhe stunt is of a nature that will ehcit a great 
amount of newspaper comment in any locality, and 
this, in turn, reduces the necessity for a costly ad 
campaign to keep it prominently in public view. 

The press sheet contains specimens of the ads, in 
addition to a complete complement of publicity 
stories. The stories cover the text of the ad an- 
nouncement, the receipt of application, a statement 
by the exhibitor that whichever applicant is selected 
will be accompanied to the scene of the test by 
torch bearers, in automobiles, and by a committee 
of newspapermen, who will supervise the arrange- 
ments for the vigil, and securely fasten the ap- 
plicant for the night. 

Front page newspaper publicity is certain to 
result from the experiment according to the 
descriptive matter in the press sheet. The ex- 
planation of the stunt also recommends to exhibi- 
tors that they arrange to give one newspaper the 
exclusive right to publish, on the day after the test, 
the story of the applicant's experience during the 
seven or eight hours alone with the dead. 


" EXPLOITATION MEN'S 
MINUTE BOOK—" 

GIVING Credit Where Credit Is Due. 
The text of the pages under this 
heading is devoted exclusively to 
the achievements of the Exchange 
Exploitation Men. 

It places at the disposal of the exhib- 
itor all the exploitation ideas these experts 
originate, renders their services practically 
universal and gives credit where credit is 
due. 


It is further suggested, as a means of capitaliz- 
ing to the utmost the pubUcity value in the stunt, 
that the exhibitor arrange with the applicant who 
undertakes the test, to make personal appearances 
at the theatre during the presentation of " The 
Greatest Question," and make a short talk to each 
audience, describing what he or she saw, the sensa- 
tions and thought. 

The only individuals who are barred from apply- 
ing are returned soldiers and professional mediums. 

The teaser ads used in the trade papers two 
weeks ago were intended by Mr. Yearsley to test 
the efficacy of the stunt within the industry as a 
gauge to the interest it could be counted upon to 
arouse with the public. 

One of the first inquisitors was a stenographer 
employed by another film concern, who offered to 
sleep all night alone in a graveyard for the amount 
advertised, providing that she could do it before 
Christmas. She said that she would not need the 
money that badly after the holidays. 

Another applicant, a young chap, called person- 
ally at First National headquarters, also anxious to 
earn money- in this unique way. But he had a time 
limit .in which he wanted to camp in a cemetery for 
a night. He wanted to do it before Wednesday of 
this week, because his room rent was due on that 
day, he had no regular position, and his landlady 


had given notice that he would be ejected if 
did not settle in full on the due date. 

Most surprising of the applications was one mad 
in person by a young, extremely well dressed gir 
who admitted that her family name was promine 
socially. 


Prize Contest in Montreal- 


n- 

I 


Arouses Public Interest 

T^HE Montreal Herald, one of the most 
*■ gressive of Canada's newspapers and one 
which has recognized the interest the public takes 
in all things connected with the " movies " is con 
ducting a contest in which the basic idea is 
build subscription for the Herald. 

Besides automobiles, pianos and a host of oth^ 
prizes, this newspaper is offering two young women," 
who prove themselves, by the number of votes their 
friends cast for them, the most likely, lovely and 
popular Canada's fairest, the chance to become- 
moving-picture stars with the Universal Film Mfg. 
Co. 

The Herald is daily publishing pictures of Uni- 
versal favorites, together with announcement of 
which moving-picture houses are showing their 
feature pictures each day. Full page advertise- 
ments of this sort are arousing intense interest in 
the contest. 

Several large show windows in the busy shopping 
district are being utilized in displaying the prizes 
offered. The walls of these windows are com- 
pletely covered with pictures of Universal screen 
artists, as are the outer edges of the plate glas^ 
windows. Huge signs ask " Do you want to be 
movie star? " and others bid you " See Universal'i 
Specially Selected Holiday Pictures at the loi 
theatres." 

In this contest the Montreal Herald has hit upi 
a splendid way to increase their circulation and al 
the same time possibly discover several flowers wb 
would otherwise have been born to blush unse^ 
instead of spreading their sweetness on the silve: 
screen. 


II 



How the Montreal Herald advertises its movie contest bv a window display of unique design and 

excellent taste 


/ a n u a r y i o , 1920 


(Exhibitor Service) 607 


Sorter 0 Obtains Lowell Mayor's Official Aid 

Determined to Get Alice Brady for Personal Appearance, 
the Strand Manager Resorts to Strategy with Perfect Success 


WANTED — A plan for bolstering up pre-holiday 
business. 

Such might have been, but wasn't, the adveriise- 
ment of Thomas Soriero, Manager of the Strand 
1 heatre, Lowell, Mass. Mr. Soriero's policy is to 
develop ideas himself — to fight his own way out of 
tight corners. 

And this is the story of how he did h. 

The first decision he reached was "that the situa- 
tion demanded the presence in Lowell of a really 
important motion picture star. But who could he 
get? 

He recalled that Alice Brady was in Boston, ap- 
pearing at the Plymouth Theatre in " Forever 

t After." It was easy; he would get her. True, he 
would not be playing an Alice Brady picture for 
some time, but he had booked Realart production 
and could utilize that as an argument. 

However, the argument did not prove as strong 
as he thought it would. Everybody was quite 
illing to co-operate with him, but there were 
serious obstacles to be overcome. Miss Brady, he" 
learned from outside sources, was not in the habit 
of making personal appearances, and she was 
engaged at the time in rehearsing a new play as 
well as appearing in " Forever After." 

But Mr. Soriero had set his heart on carrying 
through his plan and he was certain a means of 
doing it could be found. All that would be neces- 
sary, he argued to himself, would be to make so 
Strong an appeal tliat it could no: be refused. He 
would induce the Mayor of Lowell to issue an 
invitation on behalf of the city! 

There are difficulties, however, in the way of 
tying up the administration of a city of 150,000 
populauon with a private business enterprise. A 
good reason would have to be offered to the Mayor, 
and as Mr. Soriero did not have a strong political 
argument to advance, something else had to be 
devised. 

This was found in the inauguration of plans for 
the Christmas Basket Fund for the Poor. Mayor 
Thompson was much interested in this enterprise — ■ 
an active worker in its behalf. Mr. Soriero would 
suggest to the Mayor that the presence of Miss 
Brady in Lowell would help the basket fund. 




Rain did not keep Lowell fans from coming out to see Alice Brady in person at the Strand theatre 


Thomas D. Soriero, general manager of the 
Strand theatre, Lowell, Mass., and a good show- 
man 


The Mayor, of course, agreed. And the result 
of his argument was a cordial letter of invitation — 
an official invitation from the City Hall — to the 
motion picture actress. Typed on embossed sta- 
tionery, the message was as follows : 

" My dear Miss Brady : May I invite you, in 
behalf of the people of Lowell, to visit the Strand 
Theatre, this city, on Friday, December 12, 1919? 
1 can assure you of an enthusiastic reception if your 
reply is favorable. Kindly wire me, in order that 
arrangements may be made to receive you. Respect- 
fully. Perry D. Thompson, Mayor City of Lowell." 

And Miss Brady accepted ! Strategy had won ! 

Of course, there were other troubles — there al- 
ways are in an affair of this sort — but Mr. Soriero 
and his Big Idea survived them all. The day 
dawned drearily and developed a discouraging 
rainstorm. And there was a mishap to the motor 
car in which Miss Brady made the trip from 
Boston to Lowell. These conditions, however, did 
not prevent the Realart star's arrival, her recep- 
tion by the Mayor and a committee of prominent 
citizens, and, most important of all, from Mr. 
Soriero's point of view, a visit to the Strand Thea- 
tre where several thousand admirers of Miss Brady 
were assembled to greet her. 

The Strand seats 1,800 persons. Not only was every 
chair filled, but every inch of available standing room 
was occupied, and hundreds who were unable to get 
into the lobby stood outside in the rain. When 
the star entered the big house she was enthusiasti- 
cally cheered. 

Following the Mayor's introduction, Miss Brady 
made an address. She declared that in spite of her 
program of work she had been glad not only 
to meet her admirers personally, but to help them in 
their worthy charity. After obtaining pledges 
and helping to raise individual contributions for 
the fund, Miss Brady left the theatre, and visited 
the local telephone exchanges where the operators 
had prepared tea for her. 

Of course, Manager Soriero took excellent ad- 
vantage of the appearance of Miss Brady to adver- 
tise his theatre. The city's newspapers gave the 
afTair considerable attention because of Mayor 


Thompson's connection with it, and in all news 
stories mention of Miss Brady linked up with 
her coming photoplay, " The Fear Market," which 
is to be shown at the Strand Theatre in the near 
future. Mr. Soriero also flashed slides on the 
screen announcing the proposed showing of " The 
Fear Market " at his theatre. 



"His Honor the Mayor," Perry D. Thompson 
of Lowell. Mass., whom Soriero interested in 
his attempt to secure Alice Brady for a personal 
appearance 


608 (Exhibitor Service) 


Motion P i c t u r e- N e wy 


''More Than One Way of Doing Business 

James Q. Clemmer, Owner and Manager of the Clemmer Theatre, 
Seattle, Expresses His Views on Successful Exhibiting Policies 


" Most exhibitors do not know the value of 
music. I consider this both an artistic and adver- 
tising feature. The average exhibitor is afraid to 
pay a few dollars more for a good orchestra, while 
he will readily spend thousands for more newspaper 
advertising. As before remarked, the paper is 
valuable but what is the good of your advertise- 
ment if after the people attend your theatre, even 
see a good picture, but go away with the feeling 
that something is lacking? 

" That' something lacking with the picture, un- 
doubtedly is the orchestra, if the house has none. 
Some houses have no orchestra. They believe an 
organ or a piano is enough to interpret pictures. 
Of course this is foolishness, as no one instrument 
can do what an orchestra can to interpret a picture 
that is full of action or one that shows repose. 
Any orchestra cannot interpret a picture. Only a 
good one can do this and it takes men who are real 
musicians to pick out the compositions that will fit 
the picture and know how to play it. 


ONE of the pioneers of the industry of the West 
Coast is James Q. Clemmer, owner of Clem- 
mer theatre, Seattle, and recognized as one of the 
" thinkers " among exhibitors. Therefore a recital 
of some of the ideals and principles which Mr. Clem- 
mer has made a part of his exhibiting career will 
b<r of interest. This is what Mr. Clemmer said to 
our Seattle correspondent when the latter inter- 
viewed him for the Motion Picture News. 

"There is more than one way of advertising and 
<loing business," Mr. Clemmer slated by way of an- 
swering some queries our interviewer had put to 
him. 

" Some motion picture managers and owners be- 
lieve that the one and only way to bring the crowds 
is through the daily newspapers. Now regarding 
the papers, I am sure they are useful. I believe in 
advertising in them, but that will not bring the 
regular customer every week, unless you treat him 
right by giving him a good show or unless you give 
him good music to interpret the pictures. Besides 
this 1 believe in feature advertising. That is, to use 
novel ways for advertising a picture. 

" I do not believe any house in the country, small 
town, or city, even New York, that wishes to build 
up a good name can do so, unless it shows good, 
clean pictures. I do not speak of the transient 
houses, by which I mean those theatres that arc 
located in a district that is passed daily by strangers 
or those looking for any old kind of an enter- 
tainment. 

" There are a number of men in every city who 
at one time made money from some kind of un- 
clean proposition and who think the only way to 
make money is in this manner. Some are man- 
agers of picture houses or connected with a film 
house. They still look for and to the rotten side 
of life. They show and help produce unclean pic- 
tures and they are the ones who are detrimental 
to the motion picture industry. Some of this type 
make money, but we can see from the better class 
of pictures that have been on sale this last year, 
that those wishing the cleaner type seem to be win- 
ning out. For no producer would spend his money 
producing a picture if he did not think it would pay 
for both him and the exhibitor. For if the clean 
sort of picture does not pay the exhibitor, why he 
will not purchase that kind again. 


James O. Clemmer, ozmcr and manager of the 
Clemmer theatre, Seattle, and one of the best 
known men of the West Coast 

" People do not care for cheap music. They want 
something inspiring and if the music is not up to 
snap, no matter how good the picture is they will 
go away disappointed. On the other hand, good 
music will bring the same person to your theatre 
twice in the same week and will make a regular 
customer of him or her. For this reason I be- 
lieve in obtaining the best orchestra possible and 
one that will play the best music. Since people 
really appreciate good music, they also appreciate 
special solos. When one goes in a motion picture 
house and hears as well as sees people applaud 
continuously after they have heard a so-called heavy 
selection played by an orchestra, they will know 
that a really good orchestra pays. 

" For instance, in my theatre Mr. Guterson's 
famous Russian Orchestra is employed. The men 
in it have graduated fom the best schools in the 
world. Some in Russia, some in Vienna, and all 
under big masters. When Nazimova was playing 
here in ' The Brat,' which ran for two weeks, 
Mr. Hauptmann, the pianist, who is a graduate of 
View of the Clemmer theatre. Seattle, during the Conservatory of Music in Vienna and has 
shou-ing of "The Westerners" Played with some of the greatest musicians in the 





0 Mi I 



Book store tie-up for " The Westerners " ar- 
ranged by "Jim" Clemmer during the Cleimv.er 
theatre showing 

country, played Listz' Hungarian Rapsod\ .;:ter 
each showing with such fervor that oftentimi. - he 
received two encores. As this was hard work for 
Mr. Hauptmann, we tried to start the picture s 
he could rest, but the audience would not allov 
the rest. This shows people do understand and 
want good selections, not the trashy music. Even' 
week Mr. Guterson has some one play a special 
selection or the entire orchestra gives one. Never 
a week has passed but encore after encore nieet- 
the selection. You bet it pays to have your hou^ 
known as the ' musical motion picture theatre.' 

" A special advertising feat always helps to swdl 
the receipts. There is no manager in the countrj- 
but who can think up some special advertising 
stunt. Maybe it will be an odd front, maybe a 
display on a machine that travels through the 
streets or anything that will attract attention or 
make the people inquisitive. For instance, when 
the ' Westerners ' plaj ed at the ' Clemmer,' the 
front was appropriately decorated with a log cabin, 
etc. I also made arrangements with a book store 
to feature Stewart Edward White's book, ' The 
Westerners,' as a windo-w display during the week 
the play was shown. The book store manager 
thought this a good idea, which helped us both. 

"Before ' The Thirteenth Chair" was shown in my 
theatre, cards were distributed on the street and 
in offices, with the letters ' Why, " The Thirteendi 
Chair " ' and a few other words written on it, in 
order to cause a mystery. The first day ' The 
Thirteenth Chair ' was shown I employed a for- 
tune teller to sit in the window of a well known 
store, which has a phonograph department. Any- 
one could go in the window and have his or her 
fortune told. In this window was an announce- 
ment of where the picture was being played and 
that they had the ' Record ' of the selection the 
orchestra was playing. 

" There are many features that can be copied 
from some good motion picture periodical that 
has a real good exhibitors' service department like 
the Motion Picture News, for you can get ideas 
from all parts of the country. Ideas that should 
be impressed on all motion picture managers and 
owners, are the ideas of clean pictures and good 
music." 


' an u ar y 10,1920 


Rialto Theatre — 

Overture — " First Hungarian Rliap- 
sody." Rendered by Rialto 
orchestra with czimbalom solo 
by Bela Nyary. 
cenic — " Chilkat Cubs " — Bruce 

AmcTican- Educational. 
Current Events — They Do Say India 
Really Celebrates, Kinograms; 
Experimental Schools Out of 
Doors Open at Portland, Ore., 
Ganniont; Famous Specimens of 
the Cat Family on Show, San 
Francisco, Gaumont; Mutt and 
TefT Cartoon, Fox, For Better 
or For Worse; New Submarine 
Added to the U. S. Navy, Kin- 
ograms; Spotting the Big Guns 
from the Sky, Kinograms; 
Home Folks Welcome Pershing, 
La Clede, Mo., Pathe. 
Vocal—" Dear Old Pal of Mine "— 
soprano solo by Pearl Headford. 
Vocal — Duet from " The Pearl 
Fishers." Sung by Sudwarth 
Frazier and Edoardo Albano. 
Feature — "Red Hot Dollars" — 

Charles Ray. 
Comedy — " Chicken A La Cabaret." 
Organ Solo—" Toccata," from Fifth 

Symphony. 
Next Week — " When the Clouds 
Roll Bv." 



Baltimore's Neic Wizard is playing 
"Hawthorne of the U. S. A." and in ad- 
vertising the feature added to a producer's 
cut 'icith good results. Size four by ten 

Strand Theatre — 

Overture — " Babes in Toyland." 

Scenic — " Children of the Nether- 
lands "—Pathe. 

Current Events — Strand Topical Re- 
view — They Do Say India Cel- 
ebrates, Kinograms; Washing- 
ton Dons Winter Robes, Pathe; 
New Submarine is Added to the 
U. S. Navy, Pathe; Vast Amount 
of Copper Needed for Recon- 
struction Work Abroad, Pathe; 
Tides and the Moon, Bray- 
Goldwyn cartoon; Hunting 
Wild Ducks, Goldwyn; Topics 
of the bay, Pathe; The Power 
Behind the Throne in Japan, 
Kinograms; Italian Parliament 
Convenes, Pathe; In the Lime 


TODAY All WEEK 



ELSIE 
JANIS 



— va, uut nxi rvumui 

RUBES AMD^OBBERS 
AMU SOc ChUdren lOc 


Vfe call this a regular ad for " A Regular 
Girl." The Casino is located at Ja<-kson- 
ville, Florida. In size it was four by ttcelt e 

Light, Pathe; Home Folks Greet 
Pershing, La Clede, Mo., Pathe. 

\'ocal— " The Lost Chord." Ren- 
dered by the Criterion Quar- 
tette, which filled a week's en- 
gagement at the Strand, Brook- 
lyn, last week. 

Feature — " The Greatest Question " 
— Grififith-First National. 

Organ Solo — " Sonata No. 3." 

Next Week — " Daughter of Two 
Worlds." 

Rivoli Theatre — 

Overture — " II Guarnay." 

Scenic — " Memory Lane " — Para- 
mount Post-Nature. 

Special — " Snowflurry." An inter- 
pretative dance by five maidens 
attired in pretty costumes given 
in front of a winter scene drop 
and with stage snow falling 
during the dancing. 

Current Events — Rivoli Pictorial. 
The opening strip is a special 
showing a birthday cake with 
two candles in celebration of 
the Rivoli's second birthday, 
which occurs this week. Ital- 
ian Parliament Convenes, Rome 
Italy, International; Heavy Sea 
Drives Ships on Maine Coast, 
International; Glimpses of Paris 
for the A. E. F., International; 
An Undersea Garden, Gaumont; 
General Pershing Honored by 
His Home State, St. Louis, In- 
ternational; In the Lime Light, 
Pathe; In the Heart of the 
Catskills (Scenic strip), Gau- 
mont; Snapping the Whip at 
Bear Lake, International. 

Vocal — " Down Deep Within the 
Cellar." Vocal solo rendered by 
Emanuel List, basso profundo, 
who sings before a special drop 
and in costume of the Dutch 
Burgomaster type. 

Comedy — " The Speakeasy " — Mack 
Sennett-Paramount. 

Organ Solo—" Finale in E Flat." 


Aca<leiny of iVlusic — 

I'ir.st Half of Week — 

Overture- .Selections from "Mid 

Summer Night's Dream." 
C urrent Events — Fox News, 
l-'tatures — " Eyes of Youth " — Clara 

Kimball Young. "A Man's 

Love " — Earl Williams. 
Comedies — " The Floor Below " — 
Pathe. Mutt and Jeff— " The 

Noozc Reel." 
Last Half- 
Overture — " Mid Summer Night's 

Dream." 
Current Events — Fox News. 
Concert — Selections from " Robin 

Hood." 

.Serial — Tenth Episode of " The 
Black Secret"— Pearl White. 

I 'eatures — " The Lincoln Highway- 
may " — William Russell. " My 
Husband's Other Wife " — Sylvia 
Breamer. 

Comedy — " The Roaming Bathtub " 

— Fox-Sunshine. 
Scenic — " Japan." 

Next Week — " Blind Husbands and 
Brothers Divided"; "Flames of 
the Flesh and the Haunting 
Shadows." 

Capitol Theatre — 

Overture — " Capriccio Italen." 

Scenic — " Holland Rustic Life and 
Waterways " — Educational. 

Specialty — " East Indian Dance." 
Presented by Evan Burrows 
Fontaine. 

Educational — " A Cat in a Bag " — 
Major Allen Big Game Special 
— Universal. 

Specialty — Shadowgraphs. 

Presented by Albert Donelly. 

Vocal— "A Night in Venice." 

Rendered by Lucille Chalfont 
and Frank Johnson, with a spe- 
cial setting designed by John 
Wenger. 

Current Events — Capitol News, com- 
piled from all the releases. 


r. liMrKUIiKB :i. tan / ' ■ 



iLMitchellLewiSji 



A Drama of Open Hearts and Closed Fists 

A niifMl rotnuif* t>ial will tiui»por\ rvSUt twaj frarn 
liitad mn cluh in MtmUaf tk«» Uw* ot rifht tad aalgtd 

If. tb. .t«r d > MAN WHO CAME BACK. 


cntmNwxs 

I 00 TO M (0 P M 

ADMISSION 
(k 2at ALWAYS 


USUAL 
ADDED 

ArntAcnoNS 



This one on Charlie Ray's latest is from 
the Sunny South, Jacksonville, Florida, 
where they play 'em off the bat always. 
Pretty good display we should say and 
well worth being trotted out as a pattern. 
In size it measured four columns by twelve 


This one disappoints us when reduced to 
our columns from a four column by seven- 
teenrinch display which looked mighty good 
in the original. The scene above the title 
line is an action picture from the film. 
The Strand of Tacoma does some good 
advertising and this one on " Faith of the 
Strong " is no exception 

Dancing number — " Ballet Bleu." 
Enacted by the Capitol Cory- 
phees, headed by Evan Burrows 
Fontaine. 

Comedy — " Speakeasy " — Mack Sen- 
nett-Paramount. 

Special singing and dancing number 
by "The Legrohs." 

Feature—" Back to God's Country " 
— Nell Shipman. 

Next week — " Should a Woman 
Tell?" 


LOS ANGELES 


California Theatre — 

Overture — Selections from " Mad- 
ame Butterfly." 

Constance Balfour, California 
soprano, sings selections from 
the opera and a stage setting in 
the atmosphere of the locale of 
the composition is shown. 
Special— "The Ta Tao Chinese 
Dance," given by Senor and 
Senora Espino, with a stage 
setting representing a Chmese 
pagoda. 

Educational — " Gowns Venice Would 
Envy " — Prizma. 

Vocal — " On the Road to Manda- 
lay " — Baritone solo. 

Current Events — California Weekly, 
composed of the following 
strips: International, Cavalry 
guards border, El Paso; Fox, 
Machine for finding shells, Paris, 


610 


Motion Picture News 


Current Week's Bills Throughout Country 



CARE 

Supported b) beauti 
KATtlliXN. O'CONl' 

GENTLEMAN^ 


This is another sample of Los Angeles 
advertising, a four by ten on " A (Htn 
Fightin' Gentleman " framed by the 
Superba. Looks good to us 

Pathe; Jack Dempsey is in the 
movies; Fox, Thirty-seven lives 
lost in shipw^reck at Brandon, 
Oregon; International, Over the 
top on skis; Fox, New News 
from Australia; Gaumont, Pick- 
aninnies vie for honors in baby 
contest, Los Angeles; Pathe, 
The American Sahara; Kino- 
gram, U. S. Navy has a baby 
fleet, Washington. 

Feature — " Jubilo " — Will Rogers. 
During the action of the picture 
"Jubilo" is sung off stage in 
the places where the subtitles 
use the words of the composi- 
tion. 

Scenic — " Eventide "—Ford. 
Educational — Universal Screen Mag- 
azine. 

Next week — Pre-release showing of 
" The Cup of Fury," the first of 
the Eminent Authors-Goldwyn 
pictures, 

Grauman's Rialto — 

" Male and Female " and pro- 
gram as given in these columns 
continues in its fourth week. 

Grauman'i! Theatre — ^ 

Overture — " Mignon." 


Educational — "Canadian Porcu- 
pines " — Ford. 

Scenic — " Nymphs of the Bath " — 
Paramount Magazine. 
" Eventide " — Ford. 

Instrumental — E sharp minor at the 
organ, with appropriate selec- 
tions. 

Educational — " Topics of the Day " 
—Pathe. 

Instrumental — Indian concert pian- 
ist, " Young Deer," in special 
numbers. 

Specialty — " Christmas Eve in a 
Toyshop," described in our last 
issue, is continued this week. 

Current Events — Grauman special 
number: Pathe, Mexicans greet 
Carranza, Mexico City; Gau- 
mont, Relieves coal shortage, 
Chicago; International, John 
Barleycorn exists in London; 
Pathe, America's Sahara; Pathe, 
Battleship Tennessee; Interna- 
tional, Winter brings real sport; 
International, Subchasers keep 
fit. 

V'ocal — " My Little Gray Home in 

the West " — Bass solo. 
Feature — " Red Hot Dollars " — 

Charles Ray. 

Tally's Kineraa Theatre — 

Overture — " Thalia." 

Current Events — Pathe News. 

Vocal — Prince La Lani, the " Ha- 
waiian McCormick," in solos, 
with a special drop representing 
a view from the Grand Canyon 
of Colorado. 

Feature — " The Greatest Question " 
— Griffith-United Artists. 
Presented with a prologue. In 
front of a black drop a mystic 
figure announces " I am nobody 
with a message from the spirit 
world," and delivers a lecture. 

Next week — " In Old Kentucky." 

Tally's Broadway Theatre — 

Constance Talmadge in " A Vir- 
tuous Vamp " and Chaplin in 
" A Day's Pleasure " continue in 
their third week. Lerdos Or- 
chestra also continues with half- 
hour concerts, which are prov- 


Califoriua 


m 


— nrux a true Byothcyhg pft txi^ith 


/■Jhx ^al« had soixftd them -a snolabtsh 
family of -pntish blui-bloods CosV tham on 
on isiartd -a^^tc th« voic4 of Ihft v»r1d was 
l&st. Tumbiftflt fhcm, lord and bnticr, lady 
and scullijy maid^ info a common mass of 
malis and famalts 

Iflafun makes no' dtsli net ion b«fwfian 
blue bhod and nd blo^d^and the. butkr, 
because he a man and could btst'svvz'l 
tiis ftllow men., bi£am^ fhttr leader - * 

r^nd the. cultured lady who onto, diS'- 
dain&d hjm.comc to know hvs ^reat htartji 
and to Jov« him '. 

^nd there w«r« no rich or poor, and 
(he only raward for anyone was Jh€ povs^r 
to 5«Tva and be useful - - 

^Xnd only those who were not willing 
to'servft". fouTid thtmKlves coW and hungiji-J 

fXnd liUe TTiists'melhofl before the sun, 
the^ gTadaa\\^ found a Iruer meaning n 
life TTicn faU puda\y Utmed another 
and - 



SXWl5njnuo«v 


MEET 


WILL 
ROGERS 
JU5IL0 

He's Differattl Hot Human! I1<rt Ii^sisfiMe! 
FKm the SotuHiffy Evonin^ PoslSloij 

AHone-spon Romanoeaf Plain Pec^ and RichHeeHs. 



Will Rogers uas the thing the California 
of San Francisco sold when this theatre 
played "Jubilo." In size this display was 
three columns by nine inches 


CHICAGO 


Syd Grauman has added another theatre, the Rialto, to his exhibiting joys, not 
troubles, v:here '■Male and Female" is playing an indefinite engagement. This 
display for the third and last Keek, was five columns by eight inches 


SAN FRAN CISCO 

Cahfomia Theatre — 

Overture — " Babes in Toyland." 
Current Events — Pathe News, No. 

102; Fox News, No. 21. 
Scenic — " Land of Huluhula " — 

Robertson Cole. 
Comedy — Bray Cartoons. 
Instrumental — Guatemala Marimba 

Band in concert of Guatemalian 

airs. 

Educational — "Topics of the Day" 
—Pathe. 

Feature — " Victory " — Toureneur- 

Paramount. 
Next week — " Sealed Hearts." 
Imperial Theatre — 

" Everywoman " continues to 

big business. 

Tivoli Theatre — 

Vocal — Tivoli Quartette in songs. 

Special — A prologue number which 
has for its idea the death of the 
old year and the birth of the 
new, with Old Father Time as 
the central figure, is being given 
with success. 

Feature — " A Virtuous \'amp "— 
Constance Talmadge. 

Next week — " Six Feet Four " and 
" Lord and Lady Algy." 

BROOKLYN 

Strand Theatre — 

Overture — " Slavonic Rhapsody." 

Current Events — Strand Topical Re- 
view edited from all producers. 

Vocal — Duel: from " Tales of Hoff- 
man." Rendered by Juanita 
Pruette, soprano; Jean Booth, 
contralto. 

Feature — " In Old Kentucky " — 
Anita Stewart. 

Vocal— (a) "Trumpeter," (b) "At 
Dawning." Sung by William 
RbinoflF, tenor. 

Cartoon — " Jerry on the Job " — 
Goldwyn. 

Organ Solo — " Polonaise in A." 


Woodlawn — 

1 — Woodlawn News and Views. 

2— Cartoon — Bud and Susie ic 

" Cheese and Its Victim." 

3 — Woodlawn Brighter Side of Life 

Our .Animated Cartoons. 

4— Comedy— " The Good Old Days.' 

5 — Overture — "Home-Sweet Home, 

The World Over." 

6 — Feature — Clara Kimball Young 

in " The Eyes of Youth." 

Randolph — 

1 — Organ Selections. 

2— Ford Weekly—" Bubbles." 

3 — Comedy — " Ladies' Tailor." 

4 — Feature — Douglas Fairbanks id 

" When the Clouds Roll By." 

Playhouse — 

1 — International News No. 51. 

2 — Ford Weekly — " Through the 

Rockies " and "A Doll's House." 

3 — Feature — Blanche Sweet in 

" Fighting Cressy." 
A — Christie Comedy — " Fuss and 
Follies." 

5 — Incidental Music by Orchestra. 
Ziegfeld — 

1 — Special Orchestra Selections. 

2 — Comedy — Charlie Chaplin in " 

Day's Pleasure." 

3 — Feature — Earle Williams " When 

A Man Loves." 


CLEVELAND 


Stillman — 

Overture — Excerpts from \'ictor 

Herbert's successes. 
Themes— "I Might Be Your 0^ce 

in a While " from " Angel 

Face," by Victor Herbert. 

" Nordland." All jazz music for 

Chaplin feature. 
Current Events — Kinograms No. 95; 

Pathe Review No. 33. 


STARTING 
TOMORRCW 


JRACLE 
"or LOVE" 

She was marncd to ojvother? 

NfetlhcvresoKGdlofl\mthe face d 
comcn'lioaelope and Und their fifR*w 
but tSe\ redioned vnthod the *crid and. 
the amazmg ev-ents thai folloftwii 

Rawa bv a rot&bia cast mc.^d'.na "^S-^ihrn 
Stand-.t^ ,Uicy Co1',or and Jadue beunaers 


This is a mighty effective display of tht 
hand draicn type in which the Califomi* 
of San Francisco may well be proud of. It 
is the best display we have seen on " Tin 
Miracle of Love." It was th« rep»Ia» 
California site tAre«-<an* 


January i o , 1920 


611 


D i s play Advertis ing By the Experts 


Oits SupG^ J^hoto -SirwnctUyiZlon 

"EVERWOMAN'* 

( MCR QUE^T OF LOve | 

produotion of )9J9— enters upon -its ^Zfiirct' succe^&iv^. 
loee/i wi/A an ettvla/^ record /i>r JuuH'n<) cuna^d and 

uH(/l itis wcmdixftis XfBtuiTi/ a-nd /mjaressii^ /Cove. ■SttyrtJ. 



r 


PnxHei Wdh a Caai Thai Pctd, L.l(e a /n>m fU- C 

Blut Bo<J( 0/ S:rtmJom « 


Rrotti at r** mini 


This is the wan the Euclid of Cleveland framed a half page display for " Erenj- 
xcoman." Very distinctive and classy icork and should be widely copied 


( artoon — " Mutt and Jeff." 
Comedy — " A Day's Pleasure," fea- 
turing Charles Chaplin. 
Feature — " Too Much Johnson," — 

Bryant Washburn. 
Next week — " When the Clouds Roll 
^ By " — Douglas Fairbanks. 

Alhambra — 

•"•verture — " Rondo Cai)riccioso," by 
Felix Mendelsohn, rendered as 
a xylophone solo. 

Theme — " The Golden Gate." 

Current Events — Pathc News No. 
105; Pathe Review No. 34; 
Topics of the Day, from Lit- 
erary Digest. 

Feature — "Out Yonder" — Olive 
Thomas. 

iComedy — "A Lady's Tailor" — A 
Mack Sennett Comedy. 

Next week — " When the Clouds Roll 
By" — Douglas Fairbanks. 

Euclid — 

Overture — " Anvil Chorus," from 
" II Trovatore," with electric 
anvil effects. 


Ill Wni/AW Fox 
UJashingtok 


TWO svpcita tftw vtAR orratuKS 



WllilAM 
RUSSELL 


iti-mtmic sTAot tuceets 


IheUNCOLH 

HAROLD 
LLOYD Wv?! I 


1 -me Fiitsr Of HIS \ 
$ icopooconeotes ^ 


BUMPING 
INTO BRO/J>WAY 




Feature — " Every Woman." 

Special Setting — Red draperies on 
either side of the screen with 
lattice work from which fancy 
lanterns arc hung. Floor lamps 
with maroon shades adorn the 
stage; 

Next Week — " Evcrj- Woman " con- 
tinued. 

Modern Theatre — 

Overture — Piano and Organ. 

Themes — " Massenet " — " Poor Me " 
waltz, from 1918 Follies and 
" Shades of Night." 

Current Events — Pathe News No. 
104; Kinogram No. 95. 

Feature — " Evcrywoman " for the 
third week. 

Comedy — " Mutt and Jeff " in " Cut- 
ting Out His Nonsense." 

Prizma Color Reel — Monte Carlo. 

Next week — Not announced as yet. 

Metropolitan — 

Overture — Original symphony by 
Director Phil Spitalny. 

Theme — Songs of the South. 

Current Events — Leader - News 
Weekly; Bray's Pictograph. 

Feature — "In Old Kentucky" — An- 
ita Stewart. 

Comedy — " His Naughty Wife " — 
A Sunshine Comedy. 

Next week — " Flame of the Desert " 
— Geraldine Farrar. 

Strand — 

Overture — Southern rhapsody by 
Hosmer. 

Theme — " Down In Old Kentucky," 
specially written by Anita 
Stewart for the production. 

Feature — " In Old Kentucky." 

Comedy — " His Naughty Wife 
A Sunshine Comedy. 

Next week — " When a Man Loves " 
— Earl Williams. 

DETROIT 


Overture — " Lucia." 
Current Events — Universal News 
Weekly. 

Vocal — Michael De Stefano, violin- 
ist; Susan Rice, vocalist. "Be- 
cause." 

Comedy — " .\ Lady's Tailor" — Sen- 
nett. 

Feature — " L'.Xpaclie " — Dorothy 
Dalton. 

Next Week— " Red Hot Dollars"— 
Charles Ray. 

Madison — 

Overture — Grand opera fantasia. 
Topical Review — Compiled from 

Pathe News and Free Pres^, 

Film Edition. 
Vocal—" My Last Waltz With 

You " — Stralulee, Estelle Carey, 

soprano. 

Comedy — Charlie Chaplin in " A 
Day's Pleasure." 

Feature — " His Official Fiancee " — 
Vivian Martin. 

Next Week — " The Greatest Ques- 
tion." 

Washington — 

Overture — " The Fortune Teller." 

Current Events — Fox News. 

Comedy — " Bumping Into Broad- 
way " — Harold Lloyd. 

Feature — "The Lincoln Highway- 
man " — William Russell. 

CINCINNATI 


The William Fox Wa-fhington theatre of 
Detroit hilled William Russell's latest re- 
lease " Tile Lincoln Highicayman " in a 
three column by ten display and also gives 
the Lloyd comedy a good fair share of the 
head lines, as veil it may for this feature 
"Bumping into Broadway ," especially 



2MA 

niAviioouc. 

Munc. 


Walnut- 
Overture — Selections from " Tumble 
Inn." 

Current Events — Pathc No. 104. 
Scenic — " Out of the Sea " — Prizma. 
Feature — " Mind the Paint Girl " — 

Anita Stewart. 
Next week — "John Petticoats." 
Strand — 

Overture — Popular Airs. 
Current Events— Pathe No. 105. 
Half-Hour Masterpiece — " Winning 

His Wife " — Universal. 
Feature — " The Thunderbolt " — 

Katherine McDonald. 
Next W^eek — " Behind the Door." 
Gifts- 
Current Events — G i f t s News 

Weekly. 

Comedy — " The Floor Below " — 
Sunshine. 


M|TRO|^n^ 


The Olympic of Pittsburgh's display for 
•'Piccadilly Jim" tchicU is the current 
u cck's bill at this theatre. We should have 
made this cut tiro columns wide to pre- 
serve it's original appearance but it will 
serve to give you the idea 

Feature — " Aladdin and His Won- 
derful Lamp." 

Next week — " Wings of the Morn- 
ing." 

Palace — 

Current Events — Literary Digest. 

Feature — " Oh, Boy "—Pathe. 

\'audeville — Grenadier Girls; Resis- 
ta, the girl no man can lift; 
Demarest and Doll, song and 
dance; Silver and Duvall, come- 
dians; Prevost and Goelet, 
comedians; James Thompson & 
Co., in " Camoufleurs." 

Next week — " \ Regular Girl." 


PITTSBURGH 


Olympic Theatre — 
Feature — " Piccadilly Jim " — Owen 
Moore. 

Comedy — " A Picnic with Hank " — 

Hank Ham. 
Current Events — Pathc News No. 

103. 

Scenic— "The Alligator Hunt"— 
Prizma. 

Grand Theatre — 

Feature — " When the Clouds Roll 
By " — Douglas Fairbanks. 

Comedy — "A Schoolhouse Scandal"